12,165 AI Marketing Director jobs in the United States
Marketing Strategy Manager

Posted 6 days ago
Job Viewed
Job Description
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's
Manager, Marketing Strategy

Posted 6 days ago
Job Viewed
Job Description
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager is a key player in Telemundo's entertainment marketing strategy, responsible for orchestrating promotional campaigns across various entertainment properties, including scripted series, reality shows, and specials. This role involves managing projects, collaborating with diverse stakeholders, building campaign amplification plans, and overseeing promotional assets throughout the organization. The ideal candidate will excel in strategic planning, stakeholder management, and campaign execution, ensuring cohesive marketing efforts that span multiple platforms and properties within the Telemundo and NBCU ecosystems.
Basic Requirements:
+ Strategic Planning and Execution
+ In-depth understanding of our target audience as well as our product
+ Development of marketing strategic briefs
+ Present promotional strategy decks to internal/external stakeholders.
+ Build amplification plans across owned and earned media
+ Assist in managing launch campaigns and ongoing promotion for all Entertainment properties.
+ Lead end-to-end promotional ownership of various Entertainment Priorities.
+ Stakeholder Collaboration
+ Collaborate with stakeholders and other departments, including Creative, social/digital, network shows, external partners, local stations, and PR.
+ Asset Management and Distribution
+ Request promotional assets through various operational systems.
+ Distribute on-air and off-air promotional elements for all Entertainment properties across stakeholders.
+ Campaign Management and Analysis
+ Conduct marketing campaign recaps for each property.
+ Assist in identifying cross-promotion opportunities and synergies across Telemundo and NBCU outlets.
+ Project Management
+ Organize and participate in brainstorming sessions.
+ Coordinate planning with stakeholders.
+ Manage talent requests.
Additional Requirements:
+ This role requires strong interpersonal skills and entrepreneurial spirit. An organized self-starter, who can combine a thorough understanding of the marketing opportunities and needs, with effective written and verbal communication skills.
+ This role requires an individual who can adapt to changing priorities. A person that is comfortable managing pressure and someone who genuinely enjoys building and maintaining valuable relationships with key partners.
+ Strong communication skills with the ability to clearly articulate details to senior management. Outstanding presentation skills are a must. Solid storytelling skills for business presentations
+ Fluency in Spanish and English is a must.
+ Minimum of 5 years of experience, ideally in media or entertainment.
+ Requires some travel.
+ Knowledge of entertainment programming formats, including scripted series, reality shows, and specials is preferred.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Manager, Marketing Strategy
Posted 5 days ago
Job Viewed
Job Description
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Universal Television Entertainment Group (UTEG) is seeking a brand strategist to join our Marketing Strategy team - a creative thinker with an analytical mind, who's passionate about shaping how brands connect, communicate to their audiences, and grow. As Manager, Marketing Strategy, you'll work closely with the Vice President, Marketing Strategy in advancing the evolution of the Peacock brand, ensuring it shows up consistently across campaigns, content, and culture. You'll help articulate the brand's vision, positioning, and strategic guardrails - then translate it into actionable direction for title strategies, creative development, and cross-functional collaboration. This is a role for someone who sees brand not as a logo or a tagline, but as a living story told through every audience interaction.
You'll also support the development of marketing strategies for priority titles under the Bravo brand (think franchises like The Real Housewives, Vanderpump Rules, and Below Deck), crafting messaging and positioning briefs that fuel fandom to drive audience awareness, tune-in, and engagement. You'll play a critical role in leveraging data and insights to help marketing teams understand the unique value proposition, cultural context, and growth opportunities for original unscripted programming, and the Bravo brand writ large.
The Person:
You're a brand thinker at heart - someone who sees a throughline between strategy, storytelling, and audience connection. You're equally comfortable in a brainstorm and a boardroom - distilling insights, aligning stakeholders, and crafting strategic narratives that inspire creative work and drive business results. You are proactive, ask thoughtful questions, collaborative, and are comfortable navigating ambiguity. You are open-minded and adaptable, operating with others from a place of positivity and respect.
Responsibilities:
Include, but are not limited to:
+ Support the evolution of Universal Television Entertainment Group's streaming brand strategy, championing the implementation of a new brand narrative, tone of voice, and messaging frameworks that shape how Peacock connects to priority brands and franchises across NBCUniversal.
+ Leverage data, insights, and analysis to architect title marketing strategies supporting priority franchises within the Bravo brand.
+ Craft strategic briefs that connect brand marketing efforts with critical vitals, such as subscriber growth, viewership, and engagement.
+ Work closely with Decision Sciences and Content Analytics teams to analyze data and track the performance of key content and campaigns.
+ Liaise with title, brand, and consumer engagement marketing teams to ensure seamless integration and alignment of plans with overarching brand and campaign strategy.
+ Evaluate creative concepts and campaign assets to ensure they align with Peacock's brand strategy and positioning - offering clear feedback that bridges business goals and audience resonance.
+ Working in tandem with team, track perception vitals and brand health in an effort to inform strategic recommendations for positioning evolution.
+ Represent Peacock's brand strategy with fluency in order to translate its implication across a myriad of cross-functional teams.
Basic Requirements:
+ + 5+ years of consumer and/or entertainment marketing strategy experience.
+ Versatile communicator, comfortable conversing with stakeholders across disciplines - from brand and creative teams to product teams.
+ Strong visual storyteller with demonstrated writing and presentations skills who brings strategies to life in compelling, easily understood ways, with a mastery of Keynote for Mac, or openness to learn it.
+ Analytical individual with a high degree of comfort synthesizing data and insights to inform their day-to-day work.
+ Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization.
+ A fast learner with a high capacity, able to manage and execute multiple projects simultaneously.
+ Strong work ethic, with a dedication to excellence and exceptional attention to detail.
Desired Characteristics:
+ + Bachelor's Degree preferred, MBA or master's degree a plus
Additional Requirements:
+ + Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $85,000- $105,000 (bonus eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Manager, Marketing Strategy
Posted 11 days ago
Job Viewed
Job Description
The Marketing Strategy team is focused on developing a broad, strategic vision for Keurig Dr Pepper's core beverage categories and identifying new growth opportunities within them. Working closely with the Senior Director of Marketing Strategy, the Marketing leadership team, and cross-functional commercial leaders, the Manager will lead the development of category growth platforms, define brand roles, and influence brand prioritization with each beverage category. She/he will drive problem-solving and opportunity evaluation, including strategic and financial analysis and the creation of business plans for high-potential initiatives. The role will be responsible for proactively monitoring changes in the external competitive environment with progress against internal goals to determine when to adjust vs. stay the course and sharpen execution.
The ideal candidate will bring 2 or more years of management consulting experience from a leading strategy consulting firm or 5+ years in a Marketing, Strategy, or Finance function. They will provide broad, analytical, and strategic input into the KDP portfolio strategy. Blending strong internal capabilities with creative, external perspectives, the successful candidate will champion new initiatives that demonstrate breakthrough thinking.
**POSITION RESPONSIBILITIES**
+ Work with the Marketing leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Energy, Coffee)
+ Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new and emerging categories and prioritize opportunities
+ Conduct research and analysis to shape category participation and brand investment strategies
+ Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP
+ Serve as an internal consultant, leading "special" strategic projects with cross-functional teams to drive swift action
+ Serve as a steward for the company's total portfolio performance by building expertise in all of KDP's brands and categories
+ Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes
+ Identify business questions and develop strategic, analytical, and financial frameworks to answer them
+ Synthesize complex problems into clear, actionable plans and ensure execution for success
+ Drive alignment among senior leaders
**Requirements:**
+ Bachelor's degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., Engineering)
+ 3-5 years of experience in Strategy, Marketing, Finance, OR 2 years if in a leading consulting firm
+ Experience applying technical skills in corporate strategy and business development, financial modelling and analysis, strategic problem solving, and business plan development
+ Advanced MS Excel skills (e.g., working with large datasets, modelling)
+ Experience developing and delivering compelling MS PowerPoint presentations
**Company Overview:**
Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
Marketing Strategy Lead
Posted 1 day ago
Job Viewed
Job Description
Join Chase as a Marketing Strategy Manager within the Small Business and Lending Marketing team and develop integrated marketing strategies to help small business owners maximize the value of their credit cards. Specifically, this marketing leader will work to amplify small business card benefits, partner benefits and travel and shopping features across the full portfolio of small business credit card products, (ie, Ink and the newly launched Sapphire Reserve for Business) to engage, deepen and retain existing small business credit card customers. This position sits within Chase's Marketing Growth & Innovation organization.
Job Responsibilities:
This person will own the integrated marketing plans for reinforcing key card benefits across the Chase ecosystem for existing small business credit card customers (card benefits, partner offers, events and experiential access, etc). This leader will shape engagement strategies across owned channels like email, direct mail and site and partner closely with brand, PR, content, social and paid media teams to amplify messaging for the SMB segment. This candidate will partner across multiple lines of business (LOBs), as well as centers of excellence (COE) for brand, marketing execution, and legal to secure prioritization and resourcing for SMB marketing campaigns. They will be responsible for campaign segmentation, messaging, creative development, testing, performance and investment optimization.
- Engage existing small business credit card customers through integrated, owned channel strategies designed to reinforce card value and partner benefits
- Synthesize market research, insights and data to develop segment-specific positioning, messaging and value propositions
- Collaborate with cross-functional teams and serve as an advocate for the small business customer
- Track campaign and segment spend, share and engagement metrics
- Manage a team of 1-2 marketing professionals to deliver a robust engagement marketing calendar across digital channels including site, social, email, content and paid media
- Partner with portfolio product teams to bring to market new features and benefits
- Monitor and analyze campaign performance, using data-driven insights to refine strategies and improve results
- Ensure brand messaging and visual identity are consistent across all marketing materials and channels
- Utilize market research and data insights to inform and enhance marketing strategies
- Present results and updates to senior leaders in the organization
- Minimum of 7 years experience in integrated digital marketing strategy
- Experience executing engagement strategies across email, direct mail, digital, social and paid media channels.
- Experience working with agency/internal creative partners to develop net new campaigns from inception to launch
- Strong relationship management skills and demonstrated track record effectively collaborating with product, analytics, finance, legal, content, research, brand, social and performance media teams
- Results-focused, with a track record of driving successful marketing initiatives
- Innovative mindset with the ability to adapt and implement new marketing strategies
- Excellent analytical skills, with proficiency in leveraging data to inform decision-making and optimize marketing performance
- Ability to thrive in a fast-paced, dynamic environment
- Bachelor's degree in marketing, business, or a related field
- Experience within the financial services industry
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year
Marketing Strategy Lead
Posted 1 day ago
Job Viewed
Job Description
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Square is looking for a Marketing Strategy Lead to join the Global Marketing team. This strategic and cross-functional role drives Marketing's investment strategy, performance evaluation, and operational excellence.
You will be at the center of connecting the dots across Go-To-Market (GTM) teams, identifying opportunities, and optimizing how Marketing plans, measures, and delivers impact. You will improve marketing performance optimization, conduct deep forensic analysis on reporting and forecasting, and proactively refine frameworks and processes to drive better decision-making. Your key partners will include Marketing Channel & Country Leads, Marketing & Sales Analytics, Finance & Strategy (F&S), and others.
You Will
- Guide meaningful improvements in GTM & Marketing strategy through deep analysis of spend efficiency, channel performance, program effectiveness, funnel health, competitive dynamics, and the impact of macroeconomic trends. Propel a culture of continuous improvement via marketing business reviews, highlighting industry and consumer trends, measurement learnings and adoption, and playbook updates.
- Lead Strategic Global Marketing Projects - Partner with cross-functional teams to define, plan, and execute novel high-impact initiatives, ensuring seamless execution and measurable impact.
- Bring rapid clarity to ambiguous situations, resolve them effectively, communicate decisions efficiently, and enable teams to move towards implementing solutions. Bring your experience and contextual knowledge to bear on the problems that teams need to solve.
- Lead the Annual Planning process by helping align goals, resources, and investment priorities across teams.
- Review and challenge key assumptions in forecasting, ensuring financial and strategic rigor in marketing's planning process.
- Partner with Marketing Leadership to optimize investment strategy and identify areas for strategic growth.
- Proactively look for opportunities to drive operational improvements across Marketing with a focus on driving efficiency and efficacy.
- Communicate with clarity and impact. Provide thought leadership and data-driven insights, with a deep understanding of underlying drivers and shifts in trends.
- Influence decisions among cross-functional leaders, and to build strong relationships and gain alignment with large groups of stakeholders from all levels of the organization using quantitative and qualitative tactics.
- 8+ years of experience in Marketing, Finance, Strategy, or Business Operations in a high-growth company and/or Management Consulting.
- A Bachelor's Degree in Finance, Business, Marketing, or a related field.
- Strong analytical skills with the ability to break down complex data and deliver clear insights.
- Expertise in reporting, financial modeling, and marketing performance analysis.
- Experience evaluating marketing funnels and conversion metrics and developing full-funnel GTM strategies.
- A proactive mindset with a strong bias for action and problem-solving.
- Excellent communication skills, with the ability to influence stakeholders and present insights clearly.
- Familiarity with marketing finance concepts and frameworks.
- Ability to navigate ambiguity and drive clarity in complex situations.
- Ability to operate both at a strategic level and in the weeds to diagnose and fix issues.
- Even better:
- Experience in Finance & Strategy.
- Background in the technology industry, especially B2B / SaaS.
- Experience with data analytics tools, infrastructure, etc.
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$163,600 - $45,400 USD
Zone B:
152,200 - 228,200 USD
Zone C:
144,000 - 216,000 USD
Zone D:
135,800 - 203,600 USD
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us at with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.
Marketing Strategy Lead
Posted 2 days ago
Job Viewed
Job Description
**Job Responsibilities:**
This person will own the integrated marketing plans for reinforcing key card benefits across the Chase ecosystem for existing small business credit card customers (card benefits, partner offers, events and experiential access, etc). This leader will shape engagement strategies across owned channels like email, direct mail and site and partner closely with brand, PR, content, social and paid media teams to amplify messaging for the SMB segment. This candidate will partner across multiple lines of business (LOBs), as well as centers of excellence (COE) for brand, marketing execution, and legal to secure prioritization and resourcing for SMB marketing campaigns. They will be responsible for campaign segmentation, messaging, creative development, testing, performance and investment optimization.
+ Engage existing small business credit card customers through integrated, owned channel strategies designed to reinforce card value and partner benefits
+ Synthesize market research, insights and data to develop segment-specific positioning, messaging and value propositions
+ Collaborate with cross-functional teams and serve as an advocate for the small business customer
+ Track campaign and segment spend, share and engagement metrics
+ Manage a team of 1-2 marketing professionals to deliver a robust engagement marketing calendar across digital channels including site, social, email, content and paid media
+ Partner with portfolio product teams to bring to market new features and benefits
+ Monitor and analyze campaign performance, using data-driven insights to refine strategies and improve results
+ Ensure brand messaging and visual identity are consistent across all marketing materials and channels
+ Utilize market research and data insights to inform and enhance marketing strategies
+ Present results and updates to senior leaders in the organization
**Required qualifications, capabilities, and skills:**
+ Minimum of 7 years experience in integrated digital marketing strategy
+ Experience executing engagement strategies across email, direct mail, digital, social and paid media channels.
+ Experience working with agency/internal creative partners to develop net new campaigns from inception to launch
+ Strong relationship management skills and demonstrated track record effectively collaborating with product, analytics, finance, legal, content, research, brand, social and performance media teams
+ Results-focused, with a track record of driving successful marketing initiatives
+ Innovative mindset with the ability to adapt and implement new marketing strategies
+ Excellent analytical skills, with proficiency in leveraging data to inform decision-making and optimize marketing performance
+ Ability to thrive in a fast-paced, dynamic environment
**Preferred qualifications, capabilities, and skills:**
+ Bachelor's degree in marketing, business, or a related field
+ Experience within the financial services industry
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
**Base Pay/Salary**
New York,NY $133,000.00 - $190,000.00 / year
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Marketing Strategy Lead
Posted 4 days ago
Job Viewed
Job Description
Job Responsibilities:
This person will own the integrated marketing plans for reinforcing key card benefits across the Chase ecosystem for existing small business credit card customers (card benefits, partner offers, events and experiential access, etc). This leader will shape engagement strategies across owned channels like email, direct mail and site and partner closely with brand, PR, content, social and paid media teams to amplify messaging for the SMB segment. This candidate will partner across multiple lines of business (LOBs), as well as centers of excellence (COE) for brand, marketing execution, and legal to secure prioritization and resourcing for SMB marketing campaigns. They will be responsible for campaign segmentation, messaging, creative development, testing, performance and investment optimization.
- Engage existing small business credit card customers through integrated, owned channel strategies designed to reinforce card value and partner benefits
- Synthesize market research, insights and data to develop segment-specific positioning, messaging and value propositions
- Collaborate with cross-functional teams and serve as an advocate for the small business customer
- Track campaign and segment spend, share and engagement metrics
- Manage a team of 1-2 marketing professionals to deliver a robust engagement marketing calendar across digital channels including site, social, email, content and paid media
- Partner with portfolio product teams to bring to market new features and benefits
- Monitor and analyze campaign performance, using data-driven insights to refine strategies and improve results
- Ensure brand messaging and visual identity are consistent across all marketing materials and channels
- Utilize market research and data insights to inform and enhance marketing strategies
- Present results and updates to senior leaders in the organization
Required qualifications, capabilities, and skills:
- Minimum of 7 years experience in integrated digital marketing strategy
- Experience executing engagement strategies across email, direct mail, digital, social and paid media channels.
- Experience working with agency/internal creative partners to develop net new campaigns from inception to launch
- Strong relationship management skills and demonstrated track record effectively collaborating with product, analytics, finance, legal, content, research, brand, social and performance media teams
- Results-focused, with a track record of driving successful marketing initiatives
- Innovative mindset with the ability to adapt and implement new marketing strategies
- Excellent analytical skills, with proficiency in leveraging data to inform decision-making and optimize marketing performance
- Ability to thrive in a fast-paced, dynamic environment
Preferred qualifications, capabilities, and skills:
- Bachelor's degree in marketing, business, or a related field
- Experience within the financial services industry
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
Base Pay/Salary
New York,NY $133,000.00 - $190,000.00 / year
Senior Marketing Strategy Manager
Posted 11 days ago
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Job Description
Key Responsibilities:
- Develop and implement overarching marketing strategies and plans.
- Conduct in-depth market research and competitive analysis.
- Identify target customer segments and develop effective go-to-market strategies.
- Plan, execute, and optimize integrated marketing campaigns across various channels.
- Analyze campaign performance using data analytics and provide actionable insights.
- Manage marketing budgets and ensure efficient allocation of resources.
- Collaborate with sales, product, and communications teams on marketing initiatives.
- Leverage marketing automation and CRM systems to enhance campaign effectiveness.
- Stay abreast of emerging marketing trends and technologies.
- Report on marketing performance and ROI to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in marketing strategy and campaign management.
- Proven track record of developing and executing successful marketing strategies.
- Strong expertise in market research, data analysis, and performance measurement.
- Proficiency with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Experience with digital marketing channels, including SEO, SEM, social media, and email marketing.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Strong communication, presentation, and project management abilities.
- Ability to work effectively in a collaborative and fast-paced environment.
Digital Marketing Strategy Manager
Posted 11 days ago
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