Showing 4 Altria jobs in Richmond
Brand Manager, Consumer Goods
23219 Richmond, Virginia
$90000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client, a dynamic and rapidly growing FMCG company, is seeking an experienced and strategic Brand Manager to lead brand initiatives from their office in Richmond, Virginia, US . This role is pivotal in shaping brand strategy, driving market share, and fostering consumer engagement for a portfolio of exciting products. You will be responsible for developing and executing comprehensive brand plans, including marketing campaigns, product innovation, and go-to-market strategies. The ideal candidate possesses a deep understanding of the consumer packaged goods landscape, market trends, and consumer behavior. You will collaborate closely with cross-functional teams, including sales, product development, creative agencies, and market research, to ensure brand consistency and achieve business objectives. Key responsibilities include analyzing market data, identifying growth opportunities, managing brand budgets, and measuring campaign performance. Strong analytical, communication, and leadership skills are essential. This hybrid role offers a great opportunity to make a significant impact within a fast-paced environment, with a balance of in-office collaboration and remote flexibility.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies and marketing plans.
- Manage the brand's P&L and ensure achievement of financial objectives.
- Drive product innovation and launch new products successfully.
- Oversee the development and execution of marketing campaigns across various channels.
- Analyze market trends, consumer insights, and competitive activity.
- Manage relationships with creative agencies and other external partners.
- Collaborate with sales teams to support retail execution and trade marketing initiatives.
- Monitor brand performance and provide regular reports and recommendations.
- Champion brand vision and ensure consistent brand messaging.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management or marketing, preferably within the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of marketing principles, market research, and consumer insights.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication and presentation skills.
- Experience working in a hybrid team environment.
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Senior Brand Manager, Fast-Moving Consumer Goods (FMCG)
23230 Richmond, Virginia
$130000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and visionary Senior Brand Manager to join their dynamic, fully remote marketing team. This is an unparalleled opportunity to shape the strategy and drive the growth of iconic brands that reach millions of consumers worldwide. You will be responsible for developing and executing comprehensive brand strategies, including market analysis, consumer insights, product positioning, and integrated marketing communications plans. This involves leading cross-functional teams—including sales, product development, and advertising agencies—to ensure cohesive brand execution across all touchpoints. A significant part of your role will be identifying market opportunities, understanding consumer trends, and translating these insights into actionable brand initiatives that drive market share and profitability. You will manage the brand's P&L, monitor performance against key metrics, and make data-driven recommendations for optimization. Responsibilities also include overseeing new product development processes, managing advertising and promotional campaigns, and ensuring consistent brand messaging across all platforms. The ideal candidate will possess an MBA or equivalent advanced degree in Marketing or Business, coupled with a minimum of 7 years of progressive experience in brand management within the FMCG industry. A proven track record of successfully launching and growing brands, demonstrating strong strategic thinking, analytical skills, and P&L management experience is essential. Exceptional leadership, communication, and presentation skills are required, along with the ability to influence stakeholders at all levels. Familiarity with digital marketing, e-commerce, and data analytics tools is highly desirable. If you are a strategic marketer with a passion for building powerful brands and thrive in a collaborative, remote-first environment, this is the perfect opportunity to advance your career and make a significant impact.
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1
Brand Manager, Consumer Packaged Goods
23218 Richmond, Virginia
$90000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-oriented Brand Manager to lead brand initiatives for key product lines. This role is based in **Richmond, Virginia, US**, and operates on a hybrid model, combining in-office collaboration with remote flexibility. You will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and profitable growth. Your core responsibilities will include conducting market research and consumer analysis to identify trends, opportunities, and competitive insights. You will translate these insights into actionable marketing plans, encompassing product innovation, pricing, promotion, and distribution strategies. This role requires a deep understanding of the FMCG landscape and the ability to connect with target consumers. You will manage the brand's P&L, setting financial targets and ensuring marketing investments deliver strong ROI. Collaboration is key; you will work closely with cross-functional teams, including sales, product development, R&D, supply chain, and advertising agencies, to ensure brand consistency and successful product launches. Developing compelling marketing communications, advertising campaigns, and digital strategies will be a significant aspect of your work. You will monitor brand performance metrics, analyze sales data, and adjust strategies as needed to achieve objectives. We are looking for a creative thinker with strong analytical skills, excellent leadership qualities, and a passion for building strong consumer brands. This is an excellent opportunity to shape the future of well-known consumer products and make a significant impact in a dynamic industry.
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive growth and market share.
- Conduct market research, consumer segmentation, and competitive analysis.
- Manage the brand's P&L, budget, and marketing investment strategy.
- Lead product innovation initiatives from concept to launch.
- Develop and execute marketing plans, including advertising, promotions, and digital campaigns.
- Collaborate with sales, R&D, supply chain, and external agencies.
- Monitor brand performance metrics and provide regular reports and recommendations.
- Ensure brand consistency across all consumer touchpoints.
- Identify consumer insights and translate them into actionable strategies.
- Lead cross-functional teams to achieve brand objectives.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum 5 years of brand management experience in the FMCG sector.
- Proven track record of developing and executing successful brand strategies.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, presentation, and interpersonal abilities.
- Experience with P&L management and marketing budget oversight.
- Proficiency in market research tools and sales data analysis.
- Demonstrated ability to lead cross-functional teams and manage external agencies.
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2
Brand Marketing Manager, Consumer Packaged Goods
23219 Richmond, Virginia
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a dynamic and innovative company in the FMCG sector, is seeking a talented and results-driven Brand Marketing Manager to lead the strategic development and execution of marketing initiatives for their key consumer brands. This role requires a passionate marketer with a deep understanding of consumer insights, market trends, and brand building within the fast-paced CPG industry. You will be responsible for crafting comprehensive brand strategies, developing integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions), and managing marketing budgets effectively to achieve sales and market share objectives. Your duties will include conducting market research, analyzing competitive landscapes, identifying consumer needs and opportunities, and translating these insights into actionable marketing plans. You will collaborate closely with cross-functional teams, including product development, sales, and creative agencies, to ensure brand consistency and drive growth. The ideal candidate will have a proven track record of successful brand management within the CPG space, demonstrating strong analytical skills, strategic thinking, and creativity. Excellent project management abilities and experience in managing external partners and agencies are essential. This position is based in **Richmond, Virginia, US**, with a hybrid work arrangement that fosters collaboration and flexibility. We are looking for an individual with a Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus. You should possess strong leadership qualities, excellent communication and presentation skills, and the ability to thrive in a fast-paced, results-oriented environment. Experience with new product launches and category management is highly desirable. This is an exciting opportunity to shape the future of prominent consumer brands and make a significant impact on the company's success.
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