827 b2b Marketing jobs in the United States

Job Title: Marketing Specialist

Job Type: Full Time, Direct Hire

Location: Fort Wayne, IN - hybrid remote

Compensation: Around $83,000 base salary + profit sharing + full benefits

About the Role

We are a family-owned, nationwide organization serving industries such as construction, utilities, and infrastructure. Built on a foundation of integrity, innovation, and service excellence, we partner with customers to deliver solutions that keep critical projects moving forward. As a Marketing Specialist, you will take ownership of high-impact initiatives with an initial focus on building and executing a remarketing strategy to support multiple sales channels. You'll work independently to drive strategy and execution while collaborating with sales, analytics, IT, and operations teams. This role offers the opportunity to shape revenue-driven campaigns, develop compelling content, and deliver measurable results in a lean, fast-moving marketing team.

Key Responsibilities

• Strategy Development: Build and execute data-driven marketing plans aligned with business goals, defining target audiences, personas, market trends, and competitive positioning.
• Campaign Management: Plan, launch, and optimize multi-channel campaigns (digital, print, events), using performance metrics to refine strategies.
• Brand Management: Ensure consistent brand voice and visuals across all channels by coordinating with internal teams and external partners.
• Market Research & Analysis: Conduct research on customer needs, industry trends, and competitor strategies to identify growth opportunities.
• Collaboration & Leadership: Partner with cross-functional teams (content, design, sales) to deliver campaigns and present strategies and results to stakeholders.
• Content Oversight: Guide content creation and messaging for social, email, advertising, websites, and other platforms to align with marketing goals.

Qualifications

• 5+ years of progressive marketing experience, ideally in B2B.
• Proven track record of owning and delivering revenue-driven campaigns.
• Strong skills in strategy development, independent execution, and cross-functional collaboration.
• Copywriting and content strategy experience, with familiarity in omni-channel campaigns (email, digital ads, social media).
• High digital literacy, adaptable to new tools, and experienced with A/B testing and performance benchmarking.
• Strong EQ and ability to work effectively in lean marketing teams (10 or fewer).
• Experience with Pardot, Google Suite, CRM/ERP platforms, and social media.
• Background in growth or performance marketing roles, including account-based marketing, SEO/SEM, or inbound marketing.

Benefits

• Competitive salary (around $83,000 base) + profit sharing.
• Benefits start Day 1: Medical, Dental, Vision, Mental Health, and Virtual Care.
• 401(k) with company match and long-term financial planning.
• On-site CrossFit-style gym with trainer, classes, and nutrition coaching.
• Paid time off and employee recognition programs.
• Swag, uniform/boot allowance, and discounts on vehicles, tools, and more.
• Professional development opportunities and career growth support.

B2B Marketing Specialist | Primient

About Primient

Primient is a century old company with an entrepreneurial spirit. We are a leading producer of food and industrial ingredients made from plant-based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long-standing corn wet milling heritage. Wherever we are in the process, from field to customer, our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold both our responsibility and commitments to the challenge and drive for excellence, our people and our planet. We are a privately held company with locations across the US, Mexico, Poland, and Brazil. We're investing in our plants and people to unlock our potential in the industrial and food sectors. Guided by our values of Safety, Excellence, Integrity, and Growth, we're focused on growing our business, our reputation, and the career of every teammate.

About the Role

We are looking for a self-motivated and talented Marketing Specialist to support our marketing & sustainability lead. In this position, you will support marketing strategy and help drive awareness for new and current customers.

Your main duties will also include creating informative content to amplify our company and employee stories. The ideal candidate will be an excellent communicator, with an eye for visual design and strong organizational skills.

Key responsibilities: Marketing Specialist

• Collaborate with the Head of Marketing to executing B2B marketing projects and campaigns to support objectives in support of customer acquisition and company revenue growth
• Serve as secondary point of contact for all marketing projects and initiatives, coordinating creative and content for multiple channels
• Manage and execute project timelines for campaigns and other marketing initiatives; and ensure that projects and campaigns are executed
• Manage digital advertising efforts, including paid advertising, and SEO/organic content
• Track and analyze campaign performance, using data insights to refine strategies for better engagement and ROI
• Plan and execute short-term and long-term marketing campaigns, working closely with marketing and external communications teams
• Develop lead generation in support of company growth objectives
• Lead acquisition of new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO
• Build strategies for targeting specific markets and consumer profiles
• Contribute towards the development of a sustainable lead generation system
• Identify and target relevant businesses to drive B2B sales and partnerships
• Support industry and competitive analysis to inform the sales teams and help in positioning and creating messages consistent with the goals of the business
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials-coordinating and socializing with content, creativity, sales, and the broader communications organization
• Develop and execute B2B marketing plans for international (targeted) markets that may include PPC, email campaigns, webinars, and website updates
• Evaluate market research outcomes for improved marketing strategy
• Perform ongoing tracking and reporting on B2B marketing initiatives
• Create and manage content for online presence such as Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate qualified leads
• Assessing the results of marketing campaigns regularly.
• Engage in open and collaborative communication with our internal teams
• Have a thorough understanding of a company's market position and products and how they can solve the unique problems in the bioeconomy

About You

You are driven to by a deep passion for business-to-business marketing and executing projects. You will have excellent communication and organizational skills. You have an eye for graphic design with two or three years of experience managing marketing campaigns, and an ability to evolve strategies using data. This role requires excellent interpersonal skills for working closely with others across various departments and cultures.

We are also looking for:

• Bachelor's degree in marketing, communications, public relations, or relevant field.

• A minimum of 3 years' B2B marketing experience in a corporate role.

• Proven experience creating targeted content is ideal.

• Strong knowledge of corporate brand practices, processes, and techniques.

• Outstanding written and verbal communication skills.

• Must be able to multitask and work well under pressure with competing priorities.

• Excellent organizational and leadership abilities.

• Demonstrate flexibility in a dynamic and global team.

• Value diversity and take pride in a team that brings together diversity of thoughts, expressions, and points of view.

• Ability to demonstrate good judgment, and discretion in management of information.

Total Rewards
The annual pay range estimated for this position is $62,240.00 - $77,800.00 and is bonus eligible.

Please note that while this range reflects the full spectrum of compensation available for this role, individual compensation will be determined based on several factors including your experience, skills, and alignment with the role's responsibilities. During the interview process there will be an opportunity to discuss how your background fits into the pay range.

We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

• Competitive Pay
• Multiple Healthcare plan choices
• Dental and vision insurance
• A 401(k) plan with company and matching contributions
• Short- and Long-Term Disability
• Life, AD&D, and Voluntary Insurance plans
• Paid holidays & vacation
• Floating days off
• Parental leave for new parents
• Employee resource groups
• Learning & development programs
• Fun culture where you have an opportunity in shaping our future

Career Path & Culture

Primient is committed to a workplace that is all in - ensuring everyone has the opportunity to develop and shape a career that matters in an open culture which embraces equity, diversity and belonging. We challenge old ways of thinking; and encourage employee voices to be a guiding force for ongoing learning.

Primient supports a culture of inclusion that respects individual strengths, views, and experiences. We believe our differences make better decisions, drive excellence, and deliver better business results. Primient employees experience autonomy and accountability in their role. Here, employees control their destiny as there is opportunity for career growth and pathways outside the norm.

Diversity, Equity, Inclusion & Belonging

We are believers in the power of difference. We strive to represent the communities in which we operate and to provide an inclusive, welcoming environment for all. We want Primient to be a place where every employee feels they belong and knows they are seen, heard, valued and safe to speak up. Our aspiration is to unlock the full potential in diverse perspectives, while offering everyone an equal chance to grow,

Primient is an equal opportunity employer, committed to the strength of an inclusive workforce .

California Consumer Privacy Act ("CCPA")

The Company is committed to complying with the California Consumer Privacy Act ("CCPA") and all data privacy and laws in the jurisdictions in which it recruits and hires employees. We collect the following categories of personal information for the purpose of hiring the best qualified applicants and to comply with applicable employment laws: Name and contact information; Job preference and work availability; Social Security Number and/or other identification information; Education and qualifications; Employment history and experience; Military service; Reference and background check information, including relevant criminal history and credit history; Social media information; Pre-employment test results; Post-offer medical examination information and results, including drug test results; Voluntary self-disclosure information regarding minority, veteran, and disability status; and Information provided by you during the hiring process.

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Manager, B2B Marketing
The company
Mastercard has rapidly become a leading technology company offering services that power the world of payments and beyond. As a part of Mastercard's Integrated Marketing and Communication organization, this team is accountable for end-to-end B2B & product marketing. This includes leveraging customer, market and business insights and market knowledge to help identify, test and refine product concepts, positioning and differentiation; developing sales enablement and B2B2C tools; and developing, executing and scaling marketing plans globally.
The Global Marketing Manager works to create marketing solutions for customers, leverage Mastercard's assets and marketing platforms, and deliver a consistent and differentiated consumer and stakeholder experience.
- Do you have a passion for marketing?
- Are you respected for your creativity and clear communication?
- Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
We're recruiting for an experienced B2B marketer to join the team and provide expertise at the Manager level. The candidate should be excited to work with exceptional colleagues around the globe to accelerate awareness and product sales.
The role
- Lead full B2B Marketing for network & digital payments solutions, from value prop development through campaign execution
- Define clear value prop, positioning, naming and compelling proof points for new and evolving solutions.
- Develop narratives, content plan and asset development, ensuring teams have robust sales enablement materials.
- Partner closely with our Product teams and across the Marketing & Communications community to efficiently deliver initiatives globally.
- Continuously learn/enhance approaches, including developing capabilities led messaging, and scale across regions/audiences.
- Manage marketing budget.
About you
- Comfortable working with senior stakeholders to understand their requirements, build out plans and deliver on those plans.
- Advanced marketing experience in B2B and product marketing, preferably in payments or technology.
- Demonstrated success in translating complex product and/or technical information into clear customer narratives.
- Ability to build collaborative working relationships in a cross-matrixed organization with stakeholders at the global/regional or local level.
- Ability to manage multiple projects, manage creative resources.
- Strategic mindset with ability to make quick decisions in challenging, ambiguous situations.
- Motivated self-driver, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
- Demonstrated curiosity, agility and rapid learning on new competitors, technologies, and products.
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
**Pay Ranges**
Purchase, New York: $124,000 - $199,000 USD

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Manager, B2B Marketing
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond.
As a part of Mastercard's Integrated Marketing and Communication organization, the Global Marketing team for Commercial & New Payment Flows is accountable for end-to-end B2B & product marketing. This includes leveraging insights and market knowledge to help define value propositions and messaging; crafting succinct and successful sales enablement and commercial toolkits; executing awareness and lead generation campaigns; driving the development of thought leadership and content marketing that is activated and amplified across multiple channels; and partnering with global and regional colleagues in Product, Marketing, Communications, Legal and Sales as well as external agencies to scale marketing plans and assets.
Do you have a passion for Marketing?
- Are you respected for your creativity and clear communication?
- Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
- Do you have experience supporting business development teams?
- Are you willing to role your sleeves up?
We are looking for a strategic marketer with sales, analytical and creative sensibilities to join an energetic team and lead marketing initiatives to enable the Transfer Solutions business to achieve ambitious commercial goals.
Role
- Lead on strategy and global role out of sales enablement materials for 30+ use cases.
- Develop insight led marketing positioning, strategies and assets for a range of money movement solutions including but not limited to value proposition development and positioning, content marketing, branding guides, infographics, case studies, digital marketing, demos, etc.
- Lead development of research projects, thought leadership and content development across all platforms.
- Analyze and reorganize current sales enablement materials on internal intranet.
- Partner closely across stakeholders including sales and business development teams, global product, legal, marketing operations, regional product marketing, global insights and external agencies.
- Support regional B2B marketing teams with their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance.
- Capture reporting metrics, learnings and success stories to inform the development of global best practices
- Ensure all content and creative execution lines up with Mastercard brand standards
- Maintain budget responsibilities for specific marketing programs
About You
- Considerable experience (7-10 years), particularly in sales, account management or B2B and product marketing
- You have excellent communication and persuasion skills, with a keen ability to effectively communicate strategies, and measure & report on progress to peers and leaders alike, to gain buy-in
- You're a leader and strategic thinker who understands how to appeal to different personas, with a background that demonstrates successful outcomes within the scope of work you have developed and executed.
- You're a great storyteller. You enjoy developing content that is purposeful and succinct, even when dealing with complex subjects, and you have strong experience and skill in writing clear and effective communications, avoiding fluff and jargon.
- You're creative and analytical, with demonstrable experience understanding complex business concepts and interpreting them in a clear and compelling way.
- You have experience developing creative briefs and strategic plans that provide clear direction, deadlines and deliverables to team members
- You love to collaborate. You are comfortable working cross-functionally with other diverse team leads to gain the knowledge needed to inform your strategies and identify opportunities.
- You have strong project management skills and with experience managing multiple projects and priorities at once - from individual / team goals to external requests and deadlines.
- You're comfortable with ambiguity and working in a fast-past environment where you may be called on to define the path and make informed judgements.
- You're curious and eager to learn about emerging B2B marketing trends and able to bring new ideas to the table to help engage and inspire.
- You're a quick study, intellectually agile, and able to rapidly come up to speed on the market landscape, the technology and the competitors across a diverse, dynamic industry
- You're motivated and self-driven, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
- Bachelor's degree required; MBA a plus
- Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, and developers
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
**Pay Ranges**
Purchase, New York: $124,000 - $199,000 USD

**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Manager, B2B Marketing
Mastercard has quickly become a leading technology company offering services that power the world of payments and beyond.
As a part of Mastercard's Integrated Marketing and Communication organization, the Global Marketing team for Commercial & New Payment Flows is accountable for end-to-end B2B & product marketing. This includes leveraging insights and market knowledge to help define value propositions and messaging; crafting succinct and successful sales enablement and commercial toolkits; executing awareness and lead generation campaigns; driving the development of thought leadership and content marketing that is activated and amplified across multiple channels; and partnering with global and regional colleagues in Product, Marketing, Communications, Legal and Sales as well as external agencies to scale marketing plans and assets.
Do you have a passion for Marketing?
- Are you respected for your creativity and clear communication?
- Are you comfortable dealing with ambiguity in a fast-paced environment, able to set goals for yourself and others to drive initiatives forward and deliver tangible results?
- Do you have experience supporting business development teams?
- Are you willing to role your sleeves up?
We are looking for a strategic marketer with sales, analytical and creative sensibilities to join an energetic team and lead marketing initiatives to enable the Transfer Solutions business to achieve ambitious commercial goals.
Role
- Lead on strategy and global role out of sales enablement materials for 30+ use cases.
- Develop insight led marketing positioning, strategies and assets for a range of money movement solutions including but not limited to value proposition development and positioning, content marketing, branding guides, infographics, case studies, digital marketing, demos, etc.
- Lead development of research projects, thought leadership and content development across all platforms.
- Analyze and reorganize current sales enablement materials on internal intranet.
- Partner closely across stakeholders including sales and business development teams, global product, legal, marketing operations, regional product marketing, global insights and external agencies.
- Support regional B2B marketing teams with their efforts to drive scale in market while driving consistency of positioning and messaging, balanced with local relevance.
- Capture reporting metrics, learnings and success stories to inform the development of global best practices
- Ensure all content and creative execution lines up with Mastercard brand standards
- Maintain budget responsibilities for specific marketing programs
About You
- Considerable experience (7-10 years), particularly in sales, account management or B2B and product marketing
- You have excellent communication and persuasion skills, with a keen ability to effectively communicate strategies, and measure & report on progress to peers and leaders alike, to gain buy-in
- You're a leader and strategic thinker who understands how to appeal to different personas, with a background that demonstrates successful outcomes within the scope of work you have developed and executed.
- You're a great storyteller. You enjoy developing content that is purposeful and succinct, even when dealing with complex subjects, and you have strong experience and skill in writing clear and effective communications, avoiding fluff and jargon.
- You're creative and analytical, with demonstrable experience understanding complex business concepts and interpreting them in a clear and compelling way.
- You have experience developing creative briefs and strategic plans that provide clear direction, deadlines and deliverables to team members
- You love to collaborate. You are comfortable working cross-functionally with other diverse team leads to gain the knowledge needed to inform your strategies and identify opportunities.
- You have strong project management skills and with experience managing multiple projects and priorities at once - from individual / team goals to external requests and deadlines.
- You're comfortable with ambiguity and working in a fast-past environment where you may be called on to define the path and make informed judgements.
- You're curious and eager to learn about emerging B2B marketing trends and able to bring new ideas to the table to help engage and inspire.
- You're a quick study, intellectually agile, and able to rapidly come up to speed on the market landscape, the technology and the competitors across a diverse, dynamic industry
- You're motivated and self-driven, able to manage complex/multi-geography projects with a discipline for priority-setting and follow-through.
- Bachelor's degree required; MBA a plus
- Preferred: Expertise in payment industry, merchant or acquirer, payment facilitator, fintech companies, and developers
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.
**Pay Ranges**
Purchase, New York: $124,000 - $199,000 USD

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.

To learn more about Uphold, please visit are seeking an experienced and strategic Business Marketing Manager to support the marketing efforts around our rapidly growing Enterprise business. This role will work closely with our Global Head of Enterprise to create a marketing plan, approach, content and metrics.

Responsibilities:

* Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
* Drive lead generation and account retention efforts through various marketing channels, including digital marketing, content marketing, email marketing, events, and account-based marketing (ABM) strategies. Develop and implement campaigns that generate quality leads and contribute to revenue growth.
* Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
* Track, analyze, and report on the performance of marketing campaigns and initiatives. Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions. Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities.
* Define and strengthen the company's B2B brand identity.



Qualifications

* Bachelor's degree in marketing, business, or a related field. A master's degree is preferred.
* 5+ years in business marketing
* Proven experience in B2B marketing
* Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
* Excellent analytical thinking and problem-solving abilities.
* Exceptional communication and presentation skills
* In-depth knowledge of marketing trends, best practices, and emerging technologies
* Proficiency in marketing analytics and data-driven decision-making.
* Strong project management and organizational skills.
* Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
* Collaborative mindset and the ability to work effectively with cross-functional teams.



Position requires travel to other offices and events as needed and generally will not be more than 25% travel.

What we have to offer you:

* Innovation and Impact: Be a part of a company driving innovation and making meaningful impact. Work on cutting-edge projects in a stimulating and challenging work environment.
* Competitive Compensation: We offer a salary, stock options, performance-based bonuses, and comprehensive benefits.
* Strong Company Culture: Join a supportive and positive work environment built on shared values of integrity, teamwork, accountability, and excellence.
* Global All-Hands Calls: Regular sessions to share updates, strategize, and foster connections.
* Development: Opportunities for training and mentorship programs.
* Flexibility: Work from home, from other locations or slightly different hours available.
* Inclusive and Diverse Environment: Foster an environment where different perspectives are valued.

Benefits:

* Annual bonus program based on individual, team and company performance.
* Home office stipend to support the setup of a productive home office.
* Generous PTO, healthcare coverage, and employee assistance programs.
* Interesting and fun events and celebrations.
* Foodie culture and well-stocked office kitchen.

Join our team and embark on a fulfilling career where you'll have the opportunity to grow, innovate, and contribute to something meaningful. Come and be a part of our talented team!

If this job isn't exactly what you are looking for, visit our

careers page to check out all our exciting opportunities.

EEOC Employer

We're proud to be an Equal Opportunity Employer and we celebrate our employees' differences, including race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better - together.

iHeartMedia

Current employees and contingent workers click here ( to apply and search by the Job Posting Title.

The audio revolution is here - and iHeart is leading it! iHeartMedia, the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that's twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:

• More #1 rated markets than the next two largest radio companies combined;

• We're the largest podcast publisher , with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country's most popular and trusted on-air personalities and podcast influencers , who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio , from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.

Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:

The B2B Marketing?Data Analyst is a hands on, insights driven contributor who turns data into clear, actionable guidance as part of iHeartMedia's B2B Marketing and Go To Market (GTM) teams. This role supports a high-visibility team responsible for driving revenue through data-backed marketing strategy, B2B campaign optimization, and sales enablement. The analyst partners with cross functional stakeholders to track performance, uncover market opportunities, and helps inform optimization of B2B marketing initiatives and events and sales packages and products that keep iHeartMedia at the forefront of the media industry. Candidates must hold a bachelor's degree and bring a minimum of 4+?years of data analysis experience, ideally in an ad agency or media company environment.

What You'll Do:

• Lead & Opportunity Analytics

• Mine Inside Sales lead data to surface high-potential accounts, segments, and geographic pockets.

• Experience with A/B testing (CTA, creative copy, etc.) and optimization.

• Build scoring models and dashboards that help Sales prioritize outreach and improve conversion rates.

• Strategic Market Intelligence: Continuously monitor industry trends, competitive moves, and macro-economic signals to highlight threats and whitespace for B2B Marketing, GTM and sales leadership.

• B2B Marketing & GTM Dashboards

• Design, maintain, and iterate on Tableau dashboards that measure the impact of B2B campaigns, sales packages, and ad products/solutions.

• Translate complex data into actionable insights and internal business cases that quantify revenue impact and surface optimization opportunities.

• Performance Reporting & Optimization

• Deliver monthly and ad hoc data performance summaries for senior marketing and sales leaders.

• Monitor performance of B2B marketing campaigns (e.g., trade shows, email outreach, etc.) and compile weekly/monthly reports.

• Identify potential testing plans and data-driven optimizations to improve lead quality, funnel velocity, and ROI.

• Data Stewardship & Collaboration

• Ensure data accuracy by partnering with Sales Ops and Finance on source-of-truth alignment.

• Champion a culture of data literacy, providing training and documentation that empower non-technical teammates to self-serve insights.

What You'll Need:

• Candidates must hold a bachelor's degree and bring a minimum of 4+?years of data-analysis experience, ideally in an ad-agency or media company environment.

• Analyst candidates should be fluent in or familiar with the following platforms: Salesforce, Tableau, Google Analytics, social platform analytics, ZoomInfo, Eloqua.

What You'll Bring:

• Respect for others and a strong belief that others should do this in return

• Full proficiency and understanding of job function

• Ability to work independently with minimal guidance

• In-depth knowledge of key business drivers and how this impacts your team

• Experience in team and project management for mid-sized projects

• Ability to recognize and mitigate risk

• Confidence to solve complex problems using multiple sources of information

• Growth mindset and desire for continued knowledge sharing and learning

• Understanding of impact of your own decisions

• Ability to identify new opportunities for continued improvement across business

• Comfort acting as a trusted advisor for colleagues with less experience

• Ability to manage complex and confidential information and to influence others to build consensus across all levels

Location:

New York, NY: 125 West 55th Street, 10019

Position Type:

Regular

Time Type:

Full time

Pay Type:

Salaried

Benefits:

iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options

• Company provided and supplemental life insurance

• Paid vacation and sick time

• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

• A Spirit day to encourage and allow our employees to more easily volunteer in their community

• A 401K plan

• Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

• ?A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

Our organization participates in E-Verify. Click here ( to learn about E-Verify.

iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month - we specialize in radio, digital, social, podcasts, influencers, data, and events across the nation and provide premier opportunities for advertisers.

Visit iHeartMedia.com to learn more about us.

Please review our Privacy Policy ( and Terms of Use ( .

Description
We are looking for a results-driven marketing professional with a strong background in B2B outbound marketing and marketing automation. This role will focus on generating qualified leads for our agency by managing our contact database, building automated workflows, and executing monthly outbound campaigns that enable our sales team to connect with high-potential prospects.
Key Responsibilities:
+ Manage and maintain our B2B contact lists and database to ensure accuracy and segmentation.
+ Build, optimize, and manage HubSpot automation workflows to streamline outreach and lead nurturing.
+ Develop and execute monthly outbound marketing campaigns aligned with lead generation goals.
+ Support sales enablement by creating and distributing targeted content, templates, and follow-up sequences.
+ Track, analyze, and report on campaign performance to identify opportunities for optimization.
Requirements
Qualifications:
+ 3+ years of B2B marketing and outbound lead generation experience.
+ Proven success in marketing automation-must have hands-on HubSpot experience.
+ Strong skills in list management, segmentation, and database maintenance.
+ Experience developing and managing sales enablement content and workflows.
+ Excellent organizational skills, attention to detail, and the ability to work independently in a remote setting.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

iHeartMedia
Current employees and contingent workers click here ( **to apply and search by the Job Posting Title.**
The audio revolution is here - and iHeart is leading it! iHeartMedia, **the number one audio company in America** , reaches 90% of Americans every month -- a monthly audience that's **twice the size of any other audio company** - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:
+ **More #1 rated markets** than the next two largest radio companies combined;
+ **We're the largest podcast publisher** , with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
+ iHeart is **the home of many of the country's most popular and trusted on-air personalities and podcast influencers** , who build important connections with hundreds of communities across America;
+ We create and produce some of **the most popular and well-known branded live music events** in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
+ iHeartRadio is the **#1 streaming radio digital service** in America;
+ Our **social media footprint** is 7 times larger than the next largest audio service; and
+ We have **the only complete audio ad technology stack in the industry for all forms of audio** , from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we're able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.
Because we reach almost every community in America, we're committed to providing a range of programming that reflects the diversity of the many communities we serve - and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.
Only one company in America has the #1 position in everything audio: iHeartMedia!
If you're excited about this role but don't feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!
**What We Need:**
The B2B Marketing Data Analyst is a hands on, insights driven contributor who turns data into clear, actionable guidance as part of iHeartMedia's B2B Marketing and Go To Market (GTM) teams. This role supports a high-visibility team responsible for driving revenue through data-backed marketing strategy, B2B campaign optimization, and sales enablement. The analyst partners with cross functional stakeholders to track performance, uncover market opportunities, and helps inform optimization of B2B marketing initiatives and events and sales packages and products that keep iHeartMedia at the forefront of the media industry. Candidates must hold a bachelor's degree and bring a minimum of 4+ years of data analysis experience, ideally in an ad agency or media company environment.
**What You'll Do:**
+ **Lead & Opportunity Analytics**
+ Mine Inside Sales lead data to surface high-potential accounts, segments, and geographic pockets.
+ Experience with A/B testing (CTA, creative copy, etc.) and optimization.
+ Build scoring models and dashboards that help Sales prioritize outreach and improve conversion rates.
+ **Strategic Market Intelligence:** Continuously monitor industry trends, competitive moves, and macro‑economic signals to highlight threats and whitespace for B2B Marketing, GTM and sales leadership.
+ **B2B Marketing & GTM Dashboards**
+ Design, maintain, and iterate on Tableau dashboards that measure the impact of B2B campaigns, sales packages, and ad products/solutions.
+ Translate complex data into actionable insights and internal business cases that quantify revenue impact and surface optimization opportunities.
+ **Performance Reporting & Optimization**
+ Deliver monthly and ad hoc data performance summaries for senior marketing and sales leaders.
+ Monitor performance of B2B marketing campaigns (e.g., trade shows, email outreach, etc.) and compile weekly/monthly reports.
+ Identify potential testing plans and data-driven optimizations to improve lead quality, funnel velocity, and ROI.
+ **Data Stewardship & Collaboration**
+ Ensure data accuracy by partnering with Sales Ops and Finance on source‑of‑truth alignment.
+ Champion a culture of data literacy, providing training and documentation that empower non‑technical teammates to self‑serve insights.
**What You'll Need:**
+ Candidates must hold a bachelor's degree and bring a minimum of 4+ years of data‑analysis experience, ideally in an ad‑agency or media company environment.
+ **Analyst candidates should be fluent in or familiar with the following platforms:** Salesforce, Tableau, Google Analytics, social platform analytics, ZoomInfo, Eloqua.
**What You'll Bring:**
+ Respect for others and a strong belief that others should do this in return
+ Full proficiency and understanding of job function
+ Ability to work independently with minimal guidance
+ In-depth knowledge of key business drivers and how this impacts your team
+ Experience in team and project management for mid-sized projects
+ Ability to recognize and mitigate risk
+ Confidence to solve complex problems using multiple sources of information
+ Growth mindset and desire for continued knowledge sharing and learning
+ Understanding of impact of your own decisions
+ Ability to identify new opportunities for continued improvement across business
+ Comfort acting as a trusted advisor for colleagues with less experience
+ Ability to manage complex and confidential information and to influence others to build consensus across all levels
**Location:**
New York, NY: 125 West 55th Street, 10019
**Position Type:**
Regular
**Time Type:**
Full time
**Pay Type:**
Salaried
**Benefits:**
iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:
+ Employer sponsored medical, dental and vision with a variety of coverage options
+ Company provided and supplemental life insurance
+ Paid vacation and sick time
+ Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
+ A Spirit day to encourage and allow our employees to more easily volunteer in their community
+ A 401K plan
+ Employee Assistance Program (EAP) at no cost - services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
+ A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
We are accepting applications for this role on an ongoing basis.
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Non-Compete will be required for certain positions and as allowed by law.
Our organization participates in E-Verify. Click here ( to learn about E-Verify.
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month - we specialize in radio, digital, social, podcasts, influencers, data, and events across the nation and provide premier opportunities for advertisers.
Visit iHeartMedia.com to learn more about us.
Please review our Privacy Policy ( and Terms of Use ( .