6,832 Brand Activation Manager jobs in the United States
Program Manager, Brand Activation
98194 Seattle, Washington
REI
Posted 5 days ago
Job Viewed
Job Description
**Overview**
The Program Manager, Brand Activation, will manage the development and execution of REI's Visual Merchandising brand strategies within the Stores Organization. This role is a key part of the Commercial Division. In this role, you will work closely with cross-divisional teams and vendor partners. You will model and act according to REI's guiding values and mission.
This position is central to REI's success, managing Visual Merchandising's Brand Activations for in-store projects. You'll identify assignments, coordinate project activities, and manage resources for both small and large initiatives. Supporting the execution of brand initiatives throughout the project lifecycle, you'll work with merchandising, marketing, and other teams. Key duties include budgeting, planning, intake, project management, resource allocation, optimization, maintenance, and risk and opportunity assessment.
**Responsibilities and Qualifications**
+ Drive execution in all project stages throughout the year. Maintain open communication and awareness with cross-divisional partners, including the REI in-store experience team.
+ Proactively provide project updates on key milestones and deliverables to ensure alignment and awareness.
+ Collaborate with store design, fixture, marketing, and visual merchandising teams. Deliver visual strategies for REI's store visual programs. Align these strategies with overall business goals.
+ Manage administrative tasks for VM projects, such as schedules, assignments, and action plans. Ensure clear communication and teamwork for on-time, quality, and on-budget project delivery.
+ Own and drive content collection and delivery on various intake forms and datasheets across a wide variety of work.
+ Manage vendor relationships, leveraging resources and finding ways to collaborate for REI's differentiation.
+ Define and manage VM program execution processes with the Project Management (PMO) team and VM Program and project manager cohorts. Ensure clear descriptions of inputs, hand-offs, outputs, and timelines. Focus on daily actions that support key success metrics.
+ Innovate and identify opportunities for solutions to problems, possibly serving as a key decision-maker for the overall program aim.
+ Act as a key project liaison between internal, cross-divisional, and third-party partners. Manage project timelines, dependencies, issue resolution, and asset delivery. This may also include creating and managing SOWs with Creative Agencies.
+ Ensure accurate resource allocation within a project schedule. Proactively address resource concerns and advocate for the team to reduce capacity issues.
+ Motivate and coordinate project teams across departments to deliver first-class projects from planning to deployment. Emphasize cross-divisional planning, execution, and recap phases. Include ROI examination when applicable.
+ Share expertise and best practices with other program managers. Manage direct reports, if needed, to guide visual merchandising strategies and business goals.
+ Provide oversight and root cause analysis of issues affecting program performance.
+ Partner with peers from other divisions to align programs with seasonal and annual marketing and merchandising plans. Ensure programs support strategic goals.
+ Manage both external and internal business relationships with vendors, clients, strategic partners, and agencies.
+ Evaluate partnership opportunities and proposals for strategic relevance, business needs, and alignment with REI's core values.
+ Handle purchase orders and manage receiving, reviewing, and auditing invoices, RFQs, RFPs, etc., for visual merchandising and store graphics initiatives.
+ Leverage Smartsheet, Workfront, and other work management tools daily. Use them to store project requirements, schedules, documentation, and resource time tracking. This may involve leading or supporting tool releases.
+ Work in a fast-paced team environment, demonstrating exceptional multitasking skills and the ability to prioritize tasks.
+ Build, forecast, and track budgets for all assigned programs and associated components.
**Required Qualifications**
+ 5 years of operational and strategic experience working with vendor and brand partnerships.
+ Comfortable communicating and navigating ambiguity with a large cross-divisional and external network.
+ Experience producing high-level leadership decks summarizing and detailing work within applications such as Figma and PowerPoint.
+ Solid foundation in managing operating costs at both program and project levels.
+ MAC/PC proficiency, including Microsoft Office Applications.
+ Experience utilizing project management software and scheduling tools, such as SmartSheet, WorkFront, and SharePoint.
+ Ability to be productive and flexible in a fast-paced environment.
+ Excellent verbal and written communication skills.
+ Acute attention to detail.
+ Ability to collaborate up, down, and across the organization.
+ Ability to navigate ambiguous, evolving role definitions, serving multiple work groups and personalities.
**Preferred Qualifications**
+ Merchandising experience in the retail industry is a plus.
**Closing**
**At REI, we believe the outdoors is for all.** We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
**Pay Transparency**
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here ( for a detailed overview of benefits plans by employee profile.
**Pay Range**
$85,400.00 - $136,700.00 per year
The Program Manager, Brand Activation, will manage the development and execution of REI's Visual Merchandising brand strategies within the Stores Organization. This role is a key part of the Commercial Division. In this role, you will work closely with cross-divisional teams and vendor partners. You will model and act according to REI's guiding values and mission.
This position is central to REI's success, managing Visual Merchandising's Brand Activations for in-store projects. You'll identify assignments, coordinate project activities, and manage resources for both small and large initiatives. Supporting the execution of brand initiatives throughout the project lifecycle, you'll work with merchandising, marketing, and other teams. Key duties include budgeting, planning, intake, project management, resource allocation, optimization, maintenance, and risk and opportunity assessment.
**Responsibilities and Qualifications**
+ Drive execution in all project stages throughout the year. Maintain open communication and awareness with cross-divisional partners, including the REI in-store experience team.
+ Proactively provide project updates on key milestones and deliverables to ensure alignment and awareness.
+ Collaborate with store design, fixture, marketing, and visual merchandising teams. Deliver visual strategies for REI's store visual programs. Align these strategies with overall business goals.
+ Manage administrative tasks for VM projects, such as schedules, assignments, and action plans. Ensure clear communication and teamwork for on-time, quality, and on-budget project delivery.
+ Own and drive content collection and delivery on various intake forms and datasheets across a wide variety of work.
+ Manage vendor relationships, leveraging resources and finding ways to collaborate for REI's differentiation.
+ Define and manage VM program execution processes with the Project Management (PMO) team and VM Program and project manager cohorts. Ensure clear descriptions of inputs, hand-offs, outputs, and timelines. Focus on daily actions that support key success metrics.
+ Innovate and identify opportunities for solutions to problems, possibly serving as a key decision-maker for the overall program aim.
+ Act as a key project liaison between internal, cross-divisional, and third-party partners. Manage project timelines, dependencies, issue resolution, and asset delivery. This may also include creating and managing SOWs with Creative Agencies.
+ Ensure accurate resource allocation within a project schedule. Proactively address resource concerns and advocate for the team to reduce capacity issues.
+ Motivate and coordinate project teams across departments to deliver first-class projects from planning to deployment. Emphasize cross-divisional planning, execution, and recap phases. Include ROI examination when applicable.
+ Share expertise and best practices with other program managers. Manage direct reports, if needed, to guide visual merchandising strategies and business goals.
+ Provide oversight and root cause analysis of issues affecting program performance.
+ Partner with peers from other divisions to align programs with seasonal and annual marketing and merchandising plans. Ensure programs support strategic goals.
+ Manage both external and internal business relationships with vendors, clients, strategic partners, and agencies.
+ Evaluate partnership opportunities and proposals for strategic relevance, business needs, and alignment with REI's core values.
+ Handle purchase orders and manage receiving, reviewing, and auditing invoices, RFQs, RFPs, etc., for visual merchandising and store graphics initiatives.
+ Leverage Smartsheet, Workfront, and other work management tools daily. Use them to store project requirements, schedules, documentation, and resource time tracking. This may involve leading or supporting tool releases.
+ Work in a fast-paced team environment, demonstrating exceptional multitasking skills and the ability to prioritize tasks.
+ Build, forecast, and track budgets for all assigned programs and associated components.
**Required Qualifications**
+ 5 years of operational and strategic experience working with vendor and brand partnerships.
+ Comfortable communicating and navigating ambiguity with a large cross-divisional and external network.
+ Experience producing high-level leadership decks summarizing and detailing work within applications such as Figma and PowerPoint.
+ Solid foundation in managing operating costs at both program and project levels.
+ MAC/PC proficiency, including Microsoft Office Applications.
+ Experience utilizing project management software and scheduling tools, such as SmartSheet, WorkFront, and SharePoint.
+ Ability to be productive and flexible in a fast-paced environment.
+ Excellent verbal and written communication skills.
+ Acute attention to detail.
+ Ability to collaborate up, down, and across the organization.
+ Ability to navigate ambiguous, evolving role definitions, serving multiple work groups and personalities.
**Preferred Qualifications**
+ Merchandising experience in the retail industry is a plus.
**Closing**
**At REI, we believe the outdoors is for all.** We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity - that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.
**Pay Transparency**
We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.
REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here ( for a detailed overview of benefits plans by employee profile.
**Pay Range**
$85,400.00 - $136,700.00 per year
View Now
0
Senior Marketing Manager - Brand Strategy
19107 William Penn Annex West, Pennsylvania
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Senior Marketing Manager to spearhead brand strategy development and execution. This position is entirely remote, allowing you to contribute from any location within the United States. You will be instrumental in shaping our client's brand narrative, driving market awareness, and achieving strategic marketing objectives. This role demands a deep understanding of current marketing trends, digital channels, and consumer behavior to craft compelling campaigns that resonate with target audiences.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with business goals.
- Oversee the creation and execution of integrated marketing campaigns across various channels (digital, social media, content, PR, etc.).
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Manage marketing budgets, ensuring optimal allocation of resources and ROI.
- Collaborate with internal teams (sales, product, design) and external agencies to ensure brand consistency and campaign success.
- Define and track key marketing KPIs, reporting on performance and insights.
- Develop and maintain brand guidelines and ensure their consistent application.
- Stay abreast of emerging marketing technologies and trends, recommending innovative approaches.
- Mentor and guide junior marketing team members in a remote setting.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field. MBA is a plus.
- 7+ years of progressive experience in marketing, with a proven track record in brand management and strategy.
- Demonstrated success in developing and executing successful marketing campaigns.
- Expertise in digital marketing, including SEO, SEM, social media, content marketing, and email marketing.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a talent for storytelling.
- Experience managing agency relationships and cross-functional teams.
- Proficiency with marketing automation platforms and CRM systems.
- A self-starter attitude, with the ability to work independently and collaboratively in a remote environment. This role, based in Philadelphia, Pennsylvania, US , is a fully remote opportunity.
Apply Now
1
Senior Marketing Manager - Brand Strategy
23220 Richmond, Virginia
$100000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a highly experienced and visionary Senior Marketing Manager to lead their brand strategy initiatives in **Richmond, Virginia, US**. This critical role will be responsible for shaping and elevating the company's brand identity, developing comprehensive marketing plans, and driving brand growth. You will oversee all aspects of brand marketing, including market research, campaign development, content creation, and performance analysis. The ideal candidate will possess a deep understanding of brand positioning, consumer insights, and integrated marketing communications. You will collaborate closely with product development, sales, and creative teams to ensure brand consistency across all touchpoints. Key responsibilities include identifying target audiences, developing compelling brand narratives, and launching impactful marketing campaigns that resonate with consumers. This position requires strong leadership skills, excellent communication abilities, and a strategic mindset to navigate a competitive market. You will be instrumental in building brand equity and driving customer loyalty. This is a hands-on role requiring a strategic thinker who can translate market insights into actionable brand initiatives.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement comprehensive brand strategies to enhance brand awareness and market share.
- Conduct market research and consumer analysis to identify key trends and opportunities.
- Define and refine brand positioning, messaging, and visual identity.
- Oversee the development and execution of integrated marketing campaigns across various channels.
- Manage the creation of marketing collateral, advertising materials, and digital content.
- Collaborate with product teams to ensure brand alignment in product development and launches.
- Work closely with sales teams to develop sales enablement materials and strategies.
- Analyze campaign performance and provide insights for optimization and future planning.
- Manage marketing budgets and ensure efficient allocation of resources.
- Build strong relationships with external agencies and partners.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 7 years of experience in brand management or marketing management, with a strong focus on strategy.
- Proven success in developing and launching successful brand campaigns.
- Excellent understanding of market research, consumer insights, and marketing analytics.
- Strong knowledge of digital marketing channels and traditional advertising.
- Exceptional communication, presentation, and interpersonal skills.
- Demonstrated leadership ability and experience managing cross-functional teams.
- Proficiency in marketing automation tools and CRM systems is a plus.
- Ability to think strategically and translate insights into actionable plans.
Apply Now
2
Senior Marketing Manager, Brand Strategy
28201 Charlotte, North Carolina
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking an accomplished Senior Marketing Manager, Brand Strategy, to join their fully remote team. This role is instrumental in shaping and executing comprehensive brand strategies that enhance market presence and drive growth. You will be responsible for developing brand positioning, messaging, and go-to-market plans, ensuring consistency across all marketing channels. The ideal candidate will have a deep understanding of brand development, consumer insights, digital marketing, and campaign management. You will lead cross-functional collaboration with product development, sales, and creative teams to ensure brand integrity and effectiveness. This position requires a strategic thinker with a proven ability to translate market trends and consumer behavior into actionable brand initiatives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement overarching brand strategies that align with business objectives.
- Define brand positioning, value propositions, and key messaging for target audiences.
- Oversee the creation and execution of integrated marketing campaigns across digital and traditional channels.
- Conduct market research and analyze consumer insights to identify growth opportunities and inform brand strategy.
- Manage brand assets, guidelines, and ensure consistent brand representation across all touchpoints.
- Collaborate with product marketing, content, and digital teams to develop compelling marketing collateral and campaigns.
- Track and analyze campaign performance, providing insights and recommendations for optimization.
- Manage external agencies and vendors, including creative, PR, and media buying partners.
- Monitor competitive landscape and identify emerging trends relevant to brand strategy.
- Present brand strategies and campaign performance to senior leadership.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA is a plus.
- Minimum of 7 years of experience in brand management, marketing strategy, or a related field.
- Proven track record of developing and launching successful brand campaigns.
- Strong understanding of digital marketing channels, SEO/SEM, social media, and content marketing.
- Excellent analytical skills with the ability to interpret data and derive actionable insights.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and external agencies.
- Ability to work independently and collaboratively in a remote team environment.
- Creative thinking and a passion for building strong, resonant brands.
- Experience in (mention a specific relevant industry, e.g., B2B software, CPG, e-commerce) is highly desirable.
Apply Now
3
Senior Marketing Manager - Brand Strategy
28201 Charlotte, North Carolina
$105000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a strategic and creative Senior Marketing Manager to lead their brand strategy initiatives in Charlotte, North Carolina . This is a hybrid role, combining in-office collaboration with remote execution and analysis. You will be responsible for developing, implementing, and overseeing comprehensive brand strategies that enhance market positioning, drive customer engagement, and foster long-term brand loyalty. The ideal candidate will have a proven track record in brand management, marketing campaign development, and market analysis, with a deep understanding of consumer behavior and market trends. Responsibilities include conducting market research, identifying target audiences, crafting compelling brand messaging, and developing integrated marketing campaigns across various channels (digital, social media, traditional advertising, PR). You will work closely with cross-functional teams, including product development, sales, and creative services, to ensure brand consistency and alignment with business objectives. The successful applicant will have strong leadership, communication, and project management skills, with the ability to manage budgets effectively and measure the ROI of marketing activities. Experience with digital marketing platforms, SEO/SEM, content marketing, and social media strategy is essential. You will be expected to analyze campaign performance, identify key insights, and optimize strategies for maximum impact. A passion for storytelling and a keen eye for creative execution are also vital. This role offers the opportunity to shape the identity and perception of a growing brand. If you are a results-oriented marketing professional with a strategic mindset and a desire to drive significant brand growth, we encourage you to apply. Our client provides a dynamic work environment and opportunities for professional development. You will play a crucial role in defining and executing the company's marketing vision.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies.
- Conduct market research and analyze consumer insights.
- Create and manage integrated marketing campaigns across multiple channels.
- Define brand voice, messaging, and visual identity.
- Oversee content creation and ensure brand consistency.
- Manage marketing budgets and measure campaign ROI.
- Collaborate with cross-functional teams to align marketing efforts with business goals.
- Analyze marketing performance data and provide actionable recommendations.
- Stay current with industry trends and best practices in marketing and brand management.
- Lead and mentor junior marketing team members.
Apply Now
4
Senior Marketing Manager - Brand Strategy
43215 Columbus, Ohio
$95000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a rapidly expanding consumer goods company, is seeking a dynamic and experienced Senior Marketing Manager to spearhead brand strategy in their Columbus, Ohio, US headquarters. This is a critical, in-office position focused on developing and executing innovative marketing campaigns that enhance brand visibility, drive customer engagement, and achieve significant market share growth. You will be responsible for defining brand positioning, crafting compelling marketing messages, and overseeing the implementation of integrated marketing plans across traditional and digital channels. Key responsibilities include conducting market research and competitive analysis, identifying target audience needs, and translating insights into actionable strategies. You will manage external agencies, collaborate with cross-functional teams (product development, sales, creative), and oversee campaign budgets to ensure maximum ROI. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with 5-7 years of progressive experience in brand management and marketing strategy. Proven experience in developing and launching successful consumer-focused marketing campaigns is essential. Strong analytical, communication, and leadership skills are required. Proficiency in market research tools, campaign management platforms, and budget management is a must. The ability to think strategically, act creatively, and drive results in a fast-paced environment is paramount. If you are a results-oriented marketing leader passionate about building strong brands, we invite you to apply for this exciting opportunity to shape the future of our brand.
Apply Now
5
Senior Marketing Manager - Campaigns
10176 New York, New York
HSBC
Posted 9 days ago
Job Viewed
Job Description
**Description**
Our purpose - Opening up a world of opportunity - explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We're bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world - for our customers, our people, our investors, our communities and the planet we all share.
The US Marketing function is focused on supporting the strategic priorities of HSBC US. The function focuses on understanding our clients and identifying, developing and executing the Marketing strategy through campaigns, thought leadership, content and client engagement that strengthen the Corporate and Institutional business at HSBC. This role will manage all campaigns activity within the US CIB marketing portfolio, collaborating with key business and strategy teams.It is an opportunity to align industry expertise with client needs to achieve commercial success.
As our Senior Marketing Manager - Campaigns you will:
+ Lead cross-functional teams to deliver integrated, omni-channel marketing campaigns that boost brand awareness, consideration and client engagement
+ Develop and managing content, including thought leadership pieces, digital content, and client success stories, to support marketing objectives, in conjunction with the Global Content Centre of Excellence team
+ Manage agency stakeholders to deliver creative and media partnerships that support business objectives and build meaningful brand value
+ Craft a cohesive marketing strategy across multiple business segment and product areas that aligns to business outcomes
+ Socialize marketing strategy and plans with senior executives and sales teams, instilling trust and confidence with our stakeholders and partners
+ Work with agency partners on the tracking & analyzing performance metrics for all activity, against the activity objectives
+ Utilize data & insights to continuously refine marketing strategies to optimally reach specific target audiences
+ Understand our marketing technology integration and lead generation process
+ Track action items and deliverables for each project and working closely with the business and wider marketing team to align on KPIs
+ Keep up with industry trends and making recommendations on new creative ideas or strategies we should try or test in our marketing plans For this role, HSBC targets a pay range between $134,500.00 and $201,800.00 The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee's overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a "bonus"). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.
**Qualifications**
You´ll likely have the following qualifications to succeed in this role:
+ Proven marketing experience, with a focus on commercial marketing within global banking or financial services
+ Proven experience in planning and delivering large-scale, high-impact campaigns
+ Strong understanding of marketing best practices, including audience engagement, lead generation, and measurement
+ Understanding of changing market and marketing landscape and target audience consumption habits
+ Experience managing budgets and driving cost efficiencies
+ Experience managing integrated agency teams
+ Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines
+ Excellent stakeholder management and interpersonal skills
+ Strong leadership and collaboration skills within global, matrixed organizations
+ Bachelor's degree preferred; MBA or Master's in Marketing, Business, or related field preferred. In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position. As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC's engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You'll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.
**Job Field:** Commercial Banking
**Primary Location:** North America-United States-New York-New York
**Req ID:** 000LT3Y
Our purpose - Opening up a world of opportunity - explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We're bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world - for our customers, our people, our investors, our communities and the planet we all share.
The US Marketing function is focused on supporting the strategic priorities of HSBC US. The function focuses on understanding our clients and identifying, developing and executing the Marketing strategy through campaigns, thought leadership, content and client engagement that strengthen the Corporate and Institutional business at HSBC. This role will manage all campaigns activity within the US CIB marketing portfolio, collaborating with key business and strategy teams.It is an opportunity to align industry expertise with client needs to achieve commercial success.
As our Senior Marketing Manager - Campaigns you will:
+ Lead cross-functional teams to deliver integrated, omni-channel marketing campaigns that boost brand awareness, consideration and client engagement
+ Develop and managing content, including thought leadership pieces, digital content, and client success stories, to support marketing objectives, in conjunction with the Global Content Centre of Excellence team
+ Manage agency stakeholders to deliver creative and media partnerships that support business objectives and build meaningful brand value
+ Craft a cohesive marketing strategy across multiple business segment and product areas that aligns to business outcomes
+ Socialize marketing strategy and plans with senior executives and sales teams, instilling trust and confidence with our stakeholders and partners
+ Work with agency partners on the tracking & analyzing performance metrics for all activity, against the activity objectives
+ Utilize data & insights to continuously refine marketing strategies to optimally reach specific target audiences
+ Understand our marketing technology integration and lead generation process
+ Track action items and deliverables for each project and working closely with the business and wider marketing team to align on KPIs
+ Keep up with industry trends and making recommendations on new creative ideas or strategies we should try or test in our marketing plans For this role, HSBC targets a pay range between $134,500.00 and $201,800.00 The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee's overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a "bonus"). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.
**Qualifications**
You´ll likely have the following qualifications to succeed in this role:
+ Proven marketing experience, with a focus on commercial marketing within global banking or financial services
+ Proven experience in planning and delivering large-scale, high-impact campaigns
+ Strong understanding of marketing best practices, including audience engagement, lead generation, and measurement
+ Understanding of changing market and marketing landscape and target audience consumption habits
+ Experience managing budgets and driving cost efficiencies
+ Experience managing integrated agency teams
+ Strong project management skills with the ability to manage multiple projects simultaneously under tight deadlines
+ Excellent stakeholder management and interpersonal skills
+ Strong leadership and collaboration skills within global, matrixed organizations
+ Bachelor's degree preferred; MBA or Master's in Marketing, Business, or related field preferred. In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position. As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC's engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You'll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.
**Job Field:** Commercial Banking
**Primary Location:** North America-United States-New York-New York
**Req ID:** 000LT3Y
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6
Marketing Manager (Senior Marketing Manager)
02895 Woonsocket, Rhode Island
US Tech Solutions
Posted 15 days ago
Job Viewed
Job Description
**Position Summary:**
**Duties**
The Strategic Marketing Senior Manager will support the business. They will drive forward our marketing goals through helping set the marketing and business strategy, working closely with cross-functional partners in media, analytics, digital, operations, and more. Duties could include:
- Lead the development of annual marketing plan(s) that will support the acquisition and retention
- Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction
- Lead the development of media strategy in partnership with media partners and agency partners
- Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies
- Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers
- Supports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness
- Develops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations
- Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell
- Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.)
- Ability to effectively influence different partners across the organization (merchandising, marketing and digital)
- Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes
**Ideally has a deep background in at least one of these areas:**
- Performance Marketing - Experience designing and running digital lead generation campaigns that effectively acquire & retain high quality customers
- Digital Marketing - Strong understanding of digital channels and the effectiveness, mix and ROI needed to deliver on enrollment targets
- Media Planning - Ability to develop media spend and pacing estimates, report on results and re-optimize based on results
Experience
Required Qualifications
- 7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
- 1 year of leadership experience
**Preferred Qualifications**
- 1+ years of product marketing experience, including competitive benchmarking, basic UI/flow analysis and developing strategic business cases
- 1+ years of digital marketing experience including examples of testing and validating emerging opportunities
- 1+ years of brand or category management experience a plus
- Digital and store marketing experience
- Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.
- Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
- Self-motivated and creative problem solver
**Position Summary**
Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed
**Education:**
High school diploma required
**About US Tech Solutions:**
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ( .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
**Duties**
The Strategic Marketing Senior Manager will support the business. They will drive forward our marketing goals through helping set the marketing and business strategy, working closely with cross-functional partners in media, analytics, digital, operations, and more. Duties could include:
- Lead the development of annual marketing plan(s) that will support the acquisition and retention
- Partner with creative agency to guide development of creative assets and collaborate with stakeholders to gather and reconcile feedback based on strategic direction
- Lead the development of media strategy in partnership with media partners and agency partners
- Work closely with the insights team to understand consumer sentiment and feedback to inform campaign strategies
- Develop learning agenda & measurement plan, size business opportunity, and understand the role of different channels in acquiring new consumers
- Supports execution of all project deliverables including, brief development, media strategy & plan (in collaboration with media team), digital capabilities, in store experience collaboration with Operations on field readiness
- Develops and maintains performance dashboard in partnership with analytics partners to forecast marketing channel conversions against budget and track performance of marketing channels to identify optimizations
- Identify customer growth segments and build strategies to target and personalize communications at relevant moments to motivate program trial and upsell
- Develop competitive set and regular benchmarking to understand how other retailers/competitors market their loyalty business (claims/benefits, marketing campaign insights, etc.)
- Ability to effectively influence different partners across the organization (merchandising, marketing and digital)
- Actively develops open and trusting relationships across a large, complex organization to create clear goals, accountability and outcomes
**Ideally has a deep background in at least one of these areas:**
- Performance Marketing - Experience designing and running digital lead generation campaigns that effectively acquire & retain high quality customers
- Digital Marketing - Strong understanding of digital channels and the effectiveness, mix and ROI needed to deliver on enrollment targets
- Media Planning - Ability to develop media spend and pacing estimates, report on results and re-optimize based on results
Experience
Required Qualifications
- 7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
- 1 year of leadership experience
**Preferred Qualifications**
- 1+ years of product marketing experience, including competitive benchmarking, basic UI/flow analysis and developing strategic business cases
- 1+ years of digital marketing experience including examples of testing and validating emerging opportunities
- 1+ years of brand or category management experience a plus
- Digital and store marketing experience
- Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.
- Intellectual curiosity and rigorous analytical experience and a strong familiarity with the digital environment
- Self-motivated and creative problem solver
**Position Summary**
Expertise in business strategy, marketing measurement and reporting methods/tools with knowledge of retail loyalty programs. History of delivering results for Fortune 500 companies, able to work matrixed environment to get programs executed
**Education:**
High school diploma required
**About US Tech Solutions:**
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ( .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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7
Brand Marketing Manager, Digital Strategy
84601 Pine Valley, Utah
$140000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a fast-growing leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and innovative Brand Marketing Manager with a strong focus on Digital Strategy. This is a fully remote position, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, drive consumer engagement, and accelerate sales growth for our diverse portfolio of products. This includes overseeing all aspects of online advertising, social media marketing, content creation, SEO/SEM, email marketing, and influencer collaborations. The ideal candidate will possess a deep understanding of the digital landscape, consumer behavior, and the FMCG market, with a proven ability to translate insights into actionable marketing plans. You will collaborate closely with cross-functional teams, including product development, sales, and creative agencies, to ensure brand consistency and maximize campaign effectiveness across all digital channels. Responsibilities include managing the digital marketing budget, analyzing campaign performance data, identifying key trends and opportunities, and optimizing strategies for maximum ROI. This role requires exceptional leadership, strategic thinking, and excellent communication skills. You will be instrumental in shaping our brand's digital presence, building strong relationships with online communities, and driving measurable results. The ability to adapt to a rapidly evolving digital environment and a passion for consumer brands are essential. This is a fantastic opportunity for a forward-thinking marketer to make a significant impact in a remote-first environment, shaping the future of our brands online. Key Responsibilities:
- Develop and implement cutting-edge digital marketing strategies for FMCG brands.
- Manage and optimize all digital advertising campaigns (PPC, social media ads, display).
- Oversee social media presence, content strategy, and community engagement.
- Drive SEO/SEM initiatives to improve search engine rankings and organic traffic.
- Develop and execute email marketing campaigns and customer segmentation strategies.
- Collaborate with creative teams and agencies to produce engaging digital content.
- Analyze campaign performance data and provide actionable insights and recommendations.
- Manage the digital marketing budget and ensure efficient allocation of resources.
- Identify emerging digital trends and technologies to enhance brand reach and engagement.
- Stay informed about competitor digital marketing activities and industry best practices.
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8
Brand Marketing Manager - Digital Strategy
84101 Salt Lake City, Utah
$95000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and results-oriented Brand Marketing Manager to lead their digital strategy initiatives for their prominent brand in Salt Lake City, Utah, US . This role is essential for shaping and executing innovative online marketing campaigns that enhance brand awareness, drive customer engagement, and support business growth objectives. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and digital advertising. You will be responsible for developing comprehensive digital marketing plans, managing campaign execution, analyzing performance metrics, and optimizing strategies to achieve maximum ROI. This position requires strong analytical skills, creative thinking, and excellent project management capabilities. A collaborative spirit and the ability to work effectively with internal teams (e.g., sales, product, creative) and external agencies are crucial. Responsibilities include: Developing and implementing a data-driven digital marketing strategy aligned with overall brand and business goals. Managing and optimizing all digital marketing channels, including website, SEO/SEM, social media, email marketing, and paid advertising campaigns. Creating compelling and engaging content across various digital platforms. Analyzing campaign performance data, identifying key trends, and providing actionable insights for optimization. Managing the digital marketing budget and ensuring efficient allocation of resources. Collaborating with the creative team to develop visually appealing and on-brand marketing assets. Staying current with the latest digital marketing trends, tools, and best practices. Conducting market research and competitive analysis to identify new opportunities. Managing relationships with external agencies and vendors. Ensuring brand consistency and messaging across all digital touchpoints. Requirements: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 5 years of experience in digital marketing, with a strong focus on brand strategy and campaign management. Proven track record of developing and executing successful digital marketing campaigns across multiple channels. In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics platforms (e.g., Google Analytics). Experience with marketing automation tools and CRM systems. Excellent analytical and problem-solving skills, with a data-driven approach to decision-making. Strong creative thinking and content development abilities. Outstanding project management and organizational skills. Excellent written and verbal communication skills. Ability to work effectively in a hybrid work environment and collaborate with cross-functional teams. Experience in B2C marketing is a plus.
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