What Jobs are available for Brand Development in Atlanta?

Our client, a prominent player in the FMCG sector, is seeking an innovative and driven Brand Manager to lead new product development initiatives in Atlanta, Georgia, US . This hybrid role requires a strategic thinker with a passion for consumer insights and brand building. You will be responsible for identifying market opportunities, developing new product concepts, and managing the end-to-end product lifecycle from ideation to launch. This involves close collaboration with R&D, sales, marketing, and supply chain teams to ensure successful product introductions and sustained market growth.

Your key responsibilities will include conducting market research and competitive analysis, defining product positioning and messaging, developing integrated marketing plans, and managing product P&Ls. You will translate consumer needs and trends into compelling product offerings that drive brand preference and market share. The ability to analyze sales data, consumer feedback, and market trends to inform strategy and decision-making is essential. Strong project management skills and the capacity to manage multiple initiatives simultaneously are critical.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 6 years of experience in brand management or product marketing within the FMCG industry.
• Proven track record of successfully launching new products and growing established brands.
• Strong understanding of consumer insights, market research methodologies, and brand strategy development.
• Experience in developing and executing integrated marketing plans and campaigns.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

This is an exciting opportunity to shape the future of iconic brands and contribute to a dynamic company culture. The hybrid work model supports a flexible and productive work environment.

Our client is a fast-paced consumer goods company seeking an experienced and dynamic Brand Marketing Manager to lead brand strategy and execution. This role, while associated with **Atlanta, Georgia, US**, offers full remote work flexibility for candidates within the United States. You will be responsible for developing and implementing innovative marketing campaigns, driving brand awareness, and ensuring consistent brand messaging across all channels. Responsibilities:

• Develop and execute comprehensive brand marketing strategies to achieve business objectives.
• Conduct market research and competitive analysis to identify opportunities and inform strategy.
• Manage the creation and execution of integrated marketing campaigns across digital, social media, traditional advertising, and other channels.
• Oversee the development of brand messaging, positioning, and visual identity.
• Collaborate with cross-functional teams, including sales, product development, and creative, to ensure brand consistency.
• Manage the marketing budget, ensuring efficient allocation of resources and tracking ROI.
• Analyze campaign performance data and provide insights for optimization and future planning.
• Develop and manage relationships with external agencies and partners.
• Lead product launch initiatives from a marketing perspective.
• Monitor industry trends and consumer insights to adapt brand strategies accordingly.
• Develop and maintain brand guidelines and ensure their consistent application.
• Manage social media presence and community engagement.
• Create compelling marketing collateral and content.
• Present brand strategies and campaign results to senior management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. An MBA is a plus.
• Minimum of 5 years of experience in brand management or marketing, preferably within the FMCG sector.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal abilities.
• Experience managing budgets and demonstrating ROI.
• Ability to work effectively in a remote, fast-paced environment.
• Proficiency in marketing analytics tools and platforms.
• Creative thinking and a passion for building strong brands.
• Experience working with creative agencies.

This is a fantastic opportunity for a strategic and results-oriented marketer to significantly influence brand growth in the competitive FMCG landscape, all while enjoying the benefits of a fully remote role.

Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Brand Marketing Manager to lead brand strategy and execution in Atlanta, Georgia . This role is pivotal in driving brand growth, market share, and consumer engagement.

The Brand Marketing Manager will be responsible for developing and implementing comprehensive brand marketing plans, from concept to execution. This includes market research, consumer insights analysis, go-to-market strategies, and campaign management across various channels (digital, traditional, in-store). You will work closely with sales, product development, and agency partners to ensure brand consistency and maximize impact. This position requires a deep understanding of the FMCG landscape, strong analytical skills, creative thinking, and exceptional leadership abilities. The ideal candidate will be passionate about building strong brands and driving measurable business results.

Key Responsibilities:

• Develop and execute annual brand plans, including marketing objectives, strategies, and budgets.
• Conduct market research and consumer insight analysis to identify opportunities and challenges.
• Lead the development and execution of integrated marketing campaigns across all relevant channels.
• Manage brand messaging, positioning, and visual identity.
• Collaborate with product development teams on new product launches and line extensions.
• Work with sales teams to support trade marketing initiatives and in-store execution.
• Oversee agency partners (advertising, PR, digital) to ensure effective campaign delivery.
• Analyze campaign performance, ROI, and market trends, providing actionable recommendations.
• Manage the brand's P&L and budget, ensuring profitability and efficient resource allocation.
• Stay abreast of competitive landscape and industry trends.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5-7 years of progressive brand management experience within the FMCG industry.
• Proven track record of developing and launching successful marketing campaigns that drive brand growth.
• Strong understanding of consumer behavior, market dynamics, and marketing principles.
• Proficiency in digital marketing, social media, and traditional advertising channels.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing budgets and agency relationships.
• Creative and innovative mindset.

This is a fantastic opportunity to shape the future of well-known brands and drive significant impact within the fast-paced FMCG market in Atlanta, Georgia .

Our client is seeking a strategic and innovative Brand Marketing Manager to drive growth for their portfolio of Fast-Moving Consumer Goods (FMCG) in Atlanta, Georgia, US . This role is perfect for a seasoned marketer with a deep understanding of consumer behavior, brand building, and integrated marketing campaigns within the FMCG sector. You will be responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive market share, and achieve sales objectives for key brands. The ideal candidate possesses a strong analytical mindset, creative flair, and the ability to translate market insights into actionable plans. Responsibilities include conducting market research, analyzing competitive activity, identifying consumer trends, and developing innovative product positioning and messaging. You will manage the marketing budget, oversee the execution of advertising, public relations, digital marketing, and in-store promotions, and collaborate closely with cross-functional teams including sales, product development, and agency partners. This is an exciting opportunity to shape the future of prominent FMCG brands and make a tangible impact on business performance. We are looking for a leader who can inspire creativity, foster collaboration, and deliver exceptional results in a fast-paced, ever-evolving market. A proven track record of successful brand campaigns and experience in managing a brand portfolio are essential. You will be instrumental in defining the brand's narrative and ensuring its resonance with target consumers.

Key Responsibilities:

• Develop and execute annual marketing plans and strategies for assigned FMCG brands.
• Conduct market research and consumer analysis to identify growth opportunities and trends.
• Define brand positioning, messaging, and go-to-market strategies.
• Manage the marketing budget, allocating resources effectively across various channels.
• Oversee the planning and execution of integrated marketing campaigns, including digital, social media, advertising, PR, and trade marketing.
• Collaborate with sales teams to ensure alignment between marketing initiatives and sales objectives.
• Manage relationships with external agencies and partners (advertising, media, research).
• Analyze campaign performance and ROI, providing regular reports and recommendations for optimization.
• Identify and explore new product development opportunities based on market insights.
• Ensure brand consistency across all touchpoints and communication channels.

Our client, a fast-growing consumer packaged goods company, is seeking an experienced and visionary Brand Marketing Director to lead their brand strategy and execution from Atlanta, Georgia, US . This executive-level position will be responsible for defining and elevating the brand's presence in the market, driving consumer engagement, and achieving ambitious growth objectives. The ideal candidate will possess a comprehensive understanding of brand management, market analysis, product positioning, and integrated marketing communications. A Bachelor's degree in Marketing, Business, or a related field is mandatory; an MBA or advanced degree is strongly preferred. A minimum of 10 years of experience in brand marketing, with a significant portion in leadership roles within the CPG sector, is essential. Proven success in developing and launching successful marketing campaigns, managing product portfolios, and driving market share growth is required. Responsibilities include developing long-term brand strategies, overseeing the creation of compelling marketing collateral and advertising campaigns, managing the marketing budget, and collaborating closely with sales, product development, and agency partners. You will lead and mentor a team of brand managers and marketing professionals, fostering innovation and driving high performance. Exceptional leadership, strategic thinking, and strong communication and presentation skills are paramount. You will be expected to translate consumer insights into actionable brand plans and effectively communicate the brand's story to internal and external stakeholders. This is a unique opportunity to make a significant impact on a dynamic brand and shape its future success in a competitive landscape.

Our client, a leading player in the FMCG sector, is seeking an innovative and driven Brand Marketing Specialist to join their vibrant team in Atlanta, Georgia, US . This role offers an exciting opportunity to contribute to the development and execution of cutting-edge marketing strategies for a portfolio of popular consumer brands. The Brand Marketing Specialist will be responsible for market research, campaign development, content creation, and performance analysis, ensuring brand consistency and driving market share growth. The ideal candidate will possess a strong understanding of consumer behavior, digital marketing trends, and traditional advertising channels. They should be adept at translating consumer insights into compelling brand narratives and campaigns that resonate with target audiences.

Key responsibilities include:

• Developing and implementing integrated marketing plans to support brand objectives.
• Conducting market research and competitor analysis to identify opportunities and challenges.
• Creating engaging marketing content across various channels, including digital, social media, print, and in-store promotions.
• Managing the execution of marketing campaigns from concept to completion, ensuring adherence to timelines and budgets.
• Collaborating with internal teams (sales, product development) and external agencies to ensure cohesive brand messaging.
• Analyzing campaign performance and providing actionable insights for optimization.
• Monitoring brand perception and consumer feedback.
• Assisting in the development of new product launch strategies.
• Staying abreast of industry trends and best practices in FMCG marketing.

The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A minimum of 2-3 years of experience in brand management or marketing, preferably within the FMCG industry, is required. Demonstrated success in developing and executing impactful marketing campaigns is essential. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools) is a must. Excellent written and verbal communication skills, strong analytical abilities, and creative thinking are also critical. The ability to thrive in a fast-paced, results-oriented environment is key. This role will involve a blend of remote work and in-office collaboration in Atlanta, Georgia, US , allowing for both focused individual work and team synergy. A passion for consumer brands and a keen eye for detail are highly valued. Join our client in Atlanta, Georgia, US and help shape the future of their brands.

Our client is seeking a visionary and strategic Director of Brand Marketing to lead their brand initiatives in Atlanta, Georgia, US . This senior role is responsible for defining and executing the overarching brand strategy, ensuring consistent brand messaging across all touchpoints, and driving brand awareness and equity. You will shape the perception of our brand, foster customer loyalty, and develop impactful marketing campaigns that resonate with our target audience.

Key responsibilities include:

• Developing and implementing a comprehensive brand strategy that aligns with business objectives and market positioning.
• Defining and maintaining brand guidelines, ensuring consistent voice, tone, and visual identity across all platforms.
• Overseeing the creation and execution of integrated marketing campaigns, including digital, social media, content, and traditional advertising.
• Conducting market research and competitive analysis to identify brand opportunities and threats.
• Managing the brand marketing budget and allocating resources effectively to maximize ROI.
• Leading and mentoring a team of marketing professionals, fostering a collaborative and high-performance culture.
• Collaborating with cross-functional teams, including product development, sales, and communications, to ensure brand alignment.
• Measuring and reporting on brand performance metrics, including awareness, perception, and customer engagement.
• Identifying and cultivating strategic partnerships to amplify brand reach and impact.
• Staying abreast of emerging marketing trends and technologies to drive innovation in brand building.

The ideal candidate will possess an MBA or a Master's degree in Marketing, Business Administration, or a related field, with a minimum of 10 years of progressive experience in brand management and marketing strategy, preferably within the (mention a relevant industry, e.g., CPG, technology, services) sector. Proven success in developing and executing impactful brand campaigns and a deep understanding of brand positioning, storytelling, and consumer behavior are essential. Exceptional leadership, strategic thinking, and analytical skills are required. Strong communication and presentation abilities, with the capacity to influence stakeholders at all levels, are paramount. Experience managing agency relationships and cross-functional teams is a significant advantage. Join our vibrant team in Atlanta, Georgia, US and elevate our brand to new heights. The hybrid model supports both focused work and collaborative team engagement.

**Position Overview**
We are seeking a Senior Brand Marketing Manager, D2C eCommerce to lead the wholistic go-to-market strategy, brand positioning, and execution of integrated marketing campaigns for Fujifilm's Direct-to-Consumer eCommerce business. This role ensures all marketing efforts align with Fujifilm's brand values while driving growth in customer acquisition, conversion, and long-term loyalty.
**Company Overview**
At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We're looking for passionate, mission-driven people to help us continue to innovate.
With five operating divisions, there's a lot of opportunity to find your niche and make an impact. Perhaps you'll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax. Maybe you'll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division-they develop office and commercial print solutions and enable digital transformation. And if you're interested in tape, check out our Industrial Products Division-they develop data storage solutions.
We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: Description**
**Responsibilities**
**Brand Leadership & Guidelines:**
+ Own and enforce brand guidelines for the D2C channel, ensuring all content (site, email, packaging, campaigns, etc.) meets brand standards of Fujifilm and their partners.
+ Serve as MarComm lead and main liaison to corporate brand and communications teams for brand consistency and alignment.
+ Adapt corporate brand guidelines for ecommerce, developing D2C-specific tone, messaging, and creative applications.
+ Partner with creative teams and agencies to deliver assets, copy, and visuals that reflect Fujifilm's voice and positioning.
+ Conduct consumer research and user segmentation (in partnership with insights/Analytics) to inform brand positioning, messaging, and creative direction.
**Lifecycle Marketing Alignment:**
+ Collaborate with the CRM & Lifecycle Marketing Manager to ensure lifecycle campaigns align with brand standards and messaging.
+ Maintain timely, relevant, and on-brand lifecycle marketing throughout the consumer journey.
+ Manage the campaign calendar, coordinating seasonal initiatives, product launches, and promotions.
+ Translate brand and product strategy into consumer-facing messaging and creative briefs.
**Go-To-Market (GTM) & Launch Readiness:**
+ Lead GTM strategies for new product launches, promotions, and brand initiatives within the D2C channel.
+ Develop playbooks defining messaging frameworks, creative direction, and channel execution.
+ Partner with eCommerce Merchandising and Product/Content teams to ensure brand storytelling is reflected in catalog content and site merchandising.
**Cross-Functional & Vendor Collaboration**
+ Manage external creative and media agencies, including oversight of deliverables, timelines, and budget allocations.
+ Partner with Finance and Merchandising teams to align promotional strategies with marketing communications.
+ Collaborate with MarTech/CRM teams to leverage personalization, reviews, and user-generated content aligned with brand standards.
+ Support global/regional MarComm alignment and represent D2C in brand reviews.
+ Partner with Fujifilm's corporate PR/communications team to align messaging and leverage PR initiatives in support of D2C brand objectives.
**Analytics & Optimization:**
+ Define campaign KPIs (brand retention, engagement, CAC, ROAS, CLTV) and establish reporting frameworks.
+ Assess messaging and creative effectiveness through A/B testing and consumer feedback.
+ Provide insights and recommendations to refine brand positioning and MarComm strategies.
**Supervisory Responsibilities:**
+ Responsible for hiring and training 2 junior team members within the first 12 months of their role.
+ Provide clear objectives and work assignments for the team, effectively managing team deliverables.
+ Monitor and track employee performance and provide regular and timely feedback.
+ Identify training and growth opportunities to advance the individual team member.
+ Accomplish staff job results by coaching, counseling, and mentoring employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures.
+ Review and approve timesheets for contractors (as needed).
+ Recruit and onboard contractors as needed for various projects, whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.
**Required Skills/Education**
+ Bachelor's degree in Business, Marketing, or related field.
+ 8+ years of experience in brand marketing, marketing communications, or integrated marketing (CPG or eCommerce preferred).
+ Proven track record of managing brand guidelines and MarComm strategy across multiple channels.
+ Strong background in campaign development, GTM planning, and integrated communications.
+ Excellent cross-functional leadership and vendor management skills.
+ Proficiency with campaign reporting and performance metrics (CAC, ROAS, brand awareness, CLTV).
+ Exceptional written and verbal communication skills with ability to adapt messaging for diverse audiences.
+ Demonstrated ability to collaborate effectively across functions and influence senior stakeholders.
**Desired Skills**
+ MBA or advanced degree.
+ Experience launching or scaling new eCommerce channels.
+ Familiarity with CRM/lifecycle marketing platforms and how to align brand voice across automated journeys.
+ Exposure to PR/influencer strategies and collaboration with corporate communications teams.
+ Experience in consumer products, technology, or imaging categories.
+ Passion for brand storytelling and delivering exceptional customer experiences.
**Salary and Benefits**
+ $115,000 plus bonus depending on experience
+ Medical, Dental, Vision
+ Life Insurance
+ 401k
+ Paid Time Off
#LI- Remote
**EEO Information**
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
**ADA Information**
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ( ).
**Job Locations** _US-Remote_
**Posted Date** _1 week ago_ _(10/24/2025 5:10 PM)_
**_Requisition ID_** _ _
**_Category_** _Marketing_
**_Company (Portal Searching)_** _FUJIFILM North America Corporation - Imaging Division_

**About NCR Atleos**
NCR Atleos, headquartered in Atlanta, is a leader in expanding financial access. Our dedicated 20,000 employees optimize the branch, improve operational efficiency and maximize self-service availability for financial institutions and retailers across the globe. NCR Atleos was ranked #12 in Newsweek's prestigious 2025 Top 100 Global Most Loved Workplaces® list.
NCR Atleos is seeking a creative and detail-oriented social media and employer brand marketing specialist. This role involves managing both organic and paid social media operations, including planning, development and engagement across all platforms. Responsibilities include implementing social media strategies to build brand awareness, reputation, engagement, community and culture. This role will create and produce content, collaborate across various business units and use tools for social media listening, management, engagement and reporting.
Additionally, this role focuses on enhancing the employee experience by promoting the company as a desirable workplace. This involves strategizing and executing campaigns that highlight the company's culture, values and employee benefits to attract and retain top talent. The specialist will work closely with various business partners to ensure a consistent employer brand message.
This position is ideal for someone who excels in a fast-paced environment and can translate brand goals into compelling content strategies both internally and externally.
**Responsibilities:**
+ Develop strategy and execution plans in support of social media programs and tactics
+ Promote and support the organization's adoption of social media, including training and enablement programs
+ Support and enforce social media governance guidelines and policies
+ Support the ideation, creation, development, and dissemination of appropriate social media content across multiple channels in concert with our brand and marketing campaigns and objectives
+ Support the management, strategy and budget for paid social media programs/campaigns
+ Manage a comprehensive measurement and reporting function to demonstrate progress against social media strategic objectives, including by creating corporate and campaign-level dashboards
+ Act as an ambassador for social media programs across the organization.
+ Develop and execute social media strategies across multiple platforms for the NCR Atleos brand (LinkedIn, Instagram, Facebook, TikTok, X, etc.)
+ Manage social media editorial calendar which includes press release announcements, marketing campaigns, employee culture and community engagement across all channels
+ Collaborate cross-functionally with our integrated marketing and portfolio team, creative team, public relations team, HR team and telecom and technology team to ensure brand consistency and alignment
+ Stay up to date on platform trends, algorithm changes and competitor activity to inform strategy
+ Develop and lead our employer brand strategy in alignment with our company mission, values, and talent goals.
+ Partner with HR, Marketing, and Communications to create engaging content across channels including LinkedIn, Glassdoor, Instagram, careers site, internal comms, and more.
+ Own the storytelling around our culture, values, employee experiences, and DEI initiatives through blogs, videos, employee spotlights, and social campaigns.
+ Manage and optimize our presence on key employer reputation platforms (e.g., LinkedIn, Glassdoor, Comparably).
+ Analyze candidate perception data and employer brand metrics to refine strategy and measure impact.
+ Support recruitment marketing efforts and hiring campaigns through targeted messaging and audience segmentation.
+ Collaborate with cross-functional teams to activate brand ambassadors and employee-generated content.
+ Stay on top of industry trends, employer branding best practices, and competitor positioning.
Offers of employment are conditional upon passage of screening criteria applicable to the job.
**Full time employee benefits include** :
+ Medical Insurance
+ Dental Insurance
+ Life Insurance
+ Vision Insurance
+ Short/Long Term Disability
+ Paid Vacation
+ 401k
**EEO Statement**
NCR Atleos is an equal-opportunity employer. It is NCR Atleos policy to hire, train, promote, and pay associates based on their job-related qualifications, ability, and performance, without regard to race, color, creed, religion, national origin, citizenship status, sex, sexual orientation, gender identity/expression, pregnancy, marital status, age, mental or physical disability, genetic information, medical condition, military or veteran status, or any other factor protected by law.
**Statement to Third Party Agencies**
To ALL recruitment agencies: NCR Atleos only accepts resumes from agencies on the NCR Atleos preferred supplier list. Please do not forward resumes to our applicant tracking system, NCR Atleos employees, or any NCR Atleos facility. NCR Atleos is not responsible for any fees or charges associated with unsolicited resumes.