Senior Manager, Brand Management, Topo Chico

30309 Midtown Atlanta, Georgia The Coca-Cola Company

Posted 2 days ago

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Job Description

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands - ensuring that each brand connects deeply with local consumers in ways that scale globally.
Function Specific Activities:
+ Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets.
+ Develop marketing plans which support strategic initiatives to deliver annual business plans.
+ Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.
+ Assess attractive consumer opportunities that are currently untapped by The Company by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distributions, etc.).
+ Interact with customer teams to influence their business plans during annual business planning process.
+ Provide direction, leadership and coaching to cross-functional team members for project teams.
+ Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
+ Deliver brand plans presentations to sales team, customers, and agency partners
+ Manage budgets and project spending
Functional Skills:
+ Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity.
+ Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
+ Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans.
+ Agency Management: Ability to manage and inspire agency performance.
+ Delivering Relevant Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume.
+ Creative Brief Development: Knowledge of the creative brief development process.
+ Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
+ Analytical Rigor: Ability to utilize syndicated, custom and secondary research to identify opportunities / issues for the business and implications to brand plans and marketing tactics.
+ Ability to conduct **root cause analysis** incorporating category trends and competitive dynamics to inform brand strategy and identify opportunities for competitive advantage within the category.
+ Proven ability to develop and deliver persuasive **data-driven presentations** to senior management, advocating for brand and category growth opportunities and influencing resource allocation.
Requirements:
+ 3+ years of classical brand marketing experience
+ Bachelor's degree required; MBA preferred
+ Strong analytical skills, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills.
+ Results focused, with examples to prove it
+ Experience with Nielsen or IRI, BASES and other quantitative research tools
+ Passion for understanding consumer behavior
+ Ability to adjust on the fly and thrive in an ever-changing environment
What We Can Do For You
+ **Iconic & Innovative Brands:** Our portfolio represents over 250 products with some of the most popular brands in the world, and we're always innovating.
+ **Expansive & Diverse Customers:** We focus on a diversified and large range of customers each day.
+ **Critical experiences:** We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
**Skills:**
Leadership; Media Planning; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Competitor Analysis; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$130,000 - $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Associate Chair of Luxury and Brand Management

Atlanta, Georgia Savannah College of Art and Design

Posted today

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Job Description

As the Associate Chair of Luxury and Brand Management, you will play a pivotal role in leading a team of faculty and staff. Your contributions will be instrumental in creating and maintaining the department's high-quality reputation through collaboration on curriculum, assessment activity, and policy/procedure development and implementation. You will foster a positively oriented university environment, contributing significantly to the fulfillment of the university mission and department goals. You will also prepare ad hoc reports related to the department, monitor key departmental data to achieve maximum efficiency, and serve as the department's front-line ambassador for promotions.

You will oversee the department's academic scheduling in collaboration with academic services to ensure that courses are assigned to appropriate faculty members. Responsibilities will include coordinating departmental teaching resources and evaluating faculty members through classroom observations, individual meetings, and written evaluations that include recommendations to the dean/associate dean/chair. Additionally, you will teach classes as assigned by academic services and human resources and by the number of contact hours listed in the employment agreement. If needed, you may teach during the summer quarter.

In this position, you will support hiring new faculty and staff through your active participation in recruitment trips, interviews, and presentations. Your adherence to the university’s hiring policies and procedures, along with your leadership in the implementation of the SCAD Faculty and Staff Handbook, will ensure team members are constantly reviewing the curriculum for quality and currency, and that they adhere to educational outcomes, statements, assessment, and accreditation activities. You will also coordinate efforts with faculty in the collection of student work for assessment and accreditation needs to showcase program outcomes.

Among other duties, you will forge and maintain partnerships with professional and academic organizations. You will make decisions on student academic matters – such as course substitutions and exemptions, applications for independent study or internships, and waiver of prerequisites – assist in student recruitment, and review graduate applications to ensure consistency and timeliness in the review process. Your responsibilities include collaborating with the office for career and alumni success (CAS) to assist with student internships and career opportunities, coordinating the submission of student work to competitions and awards, and overseeing the departmental budget (i.e., travel requests and purchase approvals).

The successful candidate will maintain a visible onsite presence; guide the department's work; and support students, faculty, and staff. The candidate should be able to implement strategic visions through measurable actions; demonstrate a commitment to teaching, learning, and educational excellence; and provide evidence of success in creative and collaborative endeavors. The candidate should be an innovative and energetic leadership with a dedication to upholding personal and professional integrity.

Collaboration, interpersonal communication, and problem-solving skills are essential to the candidate's success in this position, along with excellent organization, attention to detail, and an exceptional work ethic. The candidate should anticipate trends to recommend strategies for implementing them into academic programs and be able to utilize good judgment when resolving faculty, staff, or student issues. The knowledge to define the department's needs on new faculty hires and the personnel judgment skills to make appropriate recommendations for hiring and reappointment is also required.

Minimum Qualifications:

  • Terminal degree or equivalent in luxury and brand management or a related field
  • A successful career as a faculty member and/or discipline professional, including a reputation for model leadership, excellence in the field, high standards, and innovation
  • Leadership and supervisory experience in academics or significant professional experience in an appropriate discipline
  • Distinguished record of scholarship, teaching, and/or professional expertise
  • Thorough understanding of curriculum development and the utilization of assessment to improve student learning and academic programs

Travel Required:

  • Less than 10%

Work Hours: As noted in the Employment Agreement.

ADA Tag: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and minimum qualifications listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions and/or meet the minimum qualifications.

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Associate Chair of Luxury and Brand Management (Atlanta)

30383 Atlanta, Georgia Savannah College of Art and Design

Posted 3 days ago

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Job Description

part time

As the Associate Chair of Luxury and Brand Management, you will play a pivotal role in leading a team of faculty and staff. Your contributions will be instrumental in creating and maintaining the department's high-quality reputation through collaboration on curriculum, assessment activity, and policy/procedure development and implementation. You will foster a positively oriented university environment, contributing significantly to the fulfillment of the university mission and department goals. You will also prepare ad hoc reports related to the department, monitor key departmental data to achieve maximum efficiency, and serve as the department's front-line ambassador for promotions.


You will oversee the department's academic scheduling in collaboration with academic services to ensure that courses are assigned to appropriate faculty members. Responsibilities will include coordinating departmental teaching resources and evaluating faculty members through classroom observations, individual meetings, and written evaluations that include recommendations to the dean/associate dean/chair. Additionally, you will teach classes as assigned by academic services and human resources and by the number of contact hours listed in the employment agreement. If needed, you may teach during the summer quarter.


In this position, you will support hiring new faculty and staff through your active participation in recruitment trips, interviews, and presentations. Your adherence to the universitys hiring policies and procedures, along with your leadership in the implementation of the SCAD Faculty and Staff Handbook, will ensure team members are constantly reviewing the curriculum for quality and currency, and that they adhere to educational outcomes, statements, assessment, and accreditation activities. You will also coordinate efforts with faculty in the collection of student work for assessment and accreditation needs to showcase program outcomes.


Among other duties, you will forge and maintain partnerships with professional and academic organizations. You will make decisions on student academic matters such as course substitutions and exemptions, applications for independent study or internships, and waiver of prerequisites assist in student recruitment, and review graduate applications to ensure consistency and timeliness in the review process. Your responsibilities include collaborating with the office for career and alumni success (CAS) to assist with student internships and career opportunities, coordinating the submission of student work to competitions and awards, and overseeing the departmental budget (i.e., travel requests and purchase approvals).


The successful candidate will maintain a visible onsite presence; guide the department's work; and support students, faculty, and staff. The candidate should be able to implement strategic visions through measurable actions; demonstrate a commitment to teaching, learning, and educational excellence; and provide evidence of success in creative and collaborative endeavors. The candidate should be an innovative and energetic leadership with a dedication to upholding personal and professional integrity.


Collaboration, interpersonal communication, and problem-solving skills are essential to the candidate's success in this position, along with excellent organization, attention to detail, and an exceptional work ethic. The candidate should anticipate trends to recommend strategies for implementing them into academic programs and be able to utilize good judgment when resolving faculty, staff, or student issues. The knowledge to define the department's needs on new faculty hires and the personnel judgment skills to make appropriate recommendations for hiring and reappointment is also required.


Minimum Qualifications:

  • Terminal degree or equivalent in luxury and brand management or a related field
  • A successful career as a faculty member and/or discipline professional, including a reputation for model leadership, excellence in the field, high standards, and innovation
  • Leadership and supervisory experience in academics or significant professional experience in an appropriate discipline
  • Distinguished record of scholarship, teaching, and/or professional expertise
  • Thorough understanding of curriculum development and the utilization of assessment to improve student learning and academic programs

Travel Required:

  • Less than 10%


Work Hours: As noted in the Employment Agreement.


ADA Tag: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and minimum qualifications listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions and/or meet the minimum qualifications.

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Lead FMCG Brand Manager - New Product Development

30303 Atlanta, Georgia $115000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is searching for an innovative and strategic Lead FMCG Brand Manager to spearhead new product development initiatives, operating entirely remotely. This role is perfect for a seasoned marketing professional with a passion for the fast-moving consumer goods sector and a proven ability to bring successful brands and products to market. You will be responsible for identifying market opportunities, defining product strategies, and overseeing the end-to-end launch process for new FMCG products. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry.

As a remote Lead Brand Manager, you will collaborate closely with cross-functional teams, including R&D, sales, operations, and creative agencies, leveraging digital collaboration tools to drive projects forward. Key responsibilities include conducting market research and analysis, developing brand positioning and messaging, and creating comprehensive marketing plans. You will manage product portfolios, track performance metrics, and identify areas for optimization and growth. The ability to develop compelling business cases, present strategic recommendations to senior leadership, and manage marketing budgets effectively is crucial. This position requires strong analytical skills, exceptional creativity, and outstanding communication and leadership capabilities. We are looking for a self-motivated and results-oriented individual who thrives in a dynamic, remote work environment and is dedicated to building iconic consumer brands. Experience with global markets or specific FMCG categories (e.g., beverages, snacks, personal care) is a significant advantage. The role demands a strategic vision combined with the practical execution skills necessary to ensure successful product launches.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Minimum of 7 years of experience in brand management or product marketing within the FMCG sector.
  • Proven track record of successfully launching new products and growing brands.
  • Deep understanding of consumer insights, market analysis, and marketing strategy development.
  • Experience with product development lifecycle management.
  • Excellent leadership, communication, and interpersonal skills.
  • Proficiency in data analysis and ability to translate insights into actionable plans.
  • Experience managing marketing budgets and cross-functional teams.
  • Strong ability to work independently and manage multiple projects in a remote setting.
  • Creative thinking and a passion for innovation in the consumer goods space.
This is an exciting opportunity to shape the future of consumer brands from a remote location.
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Brand Marketing Manager

30303 Atlanta, Georgia $90000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Marketing Manager to join their vibrant team in **Atlanta, Georgia, US**. This role is crucial for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth for key product lines. You will be responsible for market analysis, campaign development, digital marketing initiatives, and cross-functional collaboration to ensure cohesive brand messaging and successful product launches. The ideal candidate possesses a deep understanding of consumer behavior, brand positioning, and integrated marketing communications within the FMCG landscape. A proven track record of delivering successful marketing campaigns and a passion for building strong consumer brands are essential. You will work closely with sales, product development, and creative teams to bring compelling brand stories to life.

Key Responsibilities:
  • Develop and implement annual brand marketing plans aligned with company objectives and consumer insights.
  • Conduct market research and competitive analysis to identify trends, opportunities, and potential threats.
  • Manage the end-to-end execution of integrated marketing campaigns across various channels, including digital, social media, TV, print, and in-store promotions.
  • Oversee the development of all marketing materials, including advertising, packaging, website content, and social media posts.
  • Collaborate with the sales team to ensure effective go-to-market strategies and support trade marketing initiatives.
  • Manage the brand budget, tracking expenditures and ensuring ROI for marketing activities.
  • Monitor brand performance metrics, analyze campaign results, and provide insights for optimization.
  • Build and maintain strong relationships with advertising agencies, media partners, and other external vendors.
  • Lead product innovation initiatives from a marketing perspective, from concept to launch.
  • Ensure consistent brand messaging and visual identity across all touchpoints.
  • Stay abreast of emerging marketing trends and technologies within the FMCG industry.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
  • 5+ years of progressive experience in brand management, preferably within the FMCG industry.
  • Demonstrated success in developing and executing impactful marketing campaigns.
  • Strong understanding of consumer insights, market dynamics, and brand positioning.
  • Proficiency in digital marketing, social media marketing, and analytics tools.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Strong project management and organizational abilities.
  • Exceptional communication, presentation, and interpersonal skills.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.
  • Experience with budget management and ROI analysis.
This hybrid role offers an exciting opportunity to shape iconic brands within the bustling **Atlanta** market. Join a collaborative team and drive significant growth in the competitive FMCG landscape.
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Manager, Brand Marketing

30309 Midtown Atlanta, Georgia The Hertz Corporation

Posted 12 days ago

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Job Description

Are you ready to make your mark on one of America's most iconic brands? At Hertz, we're reimagining our future, and we need a Brand Manager who's equal parts strategic thinker and collaborative doer to help us get there.
This role will be crucial in shaping the insights, creative, process, and reporting that take the brand to the next level. You'll play a key role in defining how Hertz shows up in the world - helping us shape a bold, modern vision that connects with audiences in exciting new ways.
Let's Go!
Starting salary will be around 100k
**What You'll Do:**
The primary mission of the Brand Manager is to facilitate the end-to-end development & execution of Hertz brand and product campaigns:
+ Bring a strong point of view that will define our marketing strategy across all channels: TV, digital, social, OOH, print.
+ Lead your business areas like a pro, prioritize projects and create clear roadmaps to deliver great work on time and on budget.
+ Serve as day-to-day support for external agencies, ensuring that reviews are completed on time, timelines are tracking, etc.
+ Brief agencies on new projects by being able to summarize strategies, goals, KPIs and creative direction in clear and concise ways.
+ Sweat the details and champion the development of best-in-class creative that you're proud to be a part of.
+ Be the bridge between Marketing and other departments, working together to turn bold ideas into measurable wins for the Hertz brand and products.
+ Coordinate campaign content across all media, getting input from business stakeholders and synthesize into a completed plan.
+ Review and proof marketing materials for errors and ensure alignment with brand guidelines.
+ Track project goals from kickoff to final reporting and share out key learnings so we can improve with every project.
+ Amplify the impact of our creative work by ensuring it reaches the right audience at the right time, across every channel.
+ Own weekly and monthly updates that all Hertz employees excited and inspired by the work Marketing is doing.
+ Lead strategy and channel management for all Hertz social media channels, ensuring content is relevant, on trend, and keeping Hertz top of mind for travelers.
+ Develop and deliver brilliant marketing campaigns that captivate audiences, generate buzz, and move the needle on real business outcomes.
+ Identify and champion new opportunities that will have brand and business impact.
+ Help establish consistent industry and brand analytics, with a relentless focus on results to continuously improve effectiveness and ROI.
+ Stay up to date on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures.
**What We're Looking For:**
+ Undergraduate degree required in marketing, advertising, business management or relevant field. Master's degree preferred.
+ 5-10 years of marketing experience, with a proven track record in brand management and leading successful campaigns for major brands.
+ Travel Industry experience or CPG experience preferred
+ Advertising agency experience preferred.
+ Ability to collaborate with internal and external stakeholders across multiple functions and locations
+ Ability to influence
+ Flexible and adaptable; ability to work effectively in ambiguous situations
+ Excellent verbal and written communication skills. Comfort communicating across all levels within the organization.
+ Advanced Microsoft Suite product knowledge (e.g., PowerPoint, Excel).
+ Experience with Adobe Workfront, Monday or similar project management software.
+ An excellent human with a positive, collaborative, and solutions-focused mindset.
+ Strong organizer with ability to lead marketing roadmap, briefing process, and calendar management.
+ Ability to solve complex business problems collaborate across large teams.
+ Large-scale project management experience across broad topics and scope.
+ Exceptional attention to detail and strong organizational skills, ensuring seamless execution of brand initiatives, accurate tracking of deliverables, and consistent alignment with strategic goals.
+ Results driven, ability to make decisions and help solve problems
+ Ability to drive process and organizational change.
+ Ability to motivate teams and keep a positive attitude in a fast-paced environment.
+ Ability to work under minimal supervision with a goal-oriented mindset.
+ Ability to see the big picture and leverage critical thinking and decision-making skills.
+ Excellent organization, time management, delegation, and prioritization skills.
**What You'll Get:**
+ Up to 40% off any standard Hertz Rental  
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts -Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
**US EEO STATEMENT**
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
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Brand Marketing Manager, CPG

30309 Atlanta, Georgia $105000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client is seeking a dynamic and experienced Brand Marketing Manager to drive the success of their key consumer packaged goods (CPG) brands. This role, based in our Atlanta, Georgia, US office, is instrumental in developing and executing comprehensive marketing strategies that enhance brand visibility, consumer engagement, and market share. The ideal candidate possesses a deep understanding of the CPG industry, consumer behavior, and integrated marketing communications.

You will be responsible for managing all aspects of the brand lifecycle, from market research and consumer insights to product positioning, advertising, and promotional activities. This includes developing annual marketing plans, managing brand budgets, and collaborating with cross-functional teams such as sales, product development, and R&D. Your ability to translate consumer needs and market trends into compelling brand strategies and actionable marketing plans will be critical.

The Brand Marketing Manager will oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store activations. You will work closely with external agencies to develop creative assets and ensure brand consistency. Performance tracking and analysis of sales data, market share, and campaign effectiveness are essential components of this role, requiring strong analytical skills to optimize marketing investments and achieve business objectives. This is a pivotal opportunity to shape the perception and performance of recognized CPG brands.

Key Responsibilities:
  • Develop and implement annual marketing plans and strategies for assigned CPG brands.
  • Conduct market research and analyze consumer insights to identify growth opportunities.
  • Manage brand P&L, including budget allocation, forecasting, and performance tracking.
  • Oversee the development and execution of advertising, promotional, and digital marketing campaigns.
  • Collaborate with sales teams to ensure effective in-store execution and channel strategies.
  • Work with product development and R&D to support product innovation and lifecycle management.
  • Manage relationships with external agencies and vendors, ensuring high-quality deliverables.
  • Analyze brand performance metrics, including sales, market share, and ROI, and provide actionable recommendations.
  • Ensure brand consistency and messaging across all consumer touchpoints.
  • Present marketing plans and performance updates to senior management.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
  • 5+ years of experience in brand management, preferably within the CPG sector.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of consumer insights, market dynamics, and marketing principles.
  • Experience with budget management and P&L responsibilities.
  • Excellent analytical, strategic thinking, and problem-solving skills.
  • Exceptional communication, presentation, and interpersonal abilities.
  • Ability to manage multiple projects and work effectively in a team environment.
This on-site role in Atlanta, Georgia, US offers a competitive salary, comprehensive benefits, and the opportunity to make a significant impact within a leading CPG organization.
Apply Now
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Brand Marketing Analyst

30383 Atlanta, Georgia Papa John's

Posted today

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Job Summary

The Brand Marketing Analyst, Intl is responsible for helping to collect, interpret, and analyze data from various global sources to identify patterns, trends, and key insights that inform international marketing strategy. The position sits in the International marketing centralized team that services International countries in the world. This team works to influence, support and consult on key marketing pillars that could include business performance, quarterly business reviews, budget, consumer insights, product innovation, calendar planning, and creative campaigns. This role is responsible for assistance with executing the International Activity Planning and strategy development.). This role helps to drive consumer demand and market share based on a strong understanding of the consumer, insights, data, product, and market understanding. This role is responsible for helping with consumer research, insights, communications, toolkit, and playbook development. This role is responsible for supporting the project management and marketing coordination activities for workstreams related to the International Activity Plan and the International Leadership Team. This role will help build and implement the International Center of Brand Marketing Excellence.

Duties and Responsibilities (other duties as assigned)

  • Monitor performance measurements to ensure the brand is tracking against goals; recommend and implement corrective actions. Provide business & analytics support for consumer insights and ad hoc/ daily/weekly/quarterly performance assessments that contribute to brand health

  • Monitor and evaluate the performance of weekly sales performance, using key metrics and KPIs to assess effectiveness and identify areas for improvement and optimizations

  • Support the development our annual Integrated Activity Planning -This strategic plan and framework will take all functions into consideration and will require strong collaboration with our commercial franchisee partners

  • Support the scheduling, coordination, and execution of multiple marketing projects simultaneously, ensuring adherence to timelines. Support team in all efforts towards new product development and calendar planning

  • Create visually compelling presentations, dashboards and reports that effectively communicate complex data findings to non-technical stakeholders. Ensure strong and high-quality storytelling through data

  • Monitor competitor activities, market trends, and consumer behavior to identify opportunities and threats, providing actionable insights to strengthen the brand’s position

  • Help conduct comprehensive market research to understand industry trends, consumer preferences, and competitive landscapes, providing actionable insights for strategic decision-making.

•Support and oversee budget - be key conduit to International finance to ensure clarity across cross-functional teams.

•Develop models and algorithms to forecast sales performance, budgets, market trends, and consumer behavior

•Prepare comprehensive reports and presentations to communicate findings, recommendations, and insights to stakeholders at various levels within the organization.

•Collaborate with cross-functional teams including commercial, R&D, supply chain and operations during Stage Gate to align strategies and leverage data-driven insights.

  • Create best in class business case studies in local market that can leveraged across other markets

•Help design and execute A/B tests or experiments to optimize marketing strategies and initiatives for improved performance.

•Assist in planning and executing product launches, including coordinating marketing materials, promotional activities, and communication strategies.

•Execute end-to-end marketing campaigns across various channels, ensuring seamless implementation from conception to delivery.

Education, Experience & Certifications

• 2-4 years minimum marketing experience; food marketing experience preferred

• Bachelor’s degree in Business Administration, Marketing, Statistics, Economics, or related field

• Ability to travel up to 15%

• Experience in Restaurant or Retail Operations preferred, passion for company brand

• Understanding of marketing/brand/product development management principle

Functional Skills

  • Analytical Skills: effectively uses data to generate insights

  • Planning & Prioritization: highest impact, highest value

  • Financial & Business Acumen

  • Communicates Effectively and Candidly

  • Problem Solving; ability to use rigorous logic to solve problems with innovative effective solutions

  • Process Improvement: Strive to continually improve

  • Ability to work in a challenging, fast-paced environment and to adapt to new situations as they arise

  • Ability to effectively communicate, inform, and influence senior leaders

  • Ability to work cross-functionality on multiple initiatives with a successful record of advancing projects

Our Values

  • EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success.

  • DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.

  • PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first.

  • INNOVATE TO WIN – We champion and challenge for a better way in all we do.

  • HAVE FUN – We find joy, create meaningful impact and celebrate the journey together

Our Core Competencies

  • CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellence

  • RESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.

  • CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.

  • BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.

  • WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity

Papa Johns is an equal opportunity employer.

It is the policy of Papa John’s to provide equal employment opportunities for all applicants and team members without regard to race, color, religion, sex, age, marital status or civil partnership, national or ethnic origin, pregnancy or maternity, veteran status, uniformed service (as defined by 10 U.S.C. §101 (a)(5)), protected disability status, genetic information, sexual orientation, gender identity, gender reassignment, or gender expression, or any other characteristic protected by statute or law.

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Brand Marketing Coordinator

30309 Midtown Atlanta, Georgia Carter's/OshKosh

Posted 2 days ago

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**Serving the needs of all families with young children,** Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
**HOW YOU'LL MAKE AN IMPACT:**
Carter's, Inc. is seeking a Brand Marketing Coordinator who is passionate about leveraging data to inform decision making and drive growth for brands. This person will be an important member of the Carter's Exclusive Brands and Wholesale marketing team, supporting content and campaign planning across multiple brands and responsible for supporting performance reporting for marketing campaigns.
This role typically reports to the Sr. Brand Marketing Manager, is based in our Buckhead office, and is on-site 4 days a week.
50%: Brand Marketing Execution
+ Collaborate with Sales, eCommerce, Merchandising, and external agency partners to execute marketing strategies across key accounts
+ Support campaign planning, including providing insights on campaign briefs and facilitating handoffs between creative and channel partners
+ Execute the brand strategy across eCommerce consumer touchpoints, such as Brand Store, A+ Content, PDP Content, and Paid Marketing, ensuring brand consistency across all channels
+ Provide recommendations on campaign creative, content strategy, and site experience to ensure seamless communication touchpoints that align with broader brand strategies
+ Continually monitor marketing/retail trends and competitive activity
30%: Marketing Analytics and Performance Measurement
+ Complete weekly, monthly, and quarterly performance reporting to provide clear visibility into marketing campaign and program performance
+ Analyze business and marketing KPIs for monthly reporting
+ Address ad hoc analytics requests to support business needs of marketing, creative, and sales partners
20%: Project & Budget Management
+ Track and provide status updates for campaigns to ensure on-time completion of planning milestones
+ Manage invoicing for agency partners, including monthly reconciliation of media expenditures and resolving billing discrepancies
+ Work cross functionally to ensure stakeholder alignment
**WE'D LOVE TO HEAR FROM YOU IF:**
Must have:
+ Bachelor's degree in Marketing, Business, Communications, or related field
+ Analytical ability to synthesize broad spectrum of business & marketing results into actionable insights
+ Strong verbal, presentation, and written communication skills with ability to influence at all levels
+ Adaptive work style to support needs across multiple brands and accounts
+ Flexible communication style to collaborate with multiple stakeholders from varying backgrounds
+ Ability to work efficiently and accurately while working toward multiple deadlines, with differing stakeholders
+ Detail-oriented with strong organizational skills
+ Resourceful and solution oriented
Preferred skills and experience:
+ Experience in fashion/apparel is a plus
+ Strong project management experience a plus
+ Strong understanding of digital media KPIs and brand health/sentiment metrics
+ Keen awareness of cultural trends, with ability to activate on cultural/real-time insights within campaigns
**OUR TEAM MEMBERS:**
+ Lead Courageously: Have a strong sense of personal values that align with our Company values
+ Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
+ Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
+ Drive Growth: Set aggressive goals and implement plans precisely
+ Cultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes
**MAKE A CAREER AT CARTER'S:**
Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.
_Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law._
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Creative Director, Brand Marketing

30309 Midtown Atlanta, Georgia Waystar

Posted 9 days ago

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Job Description

**ABOUT THIS POSITION**
The Creative Director, Brand Marketing, will play an integral role in shaping and executing Waystar's brand vision. Reporting to the SVP, Brand Marketing, this leader will oversee the development and execution of creative strategies that enhance brand perception, amplify awareness, and elevate client and team member engagement. This person will lead a talented team of designers, providing strategic direction and fostering an environment of creativity and collaboration.
The ideal candidate will be a strategic thinker and hands-on leader, ready to guide Waystar's creative direction while diving into the details to deliver impactful results.
**WHAT YOU'LL DO**
**Brand Strategy & Leadership**
+ Shape and advance Waystar's brand strategy, ensuring alignment with business objectives and marketing goals.
+ Develop scalable creative frameworks and campaigns that elevate Waystar's presence across all markets.
+ Serve as a steward of Waystar's brand guidelines, visual identity, and tone of voice to maintain consistency across all touchpoints.
**Creative Direction & Execution**
+ Lead the conceptualization and execution of high-profile campaigns, including national media, digital advertising, social media, and investor marketing.
+ Oversee the design and production of branded assets for client, market, and team member engagement.
+ Collaborate with cross-functional teams to ensure creative deliverables align with business needs and brand standards.
**Team Leadership**
+ Build, inspire, and mentor a high-performing team of designers, fostering a culture of innovation, collaboration, and continuous growth.
+ Provide clear direction, constructive feedback, and support to ensure excellence in creative output.
**Collaboration & Cross-Functional Alignment**
+ Partners with internal teams across brand strategy, pipeline activation, client experience, and team engagement to deliver cohesive marketing solutions.
+ Act as a creative consultant to leadership and stakeholders, ensuring projects are impactful and aligned with Waystar's brand vision.
**WHAT YOU'LL NEED**
+ Bachelor's degree in graphic design, marketing, communications, or a related field.
+ 10+ years in creative leadership roles, with a proven track record in brand marketing, creative direction, and team management
+ Strong ability to balance strategic thinking with hands-on creative execution.
+ Expertise in visual storytelling, branding, and campaign development.
+ Proficiency in design software (Adobe Creative Suite) and familiarity with emerging creative technologies.
+ Exceptional leadership, project management, and communication skills
**BONUS POINTS**
+ Visionary thinker who thrives in a fast-paced environment.
+ Collaborative leader who can build relationships across teams and functions.
+ Detail-oriented with a passion for delivering exceptional creative work.
+ Active use of artificial intelligence (AI) tools and techniques to enhance performance, drive innovation, and improve decision-making across business functions.
+ Ability to leverage AI tools and platforms to streamline workflows, improve decision-making, and drive innovation.
+ Curiosity and adaptability in exploring emerging AI technologies, with a mindset for continuous learning and experimentation.
**ABOUT WAYSTAR**
Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.
Waystar's healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.
Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar ( on Twitter.
**WAYSTAR PERKS**
+ Competitive total rewards (base salary + bonus, if applicable)
+ Customizable benefits package (3 medical plans with Health Saving Account company match)
+ We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
+ Paid parental leave (including maternity + paternity leave)
+ Education assistance opportunities and free LinkedIn Learning access
+ Free mental health and family planning programs, including adoption assistance and fertility support
+ 401(K) program with company match
+ Pet insurance
+ Employee resource groups
Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
**Job Category:** Marketing
**Job Type:** Full time
**Req ID:** R2464
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