25 Brand Development jobs in Bedford

Our client is looking for a visionary Director of Digital Marketing Strategy to lead their comprehensive online marketing efforts, operating as a fully remote, senior leadership position. You will be instrumental in shaping and executing innovative digital strategies to drive brand awareness, customer acquisition, and revenue growth. This role demands a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. As a remote leader, you will collaborate closely with internal teams and external agencies, providing strategic direction and ensuring alignment with overall business objectives. Your responsibilities will include developing multi-channel digital marketing plans, managing campaign budgets, analyzing campaign performance, and identifying opportunities for optimization and expansion. You will stay ahead of emerging trends and technologies, testing and implementing new approaches to maximize ROI. A proven track record of success in developing and executing data-driven digital marketing strategies that deliver measurable results is essential. You will mentor and guide a team of marketing professionals, fostering a collaborative and high-performing remote work environment. This is an exceptional opportunity to influence the digital footprint of a growing organization and to lead impactful campaigns from anywhere. If you are a strategic thinker with a passion for digital innovation and a history of exceeding marketing goals, we want to hear from you.

_***This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote (US only)***_
This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As the Manager of Portfolio Strategy, you will provide analytic support to the managed hotels in the US, Canada, CALA and French Polynesia, as well as the Key Partner team. Reporting to the Director of Portfolio Strategy Analytics, you will provide analytical support to hotel level and above property Marketing leaders.
**HOW WE WILL SUPPORT YOU**
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
+ Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
+ Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
+ Paid parental leave for eligible Team Members, including partners and adoptive parents
+ Mental health resources including free counseling through our Employee Assistance Program
+ Paid Time Off (PTO)
+ Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
**HOW YOU WILL MAKE AN IMPACT**
Your role is important and below are some of the fundamental job duties that make your work unique.
**What your day-to-day will be like:**
+ Ensure understanding between Enterprise and hotel marketing activity, providing guidance to a portfolio of hotels to improve commercial performance.
+ Participate in onboarding hotel marketing leaders.
+ Support Director of Portfolio Strategy with the proactive creation of Commercial, AVP, regional, and Ownership engagements and presentations.
**How you will collaborate with others:**
+ Collaborate with hotel teams and the Hotel Level Marketing team to identify areas of opportunity to grow and report on digital performance for an identified portfolio of hotels.
+ Coordinating closely with internal analytics leads, delivering impactful performance storytelling.
+ Support hotel marketing leaders through training opportunities, new tools, best practices sharing, and annual marketing summit/forum.
**What projects you will take ownership of:**
+ Support critical initiatives supporting America's Marketing Objectives that deliver value to the portfolio of hotels.
+ Support in the development of annual strategic marketing plans and budget planning guidance.
+ Support in the performance measurement for hotels.
+ Lead other Ad-Hoc projects (as applicable).
**WHY YOU'LL BE A GREAT FIT**
**You have these minimum qualifications:**
+ Five (5) years of professional work experience
+ One (1) year of experience supporting a marketing function
+ Analytical expertise and proficient in data analysis
+ Experience shaping insights to tell a story
**It would be useful if you have:**
+ Experience operating in Adobe Analytics or Google Analytics
+ Experience in hospitality or at a marketing agency
**WHAT IT IS LIKE WORKING FOR HILTON**
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"),  a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $0,000- 110,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.#LI-REMOTE
**Job:** _Sales and Marketing_
**Title:** _Manager, Hotel Level Marketing - Portfolio Strategy Analytics_
**Location:** _null_
**Requisition ID:** _COR015CE_
**EOE/AA/Disabled/Veterans**

Our client is looking for an innovative and results-driven Brand Manager to lead the strategic development and execution of brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector, based in **Fort Worth, Texas, US**. This critical role will be responsible for enhancing brand visibility, driving market share, and ensuring consistent brand messaging across all platforms. The Brand Manager will conduct in-depth market research and competitive analysis to identify opportunities and threats, translating insights into actionable marketing strategies. You will oversee the development and implementation of integrated marketing campaigns, including advertising, digital marketing, public relations, and in-store promotions.

Key Responsibilities include:

• Developing and executing comprehensive brand strategies and marketing plans.
• Monitoring market trends, consumer behavior, and competitor activities to inform strategy.
• Managing the brand's budget and ensuring optimal allocation of resources for maximum ROI.
• Collaborating with cross-functional teams, including Sales, Product Development, and Operations, to ensure alignment with brand goals.
• Leading the creation of compelling marketing collateral and communication materials.
• Measuring and reporting on the performance of marketing campaigns and brand initiatives.
• Identifying and fostering new business opportunities for the brand.
• Ensuring brand consistency across all touchpoints, from packaging to digital presence.
• Managing relationships with external agencies and vendors.
• Launching new products and ensuring successful market penetration.

The ideal candidate will have a proven track record of success in brand management within the FMCG industry, demonstrating strong analytical, strategic thinking, and leadership skills. You should be adept at managing multiple projects simultaneously, with exceptional communication and presentation abilities. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with an MBA being a plus. A minimum of 5 years of relevant experience is necessary. This is an exciting opportunity to shape the future of a leading brand in **Fort Worth, Texas, US**, working within a dynamic and fast-paced environment.

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an innovative and strategic Brand Manager to oversee key product lines from their hub in Fort Worth, Texas . This role is integral to driving brand growth, market share, and consumer engagement. The ideal candidate will possess a keen understanding of consumer insights, a passion for developing compelling marketing strategies, and a proven ability to collaborate effectively across cross-functional teams. You will be responsible for shaping the future of our brands and connecting with consumers in meaningful ways.

Responsibilities:

• Develop and execute comprehensive brand strategies, including marketing plans, promotional activities, and product positioning.
• Conduct market research and consumer analysis to identify opportunities and trends.
• Manage the marketing budget and ensure efficient allocation of resources.
• Oversee the development and implementation of integrated marketing campaigns across various channels (digital, traditional, in-store).
• Collaborate with product development, sales, and supply chain teams to ensure brand alignment and successful product launches.
• Monitor brand performance, analyze key metrics (sales, market share, brand awareness), and provide actionable insights.
• Manage external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Develop and maintain strong relationships with retailers and key stakeholders.
• Identify opportunities for innovation and new product development.
• Ensure consistent brand messaging and visual identity across all touchpoints.
• Present brand plans and performance updates to senior management.
• Lead and inspire a team of marketing professionals to achieve brand objectives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• 5+ years of experience in brand management within the FMCG industry.
• Demonstrated success in developing and executing impactful marketing strategies.
• Strong understanding of consumer behavior and market dynamics.
• Experience with digital marketing and social media strategies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proven ability to manage budgets and measure ROI.
• Strong project management and organizational skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, collaborative environment.
• Experience managing cross-functional teams.
• Proficiency in market research tools and data analysis software.

Our client is seeking a highly experienced and dynamic Senior Brand Manager to lead strategic brand initiatives within the fast-moving consumer goods (FMCG) sector. This pivotal role, based in Fort Worth, Texas, US , will be instrumental in driving brand growth, enhancing market share, and ensuring consistent brand messaging across all platforms. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes.

Key Responsibilities:

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Conduct market research and consumer analysis to identify growth opportunities and potential challenges.
• Oversee the creation and implementation of integrated marketing campaigns, including digital, social media, traditional advertising, and in-store promotions.
• Manage brand budgets, ensuring efficient allocation of resources and maximum ROI.
• Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure seamless execution of brand plans.
• Monitor brand performance metrics and provide regular reports to senior management, making data-driven recommendations for optimization.
• Act as a brand guardian, ensuring all marketing activities and communications adhere to brand guidelines and standards.
• Lead and mentor junior brand team members, fostering a collaborative and high-performing environment.
• Stay abreast of industry developments, emerging trends, and competitor activities to maintain a competitive edge.
• Build and maintain strong relationships with external partners, including media outlets and advertising agencies.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of successfully launching and managing brands, demonstrating measurable growth.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing automation tools, CRM systems, and digital marketing platforms.
• Demonstrated leadership abilities and experience managing teams.
• Creative thinker with a passion for building compelling brand stories.

This hybrid role offers a competitive salary and benefits package, along with the opportunity to make a significant impact on a leading FMCG brand. If you are a strategic thinker with a passion for brand building and a drive for results, we encourage you to apply.

Our client , a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished Brand Manager to join their team in Fort Worth, Texas, US . This role operates on a hybrid model, combining the benefits of in-office collaboration with remote flexibility. You will be responsible for developing and executing comprehensive brand strategies to drive growth, market share, and profitability for assigned product lines. Your duties will include market analysis, consumer insights, product innovation, and integrated marketing communications planning.

Key responsibilities involve translating consumer understanding into actionable brand plans, managing the brand P&L, and collaborating with cross-functional teams including Sales, R&D, Supply Chain, and Agency partners. You will oversee advertising campaigns, promotions, and new product launches, ensuring alignment with overall business objectives. The ideal candidate possesses a Bachelor's degree in Business Administration, Marketing, or a related field, with a minimum of 7 years of experience in brand management within the FMCG industry. Proven success in developing and executing winning brand strategies, launching new products, and managing budgets is essential. Strong analytical skills, excellent communication and presentation abilities, and a passion for understanding consumer behavior are required. Experience in market research and a demonstrated ability to lead cross-functional teams are critical for success in this role. If you are a strategic thinker with a proven track record in brand building and a desire to make a significant impact in the consumer goods market, we encourage you to apply.

Our client is seeking an experienced Senior Brand Manager to join their fully remote marketing team. This is a unique opportunity to lead the development and execution of comprehensive brand strategies that resonate with target audiences and drive market growth. You will be responsible for shaping the brand's identity, messaging, and overall market positioning, ensuring consistency and impact across all touchpoints. Key responsibilities include conducting market research and competitive analysis to identify opportunities, developing long-term brand plans and marketing objectives, overseeing the creation of compelling marketing collateral and campaigns, and managing brand budgets effectively. You will collaborate closely with product development, sales, and creative teams to ensure alignment and successful product launches. The ideal candidate will possess a strong understanding of brand management principles, consumer behavior, and marketing best practices, with a proven track record of success in building and revitalizing brands. Excellent strategic thinking, analytical, and problem-solving skills are essential, as is the ability to translate insights into actionable marketing plans. Strong leadership and communication skills are crucial for inspiring cross-functional teams and presenting strategies to senior management in a remote setting. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is a plus. If you are a visionary marketer passionate about building iconic brands and thrive in a collaborative, remote-first environment, this role offers a significant opportunity for impact and career advancement.

**Job Description:**
**This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered**
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.
**Job Description:**
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas to help redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.
Support the development and execution of marketing strategies to position AT&T's Home Internet offerings, including Fiber and fixed wireless products, as market leaders. This role emphasizes strategy development, market trend analysis, and data-driven insights to ensure marketing efforts are impactful, customer-focused, and aligned with broader business objectives.
**Key Responsibilities**
**Strategic Marketing Development:**
+ Contribute to the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T's Home Internet portfolio (Fiber and fixed wireless).
+ Use consumer data and insights to identify opportunities for growth and support the achievement of business targets.
+ Collaborate with cross-functional teams to align marketing initiatives with broader corporate strategies, particularly around expanding AT&T's Internet footprint.
+ Monitor industry trends, customer behaviors, and competitive landscapes to provide recommendations for shaping marketing strategies.
+ Evaluate product and commercialization business cases and new opportunities for potential marketing support
+ Develop scenario planning for marketing contingencies to proactively respond to competitive and industry scenarios
**Go-to-Market Strategy:**
+ Assist in defining and articulating product positioning, messaging, and go-to-market strategies to drive adoption of AT&T's Fiber and fixed wireless Internet solutions.
+ Collaborate with stakeholders to ensure execution of marketing strategies and identify opportunities to differentiate AT&T's Internet offerings.
+ Support the development of narratives that resonate with residential customers, emphasizing reliability, speed, and secure connectivity.
**Market Research & Insights:**
+ Conduct research on industry trends, customer needs, and competitive dynamics within the Internet service provider market.
+ Use data-driven analysis to provide insights that guide product development and marketing strategies.
+ Identify opportunities for growth and customer engagement in Fiber and fixed wireless products
**Performance Measurement & Optimization:**
+ Help track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives for AT&T's Home Internet offerings.
+ Use analytics to recommend adjustments to strategies based on performance metrics to improve campaign effectiveness.
+ Support reporting on campaign performance and insights to inform future marketing decisions.
**Industry Trends & Innovation:**
+ Stay informed of emerging marketing trends, technologies, and best practices within the Internet service provider industry.
+ Contribute ideas to integrate innovative strategies into AT&T's marketing approach to maintain competitive differentiation for Fiber and fixed wireless products.
**Qualifications**
**Education:**
+ Bachelor's degree in Marketing, Communications, Business, or a related field.
**Experience:**
+ 5-7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
+ Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
+ Business case evaluation and strategic recommendations
+ Marketing scenario planning experience
+ Strong storytelling and communication skills, with the ability to translate technical concepts into customer-focused messaging.
**Job Contribution**
+ Contributes to the development and execution of strategies that align with the organization's overarching goals, specifically for AT&T's Home Internet offerings.
+ Works hands-on to support the implementation of marketing initiatives and cross-functional collaboration.
+ Typically operates in an individual contributor role or as part of a small team, without direct supervisory responsibilities.
**Supervisor:**
No
Our **Lead Product Marketing - Home Internet Strategy** earn between $143,800 - $15,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
**Joining our team comes with amazing perks and benefits:**
+ Medical/Dental/Vision coverage
+ 401(k) plan
+ Tuition reimbursement program
+ Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
+ Paid Parental Leave
+ Paid Caregiver Leave
+ Additional sick leave beyond what state and local law require may be available but is unprotected
+ Adoption Reimbursement
+ Disability Benefits (short term and long term)
+ Life and Accidental Death Insurance
+ Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
+ Employee Assistance Programs (EAP)
+ Extensive employee wellness programs
+ Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
**Weekly Hours:**
40
**Time Type:**
Regular
**Location:**
Dallas, Texas
**Salary Range:**
143,800.00 - 215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status

Our client, a dynamic and rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Brand Manager to lead brand strategy and execution for a key product portfolio in Fort Worth, Texas, US . This role is critical for driving brand growth, market share, and profitability through innovative marketing initiatives, deep consumer understanding, and effective cross-functional collaboration. The ideal candidate possesses a strong track record in brand management within the FMCG industry, a strategic mindset, and excellent leadership skills. You will be responsible for developing and implementing integrated marketing plans, managing P&L for your brands, and ensuring consistent brand messaging across all touchpoints.

Responsibilities:

• Develop and execute comprehensive brand strategies to drive market share and revenue growth.
• Lead the development of annual marketing plans, including advertising, promotions, digital marketing, and in-store activities.
• Manage the brand's P&L, including forecasting, budget management, and performance analysis.
• Conduct market research and analyze consumer insights to identify opportunities and unmet needs.
• Oversee the development of new product initiatives from concept to launch.
• Collaborate closely with cross-functional teams, including Sales, R&D, Supply Chain, and Agency partners.
• Manage external advertising and marketing agencies, providing clear direction and evaluating performance.
• Ensure brand consistency and integrity across all marketing communications and packaging.
• Monitor competitive landscape and identify strategic responses.
• Develop and execute digital marketing strategies, including social media, content marketing, and e-commerce.
• Present brand plans, performance updates, and strategic recommendations to senior leadership.
• Lead and mentor junior brand team members.
• Analyze sales data and market trends to identify performance drivers and areas for improvement.
• Manage brand positioning and messaging to resonate with target consumers.
• Contribute to the overall marketing strategy of the company.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of progressive brand management experience within the FMCG industry.
• Proven track record of developing and executing successful brand strategies that drive growth.
• Strong understanding of consumer insights, market research methodologies, and data analysis.
• Experience in managing P&L and marketing budgets effectively.
• Excellent leadership, communication, and presentation skills.
• Demonstrated ability to manage cross-functional teams and external agencies.
• Proficiency in digital marketing concepts and execution.
• Experience with new product development and launches.
• Strong analytical skills and ability to translate data into actionable insights.
• Creative and innovative thinking with a passion for consumer brands.
• Ability to thrive in a fast-paced, dynamic environment.

This is an exciting opportunity to shape the future of a leading FMCG brand.