101 Brand Development jobs in Wisconsin
Brand Marketing Manager
53208 Milwaukee, Wisconsin
ManpowerGroup
Posted 2 days ago
Job Viewed
Job Description
**Shape the Future of a Global Leader in Tech Talent & Workforce Solutions**
ManpowerGroup is seeking a dynamic **Brand Marketing Manager** to champion our **Experis** brand in North America. This role leads the development and execution of strategic marketing projects and campaigns that drive business growth, elevate brand authority, and influence how clients, candidates, and stakeholders experience Experis around the world.
You'll bring strategy to life through bold marketing plans, compelling storytelling, and seamless execution, ensuring Experis stands apart as the go-to partner for tech talent and workforce innovation.
**What You'll Do**
**Make an impact by:**
+ **Owning the Projects** - Develop and execute annual integrated marketing plans aligned to business and go-to-market priorities.
+ **Leading cross-functional collaboration** - Partner with business leaders and marketing stakeholders to deliver high-impact initiatives.
+ **Driving thought leadership** - Elevate Experis' voice in the market through digital, social, and content campaigns that engage clients and candidates.
+ **Equipping sales to win** - Deliver marketing assets, collateral, and storytelling tools that amplify our value proposition.
+ **Building brand authority** - Enforce global brand standards, manage visibility across channels, and strengthen recognition at key events.
+ **Measuring what matters** - Track KPIs, analyze results, and optimize performance to maximize ROI.
**A Day in the Life**
+ Shaping marketing strategy and refining campaigns for stronger business impact.
+ Project Managing: Oversee the development and execution of marketing campaigns, from concept creation to final delivery. This involves working with external agencies and/or internal teams.
+ Leading brainstorms with creative, content, and digital teams to bring new ideas to market.
+ Reviewing content across channels - from social to web to email - to ensure brand consistency and quality.
+ Stakeholder Communication: Updating stakeholders, such as executives or sales teams, on marketing progress and results.
+ Partnering with executives and sales teams to align initiatives and report results.
+ Managing budgets and resources to ensure every campaign delivers measurable value.
+ Looking ahead - planning the next wave of innovative, integrated campaigns.
**What You'll Bring**
+ **7 years of marketing experience** (brand, product, or integrated marketing); agency or services experience a plus.
+ **Bachelor's Degree** in marketing/business or related field strongly preferred.
+ Proven track record in **strong project management and execution** skills
+ Strong ability to **translate complex solutions into compelling messaging and campaigns** .
ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.
A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.
Reasonable accommodation during the interview process can be provided. Contact for assistance.
**Job:** _Marketing/Product_
**Organization:** _ManpowerGroup_
**Title:** _Brand Marketing Manager_
**Location:** _United States_
**Requisition ID:** _0033594_
ManpowerGroup is seeking a dynamic **Brand Marketing Manager** to champion our **Experis** brand in North America. This role leads the development and execution of strategic marketing projects and campaigns that drive business growth, elevate brand authority, and influence how clients, candidates, and stakeholders experience Experis around the world.
You'll bring strategy to life through bold marketing plans, compelling storytelling, and seamless execution, ensuring Experis stands apart as the go-to partner for tech talent and workforce innovation.
**What You'll Do**
**Make an impact by:**
+ **Owning the Projects** - Develop and execute annual integrated marketing plans aligned to business and go-to-market priorities.
+ **Leading cross-functional collaboration** - Partner with business leaders and marketing stakeholders to deliver high-impact initiatives.
+ **Driving thought leadership** - Elevate Experis' voice in the market through digital, social, and content campaigns that engage clients and candidates.
+ **Equipping sales to win** - Deliver marketing assets, collateral, and storytelling tools that amplify our value proposition.
+ **Building brand authority** - Enforce global brand standards, manage visibility across channels, and strengthen recognition at key events.
+ **Measuring what matters** - Track KPIs, analyze results, and optimize performance to maximize ROI.
**A Day in the Life**
+ Shaping marketing strategy and refining campaigns for stronger business impact.
+ Project Managing: Oversee the development and execution of marketing campaigns, from concept creation to final delivery. This involves working with external agencies and/or internal teams.
+ Leading brainstorms with creative, content, and digital teams to bring new ideas to market.
+ Reviewing content across channels - from social to web to email - to ensure brand consistency and quality.
+ Stakeholder Communication: Updating stakeholders, such as executives or sales teams, on marketing progress and results.
+ Partnering with executives and sales teams to align initiatives and report results.
+ Managing budgets and resources to ensure every campaign delivers measurable value.
+ Looking ahead - planning the next wave of innovative, integrated campaigns.
**What You'll Bring**
+ **7 years of marketing experience** (brand, product, or integrated marketing); agency or services experience a plus.
+ **Bachelor's Degree** in marketing/business or related field strongly preferred.
+ Proven track record in **strong project management and execution** skills
+ Strong ability to **translate complex solutions into compelling messaging and campaigns** .
ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.
A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.
Reasonable accommodation during the interview process can be provided. Contact for assistance.
**Job:** _Marketing/Product_
**Organization:** _ManpowerGroup_
**Title:** _Brand Marketing Manager_
**Location:** _United States_
**Requisition ID:** _0033594_
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0
Brand Marketing Manager (FMCG)
53703 Madison, Wisconsin
$90000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a strategic and results-driven Brand Marketing Manager to join their team in **Madison, Wisconsin, US**. This role is instrumental in shaping and executing marketing strategies that drive brand growth, increase market share, and build strong consumer connections. You will be responsible for overseeing all aspects of brand management, from product positioning and campaign development to market analysis and performance tracking.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing comprehensive marketing plans and strategies for assigned brands.
- Conducting market research and competitive analysis to identify opportunities and trends.
- Managing the brand's P&L, ensuring profitability and sustainable growth.
- Overseeing the development and execution of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Collaborating with product development, sales, and supply chain teams to ensure successful product launches and lifecycle management.
- Managing external agencies (advertising, PR, digital) to ensure brand consistency and campaign effectiveness.
- Monitoring brand performance, sales data, and consumer feedback, making data-driven adjustments.
- Creating compelling brand messaging and ensuring consistent brand representation across all touchpoints.
- Budget management for all marketing activities, ensuring optimal ROI.
- Identifying new product innovation opportunities and supporting their development.
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1
Brand Marketing Manager - FMCG
53701 Madison, Wisconsin
$90000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and dynamic Brand Marketing Manager to join their innovative team in Madison, Wisconsin, US . This role is instrumental in driving brand growth, market penetration, and consumer engagement for a portfolio of exciting products. The Brand Marketing Manager will be responsible for developing and executing comprehensive marketing strategies, including product positioning, pricing, promotion, and channel management. You will conduct market research and competitor analysis to identify opportunities and threats, and translate insights into actionable marketing plans. Key responsibilities include managing the marketing budget, collaborating with cross-functional teams (sales, product development, R&D), and overseeing advertising campaigns, digital marketing initiatives, and in-store promotions. The ideal candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of progressive experience in brand management within the FMCG industry. Proven success in launching new products and managing successful marketing campaigns is essential. Strong analytical skills, excellent communication and presentation abilities, and a deep understanding of consumer behavior are required. Experience with market research tools and digital marketing platforms is highly valued. Join our client and contribute to building strong, recognizable brands that resonate with consumers.
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2
Brand Marketing Manager (FMCG)
53202 Milwaukee, Wisconsin
$110000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a prominent player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Brand Marketing Manager to lead their brand initiatives in Milwaukee, Wisconsin, US . This exciting role is responsible for developing and executing comprehensive marketing strategies that drive brand growth, increase market share, and enhance consumer engagement. You will manage all aspects of brand planning, from market research and consumer insights to campaign development and execution across various channels, including digital, social media, and traditional advertising. Key responsibilities include developing product positioning, crafting compelling brand messaging, and overseeing the creation of marketing collateral and promotional materials. You will manage marketing budgets, track campaign performance, and analyze market trends to identify new opportunities. Collaboration with cross-functional teams, including sales, product development, and R&D, is crucial for success. The ideal candidate will possess a strong understanding of the FMCG market, consumer behavior, and marketing best practices. Excellent leadership, communication, and analytical skills are essential. Proven experience in brand management, campaign execution, and digital marketing within the FMCG industry is required. A passion for consumer brands and a creative mindset are vital. This is a significant opportunity to make a tangible impact on a well-regarded brand portfolio.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated marketing strategies to drive brand awareness and sales growth.
- Conduct market research and analyze consumer trends to identify new opportunities.
- Manage the entire product lifecycle from a marketing perspective.
- Develop product positioning, messaging, and go-to-market plans.
- Oversee the creation of marketing campaigns across digital, social, print, and other media channels.
- Manage marketing budgets, ensuring efficient allocation and ROI.
- Analyze campaign performance and provide regular reports with actionable insights.
- Collaborate with sales teams to develop effective sales enablement materials.
- Work closely with product development and R&D teams to align marketing efforts with product innovation.
- Monitor competitor activities and market dynamics to adapt strategies accordingly.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years of experience in brand management or marketing within the FMCG industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of market research, consumer insights, and data analysis.
- Experience with digital marketing, social media marketing, and content strategy.
- Excellent leadership, communication, and interpersonal skills.
- Proficiency in marketing analytics tools and CRM software.
- Ability to manage multiple projects and deadlines effectively.
- Creative thinking and problem-solving abilities.
- MBA is a plus.
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3
Senior Brand Marketing Manager
53703 Madison, Wisconsin
$110000 Annually
WhatJobs
Posted today
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Job Description
Our client is seeking an experienced and strategic Senior Brand Marketing Manager to lead their brand initiatives in **Madison, Wisconsin**. This hybrid role offers the opportunity to shape brand perception and drive marketing strategies through a combination of remote work flexibility and essential on-site collaboration. You will be responsible for developing and executing comprehensive brand marketing plans that enhance brand awareness, equity, and consumer engagement. Your role will involve overseeing all aspects of brand management, including advertising, public relations, digital marketing, and content creation. This position requires a deep understanding of consumer behavior, market trends, and effective brand-building techniques.
Key Responsibilities:
Key Responsibilities:
- Develop and implement integrated brand marketing strategies and plans.
- Manage the brand's positioning, messaging, and visual identity.
- Oversee advertising campaigns across various media channels, including digital, print, and broadcast.
- Develop and execute public relations strategies to enhance brand reputation.
- Manage social media presence and engagement initiatives.
- Collaborate with product development and sales teams to ensure brand alignment.
- Conduct market research and competitive analysis to identify opportunities and challenges.
- Develop and manage the brand marketing budget.
- Measure and report on the effectiveness of brand marketing initiatives.
- Lead and mentor junior marketing team members.
- Build and maintain strong relationships with external agencies and partners.
- Ensure consistent brand messaging across all touchpoints.
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4
Senior Brand Marketing Manager
53201 Milwaukee, Wisconsin
$98000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a recognized leader in consumer goods, is seeking an innovative and strategic Senior Brand Marketing Manager to drive brand growth and market presence in Milwaukee, Wisconsin, US . This role is crucial for developing and executing comprehensive marketing strategies that resonate with target audiences and strengthen brand equity. The ideal candidate will possess extensive experience in brand management, a deep understanding of consumer behavior, and a proven ability to lead successful marketing campaigns.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated brand marketing plans to achieve business objectives and increase market share.
- Conduct market research, analyze consumer trends, and identify opportunities for brand differentiation.
- Manage the brand's advertising and promotional activities across various channels, including digital, social media, print, and in-store.
- Collaborate with creative agencies and internal teams to develop compelling marketing collateral and campaigns.
- Oversee product launches, ensuring successful go-to-market strategies.
- Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Monitor brand performance metrics, analyze campaign results, and provide actionable insights.
- Build and maintain strong relationships with key stakeholders, including sales teams, product development, and external partners.
- Ensure consistent brand messaging and visual identity across all touchpoints.
- Stay abreast of competitive landscape and industry best practices in marketing.
- Lead and mentor junior marketing team members.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- 5-7 years of experience in brand management or marketing, with a focus on consumer goods.
- Proven success in developing and executing brand strategies and marketing campaigns.
- Strong understanding of market research, consumer insights, and data analysis.
- Excellent written and verbal communication skills.
- Proficiency in marketing automation platforms and CRM software.
- Demonstrated ability to manage budgets and projects effectively.
- Creative thinking and a passion for building strong brands.
- Experience with digital marketing, social media, and content marketing.
- Strong leadership and team collaboration skills.
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5
Brand Marketing Manager - Consumer Goods
53711 Madison, Wisconsin
$85000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a prominent player in the FMCG sector, is looking for a dynamic Brand Marketing Manager to drive brand strategy and growth in Madison, Wisconsin, US . This role requires a creative and analytical individual who can translate consumer insights into impactful marketing campaigns. You will be responsible for developing and executing comprehensive brand plans, including product positioning, advertising, promotions, and digital marketing initiatives. Key responsibilities involve conducting market research to understand consumer behavior and competitive landscapes, identifying new growth opportunities, and managing the brand's P&L. You will collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand messaging and execution across all touchpoints. This position demands a strong understanding of the FMCG market, exceptional project management skills, and a proven ability to manage multiple projects simultaneously. The ideal candidate will possess a passion for building strong brands, a data-driven approach to decision-making, and excellent communication and presentation skills. Experience in digital marketing, social media strategy, and analytics is crucial. You will also be responsible for monitoring campaign performance, analyzing key metrics, and optimizing strategies for maximum ROI. This is an exciting opportunity to shape the future of beloved consumer brands and contribute to significant market success within a collaborative and innovative environment.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of experience in brand management or marketing, specifically within the FMCG industry.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical skills and experience with market research and consumer insights.
- Proficiency in digital marketing, social media, and performance analytics.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing budgets and agency relationships.
- Ability to work effectively in a hybrid work environment and collaborate with cross-functional teams.
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6
Brand Marketing Manager, Consumer Health
53703 Madison, Wisconsin
$100000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a prominent player in the consumer health and wellness sector, is actively searching for an experienced Brand Marketing Manager to drive growth for their key product lines in Madison, Wisconsin, US . This role is ideal for a creative and strategic marketer with a passion for building strong consumer brands and a deep understanding of the health and wellness market. The ideal candidate will have a proven ability to develop and execute impactful marketing strategies that resonate with target audiences and drive sales. Responsibilities include developing annual brand plans, managing marketing budgets, leading product innovation initiatives, and overseeing the execution of integrated marketing campaigns across digital, traditional, and retail channels. You will be responsible for analyzing consumer insights, market trends, and competitive activity to inform brand strategy and identify opportunities for growth. Collaboration with cross-functional teams, including sales, R&D, and supply chain, is crucial for ensuring seamless product launches and effective marketing support. A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or advanced degree is a plus. A minimum of 5-7 years of brand management or marketing experience, preferably within the consumer health, OTC, or CPG industries, is essential. Demonstrated success in developing and executing marketing plans, managing P&Ls, and launching new products is a must. Excellent analytical, strategic thinking, communication, and presentation skills are critical for this role. If you are a results-oriented marketer looking to make a significant impact on brands that improve people's lives, we encourage you to apply.
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7
Brand Marketing Specialist - FMCG
53703 Madison, Wisconsin
$65000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a fast-growing and innovative Fast-Moving Consumer Goods (FMCG) company, is seeking a creative and analytical Brand Marketing Specialist to join their dynamic marketing team in **Madison, Wisconsin, US**. This role will play a key part in developing and executing brand strategies, driving consumer engagement, and increasing market share for their popular product lines. The ideal candidate will have a passion for consumer brands, a solid understanding of marketing principles within the FMCG sector, and a proven ability to translate insights into actionable marketing plans. Experience with digital marketing, social media campaigns, and market research is essential.
Key Responsibilities:
Key Responsibilities:
- Assist in the development and execution of comprehensive brand marketing plans and strategies to achieve business objectives.
- Conduct market research and competitive analysis to identify consumer trends, opportunities, and threats within the FMCG landscape.
- Develop compelling marketing collateral, including product packaging, in-store displays, digital assets, and promotional materials.
- Manage and execute social media campaigns, content creation, and community engagement across various platforms to build brand awareness and loyalty.
- Collaborate with internal teams (sales, product development, creative) and external agencies to ensure consistent brand messaging and execution.
- Analyze campaign performance data, track key marketing metrics (e.g., ROI, brand awareness, market share), and provide regular reports with actionable insights.
- Support the planning and execution of trade marketing initiatives and in-store promotions.
- Monitor brand performance and consumer feedback, making recommendations for product improvements or new marketing initiatives.
- Assist in managing marketing budgets and ensuring all activities are delivered within allocated resources.
- Stay current with industry trends, emerging technologies, and best practices in FMCG marketing.
- Contribute to new product launches, from concept development through go-to-market strategy.
- Coordinate with sales teams to ensure effective communication and execution of marketing programs at the retail level.
- Maintain brand guidelines and ensure adherence across all marketing communications.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in brand marketing, preferably within the FMCG sector.
- Proven experience in developing and executing successful marketing campaigns, including digital and social media strategies.
- Strong understanding of consumer behavior and market dynamics in the FMCG industry.
- Excellent analytical skills with the ability to interpret data and translate it into marketing actions.
- Proficiency in marketing analytics tools and social media management platforms.
- Exceptional written and verbal communication skills, with a creative flair for copywriting and content development.
- Strong project management and organizational skills, with the ability to manage multiple priorities.
- Proficiency in Microsoft Office Suite.
- Experience working with external advertising or marketing agencies is a plus.
- A passion for consumer products and a creative mindset.
- Familiarity with the **Madison, Wisconsin, US** consumer market is advantageous.
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8
VP of Marketing, Brand Strategy
53701 Madison, Wisconsin
$190000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a rapidly expanding consumer goods company, is seeking a visionary VP of Marketing to lead their brand strategy and execution. This senior leadership role, situated in **Madison, Wisconsin, US**, is crucial for shaping and amplifying the company's brand presence in the market. The ideal candidate will possess a deep understanding of market dynamics, consumer behavior, digital marketing, and traditional advertising. You will be responsible for developing and implementing comprehensive marketing plans, managing the marketing budget, leading the marketing team, and driving brand awareness, customer acquisition, and revenue growth. This position requires a strategic thinker with a proven ability to build and nurture strong brands and deliver measurable marketing results.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute integrated marketing strategies to enhance brand awareness, market share, and customer loyalty.
- Lead the creation and implementation of comprehensive brand positioning and messaging.
- Oversee all marketing channels, including digital marketing (SEO, SEM, social media, email), content marketing, public relations, and traditional advertising.
- Manage the marketing budget, ensuring optimal allocation of resources and a strong ROI.
- Lead, mentor, and develop a high-performing marketing team.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Collaborate with product development, sales, and other departments to ensure alignment on marketing initiatives.
- Develop and track key marketing performance metrics (KPIs) to measure campaign effectiveness and overall marketing impact.
- Manage agency relationships and external vendor partnerships.
- Drive innovation in marketing approaches and adopt emerging technologies.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 10 years of progressive experience in marketing, with at least 5 years in a senior leadership role.
- Proven success in developing and executing impactful brand strategies for consumer products.
- Expertise in digital marketing, content strategy, and marketing automation.
- Strong analytical skills with the ability to interpret market data and translate insights into action.
- Exceptional leadership, team management, and communication skills.
- Experience managing significant marketing budgets and demonstrating ROI.
- Creative thinking and problem-solving abilities.
- Experience with market research and consumer insights.
- Ability to work effectively in a fast-paced, collaborative environment.
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