132 Brand Development jobs in Wisconsin
Marketing Coordinator, Brand Development
53703 Madison, Wisconsin
$25 Hourly
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Posted today
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Job Description
Our client is offering a fantastic opportunity for a driven and creative Marketing Coordinator to join their team as an intern. This role is based in Madison, Wisconsin, US but is structured as a fully remote position, allowing you to gain valuable industry experience from anywhere. You will play a supporting role in the development and execution of various marketing initiatives aimed at enhancing brand awareness and driving engagement. This internship is designed for individuals eager to learn and contribute to a dynamic marketing department. You will assist in market research, competitor analysis, and the creation of marketing collateral, including social media content, blog posts, and email campaigns. Your responsibilities will extend to coordinating with internal teams and external vendors to ensure timely delivery of marketing materials and projects. You will gain hands-on experience with marketing analytics tools, helping to track campaign performance and generate reports. This position requires excellent organizational skills, a keen eye for detail, and a proactive attitude. The ability to manage multiple tasks simultaneously and a strong desire to learn are essential. This internship provides an excellent platform for aspiring marketers to build their professional portfolio, develop practical skills, and network within the industry. We are looking for enthusiastic individuals who are passionate about marketing and eager to make a meaningful contribution. Successful completion of this internship may lead to future opportunities within our client's organization.
Key Responsibilities:
Key Responsibilities:
- Assist in the development and implementation of marketing strategies and campaigns.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Support the creation of engaging content for social media, websites, and email marketing.
- Coordinate with design and content teams to produce marketing collateral.
- Help manage social media channels and community engagement.
- Track and report on marketing campaign performance using analytics tools.
- Assist in organizing and executing virtual marketing events and webinars.
- Collaborate with cross-functional teams to ensure brand consistency.
- Provide administrative support to the marketing department as needed.
- Contribute creative ideas for new marketing initiatives.
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong interest in marketing and brand development.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with social media platforms and basic marketing concepts.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a remote team.
- Eagerness to learn and take on new challenges.
- Basic understanding of graphic design principles or content creation tools is a plus.
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0
Brand Manager, New Product Development
53703 Madison, Wisconsin
$110000 Annually
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Posted 7 days ago
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Job Description
Our client, a leader in the FMCG sector, is looking for a strategic and creative Brand Manager to spearhead new product development in Madison, Wisconsin, US . This role offers a hybrid work arrangement, balancing strategic planning with essential team collaboration. The Brand Manager will be responsible for identifying market opportunities, developing innovative product concepts, and driving the successful launch of new products from ideation through to commercialization. You will conduct market research, analyze consumer insights, define product positioning, and develop comprehensive marketing strategies. Key responsibilities include leading cross-functional teams (R&D, Sales, Marketing, Operations), managing product portfolios, overseeing packaging design and content, developing go-to-market plans, and monitoring product performance post-launch. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of brand management or product marketing experience within the FMCG industry. Demonstrated success in new product development and launch management is crucial. Strong analytical skills, a deep understanding of consumer behavior, and proficiency in market research tools are required. Excellent leadership, communication, project management, and strategic thinking abilities are essential. Experience with digital marketing and e-commerce platforms is a plus. This is an exceptional opportunity to shape the future of our client's product offerings and drive significant growth in a competitive market. The successful candidate will be a forward-thinking individual with a passion for innovation and a proven ability to bring successful products to market.
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1
Brand Marketing Manager
53202 West Milwaukee, Wisconsin
$80000 Annually
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Posted 7 days ago
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Job Description
Our client is seeking a creative and strategic Brand Marketing Manager to join their growing marketing department, based remotely but ideally located within reasonable proximity to Milwaukee, Wisconsin, US for occasional team meetings. This role will be instrumental in developing and executing comprehensive brand strategies that enhance brand awareness, equity, and market positioning. You will be responsible for creating compelling brand messaging, managing brand identity across all touchpoints, and ensuring consistent brand representation in all marketing communications. The ideal candidate will have a strong understanding of consumer insights, market trends, and competitive landscapes to inform brand strategy development. You will oversee the planning and execution of integrated marketing campaigns, including digital, social media, public relations, and content marketing initiatives. Collaborating with internal teams such as creative, product development, and sales, you will ensure seamless execution and alignment of brand initiatives with business objectives. This position requires excellent project management skills, the ability to manage multiple projects simultaneously, and a keen eye for detail. You will be responsible for managing marketing budgets, tracking campaign performance, and providing insights to optimize future strategies. Experience in qualitative and quantitative market research, as well as a strong grasp of digital marketing platforms and analytics, is essential. The successful candidate will be a highly motivated self-starter, capable of working independently in a remote setting while maintaining strong communication and collaboration with colleagues. A passion for building strong brands and a proven ability to translate brand vision into tangible marketing results are crucial. This is an exciting opportunity to shape the brand narrative and drive significant growth for a forward-thinking company. Your ability to craft engaging content and manage brand partnerships will be key to success. We are looking for an individual who is passionate about storytelling and can effectively communicate a brand's unique value proposition to diverse audiences.
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2
Brand Marketing Manager
53703 Madison, Wisconsin
$110000 Annually
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Posted 7 days ago
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Job Description
Our client is looking for an accomplished and strategic Brand Marketing Manager to lead brand initiatives and drive growth for their dynamic portfolio of products in Madison, Wisconsin, US . The ideal candidate will possess a deep understanding of consumer behavior, market trends, and integrated marketing communications. You will be responsible for developing and executing brand strategies that enhance brand equity, drive consumer engagement, and achieve business objectives within the fast-paced FMCG sector.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with company goals and market opportunities.
- Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, traditional advertising, and in-store promotions.
- Manage brand messaging, positioning, and visual identity to ensure consistency and impact.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats.
- Collaborate with cross-functional teams (sales, product development, creative) to ensure seamless execution of brand initiatives.
- Manage the brand marketing budget and track campaign performance, providing insights and recommendations for optimization.
- Develop strong relationships with external agencies and partners.
- Monitor brand health and consumer perception, implementing strategies to address challenges and capitalize on strengths.
- Identify and evaluate new marketing opportunities and innovative approaches to reach target audiences.
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing environment.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- 7+ years of progressive experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market dynamics, and branding principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and measuring ROI of marketing activities.
- Proficiency in digital marketing tools and platforms.
- Demonstrated leadership abilities and experience managing teams.
- Passion for building strong, compelling brands.
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3
Brand Marketing Manager
53202 West Milwaukee, Wisconsin
$95000 Annually
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Posted 7 days ago
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Job Description
Our client, a dynamic and rapidly expanding player in the FMCG sector, based in Milwaukee, Wisconsin, US , is seeking a creative and results-oriented Brand Marketing Manager. This role will be central to developing and executing comprehensive marketing strategies that drive brand growth, enhance market share, and build strong consumer engagement for our portfolio of fast-moving consumer goods. You will be responsible for all aspects of brand management, from market research and competitive analysis to campaign development, product launches, and in-store execution. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and the FMCG landscape. Key responsibilities include: developing annual marketing plans and budgets, leading the creation of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions), collaborating with sales teams to ensure effective go-to-market strategies, managing agency relationships, analyzing campaign performance and ROI, and identifying opportunities for brand innovation and product development. The successful candidate will have a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 6 years of experience in brand management, preferably within the FMCG industry. Proven experience in developing and executing successful marketing campaigns, strong analytical skills, and excellent project management abilities are required. A passion for consumer brands, exceptional creativity, and outstanding communication and interpersonal skills are essential for success in this role. You will be joining a forward-thinking company that values innovation and offers significant opportunities for career advancement in a fast-paced environment.
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4
Brand Marketing Manager
53202 West Milwaukee, Wisconsin
$110000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client is looking for a strategic and innovative Brand Marketing Manager to spearhead brand initiatives within the Fast-Moving Consumer Goods (FMCG) sector. This critical role is based in our office in Milwaukee, Wisconsin, US , and requires a dedicated, on-site presence. You will be responsible for developing and executing comprehensive brand strategies that enhance market share, drive consumer engagement, and ensure consistent brand messaging across all platforms. Your duties will include market research, competitive analysis, identifying new opportunities for brand growth, and managing the annual marketing budget. You will collaborate with cross-functional teams, including sales, product development, and creative agencies, to bring brand campaigns to life. Success in this role means building and nurturing a strong brand identity that resonates with our target audience. We are seeking a candidate with a proven track record of success in brand management, preferably within the FMCG industry. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with an MBA being a plus. You should have extensive experience in developing marketing plans, managing advertising campaigns (digital and traditional), and utilizing market insights to inform strategy. Excellent analytical, communication, and project management skills are essential. This is a high-impact position for a results-oriented individual eager to shape the future of well-known brands. You will be the guardian of our brand's integrity and growth.
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5
Brand Marketing Manager
53719 Madison, Wisconsin
$110000 Annually
WhatJobs
Posted 7 days ago
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Job Description
Our client is seeking a strategic and innovative Brand Marketing Manager to drive brand growth and engagement within the Fast-Moving Consumer Goods (FMCG) sector. This role is based in **Madison, Wisconsin, US**, and offers a hybrid work model, blending in-office collaboration with remote flexibility. The ideal candidate will possess a deep understanding of consumer insights, marketing strategy, and multi-channel campaign execution. **Responsibilities:**
- Develop and implement comprehensive brand strategies aligned with company objectives and market trends.
- Conduct market research and analyze consumer behavior to identify growth opportunities and unmet needs.
- Oversee the development and execution of integrated marketing campaigns across digital, social, traditional media, and in-store channels.
- Manage the brand's digital presence, including website content, social media engagement, and online advertising.
- Collaborate with cross-functional teams, including sales, product development, and creative agencies, to ensure cohesive brand messaging.
- Monitor and analyze campaign performance, providing regular reports and actionable insights to optimize future initiatives.
- Manage the brand's marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Lead the development of new product launches and promotional activities.
- Stay abreast of industry developments, competitor activities, and emerging marketing technologies.
- Build and maintain strong relationships with external partners, including advertising agencies and media vendors.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5 years of progressive experience in brand management within the FMCG industry.
- Demonstrated success in developing and executing impactful marketing strategies and campaigns.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Proficiency in digital marketing tools and platforms, including SEO, SEM, social media management, and email marketing.
- Excellent communication, presentation, and interpersonal skills.
- Experience managing budgets and external agencies.
- Proven ability to lead projects and collaborate effectively with cross-functional teams.
- Strategic thinking and problem-solving capabilities.
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6
Brand Manager - Innovative FMCG Product Development
53703 Madison, Wisconsin
$110000 Annually
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Posted 7 days ago
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is searching for a strategic and dynamic Brand Manager to drive the development and launch of cutting-edge products. This role is critical for identifying market opportunities, understanding consumer needs, and translating insights into successful brand strategies and product innovations. You will be responsible for the entire product lifecycle, from concept to commercialization, working closely with cross-functional teams including R&D, marketing, sales, and supply chain. The ideal candidate has a proven track record of growing brands in competitive markets, possesses exceptional analytical skills, and a deep understanding of consumer behavior within the FMCG landscape.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies to achieve market share and profitability goals.
- Conduct market research, consumer insights analysis, and competitive landscape assessments to identify growth opportunities.
- Lead new product development initiatives, from concept generation and market testing to launch execution.
- Manage the brand's P&L, including budget setting, forecasting, and performance tracking.
- Collaborate with marketing teams to develop and implement integrated marketing communications plans (advertising, promotions, digital, social media).
- Work with sales teams to ensure effective in-market execution and distribution strategies.
- Oversee packaging design, product positioning, and pricing strategies.
- Monitor brand performance and key KPIs, providing regular reports and actionable recommendations.
- Build and maintain strong relationships with external agencies and partners.
- Drive innovation pipeline and identify opportunities for brand extensions and diversification.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in brand management or product marketing within the FMCG industry.
- Demonstrated success in launching new products and growing established brands.
- Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
- Excellent understanding of marketing principles, consumer behavior, and market dynamics.
- Proven leadership and cross-functional collaboration skills.
- Exceptional communication, presentation, and project management abilities.
- Proficiency in market research tools and data analysis software.
- Experience with digital marketing and e-commerce platforms is a plus.
- A passion for consumer brands and a drive for innovation.
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7
Brand Marketing Manager - FMCG
53703 Madison, Wisconsin
$105000 Annually
WhatJobs
Posted 2 days ago
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Job Description
Our client is seeking a creative and strategic Brand Marketing Manager to join their dynamic team in Madison, Wisconsin, US . This role is crucial for developing and executing impactful marketing strategies to enhance brand visibility, drive consumer engagement, and achieve sales objectives within the Fast-Moving Consumer Goods (FMCG) sector. The ideal candidate will possess a deep understanding of brand management, consumer behavior, and the FMCG market landscape. Responsibilities include developing comprehensive brand plans, managing marketing campaigns across various channels (digital, social media, traditional advertising), and analyzing market trends and competitor activities. You will work closely with product development, sales, and agency partners to ensure cohesive brand messaging and execution. Key duties include managing marketing budgets, measuring campaign performance, and identifying opportunities for brand growth and innovation. We are looking for an individual with exceptional creativity, strong analytical skills, and a proven ability to build and grow successful brands. This hybrid role offers a balance of in-office collaboration and remote flexibility. Excellent communication, presentation, and project management skills are essential. Experience with market research, P&L management, and new product launches is highly desirable. The successful candidate will be passionate about consumer brands and possess a keen eye for market opportunities.
Location: Madison, Wisconsin, US (Hybrid)
Location: Madison, Wisconsin, US (Hybrid)
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8
Senior Brand Marketing Manager
53202 Milwaukee, Wisconsin
$115000 Annually
WhatJobs
Posted 5 days ago
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Job Description
Our client is a dynamic and innovative consumer goods company seeking a highly strategic Senior Brand Marketing Manager to lead the development and execution of compelling brand strategies. This fully remote role is an exciting opportunity to shape the future of our brands, drive market growth, and connect with consumers on a deeper level. The ideal candidate will possess a deep understanding of brand management principles, consumer insights, and integrated marketing communications. You will be responsible for overseeing all aspects of brand planning, campaign development, product launches, and performance analysis. This position demands creativity, strong analytical skills, and the ability to lead and inspire a remote team, fostering a collaborative and results-driven environment.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies and marketing plans aligned with business objectives.
- Conduct in-depth consumer research and market analysis to identify key trends, insights, and opportunities.
- Oversee the development and execution of integrated marketing campaigns across various channels, including digital, social media, advertising, PR, and in-store promotions.
- Manage the brand's positioning, messaging, and visual identity to ensure consistency and impact.
- Lead product innovation and launch initiatives, working closely with R&D, sales, and supply chain teams.
- Analyze brand performance metrics, campaign effectiveness, and market share, providing actionable insights and recommendations.
- Manage the brand marketing budget effectively, ensuring optimal allocation of resources and ROI.
- Collaborate with internal teams and external agencies to ensure successful campaign execution.
- Stay abreast of the latest marketing trends, consumer behaviors, and competitive landscape.
- Foster a strong brand culture within the organization.
- Mentor and guide junior marketing team members in a remote setting.
- Develop compelling creative briefs for advertising and promotional materials.
- This role is based in Milwaukee, Wisconsin, US and is a fully remote opportunity, requiring excellent communication and virtual collaboration skills.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA strongly preferred.
- 7+ years of experience in brand management or integrated marketing, preferably within the consumer goods industry.
- Proven track record of developing and launching successful brands and marketing campaigns.
- Deep understanding of consumer insights, market research methodologies, and strategic brand planning.
- Expertise in digital marketing, social media, content marketing, and performance analytics.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Excellent communication, presentation, and interpersonal skills.
- Demonstrated ability to lead and inspire teams in a remote environment.
- Creative thinking and a passion for innovation in brand building.
- Experience managing budgets and external agency relationships.
- Proficiency with marketing analytics tools and reporting.
Apply Now
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