42 Brand Management jobs in Atlanta
Senior Manager, Brand Management, Topo Chico
Posted 2 days ago
Job Viewed
Job Description
Function Specific Activities:
+ Write short and/or long-term business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets.
+ Develop marketing plans which support strategic initiatives to deliver annual business plans.
+ Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.
+ Assess attractive consumer opportunities that are currently untapped by The Company by leveraging consumer research and in market performance to identify new volume and profit growth areas (e.g., new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distributions, etc.).
+ Interact with customer teams to influence their business plans during annual business planning process.
+ Provide direction, leadership and coaching to cross-functional team members for project teams.
+ Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).
+ Deliver brand plans presentations to sales team, customers, and agency partners
+ Manage budgets and project spending
Functional Skills:
+ Brand Equity: Knowledge of procedures used to drive increases in volume and brand equity.
+ Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans.
+ Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans.
+ Agency Management: Ability to manage and inspire agency performance.
+ Delivering Relevant Consumer Strategies: Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term, profitable volume.
+ Creative Brief Development: Knowledge of the creative brief development process.
+ Creative Concept Evaluation: Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
+ Analytical Rigor: Ability to utilize syndicated, custom and secondary research to identify opportunities / issues for the business and implications to brand plans and marketing tactics.
+ Ability to conduct **root cause analysis** incorporating category trends and competitive dynamics to inform brand strategy and identify opportunities for competitive advantage within the category.
+ Proven ability to develop and deliver persuasive **data-driven presentations** to senior management, advocating for brand and category growth opportunities and influencing resource allocation.
Requirements:
+ 3+ years of classical brand marketing experience
+ Bachelor's degree required; MBA preferred
+ Strong analytical skills, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills.
+ Results focused, with examples to prove it
+ Experience with Nielsen or IRI, BASES and other quantitative research tools
+ Passion for understanding consumer behavior
+ Ability to adjust on the fly and thrive in an ever-changing environment
What We Can Do For You
+ **Iconic & Innovative Brands:** Our portfolio represents over 250 products with some of the most popular brands in the world, and we're always innovating.
+ **Expansive & Diverse Customers:** We focus on a diversified and large range of customers each day.
+ **Critical experiences:** We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
**Skills:**
Leadership; Media Planning; Creative Process; Marketing Goals; Consumer Segmentation; Digital Media Strategy; Competitor Analysis; Quantitative Research; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$130,000 - $147,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
Associate Chair of Luxury and Brand Management
Posted today
Job Viewed
Job Description
As the Associate Chair of Luxury and Brand Management, you will play a pivotal role in leading a team of faculty and staff. Your contributions will be instrumental in creating and maintaining the department's high-quality reputation through collaboration on curriculum, assessment activity, and policy/procedure development and implementation. You will foster a positively oriented university environment, contributing significantly to the fulfillment of the university mission and department goals. You will also prepare ad hoc reports related to the department, monitor key departmental data to achieve maximum efficiency, and serve as the department's front-line ambassador for promotions.
You will oversee the department's academic scheduling in collaboration with academic services to ensure that courses are assigned to appropriate faculty members. Responsibilities will include coordinating departmental teaching resources and evaluating faculty members through classroom observations, individual meetings, and written evaluations that include recommendations to the dean/associate dean/chair. Additionally, you will teach classes as assigned by academic services and human resources and by the number of contact hours listed in the employment agreement. If needed, you may teach during the summer quarter.
In this position, you will support hiring new faculty and staff through your active participation in recruitment trips, interviews, and presentations. Your adherence to the university’s hiring policies and procedures, along with your leadership in the implementation of the SCAD Faculty and Staff Handbook, will ensure team members are constantly reviewing the curriculum for quality and currency, and that they adhere to educational outcomes, statements, assessment, and accreditation activities. You will also coordinate efforts with faculty in the collection of student work for assessment and accreditation needs to showcase program outcomes.
Among other duties, you will forge and maintain partnerships with professional and academic organizations. You will make decisions on student academic matters – such as course substitutions and exemptions, applications for independent study or internships, and waiver of prerequisites – assist in student recruitment, and review graduate applications to ensure consistency and timeliness in the review process. Your responsibilities include collaborating with the office for career and alumni success (CAS) to assist with student internships and career opportunities, coordinating the submission of student work to competitions and awards, and overseeing the departmental budget (i.e., travel requests and purchase approvals).
The successful candidate will maintain a visible onsite presence; guide the department's work; and support students, faculty, and staff. The candidate should be able to implement strategic visions through measurable actions; demonstrate a commitment to teaching, learning, and educational excellence; and provide evidence of success in creative and collaborative endeavors. The candidate should be an innovative and energetic leadership with a dedication to upholding personal and professional integrity.
Collaboration, interpersonal communication, and problem-solving skills are essential to the candidate's success in this position, along with excellent organization, attention to detail, and an exceptional work ethic. The candidate should anticipate trends to recommend strategies for implementing them into academic programs and be able to utilize good judgment when resolving faculty, staff, or student issues. The knowledge to define the department's needs on new faculty hires and the personnel judgment skills to make appropriate recommendations for hiring and reappointment is also required.
Minimum Qualifications:
- Terminal degree or equivalent in luxury and brand management or a related field
- A successful career as a faculty member and/or discipline professional, including a reputation for model leadership, excellence in the field, high standards, and innovation
- Leadership and supervisory experience in academics or significant professional experience in an appropriate discipline
- Distinguished record of scholarship, teaching, and/or professional expertise
- Thorough understanding of curriculum development and the utilization of assessment to improve student learning and academic programs
Travel Required:
- Less than 10%
Work Hours: As noted in the Employment Agreement.
ADA Tag: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and minimum qualifications listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions and/or meet the minimum qualifications.
Associate Chair of Luxury and Brand Management (Atlanta)
Posted 3 days ago
Job Viewed
Job Description
As the Associate Chair of Luxury and Brand Management, you will play a pivotal role in leading a team of faculty and staff. Your contributions will be instrumental in creating and maintaining the department's high-quality reputation through collaboration on curriculum, assessment activity, and policy/procedure development and implementation. You will foster a positively oriented university environment, contributing significantly to the fulfillment of the university mission and department goals. You will also prepare ad hoc reports related to the department, monitor key departmental data to achieve maximum efficiency, and serve as the department's front-line ambassador for promotions.
You will oversee the department's academic scheduling in collaboration with academic services to ensure that courses are assigned to appropriate faculty members. Responsibilities will include coordinating departmental teaching resources and evaluating faculty members through classroom observations, individual meetings, and written evaluations that include recommendations to the dean/associate dean/chair. Additionally, you will teach classes as assigned by academic services and human resources and by the number of contact hours listed in the employment agreement. If needed, you may teach during the summer quarter.
In this position, you will support hiring new faculty and staff through your active participation in recruitment trips, interviews, and presentations. Your adherence to the universitys hiring policies and procedures, along with your leadership in the implementation of the SCAD Faculty and Staff Handbook, will ensure team members are constantly reviewing the curriculum for quality and currency, and that they adhere to educational outcomes, statements, assessment, and accreditation activities. You will also coordinate efforts with faculty in the collection of student work for assessment and accreditation needs to showcase program outcomes.
Among other duties, you will forge and maintain partnerships with professional and academic organizations. You will make decisions on student academic matters such as course substitutions and exemptions, applications for independent study or internships, and waiver of prerequisites assist in student recruitment, and review graduate applications to ensure consistency and timeliness in the review process. Your responsibilities include collaborating with the office for career and alumni success (CAS) to assist with student internships and career opportunities, coordinating the submission of student work to competitions and awards, and overseeing the departmental budget (i.e., travel requests and purchase approvals).
The successful candidate will maintain a visible onsite presence; guide the department's work; and support students, faculty, and staff. The candidate should be able to implement strategic visions through measurable actions; demonstrate a commitment to teaching, learning, and educational excellence; and provide evidence of success in creative and collaborative endeavors. The candidate should be an innovative and energetic leadership with a dedication to upholding personal and professional integrity.
Collaboration, interpersonal communication, and problem-solving skills are essential to the candidate's success in this position, along with excellent organization, attention to detail, and an exceptional work ethic. The candidate should anticipate trends to recommend strategies for implementing them into academic programs and be able to utilize good judgment when resolving faculty, staff, or student issues. The knowledge to define the department's needs on new faculty hires and the personnel judgment skills to make appropriate recommendations for hiring and reappointment is also required.
Minimum Qualifications:
- Terminal degree or equivalent in luxury and brand management or a related field
- A successful career as a faculty member and/or discipline professional, including a reputation for model leadership, excellence in the field, high standards, and innovation
- Leadership and supervisory experience in academics or significant professional experience in an appropriate discipline
- Distinguished record of scholarship, teaching, and/or professional expertise
- Thorough understanding of curriculum development and the utilization of assessment to improve student learning and academic programs
Travel Required:
- Less than 10%
Work Hours: As noted in the Employment Agreement.
ADA Tag: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements and minimum qualifications listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions and/or meet the minimum qualifications.
Product Marketing Director
Posted 2 days ago
Job Viewed
Job Description
This is an end-to-end product marketing role that requires strategic thinking, cross-group collaboration and a passion for great storytelling. Together with stakeholders across Azure marketing, engineering, sales, and partner teams, you will build a high-impact strategy to market and grow the business. Using deep understanding of customer needs, market and user trends, and the competitive landscape, you will work with engineering to influence product strategy and translate the product offerings into clear and differentiated messaging that can be used to create high impact content for customers, field and partners. You will work closely with sales and partner teams to ensure a strong Go to market (GTM) strategy, including programs, offers and campaigns.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
**Responsibilities**
+ Build a world-class marketing plan with strategies to grow the SAP business on the Microsoft Cloud.
+ Lead the end-to-end strategy for winning vs. key vendors, analyzing all elements including marketing, Go to Market (GTM), sales, partner and product teams.
+ Develop key business insights and metrics related to strategy, communicating effectively in executive leadership forums.
+ Develop a deep understanding of customer needs, market and user trends, and competitive landscape.
+ Partner with product teams to infuse your insights from customer, market and sales trends to ensure a long-term vision and strategy for a broad set of products and/or solutions that give us a competitive edge.
+ Be a world-class storyteller and develop a strong value proposition, use cases and scenarios that demonstrate Microsoft thought leadership and technological edge - and create compelling content where these shine through.
+ Deliver our story directly, and via senior spokespeople to engage customers and influentials.
+ Lead and coach others to compile and evaluate market intelligence to identify opportunities and define strategies for customer acquisition, adoption, and renewal of a product and/or solution.
+ Work with sales and partners teams to develop a powerful end-to-end GTM strategy, including programs, offers, and campaigns for field and partners.
+ Embody our culture ( and values ( .
**Qualifications**
**Required/Minimum Qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business
+ OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
+ OR equivalent experience.
+ 6+ years experience identifying and driving growth opportunities with senior level partners across product and sales teams.
**Additional/Preferred Qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years marketing or sales experience
+ OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business
+ OR equivalent experience.
Product Marketing IC5 - The typical base pay range for this role across the U.S. is USD $130,900 - $51,900 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 165,600 - 272,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until September 28th, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .
Product Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
As a Product Marketing Manager, you will define and execute marketing strategies that highlight the transformative impact of these tools, ensuring they meet market demands and exceed customer expectations. In this role, you will leverage your expertise to transform how teams across the world work together using AI, driving both inbound and outbound marketing efforts. You will collaborate with cross-functional teams to create compelling narratives that showcase the unique capabilities of Copilot Memory. This role is flexible in that you can work up to 50% from home.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day. Join us in making a significant impact on the way people collaborate and create and be part of a team that is dedicated to pushing the boundaries of productivity.
**Responsibilities**
+ Develop and execute comprehensive marketing strategies for Copilot Memory emphasizing AI-enabled collaboration and productivity.
+ Collaborate with product management, engineering, and sales teams to align marketing initiatives with product development and business goals.
+ Conduct market research and competitive analysis to identify trends, opportunities, and customer needs.
+ Create compelling product messaging, positioning, and go-to-market plans that resonate with target audiences.
+ Drive demand generation and adoption through various channels, including digital marketing, events, and partnerships.
+ Develop and deliver impactful sales enablement materials, including presentations, case studies, and training sessions.
+ Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed.
+ Act as a thought leader and spokesperson for Copilot Memory, representing the products at industry events, webinars, and customer meetings.
+ Embody our culture ( andvalues ( .
**Qualifications**
**Required/Minimum Qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
+ OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
+ OR equivalent experience.
+ 2 + years experience in product marketing experience in the technology industry
+ 2+ years experience creating and executing successful marketing strategies and plans for complex and innovative products with internal Product Teams and external audiences.
**Additional/Preferred** **Q** **ualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
+ OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business
+ OR equivalent experience.
Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $85,100 - $69,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 112,000 - 185,300 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until September September 22, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .
Senior Specialist, Product Marketing
Posted 5 days ago
Job Viewed
Job Description
Objectives (Value Propositions)
- Support product marketing initiatives to position 4flow software products effectively in the market.
- Contribute to identifying new market opportunities through research and analysis.
- Act as a key interface between the product management team, software sales team, and 4flow's corporate marketing.
- Assist in refining go-to-market (GTM) strategies using analytics and market insight
- Support the creation and maintenance of key strategic GTM elements, such as ICPs, personas, positioning, value proposition, messaging and messaging framework.
- Coordinate sales & marketing initiatives to support defined product strategies and track their success.
- Monitor industry trends and marketing best practices to improve execution.
- Gather and organize customer feedback to enhance product-market fit.
- Assist in planning and executing multi-channel marketing campaigns to drive awareness, demand, and adoption of 4flow software products.
- Develop or support the marketing collateral, including sales presentations, product videos, website content, and case studies.
- Collaborate with internal stakeholders to ensure alignment on marketing initiatives.
- University degree in a relevant field.
- 4+ years of experience in product marketing, marketing, or a related field in the B2B software industry; logistics or supply chain experience is a plus.
- Strong analytical skills with the ability to interpret data and provide insights.
- Proficiency in marketing tools and platforms, such as CRM (HubSpot preferred) software, marketing automation, and analytics tools.
- Ability to manage multiple projects and prioritize effectively.
- Understanding of marketing principles, market research, and customer behavior.
- Creative thinker with a proactive approach to problem-solving.
- Strong communication and collaboration skills.
- Enthusiastic about learning and improving internal processes.
- Organized and detail-oriented with a can-do attitude.
- Passionate about supporting the success of 4flow's software products in the market.
- Independent in managing their own work.
What we offer
Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.
Ready for 4flow? Then please apply online.
Sr. Product Marketing Manager
Posted 2 days ago
Job Viewed
Job Description
EDB provides a data and AI platform that enables organizations to harness the full power of Postgres for transactional, analytical, and AI workloads across any cloud, anywhere. EDB empowers enterprises to control risk, manage costs and scale efficiently for a data and AI led world. Serving more than 1,500 customers globally and as the leading contributor to the vibrant and fast-growing PostgreSQL community, EDB supports major government organizations, financial services, media and information technology companies. EDB's data-driven solutions enable customers to modernize legacy systems and break data silos while leveraging enterprise-grade open source technologies. EDB delivers the confidence of up to 99.999% high availability with mission critical capabilities built in such as security, compliance controls, and observability. For more information, visit Note: This position is 100% remote for candidates based in the US***
We are seeking an experienced Senior Product Marketing Manager to join our Product organization and lead the go-to-market strategy, including positioning, messaging, adoption programs, and product launches, for one of EDB Postgres AI's core database capabilities. This pivotal role sits at the intersection of product, marketing, and sales, and as a key member of the team, you will shape the strategy of how our data and AI platform is perceived in the database market and adopted by enterprise customers. The ideal candidate is a strategic thinker who is passionate about helping customers do more with their data and can turn complex technical concepts into clear, compelling narratives and go-to-market programs.
**Your impact will be:**
+ **GTM Strategy and Execution:** Develop and execute scalable programs to drive awareness, consideration, adoption of EDB Postgres AI. Own end-to-end GTM strategies, including product positioning, messaging, and enablement.
+ **Positioning and Messaging:** Be the expert on target personas and their journeys, including how they adopt products and the value they derive from them. Craft compelling messaging that highlights key differentiators and value propositions tailored to different personas, including technical audiences and business decision markers.
+ **Product Launches:** Partner with product management, marketing, and other cross-functional teams to plan and execute high-impact launches. Ensure internal readiness and drive external awareness.
+ **Sales Enablement:** Empower field teams to engage effectively with prospects and customers with consistent messaging across all touchpoints.
**What you will bring:**
+ 6+ years of experience in product marketing or a related role in an enterprise technology organization, preferably with a focus on database, analytics, and AI products.
+ Proven track record of developing and executing product marketing strategies with measurable business impact.
+ Strategic thinker with strong analytical and problem-solving skills.
+ Curiosity about the "how" of technology to tell compelling stories about the "why".
+ Prior experience marketing to a mix of technical and business audiences.
**What will set you apart:**
+ Experience in the database, analytics, and/or AI sectors.
+ Understanding of PostgreSQL
+ Track record at high growth companies, and building new programs from zero to one.
+ Comfort working in a cross-functional role with global stakeholders.
EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness. We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2025! Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.
We know it takes a unique mix of people and skills to help us in our mission to supercharge Postgres, and we understand that not everyone will check every box. We'd love to hear from you and we want you to apply!
EDB is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. EDB was built on a commitment to trust and respect each other and to embrace an array of people and ideas. These values remain at the center of our culture and are key to our company's integrity.
EDB does not seek or accept unsolicited resumes or CVs from recruitment agencies. EDB and its affiliates are not responsible for, and will not pay, any fees, commissions, or any other similar payment related to unsolicited resumes or CVs except as required in a written signed agreement between EDB and the recruitment agency or party requesting payment of a fee.
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Product Marketing Manager, Offers
Posted 9 days ago
Job Viewed
Job Description
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
**Responsibilities**
+ Define and iterate on complete offers aligned with solution play priorities for Enterprise & Small and Medium Enterprise Customers working closely with business planning, Azure Accelerate leads, pricing leads and Microsoft Customer and Partner Solutions (MCAPs).
+ Partner with MCAPs to create field and partner readiness materials and assets, landing, activation and feedback.
+ Understand competitor landscape of offers and our relative ability to help customers achieve their outcomes, use these insights to make recommendations.
+ Anticipate customer needs and offer implications based on market insights and evolving business priorities Collaborate with pricing leads and business plan to integrate new pricing offers into the overall offer strategy and activation
+ Embody our culture and values .
**Qualifications**
**Required/minimum qualifications**
+ Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
+ 5+ years experience in Product Marketing, Business Planning OR developing tailored proposals and pricing strategies for customers.
**Additional or preferred qualifications**
+ Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
Product Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $03,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 137,600 - 222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until September 15, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .
Director, Product Marketing, Mailchimp
Posted 12 days ago
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Job Description
**Position Title:** Director, Product Marketing, Mailchimp
**Reports to:** Vice President, Product Marketing
**Organization:** GBSB Global Business Solutions Group
**Location:** Mountain View, CA; San Diego, CA; or Atlanta, GA
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands - Turbo Tax, Credit Karma, QuickBooks, and Mailchimp - Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.
**Overview**
Reporting to the VP, Product Marketing, this executive will be responsible for Intuit's Mailchimp segment, and is accountable for key declared growth initiatives for FY26, including:
+ Scaled Acquisition
+ Mobile Messaging
+ Transactional Email/Messaging
This executive will be responsible for identification of the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while ensuring we have a durable approach to growth.
We are looking for a passionate candidate to lead this high growth business within our Small and Mid-Sized organization: someone who is comfortable working within the business and across disciplines and teams, and able to flex between the big picture and sweating the details. We're looking for someone who is smart, humble, curious, a great people leader and of course, completely customer-obsessed.
**What you'll bring**
**Qualifications and Attributes:**
+ Deep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies
+ Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business
+ Expertise in digital marketing solutions related to marketing automation and email marketing platforms
+ Domain expertise in SaaS, fintech, financial services preferred
+ Demonstrated track record of driving transformation with winning outcomes
+ Experience leading people managers (minimum 2nd line management experience)
+ Demonstrable comfort and agility with leveraging data to create winning outcomes
+ Proven success in partnering, influencing, and collaborating internally and externally
+ Proven ability to hire and grow world-class marketing professionals
**How you will lead**
**Responsibilities**
+ Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp
+ Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy
+ Develop the segmentation and positioning strategy, and enable GTM readiness
+ Identify and unlock new opportunities for growth: customer segments, product experiences, and business models
+ Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization
+ Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth
+ Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences
+ Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future
+ Serve on the US Marketing extended leadership team
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
Senior Product Marketing Manager
Posted 12 days ago
Job Viewed
Job Description
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.
Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We're looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.
If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.
**In this role you will be responsible for.**
+ **Product Positioning:** Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.
+ **Go-to-Market Strategy:** Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance
+ **Market Research:** Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
+ **Content Strategy:** Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.
+ **Sales Enablement:** Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.
+ **Customer Insights:** Gather and analyze customer feedback and data to continually refine product features and messaging.
+ **Competitive Analysis:** Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
+ **Performance Measurement:** Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.
+ **Cross-Functional Collaboration:** Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.
**You've got what it takes if you've got.**
+ Bachelor's degree in marketing, business, or a related field (MBA is a plus).
+ 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
+ Proven experience developing and executing go-to-market strategies for new products and features.
+ Strong background in creating compelling product positioning, messaging, and content across multiple channels.
+ Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
+ Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
+ Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
+ Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.
+ Strong project management skills, with the ability to manage multiple projects simultaneously.
+ Collaborative and able to work effectively with cross-functional teams.
+ Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
+ If you've got a background in learning, talent, or HCM software space, that's a huge plus!
**Extra dose of awesome.**
+ Desire to explore, create and test, with a passion for teaching others to do the same
+ Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
+ Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
+ Always looking to streamline workflows and create efficiencies
+ Able to work independently, but also excited to collaborate
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at