84 Brand Management jobs in Atlanta

Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools. Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The companys broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.

Skills:

At TRACTIAN, you'll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, youll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech.

Marketing at TRACTIAN

TRACTIANs Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journeyfrom initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIANs technical expertise and transformative solutions.

What You'll Do

As a Product Marketing Manager at TRACTIAN, you will connect Product, Sales, and Marketing to ensure Tractian solutions are positioned for maximum adoption and revenue growth. You will craft compelling narratives, equip sales teams with impactful materials, and ensure customers fully grasp the value of our technology. Collaborating cross-functionally, you will develop go-to-market strategies, refine messaging, and drive product launches that resonate with industrial professionals.

Responsibilities

• Lead product launches, collaborating with Product and Sales to ensure consistent messaging across all channels.
• Define and refine the product narrative, ensuring clear differentiation and alignment with customer needs.
• Develop battle cards, presentations, training materials, and other sales collateral to empower the commercial team.
• Conduct research to understand customer pain points, competitive landscape, and industry trends to inform positioning.
• Work closely with customers to create case studies, testimonials, and content that builds credibility and drives adoption.
• Partner with Product, Sales, and Customer Success teams to ensure product-market fit and a seamless customer journey.

Requirements

• B2B hands-on experience in go-to-market planning, product launches, and cross-functional alignment with Product, Sales, and Customer Success teams.
• Strong ability to develop product positioning, messaging frameworks, and value propositions based on market research and customer insights.
• Experience in user behavior analysis using tools like PostHog, Amplitude, or Heap, leveraging insights to refine messaging and optimize user onboarding.
• Advanced skills in content creation for both technical and non-technical audiences, including white papers, case studies, and training materials.
• Solid project management skills, with experience leading multiple initiatives simultaneously in a fast-paced environment.
• Exceptional writing and communication skills, with the ability to translate complex technical information into accessible content.
• Engineering degree (Mechanical, Electrical, Production, etc.) or a related field, and/or experience in the industry/manufacturing sector.

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What Makes Us Stand Out:

With the combined strengths of SingleOps and Landscape Management Network (LMN), we lead the way in all-in-one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design/build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real-time profitabilityour software does it all. Together, our customers have processed over $4 billion in revenue, driving forward the green industry's digital evolution.

What Makes Us Stand Out:

With the combined strengths of SingleOps and Landscape Management Network (LMN), we lead the way in all-in-one business management solutions for the green industry. Every day, thousands of professionals in landscaping, tree care, design/build, snow removal, irrigation, and more rely on our tools to transform their business operations. From managing customer records and creating estimates to scheduling crews, processing payments, and gaining insights into real-time profitabilityour software does it all. Together, our customers have processed over $ billion in revenue, driving forward the green industry's digital evolution.

As a team, we're on a mission to reshape an age-old industry, and we're looking for people who thrive on challenging and meaningful work. Our environment is highly collaborative, innovative, and supportive, with a shared commitment to having fun while making an impact. We live by our core values: We Before Me, Bias to Act, Growth Mindset, The Extra 1%, Forgiveness, and 1 Customer, 1 Team . If this resonates with you, we'd love to meet you and explore how you can help us build the future of the green industry!

Our culture and growth has been recognized with multiple awards, it's a great time to join!

• Comparably 2024 #23/100 Best (small/ medium sized companies) Leadership Teams
• Comparably 2024 #63/75 (small/ medium sized companies) Happiest Employees
• #9 Atlanta Business Chronicle's 2024 Best Places to Work (Our second year in a row!)
• #6 of Built In's 2024 Best Places to Work: Top 50 start-ups in Atlanta (Our second year in a row!)
• Inc Magazine's 2023 Best Places to Work
• Inc. 5000: #131 of 2024 Southeast Regional America's Fastest Growing Companies. (Our third year in a row!)
• Inc 5000 America's fastest-growing private companies (Our third year in a row!)
• Certified Great Place to Work Canada 2024
  
  

• Become and serve as an expert on our product, our customers, and our market.
• Lead go-to-market / product launch execution for LMN platform including Invoicing and Payments, LMN Crew App, and align all internal teams through communications and documentation.
• Conduct customer and market research to better understand different types of landscaping businesses and what they value, and how our product does or does not serve their needs.
• Use this knowledge and translate product capabilities into compelling positioning, messaging, and customer-facing materials that will empower marketing (e.g., personas, messaging), sales (e.g., product resources), and customer experience teams (e.g., objection handling, FAQs).
• Partner with Product Managers and PMM Leadership to support roadmap alignment and deliver features that customers need.
• Develop and execute in-app communication strategy that will drive deeper product adoption amongst new and existing LMN customers.
• Collaborate with Demand Generation, Content, and SDR teams to inform product campaigns and marketing strategy.
• Lead beta testing, product sunsetting, and product release process through planning, and deep cross-team collaboration and communication.
  
  

• Has 35 years of B2B SaaS marketing experience, including at least 2 years in product marketing
• Has a desire to become a leader within our organization by becoming a thoughtful subject matter expert and relationship building.
• Will be curious about our customers and is driven to learn deeply through interviews, research, and firsthand engagement
• Has a bias for action - comfortable owning execution, organizing moving pieces, and driving results
• Is collaborative and cross-functional - able to work with product, sales, marketing, and support teams
• Is a strong communicator, both written and verbal, with an ability to distill complex topics into simple language
• Has a track record of successful product launches and the ability to turn strategy into execution
• Is organized, detail-oriented, and capable of juggling multiple priorities
• Is comfortable in a fast-paced environment and thrives with autonomy
  
  

• Experience with payment products, mobile-first field tools, or educational software
• Familiarity with vertical SaaS or the landscaping / tree care industries
• Experience supporting both customer retention and new logo acquisition
• Experience using customer research to influence product decisions
  
  

• Join an incredible team culture that's all about collaboration, support, and having fun while making a real impact every day.
• We prioritize your well-being with comprehensive health, dental, and vision plans for you and your family.
• 401K Matching!
• We also offer additional options for HSA (with employer contribution!), FSA, Dependent Care FSA, short-term/long-term disability, life insurance, legal assistance, and much more!
• With a 1,000 annual professional development stipend, we invest in your growth through conferences, courses, or any tools that help you advance.
• Enjoy a great work-life balance with unlimited Paid Time Off, paid company holidays, and a company-wide shutdown from Dec 24 - Jan 1 for a well-deserved holiday break.
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Mobile Computing Software Products

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Please Note: 1. If you are a first time user, please create your candidate login account before you apply for a job. (Click Sign In > Create Account) 2. If you already have a Candidate Account, please Sign-In before you apply. Job Description: Job Description: Learning Development Specialist Role Overview As a Learning Development Specialist, you will be part of a dynamic global team that enables and mentors VMware by Broadcom’s field and partner customer-facing engineers and architects on current and next-generation VMware solutions. You will determine ways to solve real business and technical challenges and share that knowledge with our audience, bringing your field experience to bear to give attendees a real-world perspective. You will also curate advanced enablement content in a variety of modalities: slides, video, and hands-on labs and more. This is an office-based role but may involve some travel (up to 25%). If you are looking to develop your own skills, maximize the potential of others, and drive VMware by Broadcom solutions in a global role, then the Livefire team might be a great fit for you. Key Responsibilities Collaborate with technical and engineering teams to curate technical content and develop complex hands-on lab experiences based on the VMware Cloud Foundation (VCF) solution. Assist partners and field personnel with their needs outside the classroom: Statement-of-Work reviews, architecture and design assistance, reverse shadowing of customer engagements, and other assistance as needed. Maintain technical/business expertise on industry directions and trends. Skills / Experience Bachelor’s Degree in Computer Science, Engineering, Mathematics, or equivalent experience and minimum of 12 years in a Systems Engineer, Consulting or Architect role OR Master’s Degree in Computer Science, Engineering, Mathematics, or equivalent experience and minimum of 10 years in a Systems Engineer, Consulting or Architect role. 2+ years of that experience developing automation and custom integrations between disparate systems using APIs. Extensive experience in VMware products, solutions & services with a particular focus on Aria Automation and related technologies. Experience with multi-vendor multi-site solutions. Scripting or other programming knowledge e.g. Python, Node.JS, Powershell. VCP certified. Preferred Skills / Experience VCAP certified. Cisco CCNP or equivalent. DevOps automation experience. Kubernetes (CKA/CKAD certified). Hands-on experience with public cloud technologies including AWS, Azure, and GCP. Experience in web-based systems architecture, service-based architecture, or enterprise application architecture. Understanding of architectural frameworks e.g. TOGAF, Zachmann; ideally TOGAF certified. Background in curriculum development or technical training. Required Abilities Proven ability to deliver technical content to large audiences and adapt delivery style to cater for different learning styles and technical backgrounds. Strong interpersonal skills, both written and oral. Proficiency with the English language. Must have legal authorization to work in the US Additional Job Description: Compensation and Benefits The annual base salary range for this position is $103,000 - $182,000. This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements. Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence. Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law. If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence. Welcome! Thank you for your interest in Broadcom! We are a global technology leader that designs, develops and supplies a broad range of semiconductor and infrastructure software solutions. For more information please visit our video library ( and check out our Connected by Broadcom ( series. Follow us on Linked In Broadcom Inc ( . #J-18808-Ljbffr

CMS

• LifeVest, the world's first wearable defibrillator, has been trusted to protect more than 1M patients at risk of sudden cardiac death.
• HFMS (Heart Failure Management system) is a non-invasive, patch-based device that monitors pulmonary fluid levels and has been shown to reduce heart failure readmissions rates by 38 percent.
• TherOx Super Saturated Oxygen (SSO2) Therapy is the first FDA-approved therapy since the stent 20+ years ago to reduce infarct size in patients with the most severe heart attacks.

• Develop and support the implementation of short- and long-term business strategies and tactics to expand use of CMS products
• Actively engage and support domestic selling efforts by working in close collaboration with US Sales
• Independently interpret clinical studies to provide data analyses and messaging for US Sales.
• Collaborate with cross-functional partners and vendors to develop of comprehensive marketing collateral based on clinical indication driven market segments, including design and execution of messaging, promotional materials, sales tools, and proof sources
• Support development of annual sales meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content
• Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning
• Develop and execute effective launch plans for new products and features
• Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches
• Work with Marketing Leadership to set strategy, messaging, and execution approach for relevant trade shows
• Develop and foster relationships with key clinical individuals and organizations within the industry
• Perform other duties as assigned by Management

• Bachelor's Degree Business or a related field required
• 4-6 years in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena required

• Demonstrated ability to interpret clinical data and develop compelling message for use with clinicians
• Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required
• High level of internal initiative, independent thinking, and ability to interact with physician, customers, and key opinion leaders are essential
• Must be an effective team player in a fast-paced, highly visible environment
• Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals
• Must be willing and able to travel up to 20% of the time
• Master's degree strongly preferred
• Prior cardiac sales and/or marketing experience preferred
• Proficient in Microsoft Teams and Power BI preferred

• Standing - Occasionally
• Walking - Occasionally
• Sitting - Constantly
• Talking - Occasionally
• Hearing - Occasionally
• Repetitive Motions - Frequently

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Product Marketing ManagerCINC Systems is the go-to software for community and homeowner association management. At CINC, our mission is to make living and working in a professionally managed community a great experience.We are the only company in this space that provides integrated, AI-powered, best-in-class solutions to manage communities and their finances while providing unparalleled resident engagement. This combination is fueling our fast growth and strong profitability.To support this growth, we are seeking a Product Marketing Manager. This role is ideal for a self-starter with a proven ability to develop and deliver on go-to-market (GTM) plans, influence product direction, and create compelling content. You will work cross-functionally with Product, Sales, Customer Success, Demand Generation, and Brand to bring new innovations to market, build pipeline, and grow customer engagement.Key Responsibilities include but are not limited to:Go-to-Market•Develop and refine differentiated messaging and positioning grounded in customer insights and competitive intelligence.•Lead and execute comprehensive GTM plans for new feature releases and product launches, partnering with Product Management and Sales.•Develop and deliver impactful Sales Enablement to drive sales results.•Define and measure success metrics for key marketing and enablement initiatives, and develop recommendations to address gaps and replicate successes.Customer & Market Insight•Deepen our understanding of market trends, customer segments, and buyer personas through quantitative and qualitative research.•Contribute to and/or own portions of our competitive analysis and win/loss insights to shape strategy and improve sales outcomes.Content Development•Produce and oversee the development of high-impact content that supports the full buyer journey-white papers, case studies, blog posts, emails, webinars, videos, sales collateral, and more.•Collaborate with Revenue Operations to create drip marketing campaigns to progress opportunities and support the buying and sales process.•Equip Sales with the content and tools they need to effectively sell.Voice of Customer•Establish and manage feedback loops between customers and product teams to influence roadmap priorities and ensure alignment with real-world needs.•Represent the customer perspective in strategic conversations and contribute to long-term product planning.Qualifications•4-8 years of experience in product marketing or adjacent roles (e.g., consulting, growth marketing, communications, product management) in a B2B SaaS company.•Proven track record of owning GTM plans and launching products or features in fast-paced environments.•Ability to translate technical capabilities into compelling, customer-centric narratives.•Strong cross-functional collaboration skills and the ability to influence without direct authority.•Excellent communication, writing, and storytelling abilities.•Highly analytical; comfortable using data to drive decisions and measure outcomes.•Experience with market intelligence, CRM systems (e.g. Salesforce, Hubspot), and marketing automation tools a plus.•Bachelor's or higher level degree strongly preferred.

Juvare is a SaaS software company focused on developing innovative enterprise resilience solutions for government agencies, corporations, healthcare providers, and higher education. Juvare solutions have supported over 500,000 emergency response incidents in all 50 states and 20 countries worldwide. Juvare helps our clients prepare, connect, and respond to protect people, property, and brands.Location: Atlanta, GA or RemoteReports To: VP MarketingOverview:Juvare's Product Marketing Manager (PMM) is a strategic role responsible for building market awareness of Juvare's products, driving revenue growth and product adoption. The Product Marketing Manager owns the Go-to-Market (GTM) strategy for product releases across Juvare's industry verticals, working closely with Product, Sales, and Client Success to set internal and external stakeholders up for success through:Positioning and messaging: clearly articulating the product's value in ways that resonate with the market;Product engagement: driving client product utilization with focused marketing campaigns; Client and market research: evaluating competitors and advocate for clients' wants and needs before, during, and after launches; andCross-functional alignment: ensuring partners throughout the business understand the product's value as they enable, sell, and/or service.Key Responsibilities:Own the end-to-end go-to-market (GTM) strategy for product launches.Responsible for coordinating product launches and managing cross-functional teams.Develop clear product messaging and positioning based on market trends, competitive intelligence, and customer insights.Translate technical capabilities into value propositions for various Juvare client personas.Communicate the product's value proposition in a compelling and engaging way. Work with Marketing channel and content teammates to build and deploy compelling content for website, social media, newsletters, etc.Work with Sales leaders to create sales collateral - e.g., one-pagers, pitch decks, blog posts, case studies, etc.Develop and maintain buyer personas and competitive landscapes.Partner with Product Management and Product Operations to influence the roadmap with market feedback and client needs.Monitor sales pipeline, product adoption metrics, and client feedback to track key performance indicators (KPIs), make data driven decisions, and inform ongoing marketing strategies.Must Haves:Bachelor's degree4+ years in software technology products2+ years in Product Marketing, Product Management, Sales Enablement, or similar roleStrong understanding of the product lifecycle, from early-stage product development to launch and beyondExceptional communication skills, including the ability create clear, compelling marketing contentExceptional organizational skills, including the ability to effectively project manage the GTM plan for multiple concurrent releases, keeping stakeholders informed and aligned Proven ability to collaborate effectively across internal teams, such as Product, Sales, Client Success/ServiceFamiliarity with common tools such as Confluence, JIRA, Salesforce, Figma, or similarNice to Haves:Experience with federal sales and technology adoption processes - e.g., FedRAMP, IL certificationsFamiliarity with creative tools such Adobe Illustrator, Adobe Premiere Pro/Rush, etc.Knowledge of cloud technologies, APIs, and integrationsExperience with global sales teamsWhat we offer:Health insurance.Life insurance.401K with Corporate match.Tuition reimbursement.Unlimited PTOCommunity volunteer opportunities.Additional Information: This position is subject to compliance with the Export Administration Regulations ("EAR") and may require a U.S. person status verification.EEO Statement Juvare is deeply committed to building a diverse and inclusive team. We believe in equal opportunity for all applicants and encourage individuals from underrepresented groups in technology to apply. As an equal opportunity employer, we celebrate diversity and are committed to building and maintaining a diverse and inclusive workforce. All qualified applicants and employees will receive consideration for employment regardless of-and will be free from discrimination on account of-their race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, citizenship status, age, disability, physical condition, developmental disability, genetic information, or any other category protected under applicable law.Any individuals with a disability requiring a reasonable accommodation to assist with their job search or application for employment should send an e-mail to The e-mail should include a description of the requested accommodation and the position you're applying for or interested in. Affirmative Action: Juvare's Affirmative Action Plan advances our principles of equal opportunity and supports that goal by enlarging our talent pool.

About the job Product Marketing Associate Our client is hiring an Associate Product Marketing Manager to support the growing B2B payments team. This early-career role is ideal for candidates with 1-2 years of marketing experience preferably in Payments seeking hands-on experience in product marketing. Responsibilities include contributing to messaging, content creation, and go-to-market execution across international markets, including the UK, EMEA, and LATAM.The focus for this role is on supporting product positioning, enablement, and campaigns under the guidance of a seasoned product marketing team.What You Will Do:Support product positioning and value proposition development for new features, product lines, and regionsContribute to go-to-market plans, including messaging frameworks, internal launch communications, and external collateralAssist with sales enablement materials, competitive research, and customer-facing contentWork closely with product, marketing, and regional sales teams to ensure consistency in messaging and materialsHelp localize product messaging for different international audiencesCollaborate on content creation using tools such as Canva, CMS platforms, or marketing automation toolsParticipate in cross-functional planning sessions and keep projects moving on scheduleWhat You Bring:1-2 years of experience in B2B marketing, preferably in SaaS, payments, or financial technologyAbility to write clearly and translate product capabilities into customer benefitsExposure to marketing tools such as Salesforce, Marketo, Monday.com, or similar platformsFamiliarity with go-to-market processes and SaaS product lifecyclesStrong organizational skills and ability to manage multiple deadlinesA collaborative mindset and strong communication skills, especially when working across time zones