27 Brand Management jobs in Columbus
Technical Product Marketing Manager
43201 Columbus, Ohio
Lumen
Posted 4 days ago
Job Viewed
Job Description
**About Lumen**
Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress.
We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
**The Role**
We are seeking a highly organized and detail-oriented Technical Marketing Manager to join our core Marketing team at Lumen. This role involves executing technical marketing strategies and supporting the overall product marketing efforts. You will report directly to the Director of Technical Marketing and work closely with other cross-functional teams to ensure the successful delivery of our products to the market. This position requires technical depth in networking technologies and solutions, combined with a strategic approach to positioning, messaging, and enablement. You will create compelling technical content, engage customer-facing teams, and drive initiatives that position our core networking portfolio as industry-leading with technical buyers/influencers.
**The Main Responsibilities**
**Develop Technical Marketing Content:** Create and maintain technical marketing materials such as datasheets, white papers, case studies, and technical presentations. Deliver product demonstrations and technical training materials for internal teams and customers
**Support Product Launches:** Assist in the planning and execution of product launches, ensuring all technical marketing materials are prepared and aligned with the product strategy
**Conduct Market Research:** Perform competitive analysis and market research to identify trends, opportunities, and threats. Provide insights to inform marketing strategies and conduct technical benchmarking to communicate our unique differentiators
**Collaborate with Cross-Functional Teams:** Work closely with product management, engineering, and sales teams to gather technical information and translate it into compelling marketing content
**Customer Engagement and Feedback:** Develop and maintain relationships with key customers and partners to gather feedback and insights that can be used to improve marketing strategies and product offerings
**Technical Training and Support:** Provide technical training and support to the sales team and other internal stakeholders. Act as a technical extension to sales and solution engineering teams, supporting customer conversations, responding to technical inquiries, and participating in customer meetings as required
**Event Planning and Execution:** Assist in the planning and execution of technical events, webinars, and trade shows, including the creation of technical presentations and demonstrations
**Data-Driven Marketing Campaigns:** Develop and implement data-driven marketing campaigns to drive product awareness, adoption, and revenue growth
**Content Strategy and Development:** Create in-depth technical content for lumen.com, including detailed product descriptions, technical blogs, white papers, case studies, and solution briefs that highlight Lumen's innovative solutions and technical expertise
**What We Look For in a Candidate**
**Education:** Bachelor's degree in Business, Marketing, Engineering, or related fields.
**Experience:** 3-5 years of experience in technical marketing, product marketing, product management, Solution Engineering, or related technical roles, with a proven track record of leading complex marketing initiatives. Experience in creating product and reference architectures, user guides, ROI tools, use cases, and demo videos.
**Technical Skills:** Strong understanding of technical concepts and the ability to translate them into clear and compelling marketing content. Strong technical understanding of networking concepts, protocols, and infrastructure. Proficiency in creating technical documentation and marketing materials.
**Organizational Skills:** Highly organized and detail-oriented, with the proven ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
**Communication Skills:** Excellent written and verbal communication skills, including public speaking skills, with the ability to simplify complex technical concepts for diverse audiences. Ability to create technical detail presentations linking to business outcomes; tailoring across the executive and individual contributor audience as appropriate.
**Analytical Skills:** Ability to analyze market trends and data to support marketing strategies.
**Team Collaboration:** Proven ability to work effectively in a cross-functional team environment.
**Preferred Skills:** Experience working in B2B technology companies, specifically in telecom, cloud networking, or related fields. Hands-on experience with networking products and methodologies.
**Preferred Certifications:** Cisco Certified Network Associate (CCNA), AWS Certified Cloud Practitioner, Microsoft Certified: Azure Fundamentals, Certified Technical Marketing Professional (CTMP)
**Compensation**
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$82,969 - $10,625 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
87,117 - 116,156 in these states: CO HI MI MN NC NH NV OR RI
91,266 - 121,688 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Learn more about Lumen's:
Benefits ( Structure
**What to Expect Next**
#LI-KM2
Requisition #:
**Background Screening**
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page ( . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
**Equal Employment Opportunities**
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
**Disclaimer**
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Please be advised that Lumen does not require any form of
Lumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress.
We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.
**The Role**
We are seeking a highly organized and detail-oriented Technical Marketing Manager to join our core Marketing team at Lumen. This role involves executing technical marketing strategies and supporting the overall product marketing efforts. You will report directly to the Director of Technical Marketing and work closely with other cross-functional teams to ensure the successful delivery of our products to the market. This position requires technical depth in networking technologies and solutions, combined with a strategic approach to positioning, messaging, and enablement. You will create compelling technical content, engage customer-facing teams, and drive initiatives that position our core networking portfolio as industry-leading with technical buyers/influencers.
**The Main Responsibilities**
**Develop Technical Marketing Content:** Create and maintain technical marketing materials such as datasheets, white papers, case studies, and technical presentations. Deliver product demonstrations and technical training materials for internal teams and customers
**Support Product Launches:** Assist in the planning and execution of product launches, ensuring all technical marketing materials are prepared and aligned with the product strategy
**Conduct Market Research:** Perform competitive analysis and market research to identify trends, opportunities, and threats. Provide insights to inform marketing strategies and conduct technical benchmarking to communicate our unique differentiators
**Collaborate with Cross-Functional Teams:** Work closely with product management, engineering, and sales teams to gather technical information and translate it into compelling marketing content
**Customer Engagement and Feedback:** Develop and maintain relationships with key customers and partners to gather feedback and insights that can be used to improve marketing strategies and product offerings
**Technical Training and Support:** Provide technical training and support to the sales team and other internal stakeholders. Act as a technical extension to sales and solution engineering teams, supporting customer conversations, responding to technical inquiries, and participating in customer meetings as required
**Event Planning and Execution:** Assist in the planning and execution of technical events, webinars, and trade shows, including the creation of technical presentations and demonstrations
**Data-Driven Marketing Campaigns:** Develop and implement data-driven marketing campaigns to drive product awareness, adoption, and revenue growth
**Content Strategy and Development:** Create in-depth technical content for lumen.com, including detailed product descriptions, technical blogs, white papers, case studies, and solution briefs that highlight Lumen's innovative solutions and technical expertise
**What We Look For in a Candidate**
**Education:** Bachelor's degree in Business, Marketing, Engineering, or related fields.
**Experience:** 3-5 years of experience in technical marketing, product marketing, product management, Solution Engineering, or related technical roles, with a proven track record of leading complex marketing initiatives. Experience in creating product and reference architectures, user guides, ROI tools, use cases, and demo videos.
**Technical Skills:** Strong understanding of technical concepts and the ability to translate them into clear and compelling marketing content. Strong technical understanding of networking concepts, protocols, and infrastructure. Proficiency in creating technical documentation and marketing materials.
**Organizational Skills:** Highly organized and detail-oriented, with the proven ability to manage multiple projects simultaneously and prioritize effectively in a fast-paced environment.
**Communication Skills:** Excellent written and verbal communication skills, including public speaking skills, with the ability to simplify complex technical concepts for diverse audiences. Ability to create technical detail presentations linking to business outcomes; tailoring across the executive and individual contributor audience as appropriate.
**Analytical Skills:** Ability to analyze market trends and data to support marketing strategies.
**Team Collaboration:** Proven ability to work effectively in a cross-functional team environment.
**Preferred Skills:** Experience working in B2B technology companies, specifically in telecom, cloud networking, or related fields. Hands-on experience with networking products and methodologies.
**Preferred Certifications:** Cisco Certified Network Associate (CCNA), AWS Certified Cloud Practitioner, Microsoft Certified: Azure Fundamentals, Certified Technical Marketing Professional (CTMP)
**Compensation**
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
Location Based Pay Ranges
$82,969 - $10,625 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY
87,117 - 116,156 in these states: CO HI MI MN NC NH NV OR RI
91,266 - 121,688 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WA
Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.
Learn more about Lumen's:
Benefits ( Structure
**What to Expect Next**
#LI-KM2
Requisition #:
**Background Screening**
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page ( . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
**Equal Employment Opportunities**
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
**Disclaimer**
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Please be advised that Lumen does not require any form of
View Now
0
Consumer Product Marketing Manager
43201 Columbus, Ohio
Meta
Posted 6 days ago
Job Viewed
Job Description
**Summary:**
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
View Now
1
Consumer Product Marketing Manager
43201 Columbus, Ohio
Meta
Posted 6 days ago
Job Viewed
Job Description
**Summary:**
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
View Now
2
Sr Product Marketing Manager
43201 Columbus, Ohio
Oracle
Posted 12 days ago
Job Viewed
Job Description
**Job Description**
Product Marketing Manager - Oracle Fusion Data Intelligence
As a Product Marketing Manager for Oracle's Fusion Data Intelligence, you will be the strategic bridge between product innovation and market impact.
You'll define how we position, message, and bring Oracle Fusion Data Intelligence (FDI) products to market-driving demand, accelerating adoption, and enabling sales.
This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle's analytics story is clear, compelling, and consistent.
**Responsibilities**
**1. Messaging, Positioning & Persona Development**
+ Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences.
+ Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.
+ Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback.
+ Ensure consistent positioning across all touchpoints-from Oracle.com and field marketing to sales decks and analyst reports.
**2. Go-to-Market Strategy & Launch Execution**
+ Define launch strategy and asset BOM for every product release, determining the launch Tier level (1, 2, or 3).
+ Own GTM planning for launches across FDI pillars and product lines, aligning with cross-functional stakeholders.
+ Perform asset gap analyses and ensure on-time creation of launch content-including webpages, datasheets, blogs, sales decks, and demo scripts.
+ Track the performance of GTM efforts through KPIs such as engagement, pipeline generation, and analyst impact.
**3. Competitive Intelligence & Market Insights**
+ Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft FDI differentiators.
+ Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle's perceived position to inform messaging, GTM, and content strategies.
**4. Sales Enablement**
+ Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content
+ Insert FDI messaging/positioning into related enablement efforts by the Apps teams.
+ Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI.
+ Own and maintain sales content in Seismic, ensuring materials remain current, relevant, and aligned with messaging.
+ Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development.
**5. Content Strategy & Market Amplification**
+ Drive content creation that fuels demand generation: blogs, videos, customer stories, eBooks, infographics, social posts, and more.
+ Manage the Oracle.com experience for FDI, including Tech pillar pages and contributions to Apps pages.
+ Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance.
+ Contribute to social media calendars, ensuring timely promotion of launches, campaigns, and product stories.
+ Support executive keynotes, Oracle CloudWorld/Oracle CloudWorld Tour sessions, and major event narratives with compelling content and visuals.
**6. Analyst Relations & Customer Advocacy**
+ Contribute directly to shape and respond to key analyst evaluations (Gartner MQ, Forrester Wave, IDC MarketScape, etc.), contributing positioning, proof points, and roadmap.
+ Lead customer story nominations and reference programs in partnership with various customer advocacy teams.
**7. Metrics, Feedback, and Iteration**
+ Measure success of marketing initiatives, launch outcomes, and messaging effectiveness using tools available, Eloqua, Adobe Analytics (web), Sprinklr analytics (social), YouTube analytics (video), Seismic (content) and sales feedback.
+ Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact.
**8. Social Strategy & Channel Ownership**
+ Help manage the official Oracle Analytics social channels (e.g., LinkedIn, Twitter, YouTube), ensuring regular, strategic content publishing aligned with product priorities and campaigns.
+ Contribute to and help execute the social media calendar, incorporating product launches, thought leadership, customer stories, and relevant industry trends.
+ Create or curate social assets (e.g., post copy, graphics, short videos) in collaboration with the content and design teams.
+ Monitor social engagement using tools like Sprinklr, and refine content and timing based on performance analytics.
+ Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns.
+ Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $87,000 to $178,100 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to
Product Marketing Manager - Oracle Fusion Data Intelligence
As a Product Marketing Manager for Oracle's Fusion Data Intelligence, you will be the strategic bridge between product innovation and market impact.
You'll define how we position, message, and bring Oracle Fusion Data Intelligence (FDI) products to market-driving demand, accelerating adoption, and enabling sales.
This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle's analytics story is clear, compelling, and consistent.
**Responsibilities**
**1. Messaging, Positioning & Persona Development**
+ Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences.
+ Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.
+ Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback.
+ Ensure consistent positioning across all touchpoints-from Oracle.com and field marketing to sales decks and analyst reports.
**2. Go-to-Market Strategy & Launch Execution**
+ Define launch strategy and asset BOM for every product release, determining the launch Tier level (1, 2, or 3).
+ Own GTM planning for launches across FDI pillars and product lines, aligning with cross-functional stakeholders.
+ Perform asset gap analyses and ensure on-time creation of launch content-including webpages, datasheets, blogs, sales decks, and demo scripts.
+ Track the performance of GTM efforts through KPIs such as engagement, pipeline generation, and analyst impact.
**3. Competitive Intelligence & Market Insights**
+ Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft FDI differentiators.
+ Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle's perceived position to inform messaging, GTM, and content strategies.
**4. Sales Enablement**
+ Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content
+ Insert FDI messaging/positioning into related enablement efforts by the Apps teams.
+ Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI.
+ Own and maintain sales content in Seismic, ensuring materials remain current, relevant, and aligned with messaging.
+ Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development.
**5. Content Strategy & Market Amplification**
+ Drive content creation that fuels demand generation: blogs, videos, customer stories, eBooks, infographics, social posts, and more.
+ Manage the Oracle.com experience for FDI, including Tech pillar pages and contributions to Apps pages.
+ Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance.
+ Contribute to social media calendars, ensuring timely promotion of launches, campaigns, and product stories.
+ Support executive keynotes, Oracle CloudWorld/Oracle CloudWorld Tour sessions, and major event narratives with compelling content and visuals.
**6. Analyst Relations & Customer Advocacy**
+ Contribute directly to shape and respond to key analyst evaluations (Gartner MQ, Forrester Wave, IDC MarketScape, etc.), contributing positioning, proof points, and roadmap.
+ Lead customer story nominations and reference programs in partnership with various customer advocacy teams.
**7. Metrics, Feedback, and Iteration**
+ Measure success of marketing initiatives, launch outcomes, and messaging effectiveness using tools available, Eloqua, Adobe Analytics (web), Sprinklr analytics (social), YouTube analytics (video), Seismic (content) and sales feedback.
+ Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact.
**8. Social Strategy & Channel Ownership**
+ Help manage the official Oracle Analytics social channels (e.g., LinkedIn, Twitter, YouTube), ensuring regular, strategic content publishing aligned with product priorities and campaigns.
+ Contribute to and help execute the social media calendar, incorporating product launches, thought leadership, customer stories, and relevant industry trends.
+ Create or curate social assets (e.g., post copy, graphics, short videos) in collaboration with the content and design teams.
+ Monitor social engagement using tools like Sprinklr, and refine content and timing based on performance analytics.
+ Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns.
+ Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $87,000 to $178,100 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to
View Now
3
Senior Product Marketing Manager
43201 Columbus, Ohio
Cornerstone onDemand
Posted 17 days ago
Job Viewed
Job Description
Senior Product Marketing Manager
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.
Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We're looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.
If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.
**In this role you will be responsible for.**
+ **Product Positioning:** Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.
+ **Go-to-Market Strategy:** Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance
+ **Market Research:** Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
+ **Content Strategy:** Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.
+ **Sales Enablement:** Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.
+ **Customer Insights:** Gather and analyze customer feedback and data to continually refine product features and messaging.
+ **Competitive Analysis:** Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
+ **Performance Measurement:** Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.
+ **Cross-Functional Collaboration:** Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.
**You've got what it takes if you've got.**
+ Bachelor's degree in marketing, business, or a related field (MBA is a plus).
+ 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
+ Proven experience developing and executing go-to-market strategies for new products and features.
+ Strong background in creating compelling product positioning, messaging, and content across multiple channels.
+ Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
+ Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
+ Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
+ Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.
+ Strong project management skills, with the ability to manage multiple projects simultaneously.
+ Collaborative and able to work effectively with cross-functional teams.
+ Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
+ If you've got a background in learning, talent, or HCM software space, that's a huge plus!
**Extra dose of awesome.**
+ Desire to explore, create and test, with a passion for teaching others to do the same
+ Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
+ Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
+ Always looking to streamline workflows and create efficiencies
+ Able to work independently, but also excited to collaborate
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.
Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We're looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.
If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.
**In this role you will be responsible for.**
+ **Product Positioning:** Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.
+ **Go-to-Market Strategy:** Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance
+ **Market Research:** Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
+ **Content Strategy:** Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.
+ **Sales Enablement:** Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.
+ **Customer Insights:** Gather and analyze customer feedback and data to continually refine product features and messaging.
+ **Competitive Analysis:** Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
+ **Performance Measurement:** Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.
+ **Cross-Functional Collaboration:** Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.
**You've got what it takes if you've got.**
+ Bachelor's degree in marketing, business, or a related field (MBA is a plus).
+ 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
+ Proven experience developing and executing go-to-market strategies for new products and features.
+ Strong background in creating compelling product positioning, messaging, and content across multiple channels.
+ Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
+ Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
+ Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
+ Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.
+ Strong project management skills, with the ability to manage multiple projects simultaneously.
+ Collaborative and able to work effectively with cross-functional teams.
+ Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
+ If you've got a background in learning, talent, or HCM software space, that's a huge plus!
**Extra dose of awesome.**
+ Desire to explore, create and test, with a passion for teaching others to do the same
+ Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
+ Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
+ Always looking to streamline workflows and create efficiencies
+ Able to work independently, but also excited to collaborate
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at
View Now
4
Sr Product Marketing Manager, SaaS Product
43201 Columbus, Ohio
Cengage Group
Posted 12 days ago
Job Viewed
Job Description
**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**What you'll do here:**
We are seeking an experienced and dynamic **Senior Product Marketing Manager, SaaS Product** who will gather, analyze, and disseminate critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping Infosec win in the market by supporting our Sales teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing tactics, sales, and strategy. You will be the designer and orchestrater of the go-to-market plan. In this role, you will drive success by keeping the buyer at the heart of everything you do.
**Responsibilities:**
+ **Go-to-market.** Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging. Perform customer and prospect research via interviews, surveys, and analyst reports.
+ **Competitive intelligence.** Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement. Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
+ **Product launches.** Work with Product Management and Sales to define marketability of new product features and launches. Create marketing launch plan based on inputs. Manage visibility and communication on launch activities for prospect and client-facing teams.
+ **Campaign strategy.** Brainstorm concepts for prospect and customer engagement beyond launches - work with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaign concepts.
+ **Product roadmap.** Influence product roadmap development based on business initiatives, market needs and customer feedback.
+ **Sales enablement.** Strategize with Sales Enablement to arm, train and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes. Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
+ **Data-driven approach.** Review product performance data against goals on a regular basis. Analyze and improve sales and product performance to support short-term and long-term pipeline goals.
**Skills you will need here:**
+ Minimum 8 years' experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
+ Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
+ Detail-oriented with strong organizational and project management skills.
+ Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
+ Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
+ Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands. Ability to translate technical information into buyer-oriented messaging
+ Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
+ Ability to use marketing analytics and customer feedback to improve product and user adoption.
+ Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
+ Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
**About Infosec**
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please email address._**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**What you'll do here:**
We are seeking an experienced and dynamic **Senior Product Marketing Manager, SaaS Product** who will gather, analyze, and disseminate critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping Infosec win in the market by supporting our Sales teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing tactics, sales, and strategy. You will be the designer and orchestrater of the go-to-market plan. In this role, you will drive success by keeping the buyer at the heart of everything you do.
**Responsibilities:**
+ **Go-to-market.** Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging. Perform customer and prospect research via interviews, surveys, and analyst reports.
+ **Competitive intelligence.** Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement. Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
+ **Product launches.** Work with Product Management and Sales to define marketability of new product features and launches. Create marketing launch plan based on inputs. Manage visibility and communication on launch activities for prospect and client-facing teams.
+ **Campaign strategy.** Brainstorm concepts for prospect and customer engagement beyond launches - work with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaign concepts.
+ **Product roadmap.** Influence product roadmap development based on business initiatives, market needs and customer feedback.
+ **Sales enablement.** Strategize with Sales Enablement to arm, train and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes. Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
+ **Data-driven approach.** Review product performance data against goals on a regular basis. Analyze and improve sales and product performance to support short-term and long-term pipeline goals.
**Skills you will need here:**
+ Minimum 8 years' experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
+ Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
+ Detail-oriented with strong organizational and project management skills.
+ Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
+ Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
+ Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands. Ability to translate technical information into buyer-oriented messaging
+ Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
+ Ability to use marketing analytics and customer feedback to improve product and user adoption.
+ Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
+ Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
**About Infosec**
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please email address._**
View Now
5
Product Marketing Manager, Coinbase Prime
43201 Columbus, Ohio
Coinbase
Posted 10 days ago
Job Viewed
Job Description
Ready to be pushed beyond what you think you're capable of?
At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.
To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.
Our is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
This role is in the Product Marketing team supporting the growth of our Institutional business. You will be responsible for building and driving the GTM strategy for our institutional prime brokerage products and initiatives spanning trading, financing, custody, working closely with the product and sales team. With a deep knowledge of our core audiences and B2B marketing tactics, you will have the opportunity to help and lead marketing pushes in our efforts to expand Coinbase's brand and reach. This role is critical to the success of our growth ambitions.
*What you'll be doing (ie. job duties):*
* Responsible for the development and execution of a large segment of Coinbase's marketing strategy for Coinbase Institutional
* Be the voice of the customer and trusted advisor as to how current and future clients' needs inform product messaging, brand differentiation, marketing content, and collateral
* Develop and lead successful product launches and ongoing marketing campaigns
* Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites
* Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates
* Measure and report against the performance of product marketing initiatives
* Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly
*What we look for in you (ie. job requirements):*
* Minimum of 4 years experience in the institutional financial services or institutional crypto product marketing space
* Powerful storyteller: written, verbal, and visual
* Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
* Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
* Outstanding project management skills
* Self-starter and ability to be ready to roll-up your sleeves and get things done
* Demonstrated ability to collaborate effectively across multiple teams
*Nice to haves:*
* You have crypto experience and a knowledge of the institutional crypto market
* You have experience working on institutional financial products
* MBA from premier school
Job ID: P70604
*Pay Transparency Notice:* Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$140,080-$164,800 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
*The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment*. To request a reasonable accommodation due to disability, please contact accommodations(at)coinbase.com
At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.
To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.
Our is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
This role is in the Product Marketing team supporting the growth of our Institutional business. You will be responsible for building and driving the GTM strategy for our institutional prime brokerage products and initiatives spanning trading, financing, custody, working closely with the product and sales team. With a deep knowledge of our core audiences and B2B marketing tactics, you will have the opportunity to help and lead marketing pushes in our efforts to expand Coinbase's brand and reach. This role is critical to the success of our growth ambitions.
*What you'll be doing (ie. job duties):*
* Responsible for the development and execution of a large segment of Coinbase's marketing strategy for Coinbase Institutional
* Be the voice of the customer and trusted advisor as to how current and future clients' needs inform product messaging, brand differentiation, marketing content, and collateral
* Develop and lead successful product launches and ongoing marketing campaigns
* Partner closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites
* Work cross-functionally with product, sales, design, communications, support, etc. to build our pipeline and improve conversion rates
* Measure and report against the performance of product marketing initiatives
* Think big about the future of crypto and how we can bring institutions into the cryptoeconomy more quickly
*What we look for in you (ie. job requirements):*
* Minimum of 4 years experience in the institutional financial services or institutional crypto product marketing space
* Powerful storyteller: written, verbal, and visual
* Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
* Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
* Outstanding project management skills
* Self-starter and ability to be ready to roll-up your sleeves and get things done
* Demonstrated ability to collaborate effectively across multiple teams
*Nice to haves:*
* You have crypto experience and a knowledge of the institutional crypto market
* You have experience working on institutional financial products
* MBA from premier school
Job ID: P70604
*Pay Transparency Notice:* Depending on your work location, the target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
Pay Range:
$140,080-$164,800 USD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations Data Privacy Notice for Job Candidates and Applicants
Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
*The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment*. To request a reasonable accommodation due to disability, please contact accommodations(at)coinbase.com
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6
Principal Product Marketing Manager - OCI Multicloud
43201 Columbus, Ohio
Oracle
Posted 2 days ago
Job Viewed
Job Description
**Job Description**
Are you driven by the challenge of redefining what's possible in cloud? Oracle Cloud Infrastructure (OCI) is seeking a visionary Product Marketing Manager to shape and advance the strategy for our industry-leading multicloud portfolio. In this critical, high-visibility role, you'll work alongside senior executives and global teams to expand OCI's impact-building game-changing solutions with our top partners, including AWS, Azure, and Google Cloud.
We are looking for a leader who combines deep technical curiosity with business acumen, and who has a proven track record in fast-paced, high-growth environments. If you thrive in ambiguity, love to innovate at scale, and can communicate complex ideas to both technical and business stakeholders-including senior executives-this is your opportunity to drive real transformation.
**What you'll do:**
+ Define and execute breakthrough marketing strategies for OCI Multicloud that align with senior leadership priorities and accelerate long-term market success.
+ Partner directly with OCI and partner executives to communicate vision and set the agenda for multicloud and future database offerings-distilling complex opportunities into compelling narratives and big-picture roadmaps.
+ Lead cross-functional teams (product, engineering, sales, and alliance partners) to launch and scale innovative products, driving customer adoption and business impact.
+ Create and evangelize high-quality, high-impact assets-including executive decks, technical solution briefs, and customer success stories-that demonstrate how OCI and our partners unlock new cloud possibilities for enterprise customers.
+ Pair deep technical knowledge with market intelligence to anticipate trends, influence product direction, and educate internal and external stakeholders on OCI's competitive advantage.
+ Empower sales and partner teams with tailored enablement programs, training, and executive-level collateral that accelerate multicloud adoption and win complex, high-value deals.
+ Measure, analyze, and report initiative outcomes directly to senior leadership, using insights to pivot quickly and iterate for maximum impact.
**This team is targeting candidates in the U.S. who can work ONSITE in Nashville-TN (priority) or Austin-TX (secondary). Relocation Assistance provided. (This is** **not** **a remote position)**
**Visa sponsorship is not available for this position.**
**Responsibilities**
**Preferred Qualifications**
+ 10+ years in product marketing, product management, or strategy roles, ideally at a leading cloud provider or fast-growth tech company; startup or entrepreneurial experience strongly preferred.
+ Deep understanding of cloud infrastructure, interoperability, and hybrid/multicloud strategies.
+ Strong written, verbal, and interpersonal skills; able to influence across internal teams and partner organizations.
+ Demonstrated ability to develop strong go-to-market programs for cloud services and partner solutions.
+ Experience working with field sales, cloud partners, and technical audiences.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $97,500 to $199,500 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to
Are you driven by the challenge of redefining what's possible in cloud? Oracle Cloud Infrastructure (OCI) is seeking a visionary Product Marketing Manager to shape and advance the strategy for our industry-leading multicloud portfolio. In this critical, high-visibility role, you'll work alongside senior executives and global teams to expand OCI's impact-building game-changing solutions with our top partners, including AWS, Azure, and Google Cloud.
We are looking for a leader who combines deep technical curiosity with business acumen, and who has a proven track record in fast-paced, high-growth environments. If you thrive in ambiguity, love to innovate at scale, and can communicate complex ideas to both technical and business stakeholders-including senior executives-this is your opportunity to drive real transformation.
**What you'll do:**
+ Define and execute breakthrough marketing strategies for OCI Multicloud that align with senior leadership priorities and accelerate long-term market success.
+ Partner directly with OCI and partner executives to communicate vision and set the agenda for multicloud and future database offerings-distilling complex opportunities into compelling narratives and big-picture roadmaps.
+ Lead cross-functional teams (product, engineering, sales, and alliance partners) to launch and scale innovative products, driving customer adoption and business impact.
+ Create and evangelize high-quality, high-impact assets-including executive decks, technical solution briefs, and customer success stories-that demonstrate how OCI and our partners unlock new cloud possibilities for enterprise customers.
+ Pair deep technical knowledge with market intelligence to anticipate trends, influence product direction, and educate internal and external stakeholders on OCI's competitive advantage.
+ Empower sales and partner teams with tailored enablement programs, training, and executive-level collateral that accelerate multicloud adoption and win complex, high-value deals.
+ Measure, analyze, and report initiative outcomes directly to senior leadership, using insights to pivot quickly and iterate for maximum impact.
**This team is targeting candidates in the U.S. who can work ONSITE in Nashville-TN (priority) or Austin-TX (secondary). Relocation Assistance provided. (This is** **not** **a remote position)**
**Visa sponsorship is not available for this position.**
**Responsibilities**
**Preferred Qualifications**
+ 10+ years in product marketing, product management, or strategy roles, ideally at a leading cloud provider or fast-growth tech company; startup or entrepreneurial experience strongly preferred.
+ Deep understanding of cloud infrastructure, interoperability, and hybrid/multicloud strategies.
+ Strong written, verbal, and interpersonal skills; able to influence across internal teams and partner organizations.
+ Demonstrated ability to develop strong go-to-market programs for cloud services and partner solutions.
+ Experience working with field sales, cloud partners, and technical audiences.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $97,500 to $199,500 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to
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7
Director of Product Marketing, Enterprise Imaging
43201 Columbus, Ohio
Fujifilm
Posted 2 days ago
Job Viewed
Job Description
**Position Overview**
The Director of Product Marketing, Enterprise Imaging manages our go to market strategy and needs for portfolio of products we sell into the Enterprise Imaging market. He/she would ensure we are effectively promoting the portfolio and brand, that our current customer satisfaction is high and referenceable at all times, that our customers are included in our promotional strategy, that our trade show and other external promotional activities are effective, that we are involved in the market through society activity, and that we ensure sales is prepared, supported, and armed to be successful. The role works closely and in tight collaboration with our customers, our MI sales organization, our marketing communications team, and our MI product management team. This role must consistently demonstrate effective leadership and partnership with all members of the HCUS Medical Informatics organization and work effectively with other cross-functional departments in the organization.
**Company Overview**
At FUJIFILM Healthcare Americas Corporation, we're on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics.
But we don't stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly.
Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive.
Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: Description**
**Duties and Responsibilities:**
+ Drives the most effective go to market strategy for the current Enterprise Imaging product portfolio which includes a point-of-care ultrasound management solution, VNA, enterprise viewer and other ancillary products ensuring we exceed booking and revenue objectives.
+ Develops and drives the market and sales introduction strategy for new products ensuring we exceed initial targets.
+ Develops and maintains regional and national reference sites, ensuring they are always prepared to promote and provide reference for our solution, and that the process for utilizing is well defined and organized.
+ Collaborates closely with MI sales leaders to ensure sales always has the selling tools needed to be successful, to provide subject matter expertise, and demonstration support as needed.
+ Always maintains a high level of market interest and lead generation in product portfolio, from effective promotional messaging and activity, through close collaboration with marketing communications and sales leadership.
+ Work collaboratively with training manager to ensure all level of sales are prepared to effectively execute our go to market strategy and exceed their goals.
+ Work collaboratively with marketing communications to ensure trade shows that promote our product portfolio are well planned, aligned with the go to market strategy, and well executed.
+ Develop a market facing communications strategy that provides continuous external focus on the portfolio messaging and branding through e-communications, web, symposium, customer profiles, webinars, and society work. The calendar of activity is always visible to sales and other departments, and your needs and strategy are well communicated and aligned with marketing communications for optimal execution.
+ Works closely with sales leadership and marketing communications to ensure our inside sales campaigns are effective, appropriately targeting priorities, and measured.
+ Supports the RFP team as a subject matter expert, ensuring RFP responses are complete, accurate, and effective
+ Works closely with our demo team to ensure the demo environment is always current and effective in demonstrating our solution.
+ Collaborates with product management team to provide competitive feedback, market intelligence, and product need input as captured from sales activity and existing customer field activity. Ensure compelling product roadmaps are available and aligned with market and customer needs.
+ Collaborates with other marketing directors to ensure consistency in approach and communications.
+ Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations, and standards.
+ Comply with and pass all requirements for vendor credentialing as part of gaining access to hospitals and facilities to perform assigned job duties.
Key Performance Indicators:
+ Revenue and sales bookings targets met or exceeded for product portfolio.
+ High customer satisfaction levels as measured through KLAS and other industry measurements.
+ Strong brand awareness in the industry and market.
+ Effective product demonstration capability.
+ High win rate in all opportunity engagements.
+ Drive a culture of superior customer experience within organization.
+ Participate in corporate activities (e.g., leadership activities, BPR, etc.).
+ Align behavior with corporate strategy, along with mission, vision and values.
+ Establish and promote a collaborative team environment.
+ Continuously foster employee development.
+ Ensure ongoing and transparent communication- up, down, across the organization.
+ Adhere to the competencies, as defined for the position.
**Qualifications:**
+ BA/BS/MA, with 8+ years of progressive experience in Healthcare / Radiology Informatics product marketing.
+ Extensive experience in software promotion.
+ Extensive experience managing software product roadmaps and software development product collaboration.
+ Experience managing or supporting teams in Enterprise Imaging.
+ Broad functional expertise in marketing and sales, and experience in the areas of sales and marketing strategic planning, go to market product planning, and pricing strategies.
+ Proven track record of overachievement.
+ Ability to work cross-functionally and create business impact.
+ Ability to organize and manage multiple priorities and multiple direct reports.
+ Ability to problem solve, analyze and resolve at both a strategic and tactical level
+ Strong customer orientation.
+ Demonstrated ability to achieve results as an individual and in support of teams.
+ Strong communication skills- presentation, written, and oral.
+ Must have strong interpersonal skills and a demonstrated ability to communicate with a diverse range of individuals.
+ Exercises good judgment.
+ Proficient in Microsoft Office, including PowerPoint, Excel, and Word.
+ Proficient in the use of SalesForce.com.
+ Effective time management skills.
+ Ability to anticipate the need for proactive communication and planning at all levels.
+ Ability to drive action plans with direct and indirect authority, executing within established timeframes and meeting or exceeding stated deliverables.
**Physical Requirements:**
+ The position requires the ability to perform the following physical demands and/or have the listed capabilities:
+ The ability to sit up 75-100% of applicable work time.
+ The ability to use your hands and fingers to feel and manipulate items, including keyboards, up to 100% of applicable work time.
+ The ability to stand, talk, and hear for 75% of applicable work time.
+ The ability to lift and carry up to ten pounds up to 20% of applicable work time.
+ Close Vision: The ability to see clearly at twenty inches or less.
**Travel:**
+ Occasional (up to 25%) travel, including internationally, may be required based on business need.
* #LI-REMOTE
_FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law._
_In the event that COVID-19 vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption._
_Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities, including complying with vaccine requirements._
_For all positions, the Company encourages vaccination against COVID-19 and requires that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors as required, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption._
**EEO Information**
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
**ADA Information**
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ( or ).
**Job Locations** _US-Remote_
**Posted Date** _3 weeks ago_ _(8/11/2025 6:00 PM)_
**_Requisition ID_** _ _
**_Category_** _Marketing_
**_Company (Portal Searching)_** _FUJIFILM Healthcare Americas Corporation_
The Director of Product Marketing, Enterprise Imaging manages our go to market strategy and needs for portfolio of products we sell into the Enterprise Imaging market. He/she would ensure we are effectively promoting the portfolio and brand, that our current customer satisfaction is high and referenceable at all times, that our customers are included in our promotional strategy, that our trade show and other external promotional activities are effective, that we are involved in the market through society activity, and that we ensure sales is prepared, supported, and armed to be successful. The role works closely and in tight collaboration with our customers, our MI sales organization, our marketing communications team, and our MI product management team. This role must consistently demonstrate effective leadership and partnership with all members of the HCUS Medical Informatics organization and work effectively with other cross-functional departments in the organization.
**Company Overview**
At FUJIFILM Healthcare Americas Corporation, we're on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics.
But we don't stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly.
Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive.
Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: Description**
**Duties and Responsibilities:**
+ Drives the most effective go to market strategy for the current Enterprise Imaging product portfolio which includes a point-of-care ultrasound management solution, VNA, enterprise viewer and other ancillary products ensuring we exceed booking and revenue objectives.
+ Develops and drives the market and sales introduction strategy for new products ensuring we exceed initial targets.
+ Develops and maintains regional and national reference sites, ensuring they are always prepared to promote and provide reference for our solution, and that the process for utilizing is well defined and organized.
+ Collaborates closely with MI sales leaders to ensure sales always has the selling tools needed to be successful, to provide subject matter expertise, and demonstration support as needed.
+ Always maintains a high level of market interest and lead generation in product portfolio, from effective promotional messaging and activity, through close collaboration with marketing communications and sales leadership.
+ Work collaboratively with training manager to ensure all level of sales are prepared to effectively execute our go to market strategy and exceed their goals.
+ Work collaboratively with marketing communications to ensure trade shows that promote our product portfolio are well planned, aligned with the go to market strategy, and well executed.
+ Develop a market facing communications strategy that provides continuous external focus on the portfolio messaging and branding through e-communications, web, symposium, customer profiles, webinars, and society work. The calendar of activity is always visible to sales and other departments, and your needs and strategy are well communicated and aligned with marketing communications for optimal execution.
+ Works closely with sales leadership and marketing communications to ensure our inside sales campaigns are effective, appropriately targeting priorities, and measured.
+ Supports the RFP team as a subject matter expert, ensuring RFP responses are complete, accurate, and effective
+ Works closely with our demo team to ensure the demo environment is always current and effective in demonstrating our solution.
+ Collaborates with product management team to provide competitive feedback, market intelligence, and product need input as captured from sales activity and existing customer field activity. Ensure compelling product roadmaps are available and aligned with market and customer needs.
+ Collaborates with other marketing directors to ensure consistency in approach and communications.
+ Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations, and standards.
+ Comply with and pass all requirements for vendor credentialing as part of gaining access to hospitals and facilities to perform assigned job duties.
Key Performance Indicators:
+ Revenue and sales bookings targets met or exceeded for product portfolio.
+ High customer satisfaction levels as measured through KLAS and other industry measurements.
+ Strong brand awareness in the industry and market.
+ Effective product demonstration capability.
+ High win rate in all opportunity engagements.
+ Drive a culture of superior customer experience within organization.
+ Participate in corporate activities (e.g., leadership activities, BPR, etc.).
+ Align behavior with corporate strategy, along with mission, vision and values.
+ Establish and promote a collaborative team environment.
+ Continuously foster employee development.
+ Ensure ongoing and transparent communication- up, down, across the organization.
+ Adhere to the competencies, as defined for the position.
**Qualifications:**
+ BA/BS/MA, with 8+ years of progressive experience in Healthcare / Radiology Informatics product marketing.
+ Extensive experience in software promotion.
+ Extensive experience managing software product roadmaps and software development product collaboration.
+ Experience managing or supporting teams in Enterprise Imaging.
+ Broad functional expertise in marketing and sales, and experience in the areas of sales and marketing strategic planning, go to market product planning, and pricing strategies.
+ Proven track record of overachievement.
+ Ability to work cross-functionally and create business impact.
+ Ability to organize and manage multiple priorities and multiple direct reports.
+ Ability to problem solve, analyze and resolve at both a strategic and tactical level
+ Strong customer orientation.
+ Demonstrated ability to achieve results as an individual and in support of teams.
+ Strong communication skills- presentation, written, and oral.
+ Must have strong interpersonal skills and a demonstrated ability to communicate with a diverse range of individuals.
+ Exercises good judgment.
+ Proficient in Microsoft Office, including PowerPoint, Excel, and Word.
+ Proficient in the use of SalesForce.com.
+ Effective time management skills.
+ Ability to anticipate the need for proactive communication and planning at all levels.
+ Ability to drive action plans with direct and indirect authority, executing within established timeframes and meeting or exceeding stated deliverables.
**Physical Requirements:**
+ The position requires the ability to perform the following physical demands and/or have the listed capabilities:
+ The ability to sit up 75-100% of applicable work time.
+ The ability to use your hands and fingers to feel and manipulate items, including keyboards, up to 100% of applicable work time.
+ The ability to stand, talk, and hear for 75% of applicable work time.
+ The ability to lift and carry up to ten pounds up to 20% of applicable work time.
+ Close Vision: The ability to see clearly at twenty inches or less.
**Travel:**
+ Occasional (up to 25%) travel, including internationally, may be required based on business need.
* #LI-REMOTE
_FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law._
_In the event that COVID-19 vaccine mandates issued by the federal government, or by state or local government become effective and enforceable, the Company will require that the successful candidate hired for positions covered under relevant government vaccine mandate(s) be fully vaccinated against COVID-19, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption._
_Applicants to positions where vendor credentialing or other similar requirements exist to enter facilities will be required to comply with the credentialing requirements of the facilities, including complying with vaccine requirements._
_For all positions, the Company encourages vaccination against COVID-19 and requires that the successful candidate hired be willing to test for the COVID-19 virus periodically and wear a face covering indoors as required, absent being granted an accommodation due to medical or sincerely held religious belief or other legally required exemption._
**EEO Information**
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
**ADA Information**
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ( or ).
**Job Locations** _US-Remote_
**Posted Date** _3 weeks ago_ _(8/11/2025 6:00 PM)_
**_Requisition ID_** _ _
**_Category_** _Marketing_
**_Company (Portal Searching)_** _FUJIFILM Healthcare Americas Corporation_
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8
Product Marketing Manager - Prescription Payer Management
43201 Columbus, Ohio
Meta
Posted 7 days ago
Job Viewed
Job Description
**Summary:**
We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.
**Required Skills:**
Product Marketing Manager - Prescription Payer Management Responsibilities:
1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
5. Create go-to-market (GTM) strategy to drive product adoption & engagement
6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets
8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
**Minimum Qualifications:**
Minimum Qualifications:
9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
10. In-depth knowledge of vision insurance across multiple providers
11. Experience with insurance formulary management and provider network strategies
12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
13. Experience analyzing data and translating to insights that support product development and go-to-market strategies
14. Experience leading implementation of complex product or service offerings
15. Experience working with technical partners to translate between technical and consumer languages
16. Experience collaborating with external vendors and partners
17. Bachelor's degree
**Preferred Qualifications:**
Preferred Qualifications:
18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
19. Interest and understanding of Virtual and Mixed Reality
20. MS/MBA degree
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta's smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and vision insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels.
**Required Skills:**
Product Marketing Manager - Prescription Payer Management Responsibilities:
1. Lead the definition and execution of vision insurance strategy and relationships for Meta's wearables' business
2. Define the value proposition for insurance providers to enable member access to Meta's products using insurance benefits
3. Manage Meta's product status under different formulary scenarios and in- vs. out-of-network provider conditions
4. Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen outcomes for product-market-fit
5. Create go-to-market (GTM) strategy to drive product adoption & engagement
6. Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels
7. Serve as the subject matter expert on prescription wearer and channel needs and mindsets
8. Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
**Minimum Qualifications:**
Minimum Qualifications:
9. 7+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and/or eye health fields
10. In-depth knowledge of vision insurance across multiple providers
11. Experience with insurance formulary management and provider network strategies
12. Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
13. Experience analyzing data and translating to insights that support product development and go-to-market strategies
14. Experience leading implementation of complex product or service offerings
15. Experience working with technical partners to translate between technical and consumer languages
16. Experience collaborating with external vendors and partners
17. Bachelor's degree
**Preferred Qualifications:**
Preferred Qualifications:
18. Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
19. Interest and understanding of Virtual and Mixed Reality
20. MS/MBA degree
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
View Now
9