Product Marketing Manager

43201 Columbus, Ohio Comscore

Posted 11 days ago

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**Job Title:** Product Marketing Manager
**Location:** Remote or New York City, NY
**About this Role:**
***MUST HAVE ADVERTISING TECHNOLOGY EXPERIENCE TO BE CONSIDERED**
**It's an exciting time to be at Comscore.**
As a leading data company, we power the media and advertising industry with trusted insights across content, audiences, and campaigns. From planning to performance, our data fuels smarter decisions and stronger connections for brands, agencies, publishers, and platforms.
Comscore's Product Marketing team, the connective tissue between customer needs, is seeking a Product Marketing Manager to help simplify and amplify our robust suite of data solutions. As a growing function within the Marketing organization, you will partner closely with commercial, product and marketing teams to develop product positioning, define go-to-market strategies, drive commercialization efforts and accelerate adoption and usage of Comscore offerings.
In this role you will play a crucial role leading the product commercialization process. You will perform product positioning, own go-to-market strategies for product and feature rollouts, spearhead competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment-and help our customers meet and exceed their goals.
This role could be a great fit if you love shaping how products connect with customers, solving problems creatively, and balancing big-picture strategy with hands-on execution. If you thrive in a fast-paced environment, enjoy collaboration, and have a passion for telling stories with data, we'd love to hear from you.
**What You'll Do:**
+ Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan.
+ Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
+ For each product launch, conduct market segmentation analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking.
+ Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy.
+ Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
+ Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape.
+ Partner closely with brand marketing in developing market-facing narrative, ensuring accurate product positioning and proof points.
+ Develop competitive analysis resources, including battlecards, competitor grids and positioning maps
**What You'll Need:**
+ 3-5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience for an tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products
+ Strong understanding of the ad ecosystem holistically, across all formats and channels
+ Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement
+ Experience building and executing marketing and go-to-market plans and campaigns
+ Master of simplicity: organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concisely
+ Strong writing, presentation skills and analytical orientation - must love data, and be able to articulate the business impact
+ Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
+ Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
+ Scrappy, creative problem-solver who believes that perfect is the enemy of good
+ Compensation: $125,000 - $150,000; Commensurate with experience.
**About Comscore**
At Comscore, we're pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we're united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you're motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we'd love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
**EEO Statement:** We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.
*LI-ML1
Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.
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Product Marketing Specialist

43215 Columbus, Ohio $70000 Annually WhatJobs

Posted 17 days ago

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full-time
Our client, an innovative software company, is seeking a creative and strategic Product Marketing Specialist to join their dynamic team in Columbus, Ohio, US . This role is ideal for a marketing professional passionate about technology and eager to drive the success of cutting-edge software products. The successful candidate will be instrumental in bridging the gap between product development and market demand, ensuring our client's offerings resonate with target audiences and achieve widespread adoption.

As a Product Marketing Specialist, you will be responsible for understanding market needs, articulating product value propositions, and developing compelling marketing collateral. You will work closely with product management, sales, and broader marketing teams to launch new features, refine messaging, and execute go-to-market strategies. This position requires a blend of analytical thinking, strong communication skills, and a passion for storytelling.

Key Responsibilities:
  • Develop and refine product messaging and positioning that differentiates our products in the market.
  • Create compelling marketing collateral, including product datasheets, presentations, website content, case studies, and sales tools.
  • Collaborate with product management to understand product features, roadmap, and competitive landscape.
  • Plan and execute successful product launches, ensuring cross-functional alignment and market readiness.
  • Conduct market research, competitor analysis, and customer segmentation to identify market opportunities and inform product strategy.
  • Support the sales team with training, tools, and competitive intelligence to help them effectively sell products.
  • Develop and manage content for digital marketing channels (e.g., social media, email campaigns, blog posts) related to product features and benefits.
  • Track and analyze product performance metrics, providing insights and recommendations for optimization.
  • Gather customer feedback and insights to inform product enhancements and future development.
  • Represent the voice of the customer and market within product development discussions.

Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3-5 years of experience in product marketing, preferably within a B2B SaaS or technology company.
  • Proven ability to develop compelling product messaging and create high-quality marketing collateral.
  • Strong understanding of the software development lifecycle and product management principles.
  • Excellent written and verbal communication skills, with strong presentation abilities.
  • Analytical mindset with the ability to interpret market data and customer insights.
  • Proficiency with marketing automation platforms, CRM systems, and content management systems.
  • Self-starter with the ability to work independently and collaboratively in a fast-paced environment.

Our client offers a challenging and rewarding work environment, competitive compensation, and significant opportunities for professional growth in the tech industry. If you are a driven Product Marketing Specialist eager to shape the success of innovative products, we encourage you to apply for this exciting role.
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Growth & Product Marketing Director

43224 Columbus, Ohio AssistIQ

Posted today

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Product Marketing Director

AssistIQ is on a mission to transform surgical and procedural supply management by addressing a fundamental challenge: healthcare systems lack trusted, real-time data on supply and implant usage. Our AI-powered platform captures supply and implant usage with unmatched accuracy, no barcodes, RFID, or manual entry, unlocking new revenue, reducing waste, and surfacing actionable insights that improve patient care and operational efficiency.

We're seeking a Product Marketing Director to build and optimize our account-based marketing process to health systems. In this role, you'll be the connective tissue across teams, living and breathing the customer, defining AssistIQ's core product differentiation, top-level impact to customers across several key stakeholder groups including perioperative, revenue integrity and supply chain. You will stay plugged in to what sales and customer success are seeing every day, and translating those insights into core value drivers to achieve measurable growth.

You'll work closely with external creative and content partners to ensure campaigns resonate and perform, but you'll be the key driver who owns the creation of top of funnel opportunities, demand and conversion success measures, competitive intelligence and overall brand awareness. You will also partner closely on optimizing the marketing tech stack and managing data and segmentation. This is a hands-on, customer facing product marketing role for someone who thrives on continuous optimization and knows how to turn real-world learnings into action.

We welcome candidates who are excited to stay up to speed on the latest AI-powered tools and approaches that can improve and drive efficiency in our martech stack.

What You Will Do

  • Lead strategic Account-Based Marketing (ABM) initiatives to drive pipeline growth and deepen engagement with high-value target accounts. As part of this process, you will continuously refine the core value of AssistIQ's product to various personas, qualifying characteristics for AssistIQ's ICP, and how AssistIQ's product can delight our customers.
  • Stay connected to the customer and partner closely with sales, product, and customer success to ensure marketing campaigns directly support revenue goals, address real-world needs, and evolve with insights from the field.
  • Drive lifecycle marketing: Maintain and refine marketing programs that support the full customer journey, from acquisition to onboarding, engagement, and retention.
  • Own demand generation: Direct campaigns (with AssistIQ's creative team) that build pipeline and drive revenue, partnering heavily with our fractional external marketing studio, Super Green. Ultimately, this role is responsible for generating a pipeline that is aligned with AssistIQ's ideal customer profile. We recognize that the leading indicators for that pipeline conventionally MQLs, SALs, demos are changing throughout marketing. So we are looking for a collaborative leader who will help us define what pre-pipeline KPIs are most predictive of revenue growth
  • Be the internal marketing orchestrator: Collaborate with external strategic and creative partners, leadership, and cross-functional teams to ensure campaigns are aligned, on-brand, and effective.
  • Plan and execute events, webinars, and field marketing activities to build brand awareness and generate pipeline, overseeing budget and spend to ensure maximum ROI.
  • Be the marketing data and insights champion: Build dashboards, analyze performance, and translate analytics into actionable recommendations that drive measurable improvements in opportunities, conversion, and pipeline performance.
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Senior Product Marketing Manager

43201 Columbus, Ohio Trellix

Posted 2 days ago

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**_Job Title:_**
Senior Product Marketing Manager
**About Skyhigh Security:**
Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world's data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency.
Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company.
Skyhigh Security Is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our 'Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self.
We are on these too! Follow us on LinkedIn ( and ( .
**_Role Overview:_**
As a key driver of growth, the Product Marketing team at Skyhigh plays a central role in shaping how we bring products and new capabilities to market and accelerate the success of our existing portfolio. As a Product Marketing Manager leader of Skyhigh's network security portfolio, you will lead and own the go-to-market strategy for our Secure Web Gateway (SWG) and Zero Trust Network Access (ZTNA) offerings-driving positioning, messaging, and enabling Skyhigh Security's field and channel teams to drive pipeline and revenue. You'll work cross-functionally with product, sales, customer value and marketing teams while staying closely connected to customers and market trends. Your impact will be directly tied to Skyhigh's success in expanding our presence in regulated industries and strengthening our leadership in Security Service Edge.
**Role Overview**
As a key driver of growth, the Product Marketing team at Skyhigh plays a central role in shaping how we bring products and new capabilities to market and accelerate the success of our existing portfolio. As a Product Marketing Manager leader of Skyhigh's network security portfolio, you will lead and own the go-to-market strategy for our Secure Web Gateway (SWG) and Zero Trust Network Access (ZTNA) offerings-driving positioning, messaging, and enabling Skyhigh Security's field and channel teams to drive pipeline and revenue. You'll work cross-functionally with product, sales, customer value and marketing teams while staying closely connected to customers and market trends. Your impact will be directly tied to Skyhigh's success in expanding our presence in regulated industries and strengthening our leadership in Security Service Edge.
**What You'll be accountable for:**
**Positioning, Messaging & Competitive Differentiation**
+ Define strategic product positioning for SWG and ZTNA grounded in buyer needs, market dynamics, and Skyhigh's unique strengths-then translate it into clear, impactful messaging across all key personas.
+ Translate product capabilities into compelling value propositions that result in positive business outcomes resonating with security and networking buyers.
+ Develop competitive narratives that helpSkyhigh win with the target SSE segments by clearly demonstrating our differentiation.
**Go-to-Market & Commercial Success**
+ Own product-level bookings goals for the network security portfolio and the strategies to meet and exceed those targets.
+ Define and execute go-to-market strategies aligned to regional sales priorities.
+ Partner with field teams to support product launches, delivering enablement tied to customer journeys, competitive insights, and key value drivers.Collaborate with sales ops and business intelligence teams to track product level performance metrics including pipeline coverage, conversion rates, and win/loss trends.
**Campaign Activation & Demand Alignment**
+ Own campaign activation and work closely with Demand Gen to launch targeted campaigns that drive qualified pipeline for your product lines.
+ Ensure messaging, offers, and audience targeting align to your product line's commercial goals.
+ Monitor campaign performance and optimize GTM levers based on results.
**Sales Enablement & Field Alignment**
+ Develop and maintain enablement tools like pitch and champion decks, value maps, discovery and objection handling guides, competitive battlecards, and ROI models.
+ Lead enablement sessions for sales, SEs, and partners to drive field readiness.
+ Establish a closed feedback loop with field teams to refine messaging and improve sales effectiveness.
**Customer & Market Insight**
+ Analyze buyer behavior, conversion trends, and adoption patterns to identify opportunities
+ Work with Product to recommend changes in pricing, packaging, or feature prioritization
+ Track and synthesize market, customer, and competitive intelligence to inform product roadmap
+ Drive case study development in partnership with customer value and product management teams that highlight key use cases, measurable outcomes, and product differentiation.
+ Support Analyst Relations with messaging, proof points, and customer validation for strategic evaluations and briefings.
**What You Bring**
+ 8+ years in product marketing or GTM roles focused on network security, SWG, ZTNA, SSE, SASE, or related infrastructure technologies.
+ Deep understanding of enterprise security buyers and sales cycles, with a proven ability to influence pipeline and revenue outcomes.
+ Strong strategic thinking, able to connect product capabilities to real-world business impact and competitive advantage.
+ Data-driven mindset with experience interpreting GTM performance metrics and driving iterative improvements.
+ Exceptional communication and storytelling skills, with the ability to distill complexity into compelling narratives for sales, customers, and analysts.
+ Strong cross-functional collaboration skills, particularly working with Product, Sales, and Demand Gen teams. With an ability to influence without authority and drive alignment across global, matrixed teams.
+ Experience supporting Analyst Relations with briefings and targeted inquiries.
**Nice to Have**
+ Experience marketing to regulated industries such as financial services, healthcare, or government.
+ Familiarity with hybrid deployment models (on-prem + cloud) and their impact on buying decisions.
+ Experience representing the company at industry events and tradeshows; participation in panels or thought leadership forums is a plus.
+ Exposure to Account-Based Marketing (ABM) strategies and campaign planning across the funnel.
**_Company Benefits and Perks:_**
We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
+ Retirement Plans
+ Medical, Dental and Vision Coverage
+ Paid Time Off
+ Paid Parental Leave
+ Support for Community Involvement
We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
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Consumer Product Marketing Manager

43201 Columbus, Ohio Meta

Posted 2 days ago

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**Summary:**
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
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Consumer Product Marketing Manager

43201 Columbus, Ohio Meta

Posted 2 days ago

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**Summary:**
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
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Sr Product Marketing Manager

43201 Columbus, Ohio Oracle

Posted 11 days ago

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**Job Description**
Product Marketing Manager - Oracle Fusion Data Intelligence
As a Product Marketing Manager for Oracle's Fusion Data Intelligence, you will be the strategic bridge between product innovation and market impact.
You'll define how we position, message, and bring Oracle Fusion Data Intelligence (FDI) products to market-driving demand, accelerating adoption, and enabling sales.
This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle's analytics story is clear, compelling, and consistent.
**Responsibilities**
**1. Messaging, Positioning & Persona Development**
+ Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences.
+ Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.
+ Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback.
+ Ensure consistent positioning across all touchpoints-from Oracle.com and field marketing to sales decks and analyst reports.
**2. Go-to-Market Strategy & Launch Execution**
+ Define launch strategy and asset BOM for every product release, determining the launch Tier level (1, 2, or 3).
+ Own GTM planning for launches across FDI pillars and product lines, aligning with cross-functional stakeholders.
+ Perform asset gap analyses and ensure on-time creation of launch content-including webpages, datasheets, blogs, sales decks, and demo scripts.
+ Track the performance of GTM efforts through KPIs such as engagement, pipeline generation, and analyst impact.
**3. Competitive Intelligence & Market Insights**
+ Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft FDI differentiators.
+ Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle's perceived position to inform messaging, GTM, and content strategies.
**4. Sales Enablement**
+ Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content
+ Insert FDI messaging/positioning into related enablement efforts by the Apps teams.
+ Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI.
+ Own and maintain sales content in Seismic, ensuring materials remain current, relevant, and aligned with messaging.
+ Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development.
**5. Content Strategy & Market Amplification**
+ Drive content creation that fuels demand generation: blogs, videos, customer stories, eBooks, infographics, social posts, and more.
+ Manage the Oracle.com experience for FDI, including Tech pillar pages and contributions to Apps pages.
+ Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance.
+ Contribute to social media calendars, ensuring timely promotion of launches, campaigns, and product stories.
+ Support executive keynotes, Oracle CloudWorld/Oracle CloudWorld Tour sessions, and major event narratives with compelling content and visuals.
**6. Analyst Relations & Customer Advocacy**
+ Contribute directly to shape and respond to key analyst evaluations (Gartner MQ, Forrester Wave, IDC MarketScape, etc.), contributing positioning, proof points, and roadmap.
+ Lead customer story nominations and reference programs in partnership with various customer advocacy teams.
**7. Metrics, Feedback, and Iteration**
+ Measure success of marketing initiatives, launch outcomes, and messaging effectiveness using tools available, Eloqua, Adobe Analytics (web), Sprinklr analytics (social), YouTube analytics (video), Seismic (content) and sales feedback.
+ Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact.
**8. Social Strategy & Channel Ownership**
+ Help manage the official Oracle Analytics social channels (e.g., LinkedIn, Twitter, YouTube), ensuring regular, strategic content publishing aligned with product priorities and campaigns.
+ Contribute to and help execute the social media calendar, incorporating product launches, thought leadership, customer stories, and relevant industry trends.
+ Create or curate social assets (e.g., post copy, graphics, short videos) in collaboration with the content and design teams.
+ Monitor social engagement using tools like Sprinklr, and refine content and timing based on performance analytics.
+ Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns.
+ Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $87,000 to $178,100 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC3
**About Us**
As a world leader in cloud solutions, Oracle uses tomorrow's technology to tackle today's challenges. We've partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.
We know that true innovation starts when everyone is empowered to contribute. That's why we're committed to growing an inclusive workforce that promotes opportunities for all.
Oracle careers open the door to global opportunities where work-life balance flourishes. We offer competitive benefits based on parity and consistency and support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing or by calling +1 in the United States.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.
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Principal Product Marketing Analyst 4

43201 Columbus, Ohio Oracle

Posted 11 days ago

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Job Description

**Job Description**
**Principal Product Marketing Analyst - MySQL and HeatWave (IC3/4)**
**Job description**
Oracle is seeking an experienced marketer to lead overall product marketing efforts for the MySQL and HeatWave portfolio of offerings, currently encompassing MySQL, HeatWave, HeatWave Lakehouse, HeatWave GenAI, and HeatWave AutoML. Within the outbound product management team, the successful applicant will lead the GTM planning and execution. You will participate in customer activities and collaborate with teams of product managers and sellers to define positioning, messaging, and create compelling content that resonates with both external and internal stakeholders. You will develop assets including Web pages, customer presentations, case studies, success stories, solution brochures, and blogs, as well as orchestrate launches across teams. As SME, you will provide guidance to sales and other teams worldwide to ensure consistency of messaging and execution. The ideal candidate will have extensive knowledge of data management and cloud databases along with a solid understanding of analytics and AI. Familiarity with cloud selling models and open-source database technologies is a definite plus.
**Responsibilities**
+ Develop compelling product marketing content for both new offerings/capabilities and existing ones
+ Work with product management and development teams to translate technical features into customer value propositions that will resonate with key audiences
+ Orchestrate launches of new offerings/capabilities collaborating with product management, PR, AR, campaign, and other teams as appropriate
+ Develop compelling customer presentations for sales reps, webcasts, and key Oracle events
+ Create awareness and demand generation content including customer case studies, solution brochures, blogs, social posts, and videos
+ Review and edit technical content including presentations, white papers, blogs, demos, and hands-on labs
+ Maintain and further develop Web pages
+ Understand the competitive landscape and incorporate relevant updates into content assets intended for use by both external and internal constituencies
+ Foster contacts with regions and support them in their local sales and field marketing efforts via guidance as well as external facing and sales enablement content
+ Ensure the availability of up-to-date content in the global Oracle sales portal
**Preferred qualifications**
+ Minimum of 5 years' product marketing experience in the tech industry
+ Experience marketing and selling cloud databases
+ Solid understanding of analytics and AI
+ Strong product positioning and messaging skills
+ Ability to think strategically with tactical execution
+ Excellent verbal, written, and visual/presentation skills
+ Active social media presence, broad social network connections, and strong creative skills for social media marketing
+ Capable of producing compelling, high-quality documents and presentations on short timelines
+ Demonstrated ability to work across cross-functional teams to achieve business objectives
+ Self-motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
+ MySQL Enterprise Edition and HeatWave knowledge, involvement in MySQL community, and familiarity with open-source model is highly advantageous
+ Bachelor's degree#LI-AH4
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $97,500 to $199,500 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC4
**About Us**
As a world leader in cloud solutions, Oracle uses tomorrow's technology to tackle today's challenges. We've partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.
We know that true innovation starts when everyone is empowered to contribute. That's why we're committed to growing an inclusive workforce that promotes opportunities for all.
Oracle careers open the door to global opportunities where work-life balance flourishes. We offer competitive benefits based on parity and consistency and support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.
We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing or by calling +1 in the United States.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.
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Senior Product Marketing Manager Remote US

43224 Columbus, Ohio Triple Whale Inc.

Posted 25 days ago

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Job Description

Triple Whale is a leader in business intelligence for e-commerce. With more than 35,000 customers in dozens of countries, our software tracks more than $55 billion of online commerce annually. Our culture, built on innovation, creativity, and speed, fosters an environment where great ideas can flourish. Headquartered in Columbus, Ohio, with additional offices in Israel, we are expanding our team to pursue an ambitious vision. Join us and be part of something big! Why Triple Whale needs you Triple Whale is redefining ecommerce and retail with the smartest AI agents in the industry. As roadmap velocity accelerates, we’re looking for a seasoned Product Marketer who can jump in to sharpen our market narrative, lead revenue‑driving product- and sales-led programs, and shape internal enablement. You’ll drive go‑to‑market for bleeding‑edge capabilities, build the content engine that powers sales and self-serve motions, and make sure our customers—and the market—know Triple Whale as the thought leader in AI for commerce. What you’ll do: Market & competitive intelligence— Become an in‑house expert on AI Agents, distill insights into positioning, pitch updates, and analyst briefings. Craft & execute GTM strategies— Partner with Product on monthly and quarterly launches; drive always‑on programs that boost adoption and expansion. Support the agentic content pipeline— Produce use‑case guides, demo videos, webinars, and sales playbooks that shorten deal cycles and raise attach rates. Build “better‑together” narratives— Tie every new capability back to the broader platform story so sales and CS can sell the full value of Triple Whale. Accelerate PLG motions— Partner with Product on product-led entry points for prospects, as well as intent‑based in-app and lifecycle campaigns driving free-to-paid conversion and agent adoptions. Champion customer proof— Scale case‑study production from reactive to proactive, highlighting ROI stories that resonate across segments. Coach & multiply— Institutionalize PMM best practices and raise the overall velocity of the team. What you’ll bring: 4+ years of product marketing experience in high‑growth B2B SaaS (AI, e‑commerce, or martech a plus). Track record of driving 7‑figure revenue launches and owning end‑to‑end GTM playbooks. Fluency across product‑led and sales‑assisted motions; you’re comfortable optimizing trial flows one day and enabling enterprise AEs the next. Strong storytelling chops—able to translate technical capabilities into crisp, differentiated value propositions and collateral. Data‑driven mindset with the ability to measure, learn, and iterate quickly. Strong sense of ownership with a proven track record of taking initiative and thriving in rapidly changing work environments. Natural collaborator who can align Product, Sales, CS, Marketing, and RevOps around a single narrative. Hands‑on experience with AI/ML or agentic workflow products Our Values We Are Customer Obsessed : From our mission to every detailed project, everything we do is designed to create a positive impact for our customers. We Move (Very!) Quickly : The speed at which we work, iterate, and deliver value is our most competitive advantage. We Are Trustworthy : Candor, directness, and honest communication helps us learn, grow and improve so we can win together. We Are Curious : We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths. We Act Like A Mensch : We act with honor, integrity and empathy, and have deep respect for our customers and each other. Greatest Team : A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do Compensation : Competitive salary, benefits, and equity Family Focus : Parental leave and flexibility for families Time Off : Generous PTO. We want you to relax when you need to relax! Healthcare : Excellent medical, dental, and vision coverage 401K : 3% matching Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join Us in Making Waves If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment. The base compensation range for this role is $18,000.00- 140,000.00. The final offer will take into account a range of factors including level of experience, geographic location, and skill alignment with the responsibilities of the role and the current needs of the team and company. Our goal is to ensure fair and competitive compensation that reflects both market benchmarks and individual qualifications. Apply for this job * indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Where are you located? * How did you hear about this job? * By submitting your application, you consent to Triple Whale collecting and using your personal data for purposes related to recruitment, organizational planning on a global scale, and other relevant activities. * Select. Our Privacy Notice outlines the types of personal information we may handle, the locations where processing may occur, the reasons for collecting this information, and the rights you have regarding how Triple Whale manages your data. Will you now or in the future require Triple Whale to commence ("sponsor") an immigration case in order to employ you (for example, H-1B or other employment-based immigration case)? This is sometimes called "sponsorship" for an employment-based visa status. * * Select. #J-18808-Ljbffr

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Sr. Product Marketing Specialist, Exam Gloves

43201 Columbus, Ohio Cardinal Health

Posted today

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Job Description

**What Product and Solutions Marketing contributes to Cardinal Health**
This product marketing role supports the Exam Gloves business within the US Regional Personal Protective Equipment (PPE) marketing team. This business serves traditional acute and non-acute medical markets.
The Sr. Product Marketing Specialist is responsible for working closely with cross functional teams to ensure operational excellence and long-term sustainable growth.
This role supports the Sr. Product Manager and will work closely with our sales team on various projects. Other key activities will include analyzing sales data, creating marketing collateral, managing targeted marketing campaigns and working with inventory to ensure high service levels.
**Responsibilities**
+ Defines the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
+ Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies, and tactics to drive sales & profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders
+ Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
+ Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan; this includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning and can establish and/or adjust the product/service offering.
+ Demonstrates basic financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
+ Works effectively across cross functional groups including but not limited to IT, communications, operations, and sales.
**Qualifications**
+ Bachelor's degree in related field, or equivalent work experience, preferred.
+ 2+ years' experience in related field, preferred.
+ Excellent verbal & written communication skills
+ Microsoft Office experience with an emphasis on Excel and PowerPoint
+ Experience in working independently, using good judgment and leadership abilities to manage short and long-term projects
+ Capable of managing competing priorities to deliver on business commitments in a fast-paced environment
+ Willingness to roll up one's sleeves to get the job done
+ Analytical skills strongly preferred
**What is expected of you and others at this level**
+ Applies working knowledge in the application of concepts, principles, and technical capabilities to perform varied tasks
+ Works on projects of moderate scope and complexity
+ Identifies possible solutions to a variety of technical problems and takes actions to resolve
+ Applies judgment within defined parameters
+ Receives general guidance may receive more detailed instruction on new projects
+ Work reviewed for sound reasoning and accuracy
+ Able to deal with ambiguity
+ Maintain a positive attitude with a focus on creative solutions and strong internal partnerships
**Anticipated salary range:** $67,500 - $96,400
_**The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity._
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 08/15/2025 *if interested in opportunity, please submit application as soon as possible.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
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