22 Brand Management jobs in Marlton

**Job Description**
**The** **Position**
The Director, MedTech Marketing & Brand Management, will lead the strategic direction and execution of key marketing initiatives for the MedTech business unit. This role reports directly to the MedTech Business Unit Lead and oversees two Associate Directors responsible for Direct Sales Marketing and Market Development. The Director ensures alignment of marketing strategies with commercial objectives, manages promotional budgets, and drives go-to-market planning, research, and program effectiveness.
The ideal candidate will transform the marketing team from a focus on asset production and program management to a fully integrated sales and strategic marketing function. With urgency and creativity, they will partner with Medical Education on the execution of localized, bottom-up marketing / Med Education efforts-leveraging regional KOL speakers, targeted events, and mobile simulation labs to drive engagement. They will also oversee the development and deployment of top-down strategic assets / programs that articulate the Jada System's clinical, operational, and economic value, supporting its standardization across the perinatal quality landscape and broader health systems. Additionally, the candidate will champion targeting and profiling strategies, as well as call point detailing and message mapping, to enrich face-to-face interactions and maximize field impact.
**Responsibilities**
Strategic Leadership
+ Develop and execute integrated marketing strategies aligned with business goals.
+ Oversee and support Associate Directors in Direct Sales Marketing and Market Development.
+ Drive adoption in base accounts, close new accounts, and re-engage dormant accounts.
Operational Management
+ Manage promotional budgets, project planning, and go-to-market strategies.
+ Interpret data and research to inform decisions and measure program effectiveness.
+ Liaising with Global Marketing, Pipeline Asset Development/Management, Global Medical Affairs, and Outcomes Research.
Field-Based Marketing
+ Partner with Sales & Medical Education teams to execute field-based tactics include KOL engagement, regional events, and mobile simulations.
+ Collaborate with cross-functional teams to support institutional value offerings and strategic partnerships.
**Required Education, Experience and Skills**
+ Bachelor's degree in Marketing, Business, or related field required.
+ MBA or advanced degree preferred.
+ Ten plus years of progressive marketing experience in healthcare or MedTech.
+ Proven track record of leading high-performing teams. Experience with go-to-market strategy and field-based marketing.
+ Strategic thinking and executional excellence.
+ Strong leadership and team development.
+ Project and budget management.
+ Effective communication and stakeholder engagement.
OGNPPH
**Who We Are:**
Organon delivers ingenious health solutions that enable people to live their best lives. We are a $6.5 billion global healthcare company focused on making a world of difference for women, their families and the communities they care for. We have an important portfolio and are growing it by investing in the unmet needs of Women's Health, expanding access to leading biosimilars and touching lives with a diverse and trusted portfolio of health solutions. Our Vision is clear: A better and healthier every day for every woman.
**US and PR Residents Only**
For more information about personal rights under Equal Employment Opportunity, visit:
EEOC Poster
EEOC GINA Supplement
OFCCP EEO Supplement
OFCCP Pay Transparency Rule
Organon is an Equal Opportunity Employer. We are committed to fostering a culture of inclusion, innovation, and belonging for all employees and job applicants. We ensure all employment practices are conducted without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability, veteran status, or any other characteristic protected by state or federal law.
**Search Firm Representatives Please Read Carefully**
Organon LLC., does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
**Applicable to United States Positions Only:** Under various U.S. state laws, Organon is required to provide a reasonable estimate of the salary range for this job. Final salary determinations take a number of factors into account including, but not limited to, primary work location, relevant skills, education level, and/or prior work experience. The applicable salary range for this position in the U.S. is stated below. Benefits offered in the U.S. include a retirement savings plan, paid vacation and holiday time, paid caregiver/parental and medical leave, and health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
**Annualized Salary Range (US)**
$68,000.00 - 285,800.00
**Please Note: Pay Ranges are Specific to local market and therefore vary from country to country**
**Employee Status:**
Regular
**Relocation:**
No relocation
**VISA Sponsorship:**
**Travel Requirements:** **Organon employees must be able to satisfy all applicable travel and credentialing requirements, including associated vaccination prerequisites.**
**Flexible Work Arrangements:**
**Shift:**
**Valid Driving License:**
**Hazardous Material(s):**
**Number of Openings:**
1
**Requisition ID:** R534752

**Job Title:** Product Marketing Manager
**Location:** Remote or New York City, NY
**About this Role:**
***MUST HAVE ADVERTISING TECHNOLOGY EXPERIENCE TO BE CONSIDERED**
**It's an exciting time to be at Comscore.**
As a leading data company, we power the media and advertising industry with trusted insights across content, audiences, and campaigns. From planning to performance, our data fuels smarter decisions and stronger connections for brands, agencies, publishers, and platforms.
Comscore's Product Marketing team, the connective tissue between customer needs, is seeking a Product Marketing Manager to help simplify and amplify our robust suite of data solutions. As a growing function within the Marketing organization, you will partner closely with commercial, product and marketing teams to develop product positioning, define go-to-market strategies, drive commercialization efforts and accelerate adoption and usage of Comscore offerings.
In this role you will play a crucial role leading the product commercialization process. You will perform product positioning, own go-to-market strategies for product and feature rollouts, spearhead competitive analysis, sales enablement, and thought leadership efforts that highlight how we maximize the value of cross-platform media investment-and help our customers meet and exceed their goals.
This role could be a great fit if you love shaping how products connect with customers, solving problems creatively, and balancing big-picture strategy with hands-on execution. If you thrive in a fast-paced environment, enjoy collaboration, and have a passion for telling stories with data, we'd love to hear from you.
**What You'll Do:**
+ Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan.
+ Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence
+ For each product launch, conduct market segmentation analysis, define ideal customer profiles, define launch phases, develop product positioning/value props, establish pricing/packaging, and articulate KPIs for benchmarking.
+ Own the development of customer/external roadmaps for different customer segments, with a bias towards agility and accuracy.
+ Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner communications
+ Foster deep cross-collaboration between Product, Sales, and Marketing to consistently deliver clear, compelling, and differentiated product positioning within a highly competitive landscape.
+ Partner closely with brand marketing in developing market-facing narrative, ensuring accurate product positioning and proof points.
+ Develop competitive analysis resources, including battlecards, competitor grids and positioning maps
**What You'll Need:**
+ 3-5+ years of marketing experience, including at least 3 years of direct product marketing or product management experience for an tech platform, measurement vendor, OEM or publisher with cross-channel, video and television-related products
+ Strong understanding of the ad ecosystem holistically, across all formats and channels
+ Technically savvy, with experience in and deep understanding of the programmatic ad tech industry as well as ad-measurement
+ Experience building and executing marketing and go-to-market plans and campaigns
+ Master of simplicity: organized thinker with excellent written and verbal interpersonal skills. You can simplify complex topics and explain them clearly and concisely
+ Strong writing, presentation skills and analytical orientation - must love data, and be able to articulate the business impact
+ Excellent interpersonal skills to interact with cross-functional teams, and external partners; People manager experience a plus
+ Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment
+ Scrappy, creative problem-solver who believes that perfect is the enemy of good
+ Compensation: $125,000 - $150,000; Commensurate with experience.
**About Comscore**
At Comscore, we're pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we're united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you're motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we'd love to hear from you.
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com.
**EEO Statement:** We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.
To comply with federal law, Comscore participates in E-Verify. Successful candidates must pass the E-Verify process after hire.
*LI-ML1
Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference.

**_Job Title:_**
Senior Product Marketing Manager
**About Skyhigh Security:**
Skyhigh Security is a dynamic, fast-paced, cloud company that is a leader in the security industry. Our mission is to protect the world's data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency.
Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Santa Clara, Aylesbury, Paderborn, Bengaluru, Sydney, Tokyo and more, our employees are the heart and soul of our company.
Skyhigh Security Is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, creating the flexibility and freedom you need from your work environment to reach your potential. From our employee recognition program, to our 'Blast Talks' learning series, and team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self.
We are on these too! Follow us on LinkedIn ( and ( .
**_Role Overview:_**
As a key driver of growth, the Product Marketing team at Skyhigh plays a central role in shaping how we bring products and new capabilities to market and accelerate the success of our existing portfolio. As a Product Marketing Manager leader of Skyhigh's network security portfolio, you will lead and own the go-to-market strategy for our Secure Web Gateway (SWG) and Zero Trust Network Access (ZTNA) offerings-driving positioning, messaging, and enabling Skyhigh Security's field and channel teams to drive pipeline and revenue. You'll work cross-functionally with product, sales, customer value and marketing teams while staying closely connected to customers and market trends. Your impact will be directly tied to Skyhigh's success in expanding our presence in regulated industries and strengthening our leadership in Security Service Edge.
**Role Overview**
As a key driver of growth, the Product Marketing team at Skyhigh plays a central role in shaping how we bring products and new capabilities to market and accelerate the success of our existing portfolio. As a Product Marketing Manager leader of Skyhigh's network security portfolio, you will lead and own the go-to-market strategy for our Secure Web Gateway (SWG) and Zero Trust Network Access (ZTNA) offerings-driving positioning, messaging, and enabling Skyhigh Security's field and channel teams to drive pipeline and revenue. You'll work cross-functionally with product, sales, customer value and marketing teams while staying closely connected to customers and market trends. Your impact will be directly tied to Skyhigh's success in expanding our presence in regulated industries and strengthening our leadership in Security Service Edge.
**What You'll be accountable for:**
**Positioning, Messaging & Competitive Differentiation**
+ Define strategic product positioning for SWG and ZTNA grounded in buyer needs, market dynamics, and Skyhigh's unique strengths-then translate it into clear, impactful messaging across all key personas.
+ Translate product capabilities into compelling value propositions that result in positive business outcomes resonating with security and networking buyers.
+ Develop competitive narratives that helpSkyhigh win with the target SSE segments by clearly demonstrating our differentiation.
**Go-to-Market & Commercial Success**
+ Own product-level bookings goals for the network security portfolio and the strategies to meet and exceed those targets.
+ Define and execute go-to-market strategies aligned to regional sales priorities.
+ Partner with field teams to support product launches, delivering enablement tied to customer journeys, competitive insights, and key value drivers.Collaborate with sales ops and business intelligence teams to track product level performance metrics including pipeline coverage, conversion rates, and win/loss trends.
**Campaign Activation & Demand Alignment**
+ Own campaign activation and work closely with Demand Gen to launch targeted campaigns that drive qualified pipeline for your product lines.
+ Ensure messaging, offers, and audience targeting align to your product line's commercial goals.
+ Monitor campaign performance and optimize GTM levers based on results.
**Sales Enablement & Field Alignment**
+ Develop and maintain enablement tools like pitch and champion decks, value maps, discovery and objection handling guides, competitive battlecards, and ROI models.
+ Lead enablement sessions for sales, SEs, and partners to drive field readiness.
+ Establish a closed feedback loop with field teams to refine messaging and improve sales effectiveness.
**Customer & Market Insight**
+ Analyze buyer behavior, conversion trends, and adoption patterns to identify opportunities
+ Work with Product to recommend changes in pricing, packaging, or feature prioritization
+ Track and synthesize market, customer, and competitive intelligence to inform product roadmap
+ Drive case study development in partnership with customer value and product management teams that highlight key use cases, measurable outcomes, and product differentiation.
+ Support Analyst Relations with messaging, proof points, and customer validation for strategic evaluations and briefings.
**What You Bring**
+ 8+ years in product marketing or GTM roles focused on network security, SWG, ZTNA, SSE, SASE, or related infrastructure technologies.
+ Deep understanding of enterprise security buyers and sales cycles, with a proven ability to influence pipeline and revenue outcomes.
+ Strong strategic thinking, able to connect product capabilities to real-world business impact and competitive advantage.
+ Data-driven mindset with experience interpreting GTM performance metrics and driving iterative improvements.
+ Exceptional communication and storytelling skills, with the ability to distill complexity into compelling narratives for sales, customers, and analysts.
+ Strong cross-functional collaboration skills, particularly working with Product, Sales, and Demand Gen teams. With an ability to influence without authority and drive alignment across global, matrixed teams.
+ Experience supporting Analyst Relations with briefings and targeted inquiries.
**Nice to Have**
+ Experience marketing to regulated industries such as financial services, healthcare, or government.
+ Familiarity with hybrid deployment models (on-prem + cloud) and their impact on buying decisions.
+ Experience representing the company at industry events and tradeshows; participation in panels or thought leadership forums is a plus.
+ Exposure to Account-Based Marketing (ABM) strategies and campaign planning across the funnel.
**_Company Benefits and Perks:_**
We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
+ Retirement Plans
+ Medical, Dental and Vision Coverage
+ Paid Time Off
+ Paid Parental Leave
+ Support for Community Involvement
We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.

**Summary:**
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

**Summary:**
Meta is seeking an experienced Product Marketing Manager to join our team. As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.In this role, you will be responsible for driving market requirements and go-to-market plans for Meta's solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products.You will also lead inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences, leading go-to-marketing efforts that drive awareness and adoption, and working cross-functionally with partners at various altitudes throughout the company.The ideal candidate will have experience in digital advertising, monetization, product management or marketing, and an understanding of the digital advertising, marketing industry. Will independently drive cross-functional work to deliver results within a fast-paced environment, and have demonstrated skills in cross-functional collaboration, analytical, and communication skills, as well as experience in managing multiple concurrent projects and navigating ambiguity.
**Required Skills:**
Consumer Product Marketing Manager Responsibilities:
1. Lead market assessment, quantitative analysis, qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering
2. Understand advertiser needs/requirements and product risk areas in order to prioritize recommendations to product, engineering, and design teams for new and existing products
3. Drive cross-functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner
4. Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
5. Own go-to-market strategy for a portfolio of products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning
6. Drive successful go-to-market activations across multiple internal sales and partnerships teams by crafting effective messaging for a variety of audiences and enabling go-to-market teams at scale
7. Partner with brand and integrated marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption and long term engagement
**Minimum Qualifications:**
Minimum Qualifications:
8. 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
9. Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
10. Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
11. Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
12. Communication experience that is effective with technical, business, and external stakeholders
13. Bachelor's Degree in Business, Marketing or Related discipline
**Preferred Qualifications:**
Preferred Qualifications:
14. Direct experience in Product Marketing, partnering closely with Product teams
15. Experience with consumer GTM strategies based on consumer driven insights
16. Experience with consumer facing product launches and consumer campaigns
17. Internet or technology industry experience
18. International experience
19. Copywriting experience
**Public Compensation:**
$158,000/year to $223,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

The Senior Product Marketing Specialist will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate CE products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. The role will work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.
**Essential Duties and responsibilities**
+ **Market Intelligence:** understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
+ **Product Positioning:** develop clear and compelling product positioning and messaging that differentiates our products in the market.
+ **Content Creation:** create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
+ **Sales Enablement:** equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
+ **Partner Enablement:** support the partner ecosystem with the necessary tools and materials to sell our products effectively.
+ **Analyst Support:** create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
+ **Stakeholder Engagement:** collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
***This is a Hybrid role requiring 2 days a week in a Wolters Kluwer office location***
**Job Qualifications**
Education: Bachelor's degree from an accredited four-year college or university in relevant field or equivalent
Experience: Five or more years of demonstrated success in product marketing
Other Knowledge, Skills, Abilities or Certifications:
Required:
+ Experience working with sales, account management and customer success functions
+ Strong understanding of SaaS products and their application in business
+ Experience in marketing enterprise software solutions
+ Ability to translate complex topics into simple, clear, and intuitive language
+ Team player able to work within a matrixed organizational structure
+ Experience in creating marketing collateral & sales enablement tools
Preferred:
Experience in healthcare technology or similar setting a plus
**Travel requirements**
Up to 10% travel required as necessary, mostly to internal meetings
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

**Job Description**
Product Marketing Manager - Oracle Fusion Data Intelligence
As a Product Marketing Manager for Oracle's Fusion Data Intelligence, you will be the strategic bridge between product innovation and market impact.
You'll define how we position, message, and bring Oracle Fusion Data Intelligence (FDI) products to market-driving demand, accelerating adoption, and enabling sales.
This role requires deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing to ensure Oracle's analytics story is clear, compelling, and consistent.
**Responsibilities**
**1. Messaging, Positioning & Persona Development**
+ Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences.
+ Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback.
+ Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback.
+ Ensure consistent positioning across all touchpoints-from Oracle.com and field marketing to sales decks and analyst reports.
**2. Go-to-Market Strategy & Launch Execution**
+ Define launch strategy and asset BOM for every product release, determining the launch Tier level (1, 2, or 3).
+ Own GTM planning for launches across FDI pillars and product lines, aligning with cross-functional stakeholders.
+ Perform asset gap analyses and ensure on-time creation of launch content-including webpages, datasheets, blogs, sales decks, and demo scripts.
+ Track the performance of GTM efforts through KPIs such as engagement, pipeline generation, and analyst impact.
**3. Competitive Intelligence & Market Insights**
+ Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft FDI differentiators.
+ Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle's perceived position to inform messaging, GTM, and content strategies.
**4. Sales Enablement**
+ Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content
+ Insert FDI messaging/positioning into related enablement efforts by the Apps teams.
+ Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI.
+ Own and maintain sales content in Seismic, ensuring materials remain current, relevant, and aligned with messaging.
+ Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development.
**5. Content Strategy & Market Amplification**
+ Drive content creation that fuels demand generation: blogs, videos, customer stories, eBooks, infographics, social posts, and more.
+ Manage the Oracle.com experience for FDI, including Tech pillar pages and contributions to Apps pages.
+ Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance.
+ Contribute to social media calendars, ensuring timely promotion of launches, campaigns, and product stories.
+ Support executive keynotes, Oracle CloudWorld/Oracle CloudWorld Tour sessions, and major event narratives with compelling content and visuals.
**6. Analyst Relations & Customer Advocacy**
+ Contribute directly to shape and respond to key analyst evaluations (Gartner MQ, Forrester Wave, IDC MarketScape, etc.), contributing positioning, proof points, and roadmap.
+ Lead customer story nominations and reference programs in partnership with various customer advocacy teams.
**7. Metrics, Feedback, and Iteration**
+ Measure success of marketing initiatives, launch outcomes, and messaging effectiveness using tools available, Eloqua, Adobe Analytics (web), Sprinklr analytics (social), YouTube analytics (video), Seismic (content) and sales feedback.
+ Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact.
**8. Social Strategy & Channel Ownership**
+ Help manage the official Oracle Analytics social channels (e.g., LinkedIn, Twitter, YouTube), ensuring regular, strategic content publishing aligned with product priorities and campaigns.
+ Contribute to and help execute the social media calendar, incorporating product launches, thought leadership, customer stories, and relevant industry trends.
+ Create or curate social assets (e.g., post copy, graphics, short videos) in collaboration with the content and design teams.
+ Monitor social engagement using tools like Sprinklr, and refine content and timing based on performance analytics.
+ Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns.
+ Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives.
Disclaimer:
**Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.**
**Range and benefit information provided in this posting are specific to the stated locations only**
US: Hiring Range in USD from: $87,000 to $178,100 per annum. May be eligible for bonus and equity.
Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.
Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.
Oracle US offers a comprehensive benefits package which includes the following:
1. Medical, dental, and vision insurance, including expert medical opinion
2. Short term disability and long term disability
3. Life insurance and AD&D
4. Supplemental life insurance (Employee/Spouse/Child)
5. Health care and dependent care Flexible Spending Accounts
6. Pre-tax commuter and parking benefits
7. 401(k) Savings and Investment Plan with company match
8. Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
9. 11 paid holidays
10. Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
11. Paid parental leave
12. Adoption assistance
13. Employee Stock Purchase Plan
14. Financial planning and group legal
15. Voluntary benefits including auto, homeowner and pet insurance
The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.
Career Level - IC3
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