13 Brand Management jobs in Pine Hill

We are seeking a dynamic and experienced Associate Director, Product Marketing to join our Nursing education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids.
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications:**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 8+ years of experience in **product marketing** , with at least 2+ years in **higher education** sales and/or marketing, required
+ **B2B** experience required
+ Demonstrated high level of **critical thinking** and **decision making** skills; ability to **think strategically** , prioritize and multitask effectively.
+ Advanced skills in conducting complex **market research** and **competitive analysis** .
+ Expertise in creating and refining compelling **strategic messaging** through various mediums.
+ Leadership skills and experience in **project management** .
+ Ability to work **collaboratively** in a fast-paced, cross-functional environment.
+ Strong understanding of healthcare education and its unique challenges.
+ Excellent written and verbal communication skills.
+ Proficiency in analyzing and interpreting complex data sets.
+ Proficiency in marketing automation tools and CRM software.
+ Analytical mindset with a focus on data-driven decision making.
**Travel Requirements** : This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Our client is seeking a strategic and results-driven Senior Product Marketing Manager to lead go-to-market strategies for their innovative product portfolio in Philadelphia, Pennsylvania, US . This critical role involves deep market understanding, competitive analysis, and crafting compelling messaging that resonates with target audiences. You will be responsible for developing and executing comprehensive marketing plans that drive product adoption, revenue growth, and market share. The ideal candidate will have a proven track record in B2B or B2C product marketing, with experience in launching new products and managing the entire product lifecycle from a marketing perspective. Key responsibilities include defining product positioning and messaging, creating sales enablement materials (presentations, datasheets, case studies), managing marketing campaigns across various channels (digital, content, events), and analyzing market trends and customer feedback to inform product strategy. You will collaborate closely with product management, sales, and engineering teams to ensure successful product launches and ongoing market success. Experience with market segmentation, buyer persona development, and competitive intelligence gathering is essential. The Senior Product Marketing Manager will also be responsible for training the sales team on new product features and value propositions. Excellent communication, presentation, and writing skills are a must, as you will be a key voice for the product in the market. This is an exciting opportunity to influence product strategy and drive significant business impact in a dynamic industry.

Responsibilities:

• Develop and execute go-to-market strategies for new and existing products.
• Define product positioning, messaging, and value propositions.
• Create compelling marketing collateral and sales enablement tools.
• Manage integrated marketing campaigns across digital and traditional channels.
• Conduct market research, competitive analysis, and customer segmentation.
• Develop buyer personas and understand customer needs.
• Train and support the sales team on product knowledge and messaging.
• Analyze marketing campaign performance and optimize for results.
• Collaborate with Product Management and Engineering on product strategy.
• Present product plans and results to stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in product marketing or a similar role.
• Proven success in developing and launching products.
• Strong understanding of marketing principles and channels.
• Excellent written and verbal communication skills.
• Proficiency in creating compelling marketing content.
• Experience with CRM and marketing automation tools.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects simultaneously.
• Experience in (Specify Industry relevant to the fictional company) is a plus.

**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**What you'll do here:**
We are seeking an experienced and dynamic **Senior Product Marketing Manager, SaaS Product** who will gather, analyze, and disseminate critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping Infosec win in the market by supporting our Sales teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing tactics, sales, and strategy. You will be the designer and orchestrater of the go-to-market plan. In this role, you will drive success by keeping the buyer at the heart of everything you do.
**Responsibilities:**
+ **Go-to-market.** Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging. Perform customer and prospect research via interviews, surveys, and analyst reports.
+ **Competitive intelligence.** Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement. Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
+ **Product launches.** Work with Product Management and Sales to define marketability of new product features and launches. Create marketing launch plan based on inputs. Manage visibility and communication on launch activities for prospect and client-facing teams.
+ **Campaign strategy.** Brainstorm concepts for prospect and customer engagement beyond launches - work with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaign concepts.
+ **Product roadmap.** Influence product roadmap development based on business initiatives, market needs and customer feedback.
+ **Sales enablement.** Strategize with Sales Enablement to arm, train and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes. Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
+ **Data-driven approach.** Review product performance data against goals on a regular basis. Analyze and improve sales and product performance to support short-term and long-term pipeline goals.
**Skills you will need here:**
+ Minimum 8 years' experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
+ Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
+ Detail-oriented with strong organizational and project management skills.
+ Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
+ Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
+ Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands. Ability to translate technical information into buyer-oriented messaging
+ Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
+ Ability to use marketing analytics and customer feedback to improve product and user adoption.
+ Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
+ Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
**About Infosec**
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at +1 ( .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$130,000.00 - $150,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
**Job Summary**
Comcast is seeking a visionary and results-oriented Senior Vice President (SVP), Xfinity Consumer Product Marketing to lead the strategic direction, development, and lifecycle management of consumer-facing products and services under the Xfinity brand. Reporting directly to the Chief Growth Officer, this executive will serve as the architect of Xfinity's multi-year product roadmap, ensuring offerings are aligned with evolving customer needs, competitive dynamics, and Comcast's broader business objectives.
As a key member of the senior leadership team, the SVP will drive innovation, growth, and customer value across Comcast's residential broadband, mobile, video, and smart home portfolios. This leader will own the end-to-end customer journey, with an eye to product P&L and go-to-market execution, while fostering a culture of innovation, agility, and data-driven decision-making. The role requires close collaboration with cross-functional partners in Product, Technology, Marketing, Customer Experience, Sales, and Finance to deliver converged, high-quality, and differentiated experiences to millions of households.
**Job Description**
**Key Responsibilities:**
Product Growth Strategy
+ Define and execute a compelling, multi-year product strategy that aligns with Comcast's vision and growth objectives.
+ Oversee the full product portfolio, ensuring offerings meet market demands, drive customer satisfaction, and deliver financial performance.
+ Translate consumer insights, behavioral data, and satisfaction metrics into actionable strategies and investment priorities.
+ Balance innovation with lifecycle management of existing products, ensuring continuous improvement and monetization.
+ Drive the development and successful launch of new products that meet quality standards, regulatory requirements, and market needs.
+ Promote and evolve converged offerings that unify broadband, mobile, and video services - simplifying the customer experience through integrated billing, support, and service delivery.
Business Leadership
+ Own product P&L by line of business, ensuring profitability, efficiency, and strategic alignment.
+ Serve as the central hub for cross-functional collaboration across product lines and enterprise stakeholders.
+ Define and refine differentiated value propositions that address customer pain points and elevate the Xfinity brand.
+ Develop enterprise-wide business requirements and strategic investment plans that support long-term growth and innovation.
+ Demonstrate the ability to monetize product ideas and scale them effectively in competitive markets.
End-to-End Execution
+ Lead and align cross-functional teams - including engineering, marketing, sales, and customer service - to ensure seamless execution of product strategies.
+ Own the full customer journey from ideation to post-launch support, ensuring consistency and excellence at every touchpoint.
+ Coordinate go-to-market efforts, ensuring product readiness, resource alignment, and effective communication of value propositions.
+ Establish and monitor KPIs to track product success, customer satisfaction, and financial outcomes.
+ Influence product design and technical specifications based on customer insights, market trends, and competitive intelligence.
+ Ensure all products comply with national and international regulations, including data protection laws and industry-specific standards.
**Qualifications:**
+ 15+ years of experience in strategic product development, consumer services, or technology, with at least 5 years in a senior executive role.
+ Proven success in developing and executing large-scale, consumer-focused product strategies within telecommuications, media, technology, or adjacent industries.
+ Deep knowledge of broadband, mobile, video, and smart home markets, with the ability to anticipate trends and shifts in customer expectations.
+ Strong financial and analytical acumen; demonstrated ability to build compelling business cases and translate strategy into measurable outcomes.
+ Exceptional leadership, collaboration, and influencing skills across cross-functional teams and executive stakeholders.
+ Excellent communication and storytelling capabilities; experience presenting to C-suite and board-level audiences.
+ Bachelor's degree required; MBA or equivalent advanced degree strongly preferred.
**Employees at all levels are expected to:**
+ Understand our Operating Principles; make them the guidelines for how you do your job.
+ Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
+ Know your stuff - be enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.
+ Win as a team - make big things happen by working together and being open to new ideas.
+ Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
+ Drive results and growth.
+ Respect and promote inclusion.
+ Do what's right for each other, our customers, investors, and our communities.
**Disclaimer:**
+ Comcast is an EOE/Veterans/Disabled/LGBTQ+ employer.
+ The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
**Skills:**
Execution Excellence; Cross-Functional Leadership; Financial Acumen; Innovative Leadership; Customer Centricity; Strategic Thinking; Storytelling
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary ( on our careers site for more details.
**Education**
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
**Relevant Work Experience**
15 Years **Job Family Group:** Strategic Planning & Development

Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Our client is seeking a dynamic and experienced Senior AI Product Marketing Manager to drive the go-to-market strategy for their cutting-edge AI products. This role is fully remote, allowing you to collaborate with a global team from anywhere. You will be responsible for defining product positioning, developing compelling messaging, and executing product launches that capture market share. The ideal candidate possesses a deep understanding of AI technologies, a strategic marketing mindset, and a proven ability to translate technical capabilities into clear customer benefits. You will work closely with product management, engineering, and sales teams to ensure market success. Responsibilities include:

• Developing and executing comprehensive product marketing strategies for AI products, including market analysis, competitive intelligence, and target audience identification.
• Crafting clear, concise, and compelling product positioning and messaging that resonates with target markets.
• Leading the go-to-market planning and execution for new AI product launches and feature updates.
• Creating a variety of marketing collateral, including datasheets, white papers, case studies, presentations, and website content.
• Educating and enabling the sales team on AI product value propositions and competitive differentiators.
• Gathering market feedback and customer insights to inform product strategy and roadmap development.
• Collaborating with demand generation teams to create effective campaigns that drive lead acquisition.
• Representing the company at industry events, webinars, and customer briefings.
• Staying at the forefront of AI trends and applying that knowledge to marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA preferred.
• Minimum of 7 years of experience in product marketing, with a strong focus on AI, machine learning, or related emerging technologies.
• Proven track record of successfully launching and marketing complex technical products.
• Deep understanding of AI concepts, applications, and market dynamics.
• Excellent written and verbal communication skills, with the ability to articulate technical concepts to diverse audiences.
• Strong analytical and strategic thinking capabilities.
• Experience with market research and competitive analysis tools.
• Ability to work effectively in a fast-paced, remote team environment.

This is a remarkable opportunity to shape the future of AI product marketing.

About Us:
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
How We Work:
At Proofpoint, you'll be part of a global team that breaks barriers to redefine cybersecurity, guided by our BRAVE core values: Bold in how we dream and innovate, Responsive to feedback, challenges, and opportunities, Accountable for results and best-in-class outcomes, Visionary in future-focused problem-solving, Exceptional in execution and impact.
**Corporate Overview**
In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they rely on from a uniquely people-centric perspective.
And we are just as passionate about finding the right people to help us in that mission. When you join Proofpoint, you are helping to:
+ Build and enhance our proven security platform
+ Blend innovation and speed in a constantly evolving cloud environment
+ Analyze new threats and offer deep insight through data-driven intel
+ Collaborate with customers to help solve their toughest security challenges
We are devoted to helping our customers protect their greatest assets and biggest security risk: their people. That is why we are a leader in next-generation cybersecurity-and why more than half of the Fortune 100 trusts us as a security partner.
**The Role**
Proofpoint is seeking a strategic and customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. In this strategic role, you will focus on increasing product adoption and reducing churn. You will develop compelling messages and rich, digital content that reinforce product value, educate users and drive adoption of key features. You will collaborate with Customer Success, Product and Renewal Sales teams to craft compelling narratives, develop go-to-market strategies for customer-facing features, and build programs that reduce churn. This is a high-impact opportunity to influence how we grow and retain loyal customers. The ideal candidate is a detail-oriented, self-starter who can balance strategy with tactical execution.
**Your day-to-day**
+ Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments
+ Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (e.g. onboarding, adoption and renewal)
+ Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral
+ Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention
+ Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys
+ Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks
+ Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials that reinforce Proofpoint's value.
+ Partner with Finance, Customer Success and Product to monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics.
**What you bring to the team**
+ Strong ability to translate complex product capabilities into compelling, customer-centric messaging
+ Strong understanding of email security challenges, including phishing, malware and BEC
+ Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal customer lifecycle stages
+ Excellent written, visual and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders (e.g. CISOs, CIOs, Directors/Managers, practitioners)
+ Exceptional cross-functional collaboration, stakeholder management skills and experience partnering with Customer Success, Product and Renewals Sales
+ Analytical mindset with a bias toward action and getting things done
+ Ability to work independently and adapt quickly
+ 6+ years of product marketing, lifecycle marketing or customer marketing experience to enterprise IT or security, with at least 2 years in a senior-level or strategic role.
+ BS/BA required, preferably in business or technical concentration
**Why Proofpoint**
Protecting people is at the heart of our award-winning lineup of cybersecurity solutions, and the people who work here are the key to our success. We are a customer-focused and driven-to-win organization with leading-edge products-and many exciting reasons to join our team. We believe in hiring the best, the brightest and cultivating a culture of collaboration and appreciation.
We are a diverse, multinational Proofpoint with opportunities in all functions, and leaders that welcome candidates from all walks of life. Apply today and explore your future #LifeAtPFPT.
Why Proofpoint? At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:
- Competitive compensation
- Comprehensive benefits
- Learning & Development: We are committed to the growth and development of our team members, offering a range of programs including leadership and professional development workshops, stretch project assignments, and mentoring opportunities to help employees reach their full potential.
- Flexible work environment: (Remote options, hybrid schedules, flexible hours, etc.).
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
Our Culture:
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone. We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to . How to Apply Interested? Submit your application here . We can't wait to hear from you!
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.
**Base Pay Ranges:**
SF Bay Area, New York City Metro Area:
Base Pay Range: 161,625.00 - 237,050.00 USD
California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
Base Pay Range: 132,225.00 - 193,930.00 USD
All other cities and states excluding those listed above:
Base Pay Range: 120,525.00 - 176,770.00 USD
Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.
Our BRAVE Values:
At Proofpoint, we are BRAVE in everything we do, and our values aren't just words-they shape how we work, collaborate, and grow.
We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.
We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.
Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.
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Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Our client is seeking a creative and strategic Senior Product Marketing Manager with a passion for Beauty Tech to join their fully remote team. This role is instrumental in defining and executing the go-to-market strategy for innovative beauty products and technologies. You will be responsible for understanding the market landscape, identifying target customer segments, and crafting compelling product positioning and messaging that resonates with consumers. Your duties will include developing marketing collateral, sales enablement materials, and launch plans, working closely with product management, sales, and creative teams. The ideal candidate will have a strong background in product marketing within the beauty, wellness, or consumer technology sectors, with proven experience in launching new products. Excellent communication, storytelling, and analytical skills are essential. You must be adept at translating technical features into customer benefits and driving demand through effective marketing strategies. This remote-first position offers a unique opportunity to shape the narrative around groundbreaking beauty innovations and contribute to the growth of a forward-thinking company. A deep understanding of current beauty trends, consumer behavior, and digital marketing channels is highly valued.

Key Responsibilities:

• Develop and execute comprehensive go-to-market strategies for new beauty tech products.
• Conduct market research, competitive analysis, and customer segmentation to inform product positioning and messaging.
• Craft compelling product narratives, value propositions, and key marketing messages.
• Create high-impact marketing collateral, including product datasheets, website copy, presentations, and social media content.
• Develop and manage product launch plans, coordinating across internal teams (product, sales, marketing, PR).
• Enable the sales team with product knowledge, competitive intelligence, and effective sales tools.
• Collaborate with product management to influence the product roadmap based on market insights.
• Monitor market trends, customer feedback, and product performance to identify opportunities and challenges.
• Manage relationships with external agencies and partners as needed.
• Contribute to overall marketing strategy and brand development.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Minimum of 5 years of experience in product marketing, preferably in the beauty, consumer electronics, or related technology industries.
• Proven success in developing and executing go-to-market strategies for new products.
• Strong understanding of the beauty industry, technology trends, and consumer behavior.
• Excellent written, verbal, and presentation communication skills.
• Ability to translate technical product features into compelling customer benefits.
• Experience with digital marketing channels, social media, and content creation.
• Strong analytical and project management skills.
• Ability to work independently and collaboratively in a remote team environment.

**Who You Are**
As a Sr. Product Marketing Manager I, you'll lead go-to-market strategies for cross-brand learning product launches. This role will collaborate closely with the Anywhere Learning & Development team, Anywhere cross-functional stakeholders, and Brand marketing/GTM teams to develop strategic marketing content and execute integrated campaigns that drive awareness, demand, and adoption for our Learning products and services.
This highly visible role requires building trust and working closely with key executives, internal teams, and brand partners. An entrepreneurial spirit is necessary in this fast-paced position, working closely with newly launching products, and adjusting marketing campaigns and strategies in real-time. Ultimately, you will be the glue that brings our Learning product and its target users together, binding our GTM strategy to the tactics and stakeholders needed to drive success.
**What You'll Do**
+ Lead persona-centric Go-to-Market (GTM) campaigns and strategies for new Learning product launches.
+ Create and align custom GTM launch plans, including target personas, positioning & messaging, launch calendars, checklists, deliverables, communication channel strategy, activation plans, and campaign-specific OKRs, with the GTM teams.
+ Leverage the new network activation project framework to develop cross-channel campaign strategies, managing deployment timelines and reporting on/analyzing results across brands.
+ Lead cross-functional teams (brand marketing, communications, servicing/ops, and creative teams) to bring our GTM strategy, product positioning and narrative to life, kicking off a cross-functional marketing brief with all teams and working closely to manage timelines and deliverables.
+ Collaborate with Learning & Development team to understand and determine value propositions and target audiences.
+ Determine marketing KPIs and monitor them to iterate for success.
+ Weave feedback, case studies, and testimonials into our storytelling.
+ Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations.
+ Keep a pulse on market and customer trends.
**What You Bring**
+ 5+ years of product marketing or related marketing experience.
+ Proven success leading cross-functional teams to deliver marketing campaigns and initiatives.
+ Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach.
+ Strong project management skills with a self-starter ability to multitask and meet deadlines.
+ Expert in storytelling through well-crafted positioning and messaging, with a focus on customer and market insights, excellent copywriting and a sharp eye for detail.
+ Executive presence and ability to command a (virtual) room.
+ Ability to build strong relationships, influence others and build trust quickly across a matrixed organization.
+ Strong PowerPoint or Canva presentation skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management.
+ Bachelor's degree in Marketing or a related field.
+ Experience in the real estate industry is a plus.
+ Experience in HubSpot and Canva is a plus.
Anywhere Real Estate Inc. (   **(NYSE: HOUS) is moving real estate to what's next.** Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate ( , Century 21® ( , Coldwell Banker® ( , Coldwell Banker Commercial® ( , Corcoran® ( , ERA® ( , and Sotheby's International Realty® ( , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
**At Anywhere, we are empowering everyone's next move - your career included.** What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. **We pursue talent** - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value our people-first culture,** which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report ( .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
+ Great Place to Work
+ Forbes World's Best Employers
+ Newsweek World's Most Trustworthy Companies
+ Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran