16 Brand Management jobs in Pine Hill
Product Marketing Lead - Deposits
19133 Philadelphia, Pennsylvania
PNC
Posted 16 days ago
Job Viewed
Job Description
**Position Overview**
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Product Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; or Philadelphia, PA.
PNC Bank's Deposit Growth Marketing team is seeking an experienced, data-driven Product Marketing Lead to define and drive the go-to-market narrative for new deposit products and features. In this role, you will own customer segmentation and persona development, collaborating closely with product and sales teams to craft compelling messaging, positioning, and offer strategies that fuel acquisition and retention.
Key Responsibilities
· Own, develop, and manage the go-to-market strategy for new banking products and features.
· Establish high-impact customer segments by leveraging first-party data, third-party data, and market research.
· Lead competitive analysis to uncover market trends, identify product differentiators, and inform positioning.
· Create compelling messaging and positioning to articulate the value of PNC's products including website copy, in-app messaging, and brochures.
· Partner cross-functionally with product and sales to define clear value propositions and strategies tailored to each target segment.
· Collaborate with external agencies to deliver high-performing creative that resonates with target segments.
· Design a comprehensive measurement framework to track and optimize acquisition, engagement, and retention.
· Drive ongoing experimentation in messaging, offers, creative, and channels.
· Own and optimize offer strategy to maximize long-term value and ROI
· Create resources that improve product fluency for internal and front-line teams to help support interactions with customers and prospects.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
**Job Description**
+ Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
+ Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.Adapts to and optimizes for a changing business environment.
+ Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
+ Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
+ Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
+ Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
+ **Customer Focused** - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
+ **Managing Risk** - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
**Qualifications**
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
**Preferred Skills**
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
**Competencies**
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
**Work Experience**
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
**Education**
Bachelors
**Certifications**
No Required Certification(s)
**Licenses**
No Required License(s)
**Pay Transparency**
Base Salary: $76,500.00 - $124,200.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
**Application Window**
Generally, this opening is expected to be posted for two business days from 09/16/2025, although it may be longer with business discretion.
**Benefits**
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards ( .
**Disability Accommodations Statement**
If an accommodation is required to participate in the application process, please contact us via email at . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
**Equal Employment Opportunity (EEO)**
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
**California Residents**
Refer to the California Consumer Privacy Act Privacy Notice ( to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Product Marketing Lead within PNC's Marketing organization, you will be based in Pittsburgh, PA; Cleveland, OH; Chicago, IL; or Philadelphia, PA.
PNC Bank's Deposit Growth Marketing team is seeking an experienced, data-driven Product Marketing Lead to define and drive the go-to-market narrative for new deposit products and features. In this role, you will own customer segmentation and persona development, collaborating closely with product and sales teams to craft compelling messaging, positioning, and offer strategies that fuel acquisition and retention.
Key Responsibilities
· Own, develop, and manage the go-to-market strategy for new banking products and features.
· Establish high-impact customer segments by leveraging first-party data, third-party data, and market research.
· Lead competitive analysis to uncover market trends, identify product differentiators, and inform positioning.
· Create compelling messaging and positioning to articulate the value of PNC's products including website copy, in-app messaging, and brochures.
· Partner cross-functionally with product and sales to define clear value propositions and strategies tailored to each target segment.
· Collaborate with external agencies to deliver high-performing creative that resonates with target segments.
· Design a comprehensive measurement framework to track and optimize acquisition, engagement, and retention.
· Drive ongoing experimentation in messaging, offers, creative, and channels.
· Own and optimize offer strategy to maximize long-term value and ROI
· Create resources that improve product fluency for internal and front-line teams to help support interactions with customers and prospects.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.
**Job Description**
+ Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
+ Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies. Contributes to thought leadership and builds consensus among partners.Adapts to and optimizes for a changing business environment.
+ Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications. Coordinates and influences complex, multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
+ Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
+ Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners. Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
+ Acts as a point of contact with product and digital teams to coordinate strategy and development. Makes decisions to ensure the business programs/initiatives and customer expectations are being met.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
+ **Customer Focused** - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
+ **Managing Risk** - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
**Qualifications**
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
**Preferred Skills**
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
**Competencies**
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management
**Work Experience**
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
**Education**
Bachelors
**Certifications**
No Required Certification(s)
**Licenses**
No Required License(s)
**Pay Transparency**
Base Salary: $76,500.00 - $124,200.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
**Application Window**
Generally, this opening is expected to be posted for two business days from 09/16/2025, although it may be longer with business discretion.
**Benefits**
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards ( .
**Disability Accommodations Statement**
If an accommodation is required to participate in the application process, please contact us via email at . Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
**Equal Employment Opportunity (EEO)**
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
**California Residents**
Refer to the California Consumer Privacy Act Privacy Notice ( to gain understanding of how PNC may use or disclose your personal information in our hiring practices.
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0
Product Marketing Manager, Healthcare Education
19133 Philadelphia, Pennsylvania
Wolters Kluwer
Posted 16 days ago
Job Viewed
Job Description
Wolters Kluwer is seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education team. The ideal candidate will be responsible for developing and executing marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions. This role requires a deep understanding of the healthcare education market and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**Key Responsibilities:**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor industry trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organization. Go-to-market strategies include routes to market, offerings, global sales, and partner materials. Refine and optimize product messaging and positioning.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with sales and partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**Qualifications**
+ Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
+ 3+ years of experience in **sales enablement** and/or **B2B** **product marketing** .
+ Experience in **higher education** , healthcare, or biological sciences is a plus.
+ Strong **project management** and leadership capabilities.
+ Demonstrated success in **launching new products** and **growing market share** .
+ Advanced expertise in **market research, competitive analysis** and data interpretation.
+ **Proactive problem solver** with high level of **self-motivation**
+ Strong analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Proficiency in marketing automation tools and CRM platforms.
+ Excellent verbal and written communication skills.
+ Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
+ Deep understanding of the healthcare education landscape is a plus.
**Travel Requirements:** This role requires travel an estimated 35% of the time for conferences, campus visits, tradeshows, and team meetings. Attend meetings outside of traditional 9-5 work hours as needed.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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1
Senior Product Marketing Manager (SaaS)
19146 William Penn Annex West, Pennsylvania
$130000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy for their innovative SaaS products. Based in Philadelphia, Pennsylvania, US , this role will be crucial in shaping how our products are positioned, launched, and communicated to target audiences. You will be responsible for understanding market dynamics, customer needs, and competitive landscapes to develop compelling product messaging and collateral. The ideal candidate will have a strong background in B2B SaaS marketing, with a proven ability to translate technical features into customer benefits. Your responsibilities will include developing product launch plans, creating sales enablement materials, defining target personas, and executing marketing campaigns that drive demand and adoption. You will work closely with product management, sales, and engineering teams to ensure alignment and success. This role requires exceptional strategic thinking, excellent written and verbal communication skills, and a deep understanding of digital marketing channels. You will analyze campaign performance, gather market feedback, and iterate on marketing strategies to optimize results. This is a fantastic opportunity for a driven marketer to make a significant impact on the growth of our SaaS offerings. Experience in developing and executing integrated marketing plans is essential. You should be comfortable presenting to leadership, influencing cross-functional teams, and advocating for the customer.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new and existing SaaS products.
- Create compelling product positioning, messaging, and value propositions.
- Produce high-quality marketing collateral, including datasheets, presentations, website content, and case studies.
- Manage product launch activities from planning to execution.
- Develop and deliver sales enablement programs and tools.
- Conduct market research, competitive analysis, and customer segmentation.
- Collaborate with product management on product roadmaps and feature prioritization.
- Drive demand generation campaigns through various marketing channels.
- Analyze marketing performance metrics and provide actionable insights.
- Serve as a subject matter expert on our products and their value to target markets.
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5+ years of experience in product marketing, specifically within the B2B SaaS industry.
- Proven track record of successful product launches and go-to-market strategies.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Deep understanding of marketing principles, digital marketing, and content creation.
- Experience with marketing automation and CRM tools.
- Ability to analyze data and translate insights into strategic actions.
- Strong cross-functional collaboration and project management skills.
- Experience in defining product messaging and positioning.
Apply Now
2
Product Marketing Manager (Life Sciences Software)
19133 Philadelphia, Pennsylvania
Danaher Corporation
Posted 3 days ago
Job Viewed
Job Description
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At IDBS, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
IDBS helps BioPharma organizations unlock the potential of AI/ML to improve the lives of patients. As a trusted long-term partner to 80% of the top 20 global BioPharma companies1, IDBS delivers powerful cloud software and services specifically designed to meet the evolving needs of the BioPharma sector.
IDBS, a Danaher company, leverages 35 years of scientific informatics expertise to help organizations design, execute and orchestrate processes, manage, contextualize and structure data and gain valuable insights throughout the product lifecycle, from R&D through manufacturing. Known for its signature IDBS E-WorkBook software, IDBS has extended its flexible, scalable solutions to the IDBS Polar and PIMS cloud platforms to help scientists make smarter decisions with assured confidence in both GxP and non-GxP environments.
Learn about the Danaher Business System ( which makes everything possible.
We are seeking a Product Marketing Manager with a strong background in biopharma and data management software to join our dynamic marketing team. This role is ideal for a self-starter who thrives in a fast-paced, cross-functional environment and is passionate about translating complex scientific and technical concepts into compelling value propositions.
You will play a critical role in driving go-to-market strategy, messaging, and positioning for our Polar and PIMS software solutions that support research & discovery, pre-clinical, clinical development, and manufacturing for the biopharma industry. Your work will directly impact how we engage with customers, influence buying decisions, and support commercial success.
This position reports to the Senior Product Marketing Manager and is part of the Global Marketing Team. The preference is for this position to be based out of our main office in Woking, UK. Candidates from from the US-East Coast may also be considered.
Success in this role means quickly gaining a deep understanding of IDBS products and the biopharma market, developing impactful marketing strategies, managing change with ease and delivering measurable results. You will be seen as a trusted partner by cross-functional teams, consistently producing high-quality content and driving product adoption. Your ability to learn quickly, work independently, and collaborate effectively will be key to thriving in this role.
In this role, you will have the opportunity to:
+ Initiate and oversee compelling awareness and lead generation programs aligned with IDBS Brand and sub-brand messaging, that deliver measurable Marketing-influenced and -originated pipeline
+ Craft compelling messaging and positioning that resonates with leadership, scientific and technical audiences across the drug development lifecycle
+ Create high-impact content including whitepapers, presentations, and customer-facing collateral.
+ Collaborate on the development of message books and sales enablement material and activities for the sales teams to ensure messaging consistency and improve win rates
+ Support research into industry trends, competitor analysis, customer' pain points, and solution usage, which may include interviewing customers and KOLs
+ Collaborate closely with Product Management, Customer Success, and Marketing to align on product launches, campaigns, and sales enablement
+ Actively use DBS (Danaher Business System) tools by defining key targets and quality metrics for all initiatives, identifying opportunities for, and then implementing, standard work as appropriate to review, evaluate and improve results
The essential requirements of the job include:
+ 5+ years of experience in product marketing or related roles in the biopharma or life sciences software industry
+ Strong understanding of the biopharma R&D lifecycle, especially research & discovery and clinical development
+ Experience working with or marketing scientific informatics platforms (ex: ELNs, LES, LIMS) or data management tools in laboratory environments
+ Demonstrated ability to work independently and collaboratively across cross-functional teams.
+ Proven track record of quickly learning complex domains and technologies
+ Excellent written and verbal communication skills with the ability to simplify complex topics
+ Bachelor's degree in a life science or related scientific discipline; advanced degree or MBA is a plus
It would be a plus if you also possess experience in
+ Experience working in or with biopharma organizations
+ A proactive, positive mindset with a "roll-up-your-sleeves" attitude
+ Ability to thrive in a matrixed, global organization
+ Passion for science, technology, and innovation
Travel, Motor Vehicle Record & Physical / Environment Requirements:
+ When travel is required by car. Proof of insurance and a clean driver's record may be required
+ Ability to travel up to 20%. Domestic and International Travel is expected.
At IDBS we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for IDBS can provide.
The annual salary range for this role is $80,000-$120,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
#LI-BW1
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here ( .
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: or .
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At IDBS, one of Danaher's ( 15+ operating companies, our work saves lives-and we're all united by a shared commitment to innovate for tangible impact.
You'll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher's system of continuous improvement, you help turn ideas into impact - innovating at the speed of life.
IDBS helps BioPharma organizations unlock the potential of AI/ML to improve the lives of patients. As a trusted long-term partner to 80% of the top 20 global BioPharma companies1, IDBS delivers powerful cloud software and services specifically designed to meet the evolving needs of the BioPharma sector.
IDBS, a Danaher company, leverages 35 years of scientific informatics expertise to help organizations design, execute and orchestrate processes, manage, contextualize and structure data and gain valuable insights throughout the product lifecycle, from R&D through manufacturing. Known for its signature IDBS E-WorkBook software, IDBS has extended its flexible, scalable solutions to the IDBS Polar and PIMS cloud platforms to help scientists make smarter decisions with assured confidence in both GxP and non-GxP environments.
Learn about the Danaher Business System ( which makes everything possible.
We are seeking a Product Marketing Manager with a strong background in biopharma and data management software to join our dynamic marketing team. This role is ideal for a self-starter who thrives in a fast-paced, cross-functional environment and is passionate about translating complex scientific and technical concepts into compelling value propositions.
You will play a critical role in driving go-to-market strategy, messaging, and positioning for our Polar and PIMS software solutions that support research & discovery, pre-clinical, clinical development, and manufacturing for the biopharma industry. Your work will directly impact how we engage with customers, influence buying decisions, and support commercial success.
This position reports to the Senior Product Marketing Manager and is part of the Global Marketing Team. The preference is for this position to be based out of our main office in Woking, UK. Candidates from from the US-East Coast may also be considered.
Success in this role means quickly gaining a deep understanding of IDBS products and the biopharma market, developing impactful marketing strategies, managing change with ease and delivering measurable results. You will be seen as a trusted partner by cross-functional teams, consistently producing high-quality content and driving product adoption. Your ability to learn quickly, work independently, and collaborate effectively will be key to thriving in this role.
In this role, you will have the opportunity to:
+ Initiate and oversee compelling awareness and lead generation programs aligned with IDBS Brand and sub-brand messaging, that deliver measurable Marketing-influenced and -originated pipeline
+ Craft compelling messaging and positioning that resonates with leadership, scientific and technical audiences across the drug development lifecycle
+ Create high-impact content including whitepapers, presentations, and customer-facing collateral.
+ Collaborate on the development of message books and sales enablement material and activities for the sales teams to ensure messaging consistency and improve win rates
+ Support research into industry trends, competitor analysis, customer' pain points, and solution usage, which may include interviewing customers and KOLs
+ Collaborate closely with Product Management, Customer Success, and Marketing to align on product launches, campaigns, and sales enablement
+ Actively use DBS (Danaher Business System) tools by defining key targets and quality metrics for all initiatives, identifying opportunities for, and then implementing, standard work as appropriate to review, evaluate and improve results
The essential requirements of the job include:
+ 5+ years of experience in product marketing or related roles in the biopharma or life sciences software industry
+ Strong understanding of the biopharma R&D lifecycle, especially research & discovery and clinical development
+ Experience working with or marketing scientific informatics platforms (ex: ELNs, LES, LIMS) or data management tools in laboratory environments
+ Demonstrated ability to work independently and collaboratively across cross-functional teams.
+ Proven track record of quickly learning complex domains and technologies
+ Excellent written and verbal communication skills with the ability to simplify complex topics
+ Bachelor's degree in a life science or related scientific discipline; advanced degree or MBA is a plus
It would be a plus if you also possess experience in
+ Experience working in or with biopharma organizations
+ A proactive, positive mindset with a "roll-up-your-sleeves" attitude
+ Ability to thrive in a matrixed, global organization
+ Passion for science, technology, and innovation
Travel, Motor Vehicle Record & Physical / Environment Requirements:
+ When travel is required by car. Proof of insurance and a clean driver's record may be required
+ Ability to travel up to 20%. Domestic and International Travel is expected.
At IDBS we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for IDBS can provide.
The annual salary range for this role is $80,000-$120,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
#LI-BW1
Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit .
Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
The U.S. EEO posters are available here ( .
We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact: or .
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3
Product Marketing Manager - Healthcare Education & Practice
19133 Philadelphia, Pennsylvania
Wolters Kluwer
Posted 15 days ago
Job Viewed
Job Description
**LOCATION:** Philadelphia PA, Madison WI, Minneapolis MN, Victoria MN, Clayton MO (Hybrid - 8 days a month in the office)
**OVERVIEW**
We are seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education and practice team. The ideal person will be responsible for developing and executing global marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions and medical practice product portfolios. This role requires a deep understanding of the institutional healthcare market as well as the individual customer buying journey and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**RESPONSIBILITITES**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor global trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organizations. Go-to-market strategies include routes to market, offerings, global sales asset development, and partner materials. Refine and optimize product messaging and positioning and optimize for different regions and selling scenarios.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine global product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with global sales teams and related partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; offer support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader and adapt as needed for international markets/teams.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**QUALIFICATIONS**
**Experience:** Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
**Experience:**
+ 2+ years of experience in product marketing, sales, or global marketing
+ Experience in higher education, healthcare, or biological sciences is a plus.
+ Demonstrated success in launching new products and growing market share.
+ Analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Advanced expertise in market research and data interpretation.
+ Proficiency in marketing automation tools and CRM platforms.
+ Available to attend meetings occasionally in the early morning or evenings (outside of the 9-5).
**TRAVEL:** This role requires travel an estimated 30% of the time for meeting attendance for customer events, trade shows, sales meeting, or team meetings.
#LI-Hybrid
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $121,350 - $170,050
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**OVERVIEW**
We are seeking a dynamic and experienced Product Marketing Manager to join our Healthcare education and practice team. The ideal person will be responsible for developing and executing global marketing strategies that drive product adoption, engagement, and growth for our innovative suite of higher education learning solutions and medical practice product portfolios. This role requires a deep understanding of the institutional healthcare market as well as the individual customer buying journey and the ability to translate complex product features into compelling value propositions that drive demand and support our sales teams.
**RESPONSIBILITITES**
+ **Market Research:** Collaborate internally and externally to complete and collect market research and intelligence, define market segmentation, and develop buyer/decision-making personas. Monitor global trends and proactively adjust marketing strategies accordingly. Provide strategic insights based on market and competitive analysis.
+ **Product Expertise:** Maintain an expert understanding of our portfolio, products offered, differentiators, customers, and competition.
+ **Product Launches:** Define key product launches or marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, and marketing.
+ **Campaign Execution:** Develop, execute, and measure cross-channel campaigns, working across a cross-functional team that includes product management, sales, and central marketing organizations. Go-to-market strategies include routes to market, offerings, global sales asset development, and partner materials. Refine and optimize product messaging and positioning and optimize for different regions and selling scenarios.
+ **Lead Generation:** Collaborate with central marketing and solutions marketers to generate and develop/nurture leads and achieve campaign goals/metrics.
+ **Data Analytics:** Track, report, and analyze program performance and ROI. Utilize data-driven insights to measure and define future best practices.
+ **Competitive Analysis:** Continuously update and refine global product marketing information based on the competitive landscape, adjusting positioning, messaging, and materials as required.
+ **Sales Collaboration:** Work with global sales teams and related partners to develop materials that enable teams to sell and deliver new offerings, including playbooks, sales collateral, presentation assets, flyers/emails, product information documents, and competitive grids; offer support for internal sales training,
+ **Gather customer insights** by interacting directly with customers during seminars, tradeshows, and on-site visits to inform product development and marketing strategies.
+ **Drive thought leadership initiatives** by developing white papers, blog content, and speaking opportunities that position the company as an industry leader and adapt as needed for international markets/teams.
+ **Plan and manage marketing events** , including webinars, conferences, and trade shows, to increase brand visibility and engage target audiences.
**QUALIFICATIONS**
**Experience:** Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
**Experience:**
+ 2+ years of experience in product marketing, sales, or global marketing
+ Experience in higher education, healthcare, or biological sciences is a plus.
+ Demonstrated success in launching new products and growing market share.
+ Analytical skills with a data-driven approach to decision-making.
+ Ability to quickly grasp complex products and communicate their value clearly.
+ Exceptional writing skills with the ability to simplify technical concepts.
+ Advanced expertise in market research and data interpretation.
+ Proficiency in marketing automation tools and CRM platforms.
+ Available to attend meetings occasionally in the early morning or evenings (outside of the 9-5).
**TRAVEL:** This role requires travel an estimated 30% of the time for meeting attendance for customer events, trade shows, sales meeting, or team meetings.
#LI-Hybrid
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $121,350 - $170,050
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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4
Senior Product Marketing Specialist - Healthcare Solutions
19133 Philadelphia, Pennsylvania
Wolters Kluwer
Posted 16 days ago
Job Viewed
Job Description
**LOCATION:** Hybrid - 8 days a month in the office (see locations on the posting)
**OVERVIEW**
You will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate Clinical Effectiveness (CE) products from the competition while reinforcing customer value. You also will support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. You work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.
**RESPONSIBILITIES**
+ **Market Intelligence:** understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
+ **Product Positioning:** develop clear and compelling product positioning and messaging that differentiates our products in the market.
+ **Content Creation:** create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
+ **Sales Enablement:** equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
+ **Partner Enablement:** support the partner ecosystem with the necessary tools and materials to sell our products effectively.
+ **Analyst Support:** create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
+ **Stakeholder Engagement:** collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
**QUALIFICATIONS**
**Education:** Bachelor's degree from an accredited four-year college or university in relevant field or equivalent
**Experience:** Five or more years in product marketing or related experience
**Preferred:**
+ Working with sales, account management and customer success functions
+ Understanding of SaaS products and their application in business
+ Working with marketing enterprise software solutions
+ Experience in creating marketing collateral & sales enablement tools
+ Experience in healthcare technology or similar setting a plus
**TRAVEL:** Up to 10% travel required as necessary, mostly to internal meetings
#LI-Hybrid
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
**OVERVIEW**
You will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs, and develop go-to-market plans that differentiate Clinical Effectiveness (CE) products from the competition while reinforcing customer value. You also will support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and subject matter expertise for campaigns and communications to be delivered by the marketing communications team. You work closely with portfolio marketing, product management, strategic marketing communications, training and sales to deliver accelerated growth for CE products.
**RESPONSIBILITIES**
+ **Market Intelligence:** understand CE market trends, customer needs, and competitive landscape. Use this knowledge to inform sales enablement and go-to-market strategies.
+ **Product Positioning:** develop clear and compelling product positioning and messaging that differentiates our products in the market.
+ **Content Creation:** create and manage a variety of content (e.g., sales documentation, product videos, website copy, blog posts) to articulate the benefits of our products to enterprise businesses.
+ **Sales Enablement:** equip the sales team with the necessary tools and materials to sell our products effectively. This includes training sessions, product collateral, and custom sales strategies.
+ **Partner Enablement:** support the partner ecosystem with the necessary tools and materials to sell our products effectively.
+ **Analyst Support:** create differentiated messaging & materials for analyst briefings, inquiries, and RFPs.
+ **Stakeholder Engagement:** collaborate with internal teams (e.g., product management, sales, customer success) and external stakeholders (e.g., customers, partners, industry analysts) to maximize product impact.
**QUALIFICATIONS**
**Education:** Bachelor's degree from an accredited four-year college or university in relevant field or equivalent
**Experience:** Five or more years in product marketing or related experience
**Preferred:**
+ Working with sales, account management and customer success functions
+ Understanding of SaaS products and their application in business
+ Working with marketing enterprise software solutions
+ Experience in creating marketing collateral & sales enablement tools
+ Experience in healthcare technology or similar setting a plus
**TRAVEL:** Up to 10% travel required as necessary, mostly to internal meetings
#LI-Hybrid
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA: $95,560 - $133,750
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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5
Senior Product Marketing Manager (Remote-First)
19104 William Penn Annex West, Pennsylvania
$120000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a dynamic and strategic Senior Product Marketing Manager to join their fully remote team. This role is pivotal in defining and executing the go-to-market strategies for their innovative suite of beauty and wellness products. You will be responsible for understanding the market landscape, identifying customer needs, and articulating the value proposition of our client's offerings to drive adoption and revenue. The ideal candidate thrives in a remote-first environment, possesses exceptional communication skills, and has a deep understanding of product marketing principles within the beauty and wellness sector.
Responsibilities:
Responsibilities:
- Develop comprehensive product marketing plans, including positioning, messaging, pricing, and promotional strategies for new and existing products.
- Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities and target audiences.
- Create compelling marketing collateral, including datasheets, presentations, website copy, blog posts, and social media content, tailored to different customer segments.
- Collaborate closely with product management, sales, and marketing teams to ensure alignment on product launches and ongoing marketing efforts.
- Define and track key performance indicators (KPIs) for product marketing initiatives and provide regular reports on performance.
- Develop and execute launch plans for new products, ensuring successful market introduction and adoption.
- Educate and enable the sales team on product features, benefits, and competitive advantages.
- Act as a subject matter expert on our client's products and the competitive landscape.
- Gather customer feedback and market insights to inform product roadmap and marketing strategies.
- Manage external agencies and partners as needed for specific marketing campaigns.
- Champion the voice of the customer throughout the product development lifecycle.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 7+ years of experience in product marketing, with a significant portion focused on the beauty and wellness industry.
- Proven track record of developing and executing successful go-to-market strategies for consumer products.
- Strong understanding of market research methodologies and competitive analysis.
- Excellent written and verbal communication skills, with the ability to craft compelling narratives and presentations.
- Experience in creating a wide range of marketing collateral.
- Proficiency in marketing analytics tools and ability to translate data into actionable insights.
- Demonstrated ability to work effectively in a remote, cross-functional team environment.
- Strategic thinker with strong project management and organizational skills.
- Passion for the beauty and wellness industry and a keen eye for market trends.
Apply Now
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6
Remote Product Marketing Manager - FMCG Innovations
19107 William Penn Annex West, Pennsylvania
$135000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a highly motivated and experienced Product Marketing Manager to join their fully remote team, contributing to cutting-edge innovations within the FMCG sector. This role is designed for a seasoned professional who excels in a remote-first environment, driving impactful marketing strategies from conception to execution without the need for physical office presence. You will be instrumental in defining and communicating the value proposition of new and existing FMCG products, conducting thorough market and competitive analysis, and developing go-to-market plans that resonate with target audiences. Your responsibilities will span across developing compelling product positioning, crafting messaging that highlights key benefits, and creating sales enablement tools to empower the sales force. This position requires a deep understanding of consumer behavior, market dynamics, and the ability to translate complex product features into tangible customer benefits. You will collaborate closely with product management, sales, engineering, and other marketing functions to ensure successful product launches and ongoing market adoption. The ideal candidate possesses exceptional written and verbal communication skills, a strategic mindset, and a proven ability to manage multiple projects simultaneously in a virtual setting. We are looking for a self-starter who is adept at leveraging digital collaboration tools and maintaining strong working relationships across distributed teams. If you have a passion for consumer products and a knack for crafting persuasive narratives that drive commercial success, this remote opportunity is for you. Join us in shaping the future of FMCG from the comfort of your home office.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and execute comprehensive product marketing strategies for a diverse range of FMCG products.
- Conduct in-depth market research, competitive analysis, and consumer segmentation to identify market opportunities.
- Define product positioning and messaging that clearly articulates value propositions to target audiences.
- Create compelling sales enablement materials, including presentations, datasheets, and battlecards.
- Lead go-to-market strategy development and execution for new product launches.
- Collaborate with product management to influence product roadmaps based on market insights.
- Partner with demand generation teams to drive awareness and demand for FMCG products.
- Gather and synthesize customer feedback to inform product improvements and marketing efforts.
- Effectively manage multiple projects and deadlines in a remote work environment.
- Stay abreast of industry trends, competitive landscape, and emerging technologies in the FMCG space.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- 5+ years of experience in product marketing, with a strong focus on the FMCG sector.
- Demonstrated success in launching and marketing consumer products.
- Excellent understanding of market dynamics, consumer behavior, and competitive analysis.
- Exceptional written and verbal communication skills, with the ability to craft persuasive messaging.
- Proven ability to develop and execute effective go-to-market strategies.
- Strong project management skills and experience managing multiple concurrent projects.
- Proficiency in CRM and marketing automation tools.
- Experience working effectively in a fully remote team environment.
- Strategic thinker with a data-driven approach to decision-making.
Apply Now
7
Remote Senior Product Marketing Manager, FMCG
19103 William Penn Annex West, Pennsylvania
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Senior Product Marketing Manager for their Fast-Moving Consumer Goods (FMCG) division. This role is fully remote, allowing you to contribute from anywhere within the US. You will be responsible for developing and executing compelling product marketing strategies that drive market penetration, revenue growth, and brand loyalty for our diverse portfolio of consumer products. The ideal candidate possesses a deep understanding of the FMCG landscape, consumer behavior, and go-to-market strategies. You will collaborate with product development, sales, and marketing teams to define product positioning, messaging, and launch plans. This position requires exceptional analytical skills, a creative mindset, and the ability to translate market insights into actionable marketing initiatives.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for new and existing FMCG products.
- Conduct market research, competitive analysis, and consumer insights to identify market opportunities and trends.
- Define product positioning, value propositions, and key messaging for target audiences.
- Lead cross-functional teams in the development and execution of product launch plans.
- Create compelling marketing collateral, sales tools, and promotional materials.
- Collaborate with sales teams to provide product training and support.
- Develop and manage integrated marketing campaigns across various channels, including digital, social media, and traditional advertising.
- Monitor product performance, sales data, and market feedback, making recommendations for optimization.
- Manage product lifecycle marketing activities, including positioning adjustments and end-of-life strategies.
- Stay abreast of industry best practices, emerging technologies, and competitive activities within the FMCG sector.
- Analyze campaign performance and report on key metrics to senior management.
- Contribute to the overall brand strategy and marketing roadmap.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in product marketing, specifically within the FMCG industry.
- Proven success in developing and launching successful FMCG products.
- Strong understanding of consumer insights, market segmentation, and go-to-market strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication and presentation skills.
- Experience with digital marketing, social media, and content marketing.
- Ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Proficiency in market research tools and analytics platforms.
- Demonstrated ability to collaborate effectively with cross-functional teams.
Apply Now
8
Senior Product Marketing Manager, CPG Innovation
19104 William Penn Annex West, Pennsylvania
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a leading force in the Fast-Moving Consumer Goods (FMCG) sector, is looking for a highly motivated and strategic Senior Product Marketing Manager to drive innovation and market penetration for new product launches in Philadelphia, Pennsylvania, US . This role demands a deep understanding of consumer insights, market trends, and the competitive landscape to develop and execute impactful marketing strategies. You will be instrumental in shaping the future of our product portfolio, identifying unmet consumer needs, and translating them into successful commercial realities.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive product marketing plans for new product introductions, including go-to-market strategies, positioning, and messaging.
- Conduct in-depth market research, competitive analysis, and consumer segmentation to identify opportunities and potential challenges.
- Collaborate with R&D, sales, and operations teams to ensure alignment on product development, timelines, and launch execution.
- Define product positioning, value propositions, and key selling points that resonate with target audiences.
- Manage the product lifecycle, from concept and development through to launch, growth, and maturity.
- Create compelling marketing collateral, sales tools, and training materials for the sales force and channel partners.
- Analyze sales data and market performance metrics to measure the effectiveness of marketing initiatives and recommend adjustments.
- Stay abreast of industry trends, emerging technologies, and evolving consumer preferences to maintain a competitive edge.
- Manage marketing budgets and allocate resources effectively to achieve business objectives.
- Present marketing strategies and performance updates to senior leadership.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of progressive experience in product marketing within the CPG industry.
- Proven track record of successfully launching new products and driving market share growth.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
- Excellent understanding of marketing principles, branding, and communication strategies.
- Exceptional project management and organizational skills, with the ability to manage multiple priorities effectively.
- Outstanding written and verbal communication skills, with strong presentation abilities.
- Proficiency in market research tools and CRM software.
- Demonstrated ability to work cross-functionally and influence stakeholders at all levels.
- A passion for consumer brands and a keen eye for market opportunities.
Apply Now
9