12 Brand Management jobs in Portland
Product Marketing Manager
97240 Portland, Oregon
Celestica
Posted 12 days ago
Job Viewed
Job Description
Req ID:
Remote Position: Yes
Region: Americas
Country: USA
**Summary**
Product marketing managers at Celestica play a pivotal role in shaping how global hyperscalers and Cloud Service Providers adopt and benefit from leading AI technology. These marketing professionals deeply understand their target audience's everyday challenges and can succinctly explain how our product helps solve customer challenges. Through close collaborations with product owners, marketing content writers, engineering staff, product marketing managers are able to shape effective marketing content.
**Detailed Description**
+ Improve Celestica's product marketing content output.
+ Shape product marketing campaigns that target prospective customers.
+ Define positioning and messaging for Celestica Connectivity and Cloud Solutions (CCS) that guide customers across the full solution lifecycle from ideation to adoption.
+ Own development and delivery of core sales enablement assets to support the Global Accounts organization.
+ Work closely with the go-to-market leaders, strategists, and architects to understand the adoption journey
+ Celestica customers are going through, and translate these insights into a compelling storytelling.
+ Craft differentiated messaging and content strategy (e.g. TLA, intro decks, presentations, whitepapers, infographics, webinars, etc.) in partnership with shared marketing resources.
+ Establish the right metrics and KPIs that measures marketing effectiveness, optimize programs for maximum impact, and help continuously iterate on existing assets.
+ Convert prospects into paying customers through consistent communications.
**Responsibilities:**
+ Lead product marketing content development
+ Outline product marketing deployment timelines, in coordination with major events and new product launches
+ Educate Sales and cross-functional teams on current solution messaging
+ Manage team's product marketing campaigns
+ Craft Celestica's product storytelling vision and voice
**Skills and Qualifications**
+ Experience using data and metrics to drive improvements
+ Experience building, executing and scaling cross-functional marketing programs
+ Experience leading go-to-market for enterprise software or hardware product launches
+ 6+ years of product marketing experience developing compelling, differentiated messaging, content, and positioning
+ Strong written and verbal communication skills
+ Deep understanding of data center market trends and product lifecycles
+ Firm grasp of ways to develop strategic product marketing campaigns
**Typical Experience**
+ Eight plus years of applicable experience
**Typical Education**
+ Bachelor's degree in related field (Marketing or Business preferred) or consideration of an equivalent combination of education and experience. MBA recommended
+ Educational Requirements may vary by geography
**Salary Expectations and Benefit Summary**
The salary range described in this posting is an estimate by the Company, and may change based on several factors, including by not limited to a change in the duties covered by the job posting, or the credentials, experience or geographic jurisdiction of the successful candidate. Annual Range: $100,000 - $140,000.
Celestica provides eligible employees (those who are scheduled to work 30 hours or more per week) with a range of benefits including medical insurance, dental insurance, vision insurance, short and long term disability, life insurance, voluntary benefits, PTO and a 401k plan with company match.
**Notes**
This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.
Celestica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
This policy applies to hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral and other aspects of employment and also states that retaliation against a person who files a charge of discrimination, participates in a discrimination proceeding, or otherwise opposes an unlawful employment practice will not be tolerated. All information will be kept confidential according to EEO guidelines.
Celestica is an E-Verify employer.
Location: This is a remote position, with travel as necessary. We are open to considering candidates close to any of our US locations in Massachusetts, Pennsylvania, Minnesota, Texas, Arizona, Oregon or California as well as locations near major airports such as the Northeast, Southeast, Midwest and Pacific Coast.
**COMPANY OVERVIEW:**
Celestica (NYSE, TSX: CLS) enables the world's best brands. Through our recognized customer-centric approach, we partner with leading companies in Aerospace and Defense, Communications, Enterprise, HealthTech, Industrial, Capital Equipment and Energy to deliver solutions for their most complex challenges. As a leader in design, manufacturing, hardware platform and supply chain solutions, Celestica brings global expertise and insight at every stage of product development - from drawing board to full-scale production and after-market services for products from advanced medical devices, to highly engineered aviation systems, to next-generation hardware platform solutions for the Cloud. Headquartered in Toronto, with talented teams spanning 40+ locations in 13 countries across the Americas, Europe and Asia, we imagine, develop and deliver a better future with our customers.
Celestica would like to thank all applicants, however, only qualified applicants will be contacted.
Celestica does not accept unsolicited resumes from recruitment agencies or fee based recruitment services.
Remote Position: Yes
Region: Americas
Country: USA
**Summary**
Product marketing managers at Celestica play a pivotal role in shaping how global hyperscalers and Cloud Service Providers adopt and benefit from leading AI technology. These marketing professionals deeply understand their target audience's everyday challenges and can succinctly explain how our product helps solve customer challenges. Through close collaborations with product owners, marketing content writers, engineering staff, product marketing managers are able to shape effective marketing content.
**Detailed Description**
+ Improve Celestica's product marketing content output.
+ Shape product marketing campaigns that target prospective customers.
+ Define positioning and messaging for Celestica Connectivity and Cloud Solutions (CCS) that guide customers across the full solution lifecycle from ideation to adoption.
+ Own development and delivery of core sales enablement assets to support the Global Accounts organization.
+ Work closely with the go-to-market leaders, strategists, and architects to understand the adoption journey
+ Celestica customers are going through, and translate these insights into a compelling storytelling.
+ Craft differentiated messaging and content strategy (e.g. TLA, intro decks, presentations, whitepapers, infographics, webinars, etc.) in partnership with shared marketing resources.
+ Establish the right metrics and KPIs that measures marketing effectiveness, optimize programs for maximum impact, and help continuously iterate on existing assets.
+ Convert prospects into paying customers through consistent communications.
**Responsibilities:**
+ Lead product marketing content development
+ Outline product marketing deployment timelines, in coordination with major events and new product launches
+ Educate Sales and cross-functional teams on current solution messaging
+ Manage team's product marketing campaigns
+ Craft Celestica's product storytelling vision and voice
**Skills and Qualifications**
+ Experience using data and metrics to drive improvements
+ Experience building, executing and scaling cross-functional marketing programs
+ Experience leading go-to-market for enterprise software or hardware product launches
+ 6+ years of product marketing experience developing compelling, differentiated messaging, content, and positioning
+ Strong written and verbal communication skills
+ Deep understanding of data center market trends and product lifecycles
+ Firm grasp of ways to develop strategic product marketing campaigns
**Typical Experience**
+ Eight plus years of applicable experience
**Typical Education**
+ Bachelor's degree in related field (Marketing or Business preferred) or consideration of an equivalent combination of education and experience. MBA recommended
+ Educational Requirements may vary by geography
**Salary Expectations and Benefit Summary**
The salary range described in this posting is an estimate by the Company, and may change based on several factors, including by not limited to a change in the duties covered by the job posting, or the credentials, experience or geographic jurisdiction of the successful candidate. Annual Range: $100,000 - $140,000.
Celestica provides eligible employees (those who are scheduled to work 30 hours or more per week) with a range of benefits including medical insurance, dental insurance, vision insurance, short and long term disability, life insurance, voluntary benefits, PTO and a 401k plan with company match.
**Notes**
This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.
Celestica is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
This policy applies to hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral and other aspects of employment and also states that retaliation against a person who files a charge of discrimination, participates in a discrimination proceeding, or otherwise opposes an unlawful employment practice will not be tolerated. All information will be kept confidential according to EEO guidelines.
Celestica is an E-Verify employer.
Location: This is a remote position, with travel as necessary. We are open to considering candidates close to any of our US locations in Massachusetts, Pennsylvania, Minnesota, Texas, Arizona, Oregon or California as well as locations near major airports such as the Northeast, Southeast, Midwest and Pacific Coast.
**COMPANY OVERVIEW:**
Celestica (NYSE, TSX: CLS) enables the world's best brands. Through our recognized customer-centric approach, we partner with leading companies in Aerospace and Defense, Communications, Enterprise, HealthTech, Industrial, Capital Equipment and Energy to deliver solutions for their most complex challenges. As a leader in design, manufacturing, hardware platform and supply chain solutions, Celestica brings global expertise and insight at every stage of product development - from drawing board to full-scale production and after-market services for products from advanced medical devices, to highly engineered aviation systems, to next-generation hardware platform solutions for the Cloud. Headquartered in Toronto, with talented teams spanning 40+ locations in 13 countries across the Americas, Europe and Asia, we imagine, develop and deliver a better future with our customers.
Celestica would like to thank all applicants, however, only qualified applicants will be contacted.
Celestica does not accept unsolicited resumes from recruitment agencies or fee based recruitment services.
View Now
0
Chief Product & Marketing Officer
97075 Beaverton, Oregon
Ralliant
Posted 10 days ago
Job Viewed
Job Description
**About Us**
At Tektronix, we empower engineers to solve the world's toughest technology challenges with precision measurement solutions that fuel innovation. From next-generation semiconductors to wireless, aerospace, and quantum technologies, our test and measurement solutions enable engineers to design, build, and launch tomorrow's innovations with confidence. We support engineers from the first spark to final signal-transforming curiosity into confidence with trusted tools that deliver precision, clarity, and reliability. For over 75 years, we've set the standard in test and measurement-and we're just getting started.
As a Ralliant company, Tektronix is backed by a culture rooted in solving problems, learning by doing, and winning as one team. We believe in unlocking growth for our customers, our people, and our shareholders. That means empowering diverse voices, supporting whole-person wellbeing, and creating a workplace where curiosity and ownership drive impact-together.
**About the Role**
As Chief Product & Marketing Officer at Tektronix, you'll play a central role in shaping our innovation engine. Reporting to the President, you'll own and evolve our global product strategy and fully integrated marketing function-driving growth through new product introductions (NPI), customer engagement, and high-impact team leadership.
This uniquely holistic role brings together product management, strategy, and all facets of marketing-digital, brand, field, demand generation, events, sales enablement, and external communications-under one unified team. You'll serve as the strategic link between our customers and sales teams on one side, and engineering and operations on the other.
Your mission: define what we build, how we bring it to market, and how we tell our story.
This President-track role offers high visibility across Tektronix and the Ralliant executive team and Board. You'll lead a sizeable global organization with 8 direct reports-including a Vice President and multiple general managers.
**Responsibilities**
+ **Set Vision & Strategy** : Define and drive the global product roadmap across five major business lines. Translate innovation into scalable growth strategies aligned with customer needs and long-term investment priorities.
+ **Accelerate Innovation** : Lead the end-to-end NPI process-from market insights to successful commercialization-ensuring excellence in execution and cross-functional alignment.
+ **Brand & Demand** : Lead a unified global marketing engine encompassing brand, digital, demand generation, external communications, field events, and sales enablement-driving customer pipeline growth, strengthening brand equity, and delivering a cohesive voice for Tektronix across channels, regions, and audiences.
+ **Develop Talent** : Champion a strong talent pipeline by developing future GMs, product leaders, and marketers. Cultivate a culture of accountability, curiosity, and continuous learning.
+ **Influence & Align:** Operate as a strategic thought partner to the broader leadership team, fostering alignment, shared ownership, and cross-functional execution across the organization.
+ **Simplify the Complex:** Drive clarity and focus in high-stakes, complex environments. Strengthen product and marketing operations, scale systems, and embed continuous improvement to accelerate growth.
+ **Champion Customer Insight:** Deepen customer understanding through market research, VOC, and field engagement-translating insights into actionable strategy and innovation that drive relevance, differentiation, and growth.
**Qualifications**
+ Proven leadership in product management, product strategy, and/or integrated marketing.
+ Proven P&L leadership across multiple functions, ideally including sales, business development, and/or key account management.
+ Experience developing and commercializing high-tech products, ideally in industrial, test and measurement, or semiconductor markets.
+ Ability to build and scale global teams, including managing managers and cross-functional leaders.
+ Strategic thinker with operational discipline and strong executional rigor.
+ Exceptional communicator and thought partner-comfortable influencing across customers, engineers, and executives.
+ High EQ leadership style with a coaching approach-able to challenge constructively, lead through influence, and develop others.
+ Bachelor's degree required; technical background strongly preferred.
+ Proven general management experience with exposure to full P&L accountability at ~$500M+ scale, including leadership across global go-to-market strategy and core functions such as product, field sales, engineering, service, and/or customer support
+ Owned and executed enterprise or business unit strategy-developing multi-year growth plans, translating insights into action, and driving execution through complex, cross-functional organizations
+ Demonstrated ability to drive operational excellence through continuous improvement-applying tools like kaizen, root cause analysis, and systems thinking to scale impact and develop talent, in alignment with the Ralliant Business System (RBS) or similar frameworks.
#LI-TA1
**Ralliant Corporation Overview**
Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life - faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.
We Are an Equal Opportunity Employer
Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at
**About Tektronix**
Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what's possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix - join us in revolutionizing a better tomorrow!
We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at
**Bonus or Equity**
This position is also eligible for bonus and equity as part of the total compensation package.
**Pay Range**
The salary range for this position (in local currency) is 185,100.00 - 431,900.00
At Tektronix, we empower engineers to solve the world's toughest technology challenges with precision measurement solutions that fuel innovation. From next-generation semiconductors to wireless, aerospace, and quantum technologies, our test and measurement solutions enable engineers to design, build, and launch tomorrow's innovations with confidence. We support engineers from the first spark to final signal-transforming curiosity into confidence with trusted tools that deliver precision, clarity, and reliability. For over 75 years, we've set the standard in test and measurement-and we're just getting started.
As a Ralliant company, Tektronix is backed by a culture rooted in solving problems, learning by doing, and winning as one team. We believe in unlocking growth for our customers, our people, and our shareholders. That means empowering diverse voices, supporting whole-person wellbeing, and creating a workplace where curiosity and ownership drive impact-together.
**About the Role**
As Chief Product & Marketing Officer at Tektronix, you'll play a central role in shaping our innovation engine. Reporting to the President, you'll own and evolve our global product strategy and fully integrated marketing function-driving growth through new product introductions (NPI), customer engagement, and high-impact team leadership.
This uniquely holistic role brings together product management, strategy, and all facets of marketing-digital, brand, field, demand generation, events, sales enablement, and external communications-under one unified team. You'll serve as the strategic link between our customers and sales teams on one side, and engineering and operations on the other.
Your mission: define what we build, how we bring it to market, and how we tell our story.
This President-track role offers high visibility across Tektronix and the Ralliant executive team and Board. You'll lead a sizeable global organization with 8 direct reports-including a Vice President and multiple general managers.
**Responsibilities**
+ **Set Vision & Strategy** : Define and drive the global product roadmap across five major business lines. Translate innovation into scalable growth strategies aligned with customer needs and long-term investment priorities.
+ **Accelerate Innovation** : Lead the end-to-end NPI process-from market insights to successful commercialization-ensuring excellence in execution and cross-functional alignment.
+ **Brand & Demand** : Lead a unified global marketing engine encompassing brand, digital, demand generation, external communications, field events, and sales enablement-driving customer pipeline growth, strengthening brand equity, and delivering a cohesive voice for Tektronix across channels, regions, and audiences.
+ **Develop Talent** : Champion a strong talent pipeline by developing future GMs, product leaders, and marketers. Cultivate a culture of accountability, curiosity, and continuous learning.
+ **Influence & Align:** Operate as a strategic thought partner to the broader leadership team, fostering alignment, shared ownership, and cross-functional execution across the organization.
+ **Simplify the Complex:** Drive clarity and focus in high-stakes, complex environments. Strengthen product and marketing operations, scale systems, and embed continuous improvement to accelerate growth.
+ **Champion Customer Insight:** Deepen customer understanding through market research, VOC, and field engagement-translating insights into actionable strategy and innovation that drive relevance, differentiation, and growth.
**Qualifications**
+ Proven leadership in product management, product strategy, and/or integrated marketing.
+ Proven P&L leadership across multiple functions, ideally including sales, business development, and/or key account management.
+ Experience developing and commercializing high-tech products, ideally in industrial, test and measurement, or semiconductor markets.
+ Ability to build and scale global teams, including managing managers and cross-functional leaders.
+ Strategic thinker with operational discipline and strong executional rigor.
+ Exceptional communicator and thought partner-comfortable influencing across customers, engineers, and executives.
+ High EQ leadership style with a coaching approach-able to challenge constructively, lead through influence, and develop others.
+ Bachelor's degree required; technical background strongly preferred.
+ Proven general management experience with exposure to full P&L accountability at ~$500M+ scale, including leadership across global go-to-market strategy and core functions such as product, field sales, engineering, service, and/or customer support
+ Owned and executed enterprise or business unit strategy-developing multi-year growth plans, translating insights into action, and driving execution through complex, cross-functional organizations
+ Demonstrated ability to drive operational excellence through continuous improvement-applying tools like kaizen, root cause analysis, and systems thinking to scale impact and develop talent, in alignment with the Ralliant Business System (RBS) or similar frameworks.
#LI-TA1
**Ralliant Corporation Overview**
Ralliant, originally part of Fortive, now stands as a bold, independent public company driving innovation at the forefront of precision technology. With a global footprint and a legacy of excellence, we empower engineers to bring next-generation breakthroughs to life - faster, smarter, and more reliably. Our high-performance instruments, sensors, and subsystems fuel mission-critical advancements across industries, enabling real-world impact where it matters most. At Ralliant we're building the future, together with those driven to push boundaries, solve complex problems, and leave a lasting mark on the world.
We Are an Equal Opportunity Employer
Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at
**About Tektronix**
Tektronix, a wholly owned subsidiary of Ralliant Corporation, is a place where people are challenged to explore the boundaries of what's possible, bringing the digital future one step closer every day. Through precision-engineered measurement solutions, we work with our customers to eliminate the barriers between inspiration and realization of world-changing technologies. We believe that cultivating a deeper sense of loyalty and belonging is key to how we attract and retain our best people. This reality inspires our Inclusion & Diversity vision, We Are More Together, and guides our approach as we all work toward creating great places where our teams work and thrive. Realize your true potential at Tektronix - join us in revolutionizing a better tomorrow!
We Are an Equal Opportunity Employer. Ralliant Corporation and all Ralliant Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Ralliant and all Ralliant Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at
**Bonus or Equity**
This position is also eligible for bonus and equity as part of the total compensation package.
**Pay Range**
The salary range for this position (in local currency) is 185,100.00 - 431,900.00
View Now
1
Senior Product Marketing Manager
97240 Portland, Oregon
Cornerstone onDemand
Posted 19 days ago
Job Viewed
Job Description
Senior Product Marketing Manager
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.
Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We're looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.
If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.
**In this role you will be responsible for.**
+ **Product Positioning:** Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.
+ **Go-to-Market Strategy:** Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance
+ **Market Research:** Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
+ **Content Strategy:** Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.
+ **Sales Enablement:** Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.
+ **Customer Insights:** Gather and analyze customer feedback and data to continually refine product features and messaging.
+ **Competitive Analysis:** Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
+ **Performance Measurement:** Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.
+ **Cross-Functional Collaboration:** Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.
**You've got what it takes if you've got.**
+ Bachelor's degree in marketing, business, or a related field (MBA is a plus).
+ 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
+ Proven experience developing and executing go-to-market strategies for new products and features.
+ Strong background in creating compelling product positioning, messaging, and content across multiple channels.
+ Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
+ Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
+ Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
+ Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.
+ Strong project management skills, with the ability to manage multiple projects simultaneously.
+ Collaborative and able to work effectively with cross-functional teams.
+ Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
+ If you've got a background in learning, talent, or HCM software space, that's a huge plus!
**Extra dose of awesome.**
+ Desire to explore, create and test, with a passion for teaching others to do the same
+ Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
+ Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
+ Always looking to streamline workflows and create efficiencies
+ Able to work independently, but also excited to collaborate
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at
At Cornerstone, we believe that everyone has the potential to change the world. Our mission is to help organizations develop extraordinary people who deliver extraordinary results. We enable this through solutions that help connect people to great companies, keep people in touch with essential skill building, and enable people to continuously develop into the greatest versions of themselves to bring real results to both individual careers and the overall business.
Are you ready to take on a role that will impact Cornerstone's global success? We're looking for a Senior Product Marketing Manager who is a storyteller and can nail the overall positioning and activation of our products to hit our revenue targets. As a remote position, you'll be able to work from wherever you feel most productive.
Reporting to the Sr. Director of Product Marketing, you will play a critical role in shaping the strategy, positioning, and messaging of our products. We're looking for a strategic and collaborative Product Marketing Manager to lead go-to-market planning, positioning, and content development for our solutions, working across internal teams and partner ecosystems. This role will play a key part in driving growth through compelling messaging, sales enablement, and joint marketing with partners.
If you're ready to dive in and make a huge impact at Cornerstone, we want to hear from you.
**In this role you will be responsible for.**
+ **Product Positioning:** Lead messaging for products/solutions, tested with customers. Create validated positioning frameworks; manage competitive differentiation.
+ **Go-to-Market Strategy:** Lead full GTM for products/solutions; build repeatable plays across both internal and partner-led channels. Develop and execute cross-functional launch plans; track and report GTM performance
+ **Market Research:** Conduct in-depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies.
+ **Content Strategy:** Develop content strategy for launches and sales motion. Support partner and customer-facing content, including product guides, presentations, videos, and partner-ready content to support both direct and partner sales efforts.
+ **Sales Enablement:** Equip internal sales and partner teams with the tools, training, and resources needed to effectively position and sell the product.
+ **Customer Insights:** Gather and analyze customer feedback and data to continually refine product features and messaging.
+ **Competitive Analysis:** Monitor and analyze competitor products, strategies, and marketing efforts to identify opportunities and threats.
+ **Performance Measurement:** Establish and track key performance indicators (KPIs) to measure the success of partner co-marketing programs, marketing campaigns and product initiatives.
+ **Cross-Functional Collaboration:** Lead cross-functional GTM workstreams with product, sales, marketing, and partner teams. Drives alignment across GTM and product teams to drive a cohesive marketing and partner strategy.
**You've got what it takes if you've got.**
+ Bachelor's degree in marketing, business, or a related field (MBA is a plus).
+ 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise technology.
+ Proven experience developing and executing go-to-market strategies for new products and features.
+ Strong background in creating compelling product positioning, messaging, and content across multiple channels.
+ Experience collaborating with partner marketing, alliances, or channel teams to develop joint campaigns and co-marketing programs.
+ Exceptional communication, storytelling, and presentation skills, with the ability to simplify complex ideas for diverse audiences.
+ Strong analytical skills and experience using market research, competitive intelligence, and performance metrics to guide decisions.
+ Comfortable working cross-functionally with product management, sales, customer success, and external partners. Experience with Hyperscaler marketplaces a plus.
+ Strong project management skills, with the ability to manage multiple projects simultaneously.
+ Collaborative and able to work effectively with cross-functional teams.
+ Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems).
+ If you've got a background in learning, talent, or HCM software space, that's a huge plus!
**Extra dose of awesome.**
+ Desire to explore, create and test, with a passion for teaching others to do the same
+ Can collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
+ Inspired to take "intelligent risks" to ensure we're delivering best in class content, tools, tips, and experiences to the field
+ Always looking to streamline workflows and create efficiencies
+ Able to work independently, but also excited to collaborate
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at
View Now
2
Senior Product Marketing Manager
97201 Portland, Oregon
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a strategic and results-oriented Senior Product Marketing Manager to lead go-to-market strategies for their innovative product portfolio in Portland, Oregon . This role is key to driving product adoption, market share, and revenue growth. You will be responsible for developing compelling messaging, positioning, and marketing plans that resonate with target audiences. The ideal candidate will have a deep understanding of the tech landscape, a flair for creative storytelling, and a proven ability to translate product features into customer benefits.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive go-to-market strategies for new product launches and ongoing product marketing initiatives.
- Craft clear and compelling product positioning and messaging that differentiates our offerings in the market.
- Create sales enablement materials, including presentations, datasheets, case studies, and competitive analyses.
- Conduct market research, customer analysis, and competitive intelligence to identify opportunities and inform strategy.
- Collaborate closely with product management, sales, and demand generation teams to ensure alignment and successful execution.
- Develop and manage product marketing collateral, website content, and digital marketing campaigns.
- Analyze product performance, market trends, and customer feedback to refine marketing strategies.
- Manage product launch timelines and cross-functional coordination.
- Present product strategies and marketing plans to internal stakeholders, including senior leadership.
- Act as a subject matter expert on our products and target markets.
- Measure and report on the effectiveness of product marketing campaigns.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 6 years of experience in product marketing, preferably within the technology sector.
- Proven track record of developing and executing successful go-to-market strategies.
- Excellent understanding of marketing principles and B2B/B2C marketing strategies.
- Strong messaging, copywriting, and presentation skills.
- Experience with market research, competitive analysis, and customer segmentation.
- Ability to work effectively in a fast-paced, cross-functional environment.
- Proficiency in marketing automation and CRM tools.
- Strong analytical and problem-solving skills.
- Demonstrated ability to manage multiple projects simultaneously.
Apply Now
3
Sr Product Marketing Manager, SaaS Product
97240 Portland, Oregon
Cengage Group
Posted 14 days ago
Job Viewed
Job Description
**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**What you'll do here:**
We are seeking an experienced and dynamic **Senior Product Marketing Manager, SaaS Product** who will gather, analyze, and disseminate critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping Infosec win in the market by supporting our Sales teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing tactics, sales, and strategy. You will be the designer and orchestrater of the go-to-market plan. In this role, you will drive success by keeping the buyer at the heart of everything you do.
**Responsibilities:**
+ **Go-to-market.** Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging. Perform customer and prospect research via interviews, surveys, and analyst reports.
+ **Competitive intelligence.** Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement. Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
+ **Product launches.** Work with Product Management and Sales to define marketability of new product features and launches. Create marketing launch plan based on inputs. Manage visibility and communication on launch activities for prospect and client-facing teams.
+ **Campaign strategy.** Brainstorm concepts for prospect and customer engagement beyond launches - work with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaign concepts.
+ **Product roadmap.** Influence product roadmap development based on business initiatives, market needs and customer feedback.
+ **Sales enablement.** Strategize with Sales Enablement to arm, train and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes. Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
+ **Data-driven approach.** Review product performance data against goals on a regular basis. Analyze and improve sales and product performance to support short-term and long-term pipeline goals.
**Skills you will need here:**
+ Minimum 8 years' experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
+ Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
+ Detail-oriented with strong organizational and project management skills.
+ Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
+ Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
+ Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands. Ability to translate technical information into buyer-oriented messaging
+ Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
+ Ability to use marketing analytics and customer feedback to improve product and user adoption.
+ Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
+ Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
**About Infosec**
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$130,000.00 - $150,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**What you'll do here:**
We are seeking an experienced and dynamic **Senior Product Marketing Manager, SaaS Product** who will gather, analyze, and disseminate critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping Infosec win in the market by supporting our Sales teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing tactics, sales, and strategy. You will be the designer and orchestrater of the go-to-market plan. In this role, you will drive success by keeping the buyer at the heart of everything you do.
**Responsibilities:**
+ **Go-to-market.** Define and lead ABX strategies from prospecting to deal close through buyer personas/ICPs to define segment-based positioning and messaging. Perform customer and prospect research via interviews, surveys, and analyst reports.
+ **Competitive intelligence.** Conduct continuous competitive research by monitoring earnings calls, analyst reports, sales intelligence and the use of AI to uncover strategic insights that inform deal and marketing strategy and sales enablement. Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
+ **Product launches.** Work with Product Management and Sales to define marketability of new product features and launches. Create marketing launch plan based on inputs. Manage visibility and communication on launch activities for prospect and client-facing teams.
+ **Campaign strategy.** Brainstorm concepts for prospect and customer engagement beyond launches - work with Sales and CSM leadership to identify opportunities for promotions, cross-selling, and seasonal campaign concepts.
+ **Product roadmap.** Influence product roadmap development based on business initiatives, market needs and customer feedback.
+ **Sales enablement.** Strategize with Sales Enablement to arm, train and empower sellers to shorten the sales cycle and improve win rate through building sales resources, identifying customer references, and sharing standard processes. Develop and maintain battle cards, competitor profiles, and market analysis to support sales in winning deals.
+ **Data-driven approach.** Review product performance data against goals on a regular basis. Analyze and improve sales and product performance to support short-term and long-term pipeline goals.
**Skills you will need here:**
+ Minimum 8 years' experience in customer and/or product marketing; cybersecurity industry experience strongly preferred.
+ Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; or equivalent years experience.
+ Detail-oriented with strong organizational and project management skills.
+ Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
+ Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
+ Experience marketing to CISOs or repackaging offerings to align to changing market trends and demands. Ability to translate technical information into buyer-oriented messaging
+ Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
+ Ability to use marketing analytics and customer feedback to improve product and user adoption.
+ Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
+ Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
**About Infosec**
Infosec, a Cengage Group company, believes knowledge is power when fighting cybercrime. We help IT and security professionals advance their careers with skills development and certifications while empowering all employees with security awareness and privacy training to stay cyber safe at work and home. It's our mission to equip all organizations and individuals with the know-how and confidence to outsmart cybercrime. We've been named to Madison's Top Workplaces and Chicago's Best Places to Work, and pride ourselves on our employee culture.
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$130,000.00 - $150,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
View Now
4
Senior Product Marketing Manager, FMCG
97201 Portland, Oregon
$130000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking an experienced and strategic Senior Product Marketing Manager to lead product marketing initiatives for their flagship brands in Portland, Oregon, US . This role is pivotal in driving market share, brand growth, and consumer engagement through innovative marketing strategies. The ideal candidate will possess a deep understanding of the FMCG landscape, consumer insights, brand management, and go-to-market execution. You will be responsible for developing product positioning, messaging, go-to-market plans, and cross-functional collaboration with sales, R&D, and operations teams to ensure successful product launches and lifecycle management.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive product marketing strategies for assigned FMCG brands.
- Conduct market research, consumer analysis, and competitive benchmarking to identify growth opportunities.
- Define product positioning, messaging, and value propositions.
- Create and manage go-to-market plans for new product launches and existing product enhancements.
- Collaborate closely with sales teams to ensure effective channel execution and sales enablement.
- Work with R&D and product development teams on product roadmap and innovation pipeline.
- Manage product lifecycle from ideation through launch and end-of-life.
- Develop and execute integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Analyze campaign performance and market trends to optimize marketing efforts.
- Manage product marketing budgets and track ROI.
- Build strong relationships with key internal stakeholders and external agencies/partners.
- Lead consumer insights initiatives to inform marketing and product strategies.
- Develop compelling marketing collateral, sales tools, and presentations.
- Monitor brand health and competitive landscape, identifying potential risks and opportunities.
- Stay current with FMCG industry trends and best practices in marketing and branding.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 7 years of experience in product marketing, brand management, or a related role within the FMCG industry.
- Proven track record of successfully launching and growing consumer brands.
- Strong understanding of consumer behavior, market dynamics, and retail environments.
- Exceptional analytical, strategic thinking, and problem-solving skills.
- Proficiency in market research tools and techniques.
- Excellent written and verbal communication skills, with strong presentation abilities.
- Experience in developing and executing integrated marketing campaigns.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
- Experience with digital marketing and social media strategy is highly desirable.
- Creative thinker with a passion for consumer products.
Apply Now
5
Senior Product Marketing Manager (FMCG)
97201 Portland, Oregon
$118000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced Senior Product Marketing Manager to join their innovative marketing team, based remotely but supporting campaigns relevant to the Portland, Oregon, US market. This role is crucial for developing and executing comprehensive marketing strategies that drive brand awareness, product adoption, and sales growth. You will be responsible for understanding market trends, identifying consumer insights, and translating these into compelling product positioning and messaging. The ideal candidate will have a strong background in product marketing within the FMCG industry, exceptional communication skills, and a proven ability to develop and launch successful marketing campaigns. You will collaborate closely with product development, sales, and digital marketing teams to ensure cohesive brand representation and market penetration. This role offers a significant opportunity to shape the future of renowned consumer brands.
Key responsibilities include:
Key responsibilities include:
- Developing and implementing go-to-market strategies for new and existing FMCG products.
- Conducting market research, competitive analysis, and consumer insight gathering.
- Defining product positioning, value propositions, and key messaging.
- Creating compelling marketing collateral, including presentations, brochures, and digital content.
- Collaborating with the sales team to develop effective sales enablement tools.
- Managing product launch timelines and cross-functional execution.
- Overseeing digital marketing initiatives, including social media, email marketing, and paid advertising.
- Analyzing campaign performance and providing recommendations for optimization.
- Working closely with brand managers to ensure consistent brand messaging across all channels.
- Staying informed about industry trends, consumer behavior, and emerging marketing technologies.
Apply Now
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6
Remote FMCG Product Marketing Manager
97201 Portland, Oregon
$115000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client, a rapidly growing Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative and results-driven Remote Product Marketing Manager to drive the success of our product portfolio. This is a fully remote position, offering the flexibility to work from anywhere in the US. You will be responsible for developing and executing comprehensive product marketing strategies, from market research and positioning to go-to-market plans and lifecycle management. The ideal candidate will have a deep understanding of the FMCG market, consumer behavior, and a proven track record in product marketing. Your responsibilities will include conducting market analysis, identifying consumer needs, and developing compelling product narratives. You will collaborate closely with product development, sales, and branding teams to ensure product alignment with market demands and company objectives. Key duties involve creating marketing collateral, managing product launches, and analyzing campaign performance to optimize future strategies. Proficiency in digital marketing tools and analytics platforms is essential. We are looking for a strategic thinker with excellent communication, project management, and analytical skills. The ability to work independently, manage multiple projects simultaneously, and adapt to a fast-paced, dynamic environment is crucial. This role is ideal for a seasoned marketing professional passionate about bringing successful consumer products to market.
Responsibilities:
Responsibilities:
- Develop and execute product marketing strategies for FMCG products.
- Conduct market research and competitive analysis to identify opportunities.
- Define product positioning, messaging, and go-to-market plans.
- Manage product launches from concept to post-launch analysis.
- Create marketing collateral, sales tools, and campaign materials.
- Collaborate with cross-functional teams (product development, sales, branding).
- Analyze product performance, sales data, and market trends.
- Develop and manage product marketing budgets.
- Stay informed about industry trends and consumer insights.
- Measure and report on the effectiveness of marketing campaigns.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 6 years of experience in product marketing, preferably within the FMCG sector.
- Proven experience in developing and executing successful product marketing strategies.
- Strong understanding of consumer behavior and market dynamics in the FMCG industry.
- Proficiency in digital marketing tools, analytics platforms, and CRM software.
- Excellent analytical, strategic thinking, and project management skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote setting.
Apply Now
7
Sr Product Marketing Manager I - US Based Remote
97240 Portland, Oregon
Anywhere Real Estate
Posted 14 days ago
Job Viewed
Job Description
**Who You Are**
As a Sr. Product Marketing Manager I, you'll lead go-to-market strategies for cross-brand learning product launches. This role will collaborate closely with the Anywhere Learning & Development team, Anywhere cross-functional stakeholders, and Brand marketing/GTM teams to develop strategic marketing content and execute integrated campaigns that drive awareness, demand, and adoption for our Learning products and services.
This highly visible role requires building trust and working closely with key executives, internal teams, and brand partners. An entrepreneurial spirit is necessary in this fast-paced position, working closely with newly launching products, and adjusting marketing campaigns and strategies in real-time. Ultimately, you will be the glue that brings our Learning product and its target users together, binding our GTM strategy to the tactics and stakeholders needed to drive success.
**What You'll Do**
+ Lead persona-centric Go-to-Market (GTM) campaigns and strategies for new Learning product launches.
+ Create and align custom GTM launch plans, including target personas, positioning & messaging, launch calendars, checklists, deliverables, communication channel strategy, activation plans, and campaign-specific OKRs, with the GTM teams.
+ Leverage the new network activation project framework to develop cross-channel campaign strategies, managing deployment timelines and reporting on/analyzing results across brands.
+ Lead cross-functional teams (brand marketing, communications, servicing/ops, and creative teams) to bring our GTM strategy, product positioning and narrative to life, kicking off a cross-functional marketing brief with all teams and working closely to manage timelines and deliverables.
+ Collaborate with Learning & Development team to understand and determine value propositions and target audiences.
+ Determine marketing KPIs and monitor them to iterate for success.
+ Weave feedback, case studies, and testimonials into our storytelling.
+ Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations.
+ Keep a pulse on market and customer trends.
**What You Bring**
+ 5+ years of product marketing or related marketing experience.
+ Proven success leading cross-functional teams to deliver marketing campaigns and initiatives.
+ Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach.
+ Strong project management skills with a self-starter ability to multitask and meet deadlines.
+ Expert in storytelling through well-crafted positioning and messaging, with a focus on customer and market insights, excellent copywriting and a sharp eye for detail.
+ Executive presence and ability to command a (virtual) room.
+ Ability to build strong relationships, influence others and build trust quickly across a matrixed organization.
+ Strong PowerPoint or Canva presentation skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management.
+ Bachelor's degree in Marketing or a related field.
+ Experience in the real estate industry is a plus.
+ Experience in HubSpot and Canva is a plus.
Anywhere Real Estate Inc. ( **(NYSE: HOUS) is moving real estate to what's next.** Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate ( , Century 21® ( , Coldwell Banker® ( , Coldwell Banker Commercial® ( , Corcoran® ( , ERA® ( , and Sotheby's International Realty® ( , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
**At Anywhere, we are empowering everyone's next move - your career included.** What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. **We pursue talent** - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value our people-first culture,** which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report ( .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
+ Great Place to Work
+ Forbes World's Best Employers
+ Newsweek World's Most Trustworthy Companies
+ Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran
As a Sr. Product Marketing Manager I, you'll lead go-to-market strategies for cross-brand learning product launches. This role will collaborate closely with the Anywhere Learning & Development team, Anywhere cross-functional stakeholders, and Brand marketing/GTM teams to develop strategic marketing content and execute integrated campaigns that drive awareness, demand, and adoption for our Learning products and services.
This highly visible role requires building trust and working closely with key executives, internal teams, and brand partners. An entrepreneurial spirit is necessary in this fast-paced position, working closely with newly launching products, and adjusting marketing campaigns and strategies in real-time. Ultimately, you will be the glue that brings our Learning product and its target users together, binding our GTM strategy to the tactics and stakeholders needed to drive success.
**What You'll Do**
+ Lead persona-centric Go-to-Market (GTM) campaigns and strategies for new Learning product launches.
+ Create and align custom GTM launch plans, including target personas, positioning & messaging, launch calendars, checklists, deliverables, communication channel strategy, activation plans, and campaign-specific OKRs, with the GTM teams.
+ Leverage the new network activation project framework to develop cross-channel campaign strategies, managing deployment timelines and reporting on/analyzing results across brands.
+ Lead cross-functional teams (brand marketing, communications, servicing/ops, and creative teams) to bring our GTM strategy, product positioning and narrative to life, kicking off a cross-functional marketing brief with all teams and working closely to manage timelines and deliverables.
+ Collaborate with Learning & Development team to understand and determine value propositions and target audiences.
+ Determine marketing KPIs and monitor them to iterate for success.
+ Weave feedback, case studies, and testimonials into our storytelling.
+ Design and deliver compelling presentations that communicate complex issues and illustrate findings, ideas, and recommendations.
+ Keep a pulse on market and customer trends.
**What You Bring**
+ 5+ years of product marketing or related marketing experience.
+ Proven success leading cross-functional teams to deliver marketing campaigns and initiatives.
+ Creative and innovative thinking, with an innate curiosity and a data-led decision-making approach.
+ Strong project management skills with a self-starter ability to multitask and meet deadlines.
+ Expert in storytelling through well-crafted positioning and messaging, with a focus on customer and market insights, excellent copywriting and a sharp eye for detail.
+ Executive presence and ability to command a (virtual) room.
+ Ability to build strong relationships, influence others and build trust quickly across a matrixed organization.
+ Strong PowerPoint or Canva presentation skills with the ability to streamline information and deliver executive-ready presentations for C-Suite and Sr. Management.
+ Bachelor's degree in Marketing or a related field.
+ Experience in the real estate industry is a plus.
+ Experience in HubSpot and Canva is a plus.
Anywhere Real Estate Inc. ( **(NYSE: HOUS) is moving real estate to what's next.** Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate ( , Century 21® ( , Coldwell Banker® ( , Coldwell Banker Commercial® ( , Corcoran® ( , ERA® ( , and Sotheby's International Realty® ( , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
**At Anywhere, we are empowering everyone's next move - your career included.** What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. **We pursue talent** - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value our people-first culture,** which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report ( .
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
+ Great Place to Work
+ Forbes World's Best Employers
+ Newsweek World's Most Trustworthy Companies
+ Ethisphere World's Most Ethical Companies
EEO Statement: EOE including disability/veteran
View Now
8
Head of Product Marketing - Fast-Moving Consumer Goods
97201 Portland, Oregon
$140000 Annually
WhatJobs
Posted 14 days ago
Job Viewed
Job Description
Our client, a globally recognized FMCG company, is seeking an accomplished Head of Product Marketing to lead their product marketing efforts for innovative new categories. This pivotal role is based in Portland, Oregon, US , offering a dynamic and collaborative work environment. You will be responsible for developing and executing go-to-market strategies, defining product positioning and messaging, and driving product adoption and sales growth. This includes conducting in-depth market analysis, understanding consumer needs and trends, and translating these insights into compelling product strategies. You will lead a team of product marketers, manage cross-functional collaborations with product management, sales, and marketing communications teams, and oversee the creation of marketing collateral and sales enablement tools. The ideal candidate will have a Master's degree in Marketing, Business Administration, or a related field, along with 8+ years of progressive experience in product marketing, with a significant focus on the FMCG sector. Proven success in launching and scaling new products, developing effective go-to-market strategies, and managing product portfolios is critical. Strong leadership, strategic thinking, and excellent communication and presentation skills are essential. Experience in market research, competitive analysis, and understanding consumer insights is a must. Familiarity with digital marketing channels and analytics is highly desirable. This is an exceptional opportunity to make a substantial impact on the success of new product introductions and to contribute to the strategic vision of a leading consumer goods organization.
Apply Now
9