56 Brand Manager jobs in Woburn
Brand Manager
02108 Boston, Massachusetts
$90000 Annually
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Posted today
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Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their marketing team. This fully remote role is responsible for developing and executing comprehensive brand strategies to drive market share and enhance brand equity for our key product lines. You will lead all aspects of brand management, from market research and consumer insights to product innovation, marketing campaign development, and performance analysis. This is an exceptional opportunity for a seasoned marketer to make a significant impact on a recognized portfolio of brands.
Responsibilities:
Responsibilities:
- Develop and implement integrated marketing plans and brand strategies aligned with business objectives.
- Conduct market research and analyze consumer trends, competitive landscape, and category performance to identify opportunities and threats.
- Define brand positioning, messaging, and visual identity across all touchpoints.
- Oversee the development and execution of multi-channel marketing campaigns (digital, social media, traditional advertising, in-store promotions).
- Collaborate with product development teams on new product innovation and go-to-market strategies.
- Manage the annual marketing budget and ensure optimal allocation of resources.
- Analyze brand performance metrics, measure ROI of marketing initiatives, and provide regular reports to senior leadership.
- Work closely with sales teams to ensure effective in-market execution and channel support.
- Manage external agencies and partners (e.g., advertising, PR, research firms) to ensure high-quality deliverables.
- Stay abreast of emerging marketing trends and technologies to keep brands relevant and competitive.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 5-7 years of progressive brand management experience within the FMCG industry.
- Demonstrated success in developing and launching successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market research methodologies, and data analysis.
- Experience with digital marketing, social media strategy, and performance marketing.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Proven ability to manage budgets, projects, and cross-functional teams in a remote setting.
- Proficiency in relevant marketing software and analytics platforms.
- Adaptable, creative, and results-oriented mindset.
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0
Senior Brand Manager
02108 Boston, Massachusetts
$140000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) industry, renowned for its portfolio of innovative and high-quality products. We are seeking a dynamic and strategic Senior Brand Manager to drive brand growth and market presence for one of our flagship brands. This is an on-site role based in the vibrant city of Boston, Massachusetts, US . The ideal candidate will possess a deep understanding of consumer insights, brand strategy, marketing execution, and P&L management. You will be responsible for developing and implementing comprehensive brand plans that resonate with target consumers and achieve ambitious business objectives.
Responsibilities:
Responsibilities:
- Develop and execute integrated marketing strategies and plans to drive brand awareness, equity, and sales.
- Conduct in-depth market analysis, consumer research, and competitive landscape assessments to identify growth opportunities.
- Manage the brand's P&L, ensuring profitability and efficient resource allocation.
- Lead cross-functional teams, including sales, product development, R&D, and agencies, to ensure aligned execution of brand strategies.
- Develop compelling marketing communications, advertising campaigns, and promotional activities.
- Oversee new product development initiatives from concept to launch, ensuring alignment with brand strategy.
- Monitor brand performance, analyze key metrics, and provide actionable insights and recommendations.
- Build strong relationships with external partners, including advertising agencies and media vendors.
- Present brand strategies and performance updates to senior leadership.
- Identify and evaluate new market opportunities and potential brand extensions.
- MBA or Master's degree in Marketing, Business Administration, or a related field.
- 7+ years of progressive brand management experience within the FMCG sector.
- Proven track record of successfully developing and launching consumer brands.
- Strong understanding of consumer behavior, market trends, and marketing principles.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Demonstrated leadership capabilities and experience managing cross-functional teams.
- Exceptional communication, presentation, and interpersonal skills.
- Experience with budget management and P&L responsibility.
- Proficiency in market research tools and methodologies.
- A creative and innovative mindset with a passion for building strong consumer brands.
Apply Now
1
Brand Manager - FMCG
02101 Boston, Massachusetts
$110000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a creative and strategic Brand Manager with extensive experience in the Fast-Moving Consumer Goods (FMCG) sector to lead their brand initiatives in a fully remote environment. This is a high-impact role focused on developing and executing innovative brand strategies to drive market share, revenue growth, and brand loyalty. You will be responsible for all aspects of brand management, including market research, product positioning, marketing campaign development, and budget management. The ideal candidate will possess a deep understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with sales, product development, and agency partners to ensure cohesive brand execution across all touchpoints. As this is a remote position, exceptional communication, project management, and self-motivation skills are essential. You will leverage digital collaboration tools to foster seamless teamwork and keep projects on track. Responsibilities include analyzing sales data, identifying growth opportunities, developing marketing plans, overseeing advertising and promotional activities, and managing the brand's online presence. The ability to translate consumer insights into actionable marketing strategies is key. You will be tasked with building strong brand equity and ensuring that the brand resonates with target consumers. Our client is looking for a forward-thinking individual who can innovate and adapt to the ever-changing FMCG market. This role offers the unique opportunity to shape the future of prominent brands from a remote setting, driving significant business outcomes through strategic marketing leadership. We are committed to fostering a diverse and inclusive team.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 6 years of experience in brand management, specifically within the FMCG sector.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Strong understanding of consumer insights, market analysis, and competitive intelligence.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication skills, with the ability to present effectively to senior leadership.
- Proficiency in project management and ability to manage multiple priorities in a remote setting.
- Experience managing marketing budgets and agencies.
- Creative mindset with a passion for building impactful brands.
Apply Now
2
FMCG Brand Manager
02108 Boston, Massachusetts
$95000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to lead key product lines. This is a remote-first position, perfect for a driven individual passionate about building and growing consumer brands from anywhere. The ideal candidate will possess a deep understanding of consumer insights, market trends, and brand strategy within the FMCG industry. You will be responsible for the overall brand P&L, developing and executing comprehensive marketing plans, and driving brand awareness and market share growth. Key responsibilities include market analysis, consumer research, product positioning, advertising campaign development, and collaboration with sales, R&D, and supply chain teams to ensure successful product launches and ongoing brand support. We are looking for a creative thinker with strong analytical skills, capable of translating data into actionable brand strategies and delivering exceptional results. This role demands a proactive approach, excellent communication skills, and the ability to manage multiple projects in a fast-paced, remote environment. You will have the autonomy to shape the direction of your brands and make a significant impact on our company's success.
Key Responsibilities:
Key Responsibilities:
- Develop and implement annual brand plans, including marketing objectives, strategies, and tactics.
- Manage the brand P&L, ensuring profitability and achieving sales targets.
- Conduct market research and analyze consumer insights to identify growth opportunities.
- Develop and execute integrated marketing campaigns across various channels (digital, traditional, in-store).
- Oversee product positioning, messaging, and packaging development.
- Collaborate with sales teams to drive retail execution and distribution.
- Work with R&D and operations to manage product innovation pipeline and supply chain.
- Monitor competitive landscape and adjust strategies as needed.
- Manage agency relationships (advertising, PR, digital).
- Analyze brand performance metrics and report on key KPIs.
- Foster strong cross-functional relationships to ensure brand alignment.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in brand management within the FMCG industry.
- Proven track record of developing and executing successful brand strategies.
- Strong understanding of consumer insights, market analysis, and financial acumen.
- Experience with integrated marketing communications and digital marketing.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently and thrive in a remote work environment.
Apply Now
3
Senior Brand Manager
02108 Boston, Massachusetts
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a rapidly expanding force in the Fast-Moving Consumer Goods (FMCG) industry, is seeking a strategic and innovative Senior Brand Manager to spearhead brand initiatives in Boston, Massachusetts, US . This is a critical role that requires a blend of market insight, creative thinking, and robust execution to drive brand growth and consumer engagement.
As a Senior Brand Manager, you will be responsible for developing and implementing comprehensive brand strategies, overseeing product lifecycle management, and leading cross-functional teams to ensure successful brand performance. Your expertise will be crucial in identifying market opportunities, understanding consumer needs, and translating these insights into actionable brand plans. You will manage marketing budgets, develop promotional campaigns, and collaborate with sales, R&D, and supply chain departments to achieve business objectives.
Key responsibilities include:
Qualifications and Skills:
This is a unique opportunity to make a significant impact on brand strategy and growth within a leading FMCG organization. Join our team in Boston, Massachusetts, US , and help shape the future of beloved consumer brands.
As a Senior Brand Manager, you will be responsible for developing and implementing comprehensive brand strategies, overseeing product lifecycle management, and leading cross-functional teams to ensure successful brand performance. Your expertise will be crucial in identifying market opportunities, understanding consumer needs, and translating these insights into actionable brand plans. You will manage marketing budgets, develop promotional campaigns, and collaborate with sales, R&D, and supply chain departments to achieve business objectives.
Key responsibilities include:
- Developing and executing annual brand plans, including marketing objectives, strategies, and tactics.
- Managing the P&L for assigned brands, ensuring profitability and market share growth.
- Leading market research initiatives to gain deep consumer and competitive insights.
- Overseeing the development of new product introductions and packaging innovations.
- Crafting compelling marketing communications and advertising campaigns across various media channels.
- Managing agency relationships and ensuring high-quality deliverables.
- Analyzing sales data and market trends to identify performance drivers and opportunities for improvement.
- Collaborating closely with sales teams to support channel strategies and execution.
- Mentoring junior marketing team members and fostering a culture of innovation.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA strongly preferred.
- Minimum of 7 years of progressive brand management experience in the FMCG sector.
- Proven track record of developing and launching successful brands and campaigns.
- Strong understanding of market research methodologies and data analysis.
- Exceptional leadership, communication, and presentation skills.
- Proficiency in financial analysis and budget management.
- Ability to thrive in a fast-paced, results-oriented environment.
- Demonstrated experience in managing cross-functional teams and external agencies.
This is a unique opportunity to make a significant impact on brand strategy and growth within a leading FMCG organization. Join our team in Boston, Massachusetts, US , and help shape the future of beloved consumer brands.
Apply Now
4
Brand Manager - FMCG
02111 Boston, Massachusetts
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly growing FMCG company, is seeking an innovative and results-oriented Brand Manager to join their team in Boston, Massachusetts, US . This role is central to developing and executing brand strategies that drive market share, enhance brand equity, and foster strong consumer engagement. You will be responsible for overseeing all aspects of brand management, from market research and product innovation to marketing communications and P&L management.
Responsibilities:
Responsibilities:
- Develop and implement comprehensive brand strategies, including positioning, messaging, and go-to-market plans.
- Conduct market research and analyze consumer trends to identify growth opportunities.
- Oversee the development and execution of integrated marketing campaigns across various channels (digital, traditional, in-store).
- Manage the brand's P&L, setting sales targets and ensuring profitability.
- Collaborate with cross-functional teams, including product development, sales, and supply chain.
- Develop and manage marketing budgets effectively.
- Monitor competitor activities and market performance, making strategic adjustments as needed.
- Lead product innovation initiatives and manage the product lifecycle.
- Build strong relationships with agencies and external partners.
- Ensure brand consistency across all touchpoints.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum of 5 years of experience in brand management, preferably within the FMCG sector.
- Proven track record of successful brand building and campaign execution.
- Strong understanding of consumer behavior and market dynamics in the FMCG industry.
- Experience with digital marketing, social media, and traditional advertising.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and organizational abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Ability to work effectively in a fast-paced, team-oriented environment.
- Demonstrated leadership capabilities.
Apply Now
5
Senior Brand Manager
02101 Boston, Massachusetts
$130000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and results-driven Senior Brand Manager to join their dynamic, fully remote marketing team. This role is instrumental in shaping and executing brand strategies that drive market growth, enhance brand equity, and foster strong consumer connections. You will be responsible for the overall health and performance of assigned brands, leading the development and implementation of integrated marketing plans across all relevant channels. Key responsibilities include conducting in-depth market research and consumer insights analysis to identify opportunities and threats. You will develop compelling brand positioning, messaging, and creative strategies, working closely with internal teams and external agencies to bring these to life. Managing the marketing budget, including forecasting, planning, and tracking ROI, is crucial. You will also collaborate with sales, product development, and R&D teams to ensure brand strategies are aligned with business objectives and product innovation pipelines. Developing and launching new products, including go-to-market strategies, packaging design, and promotional campaigns, will be a significant part of your role. The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus. A minimum of 7 years of experience in brand management within the FMCG industry is required, with a proven track record of successfully growing brands and launching new products. Deep understanding of consumer behavior, market dynamics, and digital marketing strategies is essential. Exceptional strategic thinking, analytical skills, creativity, and leadership abilities are critical. This is a fully remote position, demanding excellent communication, collaboration, and self-management skills to thrive in a virtual environment. You should be adept at leveraging digital collaboration tools and managing projects effectively from a distance. If you are a passionate brand builder with a data-driven approach and a creative flair, we want to hear from you.
Key Responsibilities:
Key Responsibilities:
- Develop and execute comprehensive brand strategies.
- Drive market share growth and brand equity.
- Lead the creation of integrated marketing plans.
- Conduct market research and analyze consumer insights.
- Manage brand budgets and optimize ROI.
- Collaborate with cross-functional teams on product innovation and launches.
- Develop compelling brand positioning and messaging.
- Oversee creative development and campaign execution.
- Analyze performance metrics and adjust strategies as needed.
- Stay current with FMCG industry trends and competitive landscape.
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 7+ years of progressive brand management experience in FMCG.
- Demonstrated success in brand strategy development and execution.
- Proven experience in new product development and launches.
- Strong understanding of digital marketing and consumer insights.
- Excellent analytical, strategic thinking, and leadership skills.
- Ability to manage multiple projects and priorities effectively.
- Strong communication and interpersonal skills.
- Experience working in a remote team environment is essential.
Apply Now
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6
Senior FMCG Brand Manager
02110 Boston, Massachusetts
$110000 annum + bon
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a rapidly growing player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Senior FMCG Brand Manager to join their dynamic team. This is a fully remote position, enabling you to drive brand strategy and execution from anywhere in the US. The Senior Brand Manager will be responsible for developing and executing comprehensive brand strategies to drive market share, revenue growth, and brand equity for key product lines. You will lead the entire brand lifecycle, from concept development and product innovation to go-to-market strategies and ongoing brand management. Key responsibilities include conducting market research, analyzing consumer insights, identifying competitive landscapes, and translating these findings into actionable brand plans. The successful candidate will manage advertising campaigns, digital marketing initiatives, public relations efforts, and in-store promotions to build strong consumer engagement and loyalty. You will collaborate closely with cross-functional teams, including product development, sales, supply chain, and finance, to ensure seamless execution of brand initiatives. This role demands a strong understanding of the FMCG market, consumer behavior, and branding principles. We are looking for an individual with exceptional analytical, strategic thinking, and leadership skills, capable of inspiring teams and driving results. Proven experience in managing P&Ls, launching new products, and developing successful integrated marketing communications plans is essential. This remote-first role requires excellent communication and project management skills to effectively lead teams and manage multiple brand projects simultaneously. If you are a driven marketing professional with a passion for building iconic consumer brands, this is an outstanding opportunity to make a significant impact.
Key Responsibilities:
Key Responsibilities:
- Develop and implement overarching brand strategies to achieve business objectives.
- Manage all aspects of the brand's P&L, including forecasting and budget management.
- Lead the development and launch of new products and line extensions.
- Analyze market trends, consumer insights, and competitive activities to inform brand strategies.
- Oversee the creation and execution of integrated marketing campaigns across various channels.
- Collaborate with sales teams to develop effective go-to-market plans.
- Manage agency relationships (advertising, PR, digital) to ensure successful campaign execution.
- Monitor brand performance and report on key metrics, making recommendations for optimization.
- Drive brand innovation and identify new growth opportunities.
- Foster strong relationships with internal stakeholders across departments.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- 7+ years of experience in brand management within the FMCG industry.
- Proven track record of successful brand strategy development and execution.
- Strong understanding of consumer insights, market analysis, and P&L management.
- Experience in product development, innovation, and new product launches.
- Expertise in digital marketing, advertising, and integrated communications.
- Excellent leadership, communication, and presentation skills.
- Ability to manage multiple projects and deadlines effectively in a remote setting.
- Strong analytical and problem-solving capabilities.
Apply Now
7
Brand Manager, Premium Beverages
02108 Boston, Massachusetts
$120000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client, a globally recognized leader in the Fast-Moving Consumer Goods (FMCG) sector, specializing in premium beverages, is looking for an innovative and results-driven Brand Manager to join their dynamic marketing team. This fully remote position offers an exceptional opportunity to shape the strategy and drive the growth of our client's flagship brands. You will be responsible for developing and executing comprehensive marketing plans, leading cross-functional teams, and ensuring brand consistency and impact in the marketplace. This role is ideal for a strategic thinker with a proven track record in brand management within the beverage or consumer goods industry.
Responsibilities:
Responsibilities:
- Develop and execute integrated marketing strategies and annual brand plans to achieve volume, market share, and profitability objectives.
- Conduct market research, consumer insights analysis, and competitive landscape assessment to identify growth opportunities.
- Manage the brand's P&L, including budgeting, forecasting, and performance tracking.
- Lead the development and execution of marketing campaigns across various channels, including digital, social media, PR, and traditional advertising.
- Collaborate closely with sales, R&D, supply chain, and agency partners to ensure successful product launches and ongoing brand support.
- Oversee the development of all brand communication materials, ensuring brand consistency and creative excellence.
- Monitor brand performance and key performance indicators (KPIs), providing regular reports and insights to senior management.
- Identify and capitalize on emerging consumer trends and market dynamics.
- Drive innovation by contributing to product development and packaging initiatives.
- Manage relationships with external agencies (advertising, PR, digital) to ensure effective execution of brand strategies.
- Foster a strong understanding of the brand within the organization.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA strongly preferred.
- Minimum of 5 years of progressive brand management experience within the FMCG industry, with a focus on beverages being a significant advantage.
- Proven track record of successfully developing and launching brands and marketing campaigns that deliver measurable results.
- Strong understanding of consumer behavior, market dynamics, and marketing principles.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and P&Ls.
- Proficiency in digital marketing, social media strategy, and data analysis tools.
- Demonstrated ability to lead and influence cross-functional teams in a remote environment.
- Creative thinking and a passion for building strong brands.
- Ability to thrive in a fast-paced, dynamic industry.
Apply Now
8
Senior Brand Manager - Remote
02108 Boston, Massachusetts
$140000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a renowned leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a dynamic and experienced Senior Brand Manager to spearhead brand strategy and execution for key product lines. This is a pivotal, fully remote role that requires a strategic thinker with a deep understanding of consumer insights, marketing principles, and brand building within the FMCG landscape. You will be responsible for developing and implementing comprehensive brand plans, driving market share growth, and ensuring consistent brand messaging across all channels. The ideal candidate is a self-starter with exceptional leadership qualities, strong analytical skills, and a proven track record of successful brand management in a remote-first setting.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute long-term brand strategies and annual marketing plans to drive brand growth and achieve business objectives.
- Conduct thorough market, consumer, and competitive analysis to identify opportunities and threats.
- Lead the development and launch of new products, from concept to market.
- Manage brand P&L, including budget allocation, forecasting, and performance tracking.
- Oversee the creation and execution of integrated marketing campaigns across all relevant channels (digital, social media, traditional advertising, in-store promotions).
- Collaborate closely with cross-functional teams, including sales, R&D, supply chain, and agencies, to ensure alignment and successful execution.
- Monitor brand performance metrics, analyze results, and provide actionable recommendations for optimization.
- Build and maintain strong relationships with external partners, such as advertising agencies and media vendors.
- Stay informed about industry trends, consumer behavior, and emerging marketing technologies.
- Present brand strategies, performance updates, and recommendations to senior leadership.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 7 years of progressive brand management experience in the FMCG industry.
- Demonstrated success in developing and launching successful consumer brands.
- Strong understanding of marketing principles, consumer psychology, and market research methodologies.
- Proven experience in managing P&L and marketing budgets effectively.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, presentation, and interpersonal skills, vital for remote collaboration.
- Experience with digital marketing, social media strategy, and e-commerce is highly desirable.
- Ability to lead cross-functional teams and influence stakeholders.
- Proficiency in MS Office Suite and relevant marketing analytics tools.
Apply Now
9