4,718 Brand Manager jobs in the United States

Our client, a prominent Fast-Moving Consumer Goods (FMCG) company, is seeking an innovative Brand Development Manager to join their team in Durham, North Carolina, US . This role is essential for conceptualizing, developing, and launching new brands and product lines that resonate with target consumers and drive market share growth. You will be at the forefront of identifying consumer trends, exploring unmet needs, and translating these insights into compelling brand propositions and product innovations. This is a hybrid role, offering a blend of in-office collaboration and remote flexibility.

Key Responsibilities:

• Conduct extensive market research, consumer trend analysis, and competitive landscape evaluations to identify opportunities for new brand development.
• Develop compelling brand strategies, including brand identity, positioning, messaging, and target consumer profiles.
• Lead the conceptualization and development of new product ideas, from initial ideation through to market launch.
• Collaborate closely with R&D, product development, sales, and marketing teams to ensure seamless execution of brand and product strategies.
• Create business cases and financial models for new brand initiatives, including sales forecasts and profitability analyses.
• Develop and oversee the execution of go-to-market plans for new brands and product launches.
• Manage relationships with external partners, such as branding agencies, market research firms, and manufacturing partners.
• Monitor the performance of new brands post-launch, analyze market reception, and recommend adjustments.
• Present new brand proposals and strategies to senior management for approval and buy-in.
• Ensure brand guidelines are established and adhered to throughout the development process.
• Stay abreast of innovations and emerging trends within the FMCG industry and consumer goods landscape.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 5 years of experience in brand management, product development, or marketing, with a significant focus on new brand creation, preferably within the FMCG sector.
• Proven ability to identify consumer insights and translate them into successful brand and product concepts.
• Strong strategic thinking and analytical skills, with a demonstrated capacity for innovation.
• Experience in developing business cases, financial projections, and go-to-market strategies.
• Excellent project management and cross-functional team leadership skills.
• Superb communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in market research methodologies and tools.
• A creative and entrepreneurial mindset.
• Familiarity with product development processes in the consumer goods industry.

This is an exciting opportunity for a strategic and creative marketer to shape the future of our client's brand portfolio. If you are passionate about building brands from the ground up, we want to hear from you.

Our client, a rapidly growing leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Brand Development Manager to join their dynamic marketing team in Raleigh, North Carolina, US . This position will be instrumental in shaping and executing brand strategies that drive market share and consumer loyalty for our diverse portfolio of products. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. You will be responsible for developing compelling brand narratives, managing product launches, and overseeing integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. Collaboration with cross-functional teams, including sales, product development, and R&D, will be essential to ensure brand consistency and commercial success. This role demands a strategic thinker with a creative flair and a proven ability to deliver measurable results. Key responsibilities include:

• Developing and implementing long-term brand strategies and annual marketing plans.
• Conducting market research and analyzing consumer behavior to identify growth opportunities.
• Managing the end-to-end process for new product introductions and line extensions.
• Overseeing the creation of all marketing collateral, advertising campaigns, and promotional materials.
• Monitoring brand performance and market share, adjusting strategies as needed.
• Collaborating with agency partners to develop and execute creative concepts.
• Managing the marketing budget and ensuring efficient allocation of resources.
• Staying abreast of industry trends, competitor activities, and emerging media platforms.
• Presenting brand plans and performance reports to senior management.
• Ensuring consistent brand messaging and visual identity across all touchpoints.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of progressive brand management experience in the FMCG industry.
• Demonstrated success in launching new products and growing established brands.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management and cross-functional leadership abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing, social media strategy, and e-commerce.
• Proficiency in market research methodologies and tools.
• Creative and strategic thinker with a passion for consumer brands.
• Ability to thrive in a fast-paced, results-oriented environment.

This is an exciting opportunity to contribute to the growth of leading consumer brands in the vibrant Raleigh market.

**What You Need To Know**
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
**Overview**
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
**Primary Responsibilities**
+ Support accounts in trade channels including Off-Premise, regional, and national customers
+ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
+ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
+ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
+ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
+ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
+ Develop key account relationships that deliver measurable results
+ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
+ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
+ Perform other job-related duties as assigned
**Additional Primary Responsibilities**
**Minimum Qualifications**
+ Bachelor's Degree or an equivalent combination of education and experience
+ Five years of industry related sales experience within the distribution, hospitality or supplier community
+ Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
+ Must be at least 21 years of age
**Physical Demands**
+ Physical demands include frequently sitting and operating a motor vehicle
+ Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
+ May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
**EEO Statement**
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

**What You Need To Know**
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
**Overview**
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
**Primary Responsibilities**
+ Support accounts in trade channels including Off-Premise, regional, and national customers
+ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
+ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
+ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
+ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
+ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
+ Develop key account relationships that deliver measurable results
+ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
+ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
+ Perform other job-related duties as assigned
**Additional Primary Responsibilities**
**Minimum Qualifications**
+ Bachelor's Degree or an equivalent combination of education and experience
+ Five years of industry related sales experience within the distribution, hospitality or supplier community
+ Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
+ Must be at least 21 years of age
**Physical Demands**
+ Physical demands include frequently sitting and operating a motor vehicle
+ Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
+ May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
**EEO Statement**
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Our client, a prominent player in the FMCG industry, is looking for a dynamic and results-oriented Brand Manager with a focus on New Product Development to join their team in San Antonio, Texas, US . This role offers a hybrid work model, combining the advantages of in-office collaboration with remote flexibility. You will be instrumental in driving innovation from concept to launch, developing compelling brand strategies, and ensuring successful market introductions for new products. Responsibilities include conducting market research, identifying consumer insights, and translating them into product development briefs. You will work closely with R&D, marketing, sales, and supply chain teams to bring new products to life, ensuring they meet consumer needs and business objectives. The ideal candidate will have a strong understanding of the FMCG landscape, including competitive analysis, pricing strategies, and promotional planning. You will develop and execute integrated marketing plans, manage product P&Ls, and monitor market performance post-launch. This position requires excellent analytical skills, creativity, and the ability to influence cross-functional teams. A passion for consumer brands and a proven track record in product innovation within the FMCG sector are essential. You will be responsible for crafting compelling brand narratives and ensuring consistent brand messaging across all touchpoints. This is an exciting opportunity to shape the future of our client's product portfolio and drive significant growth in a fast-paced, consumer-centric environment. If you are a strategic thinker with a flair for innovation and a drive to succeed in the FMCG market, we encourage you to apply.

Our client is seeking an innovative and strategic Brand Manager to lead new product development initiatives within the fast-moving consumer goods (FMCG) sector in Boise, Idaho . This role demands a creative thinker with a strong understanding of market trends, consumer insights, and brand strategy. You will be responsible for the entire lifecycle of new product launches, from ideation and concept development to market execution and post-launch analysis. The ideal candidate thrives in a dynamic environment and possesses exceptional leadership and project management skills.

Responsibilities:

• Develop and execute comprehensive brand strategies for new product initiatives.
• Conduct market research and consumer analysis to identify unmet needs and market opportunities.
• Lead cross-functional teams (R&D, Sales, Marketing, Operations) through the product development process.
• Define product positioning, messaging, and go-to-market strategies.
• Manage the development of marketing collateral, advertising campaigns, and promotional activities.
• Monitor product performance, sales data, and market feedback to optimize strategies.
• Manage budgets and timelines for new product launches.
• Build and maintain strong relationships with internal stakeholders and external partners.
• Present strategic plans and performance updates to senior leadership.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in brand management, product marketing, or a related role within the FMCG industry.
• Proven track record of successful new product launches.
• Strong understanding of consumer insights, market analysis, and brand strategy development.
• Excellent project management, leadership, and communication skills.
• Ability to analyze data, draw actionable insights, and make data-driven decisions.
• Proficiency in project management software and marketing analytics tools.
• Creative and results-oriented mindset.

This is an exciting opportunity to shape the future of iconic brands in Boise, Idaho . Our client offers a competitive salary, comprehensive benefits, and a supportive work environment that encourages innovation and growth. This hybrid role offers a blend of collaborative office-based work and remote flexibility.

Our client, a leading force in the FMCG sector, is seeking a dynamic and innovative Brand Manager to spearhead new product development initiatives. This is a critical role based in our client's office in Minneapolis, Minnesota, US , focusing on identifying market opportunities, developing compelling product strategies, and driving successful launches. The ideal candidate will possess a strategic mindset, a deep understanding of consumer trends, and a proven ability to collaborate effectively across diverse teams.

Responsibilities:

• Identify and analyze market trends, consumer insights, and competitive landscapes to uncover new product opportunities.
• Develop comprehensive brand strategies and go-to-market plans for new FMCG products.
• Manage the entire product lifecycle from ideation and concept development through to launch and post-launch analysis.
• Collaborate closely with R&D, marketing, sales, supply chain, and finance departments to ensure seamless product development and execution.
• Develop pricing strategies, packaging concepts, and promotional plans to maximize market penetration and profitability.
• Conduct consumer research and qualitative/quantitative analysis to validate product concepts and marketing strategies.
• Monitor product performance, sales data, and market feedback to identify areas for optimization and future innovation.
• Present business cases and strategic recommendations to senior leadership.
• Manage agency relationships for creative development, media planning, and consumer research.
• Ensure brand consistency and adherence to brand guidelines across all product touchpoints.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.
• Minimum of 5-7 years of experience in brand management, product marketing, or a similar role within the FMCG industry.
• Proven track record of successfully launching new products and managing brands in competitive markets.
• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
• Excellent strategic thinking, problem-solving, and decision-making capabilities.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to lead cross-functional teams and influence stakeholders at all levels.
• Proficiency in market research methodologies and consumer insights generation.
• Experience with P&L management and financial forecasting.
• Creative and innovative mindset with a passion for consumer brands.
• Adaptability and a proactive approach to navigating a fast-paced environment.

This on-site role in Minneapolis, Minnesota, US , offers a significant opportunity to shape the future of our client's product portfolio within the dynamic FMCG landscape. You will be an integral part of a talented team dedicated to bringing innovative and high-quality products to consumers.

Our client, a prominent player in the FMCG sector, is seeking an innovative and driven Brand Manager to lead new product development initiatives in Atlanta, Georgia, US . This hybrid role requires a strategic thinker with a passion for consumer insights and brand building. You will be responsible for identifying market opportunities, developing new product concepts, and managing the end-to-end product lifecycle from ideation to launch. This involves close collaboration with R&D, sales, marketing, and supply chain teams to ensure successful product introductions and sustained market growth.

Your key responsibilities will include conducting market research and competitive analysis, defining product positioning and messaging, developing integrated marketing plans, and managing product P&Ls. You will translate consumer needs and trends into compelling product offerings that drive brand preference and market share. The ability to analyze sales data, consumer feedback, and market trends to inform strategy and decision-making is essential. Strong project management skills and the capacity to manage multiple initiatives simultaneously are critical.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 6 years of experience in brand management or product marketing within the FMCG industry.
• Proven track record of successfully launching new products and growing established brands.
• Strong understanding of consumer insights, market research methodologies, and brand strategy development.
• Experience in developing and executing integrated marketing plans and campaigns.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Strong project management and organizational abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.

This is an exciting opportunity to shape the future of iconic brands and contribute to a dynamic company culture. The hybrid work model supports a flexible and productive work environment.

Our client is seeking an innovative and strategic Brand Manager to lead new product development initiatives within the FMCG sector. This role offers a unique blend of strategic brand building and hands-on product creation, requiring a candidate who can identify market opportunities, develop compelling brand propositions, and oversee the successful launch of new products. You will be responsible for conducting thorough market analysis, understanding consumer needs, and translating insights into impactful product strategies. This position involves close collaboration with R&D, marketing, sales, and supply chain teams to ensure alignment and efficient execution from concept to shelf.

Responsibilities:

• Identify and evaluate new product opportunities within the FMCG market, based on consumer trends, competitive landscape, and internal capabilities.
• Develop comprehensive brand strategies and positioning for new product launches.
• Lead cross-functional teams through the entire product development lifecycle, from ideation and concept testing to product formulation, packaging design, and go-to-market planning.
• Conduct market research, consumer insights gathering, and competitive analysis to inform product strategy and decision-making.
• Develop business cases and financial projections for new product initiatives.
• Collaborate with the marketing team to create integrated launch plans, including advertising, promotions, PR, and digital campaigns.
• Work closely with sales teams to ensure effective distribution and retail execution.
• Manage product P&Ls and track post-launch performance against objectives.
• Ensure compliance with all regulatory requirements and quality standards.
• Present new product strategies and plans to senior management.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Minimum of 5 years of experience in brand management or product marketing, preferably within the FMCG industry.
• Demonstrated success in developing and launching new products.
• Strong understanding of market research methodologies and consumer insights.
• Excellent strategic thinking, analytical, and problem-solving skills.
• Proven ability to lead and motivate cross-functional teams.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with financial analysis and P&L management.
• Familiarity with product development processes and supply chain operations.
• Ability to work effectively in a hybrid work environment.

This exciting opportunity is located in Des Moines, Iowa, US .