2,408 Brand Marketing Specialists jobs in the United States
Brand Marketing Specialist
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We are seeking a meticulous, proactive and customer-focused Brand Marketing Specialist to join our Marketing team at our corporate office in St. Louis Park. Reporting to the VP of Marketing, in this role, the Brand Marketing Specialist plays a hands-on role in bringing Bridgewater Bank's unconventional brand to life across digital and print platforms. You will collaborate with the marketing team to design on-brand assets, support multi-channel campaigns, and ensure our website consistently reflects our distinct brand story. With a sharp eye for design and a passion for storytelling, you will help create meaningful client connections, support internal communications, and deliver a cohesive brand experience at every touchpoint. If you are detail-oriented, creative, and energized by building a brand from the inside out-we'd love to hear from you.***Please provide a portfolio of your work with your application***RESPONSIBILITIES: Design & Brand Execution: Create high-quality marketing materials, advertisements, and branded assets that reflect Bridgewater's unconventional brandDesign print and digital communications including flyers, event materials, bank statements, and sales collateralSupport internal communications with branded visuals, displays, and presentationsDigital & Web: Oversee day-to-day website content and performance, ensuring SEO, ADA compliance, and brand alignmentConduct regular site audits and provide recommendations to improve functionality, accessibility, and analytics performanceContribute to monthly reporting and generate insights to inform website and campaign strategyCampaigns & Promotions: Assist in the development and execution of integrated marketing campaigns and promotionsMaintain awareness of marketing trends and best practices to support campaign effectivenessProject Coordination & Collaboration: Track project timelines and deliverables to ensure on-time executionMaintain organized archives of marketing materials, logos, and brand assetsPartner with cross-functional teams to align on messaging, priorities, and goalsSupport vendor relationships in collaboration with the Marketing leadersContribute to special projects, as needed QUALIFICATIONS:Bachelor's or associate's degree in graphic design, Marketing, Communications or related field and/or 2-4 years of relevant Marketing or Design experienceProficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop); Canva or Figma experience a plusFamiliarity with CMS platforms (e.g., WordPress) and SEO/ADA best practicesStrong attention to detail and a commitment to brand consistencyExcellent written and verbal communication skillsOrganized, proactive, and able to manage multiple projects and shifting prioritiesPhotography and photo editing experience strongly preferredWorking knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)Experience with basic reporting and website analytics (e.g., Google Analytics or GA4) is a plusABOUT BRIDGEWATER BANK:Picture yourself at one of the Twin Cities' best places to work, surrounded by people who challenge you, support you, and inspire you to be your best. Welcome to Bridgewater Bank.We're on a mission to be the finest entrepreneurial bank in the Twin Cities. Like true entrepreneurs, we run fast and lean. We are in constant evolution and the runway for personal and professional growth is long. People are our strength, and that's why we've created and sustained an award-winning culture that promotes growth and celebrates the big and little wins along the way.At the end of the day, we believe competitive salaries, top-tier benefits, a hybrid work model, and transparency into the business is a given. Working together toward something meaningful with people you enjoy, is just a bonus! Will you join us? COMPENSATION & BENEFITS:The typical hourly base pay for this role is $27.70 - 30.10/hr. Compensation may vary based on individual job-related knowledge, skills, expertise, and experience. This position is eligible for a discretionary annual incentive program driven by organization and individual performance.Bridgewater Bank provides a broad offering of competitive benefits including (but not limited to):Healthcare (medical, dental, vision)Basic term and optional term life insuranceShort-term and long-term disabilityParental leave401(k) with employer matchPaid vacation & paid holidaysPLEASE NOTE:The above is intended to describe the general content of and requirements for this position. It is not to be construed as an exhaustive list of duties, responsibilities, or requirements. It is Bridgewater Bank's policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability or any other characteristic protected by applicable federal, state or local law.STATUS: Non-Exempt Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Brand Marketing Specialist
Posted 7 days ago
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Maxxon CorporationBrand Marketing SpecialistBENEATH IT ALL, MAXXON DELIVERS.Maxxon Corporation is a leading manufacturer of high-performance building materials in the construction industry. With over 50 years of experience, Maxxon is known for its innovative solutions that enhance the durability, safety, and sustainability of construction projects worldwide. Our products, ranging from underlayments and floor toppings to sound control and moisture mitigation systems, are trusted by architects, contractors, and building owners for their quality and reliability.Our OpportunityMaxxon is looking for a dynamic and results-oriented Brand Marketing Specialist to strengthen and elevate our brand identity, reputation, and presence. In this role, you will play a key part in developing and executing strategies that boost brand awareness, drive engagement, and support business growth. You'll work closely with cross-functional teams-including product marketing, content, and sales-to lead the creation of new marketing assets that support a range of product lines.Key ResponsibilitiesDevelop and implement branding strategies: This includes defining the brand's personality, values, and messaging, as well as creating campaigns to promote the brand.Collaborate with key stakeholders: Ensure consistent brand messaging and visual elements across all channels and product lines while working directly with Maxxon business unit leaders.Manage internal and external corporate communications: Develop and deliver clear, consistent, and technically accurate communications that align with our brand voice. This includes creating internal marketing updates, customer newsletters, and content for both inbound and outbound campaigns.Build a robust digital presence:Collaborate with outside vendor and internal stakeholders to manage social media platforms, create engaging content, and provide strategic insights based on performance metrics.Work closely with internal stakeholders to maintain and update branded website content, analyze audience behavior and trends, and recommend enhancements and optimizations to improve site performance across all brand platforms.Oversee brand representation across external third-party listing sites and partner platforms, ensuring consistency and maximizing visibility opportunities.Monitor and analyze brand performance:Coordinate with Marketing Operations to track key metrics to assess the effectiveness of branding efforts.Ensure brand consistency across all internal and external platforms and materials for all product lines.Partner with the product marketing team to support new product and campaign launches, helping shape and guide strategic messaging tailored to target audiences.Manage all company trademarks.Stay up-to-date on industry trends: Follow emerging technologies and marketing strategies to keep the brand relevant and competitive.Required QualificationsBachelor's degree in Marketing, Business Administration, or a related field.3-5+ years of experience in brand management, ideally in a marketing or brand support role across multiple product lines.Proven experience in brand strategy, messaging, visual identity, and new product launches, with the ability to create innovative campaigns that align with and support overall brand goals.Strong analytical skills with the ability to interpret data and generate actionable insightsStrong project management skills with the ability to oversee multiple product lines or brands simultaneously while consistently meeting deadlines.Collaborative mindset with experience working cross-functionally with product, content, design, and operations teams.Preferred ExperienceExperience working closely with content teams to ensure consistent messaging across channels.Experience with social media platforms such as LinkedIn or Facebook.Working knowledge of market research, surveys, and data analytics such as Google Analytics or Google Looker Studio.What's In It For Me?Our team is extremely talented, passionate and supportiveWe promote and support balance, family, wellness and giving back to our communityWe support continued professional developmentTotal compensation package with market competitive salary, benefits and growth opportunitiesShare with us your talent and drive and we will provide a creative and supportive environment, where your valuable contributions are rewarded and celebrated with professional growth, job satisfaction, and an attractive total compensation program.Let's connect to continue the conversation and learn more about you!An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Brand Marketing Specialist
Posted 5 days ago
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At MPC, we're committed to being a great place to work - one that welcomes new ideas, encourages diverse perspectives, develops our people, and fosters a collaborative team environment.
POSITION SUMMARY:
As a Brand Marketing Specialist, you will shape the digital presence and consumer engagement strategies for our proprietary brands (Marathon and ARCO) for the jobber class of trade. The position is ideal for a highly motivated individual who is adept at identifying trends and can develop and implement comprehensive strategies that are aligned with broader brand objectives.
The position requires innovation, critical thinking, analytical skills, and the ability to manage multiple projects and initiatives. The role also requires attention to detail as well as strong communication and collaboration skills.
RESPONSIBILITIES:
+ Lead the development and implementation of a holistic digital strategy (website management, search engine optimization, etc.) and organic/paid social media strategies related to the Marathon Retail Brand, our proprietary loyalty program (Marathon ARCO Rewards), and B2B initiatives.
+ Manage relationships with key vendors.
+ Develop and maintain a bank of digital assets to be used by internal business partners and customers.
+ Collaborate with key stakeholders in executing comprehensive marketing campaigns including ad agencies, field sales teams, loyalty program specialists, and sponsorship specialist.
+ Review, edit, and distribute brand communications via Salesforce Marketing Cloud, ensuring a consistent brand voice.
+ Develop, maintain and present training materials to be used for brand meetings, internal/external business partners, etc.
+ Plan and execute 2-3 Jobber Advisory Council meetings annually.
+ Develop, manage and adhere to budget parameters for key focus areas (socials, web, training, etc.).
MINIMUM QUALIFICATIONS:
+ Bachelor's degree required. Marketing, communication, or other business-related degree preferred.
+ Minimum 5 years of experience in marketing, advertising, and/or the energy industry.
+ Prior experience with public speaking, Salesforce Marketing Cloud, Monday.com, digital and social marketing tactics preferred.
SKILLS:
Accountability
Adaptability
Collaboration
Communication
Critical Thinking
Customer Service
Decision Making
Problem Solving
Time Management
Work Standards
As an energy industry leader, our career opportunities fuel personal and professional growth.
Location:
Findlay, Ohio
Additional locations:
Job Requisition ID:
00017940
Location Address:
539 S Main St
Education:
Bachelors (Required)
Employee Group:
Full time
Employee Subgroup:
Regular
Marathon Petroleum Company LP is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without discrimination on the basis of race, color, religion, creed, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, reproductive health decision-making, age, mental or physical disability, medical condition or AIDS/HIV status, ancestry, national origin, genetic information, military, veteran status, marital status, citizenship or any other status protected by applicable federal, state, or local laws. If you would like more information about your EEO rights as an applicant, click here ( . If you need a reasonable accommodation for any part of the application process at Marathon Petroleum LP, please contact our Human Resources Department at . Please specify the reasonable accommodation you are requesting, along with the job posting number in which you may be interested. A Human Resources representative will review your request and contact you to discuss a reasonable accommodation. Marathon Petroleum offers a total rewards program which includes, but is not limited to, access to health, vision, and dental insurance, paid time off, 401k matching program, paid parental leave, and educational reimbursement. Detailed benefit information is available at .The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program. Equal Opportunity Employer: Veteran / Disability
We will consider all qualified Applicants for employment, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws. In reviewing criminal history in connection with a conditional offer of employment, Marathon will consider the key responsibilities of the role.
About Marathon Petroleum Corporation
Marathon Petroleum Corporation (MPC) is a leading, integrated, downstream energy company headquartered in Findlay, Ohio. The company operates the nation's largest refining system. MPC's marketing system includes branded locations across the United States, including Marathon brand retail outlets. MPC also owns the general partner and majority limited partner interest in MPLX LP, a midstream company that owns and operates gathering, processing, and fractionation assets, as well as crude oil and light product transportation and logistics infrastructure.
Sr Brand Marketing Specialist
Posted 1 day ago
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The Sr Brand Marketing Specialist is responsible for ensuring the successful execution of omni-channel marketing programs that support the brand strategy for select categories and customer cohorts, ultimately driving awareness, consideration, and conversion. This team member will report to the Manager, Brand Marketing, and will work closely with cross-functional partners in Merchandising, Analytics & Insights, CRM, Paid Media, and Store Operations, as well as with vendor partners, to ensure timely program success.
The ideal candidate will be an experienced and strategic thinker with a passion for brand marketing and a deep understanding of consumer behavior. They will also possess advanced project management and data-driven problem-solving skills, with experience developing trend-right and relevant marketing content, and a proven ability to analyze data and distill meaningful insights and actionable steps from the learnings.
Major ActivitiesStrategic Agility:
- Maintain brand positioning and standards across all assets and integrations.
- Create engaging content to drive brand awareness and engagement.
- Develop and execute strategic creative and messaging briefs for select brand programs helping to define brand objective, program objectives, assignments, and key metrics.
- Collaborate with cross-functional teams to ensure brand consistency across all channels and provide strategic direction for program representation in store signage, TV, radio, video, paid and organic social content, owned channels, site, app, and more.
- Research competition and new initiatives in the arts & crafts industry and best practices in the retail space and make recommendations to ensure Michaels remains competitive.
Tactical Execution:
- Partner with Merchandising to identify and compile big buys, seasonal trends, newness, innovation and key product attributes.
- Partner with Analytics & Insights team to gather key consumer insights to inform future marketing decisions; create test and learn and data-gathering strategies.
- Monitor marketing channel owners, vendor partners, and others whose work is critical to campaign success to ensure expected deliverables are on track.
- Edit assets and recommend creative revisions.
- Compile project inspiration, track project SKUs, and edit project instructions.
- Identify products for use in programs, projects and imagery. Be responsible for timely delivery of the product to the correct partners.
- Initiate meetings with key partners and vendors as needed.
- Maintain and disseminate brand-level messaging calendar.
- Generate content for and implement email messaging for categories and stories.
- Responsible for gathering and analyzing campaign results and performance metrics.
- Prepare presentations designed to inform or update partners about programs, plans, creative, campaign results, insights, future work, and opportunities.
Other:
- Lead or assist in leading stretch assignments as needed.
- Provide guidance in the development and execution of other marketing tactics including: classes, events, contests and sweepstakes, giveaways, Michaels loyalty program integrations, partnerships and sponsorships.
- Assist and occasionally lead in the planning and execution of external events and activations to promote the brand.
Other duties as assigned
Minimum Education- Bachelor's degree or equivalent experience
- Proficiency in Microsoft Office and Teams
- Excellent written and verbal communication skills
- 5+ years of marketing experience, preferably in the retail industry
- Brand marketing or agency account experience a plus
- Strong project management skills and ability to prioritize tasks in a fast-paced environment
- Bachelor's degree in Marketing, Communications, or a related field
- Prior retail marketing experience or agency background preferred
- Experience in creative production and managing partnerships/experiences is a plus
Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
At The Michaels Companies Inc, our purpose is to fuel the joy of creativity. As the leading creative destination in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise, and MakerPlace by Michaels, a dedicated handmade goods marketplace. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit
At Michaels, we prioritize the wellbeing of our teams by providing robust benefits for both full-time and part-time Team Members. Our benefits include health insurance (medical, dental, and vision), paid time off, tuition assistance, generous employee discounts, and much more. For more information, visit mikbenefits.com.
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.
Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1- (1800-MICHAEL).
Supervisor, Brand Marketing
Posted today
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Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Duties
Marketing professional responsible for supporting the development and successful implementation of audience-specific tactics nationally and locally.
Primary Accountabilities:
+ Support the translation of business strategies into actionable audience strategies and playbooks / toolkits for both national and local teams to implement strategies
+ Consume analytics from the SIP team of audience behaviors, trends, and competitive landscapes to inform strategy development.
+ Request / conduct targeted studies as required
+ Assist in preparing materials and reports for multicultural committee reviews and meetings.
+ Support training efforts for national and local teams.
+ Provide ongoing review and consultation to implementation teams to ensure audience strategies are effectively implemented in creative, core messaging, tailored messaging, all channels.
+ Track and report on audience strategy performance, identifying key insights for optimization.
Qualifications
+ BA / BS in Marketing, Business Administration or related field.
Professional Experience
+ 3-5 years of experience in marketing or business consulting
Knowledge/Skills
+ Strong understanding of audience segmentation and market analysis.
+ Ability to translate data and insights into strategic recommendations.
+ Strong interpersonal skills for working with cross-functional teams and local markets.
+ Attention to detail and experience with data reporting.
Compensation
Bonus Eligible: Yes
Long - Term Incentive: Yes
Benefits Eligible: Yes
Salary Range
Salary Ranges- $87,050.00 - $108,810.00
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: 1760
Coordinator, Brand Marketing
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Weve got the brands, weve got the stars, and weve got thepowerto achieve our mission to entertain the planet now all were missing isYOU!Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. Were in this together.
**Overview and Responsibilities:**
The Coordinator will play a key role in the development and execution of marketing strategies for Paramount Home Entertainments third-party acquisitions. The position reports to the Senior Manager, Brand Marketing.
Join us on the Paramount Pictures lot!
**Responsibilities to include, but not limited to:**
+ Manages timelines for all marketing and operational activities to ensure team is on deadline
+ Responsible for trafficking and securing Brand approvals on high volume of Marketing and Creative assets (key art, online ad units, TV spots, metadata, etc). Additionally, provides input and feedback on all campaign materials to ensure strategic alignment.
+ Provides strategic recommendations on the optimal release strategy (release date, competitive landscape, seasonality) and positioning (target, key communication points) for each release and promotion
+ Works closely with digital service teams, ensuring assets and information are communicated to accounts in a timely manner
+ Develops, designs and optimizes marketing decks for internal and external audiences, including filmmakers
+ Communicates regularly with cross-functional groups including Sales, Operations, Legal, Production, Customer Marketing, Finance, Creative, PR and Digital Marketing to ensure thorough product and promotion development
+ Monitors, tracks and communicates competitive activity and industry trends and offers insights to support business objectives
+ Coordinates third party agreements and purchase order approvals
+ Provides support with ad hoc projects as needed
**Basic Qualifications:**
+ Bachelors degree in Business Administration, Marketing, Film, or related field, preferred.
+ 1+ years of experience in product marketing, product management, or brand management; experience within home entertainment, film studio, marketing/advertising agency, or consumer products a plus
+ Proficiency with Excel, PowerPoint, Photoshop and Airtable
**Additional Qualifications:**
+ A self-starter with a sense of humor and a sincere love for film and pop culture
+ Demonstrated success in written, verbal, and interpersonal communication in professional settings
+ Proactive collaborator with staff, administrators, external partners and senior management
+ Outgoing, organized, and detail oriented and capable of managing multiple high-profile projects in a fast-paced, deadline driven environment
+ Resourceful with the ability to work independently as well as effectively on a team
+ Familiarity with industry concepts and practices
+ Proven ability to interpret and discuss insights from a variety of data sources to support recommendations
+ Comprehensive problem-solving ability
Founded in 1912, Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studios iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramounts film legacy. With a beautiful 65-acre lot in the heart of Hollywood, a worldwide network of offices and a culture of engagement, Paramount Pictures passionate employees ensure the studio continues to deliver creativity and innovation to a dynamic industry. Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.
ADDITIONAL INFORMATION
Hiring Salary Range: $50,000.00 - 55,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
**What We Offer:**
+ Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: Generous paid time off.
+ An exciting and fulfilling opportunity to be part of one of Paramounts most dynamic teams.
+ Opportunities for both on-site and virtual engagement events.
+ Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
+ Explore life at Paramount: is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.
Brand Marketing Manager
Posted today
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About the Role
We're seeking a dynamic Brand & Marketing Manager to oversee the development and execution of marketing strategies that enhance both our corporate brand and individual project identities. This role blends big-picture brand building with hands-on campaign management, ensuring consistent messaging and impactful results across all channels. The ideal candidate has experience managing marketing for a company as a whole while also leading branding and promotion for specific product, real estate, or development projects.
Key Responsibilities
+ Develop and execute integrated marketing strategies for the company brand and individual projects, ensuring alignment with overall business goals
+ Oversee brand positioning, messaging, and visual identity across all platforms and materials
+ Create and manage project-specific marketing campaigns, from concept through execution, to drive awareness, engagement, and sales/leasing activity
+ Collaborate with internal teams, external agencies, and project stakeholders to ensure cohesive branding and campaign execution
+ Plan and manage content creation, including digital assets, print collateral, presentations, and event materials
+ Coordinate public relations efforts, media outreach, and press releases to enhance brand visibility
+ Track and analyze campaign performance metrics, using insights to optimize future marketing efforts
+ Maintain brand consistency across multiple active projects and market segments
+ Manage budgets and timelines for marketing initiatives, ensuring high-quality and timely delivery
Requirements
Requirements
+ 5+ years of marketing and branding experience, preferably in real estate, hospitality, or project-based industries
+ Proven track record of managing both corporate brand marketing and project-level campaigns
+ Strong understanding of digital marketing, social media strategy, and content creation
+ Excellent project management skills with the ability to handle multiple initiatives simultaneously
+ Experience collaborating with creative teams, agencies, and cross-functional departments
+ Exceptional written and verbal communication skills
+ Bachelor's degree in Marketing, Communications, Business, or related field
Preferred Qualifications
+ Experience with real estate development, multifamily, condominium, or hospitality marketing
+ Proficiency in tools such as Adobe Creative Suite, Canva, HubSpot, or other marketing platforms
+ Familiarity with market research, trend analysis, and competitive positioning
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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brand Marketing Director
Posted today
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?We're seeking an experienced Brand Marketing Director to lead the development and execution of integrated marketing strategies that elevate brand awareness, drive audience engagement, and support business growth. This role will serve as a key leader across cross-functional teams, overseeing brand storytelling, campaign strategy, creative development, and go-to-market execution.
Responsibilities:
+ Define and evolve the brand vision, positioning, and voice across all platforms and customer touchpoints.
+ Develop and lead strategic marketing plans that support product launches, campaigns, and brand initiatives.
+ Oversee the creation of high-impact marketing content and visual assets, ensuring alignment with brand guidelines.
+ Manage external creative and media agencies to deliver best-in-class work on time and on budget.
+ Collaborate closely with product, sales, PR, and digital teams to ensure integrated brand alignment.
+ Use market research, trends, and performance data to inform brand strategy and optimize campaigns.
+ Build and manage a high-performing marketing team, fostering collaboration, creativity, and accountability.
+ Maintain brand consistency while identifying opportunities for innovation and differentiation.
+ Manage the brand marketing budget, ensuring effective allocation of resources.
Requirements
Requirements:
+ 7+ years of brand marketing experience, including at least 3 years in a leadership role.
+ Proven success developing and executing brand strategies across multiple channels (digital, print, social, events).
+ Strong background in storytelling, creative direction, and campaign management.
+ Experience working with in-house teams and external partners (agencies, freelancers, vendors).
+ Excellent communication, presentation, and leadership skills.
+ Familiarity with analytics tools and ability to translate insights into actionable strategies.
+ Background in (insert relevant industry: e.g., real estate, CPG, fashion, hospitality) is a plus.
Preferred Qualifications:
+ Bachelor's degree in Marketing, Communications, or a related field; MBA or equivalent experience preferred.
+ Experience in fast-paced, high-growth environments.
+ Proficiency in tools such as Adobe Creative Suite, Google Analytics, HubSpot, or similar platforms.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
VP, Brand Marketing
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03
**Serving the needs of all families with young children,** Carter's Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter's, OshKosh B'gosh, Skip*Hop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.
**HOW YOU'LL MAKE AN IMPACT:**
The VP, Brand Marketing has overall responsibility for the media, go to market and brand marketing strategies including brand positioning and organic social for all brands across all Direct to Consumer channels. This innovative leader will create the vision to drive these global brand and marketing strategies to build brand awareness, engagement and drive the business.
This role reports to the Chief Marketing Officer, manages 4-5 direct reports and leads multiple external agency partners and is based in our Buckhead corporate office (4 days a week on-site).
Media (35%)
+ Lead strategy and execution to drive traffic, sales, and engagement focusing on paid media and paid social for the brands
+ Develop strategic, integrated marketing plans and programs that align with the organization's goals, inclusive of customer acquisition, eCommerce traffic and store traffic
+ Lead quarterly and weekly inter-agency planning processes, facilitating connectivity between creative teams and agencies, media agency and PR agency to develop and execute effective 360 campaigns
+ Oversee total enterprise media investment, partnering with Finance and Marketing Analytics to ensure spend is pacing to forecast and delivering on objectives
Go To Market (30%) - Leads the go-to-market plans and strategies for the brands, including product launch plans, promotion plans, product news, marketing and promotion plans
+ Develops seasonal marketing calendar that supports business plans and priorities in partnership with the retail team
+ Align all cross-functional partners including design, merchandise, sales, channels and other cross-functional partners; works with marketing channel managers to develop and build brand specific campaigns and activations to achieve brand goals
+ Owns strategy and execution for programs that inspire loyalty and brand advocacy i.e. Preemie, Pajama Program, B'Gosh Genius
Brand Marketing Strategy (25%) - Responsible for developing the positional strategy and overall execution for the Carter's, OshKosh, Little Planet, and new brands.
+ Responsible for the architecture of the brands as well as each overall brand positioning and brand identities both internally and externally
+ Oversee brand creative AOR on brand campaigns, activations, and positioning
+ Partners with design, merchandising and channel partners to establish the short- and long-term brand strategies to drive business growth
+ Partner with the marketing channel leaders to develop a sustainable omni-channel marketing strategy specific to each brand that will deliver the sales and revenue targets
+ Partners with consumer insights to deliver actionable brand positioning, customer segmentation and brand tracker
Social Media (10%) - Develops and leads best in class social media strategy across all 3 brands
+ Develops differentiated social media strategies for each brand to break through in the marketplace and develop a community of passionate fans for each individual brand
+ Drives performance analysis for all social media programs; strengthens social listening & intelligence programs to deliver a comprehensive view of the digital landscape in retail
+ Oversee and own the relationship with our PR agency that oversees consumer and corporate communications
**WE'D LOVE TO HEAR FROM YOU IF:**
Must have:
+ 15+ years of progressive marketing experience including experience in a multi-channel retailer; preferable experience with the Mom/Kid space
+ Demonstrated success in: Performance driven marketing through overall media and customer acquisition strategy; Driving increased comp store traffic/sales in a retail environment; Building brands, from brand positioning through to the development of brand projection/communication elements
+ Bachelor's degree
+ Decisive, innovative leader with demonstrated success displaying strong communication, organizational, analytical, negotiating, and problem-solving skills; not afraid to take calculated risks and offer points of view
+ Background and demonstrated understanding of brand identity and voice; proven ability to champion ideas and influence key stakeholders
+ True collaborator easily navigating and driving consensus through influence in a highly matrixed environment while building cross functional relationships (both internal and external)
+ Proven ability to foster an environment where people seamlessly work cross-functionally to deliver outstanding results; team player, with a track record of eliminating barriers to achieving goals by way of influence and relationship building
+ Proven experience leading, developing and growing high impact teams
Preferred:
+ Thorough understanding of consumer insights, CRM/contact strategies, tactics and segmentation
+ Strong financial understanding of marketing ROI and impact on the business
+ Ability to freely move between strategic activities to day-to-day tactical execution tactics without pausing
+ Successful experience across a range of marketing channels including Broadcast/TV, radio, print/magazines, newspaper, direct mail, interactive/digital, social, in store/POP
+ Experience managing a high frequency, multi-channel environment (wholesale and retail business is highly preferred)
**OUR TEAM MEMBERS:**
+ Lead Courageously: Have a strong sense of personal values that align with our Company values
+ Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment
+ Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients
+ Drive Growth: Set aggressive goals and implement plans precisely
+ Cultivates Innovation: Respectfully challenge the "we've always done it this way" mentality and explore new ways to achieve desired outcomes
**MAKE A CAREER AT CARTER'S:**
+ Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter's University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.
_Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law._
Brand Marketing Manager
Posted today
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Job Description
Date: Aug 6, 2025
Req ID: 101466
Location:
Duluth, GA, US
Brand: Massey Ferguson
Workplace Type: Hybrid/Remote
Do you want to help solve the world's most pressing challenges? Feeding the world's growing population and slowing climate change are two of the world's greatest challenges. AGCO is a part of the solution! Join us to make your contribution.
As the Brand Marketing Manager for Massey Ferguson North America, you will lead the development and execution of brand strategy and marketing initiatives that elevate brand awareness, drive engagement and support dealer and farmer success. You will collaborate cross-functionally and with external partners to ensure consistent brand messaging and impactful marketing execution across all channels.
**Your Impact**
+ **Brand Strategy & Asset Development:** Lead the development and execution of Massey Ferguson's brand strategy across North America. Identify, evaluate, and execute sponsorship opportunities that align with brand goals. Develop and manage brand and dealer marketing assets, ensuring alignment with brand guidelines and business objectives. Collaborate with internal stakeholders (marketing product specialists) and creative agencies to produce high-quality marketing materials and toolkits.
+ **Digital Marketing & Automation:** Support marketing automation initiatives, including email campaigns and lead nurturing workflows.Collaborate with product teams to optimize website content, user experience and performance within our global website structure. Ensure alignment of digital marketing efforts with broader brand goals.
+ **Social Media Strategy & Execution:** Develop and implement social media strategies to grow brand presence and engagement across platforms. Oversee content planning, creation, and publishing in collaboration with internal teams and agency partners. Monitor performance metrics and optimize campaigns based on insights. Lead and execute community management strategy across all social media platforms.
+ **Event & Farm Show Management:** Plan and execute Massey Ferguson's presence at key farm shows and industry events. Manage event logistics, vendor coordination and on-site brand representation.Ensure consistent brand experience and messaging at all events.
+ **Vendor & Agency Management:** Manage relationships with creative agencies, media partners and marketing vendors. Oversee project timelines, budgets and deliverables to ensure high-quality execution.
**Your Experience and Qualifications**
+ Bachelor's degree in Marketing, Communications or related field **.**
+ 5+ years of experience in brand marketing, preferably in agriculture or B2B industries.
+ Strong understanding of digital marketing, social media and content strategy.
+ Experience managing events, agencies and cross-functional teams.
+ Excellent communication, project management and organizational skills.
**Your Benefits**
Benefits include health care and wellness plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays, and paid time off, flexible spending accounts, reimbursement for continuing education, company philanthropic programs, company perks programs, and much more.
**Your Workplace**
You will work with your wonderful colleagues from Duluth, GA. (Remote)
We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.
Join us as we bring agriculture into the future and apply now!
**STRAIGHTFORWARD AND DEPENDABLE**
Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.
**Nearest Major Market:** Atlanta
**Job Segment:** Marketing Manager, Communications, Marketing Communications, Content Strategy, Project Manager, Marketing, Technology