2,604 Brand Marketing Specialists jobs in the United States

• Developing and implementing comprehensive brand marketing plans and campaigns aligned with business objectives.
• Conducting market research and competitive analysis to identify consumer insights and market opportunities.
• Managing the execution of integrated marketing campaigns across digital, social media, print, and in-store channels.
• Collaborating with creative agencies and internal teams to develop compelling marketing collateral and advertising materials.
• Monitoring campaign performance, analyzing key metrics, and providing regular reports on ROI and effectiveness.
• Managing brand budgets and ensuring efficient allocation of resources.
• Assisting in new product launches and developing go-to-market strategies.
• Maintaining brand consistency and ensuring adherence to brand guidelines across all touchpoints.
• Building strong relationships with cross-functional teams, including sales, product development, and R&D.
• Staying abreast of FMCG industry trends, emerging technologies, and best practices in marketing.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in brand management or marketing within the FMCG industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of market research, consumer behavior, and competitive analysis.
• Experience with digital marketing tools and platforms (e.g., social media management, SEO/SEM, email marketing).
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong analytical skills and proficiency in interpreting marketing data.
• Exceptional written and verbal communication skills.
• Creative thinking and a passion for building strong brands.
• Ability to work effectively in a collaborative, fast-paced team environment.

• Assisting in the development and implementation of brand marketing strategies and campaigns.
• Conducting market research and competitive analysis to identify trends and opportunities.
• Managing social media content calendars and engagement across relevant platforms.
• Coordinating the creation of marketing collateral, including digital assets, brochures, and presentations.
• Supporting product launch activities and promotional initiatives.
• Monitoring and analyzing marketing campaign performance, providing regular reports.
• Collaborating with internal teams and external agencies to ensure brand consistency.
• Managing budgets for specific marketing activities.
• Staying informed about industry trends and best practices in brand marketing.

• Develop and implement integrated marketing campaigns to drive brand awareness and sales.
• Conduct market research and analyze consumer trends in the FMCG sector.
• Create compelling marketing content for various channels, including digital, social media, and print.
• Manage social media presence and engagement strategies.
• Collaborate with the creative team to develop brand assets and marketing collateral.
• Monitor campaign performance and provide regular reports on key metrics.
• Identify opportunities for brand partnerships and collaborations.
• Assist in the planning and execution of product launches and promotions.
• Ensure brand consistency across all marketing communications.
• Manage marketing budgets and track ROI for campaigns.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience (3+ years) in brand marketing, preferably within the FMCG industry.
• Demonstrated success in developing and executing marketing campaigns.
• Strong understanding of digital marketing, social media, and content marketing.
• Excellent analytical and problem-solving skills.
• Proficiency in marketing analytics tools and platforms.
• Strong written and verbal communication skills.
• Ability to work effectively in a hybrid environment, balancing remote and on-site responsibilities.
• Creative thinking and a passion for brand building.
• Experience with CRM software is a plus.

• Develop and execute brand marketing strategies.
• Plan and manage integrated marketing campaigns across various channels.
• Conduct market research and competitive analysis.
• Collaborate with internal teams and external agencies.
• Manage marketing budgets and track ROI.
• Analyze campaign performance and provide insights.
• Oversee product launches and promotional activities.
• Ensure brand consistency across all communications.

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 3-5 years of experience in brand management, preferably in FMCG.
• Proven experience in developing and executing successful marketing campaigns.
• Strong understanding of consumer behavior and market dynamics.
• Excellent analytical and strategic thinking skills.
• Proficiency in digital marketing channels and analytics tools.
• Strong project management and organizational abilities.
• Excellent written and verbal communication skills.
• Ability to work effectively in a fast-paced, team-oriented environment.

• Develop and implement integrated marketing plans and campaigns for assigned FMCG brands, aligning with overall business objectives.
• Conduct market research and competitive analysis to identify consumer trends, market opportunities, and potential threats.
• Manage brand positioning, messaging, and creative development across all marketing touchpoints.
• Oversee the execution of digital marketing initiatives, including social media, content marketing, email campaigns, and paid advertising.
• Collaborate with product development teams to ensure marketing strategies support new product launches and innovation pipelines.
• Manage relationships with advertising agencies, media partners, and other external vendors.
• Analyze campaign performance data and provide regular reports on key metrics (e.g., ROI, brand awareness, market share).
• Develop compelling marketing collateral, promotional materials, and in-store merchandising strategies.
• Monitor brand health and consumer sentiment, responding proactively to market dynamics.
• Contribute to the annual marketing budget planning and management process.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in brand marketing, preferably within the FMCG industry.
• Demonstrated success in developing and executing effective marketing campaigns.
• Strong understanding of consumer behavior, market segmentation, and branding principles.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM).
• Excellent written and verbal communication skills, with strong copywriting and presentation abilities.
• Creative thinking and a passion for innovative marketing solutions.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Self-motivated and capable of working independently and collaboratively in a remote setting.
• Experience with budget management and financial analysis related to marketing activities.

About Z Gallerie

Z Gallerie is a modern home furnishings brand known for bringing bold style, accessible luxury, and curated design into contemporary living. With a legacy of inspiring customers through statement-making furniture, art, and décor, Z Gallerie has become a destination for those who want their homes to reflect both sophistication and individuality.

As we continue to evolve, our mission is to strengthen Z Gallerie’s position as a relevant, aspirational, and culturally resonant brand in today’s marketplace. We are focused on driving creativity, innovation, and growth across every customer touchpoint — from retail and e-commerce to marketing and product storytelling.

Joining Z Gallerie means being part of a team that values design excellence, entrepreneurial spirit, and collaboration. This role offers the opportunity to shape the future of the brand while contributing to its next chapter of transformation and expansion.

Key Responsibilities

Strategic Brand Planning & Repositioning

• Lead annual and seasonal brand planning in alignment with corporate objectives and Z Gallerie’s guidelines.
• Develop and execute brand repositioning strategies to keep Z Gallerie relevant, aspirational, and differentiated in the marketplace.
• Translate market research, cultural trends, customer insights, and competitive intelligence into actionable brand shifts.
• Partner with leadership to evolve brand architecture, messaging, and value propositions for future growth.

Marketing Campaign Development & Execution

• Own the commercial calendar, ensuring every campaign tells a compelling brand story and supports seasonal and revenue goals.
• Collaborate with the Art Director to translate strategy into striking creative concepts, visual assets, and campaign toolkits.
• Partner with the Lifecycle Marketing Manager to deliver consistent messaging across the customer journey (email, SMS, paid media, social, advertising).
• Lead seasonal campaigns and new product launches, coordinating cross-functional teams to ensure on-time, flawless execution.

Public Relations & Brand Visibility

• Develop and execute PR strategies that elevate Z Gallerie’s profile in lifestyle, design, and business media.
• Build and manage media relationships, securing press coverage that reinforces brand positioning and supports campaigns.
• Partner with agencies and influencers to expand reach, drive awareness, and strengthen cultural relevance.
• Oversee press releases, media kits, brand events, and speaking opportunities to enhance brand credibility and thought leadership.

Brand Management & Governance

• Maintain and evolve brand guidelines, ensuring consistency of tone, visuals, and messaging across all channels.
• Audit digital, retail, packaging, and trade touchpoints to protect brand integrity.
• Act as the guardian of brand identity, ensuring all marketing reinforces desired brand perception.

Cross-Functional Collaboration

• Partner with product development, merchandising, e-commerce, retail, and trade teams to ensure brand alignment at every stage.
• Collaborate with the China marketing team to balance global brand consistency with US market relevance.
• Manage agency and vendor partnerships to support brand and PR initiatives

Performance Tracking & Optimization

• Define and track KPIs for brand health, awareness, PR impact, engagement, and campaign ROI.

• Analyze performance data and consumer insights to optimize strategies.

• Oversee brand marketing and PR budgets with a focus on efficiency and impact.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.
• 7+ years of progressive experience in brand management, marketing, or communications (home, fashion, lifestyle, or luxury sector preferred).
• Proven track record of leading brand repositioning and campaign execution with measurable impact.
• Experience managing PR strategies, media relationships, and influencer partnerships.

Skills:

• Strong strategic thinker with the ability to translate insights into creative brand actions.
• Excellent project management skills with a track record of leading cross-functional teams.
• Outstanding communication, storytelling, and presentation skills in English (Mandarin a plus).
• Proficiency in marketing analytics, performance tracking, and ROI optimization.
• Ability to manage agencies, vendors, and budgets effectively.
• Collaborative and entrepreneurial mindset, with the ability to influence at all levels.
• Passion for design, culture, and staying ahead of consumer trends.

"At Z Gallerie, we are dedicated to fostering a workplace where everyone feels respected, valued, and 

free from discrimination or harassment. We believe that inclusion is a shared responsibility, and every team 

member plays a part in building a culture rooted in dignity and mutual respect.

We are committed to making employment decisions—whether related to hiring, compensation, 

development, performance, or separation—based on fairness and merit. Equal opportunity is a fundamental 

principle at  Z Gallerie, and we actively work to identify and address unconscious bias in order to create a 

welcoming, inclusive experience for every employee and candidate.”

Company Description

LINQ Project is a boutique marketing agency specializing in digital strategy, media production, social media management, experiential events, and more for the motorsport and luxury industries.

Role Description

This is a part-time, hybrid position for a Brand Marketing Intern based in Fort Lauderdale, FL. The intern will support a variety of marketing initiatives, including creating monthly social media calendars, publishing content across platforms, writing engaging copy, designing graphics in Canva, compiling monthly reports, coordinating travel and logistics, and collaborating closely with our creative team.

Qualifications

• Proficient in current social media trends and platforms (Instagram, TikTok, Threads, Facebook, LinkedIn, YouTube, etc.)
• Skills in Brand Strategy, Branding, and Brand Management
• Strong written communication skills with the ability to write clear, engaging, and on-brand copy
• Basic graphic design experience (Canva required; Adobe Creative Suite a plus)
• Ability to work collaboratively in a fast-paced, deadline-driven environment
• Strong organizational and multitasking abilities with attention to detail
• Creative mindset with a proactive and solutions-oriented approach
• Comfortable with content scheduling and social media management tools (e.g., Later, Hootsuite, or similar)
• Experience in luxury, lifestyle, or motorsport industries is a plus
• Photography or video editing experience is a plus
• Automotive/Motorsport knowledge is a plus
• Pursuing or holding a degree in Marketing, Business, Communications, Media, or a relate

About the Role

Tombolo is hiring a full-time Brand & Marketing Associate . In this position, you will work closely with the Brand & Design Manager to produce digital marketing content. This content encompasses a wide range of areas, including but not limited to: email campaigns, social media posts, website/homepage updates, and physical collateral for brick-and-mortar locations. 

Your proficiency in image creation and video editing will play a crucial role in producing vibrant and engaging work, ensuring consistency in the Tombolo brand voice and visual language across the customer experience. Tombolo's design process is iterative and highly collaborative; you will continually refine your design and editing skills through teamwork and feedback. Digital and graphic design experience, specifically with Photoshop, is required , and experience with After Effects and social media content creation is highly desirable.

This is a full-time, paid position. Our preference is that the candidate is based in NYC and available to come into the office ~4 days per week. Remote candidates will also be considered. 

Responsibilities

• Marketing Material Creation: Produce a wide array of visual assets, including graphic design, video editing, and motion graphics . Adapt product and on-model photography for various channels and applications. Create stills, videos and animations for social media, ads, and website content. Support the team in creating impactful email campaigns for product releases, event announcements, etc.

• Brand Voice : Develop a nuanced understanding of Tombolo’s visual language and be able to apply it to a variety of contexts. Become proficient in Tombolo’s lighthearted, sometimes irreverent POV and integrate it into visual designs. Become an expert on Tombolo’s product offerings, visually telling the story of each garment through design virtues and details.

• TikTok/Reels : Conceptualize, pitch, and produce video content for Tombolo’s social media channels. Leverage personal or professional experience in TikTok/Reels to inform Tombolo’s social media strategy.

• Creative Projects : The candidate will also pursue an array of long-term creative projects outside of the day-to-day design responsibilities that will serve as opportunities for their creative instincts to flourish. These projects are wide-ranging and include, but are not limited to: developing physical product catalogs, editing editorial video footage for ads, supporting product design, building the front end of new sections of our website, assisting on photoshoots, capturing and editing content at Tombolo events, and much more.

• Product Photography : The candidate will be responsible for liaising with our product photography studio on lay flat imagery. This responsibility includes organizing and transferring final photo samples, preparing briefs for photography requests, and further retouching imagery as needed for upload to the website. 

The ideal candidate must :

• Be proficient in Photoshop, Illustrator, and basic video editing
• Be a proactive self-starter who thrives in a fast-paced environment with rapidly shifting priorities, adept at establishing scalable creative workflows to manage multiple projects, ensure accountability, and deliver assets on time
• Demonstrate an instinctive, nuanced approach to design, layout, typography and adherence to brand guidelines
• Be able to embody the Tombolo voice to create marketing materials that strike a balance between charming and informative
• Be an outside-of-the-box thinker with attention to detail
• Have strong, effective communication skills
• Have a Bachelor's degree in Graphic Design, Fashion Design or related field
• Be legally eligible to work in the USA

The candidate ideally (but not necessarily):

• Has 1-2+ years of design experience (internship experience can be included) 
• Has experience creating TikToks and Instagram Reels
• Has experience with Klayvio and Shopify
• Has experience with After Effects and Premiere Pro
• Is experienced in creating engaging copy for different target audiences
• Has a passion for start-ups, storytelling, and fashion
• Has some retail experience

Location : New York City (hybrid) 

Salary Range : $50,000 – $70,000 + bonus eligibility + additional benefits (health insurance, product stipend, unlimited PTO for full-time employees). Actual compensation will be determined by skills, qualifications, and experience. 

Tombolo is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.