4,951 Brand Presence jobs in the United States

• Develop and implement integrated digital marketing strategies across all online channels, including SEO/SEM, email marketing, social media, content marketing, and paid advertising.
• Define and articulate the brand's positioning and messaging, ensuring consistency across all marketing communications and customer touchpoints.
• Oversee the creation and execution of engaging, high-quality content that resonates with target audiences and drives brand engagement.
• Manage and optimize the company's website and e-commerce platforms to ensure a seamless user experience and maximize conversion rates.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and data-driven decision-making.
• Analyze marketing campaign performance, track KPIs, and provide regular reports to senior leadership, with actionable insights for continuous improvement.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Identify emerging trends and technologies in digital marketing and brand management, recommending their adoption where appropriate.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing initiatives with business objectives.
• Oversee market research and competitive analysis to identify opportunities and threats.

• Master's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive experience in digital marketing and brand management, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing comprehensive digital marketing strategies for consumer brands.
• Expertise in a wide range of digital marketing disciplines, including SEO, SEM, PPC, email marketing, social media marketing, and content strategy.
• Strong understanding of brand development principles and how to build and maintain brand equity.
• Proven ability to analyze data, derive insights, and make data-driven decisions.
• Excellent leadership, communication, and presentation skills.
• Experience managing significant marketing budgets and a track record of achieving measurable results.
• Proficiency with marketing automation platforms and CRM systems.
• Creative thinking and a passion for innovation in marketing.

• Develop and execute a comprehensive digital marketing strategy aligned with business goals.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns across various platforms to drive lead generation and customer acquisition.
• Define, track, and analyze key performance indicators (KPIs) to measure campaign effectiveness and ROI.
• Lead and mentor the digital marketing team, fostering professional growth and high performance.
• Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
• Oversee the brand's online presence and ensure consistent messaging across all digital touchpoints.
• Collaborate with cross-functional teams to ensure integrated marketing efforts.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Analyze market trends and competitor activities to identify new opportunities.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or Master's degree preferred.
• Minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven track record of developing and executing successful digital marketing strategies that drive measurable results.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, email marketing, and analytics tools.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills and the ability to interpret complex data to make informed decisions.
• Excellent leadership, communication, and interpersonal skills.
• Demonstrated ability to manage budgets and lead cross-functional teams.
• Creative thinking and a passion for innovative marketing solutions.

• Develop and execute comprehensive digital marketing strategies.
• Define and manage brand positioning and messaging.
• Oversee all digital marketing channels, including SEO, SEM, social media, email, and paid advertising.
• Manage the digital marketing budget and resource allocation.
• Lead content creation and optimization efforts.
• Analyze campaign performance and provide actionable insights.
• Manage relationships with digital marketing agencies and partners.
• Stay current with digital marketing trends and emerging technologies.
• Collaborate with cross-functional teams to ensure brand consistency.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 8 years of experience in digital marketing and brand strategy, with a focus on the arts and entertainment industry.
• Proven track record of developing and executing successful digital marketing campaigns.
• Extensive knowledge of digital marketing channels and analytics platforms.
• Strong understanding of brand development and management principles.
• Excellent leadership, communication, and project management skills.
• Experience with marketing automation tools and CRM systems.

Job Summary:
We are seeking a results-driven and creative Digital Marketing Manager to lead and execute comprehensive online marketing strategies. The ideal candidate will be responsible for planning, implementing, and optimizing digital campaigns to drive traffic, engagement, lead generation, and brand awareness. This role requires a deep understanding of digital marketing channels, analytics, and content strategy, along with strong leadership and communication skills.

Key Responsibilities:
-- Develop and manage digital marketing campaigns across channels including email, social media, SEO, PPC, and content marketing
-- Monitor and analyze performance metrics to optimize campaigns and improve ROI
-- Manage and oversee the company’s online presence including website, social media, and digital advertising
-- Coordinate with creative teams to produce engaging content and visuals
-- Implement SEO strategies to improve search engine rankings and organic traffic
-- Plan and execute paid advertising campaigns using platforms such as Google Ads, Meta Ads, and LinkedIn
-- Track user behavior and campaign outcomes using analytics tools like Google Analytics, HubSpot, or similar
-- Stay current with digital marketing trends, tools, and best practices
-- Report on key performance indicators and provide recommendations for improvement

Requirements:
-- Bachelor’s degree in marketing, communications, or a related field
-- 3 to 5 years of experience in digital marketing, with proven campaign results
-- Proficiency in digital marketing tools, analytics platforms, and CRM systems
-- Strong understanding of SEO, SEM, email marketing, and social media strategy
-- Excellent written and verbal communication skills
-- Ability to manage multiple projects and meet deadlines in a remote work environment
-- Strong analytical skills and attention to detail
-- Experience managing budgets and vendor relationships is a plus

What We Offer:
-- Competitive salary and performance-based incentives
-- 100 percent remote work flexibility
-- Creative and collaborative work environment
-- Opportunities for career advancement and leadership
-- Access to training, marketing tools, and professional development resources

The Popal Group  is a growing family-driven boutique hospitality group setting the standard for DC dining through ambitious restaurant concepts. We are currently seeking a Digital Marketing Manager to lead our digital presence, content strategy, and brand storytelling. The ideal candidate has a deep love of restaurants, is obsessed with the algorithm, and knows their way around a camera. We are looking for someone who is excited to build a robust social media brand, tell compelling stories, and grow with us as our group expands.

Preference will be given to candidates with experience in restaurants, food & beverage photography, and those comfortable both behind and occasionally in front of the camera.

• Implement and manage social media strategy for current and future restaurants in alignment with the broader company PR and marketing strategy.

• Create and manage a dynamic content calendar across all platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube Shorts).

• Build and maintain a robust content library of high-quality photos and videos captured at restaurants, events, and behind-the-scenes (BTS) moments.

• Produce and edit video content (short-form and long-form) for social channels, website, and internal use.

• Develop engaging “Behind the Scenes” content to showcase chefs, staff, and the creative process at each restaurant.

• Regularly update and refresh menus and ensure online listings reflect current offerings.

• Collaborate with chefs, managers, and marketing/PR partners to brainstorm creative content ideas.

• Direct photoshoots and video shoots, ensuring brand standards and creative vision are consistently met.

• Develop and execute influencer and brand partnership campaigns, including outreach, relationship management, and tracking results.

• Define KPIs and track performance, engagement, reach, and ROI of social campaigns.

• Monitor trends, competitor activity, and algorithm changes to adjust strategies proactively.

• Manage and respond to comments, DMs, and tagged posts in brand voice, escalating customer service requests to appropriate teams.

• Research and engage with industry professionals, media outlets, and local influencers to strengthen brand reach.

• Prepare monthly reporting dashboards with insights and actionable recommendations for ownership and stakeholders.

• Continuously test new tools, platforms, and content formats to maximize digital impact.

• Lead visual branding efforts across digital and print, ensuring brand consistency across all platforms.

• Create compelling graphics for social media, newsletters, email campaigns, events, and in-house marketing collateral.

• Design and update promotional materials for seasonal campaigns, menu launches, and special events.

• Collaborate with creative agencies, freelancers, and photographers when needed to expand production capacity.

• Write, design, and distribute internal company newsletters quarterly, highlighting team achievements, upcoming initiatives, and group updates.

• Produce external newsletters for restaurant guests, including event promotions, announcements, seasonal offerings, and special campaigns.

• Publish bi-monthly restaurant news features to keep guests engaged and informed.

• Develop and maintain mailing lists segmented by restaurant and audience type.

• Maintain and update company and restaurant websites to ensure accurate content, menus, photography, and event information.

• Support SEO optimization and Google business listings to maximize visibility.

• Ensure cohesive integration of content across digital platforms (social, email, website).

• Manage digital advertising campaigns (Google Ads, Meta Ads, TikTok Ads), including budget allocation, targeting, and performance analysis.

• Meet regularly with ownership, restaurant managers, and key stakeholders to ensure accurate, current, and compelling content is in circulation.

• Collaborate with PR agencies/partners to amplify brand storytelling and media exposure.

• Assist with event photography, videography, and digital coverage for launches, media previews, and special dinners.

• Support company growth initiatives by shaping the digital presence for new restaurant openings.

• Contribute to the development of brand-level marketing strategies to ensure long-term growth and recognition across the group.

• 2+ years in social media, digital marketing, or content creation (3–5 years preferred; hospitality or restaurant experience highly desirable).

• Proficiency with content creation tools (Adobe Creative Suite, Canva, Lightroom, Final Cut Pro or similar).

• Strong writing skills for captions, newsletters, and announcements.

• Comfortable with photography and videography (DSLR, mirrorless, or iPhone).

• Passion for food, hospitality, and storytelling.

• Organized, proactive, and able to juggle multiple projects and deadlines.

• Experience managing paid digital ad campaigns (social and search) preferred.

• Background in restaurants, food & beverage photography, and/or culinary branding strongly preferred.

• 401(k)

• Dental insurance

• Employee discount

• Health insurance

• Paid time off

• Vision insurance