707 Brand Strategy jobs in the United States

We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.

Position Summary

The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.

Key Responsibilities

• Lead social media channels, influencer partnerships, and affiliate programs.
• Manage creative agencies for packaging, advertising, and sales collateral.
• Oversee packaging design updates and new SKU launches.
• Direct customer service processes, ensuring timely resolution and consumer satisfaction.
• Coordinate innovation projects across internal teams and external partners.
• Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
• Support sales with presentations, sample coordination, and retail marketing activations.
• Organize trade shows and consumer events, including Expo West.
• Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
• Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
• Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
• Strong cross-functional collaboration with sales, supply chain, and product development.
• Knowledge of ecommerce platforms and digital performance metrics.
• Fluent in English; Spanish (Optional)

Desired Skills

• Creative yet analytical approach, balancing brand equity and performance marketing.
• Strong communication and presentation abilities.
• Adaptability in a fast-paced, entrepreneurial environment.
• Genuine interest in health, wellness, and better-for-you foods.

• Developing and implementing long-term brand strategies, including positioning, messaging, and go-to-market plans.
• Conducting in-depth market research and competitive analysis to identify opportunities and threats.
• Defining target consumer segments and understanding their needs and preferences.
• Overseeing the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Managing brand budgets and ensuring optimal allocation of resources for maximum ROI.
• Collaborating with product development teams to ensure new product launches are aligned with brand strategy.
• Monitoring brand performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
• Building strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Leading cross-functional teams to ensure consistent brand experience across all consumer interactions.
• Identifying and evaluating new business opportunities and strategic partnerships.

• Develop and execute comprehensive brand strategies that align with company goals and market trends.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define brand positioning, target audiences, and key value propositions.
• Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
• Manage the brand's visual identity, messaging guidelines, and overall tone of voice.
• Collaborate with product development teams to ensure brand alignment in new product launches.
• Track and analyze brand performance metrics, making data-driven recommendations for optimization.
• Manage external agencies and vendor relationships, ensuring high-quality output.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Develop and manage the brand marketing budget.
• Ensure consistent brand experience across all consumer touchpoints, from packaging to customer service.
• Present brand strategies and performance updates to senior leadership.

• Develop and implement long-term brand strategies aligned with company objectives and market opportunities.
• Conduct market research and competitive analysis to identify key trends, consumer insights, and growth opportunities.
• Define and articulate brand positioning, messaging, and value propositions for all product lines.
• Oversee the creation of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate with cross-functional teams, including product development, sales, creative, and communications, to ensure brand consistency and impactful execution.
• Manage the brand's visual identity, ensuring adherence to brand guidelines across all assets and communications.
• Develop and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and ROI.
• Identify and cultivate strategic partnerships that enhance brand visibility and reach.
• Manage agency relationships and external vendor partners to deliver high-quality brand initiatives.
• Stay informed about industry best practices, emerging marketing technologies, and evolving consumer preferences.
• Present brand strategies and campaign performance to senior leadership and stakeholders.
• Foster a strong brand culture within the organization.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA strongly preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or a related field, preferably within a CPG or relevant industry.
• Demonstrated success in developing and launching impactful brand campaigns and strategies.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with market research tools, analytics platforms, and marketing automation software.
• Creative thinker with a passion for storytelling and brand building.
• Strong leadership qualities and the ability to influence cross-functional teams.
• Experience managing budgets and external agencies effectively.

We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.

Position Summary

The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.

Key Responsibilities

• Lead social media channels, influencer partnerships, and affiliate programs.
• Manage creative agencies for packaging, advertising, and sales collateral.
• Oversee packaging design updates and new SKU launches.
• Direct customer service processes, ensuring timely resolution and consumer satisfaction.
• Coordinate innovation projects across internal teams and external partners.
• Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
• Support sales with presentations, sample coordination, and retail marketing activations.
• Organize trade shows and consumer events, including Expo West.
• Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
• Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
• Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
• Strong cross-functional collaboration with sales, supply chain, and product development.
• Knowledge of ecommerce platforms and digital performance metrics.
• Fluent in English; Spanish (Optional)

Desired Skills

• Creative yet analytical approach, balancing brand equity and performance marketing.
• Strong communication and presentation abilities.
• Adaptability in a fast-paced, entrepreneurial environment.
• Genuine interest in health, wellness, and better-for-you foods.

We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.

Position Summary

The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.

Key Responsibilities

• Lead social media channels, influencer partnerships, and affiliate programs.
• Manage creative agencies for packaging, advertising, and sales collateral.
• Oversee packaging design updates and new SKU launches.
• Direct customer service processes, ensuring timely resolution and consumer satisfaction.
• Coordinate innovation projects across internal teams and external partners.
• Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
• Support sales with presentations, sample coordination, and retail marketing activations.
• Organize trade shows and consumer events, including Expo West.
• Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
• Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
• Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
• Strong cross-functional collaboration with sales, supply chain, and product development.
• Knowledge of ecommerce platforms and digital performance metrics.
• Fluent in English; Spanish (Optional)

Desired Skills

• Creative yet analytical approach, balancing brand equity and performance marketing.
• Strong communication and presentation abilities.
• Adaptability in a fast-paced, entrepreneurial environment.
• Genuine interest in health, wellness, and better-for-you foods.

• Develop and execute innovative marketing strategies aligned with business objectives.
• Oversee all aspects of brand management, including positioning, messaging, and visual identity.
• Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
• Manage the marketing budget, ensuring optimal allocation of resources and strong ROI.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Develop and manage integrated marketing campaigns across digital, social media, content, PR, and traditional channels.
• Track and analyze marketing performance metrics, providing insights and recommendations for improvement.
• Collaborate with sales, product development, and other departments to ensure cohesive go-to-market strategies.
• Build and maintain strong relationships with external agencies and vendors.
• Stay current with emerging marketing technologies and best practices.

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Minimum of 8 years of progressive marketing experience, with at least 3 years in a leadership role.
• Proven success in developing and executing successful brand strategies and integrated marketing campaigns.
• Strong understanding of digital marketing, social media, content marketing, SEO/SEM, and analytics.
• Excellent leadership, communication, and presentation skills.
• Demonstrated ability to manage budgets and P&L implications.
• Experience in market research, consumer insights, and competitive analysis.
• Proficiency in marketing automation platforms and CRM systems.
• Ability to thrive in a fast-paced, hybrid work environment.