7 Branding jobs in Tigard

Our client, a progressive and employee-centric organization, is seeking an experienced and visionary Director of Talent Acquisition & Employer Branding to lead their recruitment strategies in **Portland, Oregon, US**. This senior leadership role is responsible for attracting, engaging, and hiring top-tier talent across all departments, while simultaneously building and enhancing the company's employer brand to attract passive candidates. You will develop and implement innovative recruitment strategies, leveraging diverse sourcing channels and advanced recruiting technologies to build robust talent pipelines. Key responsibilities include overseeing the full-cycle recruitment process, managing a team of recruiters, and ensuring a superior candidate experience. You will be instrumental in developing and executing a compelling employer branding strategy, utilizing social media, content marketing, and employee advocacy programs to showcase the company culture and value proposition. Collaboration with HR, marketing, and executive leadership will be critical to align talent acquisition goals with organizational objectives. The ideal candidate possesses a Bachelor's degree in Human Resources, Business Administration, or a related field, with a minimum of 10 years of progressive experience in talent acquisition, including at least 5 years in a leadership capacity. Proven experience in developing and executing employer branding initiatives is essential. Strong knowledge of current recruitment best practices, talent sourcing tools, and applicant tracking systems (ATS) is required. Exceptional communication, negotiation, and interpersonal skills are crucial for building relationships with candidates, hiring managers, and external partners. This fully remote position requires a self-starter with a passion for people and a strategic mindset. Drive the future of our client's workforce and cultivate a compelling narrative that attracts the best and brightest.

Our client is seeking a highly strategic and results-oriented FMCG Brand Development Lead to join their innovative team in Portland, Oregon, US . This critical role will be responsible for shaping and executing brand strategies for a portfolio of fast-moving consumer goods, driving market share and consumer engagement. The ideal candidate will have a deep understanding of the FMCG landscape, consumer insights, marketing principles, and product lifecycle management. You will work closely with cross-functional teams, including product development, sales, and marketing communications, to ensure brand objectives are met and exceeded.

Key Responsibilities:

• Develop and implement comprehensive brand strategies to drive growth and profitability in the FMCG sector.
• Conduct market research and analyze consumer insights to identify emerging trends and opportunities.
• Oversee the product development process from concept to launch, ensuring alignment with brand positioning and market needs.
• Develop and manage annual brand plans, including marketing objectives, strategies, and budgets.
• Collaborate with marketing teams to create impactful advertising, promotional, and digital campaigns.
• Monitor brand performance, track key metrics, and provide regular reports on market share, sales, and ROI.
• Manage agency relationships, ensuring high-quality output and alignment with brand objectives.
• Identify and pursue new business opportunities and strategic partnerships.
• Champion the brand vision and ensure consistent brand messaging across all touchpoints.
• Stay abreast of competitor activities and market dynamics within the FMCG industry.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in brand management within the FMCG industry.
• Proven track record of successfully launching and growing FMCG brands.
• Strong understanding of consumer behavior, market analysis, and strategic planning.
• Excellent analytical, communication, and presentation skills.
• Demonstrated ability to lead cross-functional teams and manage complex projects.
• Experience with digital marketing, social media, and integrated marketing communications.
• Proficiency in market research tools and data analysis software.
• Ability to thrive in a fast-paced, dynamic environment in Portland, Oregon, US .
• A passion for building strong consumer brands and a deep understanding of the FMCG market.

This role offers an exciting opportunity to shape the future of prominent FMCG brands in the vibrant market of Portland, Oregon, US .

**Become a Part of Nike**
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and innovators. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game!
Nike exists to innovate and serve athletes.
The Global Kid's Brand Management Team is the marketing function responsible for leading and driving global plans that serve the brand and business. Our goal is to know & serve inspiration, innovation and enablement to unlock the power of sport for every (kid) athlete*.
**Who we are looking for**
Nike is looking for an Experienced Brand Expert to join their Kid's Team. The role involves leading global marketing plans to serve the brand and business specific for Kids. The candidate will be responsible for understanding youth culture and sports, leading seasonal brand plans, leading a cross-functional marketing team, and collaborating with other teams within Nike.
**What you will work on**
If this is you, you'll be responsible for but not limited to:
+ Obsessing Kids Culture with a specific focus on Sport.
+ Understanding the Consumer at a deep level inclusive of their motivations, passions and connectivity to sport to inspire aspirational storytelling and concepts.
+ Partner with the Senior Director to build long term brand plans that build and deepen Nike's relationship with kids and adults.
+ Leading a cross functional marketing team to inspire world class storytelling and consumer journeys taking the brand and consumer somewhere new.
+ Launching new product innovation and driving key partnerships (i.e. LEGO, etc).
+ Leading Seasonal Marketing Plans that position Nike as the top brand in Kid's Sport.
**Who you will work with**
You will be reporting to the Sr. Director of Global Brand Management, Kids. You will work closely with Global and Geo Brand Marketing and Business Teams to ensure that strategy and resources serve the brand and business.
**What you bring**
+ Minimum of 8 years of experience in brand marketing or related experience with a deep understanding of youth culture, the kid's consumer, and media landscape.
+ Bachelor's degree in Marketing, Business, Communications, or related field. Will accept any suitable combination of education, experience, and training
+ Demonstrated genuine passion and deep understanding for inspiring and enabling kids + sports
+ Proven ability to drive and deliver results.
+ Expertise through the lens of digital engagement, content and narrative building for kids & adults both on and off platform is also preferred.
+ (Internal Only) Deep understanding of Nike's brand standards and how to translate them to industry leading work.
+ Demonstrated ability to collaborate with a wide range of partners across cultures, ranges of ability, genders, ethnicities, and races.
+ Experience influencing a team of high-performers through fast-paced change and ambiguity.
+ Experience influencing leadership, teams and functional counterparts to get results in a balanced way.
+ Excellent verbal and written communication skills including: meeting facilitation and presentation
+ Ability to travel (up to) 20%
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form ( .
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call and let us know the nature of your request, your location and your contact information.

**Become a Part of Nike**
NIKE, Inc. does more than outfit the world's best athletes. It's a place to explore potential,
obliterate boundaries, and push the edges of what can be. We seek people who grow, think,
dream, and create. Our culture thrives by embracing diversity and rewarding imagination. At
Nike, it's about bringing skills and passion to a challenging, constantly evolving game.
The Global Nike Training Brand Management Team leads the marketing offense for Training-
building global strategies, stories, and seasonal plans that serve athletes and the business. Our
goal: deliver inspiration, innovation, and enablement to unlock the power of sport for every
athlete*.
*If you have a body, you are an athlete.
**Who We're Looking For**
An experienced Brand Management Lead who loves training culture and innovation. You
combine consumer obsession with creative excellence and operational rigor. You thrive in a
global matrix, influencing across levels and geographies, and you're proactive, collaborative, and
curious.
**What You'll Work On**
If this is you, you'll be responsible for (but not limited to):
+ Orchestrating the global marketing offense for Nike Training-aligning strategy, storytelling, and seasonal execution across Geos.
+ Obsessing training culture with a focus on those who train for sport and train as their sport.
+ Understanding the training consumer deeply-their motivations, passions, and cultural
+ connections-to inspire aspirational storytelling and concepts.
+ Partnering with a cross-functional marketing team to deliver world-class storytelling and consumer journeys that take the brand and athlete somewhere new.
+ Delivering seasonal marketing campaigns that position Nike as the authority in Training.
+ Demonstrate operational excellence by owning and driving assigned work streams, managing budgets, ensuring clear team communications, and maintaining process discipline and workflow efficiency.
+ Partnering with Sports Marketing to integrate Nike Trainers and elite athletes into seasonal campaigns and priority moments.
+ Collaborating with a highly capable, diverse, and world-class, multi-disciplinary marketing team.
**Who You'll Work With**
You'll report to the Sr. Director, Global Brand Management, Nike Training and work closely
with Global and Geo Brand Marketing, Sports Marketing, and Business Teams to ensure the
global Training strategy and resources serve both brand and business.
**What You Bring**
+ 5+ years of experience in brand marketing or related fields with a deep understanding of the training ecosystem.
+ Bachelor's degree in Marketing or related field. Will accept any suitable combination of education, experience and training
+ Experience working with talent and high-profile athletes.
+ Passion for training culture and knowledge of innovation, trends, and ideas shaping modern training, fitness, wellness, and health.
+ Ability to balance creativity with operational discipline in a fast-moving, ambiguous environment.
+ Strong communication and collaboration skills across cultures and levels.
+ Ability to travel up to 10%.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form ( .
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call and let us know the nature of your request, your location and your contact information.

Our client, a well-established consumer goods company, is seeking a strategic and creative Senior Marketing Specialist to focus on Brand Strategy within their marketing department located in Portland, Oregon, US . This role is instrumental in shaping and evolving the brand's identity, positioning, and messaging across all consumer touchpoints. You will be responsible for conducting market research, analyzing consumer trends, and identifying opportunities to enhance brand perception and market share. The Senior Marketing Specialist will develop and execute integrated marketing plans that align with the overall brand vision, working closely with internal teams (product development, sales, creative) and external agencies. Key responsibilities include developing brand guidelines, creating compelling marketing collateral, and managing brand campaigns from concept through execution. A strong understanding of brand management principles, excellent analytical skills, and a creative mindset are essential. This position offers a hybrid work model, allowing for a balance between in-office collaboration and remote flexibility. We are looking for a passionate marketer with a proven ability to build strong brands, drive engagement, and deliver measurable results.Responsibilities:

• Develop and execute comprehensive brand strategies to enhance brand equity and market presence.
• Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments.
• Define and articulate brand positioning, messaging, and value propositions.
• Create and manage brand guidelines to ensure consistent brand representation across all channels.
• Develop and oversee the execution of integrated marketing campaigns and promotional activities.
• Collaborate with product development teams to inform product strategy and launches.
• Work with creative agencies and internal teams to develop marketing collateral and advertising materials.
• Monitor and analyze brand performance metrics, KPIs, and consumer feedback.
• Manage marketing budgets for assigned brand initiatives.
• Stay informed about industry trends, consumer behavior, and competitive activities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4-6 years of experience in brand management or marketing, preferably within the consumer goods industry.
• Proven experience in developing and executing successful brand strategies.
• Strong understanding of market research methodologies and consumer insights analysis.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Creative mindset with strong storytelling and communication abilities.
• Proficiency in marketing analytics tools and project management software.
• Experience managing external agencies and cross-functional teams.
• Ability to adapt to a hybrid work environment.

Join Our client and help shape the future of iconic brands.

Our client is seeking an innovative and results-driven Director of Digital Marketing & Brand Strategy to lead their marketing efforts. This senior leadership role is based in the heart of Portland, Oregon, US , and will be instrumental in shaping the company's brand narrative and expanding its digital presence. The Director will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation and management of engaging marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. This role requires a deep understanding of the digital marketing landscape, including emerging trends and technologies, and the ability to translate insights into actionable strategies.

Key responsibilities include defining the overall brand vision and messaging, ensuring consistency across all marketing materials and communications. You will lead a talented team of marketing professionals, fostering a collaborative and high-performance culture. The Director will also manage the marketing budget, optimizing spend for maximum ROI, and track key performance indicators (KPIs) to measure the effectiveness of campaigns. Building and nurturing strategic partnerships with external agencies, influencers, and media outlets will be crucial. You will conduct market research and competitive analysis to identify new opportunities and stay ahead of the curve. Developing and implementing customer journey mapping and personalization strategies to enhance user experience and drive conversions will be a core focus.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred) with a minimum of 10 years of progressive experience in digital marketing and brand management. Proven success in developing and executing multi-channel digital marketing campaigns that deliver measurable results is essential. Strong analytical skills, with the ability to interpret complex data and translate it into strategic recommendations, are required. Excellent leadership, communication, and project management skills are paramount. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is a must. A portfolio showcasing successful brand campaigns and digital initiatives is highly valued. Join our client's dynamic team and play a key role in defining their brand's future and driving significant market impact.