Director of Digital Marketing Strategy

76102 Fort Worth, Texas $160000 Annually WhatJobs

Posted 9 days ago

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full-time
Our client is looking for a visionary Director of Digital Marketing Strategy to lead their comprehensive online marketing efforts, operating as a fully remote, senior leadership position. You will be instrumental in shaping and executing innovative digital strategies to drive brand awareness, customer acquisition, and revenue growth. This role demands a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. As a remote leader, you will collaborate closely with internal teams and external agencies, providing strategic direction and ensuring alignment with overall business objectives. Your responsibilities will include developing multi-channel digital marketing plans, managing campaign budgets, analyzing campaign performance, and identifying opportunities for optimization and expansion. You will stay ahead of emerging trends and technologies, testing and implementing new approaches to maximize ROI. A proven track record of success in developing and executing data-driven digital marketing strategies that deliver measurable results is essential. You will mentor and guide a team of marketing professionals, fostering a collaborative and high-performing remote work environment. This is an exceptional opportunity to influence the digital footprint of a growing organization and to lead impactful campaigns from anywhere. If you are a strategic thinker with a passion for digital innovation and a history of exceeding marketing goals, we want to hear from you.
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Digital Marketing Campaign Manager

76101 Fort Worth, Texas $95000 Annually WhatJobs

Posted 3 days ago

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full-time
Our client is seeking an innovative and results-driven Digital Marketing Campaign Manager to lead their strategic marketing initiatives. This position, based in **Fort Worth, Texas, US**, offers a hybrid work model, combining the benefits of in-office collaboration with remote flexibility. You will be responsible for developing, executing, and optimizing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, lead generation, and customer acquisition. Your role will involve in-depth market research, competitor analysis, and target audience identification to craft compelling campaign strategies. You will manage campaign budgets, track key performance indicators (KPIs), and provide regular reports on campaign effectiveness to senior management. The ideal candidate possesses a proven track record of successful digital marketing campaign management, a strong understanding of digital marketing tools and analytics platforms (e.g., Google Analytics, AdWords, social media management tools), and excellent analytical and strategic thinking skills. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation is highly desirable. You should have exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced environment. A Bachelor's degree in Marketing, Communications, Business, or a related field is required. We are looking for a creative problem-solver with excellent written and verbal communication skills, capable of inspiring a team and collaborating effectively across departments. Join our client and play a pivotal role in shaping their digital presence and achieving ambitious marketing goals in **Fort Worth, Texas, US**.
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Manager, Hotel Level Marketing - Portfolio Strategy Analytics

75219 Dallas, Texas Hilton

Posted 4 days ago

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Job Description

_***This role is based at one of our corporate offices in McLean, VA, Dallas, TX, or Remote (US only)***_
This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, call center, and analytics functions! As the Manager of Portfolio Strategy, you will provide analytic support to the managed hotels in the US, Canada, CALA and French Polynesia, as well as the Key Partner team. Reporting to the Director of Portfolio Strategy Analytics, you will provide analytical support to hotel level and above property Marketing leaders.
**HOW WE WILL SUPPORT YOU**
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
+ Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
+ Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
+ Paid parental leave for eligible Team Members, including partners and adoptive parents
+ Mental health resources including free counseling through our Employee Assistance Program
+ Paid Time Off (PTO)
+ Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.
**Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
**HOW YOU WILL MAKE AN IMPACT**
Your role is important and below are some of the fundamental job duties that make your work unique.
**What your day-to-day will be like:**
+ Ensure understanding between Enterprise and hotel marketing activity, providing guidance to a portfolio of hotels to improve commercial performance.
+ Participate in onboarding hotel marketing leaders.
+ Support Director of Portfolio Strategy with the proactive creation of Commercial, AVP, regional, and Ownership engagements and presentations.
**How you will collaborate with others:**
+ Collaborate with hotel teams and the Hotel Level Marketing team to identify areas of opportunity to grow and report on digital performance for an identified portfolio of hotels.
+ Coordinating closely with internal analytics leads, delivering impactful performance storytelling.
+ Support hotel marketing leaders through training opportunities, new tools, best practices sharing, and annual marketing summit/forum.
**What projects you will take ownership of:**
+ Support critical initiatives supporting America's Marketing Objectives that deliver value to the portfolio of hotels.
+ Support in the development of annual strategic marketing plans and budget planning guidance.
+ Support in the performance measurement for hotels.
+ Lead other Ad-Hoc projects (as applicable).
**WHY YOU'LL BE A GREAT FIT**
**You have these minimum qualifications:**
+ Five (5) years of professional work experience
+ One (1) year of experience supporting a marketing function
+ Analytical expertise and proficient in data analysis
+ Experience shaping insights to tell a story
**It would be useful if you have:**
+ Experience operating in Adobe Analytics or Google Analytics
+ Experience in hospitality or at a marketing agency
**WHAT IT IS LIKE WORKING FOR HILTON**
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it's like to be on Team Hilton!
It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws.
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, access to our employee stock purchase plan (ESPP) where you can purchase Hilton shares at a 15 percent discount, a 401(k) savings plan, 20 days of paid time off accruing over your first year of employment and increasing up to 25 days after completing one year of full employment, up to 12 weeks of paid leave for birth parents and 4 weeks for non-birth parents, 10 paid holidays and 2 floating holidays throughout the year, up to 5 bereavement days, flexible spending accounts, a health savings account, an employee assistance program, access to a care coordination program ("Wellthy"),  a legal services program, an educational assistance program, adoption assistance, a backup childcare program, pre-tax commuter benefit and our travel discount. The annual salary range for this role is $0,000- 110,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.#LI-REMOTE
**Job:** _Sales and Marketing_
**Title:** _Manager, Hotel Level Marketing - Portfolio Strategy Analytics_
**Location:** _null_
**Requisition ID:** _COR015CE_
**EOE/AA/Disabled/Veterans**
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Digital Marketing Specialist

75215 Park Cities, Texas Sendero

Posted 10 days ago

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SUMMARY
At Sendero, we exist to unleash the potential of our company, clients, and community. As a Digital Marketing Specialist within the Marketing and Internal Operations teams, you will have an opportunity to directly contribute to our purpose by helping to expand Sendero's brand and capabilities to current and prospective clients.  

WHAT YOU’LL DO

  • Assist in the launch, testing, monitoring, and optimization of digital marketing campaigns across email, paid media (Google & LinkedIn), and other web channels 

  • Monitor schedule and publish content across Sendero’s digital channels 

  • Help maintain and improve the company website by conducting keyword research, updating content, formatting pages, and ensuring the site works smoothly across all devices 

  • Review performance dashboards and highlight key insights to support data-driven decision-making 

  • Maintain marketing assets and contact lists, and perform quality assurance on digital materials such as emails, ads, forms, and landing pages 

  • Build and apply basic knowledge of Marketing theory, industry, and professional standards to work methods and deliverables to achieve goals  

  • Potential to support other marketing content and administrative efforts 

  • Participate in (e.g., note taking, providing input) and sometimes facilitate small groups and/or meetings to address issues and gather data 

  • Complete other duties and special projects as assigned 

WHAT YOU BRING
  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field with a 3.0 GPA or higher 

  • Participation over time in two or more extracurricular activities  

  • Leadership experience from an academic, work, or extra-curricular role  

  • Proven work experience 

  • Basic proficiency with MS Office product suite  

  • Strong business writing and verbal communication skills  

  • Experience across social media platforms  

  • Basic presentation and meeting facilitation abilities  

  • Preferred Certifications: Google Ads Search, HubSpot Email Marketing, Google Analytics 4 

WHAT WE OFFER 
  • Supportive and growth-oriented environment such as mentorship, continuous learning opportunities, weekly one-on-ones, etc. 

  • Competitive total rewards (medical, dental, vision, 401k with matching, 3 weeks of PTO, and more)   

  • Commitment to giving back to the community (for example, paid volunteer time)   


Sendero is an equal opportunity employer.

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Digital Marketing Specialist

75215 Park Cities, Texas Winchester Carlisle Companies

Posted 14 days ago

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Digital Marketing Specialist
Dunhill Homes, Dallas, TX

All candidates MUST complete a culture index survey for your application to be reviewed. Please follow this Winchester Carlisle Culture Index Survey to complete and return to application.

Purpose

  • Responsible for both the execution as well as analytical aspects of the company's digital marketing efforts.
Objectives of this Role
  • Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness.
  • Document procedures, processes, and workflows, and recommend changes for greater efficiencies.
  • Analyze qualitative and quantitative data, with special focus on psychographics and buying trends, to understand how marketing activity leads to customer sales.
  • Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.
  • Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.
Responsibilities
  • Perform research, analyze, and test with a variety of tools to gain insights and shape marketing strategy.
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels.
  • Assist in execution of marketing plans to reach audiences through targeted channels.
  • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
  • Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement.
  • Leverage web analytics data to derive actionable insights to improve or maintain user experience and SEO.
  • Coordinate Emails/E-blasts and work with division leaders to track success of programs, incentives and/or promotions.
  • In-take and traffic marketing requests and manage deadlines from inception through completion.
  • Administer and create collateral and other graphics as needed.
  • Assist in maintaining all collateral supplies.
  • Complete all task as assigned to provide support to all marketing programs.
Skills & Qualifications
  • Experience with product launches or integrated marketing campaigns.
  • Excellent communication and presentation skills.
  • Working knowledge of market research, surveys, and data analytics.
  • Proficiency with content management systems.
  • Experience in planning and leading initiatives.
Education & Experience
  • Bachelor's degree in Marketing, Business, or other related field; experience in lieu of degree may be accepted
  • 5 years marketing experience required
  • Direct marketing/advertising experience in home building and/or property management preferred
  • Direct marketing experience in real estate or homebuilding industry required
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Digital Marketing Coordinator

76102 Fort Worth, Texas Aspire 2 Inspire Now Pty Ltd

Posted 14 days ago

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Job Description

Remote Digital Marketing Specialist | High-Income Potential | Flexible Work

Work From Anywhere | Uncapped Earnings | Career Growth

Are you a results-driven, digital marketing expert eager to take the next step in your career? Do you thrive in a remote, flexible environment while working on high-impact marketing campaigns? If you're passionate about SEO, PPC, social media marketing, email automation, and lead generation, this opportunity is for you!

Join a fast-growing company with an international presence and make a meaningful impact in the education and leadership industry.

Why This Role is for You:

Work from Anywhere – Enjoy the flexibility of a remote role that fits your lifestyle.
Uncapped Earning Potential – Performance-based income structure
Professional Growth & Certifications – Access industry-leading training and certifications to expand your expertise.
Be Your Own Boss – Operate as an independent contractor with control over your schedule and business growth.
Collaborate with a Global Team – Work with marketing professionals, business leaders, and digital strategists.

Key Responsibilities:

Develop & manage digital marketing campaigns across SEO, SEM, PPC, and social media.
Optimize paid advertising strategies (Google Ads, Meta Ads, LinkedIn Ads) to generate quality leads and drive conversions.
Enhance brand visibility through organic and paid search engine marketing (SEO & SEM).
Create & execute content marketing strategies, including blogs, email campaigns, and social media content.
Utilize CRM & marketing automation tools (HubSpot, ActiveCampaign, Marketo) to nurture leads and improve engagement.
Analyze & interpret performance data using Google Analytics, Tag Manager, and dashboard tools.
Stay ahead of digital trends in AI-driven marketing, automation, and conversion rate optimization (CRO).

Ideal Candidate:

Proven experience in Digital Marketing, Growth Marketing, or Performance Marketing.
Strong expertise in SEO, SEM, PPC, Google Ads, Facebook/Meta Ads, LinkedIn Ads, and influencer marketing.
Hands-on experience with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
Skilled in content creation, email marketing, and lead generation.
Analytical mindset with proficiency in Google Analytics and marketing automation tools.
Strong communication and copywriting skills.
Self-motivated, goal-oriented, and able to work independently.

Compensation & Perks:

Performance-Based Earnings
Fully Remote – Work from Anywhere
Uncapped Growth Potential
Ongoing Learning & Certification Opportunities
Collaborate with a Global Network of Experts

How to Apply: APPLY NOW if you're ready to take control of your career and income potential!
We’re looking for passionate digital marketing professionals who are eager to drive results and grow in a dynamic online business.
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Digital Marketing Strategist

76101 Fort Worth, Texas $75000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is looking for an innovative and results-driven Digital Marketing Strategist to craft and execute comprehensive online marketing campaigns from their Fort Worth, Texas, US office. This role requires a blend of creativity, analytical prowess, and a deep understanding of the digital landscape. The ideal candidate will be responsible for developing and implementing strategies across various digital channels including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. You will identify target audiences, analyze market trends, and leverage data insights to optimize campaign performance and maximize ROI. Key responsibilities include managing the digital marketing budget, overseeing content creation, and ensuring brand consistency across all platforms. The Digital Marketing Strategist will also monitor campaign performance, generate detailed reports, and provide actionable recommendations for improvement. Collaboration with internal teams, including sales, product development, and creative services, will be crucial to align digital marketing efforts with broader business objectives. You will stay abreast of the latest digital marketing trends, tools, and technologies, continuously seeking opportunities to innovate and improve our client's online presence. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is essential. This role demands excellent communication skills, both written and verbal, as well as the ability to present complex data in a clear and concise manner. A passion for digital innovation and a proven track record of successful digital marketing campaigns are highly valued.
Responsibilities:
  • Develop, implement, and manage digital marketing strategies across multiple channels.
  • Analyze market trends, customer insights, and competitor activities to inform strategies.
  • Manage SEO/SEM, social media campaigns, email marketing, and content marketing initiatives.
  • Optimize digital marketing campaigns for lead generation and customer acquisition.
  • Monitor, analyze, and report on campaign performance, providing insights and recommendations.
  • Manage the digital marketing budget and allocate resources effectively.
  • Collaborate with creative teams to produce engaging and high-quality digital content.
  • Conduct A/B testing and implement CRO strategies.
  • Stay current with digital marketing best practices and emerging technologies.
Qualifications:
  • Proven experience as a Digital Marketing Strategist or similar role.
  • Strong understanding of SEO, SEM, content marketing, social media, and email marketing.
  • Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, HubSpot, SEMrush).
  • Excellent analytical and data interpretation skills.
  • Strong communication, presentation, and interpersonal skills.
  • Bachelor's degree in Marketing, Communications, or a related field.
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Digital Marketing Specialist

76102 Fort Worth, Texas $70000 Annually WhatJobs

Posted 3 days ago

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Job Description

full-time
Our client, a dynamic and innovative marketing agency, is seeking a talented Digital Marketing Specialist to join their vibrant team in Fort Worth, Texas, US . This role requires a creative, data-driven individual with a passion for developing and executing successful digital marketing campaigns across various platforms.

As a Digital Marketing Specialist, you will be responsible for planning, implementing, and managing online marketing strategies to enhance brand visibility, drive website traffic, and generate leads for our diverse portfolio of clients. You will work with a variety of digital channels, including SEO, SEM, social media, email marketing, and content marketing, ensuring cohesive and impactful campaign execution.

Key Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with client objectives.
  • Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
  • Plan and manage paid advertising campaigns (PPC/SEM) across platforms like Google Ads and Bing Ads.
  • Create engaging content for social media platforms and manage social media advertising campaigns.
  • Develop and implement email marketing campaigns, including automation and segmentation.
  • Analyze campaign performance data using tools like Google Analytics and provide actionable insights and reports.
  • Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
  • Stay current with industry trends, emerging technologies, and best practices in digital marketing.
  • Conduct market research and competitive analysis to identify new opportunities.
  • Assist in A/B testing and conversion rate optimization efforts.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • 2-4 years of proven experience in digital marketing, managing campaigns across multiple channels.
  • Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, HubSpot).
  • Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable strategies.
  • Strong written and verbal communication skills.
  • Creative mindset with attention to detail.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Experience with content management systems (CMS) is a plus.
This is an exciting opportunity to contribute to impactful marketing campaigns for a range of clients and grow your career in the thriving marketing landscape of Fort Worth, Texas, US . If you are a proactive and results-oriented digital marketer, we encourage you to apply.
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Digital Marketing Specialist

76101 Fort Worth, Texas $75000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to join their dynamic team in Fort Worth, Texas, US . This hybrid role allows for a collaborative office environment combined with the flexibility of remote work. You will be instrumental in developing, implementing, and managing innovative digital marketing campaigns across various online channels. Key responsibilities include managing social media platforms, creating engaging content, optimizing SEO/SEM strategies, and executing email marketing campaigns. You will analyze campaign performance, track key metrics, and provide insights to improve ROI and achieve marketing objectives. The ideal candidate possesses a strong understanding of digital marketing best practices, SEO/SEM, content marketing, social media management, and analytics tools. Excellent writing, communication, and project management skills are essential. You will collaborate closely with the marketing team, sales, and product development to ensure cohesive brand messaging and campaign alignment. A passion for staying ahead of digital marketing trends and a proven ability to drive measurable results are crucial for success in this role.

Responsibilities:
  • Develop and execute digital marketing strategies to increase brand awareness and lead generation.
  • Manage and create engaging content for social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Implement and optimize SEO and SEM campaigns to drive organic and paid traffic.
  • Develop and manage email marketing campaigns, including segmentation and automation.
  • Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
  • Prepare regular reports on marketing campaign performance and provide insights for improvement.
  • Collaborate with designers and copywriters to create compelling marketing materials.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Manage the digital marketing budget effectively.
  • Work closely with sales and other departments to ensure marketing efforts align with business goals.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Minimum of 3 years of experience in digital marketing.
  • Proven experience with SEO/SEM, content marketing, social media management, and email marketing.
  • Proficiency in Google Analytics and other web analytics tools.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Strong content creation and copywriting skills.
  • Excellent analytical and problem-solving abilities.
  • Strong project management and organizational skills.
  • Ability to work effectively in a hybrid environment.
  • Creative mindset with a focus on achieving measurable results.
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Lead Product Marketing - Home Internet Strategy

75219 Dallas, Texas AT&T

Posted 4 days ago

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Job Description

**Job Description:**
**This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered**
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.
**Job Description:**
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.
Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Technology experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas to help redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the future-you'll create it.
Support the development and execution of marketing strategies to position AT&T's Home Internet offerings, including Fiber and fixed wireless products, as market leaders. This role emphasizes strategy development, market trend analysis, and data-driven insights to ensure marketing efforts are impactful, customer-focused, and aligned with broader business objectives.
**Key Responsibilities**
**Strategic Marketing Development:**
+ Contribute to the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T's Home Internet portfolio (Fiber and fixed wireless).
+ Use consumer data and insights to identify opportunities for growth and support the achievement of business targets.
+ Collaborate with cross-functional teams to align marketing initiatives with broader corporate strategies, particularly around expanding AT&T's Internet footprint.
+ Monitor industry trends, customer behaviors, and competitive landscapes to provide recommendations for shaping marketing strategies.
+ Evaluate product and commercialization business cases and new opportunities for potential marketing support
+ Develop scenario planning for marketing contingencies to proactively respond to competitive and industry scenarios
**Go-to-Market Strategy:**
+ Assist in defining and articulating product positioning, messaging, and go-to-market strategies to drive adoption of AT&T's Fiber and fixed wireless Internet solutions.
+ Collaborate with stakeholders to ensure execution of marketing strategies and identify opportunities to differentiate AT&T's Internet offerings.
+ Support the development of narratives that resonate with residential customers, emphasizing reliability, speed, and secure connectivity.
**Market Research & Insights:**
+ Conduct research on industry trends, customer needs, and competitive dynamics within the Internet service provider market.
+ Use data-driven analysis to provide insights that guide product development and marketing strategies.
+ Identify opportunities for growth and customer engagement in Fiber and fixed wireless products
**Performance Measurement & Optimization:**
+ Help track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives for AT&T's Home Internet offerings.
+ Use analytics to recommend adjustments to strategies based on performance metrics to improve campaign effectiveness.
+ Support reporting on campaign performance and insights to inform future marketing decisions.
**Industry Trends & Innovation:**
+ Stay informed of emerging marketing trends, technologies, and best practices within the Internet service provider industry.
+ Contribute ideas to integrate innovative strategies into AT&T's marketing approach to maintain competitive differentiation for Fiber and fixed wireless products.
**Qualifications**
**Education:**
+ Bachelor's degree in Marketing, Communications, Business, or a related field.
**Experience:**
+ 5-7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
+ Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
+ Business case evaluation and strategic recommendations
+ Marketing scenario planning experience
+ Strong storytelling and communication skills, with the ability to translate technical concepts into customer-focused messaging.
**Job Contribution**
+ Contributes to the development and execution of strategies that align with the organization's overarching goals, specifically for AT&T's Home Internet offerings.
+ Works hands-on to support the implementation of marketing initiatives and cross-functional collaboration.
+ Typically operates in an individual contributor role or as part of a small team, without direct supervisory responsibilities.
**Supervisor:**
No
Our **Lead Product Marketing - Home Internet Strategy** earn between $143,800 - $15,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
**Joining our team comes with amazing perks and benefits:**
+ Medical/Dental/Vision coverage
+ 401(k) plan
+ Tuition reimbursement program
+ Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
+ Paid Parental Leave
+ Paid Caregiver Leave
+ Additional sick leave beyond what state and local law require may be available but is unprotected
+ Adoption Reimbursement
+ Disability Benefits (short term and long term)
+ Life and Accidental Death Insurance
+ Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
+ Employee Assistance Programs (EAP)
+ Extensive employee wellness programs
+ Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you'll lead transformation surrounded by trailblazing industry leaders like you. You'll be empowered to go above and beyond - making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you're at in your career trajectory, you'll be rewarded by the impact that comes with making a difference in the lives of millions.
With AT&T, you'll be a part of something greater, do incredible things and be rewarded with a chance to change the world.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws.
Ready to close the deal on a career with AT&T?
Apply today.
**Weekly Hours:**
40
**Time Type:**
Regular
**Location:**
Dallas, Texas
**Salary Range:**
143,800.00 - 215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws
We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status
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  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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