2,123 Campaign Performance jobs in the United States
Performance Campaign Manager [Contract]
Posted 3 days ago
Job Viewed
Job Description
New York / Buenos Aires
Growth Marketing / Part-Time / Remote
About the RoleSerotonin is the top go-to market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channelsincluding public relations, growth marketing, on-chain analytics, content, research, social, and designSerotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth.
Serotonin is seeking an experienced Contract Performance Campaign Manager to support our Growth team on an hourly basis. You'll work directly with our Growth Marketing Manager and VP of Growth Marketing to execute paid media campaigns that drive measurable results for clients in the Web3 space.
This is a highly tactical role focused on day-to-day campaign execution, monitoring, and optimization across performance channels (e.g., Google, Meta, Twitter, Reddit, LinkedIn). Ideal candidates are detail-oriented operators who can quickly implement changes, troubleshoot performance issues, and clearly communicate the rationale behind optimizations through regular reporting and documentation. While strategic input is welcome, this role is execution-first. You'll be expected to follow growth plans, hit performance benchmarks, and maintain strong communication with internal stakeholders. This is a remote, hourly contractor position. You'll have the opportunity to work across a portfolio of both emerging and established Web3 clients, contributing directly to campaign results and growth experiments.
Responsibilities- Execute and optimize performance marketing campaigns for select clients across channels like Google, Meta, Twitter, LinkedIn, and Reddit.
- Support the Growth Marketing Manager in implementing and maintaining active marketing initiatives, ensuring timely execution and performance alignment.
- Contribute to demand generation efforts, providing regular updates on progress, milestones, and results to internal stakeholders.
- Work cross-functionally with Client Services and VP of Growth to help apply consistent growth marketing practices across clients.
- Set up and manage campaign KPIs, tracking performance against goals using analytics platforms.
- Translate client OKRs into actionable campaign setups, ensuring alignment between strategy and execution.
- Deliver clear documentation of optimizations, including rationale and impact of changes made (optimization logs, performance memos, etc.).
- Communicate key performance insights and blockers as needed.
- Maintain awareness of performance marketing best practices from other tech and product teams to help inform campaign execution.
- 35 years of experience in growth marketing or marketing analytics, preferably in a performance-driven environment.
- Proven track record of executing growth deliverables across multiple channels and audience types.
- Strong hands-on experience with key growth and analytics tools, including: Google Analytics, Google Tag Manager, Segment, Google Ads, Facebook Ads Manager, Twitter Ads, SEMrush, Ahrefs, Hubspot, Mailchimp, Asana or similar project management tools.
- Experience managing programmatic advertising campaigns and optimizing them toward client-specific OKRs.
- Exceptional communication skillsverbal, written, and analyticalwith the ability to explain complex results or tradeoffs clearly.
- Tactical mindset with a "strategy-second" approach; this role supports day-to-day execution and optimization above all else.
- Quick learner with a strong grasp of technical concepts, marketing products, and new platforms.
- Ability to manage multiple projects or client accounts simultaneously with strong organizational and prioritization skills.
- Comfortable working in fast-paced, collaborative environments with distributed global teams.
- Experience working in or with a performance marketing agency is strongly preferred.
- Competitive Salary
- Remote Work Environment
$30 - $35 an hour
Digital Marketing Analytics Consultant
Posted 8 days ago
Job Viewed
Job Description
Eden Prairie, MN - Remote
Job Description
Primary Responsibilities: • Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices. • Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives. • Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity. • Harness data to assess and fine-tune campaign performance and optimize the user experience on websites. • Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes. • Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives. • Oversee and guide a team conducting current-state analyses of analytics capabilities. • Analyze metrics from both IT and business sides to derive actionable insights. • Translate data into compelling recommendations and present them through executive-level storytelling. • Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts. • Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals. • Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
Required Qualifications: • 8+ years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization. • 5+ years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms. • 5+ years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights. • Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO. • Proficiency in Power BI. • Excellent analytical skills with the ability to translate data into actionable insights. • Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders. • Strong understanding of digital marketing channels and strategies. • Ability to work collaboratively with cross-functional teams. • Excellent communication and interpersonal skills. • Strong project management skills with the ability to manage multiple projects simultaneously. • Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing. • Familiarity with IT metrics and business metrics analysis. • Consumer acquisition experience marketing.
Preferred Qualifications: • Knowledge of broker marketing and • SEO knowledge. • Healthcare domain knowledge.
Digital Marketing Analytics & Insights Lead
Posted today
Job Viewed
Job Description
Job Description
At Boeing, we innovate and collaborate to make the world a better place. We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.
Boeing Global Services is seeking a Digital Marketing Analytics & Insights Lead . This role can be located in Seattle , WA ., Denver , CO ., or Plano , TX .
About the Role
The Digital Marketing Analytics & Insights Lead will play a critical role in helping shape how Boeing Global Services (BGS) measures and optimizes digital marketing performance across the full customer journey. From awareness-building campaigns to lead generation and conversion-focused initiatives, this role ensures data drives strategic decision-making across our marketing ecosystem.
We're looking for a candidate who can go beyond reporting - someone who can connect the dots, develop a performance narrative, and influence how we approach marketing in a complex, B2B environment. You'll partner closely with campaign leads, capability SMEs, sales teams, and executive stakeholders to track success, uncover insights, and continuously improve our approach.
Responsibilities
-
Develop and implement a scalable performance measurement framework that supports both transactional (e.g., lead gen, campaign conversion) and non-transactional (e.g., brand awareness, customer education) marketing initiatives.
-
Own the end-to-end analytics workflow from tagging and data capture to reporting and performance optimization.
-
Leverage tools such as Adobe Analytics, Google Tag Manager, Salesforce, Tableau, and other platforms to build, refine, and automate reporting infrastructure.
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Create dynamic dashboards and performance scorecards for key stakeholders, ensuring visibility into KPIs and trends across the full funnel.
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Define and operationalize multi-touch attribution models, working with stakeholders to determine appropriate business rules.
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Aggregate and mine marketing data to uncover actionable insights that inform campaign strategy, content decisions, media planning, and customer experience enhancements.
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Partner with campaign strategists and channel owners to test, learn, and iterate based on data-driven insights.
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Support the ongoing maturity of our analytics capabilities, helping define roadmaps, technology needs, and training opportunities.
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Collaborate with Sales, Product Marketing, and Customer Experience teams to align on shared goals and metrics.
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Mentor junior analysts and support capability development across the broader marketing organization.
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Stay current on industry trends, tools, and innovations in marketing measurement and performance optimization.
Required Qualifications:
-
Bachelor's degree in marketing, business, data science, analytics, or a related field.
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7+ years of experience in digital marketing performance analysis or a related analytics role.
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Deep knowledge of Adobe Analytics, Google Analytics/360, Google Tag Manager, Salesforce, Tableau, and other measurement platforms.
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Experience or knowledge of account-based marketing strategy and related platforms such as Demandbase or 6Sense
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Strong understanding of marketing attribution models, media measurement strategies, and customer journey mapping.
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Demonstrated ability to translate complex data into clear, actionable insights and stories for business stakeholders.
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Experience supporting both brand and demand campaigns within a B2B or complex enterprise environment.
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Proficient in Excel, SQL, and other data wrangling tools.
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Excellent communication and stakeholder management skills.
Preferred Qualifications:
-
Master's degree in marketing, analytics, business, or related field.
-
Familiarity with account-based marketing (ABM) measurement and insights.
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Experience supporting marketing automation platforms and integrated campaign performance.
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Certifications in Adobe Analytics, Google Analytics 4, Salesforce, Tableau, or similar.
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Exposure to predictive analytics, AI-based insights, or advanced modeling techniques.
Why Join Us?
Boeing Global Services is modernizing its marketing function to be more digital-first, insight-driven, and customer-centric. As part of this transformation, you'll have a unique opportunity to shape how marketing performance is measured and communicated. If you're a strategic thinker who loves digging into data and influencing outcomes, we want to hear from you.
Drug Free Workplace:
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.
Pay & Benefits:
At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent? Elements of the Total Rewards package include competitive base pay and variable compensation opportunities?
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work?
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Pay is based upon candidate experience and qualifications, as well as market and business considerations?
Summary Pay Range:
Experienced: 124,950 - 169,050
Senior: 150,450 - 203,550
Applications for this position will be accepted until Aug. 17, 2025
Export Control Requirements: This position must meet export control compliance requirements. To meet export control compliance requirements, a "U.S. Person" as defined by 22 C.F.R. §120.15 is required. "U.S. Person" includes U.S. Citizen, lawful permanent resident, refugee, or asylee.
Export Control Details: US based job, US Person required
Education
Bachelor's Degree or Equivalent Required
Relocation
This position offers relocation based on candidate eligibility.
Visa Sponsorship
Employer will not sponsor applicants for employment visa status.
Shift
This position is for 1st shift
Equal Opportunity Employer:
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
Associate Director, Digital Marketing Analytics
Posted 3 days ago
Job Viewed
Job Description
Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients. In this role, you will: Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns. Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness. Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics. Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence. Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department. Do you have the right DNA? Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights. Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment. Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs. Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics. Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required. Why CMI Media Group? At CMI Media Group, we're not just analyzing data - we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer: Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns. Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field. Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being. The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details #J-18808-Ljbffr
Associate Director, Digital Marketing Analytics
Posted 3 days ago
Job Viewed
Job Description
Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients. In this role, you will: Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns. Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness. Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics. Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence. Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department. Do you have the right DNA? Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights. Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment. Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs. Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics. Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required. Why CMI Media Group? At CMI Media Group, we're not just analyzing data - we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer: Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns. Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field. Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being. The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details #J-18808-Ljbffr
Associate Director, Digital Marketing Analytics
Posted 3 days ago
Job Viewed
Job Description
Lead the Data Revolution in Healthcare Marketing: Associate Director, Digital Marketing Analytics Do you possess a passion for data-driven insights and a desire to make a real difference in the healthcare industry? CMI Media Group is seeking a strategic and results-oriented Associate Director, Digital Marketing Analytics to lead our team in delivering innovative measurement solutions and driving impactful results for our clients. In this role, you will: Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns. Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness. Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to digital marketing analytics. Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence. Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the department. Do you have the right DNA? Analytical Powerhouse: 7+ years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights. Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment. Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs. Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of digital marketing analytics. Healthcare Industry Knowledge: Experience in the pharmaceutical or healthcare industry is a plus, but not required. Why CMI Media Group? At CMI Media Group, we're not just analyzing data - we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer: Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns. Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field. Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being. The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details #J-18808-Ljbffr
Digital Marketing Analytics & Insights Lead
Posted 1 day ago
Job Viewed
Job Description
At Boeing, we innovate and collaborate to make the world a better place. We're committed to fostering an environment for every teammate that's welcoming, respectful and inclusive, with great opportunity for professional growth. Find your future with us.
Boeing Global Services is seeking a **Digital Marketing Analytics & Insights Lead** . This role can be located in **Seattle** , **WA** ., **Denver** , **CO** ., or **Plano** , **TX** .
**About the Role**
The Digital Marketing Analytics & Insights Lead will play a critical role in helping shape how Boeing Global Services (BGS) measures and optimizes digital marketing performance across the full customer journey. From awareness-building campaigns to lead generation and conversion-focused initiatives, this role ensures data drives strategic decision-making across our marketing ecosystem.
We're looking for a candidate who can go beyond reporting - someone who can connect the dots, develop a performance narrative, and influence how we approach marketing in a complex, B2B environment. You'll partner closely with campaign leads, capability SMEs, sales teams, and executive stakeholders to track success, uncover insights, and continuously improve our approach.
**Responsibilities**
+ Develop and implement a scalable performance measurement framework that supports both transactional (e.g., lead gen, campaign conversion) and non-transactional (e.g., brand awareness, customer education) marketing initiatives.
+ Own the end-to-end analytics workflow from tagging and data capture to reporting and performance optimization.
+ Leverage tools such as Adobe Analytics, Google Tag Manager, Salesforce, Tableau, and other platforms to build, refine, and automate reporting infrastructure.
+ Create dynamic dashboards and performance scorecards for key stakeholders, ensuring visibility into KPIs and trends across the full funnel.
+ Define and operationalize multi-touch attribution models, working with stakeholders to determine appropriate business rules.
+ Aggregate and mine marketing data to uncover actionable insights that inform campaign strategy, content decisions, media planning, and customer experience enhancements.
+ Partner with campaign strategists and channel owners to test, learn, and iterate based on data-driven insights.
+ Support the ongoing maturity of our analytics capabilities, helping define roadmaps, technology needs, and training opportunities.
+ Collaborate with Sales, Product Marketing, and Customer Experience teams to align on shared goals and metrics.
+ Mentor junior analysts and support capability development across the broader marketing organization.
+ Stay current on industry trends, tools, and innovations in marketing measurement and performance optimization.
**Required Qualifications:**
+ Bachelor's degree in marketing, business, data science, analytics, or a related field.
+ 7+ years of experience in digital marketing performance analysis or a related analytics role.
+ Deep knowledge of Adobe Analytics, Google Analytics/360, Google Tag Manager, Salesforce, Tableau, and other measurement platforms.
+ Experience or knowledge of account-based marketing strategy and related platforms such as Demandbase or 6Sense
+ Strong understanding of marketing attribution models, media measurement strategies, and customer journey mapping.
+ Demonstrated ability to translate complex data into clear, actionable insights and stories for business stakeholders.
+ Experience supporting both brand and demand campaigns within a B2B or complex enterprise environment.
+ Proficient in Excel, SQL, and other data wrangling tools.
+ Excellent communication and stakeholder management skills.
**Preferred Qualifications:**
+ Master's degree in marketing, analytics, business, or related field.
+ Familiarity with account-based marketing (ABM) measurement and insights.
+ Experience supporting marketing automation platforms and integrated campaign performance.
+ Certifications in Adobe Analytics, Google Analytics 4, Salesforce, Tableau, or similar.
+ Exposure to predictive analytics, AI-based insights, or advanced modeling techniques.
**Why Join Us?**
Boeing Global Services is modernizing its marketing function to be more digital-first, insight-driven, and customer-centric. As part of this transformation, you'll have a unique opportunity to shape how marketing performance is measured and communicated. If you're a strategic thinker who loves digging into data and influencing outcomes, we want to hear from you.
**Drug Free Workplace:**
Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies.
**Pay & Benefits:**
At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent? Elements of the Total Rewards package include competitive base pay and variable compensation opportunities?
The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work?
The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Pay is based upon candidate experience and qualifications, as well as market and business considerations?
Summary Pay Range:
Experienced: 124,950 - 169,050
Senior: 150,450 - 203,550
Applications for this position will be accepted until **Aug. 17, 2025**
**Export Control Requirements:** This position must meet export control compliance requirements. To meet export control compliance requirements, a "U.S. Person" as defined by 22 C.F.R. §120.15 is required. "U.S. Person" includes U.S. Citizen, lawful permanent resident, refugee, or asylee.
**Export Control Details:** US based job, US Person required
**Education**
Bachelor's Degree or Equivalent Required
**Relocation**
This position offers relocation based on candidate eligibility.
**Visa Sponsorship**
Employer will not sponsor applicants for employment visa status.
**Shift**
This position is for 1st shift
**Equal Opportunity Employer:**
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
Boeing is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law.
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Senior Vice President, Digital Marketing Analytics
Posted 7 days ago
Job Viewed
Job Description
Senior Vice President, Digital Marketing Analytics
About the Company
Reputable media planning & buying organization specializing in data-driven marketing solutions
Industry
Marketing and Advertising
Type
Privately Held
Founded
1990
Employees
1001-5000
Specialties
- media planning
- media buying
- innovation
- customer insights
- technology
- search engine marketing
- search engine optimization
- social media
- data analytics
- machine learning
- audience analysis
- hcp marketing
- patient marketing
- and dtp marketing
Business Classifications
- B2B
- SAAS
About the Role
The Company is in search of a Senior Vice President for Digital Marketing Analytics. The successful candidate will be a visionary leader with a strong background in transforming data into actionable insights, particularly in the context of media spend optimization across various channels. This pivotal role involves developing and implementing next-generation reports, tools, and processes to provide clients with strategic, seamless, and best-in-class solutions. The role also requires a focus on fostering outstanding customer service, driving the company's vision for actionable analytics, and continuously enhancing reporting to address complex client business questions.
Applicants for this role at The Company should have a BA/BS degree, with an MBA or other graduate degree preferred, and at least 10 years' experience in related marketing, analytics, and data. A background in the pharmaceutical industry is also preferred. The ideal candidate will have strong technical capabilities, be highly skilled in data manipulation and visualization, and have a proven track record of leading and integrating diverse teams. Interpersonal skills, the ability to thrive in a fast-paced environment, and a willingness to travel as needed are essential. The role involves strategic oversight of measurement, campaign performance analysis, and optimization recommendations, as well as contributing to new business development activities and leading the growth of new capabilities from an analytics and measurement perspective.
Hiring Manager Title
EVP - CIA
Travel Percent
Less than 10%
Functions
- Marketing
Manager, Decision Science-Digital Marketing Analytics
Posted today
Job Viewed
Job Description
Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
**Job Category**
Data Science, Marketing
**Compensation Overview**
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
**Salary Range**
$106,300.00 - $175,400.00
**Target Openings**
1
**What Is the Opportunity?**
At Travelers, we believe that data-driven decisions are essential to driving business success. We are seeking a Manager of Decision Science with deep experience in marketing to evaluate the impact of organic website traffic and content marketing strategies. This role sits at the intersection of advanced analytics and digital marketing, helping to optimize content effectiveness, engagement, and demand generation through actionable intelligence.
Reporting to the AVP of Marketing Analytics and Decision Science, you will leverage statistical modeling, machine learning, and performance measurement tools to assess the impact of SEO-driven content strategies. Your analyses will help will shape digital marketing decisions by providing clear, actionable insights that drive audience engagement and business growth.
**What Will You Do?**
+ Leverage Google Analytics 4 and related tools to measure and test organic performance and identify potential audience segments while distinguishing results from the influence of paid amplification.
+ Partner with the Content Marketing and SEO teams to refine organic KPIs and align with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization) KPIs and analytics to the mix.
+ Develop a deep understanding of the business to procure data for a specific analysis or prototypes for new data asset, while following coding best practices.
+ Develop a strong command of internal data sources, explore new and unstructured data sources to assess potential business value.
+ Determine and use appropriate techniques that may include diagnostic analysis, active monitoring and/or multivariate methods designed to answer business questions, test hypotheses, or assess impacts and results.
+ Explore and suggest new data and analytic tools, techniques and industry best practices to apply to business problems.
+ Apply appropriate visualization (charts, graphs, maps, etc.) to analytic insights so that they may be delivered to various audiences.
+ Interpret and communicate findings to key stakeholders. Recommend optimal business action based on balancing business constraints and analytical findings.
+ Leverage existing organizational partnerships across lines and functional teams to influence analytic outcomes.
+ Become a mentor or resource for less experienced analytic talent, onboard new employees and interns, and provide support for recruiting and talent assessment efforts."
+ Perform other duties as assigned.
**What Will Our Ideal Candidate Have?**
+ Bachelor's Degree in a STEM related field, or a Business School Master's Degree with a concentration in a technical or analytical field.
+ Four years of related data and analytic experience.
+ Experience using explanatory, diagnostic, and inferential techniques such as experimental design, hypothesis testing, clustering analysis, time series and other statistical modeling algorithms with the ability to decide the appropriate methodology for the purpose.
+ Experience working on large-scale multidimensional data using intermediate knowledge of open-source cloud-enabled analytical programming languages.
+ Manage multiple projects simultaneously and follow through to ensure timely completion.
+ Ability to foresee challenges and proactively look for ways to create more efficient processes for the business.
+ Excellent written and verbal communication skills with the ability to explain analyses and methodology with business partners.
+ Proactively build and own professional business relationships across the data & analytics community across the Enterprise.
**What is a Must Have?**
+ Bachelor's degree or three years of experience in data, analytics, engineering, science, technical analytical fields or relevant experience.
**What Is in It for You?**
+ **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
+ **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
+ **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
+ **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
+ **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
**Employment Practices**
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email ( ) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit .
Manager, Decision Science-Digital Marketing Analytics
Posted today
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Job Description
Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.
**Job Category**
Data Science, Marketing
**Compensation Overview**
The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.
**Salary Range**
$106,300.00 - $175,400.00
**Target Openings**
1
**What Is the Opportunity?**
At Travelers, we believe that data-driven decisions are essential to driving business success. We are seeking a Manager of Decision Science with deep experience in marketing to evaluate the impact of organic website traffic and content marketing strategies. This role sits at the intersection of advanced analytics and digital marketing, helping to optimize content effectiveness, engagement, and demand generation through actionable intelligence.
Reporting to the AVP of Marketing Analytics and Decision Science, you will leverage statistical modeling, machine learning, and performance measurement tools to assess the impact of SEO-driven content strategies. Your analyses will help will shape digital marketing decisions by providing clear, actionable insights that drive audience engagement and business growth.
**What Will You Do?**
+ Leverage Google Analytics 4 and related tools to measure and test organic performance and identify potential audience segments while distinguishing results from the influence of paid amplification.
+ Partner with the Content Marketing and SEO teams to refine organic KPIs and align with broader integrated marketing goals; over time, add GEO (Generative Engine Optimization) KPIs and analytics to the mix.
+ Develop a deep understanding of the business to procure data for a specific analysis or prototypes for new data asset, while following coding best practices.
+ Develop a strong command of internal data sources, explore new and unstructured data sources to assess potential business value.
+ Determine and use appropriate techniques that may include diagnostic analysis, active monitoring and/or multivariate methods designed to answer business questions, test hypotheses, or assess impacts and results.
+ Explore and suggest new data and analytic tools, techniques and industry best practices to apply to business problems.
+ Apply appropriate visualization (charts, graphs, maps, etc.) to analytic insights so that they may be delivered to various audiences.
+ Interpret and communicate findings to key stakeholders. Recommend optimal business action based on balancing business constraints and analytical findings.
+ Leverage existing organizational partnerships across lines and functional teams to influence analytic outcomes.
+ Become a mentor or resource for less experienced analytic talent, onboard new employees and interns, and provide support for recruiting and talent assessment efforts."
+ Perform other duties as assigned.
**What Will Our Ideal Candidate Have?**
+ Bachelor's Degree in a STEM related field, or a Business School Master's Degree with a concentration in a technical or analytical field.
+ Four years of related data and analytic experience.
+ Experience using explanatory, diagnostic, and inferential techniques such as experimental design, hypothesis testing, clustering analysis, time series and other statistical modeling algorithms with the ability to decide the appropriate methodology for the purpose.
+ Experience working on large-scale multidimensional data using intermediate knowledge of open-source cloud-enabled analytical programming languages.
+ Manage multiple projects simultaneously and follow through to ensure timely completion.
+ Ability to foresee challenges and proactively look for ways to create more efficient processes for the business.
+ Excellent written and verbal communication skills with the ability to explain analyses and methodology with business partners.
+ Proactively build and own professional business relationships across the data & analytics community across the Enterprise.
**What is a Must Have?**
+ Bachelor's degree or three years of experience in data, analytics, engineering, science, technical analytical fields or relevant experience.
**What Is in It for You?**
+ **Health Insurance** : Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
+ **Retirement:** Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
+ **Paid Time Off:** Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
+ **Wellness Program:** The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
+ **Volunteer Encouragement:** We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
**Employment Practices**
Travelers is an equal opportunity employer. We value the unique abilities and talents each individual brings to our organization and recognize that we benefit in numerous ways from our differences.
In accordance with local law, candidates seeking employment in Colorado are not required to disclose dates of attendance at or graduation from educational institutions.
If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email ( ) so we may assist you.
Travelers reserves the right to fill this position at a level above or below the level included in this posting.
To learn more about our comprehensive benefit programs please visit .