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Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics

Do you have a passion for turning data into actionable insights that drive real-world results? CMI Media Group , a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.

In this role, you will:

1. Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
2. Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
3. Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
4. Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
5. Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Do you have the right DNA?

1. Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
2. Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
3. Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
4. Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
5. Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just analyzing data we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

1. Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
2. Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
3. Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
4. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

All for Good. CMI Media Group was built on inclusion and diversity. Its in our DNA and Core Values. Challenging the norm is where we started and its what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than All. We believe in All for good.

Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data!

The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package, please visit here for more details.

1. Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
2. Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
3. Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
4. Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
5. Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

1. Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
2. Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
3. Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
4. Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
5. Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

1. Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
2. Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
3. Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
4. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

• Support the head of marketing to build a data-informed go to market plan. Develop and run promotional scenario-planning models to forecast revenue, AOV, contribution margin, and LTV impacts across multiple campaign structures. Lead post-mortem analysis of major campaigns - delivering actionable insights at the channel, customer, and SKU levels to inform future strategy. Partner with finance and merchandising to optimize promotional trade-offs between topline growth and profitability.
• Support analysis of customer health metrics and help translate findings into actionable marketing strategies. Provide competitive landscape insights - identifying wallet share erosion, promotional gaps, and competitor strategy impacts on our business - and support development of counter-strategies. Support longitudinal tracking of customer behavior to identify changes in purchasing patterns, category affinities, and engagement over time, informing retention initiatives.
• Maintain an always-on performance dashboard (Looker/GA4) for real-time promotional and marketing decision-making. Establish and execute test-and-learn agendas (A/B tests, holdouts) for discounting, messaging, and timing; rigorously analyze results. Partner with Retention & Lifecycle and Performance Marketing teams to shape A/B test design - ensuring statistical rigor, clear success metrics, and meaningful analysis. Drive operational readiness and discipline across teams - proactively flagging conflicts, gaps, or over-saturation in the calendar. Monitor competitor promotions, marketplace shifts, and channel dynamics (DTC, Amazon, peer brands, major retailers) to inform planning. Lead the budgeting and reforecasting workbooks that align revenue expectations with marketing spend with merchandising and planning to deliver to finance and board approval.
• You'll impact the strategic calendar that underpins our biggest revenue-driving moments. You'll bring analytical discipline to every promotion, ensuring data - not instinct - guides decisions. You'll influence company-wide planning, partnering across teams to grow with confidence, precision, and speed.

• 7-10 years of experience in analytical marketing, eCommerce, or merchandising strategy roles
• Proven track record in DTC or omnichannel retail and high growth environments
• Demonstrated ability to lead cross-functional teams and influence senior stakeholders toward revenue-driving outcomes.
• Advanced skills in forecasting, scenario modeling, and performance analytics; highly proficient in Excel, SQL, Looker/Tableau, GA4.
• Deep understanding of eCommerce promotional levers (offer structure, depth, timing) and the ability to model multiple scenarios for business impact.
• Experience impacting a marketing calendar. Skilled communicator able to present complex analysis in a clear, commercially relevant way to executives. Bonus: Experience with marketing attribution and omnichannel performance measurement.
• Revenue-obsessed - you connect every decision back to topline growth and profitability.
• Cross-functional operator - you build trust and alignment across marketing, merchandising, finance, and creative.
• Strategic yet execution-minded - you think big and deliver with precision.
• Analytically relentless - you dig deep into the numbers and translate them into clear business actions.
• Thrive in a fast-paced, collaborative, mission-driven environment.
• Contributor of thoughtful insights and helping to guide discussions toward productive outcomes whether its by identifying and measuring opportunities or risk and then lead suggestions of the course correction
• You Own the Outcome and show up with rigor, accountability and a bias for action.
• You Spring Forward and embrace everything with energy, adaptability, positivity and maturity.
• You Build the Best and are committed to growth, dreaming big, and sharing and receiving feedback in the spirit of always improving.

• Free bedding for a great night's sleep, an awesome discount and $300 worth of free product a year!
• Health, dental and vision benefits with 100% employee coverage offering
• Flexible vacation
• 401k
• Competitive salary and stock options

Title: Senior Digital Marketing & Analytics Manager - Real Estate

Onsite: White Plains, NY

Overview

Seeking a hands-on marketing leader with deep expertise in Google Ads and analytics to take full ownership of our digital strategy. This is a unique opportunity to step into a newly created role, shape our online presence, and elevate our brand positioning, both in our established markets and in our growing high-end brand segment.

You'll manage and optimize significant PPC campaigns, develop clear performance tracking, and guide our overall marketing efforts with a balance of strategic vision and tactical execution. This is a role for someone who thrives on data-driven decision-making, understands branding for a professional, discerning clientele, and isn't afraid to roll up their sleeves to make things happen.

Key Responsibilities

• Take ownership of all Google Ads campaigns, managing strategy, execution, and optimization to drive measurable ROI.
• Implement robust analytics and reporting to track campaign performance, lead sources, and conversion metrics, ensuring budget efficiency and clear attribution.
• Lead the brand strategy for both core and luxury sub-brands, crafting positioning, messaging, and marketing collateral to resonate with a high-end, professional audience.
• Oversee website content, design updates, and user experience improvements, working with external partners as needed.
• Provide guidance and recommendations to leadership on emerging marketing opportunities, campaign adjustments, and best practices.
• Manage select social media efforts to complement broader marketing initiatives (smaller portion of the role).
• Ensure all marketing assets align with brand voice, style, and quality expectations.
• Balance in-house execution with vendor management, bringing more campaign control internally where beneficial.

• 6-8+ years of experience in digital marketing with a strong emphasis on Google Ads, PPC management, and performance analytics.
• Proven ability to develop and execute branding strategies, particularly for professional or luxury audiences.
• Skilled in web content management, copywriting, and creative collateral development.
• Comfortable managing multiple priorities, strategic planning and hands-on implementation.
• Strong analytical mindset with experience using tools such as Google Analytics, Tag Manager, and other reporting platforms.
• Experience marketing to an audience of established professionals (e.g., finance, law, consulting, senior executives) strongly preferred.
• Agency or in-house experience welcome, must be comfortable being a one-person marketing department.
• Degree not required; what matters most is proven expertise, results, and the ability to lead initiatives end-to-end.

• Data Management: Oversee the entire lifecycle of program data - from vendor delivery through validation, troubleshooting, and integration - ensuring accuracy, compliance, and integrity.
• Analytics & Insights: Evaluate program performance across national, regional, dealer, vendor, and channel levels. Translate data into clear recommendations for optimization and growth.
• Quality Assurance: Lead QA/QC processes, manage outlier and variance reporting, and develop scorecards to ensure vendor compliance with reporting standards.
• Reporting & Visualization: Build recurring and ad hoc reports in Excel, PowerBI/Tableau, and PowerPoint. Present data in a clear, compelling, and actionable way.
• Case Studies: Develop data-driven case studies showcasing program impact and supporting future strategic direction.
• Systems & Infrastructure: Understand system interactions across the technical ecosystem, interpret documentation, and ensure alignment of data infrastructure.
• Client Partnership: Serve as a trusted advisor to clients, internal teams, and vendors. Present findings, provide recommendations, and proactively resolve challenges.
• Project Management: Define scope, timelines, and deliverables for initiatives. Collaborate with cross-functional teams to drive smooth execution.
• Program Growth: Identify opportunities for process improvements, efficiency gains, and program innovation.

• 5+ years of professional experience, including 3+ years in digital marketing account management.
• Automotive industry experience is mandatory.
• Strong understanding of Tier 3 dealership media channels (Google Ads, Meta; TradeDesk preferred).
• Proven expertise with large data sets, advanced analytics, and data visualization.
• Technical fluency with backend systems, APIs, data layers, and website integrations (management/troubleshooting required; configuration/build experience a plus).
• Advanced proficiency in Excel, PowerBI/Tableau, and presentation tools (PowerPoint).
• Strong communication skills: confident in client interactions and able to simplify complex technical concepts for diverse audiences.
• Willingness to travel several times per year for client and vendor engagements.

• Strategic thinker with strong operational focus.
• Able to balance hands-on data work with high-level strategic leadership.
• Collaborative, proactive, and solutions-oriented.
• Passionate about delivering measurable results in a fast-paced, evolving environment.

Ready to take the reins in the world of digital marketing analytics? CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing our online campaigns across diverse accounts. As our Senior Analyst, you'll be the driving force behind our strategic measurement plans and pivotal recommendations, shaping the future of our campaigns and business outcomes.

Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success.

Shape Strategic Plans: Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes.

Deep Dive into Insights: Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations.

Collaborate for Success: Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives.

Be the Protocols Maestro: Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors.

Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.

Master the specifics of markets and targets, guiding others through these intricacies.

Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.

Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.

Architect measurement plans are rooted in our strategic imperatives and media strategies.

Provide indispensable data and research support to clients and planning teams.

Cultivate a profound understanding of each client's data sources, becoming the go-to expert.

Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social.

Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with our business goals.

Bachelor's degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.

3-5 years of online marketing, web analytics, or research experience.

Strong project management and prioritization skills.

Experience or education in Pharma - a significant advantage!

Extensive proficiency in Microsoft Office (Excel and PowerPoint are your forte).

Experience with business intelligence software such as DOMO, PowerBI, Tableau.

Familiarity with Google Analytics and/or Adobe.

Direct experience in online direct marketing or online media performance analysis.

Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI - an added advantage.

CMI Media Group was built on inclusion and diversity. It's in our DNA and Core Values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all." We believe in "all for good."

Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data!

The base salary for this position at the time of this posting may range from $50k to $90k. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.

Join us and dive into the heartbeat of digital marketing analytics! Be the catalyst behind our success! Apply now to spark a thrilling journey of data-driven achievements!

• Lead the development and execution of comprehensive digital marketing analytics strategies for a diverse client portfolio.
• Oversee the collection, processing, and analysis of data from various digital marketing channels (e.g., SEO, SEM, social media, email, display advertising).
• Develop and implement robust measurement frameworks, dashboards, and reporting mechanisms to track campaign performance against key objectives.
• Provide actionable insights and strategic recommendations to optimize campaign performance, improve ROI, and drive customer acquisition and retention.
• Utilize advanced statistical techniques, data modeling, and predictive analytics to uncover trends and opportunities.
• Manage and mentor a team of digital marketing analysts, fostering a culture of data-driven decision-making.
• Collaborate closely with account management, media planning, and creative teams to ensure alignment and integrated campaign execution.
• Stay current with the latest trends and technologies in digital marketing analytics, attribution modeling, and data visualization.
• Present findings and recommendations clearly and concisely to clients and internal stakeholders.
• Ensure data accuracy, integrity, and adherence to privacy regulations across all analytics initiatives.
• Identify opportunities for automation and efficiency improvements in reporting and analysis processes.

• Bachelor's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field. Master's degree is a plus.
• Minimum of 7 years of experience in digital marketing analytics, with a strong track record of driving measurable results for clients.
• Proven experience leading and mentoring analytics teams.
• Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics) and tag management systems (e.g., Google Tag Manager).
• Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Looker).
• Strong understanding of statistical analysis, A/B testing, and multivariate testing methodologies.
• Experience with marketing automation platforms and CRM systems.
• Excellent analytical, problem-solving, and critical thinking skills.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to translate complex data into clear, actionable business insights.
• Experience with SQL and/or Python for data analysis is highly desirable.

• Develop and implement a comprehensive digital marketing analytics strategy.
• Oversee the collection, analysis, and reporting of data from all digital marketing channels.
• Define key performance indicators (KPIs) and build dashboards to track marketing performance.
• Conduct in-depth analysis to identify trends, opportunities, and areas for optimization.
• Provide actionable insights and recommendations to improve campaign effectiveness and ROI.
• Manage and mentor a team of data analysts.
• Collaborate with marketing, product, and sales teams to define analytical needs.
• Implement and manage A/B testing and multivariate testing programs.
• Stay current with industry trends, tools, and best practices in marketing analytics.
• Present findings and strategic recommendations to senior leadership.

• Bachelor's or Master's degree in Marketing, Statistics, Economics, Computer Science, or a related quantitative field.
• 7+ years of experience in digital marketing analytics, with a strong focus on data analysis and interpretation.
• Proven experience in developing and executing analytics strategies for large-scale digital marketing campaigns.
• Proficiency with analytics platforms such as Google Analytics, Adobe Analytics, or similar.
• Strong experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced knowledge of statistical analysis, modeling, and testing methodologies.
• Expertise in SQL for data extraction and manipulation; experience with Python or R is a significant plus.
• Excellent leadership, communication, and presentation skills.
• Ability to translate complex data into clear, actionable business insights.
• Experience managing a team of analysts.