Digital Marketing Strategy Lead

43215 Columbus, Ohio $105000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:
  • Develop and implement integrated digital marketing strategies aligned with business objectives.
  • Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
  • Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
  • Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
  • Conduct market research and audience segmentation to inform strategic planning.
  • Manage digital marketing budgets and track performance against KPIs.
  • Collaborate with the creative team to develop compelling marketing collateral and content.
  • Work closely with product development and sales teams to ensure marketing efforts support business goals.
  • Stay current with emerging digital marketing technologies, trends, and best practices.
  • Manage relationships with external agencies and technology vendors as needed.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
  • Proven experience managing successful campaigns across multiple digital channels.
  • Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
  • Strong analytical skills and the ability to interpret complex data sets to drive decisions.
  • Excellent communication, presentation, and interpersonal skills.
  • Experience in the consumer goods industry is an advantage.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strategic thinking and a data-driven approach to marketing.
  • Experience with A/B testing and conversion rate optimization (CRO).
This is an exciting opportunity for a talented digital marketer to lead strategy and drive significant growth for a leading consumer brand in **Columbus, Ohio, US**.
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Director of Digital Marketing Strategy

45202 Cincinnati, Ohio $150000 Annually WhatJobs

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Job Description

full-time
Our client is looking for a visionary Director of Digital Marketing Strategy to lead and innovate our digital presence from our headquarters in Cincinnati, Ohio . This pivotal role involves shaping the overarching digital marketing roadmap, driving customer acquisition and engagement through cutting-edge strategies, and ensuring measurable ROI across all digital channels. The ideal candidate will be a data-driven leader with a proven ability to translate market insights into actionable campaigns.

Responsibilities include:
  • Developing and executing comprehensive digital marketing strategies encompassing SEO, SEM, social media marketing, content marketing, email marketing, and affiliate programs.
  • Leading the planning, implementation, and optimization of paid advertising campaigns across various platforms (Google Ads, social media ads, etc.) to achieve target KPIs.
  • Overseeing the creation and distribution of engaging content that resonates with our target audience and supports business objectives.
  • Analyzing marketing campaign performance, identifying trends, and providing data-backed recommendations for continuous improvement.
  • Managing and nurturing the digital marketing team, fostering a culture of innovation, collaboration, and professional development.
  • Staying abreast of the latest digital marketing trends, technologies, and best practices, and integrating them into our strategies.
  • Collaborating with cross-functional teams, including product development, sales, and customer service, to ensure cohesive brand messaging and customer experience.
  • Managing the digital marketing budget effectively, ensuring optimal allocation of resources and maximum return on investment.
  • Developing and maintaining strong relationships with external agencies and technology partners.
  • Reporting on key marketing metrics and campaign performance to senior leadership.

Requirements: A Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or Master's degree is a plus. A minimum of 8 years of experience in digital marketing, with at least 3 years in a leadership role, is essential. Demonstrable success in developing and executing data-driven digital marketing strategies that have resulted in significant growth. Expertise in various digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, HubSpot, Adobe Marketing Cloud). Strong understanding of SEO/SEM best practices, social media marketing, content strategy, and email automation. Excellent analytical, strategic thinking, and problem-solving abilities. Exceptional communication and presentation skills. This is an exciting opportunity for a strategic marketer to shape the digital future of a dynamic organization.
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Director of Digital Marketing Strategy

45201 Cincinnati, Ohio $120000 Annually WhatJobs

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Job Description

full-time
Our client is looking for an innovative and data-driven Director of Digital Marketing Strategy to lead their online presence and growth initiatives in Cincinnati, Ohio, US . This senior role will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of the digital landscape, emerging trends, and best practices in customer acquisition and retention. You will lead a team of marketing professionals, fostering a collaborative and high-performance culture. Key responsibilities include setting marketing goals, defining target audiences, managing marketing budgets, and analyzing campaign performance to optimize ROI. You will work closely with sales, product development, and customer service teams to ensure marketing strategies are aligned with overall business objectives. This hybrid position requires a strategic mindset coupled with hands-on execution capabilities, offering flexibility for remote work on certain days while necessitating on-site collaboration and leadership. We are seeking a visionary leader with a proven track record of developing and implementing successful digital marketing strategies that drive measurable results, such as lead generation, brand awareness, and customer engagement. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. A bachelor's degree in marketing, business, or a related field is required, with a master's degree being a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership capacity, is necessary. The ability to translate complex data into actionable insights and communicate strategies effectively to senior management is crucial. This is an exceptional opportunity to shape the future of our client's brand in the digital space.
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Director of Digital Marketing Strategy

45201 Cincinnati, Ohio $120000 Annually WhatJobs

Posted 17 days ago

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Job Description

full-time
Our client is seeking a strategic and results-oriented Director of Digital Marketing Strategy to lead their marketing efforts in Cincinnati, Ohio . This senior role will be responsible for developing and implementing comprehensive digital marketing strategies across various channels to drive brand awareness, lead generation, and customer acquisition. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and data analytics. You will lead a team of marketing professionals, manage budgets, and continuously optimize campaigns for maximum ROI. This position requires strong analytical skills, a creative mindset, and the ability to translate business goals into actionable digital marketing plans.

Key Responsibilities:
  • Develop and execute integrated digital marketing strategies aligned with business objectives.
  • Oversee all digital marketing channels including SEO, SEM, social media, email, and display advertising.
  • Manage and optimize digital advertising campaigns to achieve target KPIs.
  • Lead content strategy development and execution to drive engagement and lead generation.
  • Analyze marketing data and provide actionable insights to improve campaign performance.
  • Manage the digital marketing budget and allocate resources effectively.
  • Stay current with emerging digital marketing trends, technologies, and best practices.
  • Lead, mentor, and develop a team of digital marketing specialists.
  • Collaborate with cross-functional teams (sales, product, creative) to ensure cohesive brand messaging.
  • Monitor competitor digital marketing activities and identify opportunities.
  • Report on marketing performance to senior leadership.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master's degree preferred.
  • 10+ years of experience in digital marketing, with at least 5 years in a strategic leadership role.
  • Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
  • Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing platforms, and marketing automation tools.
  • Strong analytical skills with proficiency in Google Analytics and other data visualization tools.
  • Excellent leadership, communication, and project management skills.
  • Experience managing marketing budgets and vendor relationships.
  • Creative thinking and problem-solving abilities.
  • Ability to thrive in a fast-paced, dynamic environment.
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Director of Digital Marketing Strategy

45201 Cincinnati, Ohio $140000 Annually WhatJobs

Posted 23 days ago

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Job Description

full-time
Our client is a leading consumer brand seeking an innovative and results-oriented Director of Digital Marketing Strategy to spearhead their online presence and growth initiatives. This is a fully remote position, enabling you to drive impactful marketing strategies from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing plans that enhance brand awareness, drive customer acquisition, and foster customer loyalty across all digital channels. This includes overseeing search engine optimization (SEO), search engine marketing (SEM), social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will have a proven track record of successfully managing large-scale digital marketing campaigns, a deep understanding of marketing analytics and performance measurement, and the ability to translate business objectives into actionable digital strategies. You will lead a team of digital marketing specialists, manage significant budgets, and collaborate closely with product, sales, and creative teams to ensure brand consistency and maximize campaign effectiveness. A passion for data-driven decision-making, a keen understanding of emerging digital trends, and the ability to adapt strategies in a rapidly evolving landscape are essential. You will be instrumental in defining key performance indicators (KPIs), tracking campaign performance, and reporting on results to senior leadership. This role requires excellent leadership, communication, and project management skills, with a strong emphasis on strategic thinking and execution in a remote setting. If you are a forward-thinking digital marketing leader ready to make a significant impact, we encourage you to apply.

Responsibilities:
  • Develop and implement innovative digital marketing strategies across all channels.
  • Oversee SEO, SEM, social media, content marketing, email marketing, and affiliate programs.
  • Manage and optimize digital marketing budgets for maximum ROI.
  • Analyze campaign performance data and provide actionable insights for improvement.
  • Lead and mentor a team of digital marketing professionals.
  • Collaborate with cross-functional teams to ensure integrated marketing efforts.
  • Stay abreast of industry trends and emerging digital marketing technologies.
  • Define and track key performance indicators (KPIs) for all digital marketing initiatives.
  • Drive customer acquisition, engagement, and retention through effective digital campaigns.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. MBA preferred.
  • 8+ years of experience in digital marketing, with at least 3 years in a leadership role.
  • Proven success in developing and executing data-driven digital marketing strategies.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email automation.
  • Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, and other marketing analytics platforms.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
  • Excellent leadership, communication, and presentation skills.
  • Ability to manage multiple projects and priorities in a remote work environment.
  • Experience in consumer goods or e-commerce is a plus.
This is a fully remote role supporting the Cincinnati, Ohio, US market.
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Digital Marketing Specialist

43201 Columbus, Ohio System One

Posted 24 days ago

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Job Description

Digital Marketing Specialist
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
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Digital Marketing Intern

43201 Columbus, Ohio CAI

Posted 8 days ago

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Job Description

Digital Marketing Intern
**Req number:**
R6167
**Employment type:**
Full time
**Worksite flexibility:**
Remote
**Who we are**
CAI is a global technology services firm with over 8,500 associates worldwide and a yearly revenue of $1 billion+. We have over 40 years of excellence in uniting talent and technology to power the possible for our clients, colleagues, and communities. As a privately held company, we have the freedom and focus to do what is right-whatever it takes. Our tailor-made solutions create lasting results across the public and commercial sectors, and we are trailblazers in bringing neurodiversity to the enterprise.
**Job Summary**
As Digital Marketing Intern, you will assist in executing digital marketing strategies, conducting research, and supporting data analytics activities.
**Job Description**
We are seeking a dynamic and enthusiastic **Digital Marketing Intern** , with a special focus in Digital Marketing and Analytics, to join our team. This internship provides an excellent opportunity to gain hands-on experience in various aspects of digital marketing while working closely with a team of experienced professionals. You will assist in executing digital marketing strategies, conducting research, and supporting data analytics activities. **The internship dates are June 1,** **2026** **to July 31** **2026** **.**
**This internship is a full-time opportunity requiring a commitment of** **40 hours** **per week.** **Candidates must be available during core business hours (8:30 am EST to 5:00 pm EST) for the entire 9-week duration of the program.** **Please note that all work must be performed within the United States.** **This position does not offer work authorization sponsorship now or in the future. Candidates requiring sponsorship will not be considered.**
**What** **You'll** **Do**
+ Assist in the development and execution of marketing campaigns across digital platforms
+ Collaborate with our team to utilize analytics tools to identify opportunities for web optimizations and improvements
+ Apply the fundamentals of web best practices to enhance user experience and engagement
+ Assist in optimizing search terms for our website using SEO strategies, aiming to increase visibility and traffic
+ Support efforts to increase form fills on our website through strategic content placement and optimization
+ Conduct regular audits of web content and performance metrics to ensure alignment with business goals
+ Participate in brainstorming sessions to develop innovative strategies for digital growth
+ Research industry trends and innovations in the digital marketing field to inform strategy and identify new opportunities
+ Contribute insights on emerging technologies and techniques to keep our digital strategies ahead of the curve
+ Conduct market research and analyze trends to contribute to marketing strategies
+ Assist in managing and updating the company's social media profiles and website
+ Provide administrative support to the marketing team as needed
**What** **You'll** **Need**
Required
+ Current Junior in a Bachelor's program with a major in Marketing, Business, Analytics, or related field
+ Minimum GPA of 3.5 or higher
+ Excellent verbal and written communication skills and a collaborative mindset.
+ Strong organizational skills and attention to detail
+ Self-starter with the ability to work independently
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
+ Familiarity with social media platforms and analytics tools like GA4
+ Creative thinking and problem-solving skills
Preferred
+ Previous internship or volunteer experience in marketing or related field is a plus
+ Familiarity with SEO and Google Analytics is a plus
**Physical Demands**  
+ Ability to safely and successfully perform the essential job functions consistent with the ADA and other federal, state, and local standards 
+ Sedentary work that involves sitting or remaining stationary most of the time with occasional need to move around the office to attend meetings, etc. 
+ Ability to conduct repetitive tasks on a computer, utilizing a mouse, keyboard, and monitor 
#DNP
**Reasonable accommodation statement**
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employment selection process, please direct your inquiries to or (888) 824 - 8111.
The pay range for this position is listed above. Exact compensation may vary based on several factors, including location, experience, and education. Benefit packages for this role will include medical coverage as well as 401k retirement account access. Employees in this role may also be entitled to paid sick leave and/or other paid time off as provided by applicable law.
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Digital Marketing Manager

45202 Cincinnati, Ohio $85000 Annually WhatJobs

Posted today

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Job Description

full-time
Our client is seeking a dynamic and results-driven Digital Marketing Manager to lead their innovative marketing initiatives. This role is crucial for developing and executing comprehensive digital strategies to enhance brand visibility, drive customer acquisition, and foster engagement across multiple online channels. The ideal candidate will have a proven track record in managing diverse digital marketing campaigns, optimizing online presence, and leveraging data analytics to inform decision-making. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising efforts.

Key Responsibilities:
  • Develop, implement, and manage integrated digital marketing campaigns across various platforms (SEO, SEM, social media, email, display advertising).
  • Create and manage content strategies to drive engagement and brand awareness, ensuring consistency with brand voice and objectives.
  • Oversee and optimize the company's website for search engines (SEO) and user experience.
  • Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, ensuring efficient budget allocation and ROI.
  • Develop and execute social media strategies to grow our online community and drive traffic.
  • Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
  • Analyze campaign performance using web analytics tools (e.g., Google Analytics), generate reports, and provide actionable insights for improvement.
  • Collaborate with cross-functional teams, including sales, product, and design, to align marketing efforts with business goals.
  • Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
  • Manage relationships with external agencies and vendors as needed.
  • Conduct market research and competitive analysis to identify new opportunities.
  • Lead and mentor junior marketing team members.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • 5+ years of proven experience in digital marketing management, with a strong understanding of all aspects of digital marketing.
  • Demonstrated success in developing and executing impactful digital marketing strategies.
  • Expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
  • Proficiency with marketing automation platforms and CRM systems.
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights using tools like Google Analytics.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Experience managing advertising budgets and optimizing campaigns for performance.
  • Ability to work collaboratively in a hybrid environment, effectively communicating with both in-office and remote team members.
  • Creative thinking and problem-solving abilities.
  • Experience with A/B testing and conversion rate optimization.
This role offers a compelling opportunity to shape the digital presence of a forward-thinking company in Cincinnati, Ohio, US . You will be expected to spend approximately 2-3 days per week in the office.
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Digital Marketing Strategist

43004 Columbus, Ohio $95000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is looking for a seasoned Digital Marketing Strategist to drive online presence and lead generation initiatives in a fully remote capacity. This role demands a creative thinker with a data-driven approach to digital advertising, content marketing, SEO, SEM, and social media management. You will be responsible for developing and executing comprehensive digital marketing campaigns across various platforms to achieve marketing objectives and maximize ROI. Key responsibilities include conducting market research, identifying target audiences, and defining digital marketing strategies. You will manage paid advertising campaigns (Google Ads, social media ads), optimizing bids, budgets, and creatives for peak performance. Content strategy development, including blog posts, website copy, and social media updates, is essential, focusing on SEO best practices to improve organic search rankings. Social media engagement and community building across relevant platforms will be a core function. You will monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms. Based on data insights, you will continually refine strategies to improve engagement, conversions, and customer acquisition cost. Collaboration with internal teams, including sales, product development, and design, to ensure brand consistency and campaign alignment is critical. Staying abreast of the latest digital marketing trends, tools, and best practices is a must. This is a remote-first position, requiring excellent self-management, communication, and collaboration skills. You will work with a globally distributed team, leveraging virtual collaboration tools to achieve shared goals. The ideal candidate has a proven track record of success in developing and implementing effective digital marketing strategies, demonstrating a strong understanding of the digital landscape and a passion for measurable results. A bachelor's degree in Marketing, Communications, or a related field, or equivalent experience, is required. Join our client's innovative team and shape the future of their online presence.
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Digital Marketing Strategist

45201 Cincinnati, Ohio $95000 Annually WhatJobs

Posted 2 days ago

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Job Description

full-time
Our client, a dynamic and rapidly growing e-commerce leader, is seeking a results-oriented Digital Marketing Strategist to lead their online presence. This role offers a hybrid work arrangement, blending remote flexibility with in-office collaboration opportunities in Cincinnati, Ohio . You will be instrumental in developing and executing comprehensive digital marketing campaigns across various channels, including social media, search engines, email, and display advertising. Your primary focus will be to drive brand awareness, website traffic, customer acquisition, and ultimately, sales growth. Responsibilities include conducting market research, identifying target audiences, creating compelling content strategies, managing social media communities, optimizing SEO/SEM efforts, analyzing campaign performance, and reporting on key metrics. You will work closely with the product, sales, and creative teams to ensure brand consistency and maximize ROI. The ideal candidate possesses a Bachelor's degree in Marketing, Communications, Business, or a related field, and at least 6 years of proven experience in digital marketing, with a strong emphasis on e-commerce and social media management. Demonstrable success in developing and executing successful paid and organic social media campaigns, as well as expertise in SEO, SEM, content marketing, and email marketing is required. Proficiency in analytics tools such as Google Analytics, SEMrush, and social media management platforms is essential. You should have excellent written and verbal communication skills, strong analytical abilities, and a passion for staying ahead of digital marketing trends. Experience with A/B testing and conversion rate optimization is a significant plus. If you are a creative thinker with a data-driven approach and a desire to make a significant impact in a fast-paced environment, we want to hear from you. Our client offers a competitive salary, comprehensive benefits, and a collaborative work culture that encourages innovation and professional growth.
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