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Social Media Specialist II
Location:
Indianapolis, IN, US, 46202
Requisition ID: 18250
Brightstar Lottery Indiana, of Brightstar, partners with the State Lottery Commission of Indiana (dba Hoosier Lottery) to maximize net income to the State of Indiana in a socially responsible manner through the sales of Hoosier Lottery tickets. Generating more than $1.7 billion in sales annually, Brightstar Lottery Indiana is responsible for marketing, product development, sales, corporate social responsibility, technology, and operations functions for and on behalf of the Hoosier Lottery.
Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit .
**Responsibilities**
The Social Media Specialist II develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Responsible for the planning and execution of all social media strategy on behalf of the Hoosier Lottery.
- Manage day-to-day community engagement and communications.
- Provide input and support in designing brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals.
- Manage monthly giveaways and contests, including scheduling, player entry tracking, winner selection, and prize fulfillment.
- Execute social content with internal resources and agency partners. Content to support products, myLOTTERY promotions, event team promotions, campaigns, digital, and the sales team's objectives.
- This position is also a "content creator" and helps capture real-time and lifestyle content for social.
- Attending select events like the State Fair, Colts, Pacers and other sponsorships throughout the year to capture content and create Reels, Stories, etc. Capture the excitement of the event for our social channels.
- Manage the paid media strategy and ongoing support with the Hoosier Lottery's current media buying agency.
- Define and own reporting metrics and KPIs for the Hoosier Lottery's social channels. Analyze data and prepare weekly and monthly reports for senior staff members and the Hoosier Lottery, as needed.
- Work with agency partners to identify and execute our influencer strategy throughout the year.
- Review and help manage execution of our creative agency's social media campaign assets.
- Responsible for social listening, communicating player chatter, and media trends to the wider teams as applicable.
- Monitor activity across all channels and address issues as needed during and occasionally outside of traditional business hours. Escalate to the appropriate team members as needed.
- Work with all internal stakeholders to develop, maintain, and communicate social media calendar and strategy.
- Operate within Hoosier Lottery guidelines including, but not limited to, Hoosier Lottery's Marketing Code of Conduct and Responsible Gaming guidelines while executing social programs, promotions, and giveaways.
- Provide social support for Hoosier Lottery's field Promotions team as needed Provide support for field events on occasion.
- Performs other duties as assigned.
**Qualifications**
- Bachelor's Degree and/or equivalent years of successful work experience.
- 5+ years of experience in digital or social media required.
- Experience with Social Media management platforms (Falcon/Brandwatch, Sprout, Hootsuite, etc.).
- Experience creating content for social platforms - example: Instagram Reels, Stories, etc.
- Working knowledge of Photoshop/Illustrated required.
- Customer service experience preferred.
- Ability to work a hybrid schedule with a mixture of remote (Monday and Friday) and in-office (Tuesday, Wednesday and Thursday).
**Keys to Success**
- Building collaborative relationships
- Decision making
- Drive results
- Foster innovation
- Personal energy
- Self-leadership
#LI-JM1
#LI-HYBRID
Brightstar Lottery believes in sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all of our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunity without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression and other personal attributes protected by federal, state or other laws.
At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting salary range is _$0,887 - 115,000_ . The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable.
Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles may be eligible for short-term incentive or other discretionary bonuses. More senior roles maybe eligible for long-term incentive bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.
All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.
IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. IGT is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws. We thank all applicants for applying; however, only those selected to interview will be contacted.

Our client, a rapidly growing e-commerce brand, is seeking a creative and results-oriented Senior Social Media Strategist to develop and execute innovative social media campaigns. This is a fully remote position, offering the flexibility to work from anywhere in the US. You will be responsible for managing all social media channels, developing engaging content, and driving community growth and brand awareness. The ideal candidate has a proven track record of success in social media marketing, a deep understanding of various social platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, etc.), and a passion for staying ahead of digital trends. You will work closely with the marketing team to align social media strategies with broader business objectives, including website traffic, lead generation, and sales. Key responsibilities include content calendar creation, copywriting, graphic design oversight, community management, influencer outreach, and performance analysis. You will monitor social media trends, identify opportunities for engagement, and respond to comments and messages in a timely and professional manner. Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms is essential. Strong storytelling abilities and a keen eye for visual aesthetics are also crucial. A Bachelor's degree in Marketing, Communications, or a related field, coupled with at least 5 years of experience in social media marketing, with a focus on e-commerce, is required. You should be a self-starter, highly organized, and possess excellent written and verbal communication skills. This is an exciting opportunity to make a significant impact on a growing brand's online presence.

Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create compelling and shareable content across various social media platforms.
• Manage and grow online communities, fostering meaningful interactions with followers.
• Monitor social media trends, competitor activities, and audience sentiment.
• Analyze social media performance metrics and provide actionable insights.
• Collaborate with the marketing team to execute integrated campaigns.
• Identify and engage with relevant influencers and brand advocates.

This role is based in Indianapolis, Indiana, US , but is fully remote.

Our client is seeking a creative and data-driven Social Media Marketing Manager to lead their online presence. In this role, you will develop and execute comprehensive social media strategies to enhance brand awareness, drive engagement, and generate leads. You will manage all social media channels, create compelling content, and analyze performance metrics to optimize campaigns. This position requires a deep understanding of current social media trends, platform best practices, and effective community management.

Responsibilities:

• Develop and implement innovative social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Create, curate, and schedule engaging and high-quality content, including text, images, and videos.
• Monitor social media channels for industry trends, competitor activities, and customer feedback.
• Engage with the online community, respond to comments and messages in a timely and professional manner.
• Run targeted social media advertising campaigns, manage budgets, and optimize for ROI.
• Analyze social media performance using analytics tools and generate regular reports on key metrics.
• Collaborate with the marketing, sales, and product teams to align social media efforts with overall business goals.
• Stay up-to-date with the latest social media best practices, tools, and trends.
• Develop and manage influencer marketing strategies.
• Build and maintain brand consistency across all social media platforms.
• Manage social media crises and develop response strategies.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in social media marketing, preferably in e-commerce or a related industry.
• Proven track record of developing and executing successful social media campaigns.
• In-depth knowledge of major social media platforms and their respective audiences.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Proficiency in social media advertising platforms.
• Strong content creation and copywriting skills.
• Excellent analytical and data interpretation abilities.
• Creative mindset with a keen eye for detail.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.

This role is based in Indianapolis, Indiana, US and is currently offering a remote work arrangement.

Our client is looking for a dynamic and results-oriented Senior Social Media Marketing Manager to lead their online presence and engagement strategies. This role is based in Indianapolis, Indiana , and operates on a hybrid work model, allowing for a blend of in-office collaboration and remote flexibility. The ideal candidate will have a proven track record of developing and executing successful social media campaigns that drive brand awareness, engagement, and conversions across various platforms. You will be responsible for overseeing all social media channels, including content creation, community management, advertising, and performance analysis. This involves staying ahead of emerging social media trends, platform updates, and best practices to ensure our client remains at the forefront of digital marketing. You will manage a team of social media specialists, providing guidance, mentorship, and performance feedback. Strategic planning is a key component, requiring you to develop comprehensive social media strategies aligned with overarching marketing objectives and business goals. This includes setting clear KPIs, defining target audiences, and allocating budget effectively for paid social campaigns. Collaboration with other marketing departments, including content, PR, and product marketing, is essential to ensure a cohesive brand message. You will also be tasked with monitoring online conversations, managing brand reputation, and responding to customer inquiries and feedback in a timely and professional manner. Analyzing campaign performance data and generating insightful reports to inform future strategies will be a crucial part of your responsibilities. The ability to translate complex data into actionable insights is paramount. A creative mindset, combined with strong analytical skills, will enable you to craft compelling narratives and innovative campaigns.
Responsibilities:

• Develop and implement innovative social media strategies to achieve marketing and business objectives.
• Manage and grow the brand's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Oversee the creation of engaging and high-quality content, including text, image, and video.
• Manage social media advertising campaigns, including budget allocation, targeting, and optimization.
• Monitor social media channels for trends, conversations, and customer feedback; engage with the community.
• Analyze social media performance metrics and provide regular, insightful reports with actionable recommendations.
• Lead and mentor a team of social media specialists.
• Collaborate with cross-functional teams to ensure brand consistency and integrated marketing efforts.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage online reputation and crisis communication on social platforms.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media marketing, with at least 2 years in a management role.
• Proven success in developing and executing social media strategies that drive measurable results.
• In-depth knowledge of major social media platforms, their algorithms, and advertising capabilities.
• Strong analytical skills with experience using social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Experience with content creation and creative asset development.
• Demonstrated leadership and team management abilities.
• Ability to work effectively in a fast-paced, hybrid work environment.
• Proficiency in social media management tools and platforms.

Our client is seeking a strategic and results-driven Senior Social Media Marketing Manager to lead their online presence. This fully remote position offers an exciting opportunity to shape and execute comprehensive social media strategies across various platforms. You will be responsible for driving brand awareness, engagement, traffic, and conversions through innovative content, targeted campaigns, and data-driven insights. The ideal candidate is a creative storyteller with a deep understanding of the social media landscape, e-commerce integration, and performance marketing.

Key Responsibilities:

• Develop and implement cutting-edge social media marketing strategies aligned with business objectives and e-commerce goals.
• Manage and grow the company's presence across all relevant social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
• Create, curate, and schedule engaging and high-quality content, including text, images, videos, and stories, optimized for each platform.
• Plan and execute paid social media advertising campaigns, managing budgets, targeting, and performance optimization to maximize ROI.
• Monitor social media trends, competitor activities, and emerging platforms, identifying opportunities for innovation.
• Analyze social media data and metrics, generating comprehensive reports on campaign performance, engagement, reach, and conversions.
• Develop and nurture online communities, fostering positive engagement and responding to comments and messages in a timely and brand-consistent manner.
• Collaborate with cross-functional teams, including marketing, design, product, and sales, to ensure cohesive brand messaging and campaign integration.
• Manage influencer collaborations and partnerships to extend reach and enhance brand credibility.
• Develop and manage the social media content calendar, ensuring a consistent flow of relevant and timely content.
• Stay up-to-date with platform algorithm changes and best practices to ensure optimal visibility and engagement.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of experience in social media marketing, with a focus on e-commerce and brand building.
• Proven track record of developing and executing successful social media strategies that drive measurable results.
• Extensive knowledge of major social media platforms, their algorithms, best practices, and advertising platforms.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-native analytics).
• Strong understanding of SEO, content marketing, and digital advertising principles.
• Excellent copywriting, editing, and visual storytelling skills.
• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced remote environment.
• Creative thinker with a keen eye for detail and a passion for innovative marketing.
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

If you are a forward-thinking social media expert ready to drive significant growth for a dynamic brand, this remote role is for you.

Our client, a fast-growing e-commerce company, is seeking a highly experienced and innovative Senior Social Media Marketing Manager. This hybrid role, based in Indianapolis, Indiana , offers the opportunity to shape and execute our social media strategy, driving brand awareness, customer engagement, and ultimately, sales. You will be at the forefront of developing compelling content, managing our online communities, and leveraging social media platforms to their fullest potential.

Your responsibilities will include developing and implementing comprehensive social media strategies aligned with marketing objectives, managing the editorial calendar, and creating engaging content across various platforms such as Instagram, Facebook, TikTok, Twitter, and LinkedIn. You will monitor social media trends, identify opportunities for engagement, and respond to customer inquiries and comments in a timely and brand-appropriate manner. Performance tracking and analysis will be a key part of your role; you will measure the effectiveness of campaigns, analyze key metrics, and provide regular reports with actionable insights to optimize future strategies. Experience with paid social advertising campaigns, including budget management and performance optimization, is essential. You will also collaborate closely with the marketing, creative, and product teams to ensure a cohesive brand message. The ideal candidate will possess a deep understanding of social media best practices, analytics tools, and the ability to lead and inspire a team. We are looking for a strategic thinker with a creative flair and a passion for building strong online communities and driving e-commerce growth. Join us and make a significant impact on our brand's digital presence. This is an opportunity to work within a dynamic team and contribute to exciting marketing initiatives in a growing company. We value creativity, data-driven decision-making, and a commitment to achieving exceptional results through effective social media engagement.

Responsibilities:

• Develop and execute innovative social media strategies to increase brand awareness, engagement, and conversions.
• Manage all social media channels, including content creation, scheduling, and community management.
• Create compelling and shareable content (visuals, videos, copy) tailored to each platform.
• Monitor social media trends, competitor activities, and relevant industry news.
• Engage with our online community, respond to comments and messages promptly, and foster positive relationships.
• Plan and manage paid social media advertising campaigns, including budget allocation and performance optimization.
• Analyze social media data and key performance indicators (KPIs), generating regular reports with actionable insights.
• Collaborate with marketing, creative, and product teams to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest social media tools, platforms, and best practices.
• Identify and engage with influencers and brand advocates to expand reach and credibility.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media marketing, preferably within e-commerce.
• Proven track record of developing and executing successful social media strategies and campaigns.
• In-depth knowledge of major social media platforms (Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest) and their respective audiences.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• Strong understanding of paid social advertising and budget management.
• Excellent copywriting, editing, and visual storytelling skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently and collaboratively in a hybrid environment.
• Creative thinker with a passion for digital marketing and community building.

Our client is seeking an innovative and data-driven Senior Social Media Strategist to elevate their brand presence and engagement across all social platforms. This role is responsible for developing and executing comprehensive social media strategies that align with marketing objectives, drive brand awareness, foster community, and increase conversions. The ideal candidate will have a deep understanding of the social media landscape, including emerging trends, platform best practices, and audience behavior. You will manage the content calendar, oversee content creation (in collaboration with design and content teams), monitor social media channels, and engage with our online community. Key responsibilities include defining KPIs, tracking performance metrics, analyzing data to derive actionable insights, and reporting on campaign effectiveness. This role also involves managing paid social advertising campaigns, optimizing ad spend for maximum reach and engagement, and staying ahead of algorithm changes. We are looking for a creative thinker with exceptional communication skills and a proven ability to build and grow engaged online communities. Experience with social media management tools, analytics platforms, and community management best practices is essential.

Responsibilities:

• Develop and execute innovative social media strategies aligned with business goals.
• Manage the creation and curation of engaging, high-quality content across various social platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Oversee the social media content calendar, ensuring timely and consistent posting.
• Monitor social media channels for brand mentions, industry trends, and customer feedback.
• Engage with the online community, respond to comments and messages, and foster positive relationships.
• Plan, execute, and optimize paid social media advertising campaigns.
• Analyze social media performance data, identify key insights, and generate comprehensive reports.
• Collaborate with marketing, sales, and product teams to ensure cohesive brand messaging.
• Stay current with the latest social media trends, tools, and best practices.
• Manage influencer collaborations and partnerships.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of experience in social media management and strategy, preferably within an agency or corporate marketing environment.
• Proven track record of successfully growing social media followings and engagement.
• Expertise in social media analytics tools (e.g., Sprout Social, Hootsuite, native platform analytics).
• Strong understanding of SEO principles and how they apply to social media.
• Experience with paid social advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Excellent written and verbal communication skills, with a knack for compelling storytelling.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with community management and crisis communication is a plus.

This is an exciting opportunity to make a significant impact on brand visibility and customer connection. The role is based in Indianapolis, Indiana, US , with a hybrid work arrangement.

Our client is seeking a creative and data-driven E-commerce Content and Social Media Specialist to enhance their online presence and drive sales. This role offers a flexible work arrangement, allowing for a hybrid work schedule with opportunities to work from home. You will be responsible for developing engaging content across various digital platforms, including the company website, social media channels, email newsletters, and advertising campaigns. This includes writing compelling product descriptions, crafting eye-catching social media posts, creating visually appealing graphics and videos, and managing content calendars. A deep understanding of social media trends, platform algorithms, and best practices for audience engagement is essential. You will actively monitor social media channels, respond to comments and messages, and foster a community around the brand. Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and SEO principles is highly beneficial, as you will contribute to optimizing product listings and website content for search engines. The ideal candidate possesses strong writing, editing, and visual storytelling skills, with a keen eye for detail and brand consistency. You will analyze the performance of content and social media campaigns, using data to inform future strategies and improve engagement metrics. This role requires a proactive individual who can generate innovative ideas and execute them effectively. Collaboration with the marketing and sales teams will be key to ensuring a cohesive brand message and maximizing campaign impact. This is an exciting opportunity to shape our client's brand narrative and connect with customers in meaningful ways.
Responsibilities:

• Create engaging and persuasive content for e-commerce product pages.
• Develop and schedule daily posts across various social media platforms (Instagram, Facebook, TikTok, etc.).
• Design visually appealing graphics, short videos, and other multimedia content.
• Write compelling copy for email marketing campaigns and newsletters.
• Monitor social media conversations and respond to customer inquiries and comments.
• Analyze content performance using analytics tools and provide regular reports.
• Implement SEO best practices to optimize website and product content.
• Collaborate with marketing and design teams to ensure brand consistency.
• Identify emerging social media trends and suggest new content strategies.
• Manage and grow the online community around the brand.

Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2+ years of experience in content creation, social media management, and e-commerce marketing.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer).
• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Strong writing, editing, and proofreading skills.
• Understanding of SEO principles and e-commerce best practices.
• Experience with e-commerce platforms (e.g., Shopify, Magento).
• Excellent communication and interpersonal skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative mindset with a passion for digital marketing.

Our client, a rapidly growing online retailer, is seeking a strategic and results-driven Senior E-commerce & Social Media Marketing Manager to lead their digital marketing efforts from **Indianapolis, Indiana, US**. This role will be responsible for developing and executing comprehensive strategies to drive online sales, enhance brand visibility, and foster customer engagement across e-commerce platforms and social media channels. The ideal candidate will possess a deep understanding of digital marketing trends, analytics, and a proven ability to manage successful online campaigns.

Responsibilities:

• Develop and implement a cohesive e-commerce and social media marketing strategy aligned with business objectives.
• Manage all aspects of the company's online presence, including the e-commerce website, social media profiles (e.g., Instagram, Facebook, TikTok, Pinterest), and other digital platforms.
• Drive traffic to the e-commerce site through various digital marketing channels, including SEO, SEM, paid social media advertising, email marketing, and influencer collaborations.
• Create compelling and engaging content for social media platforms that resonates with target audiences and encourages interaction.
• Monitor social media trends, conversations, and competitor activities, adapting strategies accordingly.
• Analyze website traffic, sales data, and social media performance metrics to identify trends, opportunities, and areas for optimization.
• Manage the e-commerce product catalog, ensuring accurate descriptions, pricing, and high-quality imagery.
• Oversee online customer acquisition and retention strategies, focusing on increasing conversion rates and lifetime value.
• Collaborate with design, content, and product teams to ensure brand consistency across all digital touchpoints.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI.
• Stay current with the latest e-commerce technologies, social media platform updates, and digital marketing best practices.
• Lead and mentor a team of marketing specialists.

Qualifications:

• Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field.
• Minimum of 5 years of experience in e-commerce and social media marketing, with at least 2 years in a senior management or leadership role.
• Proven track record of successfully growing online sales and audience engagement through data-driven strategies.
• In-depth knowledge of SEO, SEM, Google Analytics, social media advertising platforms (Facebook Ads Manager, etc.), and email marketing tools.
• Strong content creation and storytelling abilities, with excellent copywriting and editing skills.
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento) is essential.
• Excellent analytical skills and the ability to interpret complex data to drive actionable insights.
• Strong leadership, project management, and communication skills.
• Ability to thrive in a hybrid work environment, balancing remote and in-office collaboration.
• Creative thinking and a passion for digital innovation.
• Experience with influencer marketing and community management is a plus.

Join a dynamic and innovative company where you can shape the future of our online brand presence. We offer a collaborative environment and opportunities for significant professional growth.