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Overview We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our online platforms. The ideal candidate will have a strong understanding of social media marketing, excellent communication skills, and the ability to analyze performance metrics to optimize campaigns.

Responsibilities

Develop and execute social media marketing strategies to increase engagement, drive traffic, and promote Orangetheory Fitness' brand.

Create engaging content for various social platforms including Instagram, Facebook, TikTok, and YouTube

Monitor and analyze, on performance metrics for social media campaigns.

Collaborate with the local businesses and community events to highlight special events, promotions, and community initiatives.

Work with the manger and team of OTF to design social media ad campaigns and boost posts to increase visibility and conversion.

Respond to customer inquiries through social media platforms and engage with the community in a timely and positive manner.

Stay up-to-date with the latest trends in social media marketing, fitness, and wellness industries.

Manage social media content calendar, ensuring consistent posting and messaging.

Build and maintain partnerships with influencers, ambassadors, and brand advocates to expand reach and brand awareness.

Skills

Proficient in social media management tools and platforms.

Bachelor's degree in Marketing, Communications, or related field (preferred)

Strong knowledge of advertising techniques on social media platforms.

Familiarity with public relations practices related to online engagement.

Ability to edit videos for promotional use on various platforms.

Excellent proofreading skills with a keen eye for detail.

Ability to work independently and as part of a team in a fast-paced environment.

Strong communication skills with the ability to engage diverse audiences effectively.

Please submit your resume, and a cover letter detailing why you’re passionate about fitness and social media marketing. We can’t wait to see how you’ll help us share the energy of Orangetheory Fitness with our community !

Flexible work from home options available.

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please

BUILT TO CONNECT

At Astec, we believe in the power of connection and the importance of building long-lasting relationships with our employees, customers and the communities we call home. With a team more than 4,000 strong, our employees are our #1 advantage. We invest in skills training and provide opportunities for career development to help you grow along with the business. We offer programs that support physical safety, as well as benefits and resources to enhance total health and wellbeing, so you can be your best at work and at home.

Our equipment is used to build the roads and infrastructure that connects us to each other and to the goods and services we use. We are an industry leader known for delivering innovative solutions that create value for our customers. As our industry evolves, we are using new technology and data like never before.

Were looking for creative problem solvers to build the future with us. Connect with us today and build your career at Astec.

LOCATION: Chattanooga, TN

The focus for this position is in the social media space, working on social media strategy, managing our social media channels and using analytics to gauge our social media engagement.

ABOUT THE POSITION

As a dynamic Communications Specialist, you'll craft and implement engaging communication strategies, create compelling content, manage internal and external events, and more. Your role is pivotal in shaping and conveying our company's narrative, promoting our OneAstec culture, and ensuring a cohesive brand experience for customers and employees.

Deliverables & Responsibilities

• Own the development and execution of social media strategy, including the creation and distribution of tailored content that resonates with target audiences and consistently aligns with the brands voice.
• Support the development and execution of external communication plans, including media advisories, press releases, media pitches, and other public relations activities.
• Develop and implement effective internal communication strategies to convey HR policies, programs, and initiatives to employees.
• Collaborate with the HR team to create engaging content for employee newsletters, announcements, and other internal channels to sharing important updates and news
• Work closely with the Benefits team to create materials that effectively communicate the value of available benefits.
• Support the development, organization, and maintenance of content on the company intranet.
• Ensure intranet content is up-to-date, relevant, and accessible.
• Design visually appealing assets, including PowerPoint presentations, infographics, and materials for internal and external communications.
• Ensure brand consistency in all communication materials.
• Support the coordination of internal and external events (conferences, etc.), ensuring seamless execution and alignment with communication objectives.
• Manage the production of virtual webinars, from planning to execution, ensuring a professional and engaging experience for participants. Coordinate technical aspects, content creation, and post-event follow-up.
• Script, edit and produce videos for internal and external communication purposes.
• Champion the OneAstec culture through written and verbal forms of communication, both internally and externally.
• Take on additional responsibilities and tasks as needed to support the overall goals of the Communications team.

To be successful in this role, your experience and competencies are:

• Bachelor's degree in Communications, Public Relations, Education/Training or a related field preferred.
• Proven experience in communications.
• Strong written and verbal communication skills.
• Familiarity with AP Style.
• Proficiency with social media platforms (e.g., LinkedIn, Instagram, and Facebook) and social media management tools (e.g., Hootsuite).Proficiency in graphic design tools such as Canva, Adobe Creative Suite, and Microsoft Office (PowerPoint).
• Experience with intranet content management systems (SharePoint).
• Ability to develop and execute strategic communication plans.
• Strong organizational and project management skills.
• Flexibility to adapt and support team needs that arise.

Our Culture and Values

Employees that become part of Astec embody the values below throughout their work.

• Continuous devotion to meeting the needs of our customers
• Honesty and integrity in all aspects of business
• Respect for all individuals
• Preserving entrepreneurial spirit and innovation
• Safety, quality and productivity as means to ensure success

Travel Requirements: Up to 15% of travel, regional, international

EQUAL OPPORTUNITY EMPLOYER

As an Equal Opportunity Employer, Astec does not discriminate on the basis of race, creed, color, religion, gender (sex), sexual orientation, gender identity, marital status, national origin, ancestry, age, disability, citizenship status, a persons veteran status or any other characteristic protected by law or executive order.

• Develop and execute results-oriented social media strategies in line with the overall marketing goals of the Huk and Nomad.
• Create engaging and visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, Pinterest, TikTok, Threads and YouTube.
• Monitor and manage all social media channels, ensuring consistent branding and messaging across platforms.
• Engage with the online community.
• Partner with Community Marketing team to leverage Ambassadors, Pros, and Influencers to engage and educate our community
• Collaborate with the marketing team to create social media campaigns that align with product launches, sales promotions, and seasonal trends.
• Attend shoots and events to create live and behind the scenes content for real time brand engagement.
• Stay up to date with social media trends, tools, and algorithms to maximize reach and engagement.
• Identify and track key performance indicators (KPIs) to measure the success and growth of social media efforts.
• Conduct competitor analysis to identify opportunities to differentiate our brand and gain a competitive edge.
• Foster and maintain relationships with influencers and brand ambassadors to amplify our social media presence and drive brand advocacy.
• Collaborate with cross-functional teams, including graphic designers, content writers, and photographers, to develop high-quality, engaging, and on-brand social media assets.

• Proven work experience as a Social Media Specialist or in a similar role, ideally within the apparel industry.
• Outstanding written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Knowledge of major social media platforms, algorithms, and best practices and a hunger to continue to learn.
• Ability to stay up to date with emerging trends and technologies in the digital marketing and e-commerce space.
• Familiarity using social media management and reporting tools.
• Strong analytical skills, with the ability to interpret data and draw meaningful insights to optimize social media strategies.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Ability to shoot and edit organic content natively in the Meta platform. Deeper editing experience a plus.
• Creative mindset with a demonstrated ability to generate innovative ideas for social media campaigns.
• Experience in managing influencer partnerships and coordinating social media collaborations is a plus.
• Bachelor's degree in marketing, Communications, or a related field is preferred.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Work From Home (once weekly)

Social Media Marketing Specialist

As a Social Media Marketing Specialist at ACE, you will be responsible for creating and executing a dynamic social media calendar to enhance customer acquisition and loyalty. Collaborate cross-functionally to develop campaigns, ensuring a strong and consistent social media presence on platforms such as Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. Monitor and respond to customer inquiries and analyze data to optimize performance. Your role also involves content curation, reputation management, and staying updated on industry trends.

What You Will Do:

• Develop and execute engaging posts across social media platforms, supporting member benefits, advocacy initiatives, and retention efforts. Schedule posts through Sprinklr.
• Serve as a liaison for member services in online communities. Respond to questions, resolve issues, and escalate matters as needed. Notify the Public Affairs team of potential viral issues.
• Research and analyze social media data, providing insights and recommendations for improving business results. Monitor competitor activity and present analyses to the management team.
• Populate and manage a content calendar, aligning messaging across regions and business units. Pre-plan content, obtain approvals, and meet deadlines.
• Stay informed about social media algorithms, industry trends, and best practices. Apply learnings and make recommendations to enhance social media strategy.
• Collaborate with various departments to develop marketing and communication campaigns tailored to target audiences.
• Produce campaign decks, result reports, and recaps for executive communication in collaboration with the manager.
• Monitor adherence to social media policies, recommend guideline changes, and ensure compliance with regulations governing social media participation.
• Cultivate and enhance online communities for members, prospects, and employees.
• Directly implement MRM strategy by positioning the Auto Club as a reliable source for information on automotive, travel, and driver safety.
• Make strategic decisions supporting business objectives, utilizing advanced problem-solving skills. Evaluate data to develop and implement effective social media communication plans.

• Bachelor's degree (BS/BA) in marketing, communications, business, English, or a related field, or an equivalent combination of education and work experience.
• Solid years of experience in digital marketing or social media marketing.
• Advanced writing and editing skills, with a focus on crafting social media content optimized for online consumption.
• Proficient in analytics and research.
• Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook).
• Skilled in managing profiles on platforms like Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. and other emerging social media platforms.
• Strong organizational skills with keen attention to detail.
• Ability to manage multiple projects simultaneously.
• Capacity to thrive in a fast-paced environment and meet demanding deadlines.
• Familiarity with blog monitoring/listening tools.
• Familiarity with project management tools.

• Manage and grow the company's social media presence (Facebook, LinkedIn, Instagram, YouTube, blog).
• Create and schedule engaging content, including posts, blogs, videos, and email campaigns.
• Run paid advertising campaigns (Meta).
• Monitor trends, engage with followers, and build online communities.
• Maintain a content calendar to keep campaigns organized and consistent.
• Build and maintain relationships with vendors, suppliers, and industry partners, primarily via LinkedIn.

• Experience in social media marketing and content creation.
• Knowledge of the medspa or beauty industry a strong plus.
• Excellent written and verbal communication skills.
• Ability to work both independently and collaboratively.
• Proficiency with platforms such as LinkedIn, Instagram, Facebook, and YouTube.
• Creative mindset with strong problem-solving abilities.
• Highly organized with strong attention to detail.
• Skilled at creating engaging and professional content.

• Community Engagement: Regularly communicating with parents through social media platforms to identify their needs, preferences, and feedback.
• Trend Analysis: Stay abreast of the latest trends in education and social media to ensure our content is current and engaging.
• Research and Development: Conduct detailed research to gather key and professional information that supports our content creation strategy.
• Content Creation: Develop and implement a content calendar for Red and WeChat platforms, ensuring a steady stream of high-quality posts that align with our brand voice and audience interests.
• Performance Analysis: Monitor the performance of social media content, using insights to refine and adjust strategies for increase engagement and reach.

• Exceptional communication abilities with a proven track record of effectively engaging with diverse audiences. The ability the listen, understand, and respond to audience needs is paramount.
• Outgoing and proactive with a natural flair for initiating and maintaining meaningful conversations.
• Strong research capabilities with a knack for identifying relevant, factual, and engaging information.
• Believes in the joy and value of helping others, with a collaborative spirit that enhances team efforts.
• Prior experience in content marketing, especially in managing RED and WeChat accounts is highly preferred. Familiarity with education enrichment and our audience needs is a plus.
• Bilingual in Mandarin is required.

• 20-25/hr
• Work with a young and talented startup team.
• Potential for future employment opportunities based on performance.
• Join us on this exciting journey of building something extraordinary from the ground up!