1,441 Consumer Insights Manager jobs in the United States

Job Description:
Company Description:
McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.
At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.
Department Overview
The mission of Global Strategic Insights is to connect human truth with business strategy to drive growth. The Manager, Innovation Insights, will be responsible for coordinating and managing the insight for identifying and validating Innovation opportunities utilising foundational tools (Menu Architecture, Customer Journeys Insights, Occasion segmentation), continuous sources as well as foresight. They will work closely with a range of stakeholders across Marketing, Digital and the newly formed Restaurant Experience team, incorporating Strategic Innovation & Planning, Category Management, Restaurant Design, Restaurant Development, Operations and Supply Chain to identify innovation opportunities that unlock step changes in Customer Experience (CX) and Employee Experience (EX) and support teams as they innovate and validate solutions.
Duties
This role will report directly into the Director of Innovation Insights & Foresight with a dotted line to the Senior Director of Human and Innovation Insights
Key Responsibilities:
+ Synthesize insight from foundational tools (e.g. Menu Architecture, Customer Journey Insights, Occasion segmentation), continuous sources (Market data, CSAT, Brand Equity Tracker) and when relevant execute fresh research, to identify and prioritize a pipeline of innovation opportunities - focused on the most valuable problems to solve to unlock step changes in Customer Experience and Employee Experience
+ Partner with the Foresight Manager to ensure that prioritized innovation efforts address key consumer shifts
+ Partner with stakeholders across the Global Restaurant Experience to develop and execute learning plans that support the development, testing and validation of solutions that address innovation opportunities - with a particular focus on CX, EX and the Beverages Category
+ Own the Global Digital and Value Tracker aimed at providing a consistent measurement of how consumers are engaging with priority platforms and features
+ Manage relationships with existing insight vendors, work to continuously improve efficiency and value of existing tools, act as an advocate for agile insights tools & methodologies and where relevant identify more effective and agile innovation research methodologies to employ
Qualifications
+ Degree in business, ideally with marketing/consumer research qualification
+ 5+ years of experience in consumer insights roles either client-side or agency-side, proficient with a range of qualitative and quantitative research methodologies and tools
+ Strong data and analytics toolkit
+ Expertise identifying and solving consumer-centric problems; proficiency in creating methods to address current and future customer needs through insights
+ Expertise working with customer data, including sourcing, analyzing, and shaping customer data to form actionable business strategies
+ Strong commercial acumen, experience in using commercial data and working with commercial teams to identify and size opportunities. Strong understanding of market insight data.
+ Ability to work in a complex decentralized organization and influence diverse functional partners towards decision and action.
+ Track record of turning insights into action within organizations
+ Comfortable with agile ways of working
+ Strong verbal & written communication skills - ability to communicate complex messages in a simple way and influence
+ Strong collaborator, able to develop relationships and work across borders, demonstrate empathy and respect for different cultures (active listening)
+ Open and curious to stay up to date with the evolution of the world
+ Independent and highly accountable with an ability to multi-task in a fast-moving environment
+ Can challenge conventional thinking
Compensation
Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
Salary Range
The expected salary range for this role is $98,140.00 - $125,130.00 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.
Additional Information:
Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.
Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.
McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact Reasonable accommodations will be determined on a case-by-case basis.
McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Nothing in this job posting or description should be construed as an offer or guarantee of employment.
Requsition ID: 1942

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
This position reports to the Director of Consumer Insights and will play a pivotal role in developing a deep understanding of consumer trends and media audiences' perceptions and attitudes towards Versant portfolio brands. By leveraging a wide array of quantitative and qualitative primary research methods along with syndicated data, the Versant Media Consumer Insights team supports a broad range of internal stakeholders - including company leaders, marketing, editorial, and business development - to help them shape, evolve, and grow our media businesses for the future.
The ideal candidate for this role is someone who loves tackling tough questions and has a passion for consumer insights and the media industry. The candidate should have a talent for synthesizing multiple data sources into clear and persuasive stories with actionable insights in order to engage, influence, and inspire cross-functional stakeholders at various levels.
Responsibilities:
+ Represent the voice of the consumer across the brand portfolio
+ Collaborate to provide data-backed thought leadership on the consumer perspective to stakeholders throughout the organization
+ Support ongoing research needs and custom qualitative and quantitative research projects from strategy through execution, including the management of viewer panels, brand trackers, and ad-hoc studies
+ Assist with research design, execution, and analysis, partnering with internal collaborators and external vendors as needed
+ Leverage syndicated data to add additional context to primary research findings and behavioral data
+ Develop and present story-driven, executive-friendly presentations tailored to individual stakeholders
+ Help support overall needs and goals of the Consumer Insights and broader Content & Audience Analytics team, including fostering collaborative relationships with peers, mentoring junior team members, and helping to elevate the research team's value, thought leadership, and influence within the organization
+ Assist with team project management and administrative duties, from helping with the budget/invoice process to maintaining a research schedule
Qualifications:
+ Bachelor's degree (preferably in business, communications, marketing, social sciences or a related field)
+ 5-10 years of experience in media or market research, including working for a client-side company or market research supplier
+ Demonstrated experience with quantitative research, including survey design, sampling plans, and analysis, as well as qualitative research, including focus groups, IDIs, and community panels
+ Ability to learn various tools and interfaces for conducting research (programming surveys, manipulating data), and visualizing data and research results
+ Ability to work autonomously and under pressure to keep projects moving forward
+ Attention to detail, with the ability to maintain a strategic perspective
+ Ability to synthesize key insights from multiple sources (primary and secondary) and succinctly share information for strategic decisions
+ Excellent writing and storytelling skills to create visually compelling presentations that bring data and consumers to life
+ Excellent verbal communication skills with an ability to adapt communications and level of necessary details to the audience
+ Capable project manager, able to oversee projects from inception to completion, with the ability to balance competing priorities
+ Strong familiarity and passion for TV across genres
Preferred Qualifications:
+ Experience partnering with content executives on testing, including testing of concepts, pilots, titles, and series maintenance studies
+ Ability to work collaboratively with cross-functional teams in a matrixed organization
+ Understanding of entertainment industry trends and how they affect consumer behavior across multiple platforms
+ Strong decision-making skills and adaptability to changing circumstances
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range: $110,000 - $115,000 (bonus eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

**Position Purpose:**
Responsible for structuring and managing projects that translate customer data into actionable insights to support strategic decisions. Responsible for both independent and collaborative insights generation on customer segments, categories and markets. Other responsibilities include driving an in-depth understanding of customer value, needs and preferences and the identification of customer segments and behaviors that can be leveraged into business actions. Acts as thought partner with all areas of the Company, including executive leadership, operations, merchandising, marketing and e-commerce.
**Key Responsibilities:**
+ 10% Partner with the business to conceptualize business issues and translate into appropriate analytical approaches
+ 30% Analysis of large amounts of customer data to isolate key trends and business opportunities and develop actionable solutions and recommendations
+ 30% Development and delivery of effective presentations that summarize complex analyses and inform business decisions
+ 20% Coordination of the activities of internal and outsourced customer analytics resources
+ 10% Build trusted relationship with business partners
**Direct Manager/Direct Reports:**
+ Position reports to Director CI Analytics
+ No direct reports
**Travel Requirements:**
+ Typically requires overnight travel 5% to 20% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be eighteen years of age or older.
+ Must be legally permitted to work in the United States.
**Preferred Qualifications:**
+ Masters degree or MBA
+ Experience using statistics/analytics in a business or marketing setting
+ Familiarity with customer and transaction-level data
+ Retail experience and/or interest
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
+ No additional education
**Minimum Years of Work Experience:**
+ 4
**Preferred Years of Work Experience:**
+ No additional years of experience
**Minimum Leadership Experience:**
+ None
**Preferred Leadership Experience:**
+ None
**Certifications:**
+ None
**Competencies:**
+ History of outstanding performance in strategic thinking and analysis
+ Experience managing all aspects of discrete projects/workstreams (relationship management, data collection, analysis, interpretation, document development, communication)
+ Ability to develop frameworks and approaches to break complex business questions into addressable pieces
+ Experience extracting data from and manipulating large data sets (using SAS, SQL, R, etc.)
+ Familiarity with data mining statistical methods (Regression, factor analysis, clustering, etc.)
+ Experience with creative data visualization techniques
+ Experience developing executive-ready communication materials and presenting them to senior stakeholders
+ Ability to work closely with peers and manager in flat team structure
+ Demonstrated history of continuously learning new analytical techniques and approaches
+ Ability to interpret and translate outputs from complex analyses into business language
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

We’re seeking a visionary insights leader to architect the next generation of consumer understanding. This is not a traditional market research role—it’s a strategic opportunity to redefine how Kimberly-Clark listens, learns, and acts in a rapidly evolving world.

In this role, you will:

• Design the Future : Build and execute a forward-looking roadmap for insight capabilities that align with business strategy.

• Drive Innovation : Champion emerging methodologies including AI, behavioral science, neuroscience, and predictive tools.

• Influence Strategy : Partner with senior leaders across marketing, brand, and analytics to translate insights into growth-driving actions.

• Elevate Talent : Equip our insights team with cutting-edge tools and skills to lead in consumer understanding.

• Deliver Impact : Lead capability rollouts with precision—from vendor management to adoption and performance tracking.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• 10+ years in consumer insights, with deep expertise in brand tracking, creative testing, innovation research, and AI-driven methodologies.

• Experience in CPG preferred; agency background a plus.

• Bachelor's degree in marketing, business, statistics, behavioral science, or related field; a master’s degree or higher is preferred.

• Proven success in building innovative solutions to complex business challenges.

• Strong leadership and communication skills to influence and inspire.

• Comfortable navigating ambiguity and driving change.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Grade 08/P4: grade level and / or compensation may vary based on location/country

Salary Range: 140,320 – 173,360 USD. At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

We’re seeking a visionary insights leader to architect the next generation of consumer understanding. This is not a traditional market research role—it’s a strategic opportunity to redefine how Kimberly-Clark listens, learns, and acts in a rapidly evolving world.

In this role, you will:

• Design the Future : Build and execute a forward-looking roadmap for insight capabilities that align with business strategy.

• Drive Innovation : Champion emerging methodologies including AI, behavioral science, neuroscience, and predictive tools.

• Influence Strategy : Partner with senior leaders across marketing, brand, and analytics to translate insights into growth-driving actions.

• Elevate Talent : Equip our insights team with cutting-edge tools and skills to lead in consumer understanding.

• Deliver Impact : Lead capability rollouts with precision—from vendor management to adoption and performance tracking.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• 10+ years in consumer insights, with deep expertise in brand tracking, creative testing, innovation research, and AI-driven methodologies.

• Experience in CPG preferred; agency background a plus.

• Bachelor's degree in marketing, business, statistics, behavioral science, or related field; a master’s degree or higher is preferred.

• Proven success in building innovative solutions to complex business challenges.

• Strong leadership and communication skills to influence and inspire.

• Comfortable navigating ambiguity and driving change.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Grade 08/P4: grade level and / or compensation may vary based on location/country

Salary Range: 140,320 – 173,360 USD. At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

We’re seeking a visionary insights leader to architect the next generation of consumer understanding. This is not a traditional market research role—it’s a strategic opportunity to redefine how Kimberly-Clark listens, learns, and acts in a rapidly evolving world.

In this role, you will:

• Design the Future : Build and execute a forward-looking roadmap for insight capabilities that align with business strategy.

• Drive Innovation : Champion emerging methodologies including AI, behavioral science, neuroscience, and predictive tools.

• Influence Strategy : Partner with senior leaders across marketing, brand, and analytics to translate insights into growth-driving actions.

• Elevate Talent : Equip our insights team with cutting-edge tools and skills to lead in consumer understanding.

• Deliver Impact : Lead capability rollouts with precision—from vendor management to adoption and performance tracking.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• 10+ years in consumer insights, with deep expertise in brand tracking, creative testing, innovation research, and AI-driven methodologies.

• Experience in CPG preferred; agency background a plus.

• Bachelor's degree in marketing, business, statistics, behavioral science, or related field; a master’s degree or higher is preferred.

• Proven success in building innovative solutions to complex business challenges.

• Strong leadership and communication skills to influence and inspire.

• Comfortable navigating ambiguity and driving change.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Grade 08/P4: grade level and / or compensation may vary based on location/country

Salary Range: 140,320 – 173,360 USD. At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Senior Manager Consumer Insights Strategy & Capabilities Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

We’re seeking a visionary insights leader to architect the next generation of consumer understanding. This is not a traditional market research role—it’s a strategic opportunity to redefine how Kimberly-Clark listens, learns, and acts in a rapidly evolving world.

In this role, you will:

• Design the Future : Build and execute a forward-looking roadmap for insight capabilities that align with business strategy.

• Drive Innovation : Champion emerging methodologies including AI, behavioral science, neuroscience, and predictive tools.

• Influence Strategy : Partner with senior leaders across marketing, brand, and analytics to translate insights into growth-driving actions.

• Elevate Talent : Equip our insights team with cutting-edge tools and skills to lead in consumer understanding.

• Deliver Impact : Lead capability rollouts with precision—from vendor management to adoption and performance tracking.

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• 10+ years in consumer insights, with deep expertise in brand tracking, creative testing, innovation research, and AI-driven methodologies.

• Experience in CPG preferred; agency background a plus.

• Bachelor's degree in marketing, business, statistics, behavioral science, or related field; a master’s degree or higher is preferred.

• Proven success in building innovative solutions to complex business challenges.

• Strong leadership and communication skills to influence and inspire.

• Comfortable navigating ambiguity and driving change.

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see /> 

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law. 

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position. 

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check. 

Veterans and members of the Reserve and Guard are highly encouraged to apply.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

#LI-Hybrid

Grade 08/P4: grade level and / or compensation may vary based on location/country

Salary Range: 140,320 – 173,360 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only. Primary Location Chicago Commercial Center Additional Locations Worker Type Employee Worker Sub-Type Regular Time Type Full time

Description
The Customer Behavior Analytics team designs innovative machine learning solutions to enhance customer experiences and strengthen their relationship with Amazon. This interdisciplinary team of scientists and engineers incubates and develops disruptive solutions using state-of-the-art technology to tackle some of the most challenging scientific problems in customer behavior analysis at Amazon. To achieve this, the team utilizes methods from Natural Language Processing, deep learning, large language models (LLMs), affinity models, elasticity models, reinforcement learning, and econometrics to drive personalized experiences throughout the customer journey.
As a Customer Behavior Analytics Scientist, you will have the opportunity to make a significant business impact, delve into large-scale problems, drive measurable actions, and collaborate closely with other scientists and engineers. You will be responsible for designing and developing state-of-the-art models and working with business, marketing, and engineering teams to address key challenges in customer behavior analytics.
Key responsibilities include:
- Developing and deploying sophisticated incentive recommendation models to optimize customer engagement and loyalty.
- Contributing to the creation of advanced Neural Network or generative recommender systems to provide personalized experiences.
- Developing innovative statistical methods to calibrate our predictions and corroborate them with data sources and behavioral signals.
- Designing and implementing models that improve the overall relationship between customers and Amazon, focusing on long-term customer value and satisfaction.
- Applying reinforcement learning methods in production to continuously improve and adapt customer behavior models.
- Leveraging state-of-the-art AI/ML techniques to extract insights from vast amounts of customer data.
In this role, you will be an analytical problem solver who enjoys exploring data, participating in problem-solving efforts, developing new frameworks, and engaging in investigations and algorithm development. You should be capable of effectively collaborating with technical teams and business stakeholders, pushing the boundaries of what is scientifically possible, and maintaining a sharp focus on measurable customer satisfaction and business impact.
Your work will be crucial in shaping the future of customer behavior analytics at Amazon, driving innovation that directly impacts millions of customers worldwide. This position offers a high-visibility opportunity to contribute to solutions that are vital to improving customer satisfaction and loyalty, serving as a model for customer-centric solutions across the company.
Basic Qualifications
- PhD, or Master's degree and 3+ years of practical machine learning experience
- Experience programming in Java, C++, Python or related language
- Have publications at top-tier peer-reviewed conferences or journals
- Ability to simplify complex technical concepts and explaining modeling approaches and outcomes to business leaders with the right level of detail.
Preferred Qualifications
- Experience using Unix/Linux
- Experience building machine learning models or developing algorithms for business application
- Experience in targeting, advertising, website optimization, recommender systems
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $136,000/year in our lowest geographic market up to $223,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit . This position will remain posted until filled. Applicants should apply via our internal or external career site.