2,668 Consumer Strategy Manager jobs in the United States
Strategy Manager, Consumer Apps Marketing
94103, California
Google
Posted 2 days ago
Job Viewed
Job Description
Strategy Manager, Consumer Apps Marketing
_corporate_fare_ Google _place_ San Francisco, CA, USA; Mountain View, CA, USA
**Mid**
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
_info_outline_
XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **San Francisco, CA, USA; Mountain View, CA, USA** .
**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ 6 years of experience in management consulting or strategy and operations in tech.
+ 3 years of experience working with executive stakeholders.
**Preferred qualifications:**
+ MBA or equivalent practical experience.
+ Experience delivering ambiguous projects while managing multiple priorities simultaneously.
+ Ability to work in a fast-paced environment with comfort in ambiguity and evolving business needs.
+ Ability to partner across teams and functions to connect the dots across insights and initiatives with excellent people skills.
+ Excellent written and verbal communication, engaging effectively with both executive stakeholders and on-the-ground execution.
+ Excellent problem-solving skills with the ability to distill analysis to simple communication.
**About the job**
In this role as a part of the Consumer Apps Marketing (CAM), Strategy and Operations (S&O) team, you will partner with executive leaders as a operational advisor to shape and deliver marketing strategies for core Google products. You will act as the connective Link across teams such as Finance, Product, and HR identifying opportunities to enhance collaboration and operational efficiency. Additionally, you will manage critical workstreams and high-impact projects that advance Consumer Apps Marketing goals and drive alignment across the broader Strategy and Operations organization.The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google ( .
**Responsibilities**
+ Serve as a key operating partner on the Consumer Apps Marketing team, driving analysis and business operations
+ Lead annual marketing planning, delivering analysis to inform priorities and building the business case for resources for key stakeholders.
+ Execute projects and initiatives that address critical and evolving needs of the Consumer Apps Marketing business and leadership team.
+ Manage and track key team resources, including measurement and reporting initiatives.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy ( ,Know your rights: workplace discrimination is illegal ( ,Belonging at Google ( , andHow we hire ( .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form ( .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
_corporate_fare_ Google _place_ San Francisco, CA, USA; Mountain View, CA, USA
**Mid**
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
_info_outline_
XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **San Francisco, CA, USA; Mountain View, CA, USA** .
**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ 6 years of experience in management consulting or strategy and operations in tech.
+ 3 years of experience working with executive stakeholders.
**Preferred qualifications:**
+ MBA or equivalent practical experience.
+ Experience delivering ambiguous projects while managing multiple priorities simultaneously.
+ Ability to work in a fast-paced environment with comfort in ambiguity and evolving business needs.
+ Ability to partner across teams and functions to connect the dots across insights and initiatives with excellent people skills.
+ Excellent written and verbal communication, engaging effectively with both executive stakeholders and on-the-ground execution.
+ Excellent problem-solving skills with the ability to distill analysis to simple communication.
**About the job**
In this role as a part of the Consumer Apps Marketing (CAM), Strategy and Operations (S&O) team, you will partner with executive leaders as a operational advisor to shape and deliver marketing strategies for core Google products. You will act as the connective Link across teams such as Finance, Product, and HR identifying opportunities to enhance collaboration and operational efficiency. Additionally, you will manage critical workstreams and high-impact projects that advance Consumer Apps Marketing goals and drive alignment across the broader Strategy and Operations organization.The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google ( .
**Responsibilities**
+ Serve as a key operating partner on the Consumer Apps Marketing team, driving analysis and business operations
+ Lead annual marketing planning, delivering analysis to inform priorities and building the business case for resources for key stakeholders.
+ Execute projects and initiatives that address critical and evolving needs of the Consumer Apps Marketing business and leadership team.
+ Manage and track key team resources, including measurement and reporting initiatives.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy ( ,Know your rights: workplace discrimination is illegal ( ,Belonging at Google ( , andHow we hire ( .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form ( .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
View Now
0
Strategy Manager, Consumer Apps Marketing
94039 Mountainview, California
Google
Posted 2 days ago
Job Viewed
Job Description
Strategy Manager, Consumer Apps Marketing
_corporate_fare_ Google _place_ San Francisco, CA, USA; Mountain View, CA, USA
**Mid**
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
_info_outline_
XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **San Francisco, CA, USA; Mountain View, CA, USA** .
**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ 6 years of experience in management consulting or strategy and operations in tech.
+ 3 years of experience working with executive stakeholders.
**Preferred qualifications:**
+ MBA or equivalent practical experience.
+ Experience delivering ambiguous projects while managing multiple priorities simultaneously.
+ Ability to work in a fast-paced environment with comfort in ambiguity and evolving business needs.
+ Ability to partner across teams and functions to connect the dots across insights and initiatives with excellent people skills.
+ Excellent written and verbal communication, engaging effectively with both executive stakeholders and on-the-ground execution.
+ Excellent problem-solving skills with the ability to distill analysis to simple communication.
**About the job**
In this role as a part of the Consumer Apps Marketing (CAM), Strategy and Operations (S&O) team, you will partner with executive leaders as a operational advisor to shape and deliver marketing strategies for core Google products. You will act as the connective Link across teams such as Finance, Product, and HR identifying opportunities to enhance collaboration and operational efficiency. Additionally, you will manage critical workstreams and high-impact projects that advance Consumer Apps Marketing goals and drive alignment across the broader Strategy and Operations organization.The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google ( .
**Responsibilities**
+ Serve as a key operating partner on the Consumer Apps Marketing team, driving analysis and business operations
+ Lead annual marketing planning, delivering analysis to inform priorities and building the business case for resources for key stakeholders.
+ Execute projects and initiatives that address critical and evolving needs of the Consumer Apps Marketing business and leadership team.
+ Manage and track key team resources, including measurement and reporting initiatives.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy ( ,Know your rights: workplace discrimination is illegal ( ,Belonging at Google ( , andHow we hire ( .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form ( .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
_corporate_fare_ Google _place_ San Francisco, CA, USA; Mountain View, CA, USA
**Mid**
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
_info_outline_
XApplicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **San Francisco, CA, USA; Mountain View, CA, USA** .
**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.
+ 6 years of experience in management consulting or strategy and operations in tech.
+ 3 years of experience working with executive stakeholders.
**Preferred qualifications:**
+ MBA or equivalent practical experience.
+ Experience delivering ambiguous projects while managing multiple priorities simultaneously.
+ Ability to work in a fast-paced environment with comfort in ambiguity and evolving business needs.
+ Ability to partner across teams and functions to connect the dots across insights and initiatives with excellent people skills.
+ Excellent written and verbal communication, engaging effectively with both executive stakeholders and on-the-ground execution.
+ Excellent problem-solving skills with the ability to distill analysis to simple communication.
**About the job**
In this role as a part of the Consumer Apps Marketing (CAM), Strategy and Operations (S&O) team, you will partner with executive leaders as a operational advisor to shape and deliver marketing strategies for core Google products. You will act as the connective Link across teams such as Finance, Product, and HR identifying opportunities to enhance collaboration and operational efficiency. Additionally, you will manage critical workstreams and high-impact projects that advance Consumer Apps Marketing goals and drive alignment across the broader Strategy and Operations organization.The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more aboutbenefits at Google ( .
**Responsibilities**
+ Serve as a key operating partner on the Consumer Apps Marketing team, driving analysis and business operations
+ Lead annual marketing planning, delivering analysis to inform priorities and building the business case for resources for key stakeholders.
+ Execute projects and initiatives that address critical and evolving needs of the Consumer Apps Marketing business and leadership team.
+ Manage and track key team resources, including measurement and reporting initiatives.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy) .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See alsoGoogle's EEO Policy ( ,Know your rights: workplace discrimination is illegal ( ,Belonging at Google ( , andHow we hire ( .
If you have a need that requires accommodation, please let us know by completing ourAccommodations for Applicants form ( .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
View Now
1
Brand Strategy Manager
33222 Miami, Florida
Ascendo Resources
Posted today
Job Viewed
Job Description
We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.
Position Summary
The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.
Key Responsibilities
- Lead social media channels, influencer partnerships, and affiliate programs.
- Manage creative agencies for packaging, advertising, and sales collateral.
- Oversee packaging design updates and new SKU launches.
- Direct customer service processes, ensuring timely resolution and consumer satisfaction.
- Coordinate innovation projects across internal teams and external partners.
- Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
- Support sales with presentations, sample coordination, and retail marketing activations.
- Organize trade shows and consumer events, including Expo West.
- Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
- Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
- Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
- Strong cross-functional collaboration with sales, supply chain, and product development.
- Knowledge of ecommerce platforms and digital performance metrics.
- Fluent in English; Spanish (Optional)
Desired Skills
- Creative yet analytical approach, balancing brand equity and performance marketing.
- Strong communication and presentation abilities.
- Adaptability in a fast-paced, entrepreneurial environment.
- Genuine interest in health, wellness, and better-for-you foods.
View Now
2
Brand Strategy Manager
50309 Des Moines, Iowa
$110000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an innovative and results-oriented Brand Strategy Manager to be based in Des Moines, Iowa, US . This critical role will be responsible for developing and executing comprehensive brand strategies that drive market share, enhance brand equity, and foster customer loyalty. The ideal candidate will possess a strong understanding of consumer behavior, market trends, and competitive landscapes within the FMCG industry. You will work closely with marketing, sales, and product development teams to ensure cohesive brand messaging and execution across all consumer touchpoints.
Key responsibilities include:
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of progressive experience in brand management, preferably within the FMCG industry. A Master's degree is a plus. Demonstrable success in developing and launching successful brands is essential. Excellent analytical, strategic thinking, and communication skills are required. Experience with market research tools and data analysis is crucial. This role offers a competitive salary package, a comprehensive benefits plan, and the opportunity to significantly influence the growth of iconic brands in a fast-paced and dynamic industry.
Key responsibilities include:
- Developing and implementing long-term brand strategies, including positioning, messaging, and go-to-market plans.
- Conducting in-depth market research and competitive analysis to identify opportunities and threats.
- Defining target consumer segments and understanding their needs and preferences.
- Overseeing the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
- Managing brand budgets and ensuring optimal allocation of resources for maximum ROI.
- Collaborating with product development teams to ensure new product launches are aligned with brand strategy.
- Monitoring brand performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
- Building strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
- Leading cross-functional teams to ensure consistent brand experience across all consumer interactions.
- Identifying and evaluating new business opportunities and strategic partnerships.
The successful candidate will hold a Bachelor's degree in Marketing, Business Administration, or a related field, with at least 5 years of progressive experience in brand management, preferably within the FMCG industry. A Master's degree is a plus. Demonstrable success in developing and launching successful brands is essential. Excellent analytical, strategic thinking, and communication skills are required. Experience with market research tools and data analysis is crucial. This role offers a competitive salary package, a comprehensive benefits plan, and the opportunity to significantly influence the growth of iconic brands in a fast-paced and dynamic industry.
Apply Now
3
Brand Strategy Manager
63103 St. Louis, Missouri
$95000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is seeking an innovative and strategic Brand Strategy Manager to drive brand vision and execution for their portfolio of products in St. Louis, Missouri, US . This role is instrumental in shaping our brand's identity, ensuring consistent messaging across all touchpoints, and developing comprehensive strategies to enhance brand awareness, engagement, and loyalty. The ideal candidate possesses a keen understanding of market dynamics, consumer behavior, and the power of compelling brand narratives.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and implement long-term brand strategies aligned with company objectives and market opportunities.
- Conduct market research and competitive analysis to identify key trends, consumer insights, and growth opportunities.
- Define and articulate brand positioning, messaging, and value propositions for all product lines.
- Oversee the creation of integrated marketing campaigns across digital, social, traditional, and experiential channels.
- Collaborate with cross-functional teams, including product development, sales, creative, and communications, to ensure brand consistency and impactful execution.
- Manage the brand's visual identity, ensuring adherence to brand guidelines across all assets and communications.
- Develop and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and ROI.
- Identify and cultivate strategic partnerships that enhance brand visibility and reach.
- Manage agency relationships and external vendor partners to deliver high-quality brand initiatives.
- Stay informed about industry best practices, emerging marketing technologies, and evolving consumer preferences.
- Present brand strategies and campaign performance to senior leadership and stakeholders.
- Foster a strong brand culture within the organization.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA strongly preferred.
- 7+ years of progressive experience in brand management, marketing strategy, or a related field, preferably within a CPG or relevant industry.
- Demonstrated success in developing and launching impactful brand campaigns and strategies.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to manage multiple projects simultaneously in a fast-paced environment.
- Experience with market research tools, analytics platforms, and marketing automation software.
- Creative thinker with a passion for storytelling and brand building.
- Strong leadership qualities and the ability to influence cross-functional teams.
- Experience managing budgets and external agencies effectively.
Apply Now
4
Brand Strategy Manager
75201 Prairie View, Texas
$90000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client is a rapidly growing leader in the FMCG sector, looking for an innovative Brand Strategy Manager to join their dynamic team in Dallas, Texas, US . This role requires a blend of strategic thinking, market insight, and executional excellence to drive brand growth and market share. You will be responsible for developing and executing comprehensive brand strategies, identifying new market opportunities, and analyzing consumer trends to inform product development and marketing campaigns. Key responsibilities include conducting market research, competitor analysis, and performance tracking; defining brand positioning and messaging; collaborating with cross-functional teams (marketing, sales, product development) to ensure brand consistency across all touchpoints; managing brand budgets and forecasting; and evaluating the effectiveness of marketing initiatives. The ideal candidate will have a proven track record in brand management within the FMCG industry, with a strong understanding of consumer packaged goods markets. You should possess excellent analytical skills, creativity, and the ability to translate complex data into actionable insights. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a Master's degree preferred. Experience in developing integrated marketing plans, managing agency relationships, and launching new products is crucial. You will be expected to contribute to the overall strategic direction of the company, ensuring our brands resonate with our target audiences and achieve their full potential. This position offers a hybrid work model, allowing for collaboration in our Dallas office and remote flexibility. If you are a strategic thinker with a passion for building iconic brands in the fast-paced world of FMCG, we invite you to apply.
Apply Now
5
Brand Strategy Manager
50309 Des Moines, Iowa
$95000 Annually
WhatJobs
Posted 8 days ago
Job Viewed
Job Description
Our client, a rapidly growing leader in the Des Moines, Iowa, US FMCG sector, is looking for an innovative and results-oriented Brand Strategy Manager. This individual will be responsible for developing and executing comprehensive brand strategies that drive market share, consumer engagement, and revenue growth. You will play a critical role in understanding consumer insights, market trends, and competitive landscapes to identify new opportunities and challenges. Key responsibilities include defining brand positioning, messaging, and visual identity; overseeing the development and execution of integrated marketing campaigns across various channels (digital, social, traditional); managing brand budgets and ensuring optimal ROI; collaborating with cross-functional teams including product development, sales, and research to ensure brand consistency and success. The ideal candidate will possess a strong analytical mindset, excellent communication and presentation skills, and a deep understanding of consumer behavior within the FMCG industry. You should have a proven track record of successfully launching and growing brands. Experience with market research, consumer segmentation, and data analysis is essential. This role requires a strategic thinker who can translate complex market dynamics into actionable brand plans. You will be the guardian of our brands, ensuring their integrity and appeal in a dynamic marketplace. A passion for consumer products and a creative approach to problem-solving are highly valued. The ability to lead and inspire teams, both directly and indirectly, is also a key requirement. This is a fantastic opportunity to shape the future of well-known consumer brands.
Apply Now
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6
Brand Strategy Manager
Miami Springs, Florida
Ascendo Resources
Posted today
Job Viewed
Job Description
We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.
Position Summary
The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.
Key Responsibilities
- Lead social media channels, influencer partnerships, and affiliate programs.
- Manage creative agencies for packaging, advertising, and sales collateral.
- Oversee packaging design updates and new SKU launches.
- Direct customer service processes, ensuring timely resolution and consumer satisfaction.
- Coordinate innovation projects across internal teams and external partners.
- Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
- Support sales with presentations, sample coordination, and retail marketing activations.
- Organize trade shows and consumer events, including Expo West.
- Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
- Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.
Requirements
- Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
- + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
- Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
- Strong cross-functional collaboration with sales, supply chain, and product development.
- Knowledge of ecommerce platforms and digital performance metrics.
- Fluent in English; Spanish (Optional)
Desired Skills
- Creative yet analytical approach, balancing brand equity and performance marketing.
- Strong communication and presentation abilities.
- Adaptability in a fast-paced, entrepreneurial environment.
- Genuine interest in health, wellness, and better-for-you foods.
View Now
7
Senior Brand Strategy Manager
19145 Philadelphia, Pennsylvania
$110000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is searching for an accomplished Senior Brand Strategy Manager to spearhead brand development and marketing initiatives. This hybrid role is based in our vibrant Philadelphia, Pennsylvania, US office, offering a blend of collaborative in-office work and remote flexibility. You will be instrumental in shaping the future of our iconic brands, driving growth through insightful market analysis, strategic planning, and the execution of cutting-edge marketing campaigns. Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives and drive market share growth.
- Conduct in-depth market research, consumer insights analysis, and competitive landscape assessments to identify opportunities and threats.
- Define brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints.
- Oversee the development and execution of integrated marketing campaigns, including digital, social media, traditional advertising, and in-store promotions.
- Manage product launches, line extensions, and packaging innovation initiatives from concept to commercialization.
- Collaborate closely with cross-functional teams, including product development, sales, R&D, and external agencies, to ensure successful brand execution.
- Monitor brand performance metrics, analyze campaign effectiveness, and provide actionable recommendations for optimization.
- Manage the brand budget, ensuring efficient allocation of resources and maximizing ROI.
- Stay abreast of industry trends, consumer behavior shifts, and emerging marketing technologies.
- Mentor and guide junior marketing team members.
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum of 6 years of progressive experience in brand management, preferably within the FMCG industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns that delivered measurable results.
- Strong analytical skills with the ability to translate data and insights into strategic recommendations.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Creative thinker with a passion for brand building and consumer engagement.
- Experience with digital marketing, social media platforms, and marketing automation tools.
- Proficiency in market research tools and techniques.
- Experience working in a hybrid environment, demonstrating effective collaboration both in-office and remotely.
Apply Now
8
Brand Strategy Manager (FMCG)
32801 Orlando, Florida
$95000 Annually
WhatJobs
Posted 5 days ago
Job Viewed
Job Description
Our client is a rapidly growing Fast-Moving Consumer Goods (FMCG) company seeking a dynamic and results-oriented Brand Strategy Manager. This is a critical role responsible for developing and executing comprehensive brand strategies that drive market share and consumer engagement. You will be the guardian of our brands, ensuring consistent messaging and positioning across all marketing channels. The ideal candidate possesses a deep understanding of the FMCG landscape, a keen eye for consumer insights, and a proven track record in brand building. You will lead cross-functional teams, including marketing, sales, and product development, to bring brand visions to life. Key responsibilities include conducting market analysis, defining brand positioning and messaging, developing integrated marketing plans, managing brand budgets, and evaluating campaign performance. You will also be responsible for identifying new product development opportunities aligned with brand objectives. This role requires a strategic thinker with excellent analytical skills and a passion for understanding consumer behavior. You will be instrumental in shaping the future success of our diverse product portfolio. This is an exciting opportunity to make a significant impact within a forward-thinking organization in Orlando, Florida, US .
Responsibilities:
Responsibilities:
- Develop and implement integrated brand strategies to drive business growth and market penetration.
- Conduct comprehensive market research and competitive analysis to identify opportunities and threats.
- Define and refine brand positioning, messaging, and value propositions.
- Oversee the development and execution of marketing campaigns across various channels.
- Manage brand budgets and ensure efficient allocation of resources.
- Analyze campaign performance and provide actionable insights for optimization.
- Collaborate with product development teams on new product launches and line extensions.
- Monitor consumer trends and adapt brand strategies accordingly.
- Ensure brand consistency across all consumer touchpoints.
- Present brand strategies and performance reports to senior management.
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
- Minimum of 6 years of experience in brand management, marketing, or a related role within the FMCG sector.
- Proven success in developing and executing effective brand strategies.
- Strong understanding of consumer insights, market dynamics, and competitive landscapes.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Proficiency in marketing analytics and reporting tools.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing cross-functional teams and agency partners.
- Ability to work effectively in a fast-paced environment.
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