1,215 Consumerinsights jobs in the United States

Are you passionate about turning data into strategic insights that drive real business impact?

Join our dynamic team as a Marketing Insights Analyst and help shape the future of retail for the Navy Exchange Service Command (NEXCOM). In this high-impact role, you'll be at the forefront of data-driven decision-making-analyzing customer behavior, uncovering market trends, and influencing the direction of our marketing and merchandising strategies. If you're a curious, collaborative problem-solver with a passion for analytics and innovation, we want to hear from you. Bring your expertise, creativity, and vision-and help us serve those who serve.

Job Summary:

As the Marketing Insights Analyst you will leverage data-driven insights to drive strategic marketing initiatives for NEX businesses. You will analyze customer behavior develop customer segmentation optimize promotional strategies and ensure alignment with business objectives. By harnessing the power of analytics you will track marketing results and KPIs and inform decision-making processes to foster a culture of continuous improvement within the organization.

Duties and Responsibilities:

• Utilizes advanced analytics to develop comprehensive customer data models and derive actionable insights to inform merchandising marketing and other departments.
• Translates data findings into strategic recommendations to enhance the effectiveness of marketing campaigns and initiatives.
• Designs and executes a diverse range of market research projects to uncover consumer trends preferences and behaviors.
• Presents findings and identifies opportunities for revenue growth to management. -
• Analyzes demographic data from various sources including DEERs to monitor trends in the local patron base.
• Assists in identifying additional demographic and behavioral data elements to incorporate into CRM to provide greater customer understanding and to tailor marketing strategies for maximum impact.
• Collaborates with internal and external stakeholders including marketing and merchandising business intelligence data sharing partners and command community partners to align marketing strategies with broader business objectives.
• Utilizes comparison shopper data customer demographics and trend analysis to benchmark NEX businesses against competitors and influence market positioning within the retail industry.
• Supervises Market Research Specialist and provides guidance and support to foster a culture of innovation collaboration and excellence.
• Ensures the accuracy and reliability of marketing insight results by implementing rigorous quality assurance processes.
• Monitors key performance indicators KPIs to track the effectiveness of marketing initiatives and drive optimization efforts.
• Proactively identifies and addresses data anomalies and engages with key stakeholders to develop effective solutions.
• Acts as a trusted advisor providing data-driven insights and recommendations to support business decisions.
• Partners with Merchandising Support Business Intelligence team to develop and implement analytical strategies that drive business growth.
• Leverages technology and advanced analytics tools to enhance data capabilities and drive actionable insights. Performs related duties as assigned.
• The incumbent of this position must file a Financial Disclosure Report OGE Form 450 as required

Requires a total of 6 years of combined experience

GENERAL EXPERIENCE :

Three years of experience that was gained in administrative marketing support and or retail sales or other related responsible work that enabled the applicant to gain a knowledge of market research skill in dealing with others in person-to-person work relationships and the ability to exercise mature judgement. OR

SUBSTITUTION OF EDUCATION FOR EXPERIENCE:

One year of education above the high school level may be substituted for nine months of experience up to a maximum of a four-year degree in business marketing statistics or social sciences for three years of general experience. BS degree in Statistics Marketing or related field preferred.

AND SPECIALIZED EXPERIENCE:

Three years of progressive experience that provided a background in retail research analysis that demonstrates the knowledge skill and abilities needed to perform the work requirements of the position including proven retail business research analysis and reporting through multiple methods of collection interpretation of large amounts of data various statistical and trend data databases and MS Office search engines web analytics and business research tools acumen including CRM programs working knowledge of data warehousing modeling and mining and robust communication and presentation skills.

Job Description

Marketing Insights Analyst - Residential

Introduction

Team Overview

The Insights Team is a world class research function dedicated to advocating for ***'s customers, identifying customer needs and pain points while supporting insights driven customer led innovation across ***'s products and experiences. We are strategic business partners who strive to uncover, deliver and evangelize actionable insights to drive product/program strategy, design and experience.

Summary

The Marketing Insights Analyst - Residential, plays an integral role in building upon ***'s leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the Marketing Insights Manager - Enterprise Solutions, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing, Customer Experience strategy for ***'s Residential business.

The ideal candidate is a self-starter, operates with a high sense of urgency and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans.

This position will be responsible for simultaneously managing, planning, executing and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.

Essential Duties
Specific responsibilities include, but are not limited to:

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.

• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
• Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.

• Supports in-person customer insights brainstorming, co-creation events and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing and Channel Marketing needs, assists the end to end management, execution and delivery (from agenda, recruitment and facilitation to insights dissemination) of impactful customer insights engagements that provides insight into challenging business questions and program/experience development opportunities.

• Supports research needs on request for Residential focused areas including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.
• Manages Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences and partners with other resources to communicate/share insights assets across the organization.

Under This Roof, We Require

• 3-5 years of related experience in marketing research, user experience research or management consulting.
• A Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.
• Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
• Advanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
• Strong experience leveraging AI to support research operations.
• Advanced experience with Excel, PowerPoint and Word
• Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
• Expert facilitation/moderation skills are required.
• Strong stakeholder management and relationship building skills.

Under This Roof, We Also Value

• Marketing Research, Customer Experience or User Experience Research certifications preferred.
• Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
• Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
• Advanced experience conducting analysis and sharing actionable insights.
• Experience working with and managing research service providers.

Job Title: Marketing Insights Analyst

Start Date: ASAP

End Date: 12/31/2025 with opportunity to extend

Location: Remote

Working Schedule: 5 days/week

Hours/Week: 40

Positions: 1

Pay Rate: ***-***/hr

Bill Rate: ***-***/hr

Mark Up: 42%

Job Description

Marketing Insights Analyst - Residential

Introduction

At ***, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don't back down from hard work- we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are ***. And under this roof, we protect what matters most.

Team Overview

The Insights Team is a world class research function dedicated to advocating for ***'s customers, identifying customer needs and pain points while supporting insights driven customer led innovation across ***'s products and experiences. We are strategic business partners who strive to uncover, deliver and evangelize actionable insights to drive product/program strategy, design and experience.

Summary

The Marketing Insights Analyst - Residential, plays an integral role in building upon ***'s leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the Marketing Insights Manager - Enterprise Solutions, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing, Customer Experience strategy for ***'s Residential business.

The ideal candidate is a self-starter, operates with a high sense of urgency and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans.

This position will be responsible for simultaneously managing, planning, executing and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.

Essential Duties
Specific responsibilities include, but are not limited to:

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.

• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
• Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.

• Supports in-person customer insights brainstorming, co-creation events and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing and Channel Marketing needs, assists the end to end management, execution and delivery (from agenda, recruitment and facilitation to insights dissemination) of impactful customer insights engagements that provides insight into challenging business questions and program/experience development opportunities.

• Supports research needs on request for Residential focused areas including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.
• Manages Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences and partners with other resources to communicate/share insights assets across the organization.

Under This Roof, We Require

• 3-5 years of related experience in marketing research, user experience research or management consulting.
• A Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.
• Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
• Advanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
• Strong experience leveraging AI to support research operations.
• Advanced experience with Excel, PowerPoint and Word
• Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
• Expert facilitation/moderation skills are required.
• Strong stakeholder management and relationship building skills.

Under This Roof, We Also Value

• Marketing Research, Customer Experience or User Experience Research certifications preferred.
• Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
• Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
• Advanced experience conducting analysis and sharing actionable insights.
• Experience working with and managing research service providers.

() Shift: ()

Summary

The Marketing Insights Analyst - Residential, plays an integral role in building upon Client's leadership position in Residential roofing by establishing a clear connection to customer needs and empowering the organization to make customer led strategic business decisions. Reporting to the Marketing Insights Manager - Enterprise Solutions, this role will support and manage Market Research initiatives, the results of which will drive Product, Brand, Marketing, Customer Experience strategy for Client's Residential business.

The ideal candidate is a self-starter, operates with a high sense of urgency and has an analytical mindset while being intellectually curious as they help develop and deliver impactful insights that will drive and support Marketing and Product Strategy. This person is a listener and asks questions to clearly articulate customer needs that can be translated into actionable market research plans.

This position will be responsible for simultaneously managing, planning, executing and successfully delivering multiple insights projects of varying size and complexity. Marketing research experience is required.

Essential Duties
Specific responsibilities include, but are not limited to:

• Plans, manages, and delivers Marketing Insights projects. Under the supervision of the Marketing Insights Manager - Enterprise Solutions, executes end-to-end research projects, including requirement gathering, defining research approach/methodology, participant recruitment, research instrument development/programming/testing, analysis and presentation delivery.

• Crafts questionnaires and discussion guides that meet the needs of the business. Leverages in-depth knowledge of survey and discussion guide development best practices to program surveys and qualitative instruments that deliver engaging quantitative and qualitative experiences to our valuable customer base.
• Employs Qualitative research methodologies. This includes moderation of focus groups and in depth interviews as well as the execution of unmoderated user experience testing to gather deeper insights when the need arises.
• Analyzes work and presents research findings to business owners. Provides actionable insights to project owners and stakeholders at all levels of the organization to drive strategy, design recommendations, experience development and product optimization.

• Supports in-person customer insights brainstorming, co-creation events and focus groups. In support of Contractor Programs, New Business Models, Finance Marketing, Digital Marketing and Channel Marketing needs, assists the end to end management, execution and delivery (from agenda, recruitment and facilitation to insights dissemination) of impactful customer insights engagements that provides insight into challenging business questions and program/experience development opportunities.

• Supports research needs on request for Residential focused areas including but not limited to Programs, Business Services, Events, Channels, Products and Quarry.
• Manages Insights Knowledge Management Platform. Manages and maintains our Insights Knowledge Management platform, uploading documents, curating insights experiences and partners with other resources to communicate/share insights assets across the organization.

Under This Roof, We Require

• 3-5 years of related experience in marketing research, user experience research or management consulting.
• Bachelor's Degree/MBA or advanced degree preferred, preferably with a focus in Statistics, Research, Psychology, Cognitive Science, Anthropology, Human Factors, HCI/CS, Marketing or General Management.
• Advanced experience with quantitative research (survey design, response effects, sampling, crosstabs, and statistical concepts, etc.) and qualitative/user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.).
• Advanced experience with a broad range of Marketing Research tools/technology including Qualtrics, Usertesting.com and other online insights tools
• Strong experience leveraging AI to support research operations.
• Advanced experience with Excel, PowerPoint and Word
• Experience working in the Building Materials space. Experience in adjacent complex industries/product categories will be considered.
• Expert facilitation/moderation skills are required.
• Strong stakeholder management and relationship building skills.

Under This Roof, We Also Value

• Marketing Research, Customer Experience or User Experience Research certifications preferred.
• Excellent communicator (both written and verbal) with strong business acumen and strong work ethic.
• Demonstrated project management skills and ability to effectively manage a large workload with ability to manage multiple projects simultaneously.
• Advanced experience conducting analysis and sharing actionable insights.
• Experience working with and managing research service providers.

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Are you passionate about data and love turning insights into action? We're looking for a Marketing Insights Analyst who's ready to dig into performance metrics, member behavior, and market trends to help shape smarter, more impactful marketing strategies.

At Service CU we believe data tells a story - and we're looking for someone who can help us listen.

Pay: $70,000. Flexible based on experience.

Hours: Full time, Monday - Friday, 8:30 - 5:00

Work location: Portsmouth, NH

Benefits Include:

• Great health and dental benefits starting day one!
• Great health and dental benefits starting day one!
• PTO, long-term disability, and paid holidays.
• 401k with 8% company contribution after one year of employment.
• Paid leave policy after 12 consecutive months of employment.
• Free confidential mental health support program with Talkspace
• Free identify theft protection through IdentityForce
• Tuition reimbursement.
• Training and career growth opportunities.

The Day to Day:

Marketing Insights & Strategy

• Analyze marketing data to understand campaign performance and member engagement.
• Analyze marketing channel performance to optimize growth strategies across key channels, such as email, SMS, display, OTT, etc., and identify new opportunities via data-driven recommendations.
• Assist in campaign experimentation and analyses to measure revenue impact of marketing efforts and inform future spend.
• Work with Product and Digital teams to plan, design, and run channel tests to support the successful launch of marketing initiatives
• Research market and competitor trends to uncover new opportunities and avenues for growth.

Reporting & Visualization

• Build dashboards and reports that make insights easy to understand and provide up to date tracking and status reporting.
• Present data clearly to stakeholders using effective visualization tools.
• Continuously improve reporting processes and tools.

Segmentation & Personalization

• Create targeted member segments for more personalized, relevant marketing.
• Leverage knowledge of human psychology and consumer behavior to enhance targeting and personalization efforts.
• Identify opportunities for cross-selling, upselling, and product recommendations.
• Mine prospect and member databases, identifying groups and subgroups to enable more-targeted, more-personalized approaches to messaging-e.g. content, offers, products, etc.

Collaboration & Campaign Support

• Work closely with the marketing, product, and digital teams to plan and execute campaigns.
• Prepare member lists and collaborate with the Data Analytics department and third-party vendors as needed.
• Provide recommendations to leadership to adjust strategies and improve ROI.

Innovation & Growth

• Stay current on marketing analytics trends, tools, and technologies.
• Identify gaps in data collection and recommend ways to enhance our infrastructure.
• Bring new ideas to the table to drive growth and efficiency.

Experience and Qualifications:

• Bachelor's degree preferred.
• Minimum three years' experience in a related field.
• Strong problem solving and analytical skills.
• Extensive knowledge of marketing technologies such as Salesforce Marketing Cloud and Segmint.
• Extensive knowledge of Reporting Platforms such as Tableau
• Familiarity with database reporting and design including SQL retrievals.
• Demonstrate outstanding analytical skills and ability to produce detailed reports for senior management.
• Proven market analysis or equivalent skills.
• Ability to work independently and in a team environment.
• Excellent interpersonal, presentation and organizational skills.
• Ability to communicate clearly and effectively verbally and in writing.
• Proficient with Excel, Microsoft Outlook, Word, Power point, and various web-based applications required.

If you are interested in applying your research and analytical skills to further your career and you enjoy working in a collaborative, fun environment where success is rewarded, Service Credit Union is the place!

Join us today.

Equal Opportunity Employer

**Summary:**
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
**Required Skills:**
Marketing Insights Researcher Responsibilities:
1. Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
2. Responsible for framing strategy decisions, driving alignment, and unblocking progress - ensuring the right conversations are happening and marketing is set up to succeed
3. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail amd channel strategy
4. Translate research findings into actionable insights with clear recommendations
5. producing highly effective communication that motivates people to apply learnings in marketing and across the organization
**Minimum Qualifications:**
Minimum Qualifications:
6. Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
7. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
8. Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
**Preferred Qualifications:**
Preferred Qualifications:
9. 12+ years of research experience
10. Experience in the technology space
11. Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
12. Experience with hardware, consumer packaged goods, or other physical products
13. Experience in brand building and brand strategy development
14. Experience thinking holistically/creatively in addition to technically/analytically
15. Experience collaborating proactively and effectively with a broad variety of partners
**Public Compensation:**
$160,000/year to $219,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

FM is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles.
**Work Location:** This is an exempt, office based opportunity with the flexibility to work two days remotely, depending on business needs.
**Eligibility:** Applicants must live within 50 miles of our corporate office. Relocation is not offered for this position
**Summary:**
The Marketing Insights Analyst is responsible for enabling effective marketing by defining the strategy for, and ensuring the execution of, initiatives related to marketing measurement, data quality, unification, integration, access, and analysis for the purposes of creating and reporting strategic insights.
This role is strategically focused on the governance and management of critical data sets, leveraging them to create insights that drive more effective and measurable marketing campaigns and guide strategic business decisions. In partnership with colleagues, this role will also be tactically accountable for defining, and reporting on marketing performance and return on investment.
**Responsibilities**
+ Lead the development of Marketing measurement plans and Account Insights dashboards. Analyze data and consult with Marketing, Sales, and Operations colleagues to integrate account insights into digital marketing campaign development, execution, and measurement.
+ Analyze market, account and contact data, along with marketing program requirements for data. Create actionable insights from data through data analysis, contextualizing data, data visualization and storytelling. Identify and help define opportunities to create new business insights from internal and external data.
+ Develop and manage implementation of the strategic agenda and plan for marketing data management. Prioritize initiatives, maintain a roadmap, and communicate data management status, progress, and success.
+ Manage and execute a marketing data management plan and establish ongoing coordination with Sales, Operations, and all other Staff groups (Engineering, Underwriting, Claims, Data Analytics, etc.) to ensure visibility and alignment. Conduct gap analysis to ensure quality of existing data and develop and handle ongoing processes to maintain data integrity.
+ Consult on the data structure and acquisition strategy to ensure that desired levels of breadth and quality are achieved across firmographic, personal, behavioral, predictive, and prescriptive marketing data.
**Qualifications**
**Required Education:**
+ 4-year degree/bachelor's in marketing, Data Analytics, Computer Science, or Business required.
**Required Work Experience:**
+ 10+ years of related work experience with marketing measurement, analytics, and insights required.
+ Strong data evaluation skills - with the ability to extract and interpret data from various sources and transform it into insights and strategic recommendations.
+ Proficient in digital analytic tools including Excel, PowerPoint, Google Analytics and Power BI for analysis and reporting.
+ Proven experience driving data quality initiatives, joining data from disparate systems, and finding new ways to provide insights from data that can be easily accessed.
+ Managing and executing a marketing data management strategy.
+ Experience maintaining road maps and prioritizing/managing initiatives is a plus!
**Soft Skills:**
+ Strategic and curious thinker
+ Creative problem solver.
+ Effective communication written and verbal skills
+ Highly effective organizational skills to manage workload effectively.
+ High level of attention to detail.
+ Strong collaboration skills with the ability to work in a cross-functional and matrixed environment.
+ Industry knowledge strongly preferred!
The hiring range for this position is $117,280 -$168,600 USD. The final salary offer will vary based on individual education, skills, and experience. The position is eligible to participate in FM's comprehensive Total Rewards program that includes an incentive plan, generous health and well-being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time off allowances and much more.
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.
#LI-NL1

Morningstar is seeking a Senior Marketing Insights Analyst who is deeply passionate about leveraging data to drive strategic marketing decisions and fuel customer acquisition growth across our business lines. This highly collaborative role is ideal for someone who thrives at the intersection of data, marketing, and business strategy-translating complex metrics into clear, actionable insights for stakeholders at all levels, including executives.

As a key member of the Marketing Operations team, you'll own the reporting and insights function, drive marketing performance analyses, and serve as a strategic partner across digital marketing and other business functions to ensure alignment, data-driven decision-making, and operational efficiency.

To foster continuous collaboration, we follow a hybrid policy in which you are required to work onsite a minimum of 3 days in our Chicago office.

What You'll Do

• Establish and maintain a regular cadence for marketing performance reporting, applying analytical rigor to inform business strategy and enhance campaign effectiveness.
• Translate marketing and channel performance data into clear, actionable insights to guide investment decisions and strategic planning.
• Build and manage marketing budget models to support annual planning-partnering closely with Sales, Finance, and Marketing.
• Act as the primary resource for ad-hoc analysis requests, delivering data-driven insights that support business unit leaders in critical decision-making.
• Lead or contribute to high-impact projects that improve team performance, marketing outcomes, and alignment across cross-functional partners.

What We're Looking For

• 3-5 years of experience in marketing strategy, business analytics, consulting, or operations.
• Strong cross-functional collaboration skills with a passion for solving complex business challenges.
• Proven ability to communicate data-driven insights clearly and persuasively-both verbally and in writing-to a variety of audiences.
• A proactive, self-starting mindset with a bias for action and a track record of iterative learning and experimentation.
• Demonstrated experience working with marketing metrics, campaign data, and performance analysis across channels.

Preferred Skills

• Familiarity with sales and marketing tools, platforms, and data, including CRM systems like Salesforce, analytics and BI tools such as Excel, Tableau, Google Analytics, with experience leveraging data to inform strategy and drive decision-making.
• Skilled at identifying and communicating key wins and impact metrics within projects to align and motivate cross-functional teams toward shared goals and strategic priorities.

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That's why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health
  • 75% 401k match up to 7%
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission

• Physical Health
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$,000 annually) for specific plans and coverages
  • Additional medical Wellness Incentives - up to 300- 600 annual
  • Company-provided long- and short-term disability insurance

• Emotional Health
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Bonding Leave
  • Adoption Assistance
  • Leadership Coaching & Formal Mentorship Opportunities
  • Annual Education Stipend
  • Tuition Reimbursement

• Social Health
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Total Cash Compensation Range
92,525.00 - 157,275.00 USD Annual
Inclusive of annual base salary and target incentive

Morningstar's hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we've found that we're at our best when we're purposely together on a regular basis, typically three days each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

001_MstarInc Morningstar Inc. Legal Entity

Marketing Insights Research Manager

Anthropic's mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the Role

As a Marketing Insights & Research Manager at Anthropic, you will be part of a team driving data-informed decision making across all brand marketing initiatives. You will be a key member of a comprehensive insights practice that combines rigorous research methodologies with strategic business acumen to unlock deep understanding of our audiences, markets, and the evolving AI landscape. You'll be a trusted advisor to brand marketing, performance marketing and comms leaders, asking the critical questions and providing insights that shape how we communicate Anthropic's unique positioning in the market and commitment to building safe, reliable AI systems.

As we navigate the rapidly evolving AI industry, you'll need to balance long-term strategic thinking with the agility to deliver actionable insights quickly. You will be responsible for scoping, planning and managing qualitative and quantitative research projects and delivering keen insights that help marketing do what they do best: building Anthropic's brand presence and driving awareness for Claude. This role requires someone who can build robust and rigorous research plans while also being scrappy enough to execute rapid-fire testing when business needs demand it.

Responsibilities:

• Define and execute a comprehensive marketing research roadmap that supports Anthropic's growth objectives and deepens understanding of AI adoption patterns
• Design, implement, and manage longitudinal studies and brand tracking programs to monitor market perception, competitive positioning, and user sentiment over time
• Establish rapid-response research capabilities for quick-turn message testing, concept validation, and campaign optimization
• Lead both quantitative and qualitative research initiatives, selecting the most appropriate methodologies for each business question
• Partner with business leaders to translate business challenges into actionable research questions
• Manage relationships with external research vendors and agencies while developing internal research capabilities
• Present compelling, strategic insights to executives and cross-functional teams, connecting research findings to business implications
• Collaborate with product, policy, marketing and communications teams to ensure research insights inform decision-making across the organization
• Stay ahead of industry trends and emerging research methodologies, particularly those relevant to AI and technology adoption

You May Be A Good Fit If You:

• Have 7+ years of experience in marketing research, consumer insights, or related fields
• Have expertise across multiple research methodologies including advanced quantitative techniques, qualitative approaches, and mixed-methods research
• Have proven experience designing and managing longitudinal studies, brand trackers, and other complex research programs
• Are skilled at rapid research execution and know when to prioritize speed versus depth
• Have exceptional strategic thinking abilities and can identify the underlying questions that drive business success
• Are an influential communicator who can present complex research findings in compelling, actionable ways to senior executives
• Have experience working in fast-paced, high-growth technology environments
• Can balance long-term strategic planning with immediate business needs
• Are comfortable with ambiguity and can thrive in an evolving industry landscape

Strong Candidates May Also Have:

• Experience researching emerging technologies, AI, or other complex technical products
• Expertise in advanced analytics, statistical modeling, or data science techniques
• Experience with global or multi-market research programs
• Knowledge of research ethics and privacy considerations, particularly relevant to AI applications
• Academic background in psychology, sociology, market research, or related fields
• Experience with behavioral research and understanding technology adoption patterns
• Track record of translating research insights into measurable business outcomes

Logistics

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience. Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

How We're Different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable, trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come Work With Us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process

**Director, Marketing Insights & Performance**
This position is based in Atlanta, GA in our Galleria office and is a hybrid role. _Applicants in CA, CO, DC, HI, IL, MD, MA, MN, NJ, NY, RI, VT, and WA are not eligible for this posting._
The Director of Marketing Insights & Performance leads a cross-functional team responsible for turning data into strategy. This role oversees customer research, market intelligence, performance measurement, and planning, ensuring that every marketing investment is optimized for growth and aligned with business priorities. A strong storyteller and strategist, the Director translates complex data into clear, actionable insights that influence executives, marketing leaders, and cross-functional partners. Provides actionable insights that shape strategy, optimize performance, and drive data-informed decisions across all channels - strengthening Aaron's ability to grow, compete, and connect with customers.
**The Details**
**What You Need:**
+ 10+ years of progressive experience in marketing analytics, insights, or strategy, preferably in retail, consumer goods, or subscription-based industries.
+ Proven expertise in customer insights, forecasting, attribution, and marketing performance optimization.
+ Strong financial acumen, with experience in budgeting, pacing, and vendor co-op fund management.
+ Strong people leadership capabilities, with a track record of developing high-performing teams.
+ Bachelor's degree in Marketing, Business, or Analytics; MBA preferred.
**What You'll Do:**
**Customer & Market Intelligence**
+ Lead research initiatives (surveys, focus groups, segmentation, personas, brand health tracking).
+ Monitor competitive dynamics and market trends to identify risks and opportunities.
+ Translate insights into campaign strategy, product positioning, and brand development.
**Strategic Planning & Forecasting**
+ Own the annual marketing planning process, aligning objectives, strategies, calendars, and budgets across stakeholders.
+ Lead forecasting and pacing processes, including vendor co-op fund tracking, scenario modeling, and budget variance analysis.
+ Partner with finance to ensure strategic resource allocation and accountability.
**Performance & Optimization**
+ Oversee development and maintenance of performance dashboards (CPA, ROAS, LTV, channel/funnel effectiveness).
+ Manage marketing mix models, attribution frameworks, and experimentation pipelines to measure incrementality and ROI.
+ Conduct spend analysis to drive investment decisions and promotional strategy.
**Integration, Innovation & Enablement**
+ Champion marketing technology and CRM integration to strengthen campaign effectiveness and measurement.
+ Build dashboards, testing pipelines, and analytics tools that improve real-time decision-making.
+ Align marketing efforts with merchandising, eCommerce, and store operations to ensure a seamless customer experience.
**Measurement & Continuous Improvement**
+ Lead post-mortem analysis for campaigns, consolidating executional KPIs and learnings.
+ Drive continuous improvement by embedding insights into future activations.
+ Collaborate with Marketing Operations and Analytics COE to improve processes, governance, and data literacy across the team.
**Leadership & Collaboration**
+ Manage and mentor direct reports, fostering expertise in analytics, research, and insight translation.
+ Act as the primary marketing data storyteller, shaping executive presentations and strategic updates.
+ Build strong partnerships with data engineering, creative, operations, and finance to ensure aligned strategies and measurement frameworks.
**Additional Requirements:**
+ Skilled in BI dashboards, CRM platforms, marketing mix/attribution modeling, and testing methodologies.
+ Excellent communication and presentation skills, able to influence senior leadership with clarity.
**Success metrics include:**
+ Strong people leadership
+ Increased ROI and improved effectiveness of marketing investments.
+ Stronger customer segmentation, targeting, and brand health outcomes.
+ Seamless alignment of marketing strategy with finance, merchandising, and operations.
+ Timely delivery of insights and plans that directly influence executive decision-making.
A culture of continuous improvement, innovation, and data literacy across the marketing function.
**Aaron's Total Rewards**
Our team members are our greatest asset. As an expression of our appreciation, Aaron's is proud to offer outstanding career training, competitive performance incentives, excellent advancement opportunities, and a distinctive benefits package which includes**:
+ Paid time off, including vacation days, sick days, and holidays
+ Medical, dental and vision insurance
+ 401(k) plan with contribution matching
_*Note that the pay range provided above is the lowest to highest rate we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law._
_**Benefits vary based on full-time employment status._