Content Marketing Specialist

43215 Columbus, Ohio $60000 Annually WhatJobs

Posted 1 day ago

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Job Description

full-time
Our client is looking for a creative and strategic Content Marketing Specialist to join their innovative team in Columbus, Ohio, US . This role is ideal for a storyteller who can craft compelling narratives that resonate with target audiences and drive engagement across various digital platforms. You will be responsible for developing and executing a comprehensive content strategy that aligns with marketing goals and brand voice. This includes ideating, researching, writing, and editing high-quality content such as blog posts, website copy, social media updates, email newsletters, case studies, and video scripts.

The Content Marketing Specialist will also manage the editorial calendar, ensuring timely delivery of content and consistent brand messaging. You will work closely with the digital marketing team to optimize content for search engines (SEO) and promote it across multiple channels. Analyzing content performance using analytics tools and making data-driven recommendations for improvement will be a key aspect of the role. Building relationships with internal subject matter experts and external influencers to source content ideas and ensure accuracy is also essential.

We are seeking candidates with a Bachelor's degree in Marketing, Communications, Journalism, English, or a related field. Proven experience in content creation and marketing, with a strong portfolio showcasing diverse content formats, is required. Excellent writing, editing, and proofreading skills are paramount. Familiarity with SEO best practices and content management systems (CMS) like WordPress is expected. Experience with social media marketing and analytics tools (e.g., Google Analytics, social media platforms) is a must. The ability to manage multiple projects simultaneously, meet deadlines, and adapt to a fast-paced environment is critical. A passion for digital marketing and a creative mindset are highly valued. If you are a wordsmith with a flair for digital strategy, this remote opportunity is for you!
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Senior Content Marketing Manager

43215 Columbus, Ohio $95000 Annually WhatJobs

Posted 6 days ago

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full-time
Our client is seeking a creative and results-oriented Senior Content Marketing Manager to lead our content strategy and execution. This hybrid role is key to driving brand awareness, engagement, and lead generation through compelling content across multiple platforms.

Key Responsibilities:
  • Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
  • Oversee the creation, editing, and distribution of high-quality content, including blog posts, whitepapers, case studies, webinars, social media updates, and website copy.
  • Manage the editorial calendar and ensure timely delivery of all content assets.
  • Conduct keyword research and SEO analysis to optimize content for search engines and drive organic traffic.
  • Collaborate with cross-functional teams, including product marketing, sales, and design, to ensure content consistency and accuracy.
  • Analyze content performance metrics (e.g., website traffic, engagement rates, lead conversions) and use data to refine strategies and improve effectiveness.
  • Manage relationships with external content creators, agencies, and freelance writers.
  • Develop and execute content promotion strategies across various channels, including social media, email marketing, and paid advertising.
  • Stay up-to-date with industry trends, best practices in content marketing, and competitor activities.
  • Manage the content budget and ensure efficient allocation of resources.
  • Ensure all content adheres to brand guidelines and quality standards.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, English, or a related field, with a minimum of 6 years of experience in content marketing, copywriting, or a similar role. Proven experience in developing and executing successful content strategies is required. Strong understanding of SEO principles, content management systems (CMS), and marketing automation platforms is essential. Excellent writing, editing, and storytelling skills are paramount, along with a keen eye for detail and the ability to adapt tone and style for different audiences and platforms. Familiarity with analytics tools (e.g., Google Analytics) and project management software is also beneficial. This role requires strong organizational and communication skills to effectively manage multiple projects and collaborate with various teams. If you are a strategic thinker with a passion for creating impactful content, we encourage you to apply.
Location: Columbus, Ohio, US
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Senior Content Marketing Strategist

43201 Columbus, Ohio $85000 Annually WhatJobs

Posted 10 days ago

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full-time
Our client is looking for a creative and data-driven Senior Content Marketing Strategist to elevate their brand presence and engage target audiences. This hybrid role, based in Columbus, Ohio, US , requires a strategic thinker with a proven ability to develop and execute compelling content strategies that drive traffic, leads, and brand loyalty. You will be responsible for overseeing the creation, distribution, and promotion of high-quality content across multiple channels, including blogs, social media, whitepapers, case studies, and video. This position demands a strong understanding of SEO, content performance analysis, and audience segmentation.

Key Responsibilities:
  • Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
  • Plan, create, edit, and publish engaging and informative content across various formats and platforms (blog posts, articles, whitepapers, social media updates, email newsletters, website copy, video scripts).
  • Conduct keyword research and implement SEO best practices to optimize content for search engines.
  • Analyze content performance metrics (e.g., traffic, engagement, conversion rates) using tools like Google Analytics, SEMrush, and social media analytics.
  • Manage the editorial calendar and ensure timely delivery of all content pieces.
  • Collaborate with internal teams (marketing, sales, product) and external agencies/freelancers to produce high-quality content.
  • Promote content through various channels, including social media, email marketing, and paid advertising.
  • Stay up-to-date with industry trends, competitor content strategies, and emerging content marketing best practices.
  • Identify opportunities to repurpose existing content for maximum reach and impact.
  • Provide strategic guidance and mentorship to junior marketing team members.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • Minimum of 5-7 years of experience in content marketing, digital marketing, or journalism.
  • Proven experience in developing and executing successful content strategies.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Strong understanding of SEO principles and content optimization techniques.
  • Proficiency with content management systems (CMS) and marketing automation platforms.
  • Familiarity with analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management tools.
  • Creative thinking and ability to generate innovative content ideas.
  • Strong project management and organizational skills.
  • Ability to work effectively in a hybrid work environment.
If you are a passionate content creator and strategist with a knack for storytelling and a desire to drive measurable results, we encourage you to apply for this exciting hybrid role.
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Remote Senior Content Marketing Manager

43215 Columbus, Ohio $95000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a highly creative and results-driven Remote Senior Content Marketing Manager to spearhead our content strategy and execution from anywhere in the US. This fully remote position requires a seasoned professional with a passion for storytelling and a proven ability to drive engagement and leads through compelling content. You will be responsible for developing and implementing a comprehensive content marketing plan that aligns with our business objectives, targets key audience segments, and enhances brand visibility. Your core responsibilities will include ideating, creating, and distributing high-quality content across various platforms, including blog posts, white papers, case studies, social media updates, webinars, and email campaigns. You will collaborate closely with cross-functional teams, including marketing, sales, and product, to ensure content consistency and effectiveness. This role demands exceptional writing, editing, and proofreading skills, along with a strong understanding of SEO best practices and content analytics. You will also manage content calendars, monitor performance metrics, and optimize content for maximum reach and impact. A Bachelor's degree in Marketing, Communications, Journalism, or a related field, coupled with at least 7 years of experience in content marketing or digital marketing, is essential. Experience managing freelance writers and creative agencies is a plus. If you are a strategic thinker, a master storyteller, and thrive in a remote, fast-paced environment, we encourage you to apply and help shape our narrative.
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Lead Digital Content Curator

43215 Columbus, Ohio $95000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a visionary Lead Digital Content Curator to spearhead our content strategy in the Arts & Entertainment sector. This fully remote position is crucial for shaping our digital presence and engaging our audience with compelling and relevant material. As the Lead Curator, you will be responsible for sourcing, organizing, and presenting digital content across various platforms, ensuring a high standard of quality and alignment with our artistic vision. You will work closely with content creators, marketing teams, and subject matter experts to curate a rich and dynamic digital experience for our patrons.

Key Responsibilities:
  • Develop and execute a comprehensive digital content curation strategy aligned with organizational goals.
  • Identify, acquire, and manage a diverse portfolio of digital assets, including articles, videos, images, and interactive media.
  • Oversee the editorial calendar and ensure timely publication of high-quality content.
  • Collaborate with graphic designers and multimedia specialists to create engaging visual content.
  • Analyze content performance metrics and user engagement to refine curation strategies.
  • Maintain a deep understanding of current trends in the arts and entertainment industry.
  • Manage relationships with content contributors and external partners.
  • Ensure all content adheres to copyright regulations and ethical standards.
  • Provide guidance and mentorship to junior content specialists.
Required Qualifications:
  • Bachelor's degree in Arts Administration, Communications, Digital Media, or a related field.
  • Minimum of 7 years of experience in digital content management, curation, or editorial roles within the arts or entertainment industry.
  • Demonstrated success in developing and implementing digital content strategies.
  • Proficiency with content management systems (CMS) and digital asset management (DAM) platforms.
  • Strong understanding of SEO best practices and social media engagement strategies.
  • Exceptional written and verbal communication skills.
  • A keen eye for aesthetics and a passion for the arts.
  • Experience managing a remote team and fostering collaboration.
This role offers the unique opportunity to lead content initiatives from a remote location, influencing how our arts and entertainment offerings are perceived globally. The position is specifically supporting our presence in Columbus, Ohio, US , and requires an individual passionate about digital storytelling and audience engagement in a virtual setting.
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Senior Digital Content Strategist

43215 Columbus, Ohio $85000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is looking for a highly creative and analytical Senior Digital Content Strategist to join their fully remote team. In this role, you will be responsible for developing and executing comprehensive digital content strategies that align with marketing goals and enhance user engagement across various platforms. You will oversee the creation, curation, and distribution of compelling content, ensuring it resonates with target audiences and drives desired actions. Key responsibilities include conducting content audits, defining content pillars and themes, developing editorial calendars, and managing content production workflows. The ideal candidate will have a deep understanding of SEO best practices, content management systems (CMS), social media strategy, and analytics tools. You will collaborate closely with marketing, design, and product teams to ensure a cohesive and impactful brand message. This position requires exceptional writing, editing, and communication skills, as well as a strong strategic mindset. You will analyze content performance metrics to optimize future content efforts and identify emerging trends. Experience with video content strategy, podcasting, or other emerging digital formats is a significant plus. A Bachelor's degree in Marketing, Communications, English, Journalism, or a related field is required, along with a minimum of 5 years of experience in digital content strategy and creation.

Responsibilities:
  • Develop and implement data-driven digital content strategies across multiple platforms (web, social media, email, etc.).
  • Conduct content audits, competitive analysis, and audience research to inform strategy.
  • Define content pillars, messaging frameworks, and editorial calendars.
  • Oversee the creation, editing, and optimization of engaging digital content, ensuring brand consistency and tone.
  • Implement SEO best practices to improve content visibility and search rankings.
  • Analyze content performance using analytics tools (e.g., Google Analytics) and provide actionable insights for optimization.
  • Manage content workflows and collaborate with internal teams and external stakeholders (writers, designers, videographers).
  • Stay abreast of industry trends and emerging digital content formats.
  • Champion content best practices across the organization.
  • Manage and optimize content management systems (CMS).
Qualifications:
  • Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
  • Minimum of 5 years of experience in digital content strategy, content marketing, or editorial roles.
  • Proven ability to develop and execute successful content strategies that drive engagement and conversions.
  • Strong understanding of SEO, content management systems (CMS), and digital marketing principles.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Proficiency in analytics tools (e.g., Google Analytics) and experience with A/B testing.
  • Experience with social media strategy and management tools.
  • Strong project management and organizational skills.
  • Ability to work independently and collaboratively in a remote environment.
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Senior Digital Content Strategist

43085 Columbus, Ohio $90000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client, a leading global media and public relations firm, is seeking a highly skilled and creative Senior Digital Content Strategist to join their dynamic team. This fully remote role is perfect for a visionary professional who excels at developing and executing data-driven content strategies that enhance brand visibility, drive engagement, and achieve business objectives. You will be responsible for overseeing the creation, distribution, and optimization of digital content across various platforms, including websites, social media, blogs, and email campaigns. Key responsibilities include conducting audience research, developing content calendars, defining content themes and messaging, and ensuring content quality and brand consistency. You will collaborate closely with marketing, PR, and creative teams to ensure content aligns with overall communication goals. The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with a minimum of 7 years of experience in digital content strategy, content marketing, or a similar role. A strong portfolio showcasing successful content campaigns and demonstrable experience with SEO, content management systems (CMS), social media analytics, and email marketing platforms is essential. You must have exceptional writing, editing, and storytelling abilities, coupled with a deep understanding of digital marketing best practices and emerging trends. Strong analytical skills are needed to measure content performance, identify insights, and continuously refine strategies for optimal results. We are looking for a strategic thinker with excellent project management skills and the ability to manage multiple projects simultaneously in a fast-paced, remote environment. If you are passionate about crafting compelling narratives and leveraging digital content to build powerful brands, we invite you to apply.

Responsibilities:
  • Develop and execute comprehensive digital content strategies aligned with business and marketing goals.
  • Conduct audience analysis and market research to inform content creation.
  • Create and manage editorial calendars for all digital platforms.
  • Oversee the creation of engaging and high-quality content, including articles, blog posts, social media updates, videos, and infographics.
  • Implement SEO best practices to maximize content visibility and organic reach.
  • Analyze content performance metrics and provide insights for optimization.
  • Collaborate with cross-functional teams, including marketing, PR, design, and web development.
  • Manage content distribution channels and ensure consistent brand voice and messaging.
  • Stay up-to-date with industry trends and best practices in digital content and marketing.
  • Manage content budgets and vendor relationships as needed.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum 7 years of experience in digital content strategy or content marketing.
  • Proven track record of developing and implementing successful content strategies.
  • Strong portfolio of digital content work.
  • Expertise in SEO, content management systems (CMS), and analytics tools.
  • Excellent writing, editing, and storytelling skills.
  • Proficiency in social media platforms and marketing automation tools.
  • Strong analytical and problem-solving abilities.
  • Effective project management and organizational skills.
  • Ability to work independently and collaboratively in a remote setting.
Apply Now
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Senior Digital Content Strategist

43201 Columbus, Ohio $110000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is seeking a creative and analytical Senior Digital Content Strategist to lead their content initiatives in **Columbus, Ohio**. This role is perfect for a seasoned professional who excels at developing compelling digital narratives, optimizing content for search engines and user engagement, and driving brand visibility across various online platforms. You will be responsible for overseeing the creation, distribution, and performance measurement of all digital content, ensuring it aligns with marketing goals and resonates with target audiences. This is a key role in shaping our client's online presence and communication strategy.

Responsibilities:
  • Develop and execute a comprehensive digital content strategy that supports marketing objectives, brand messaging, and audience engagement.
  • Oversee the creation, editing, and publication of high-quality content across various digital channels, including website, blog, social media, email newsletters, and more.
  • Conduct in-depth keyword research and SEO analysis to optimize content for search engines, driving organic traffic and improving search rankings.
  • Manage the editorial calendar, ensuring timely and consistent content delivery.
  • Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and provide actionable insights for improvement.
  • Collaborate with cross-functional teams, including marketing, design, product, and sales, to ensure content consistency and alignment with overall business strategies.
  • Stay up-to-date with the latest digital marketing trends, content management systems, and SEO best practices.
  • Develop and manage content governance policies to ensure brand consistency, accuracy, and compliance.
  • Identify opportunities for content repurposing and amplification across different platforms.
  • Lead and mentor junior content creators and marketing specialists.
  • Manage relationships with external content creators, agencies, and freelancers.
  • Develop and execute social media content strategies to increase brand awareness and engagement.
  • Monitor competitor content strategies and identify industry best practices.
  • Ensure all content is user-friendly, accessible, and optimized for various devices.
  • Report on content marketing ROI and key performance indicators to senior leadership.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • 5-7 years of experience in digital content strategy, content marketing, SEO, or a similar role within a marketing or media environment.
  • Proven ability to develop and execute successful content strategies that drive measurable results.
  • Strong understanding of SEO principles, keyword research tools (e.g., SEMrush, Ahrefs), and content optimization techniques.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Experience with various content management systems (CMS) and digital marketing platforms.
  • Proficiency in analytics tools such as Google Analytics and social media analytics.
  • Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Experience in media relations, public relations, or corporate communications is a plus.
  • Demonstrated ability to think creatively and strategically.
  • Experience with video content strategy and production is advantageous.
Apply Now

Sr. Digital Content Specialist (HS)

43224 Columbus, Ohio Ohio State University Wexner Medical Center

Posted 1 day ago

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Job Description

The Senior Digital Content Specialist is a key player in boosting the brand of The Ohio State University Wexner Medical Center by creating top-notch health care content for patients and other important stakeholders. They are part of the Web content management team, working with marketing, digital, and clinical teams to plan, write, and produce great content. In this role, the individual handles every aspect of the project, from project setup and communication to gathering input from industry, marketing and clinical leaders, setting strategic content goals, and integrating SEO recommendations into written content. Once writing is complete, this person will coordinate with the UX team to build and publish content. This person also leads the development of processes and policies and always look for new ways to improve our content development and marketing efforts.


They will:

Understand basic concepts of web design and development.
Write and develop content that meets the needs of the stakeholders in alignment with SEO recommendations, brand and style standards.
Adhere to established processes designed to optimize outcomes.
Manage workflow within project management tools to update and communicate status to project management, digital and marketing team members.
Interview marketing, and clinical leaders to gather requirements, align with business objectives and operational realities.
Conduct research with similar organizations to identify opportunities to integrate content improvements and best practices.
Seek and manage approvals on content development from marketing and clinical leaders.
Coordinate work and strategize with UX, SEO, proofing and other groups to optimize and produce high quality content.
Develop short and long-term solutions to enhance visitor experience and drive organizational value.
Work closely with front and back-end developers, and User Experience, Design, Marketing, Communications, Content, and Analytics teams.
Oversee successful adoption and training for processes.
Serve as the escalation point for unresolved project issues.
Potentially manage staff, including direct supervision of both staff members and contractors.

Desired Qualifications
Bachelors Level Degree in Journalism, English or related communication field or equivalent combination of education and experience. More than five years of proven experience in communication, public relations or related field required.
Possess a minimum of 5 years of relevant digital content management experience.
Knowledge and proven record of writing, content development and AP style
Experience interviewing subject matter experts, clinical leaders and executives
Proven track record of gathering input from multiple sources, conducting competitive and related research to inform the writing process.
Ability to work creatively and collaboratively with marketing, clinical and digital stakeholders to implement, optimize, and publish content
Demonstrated record of accomplishment in leading system maturity discussions and decisions.
Working knowledge of analytics, SEO, and content management systems.
Understanding of digital accessibility best practices and requirements.
Strong interpersonal skills for effective collaboration with senior management.
Excellent verbal and written communication skills.
Exceptional critical thinking and decision-making abilities.

Our Comprehensive Employee Benefits Include:

  • An array of retirement plan options, each with a generous employer contribution.
  • Affordable health insurance options, including dental, vision and prescription coverage that begin on day one.
  • Paid vacation and sick leave, including short and long-term disability and paid parental leave.
  • Get the most out of the Public Service Loan Forgiveness program.
  • And much more!
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Senior Digital Content Strategist (Arts & Entertainment)

43215 Columbus, Ohio $85000 Annually WhatJobs

Posted 1 day ago

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full-time
Our client is a dynamic force in the arts and entertainment sector, seeking a creative and strategic Senior Digital Content Strategist to lead their online presence. This is a fully remote position, allowing you to leverage your expertise to captivate audiences from any location. You will be responsible for developing and executing comprehensive digital content strategies across various platforms, driving engagement, and growing our online community. The ideal candidate possesses a deep understanding of content marketing, SEO, social media, and analytics, coupled with a passion for the arts.

Responsibilities:
  • Develop and implement data-driven digital content strategies aligned with marketing objectives.
  • Oversee the creation, curation, and distribution of engaging content across websites, social media, email, and other digital channels.
  • Conduct keyword research and implement SEO best practices to improve search engine rankings.
  • Manage content calendars, ensuring a consistent and timely flow of high-quality content.
  • Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations.
  • Collaborate with design, video production, and marketing teams to produce compelling multimedia content.
  • Manage social media channels, fostering community interaction and engagement.
  • Stay abreast of digital marketing trends, emerging platforms, and best practices in content strategy.
  • Identify opportunities for content optimization and audience growth.
  • Ensure brand consistency and voice across all digital touchpoints.
  • Lead virtual brainstorming sessions and content planning meetings, fostering a collaborative remote work environment.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Minimum of 5 years of experience in digital marketing, content strategy, or social media management, preferably within the arts or entertainment industry.
  • Proven success in developing and executing content strategies that drive engagement and achieve business goals.
  • Strong understanding of SEO principles, content management systems (CMS), and social media platforms.
  • Proficiency in analytics tools (e.g., Google Analytics, social media analytics).
  • Excellent writing, editing, and communication skills.
  • Creative thinker with a strong visual sensibility.
  • Ability to work independently, manage multiple projects, and thrive in a remote, fast-paced environment.
  • Experience with video content creation or management is a plus.
Apply Now
 

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