6,523 Content Marketing Management jobs in the United States

Job Title:
Social Media Marketing Manager

About US

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

1. Social Platform Operations & Content Management

• Build and manage brand accounts on major U.S. social platforms (TikTok, Instagram, YouTube, etc.), ensuring consistent voice and visual identity across channels
• Own the content calendar and publishing schedule; drive content frequency and consistency with timely, relevant posts tailored to each platform
• Create and manage high-impact visual and video content that sparks user engagement and aligns with platform best practices

2. Topic Development & Campaign Planning

• Monitor social trends, cultural moments, and platform algorithms to ideate content hooks and campaign angles
• Plan and execute viral content themes (e.g., wellness trends, health challenges, product education) to increase impressions, saves, and shares
• Collaborate with creator/affiliate teams to build full-funnel communication loops (e.g., creator seeding → official amplification → UGC challenge)

3. Community Engagement & Interaction

• Monitor and respond to comments and DMs to enhance community engagement, address user concerns, and maintain brand voice consistency
• Activate conversations that grow meaningful engagement (likes, comments, shares), foster audience trust, and drive conversion intent

4. Content Performance Analysis & Reporting

• Track and analyze post-level performance (views, CTR, engagement rate), fan base growth, and content-driven conversions (social-to-site UVs, orders, GMV contribution)
• Produce weekly and monthly recap reports with insights, benchmarking TikTok & Reels virality
• Optimize content strategy based on A/B testing results, scroll behavior, and platform analytics feedback

Qualifications & Requirements

Must-Have

• Min.2 years of hands-on experience in social media marketing, ideally for a DTC brand in health, wellness, or consumer goods
• Strong familiarity with TikTok, Instagram, and YouTube content formats, trends, and algorithm dynamics in the U.S. market
• Proven ability to grow social accounts, drive interactions, and link content to sales performance
• Strong copywriting and storytelling skills tailored to different platforms and consumer segments
• Experience using tools like Meta Business Suite, TikTok Creator Center, or Sprout Social to manage publishing and analyze performance

Nice-to-Have

• Background in community building or creator collaboration to amplify brand reach
• Familiarity with U.S. health & supplement trends and ability to translate product attributes into compelling social narratives

• Develop and implement a comprehensive social media strategy aligned with business goals for e-commerce growth and brand building.
• Manage all social media channels, including content creation, scheduling, community management, and paid social advertising.
• Analyze social media performance metrics, providing actionable insights and recommendations for continuous improvement.
• Oversee the creation of engaging and high-quality content (graphics, videos, copy) tailored to each platform and target audience.
• Build and foster relationships with influencers, brand advocates, and key stakeholders within the online community.
• Stay ahead of social media trends, platform updates, and emerging technologies to ensure innovative campaign execution.
• Manage the social media budget effectively, optimizing ad spend for maximum ROI.
• Lead, mentor, and inspire a team of social media specialists and content creators.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure consistent brand messaging and integrated campaign efforts.
• Monitor online conversations and brand mentions, managing reputation and addressing customer inquiries promptly.

• Bachelor's degree in Marketing, Communications, or a related field. Master's preferred.
• 7+ years of experience in social media marketing, with at least 3 years in a leadership or directorial role, preferably within e-commerce.
• Demonstrated success in developing and executing impactful social media campaigns across platforms like Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.
• Strong understanding of social media analytics tools (e.g., Hootsuite Analytics, Sprout Social, Google Analytics) and how to leverage data for strategic decision-making.
• Exceptional content creation skills, including copywriting, visual storytelling, and basic graphic design/video editing.
• Experience with paid social media advertising campaigns and budget management.
• Excellent leadership, communication, and project management skills.
• Creative mindset with a keen eye for detail and brand aesthetics.
• Ability to work effectively in a hybrid work environment, balancing remote and in-office responsibilities.
• Deep understanding of the e-commerce landscape and consumer behavior.

• Develop, implement, and manage social media strategies across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and relevant content, including text, image, and video posts.
• Monitor social media channels for industry trends, competitor activity, and audience sentiment.
• Engage with followers, respond to comments and messages in a timely and professional manner.
• Analyze social media performance metrics and generate reports on key performance indicators (KPIs).
• Collaborate with marketing and design teams to ensure brand consistency across all social platforms.
• Run and optimize social media advertising campaigns to increase reach and conversions.
• Identify and build relationships with influencers and brand advocates.
• Stay up-to-date with the latest social media best practices, tools, and platform updates.
• Assist in developing and executing influencer marketing campaigns.
• Manage social media community growth and engagement initiatives.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in social media marketing or a similar role.
• Proven experience in developing and executing successful social media campaigns.
• Excellent knowledge of major social media platforms and their respective best practices.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong content creation skills, including copywriting and basic graphic design/video editing.
• Familiarity with social media advertising platforms and campaign optimization.
• Excellent analytical and reporting skills, with the ability to interpret data and derive insights.
• Strong communication, interpersonal, and organizational skills.
• Ability to work effectively in a hybrid team environment.
• A keen eye for detail and a passion for digital trends.

• Develop and implement data-driven social media strategies aligned with business objectives.
• Create, curate, and manage engaging and high-quality content (text, image, video) across platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
• Manage and optimize paid social media advertising campaigns to maximize ROI.
• Monitor social media channels for trends, conversations, and opportunities for engagement.
• Build and nurture online communities, responding to comments and messages in a timely and brand-appropriate manner.
• Analyze social media performance metrics and provide regular reports with actionable insights.
• Collaborate with cross-functional teams (marketing, sales, product, design) to ensure cohesive brand messaging.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Manage influencer collaborations and partnerships.

• Proven work experience as a Social Media Manager or similar role.
• Demonstrable experience developing and executing successful social media strategies.
• Excellent content creation, copywriting, and editing skills.
• Proficiency with social media management and analytics tools.
• Strong understanding of SEO and web traffic metrics.
• Experience with paid social advertising platforms.
• Creative thinking and problem-solving abilities.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines.
• Bachelor's degree in Marketing, Communications, or a related field preferred.

• Develop and implement comprehensive social media strategies across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
• Create engaging and relevant content calendars, including text, image, and video posts, tailored to each platform and audience.
• Manage day-to-day operations of social media channels, including posting, monitoring, and responding to comments and messages.
• Build and nurture online communities, fostering positive interactions and brand loyalty.
• Analyze social media performance metrics and generate regular reports on key insights and trends.
• Identify opportunities for paid social media advertising campaigns, including targeting, budgeting, and optimization.
• Collaborate with the content team to ensure brand consistency and messaging across all social platforms.
• Stay ahead of emerging social media trends, tools, and best practices, and advise the team accordingly.
• Monitor social media conversations and brand mentions, proactively addressing customer service issues and reputation management.
• Develop and execute influencer marketing strategies to expand reach and credibility.
• Conduct competitive analysis to identify strategies and opportunities within the social media landscape.
• Utilize social listening tools to gain insights into audience sentiment and market trends.
• Experiment with new content formats and platform features to drive innovation and engagement.
• Develop and refine crisis communication plans for social media.
• Contribute to the overall digital marketing strategy, ensuring synergy with social media efforts.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in social media marketing, with a proven track record of developing and executing successful campaigns.
• In-depth knowledge of major social media platforms, their respective audiences, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with social media analytics and reporting tools (e.g., Google Analytics, native platform insights).
• Strong understanding of content creation, including copywriting, graphic design principles, and basic video editing.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Ability to work independently, manage multiple priorities, and meet deadlines in a remote work environment.
• Creative thinking and problem-solving skills.
• Experience with paid social media advertising is highly desirable.
• Familiarity with SEO and content marketing principles is a plus.
• Passion for digital trends and building online communities.

• Develop and manage content calendars for all social media channels.
• Create engaging and on-brand written and visual content for social media posts.
• Schedule and publish content across platforms.
• Monitor social media channels for trends, conversations, and user-generated content.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with the marketing team on social media campaign planning and execution.
• Track and analyze social media performance metrics and report on key insights.
• Assist in the execution of paid social media advertising campaigns.
• Stay up-to-date with the latest social media best practices and technologies.
• Engage with influencers and build community relationships.

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 1-3 years of experience in social media management or digital marketing.
• Proficiency with major social media platforms and their respective analytics tools.
• Excellent writing, editing, and proofreading skills.
• Familiarity with social media management software (e.g., Hootsuite, Buffer, Sprout Social).
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) are a plus.
• Strong understanding of social media marketing trends and strategies.
• Excellent communication and interpersonal skills.
• Ability to work independently and collaboratively in a hybrid environment.

• Develop and implement innovative social media strategies aligned with e-commerce goals.
• Create engaging and shareable content for various social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter).
• Manage social media advertising campaigns, including budget allocation, targeting, and A/B testing.
• Monitor social media channels for trends, customer feedback, and opportunities for engagement.
• Analyze social media performance metrics and provide regular reports with actionable insights.
• Build and nurture online communities, responding to comments and messages in a timely and brand-appropriate manner.
• Collaborate with content creators, designers, and marketing teams to ensure cohesive brand messaging.
• Identify and engage with relevant influencers and brand advocates.
• Stay up-to-date with the latest social media best practices, technologies, and emerging platforms.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in social media marketing, with a strong focus on e-commerce.
• Proven track record of developing and executing successful social media campaigns.
• Expertise in content creation, community management, and social media advertising.
• Proficiency in social media management tools (e.g., Sprout Social, Later) and analytics platforms.
• Strong understanding of SEO and its relation to social media content.
• Excellent written and verbal communication skills, with a knack for creative copywriting.
• Ability to work independently and manage multiple projects in a remote environment.
• Experience with influencer marketing campaigns is a significant plus.