5,159 Content Strategist jobs in the United States

Our client, a vibrant consumer brand, is seeking a creative and strategic Social Media Content Strategist to join their team in Atlanta, Georgia . This role is central to developing and executing compelling content strategies across all social media platforms to enhance brand awareness, engagement, and community growth. You will be responsible for planning, creating, and curating high-quality content, including text, image, and video, that resonates with our target audience. Key responsibilities include developing content calendars, managing social media posting schedules, monitoring social media trends and conversations, and analyzing content performance to inform future strategies. The ideal candidate will possess a deep understanding of various social media platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, etc.), their respective audiences, and best practices for content creation. You should have excellent copywriting and visual storytelling skills, with a keen eye for design and branding. Experience with social media management tools and analytics platforms is essential. You will collaborate closely with marketing, design, and product teams to ensure content aligns with brand messaging and campaign objectives. This is an exciting opportunity to shape the online voice of a growing brand and engage directly with consumers. We are looking for a highly creative, organized, and data-driven individual who can inspire and grow our online community. The role involves a hybrid work setup, requiring 2-3 days per week in our Atlanta, Georgia office for team collaboration, brainstorming, and content production sessions.

Responsibilities:

• Develop and execute a comprehensive social media content strategy.
• Create engaging and shareable content (text, images, video) for various platforms.
• Plan and manage the social media content calendar.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Analyze content performance metrics and provide insights for optimization.
• Collaborate with marketing, design, and other departments.
• Ensure content aligns with brand voice, guidelines, and campaign objectives.
• Manage social media community interactions and respond to comments/messages.
• Stay updated on the latest social media trends and platform changes.
• Identify and engage with influencers and brand advocates.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in social media content creation and strategy.
• Proven ability to create engaging content across multiple social media platforms.
• Strong copywriting, editing, and storytelling skills.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with social media analytics and reporting.
• Familiarity with graphic design and video editing tools is a plus.
• Excellent understanding of social media marketing best practices.
• Strong organizational skills and ability to manage multiple projects.
• Creative thinker with a passion for social media and digital trends.

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.-all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit .
**Position Title:** Content Strategist
**Job Summary:** This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large.
The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:
+ developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership
+ executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy
**Duties & Responsibilities**
+ Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership
+ Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs
+ Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement
+ Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends
+ Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence
+ Collaborate with Marketing & Communications staff, leadership, and product teams as needed/instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals
+ Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership
+ As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership
+ Other duties as assigned
**Required Skills** **and Experience**
+ Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline
+ Minimum 1-2 years direct experience in a professional social media role
+ Exceptional writing, editing, and content planning skills
+ Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics
+ Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks
+ Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
+ Experience ideating, writing, and editing website and/or blog articles in a professional environment
+ Ability to develop own ideas, take initiative, and assume responsibility
+ Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
+ Ability to approach work and interactions with colleagues with emotional intelligence and maturity
+ Ability to perform topical research to identify relevant angles and produce or upcycle related content
+ Proficient in Microsoft Office applications
**Preferred Skills and Experience**
+ Strategic communications and content planning skills
+ Familiarity with working in Meltwater
+ Familiarity with working in WordPress
+ Familiarity working with Adobe/Adobe Express
+ Web content management system experience; understanding of SEO and web traffic metrics for reference and application
+ Experience working in a corporate editorial calendar
+ Basic understanding of accessible content and familiarity with creating content that is accessible
+ Understanding of public relations principles, strategies, and tactics
+ Experience in the public sector and/or interest in government, education, health care, or human services a plus
**Qualifications**
+ Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field
+ Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role
**Working Conditions** : Remote
#LI-Remote
#LI-MB1
**Compensation:**
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
Range: $68,400-$91,400
**EEO Statement:**
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.

**We believe in the power and joy of learning.**
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values diversity, engagement, and discovery.**
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see **Content Strategis** t works collaboratively with product management stakeholders to develop, hone, and execute high level, multi-year, compelling overall strategies, inclusive of using analytics and market intelligence to inform this strategy. The Content Strategist creates content strategy by understanding the audience, analyzing the market and competitive trends, developing hypotheses, collaborating with cross-functional teams to test ideas in the market, analyzing data, and ultimately making content decisions based on these insights and evidence. The Content Strategist leads product conversion and release, collaborating with team members to ensure on-time delivery of high-quality content.
**This particular role will support content strategy, inclusive of eBooks, within the Gale K12 team.**
**What you'll do here:**
_Gale K12 Content_
+ Work closely with Product Management, Usage and Analytics, and User Experience to develop meaningful metrics for measuring user engagement; mine and share this information with product stakeholders. Develop dashboards and report cards designed to gauge the success of content programs and product features.
+ Actively participate in new product development efforts for assigned program. Strategize on present and future content ideas; identify relevant product-specific opportunities related to new or updated content that will foster sales.
+ Work in partnership with content strategy, instructional design, curriculum experts, technology, and marketing to ensure successful launch, positioning, and delivery of the product to the marketplace.
+ Support content strategy and development of supplemental curriculum and database products.
+ Consults on high level troubleshooting in assigned products and across programs.
_eBooks_
+ Manage the full eBook lifecycle: curation, licensing, conversion, launch, and sunsetting, working closely with cross-functional team members and vendors/service providers.
+ Curate content to fit within curriculum- and/or topically aligned collections; collaborate with Marketing and Sales to ensure curated collections align with customer needs and institutional priorities.
+ Continuously review collections to maintain relevancy, quality, and alignment with academic standards.
+ Monitor industry trends, product reviews, and competitive products/services; propose changes and recommendations based on analysis of trends and customer feedback.
+ Develop multi-year, annual, and monthly strategic plans in collaboration with Product Managers; coordinate as needed with other teams.
+ Identify opportunities to streamline workflows and data-gathering methodologies; implement process improvements that increase both efficiency and ability to make data-driven decisions.
**Skills you will need here:**
+ BA/BS or equivalent, recent work experience.
+ Minimum 3 years progressively responsible experience with digital publishing, content development, or a related field.
+ Proven success at understanding and implementing content strategies in digital information products.
+ Strong project management skills with experience coordinating complex workflows.
+ Demonstrated strong analytical skills with the ability to interpret data and translate insights into action.
+ Proven excellent written and verbal communication skills and diplomacy to articulate relevant information to technical and non-technical audiences and senior management.
+ Highly developed facilitation, problem-solving, communication and interpersonal skills; and ability to provide honest and timely feedback; must be innovative and highly motivated.
+ Self-disciplined with a high degree of accountability
+ Natural curiosity and willingness to learn paired with a desire for continuous improvement
+ Excellent knowledge of information products containing digital content; subject matter expertise, or the demonstrated ability to acquire it
**Desirable non-essentials:**
+ Experience with Cengage Learning products, markets, and competitor products, particularly within the K12 space
+ Experience with eBook platforms or digital content creation workflows.
+ Experience in any of the following subject areas: Science or Library Science.
**Don't think you meet all criteria? Let us decide! Cengage is committed to working with broad talent pools to attract and hire the strongest and most qualified individuals.**
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year, and vocational programs. We currently serve more than 10 million of the 18 million students in U.S. higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
**About Cengage Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $87,100.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.-all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit .
**Position Title:** Content Strategist
**Job Summary:** This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large.
The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:
+ developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership
+ executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy
**Duties & Responsibilities**
+ Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership
+ Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs
+ Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement
+ Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends
+ Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence
+ Collaborate with Marketing & Communications staff, leadership, and product teams as needed/instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals
+ Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership
+ As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership
+ Other duties as assigned
**Required Skills** **and Experience**
+ Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline
+ Minimum 1-2 years direct experience in a professional social media role
+ Exceptional writing, editing, and content planning skills
+ Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics
+ Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks
+ Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
+ Experience ideating, writing, and editing website and/or blog articles in a professional environment
+ Ability to develop own ideas, take initiative, and assume responsibility
+ Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
+ Ability to approach work and interactions with colleagues with emotional intelligence and maturity
+ Ability to perform topical research to identify relevant angles and produce or upcycle related content
+ Proficient in Microsoft Office applications
**Preferred Skills and Experience**
+ Strategic communications and content planning skills
+ Familiarity with working in Meltwater
+ Familiarity with working in WordPress
+ Familiarity working with Adobe/Adobe Express
+ Web content management system experience; understanding of SEO and web traffic metrics for reference and application
+ Experience working in a corporate editorial calendar
+ Basic understanding of accessible content and familiarity with creating content that is accessible
+ Understanding of public relations principles, strategies, and tactics
+ Experience in the public sector and/or interest in government, education, health care, or human services a plus
**Qualifications**
+ Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field
+ Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role
**Working Conditions** : Remote
#LI-Remote
#LI-MB1
**Compensation:**
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
Range: $68,400-$91,400
**EEO Statement:**
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.-all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit .
**Position Title:** Content Strategist
**Job Summary:** This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large.
The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:
+ developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership
+ executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy
**Duties & Responsibilities**
+ Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership
+ Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs
+ Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement
+ Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends
+ Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence
+ Collaborate with Marketing & Communications staff, leadership, and product teams as needed/instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals
+ Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership
+ As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership
+ Other duties as assigned
**Required Skills** **and Experience**
+ Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline
+ Minimum 1-2 years direct experience in a professional social media role
+ Exceptional writing, editing, and content planning skills
+ Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics
+ Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks
+ Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
+ Experience ideating, writing, and editing website and/or blog articles in a professional environment
+ Ability to develop own ideas, take initiative, and assume responsibility
+ Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
+ Ability to approach work and interactions with colleagues with emotional intelligence and maturity
+ Ability to perform topical research to identify relevant angles and produce or upcycle related content
+ Proficient in Microsoft Office applications
**Preferred Skills and Experience**
+ Strategic communications and content planning skills
+ Familiarity with working in Meltwater
+ Familiarity with working in WordPress
+ Familiarity working with Adobe/Adobe Express
+ Web content management system experience; understanding of SEO and web traffic metrics for reference and application
+ Experience working in a corporate editorial calendar
+ Basic understanding of accessible content and familiarity with creating content that is accessible
+ Understanding of public relations principles, strategies, and tactics
+ Experience in the public sector and/or interest in government, education, health care, or human services a plus
**Qualifications**
+ Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field
+ Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role
**Working Conditions** : Remote
#LI-Remote
#LI-MB1
**Compensation:**
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
Range: $68,400-$91,400
**EEO Statement:**
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.

**We believe in the power and joy of learning.**
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values diversity, engagement, and discovery.**
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see **Content Strategis** t works collaboratively with product management stakeholders to develop, hone, and execute high level, multi-year, compelling overall strategies, inclusive of using analytics and market intelligence to inform this strategy. The Content Strategist creates content strategy by understanding the audience, analyzing the market and competitive trends, developing hypotheses, collaborating with cross-functional teams to test ideas in the market, analyzing data, and ultimately making content decisions based on these insights and evidence. The Content Strategist leads product conversion and release, collaborating with team members to ensure on-time delivery of high-quality content.
**This particular role will support content strategy, inclusive of eBooks, within the Gale K12 team.**
**What you'll do here:**
_Gale K12 Content_
+ Work closely with Product Management, Usage and Analytics, and User Experience to develop meaningful metrics for measuring user engagement; mine and share this information with product stakeholders. Develop dashboards and report cards designed to gauge the success of content programs and product features.
+ Actively participate in new product development efforts for assigned program. Strategize on present and future content ideas; identify relevant product-specific opportunities related to new or updated content that will foster sales.
+ Work in partnership with content strategy, instructional design, curriculum experts, technology, and marketing to ensure successful launch, positioning, and delivery of the product to the marketplace.
+ Support content strategy and development of supplemental curriculum and database products.
+ Consults on high level troubleshooting in assigned products and across programs.
_eBooks_
+ Manage the full eBook lifecycle: curation, licensing, conversion, launch, and sunsetting, working closely with cross-functional team members and vendors/service providers.
+ Curate content to fit within curriculum- and/or topically aligned collections; collaborate with Marketing and Sales to ensure curated collections align with customer needs and institutional priorities.
+ Continuously review collections to maintain relevancy, quality, and alignment with academic standards.
+ Monitor industry trends, product reviews, and competitive products/services; propose changes and recommendations based on analysis of trends and customer feedback.
+ Develop multi-year, annual, and monthly strategic plans in collaboration with Product Managers; coordinate as needed with other teams.
+ Identify opportunities to streamline workflows and data-gathering methodologies; implement process improvements that increase both efficiency and ability to make data-driven decisions.
**Skills you will need here:**
+ BA/BS or equivalent, recent work experience.
+ Minimum 3 years progressively responsible experience with digital publishing, content development, or a related field.
+ Proven success at understanding and implementing content strategies in digital information products.
+ Strong project management skills with experience coordinating complex workflows.
+ Demonstrated strong analytical skills with the ability to interpret data and translate insights into action.
+ Proven excellent written and verbal communication skills and diplomacy to articulate relevant information to technical and non-technical audiences and senior management.
+ Highly developed facilitation, problem-solving, communication and interpersonal skills; and ability to provide honest and timely feedback; must be innovative and highly motivated.
+ Self-disciplined with a high degree of accountability
+ Natural curiosity and willingness to learn paired with a desire for continuous improvement
+ Excellent knowledge of information products containing digital content; subject matter expertise, or the demonstrated ability to acquire it
**Desirable non-essentials:**
+ Experience with Cengage Learning products, markets, and competitor products, particularly within the K12 space
+ Experience with eBook platforms or digital content creation workflows.
+ Experience in any of the following subject areas: Science or Library Science.
**Don't think you meet all criteria? Let us decide! Cengage is committed to working with broad talent pools to attract and hire the strongest and most qualified individuals.**
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year, and vocational programs. We currently serve more than 10 million of the 18 million students in U.S. higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
**About Cengage Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $87,100.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**

**We believe in the power and joy of learning.**
At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values diversity, engagement, and discovery.**
Our business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through inclusive programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see **Content Strategis** t works collaboratively with product management stakeholders to develop, hone, and execute high level, multi-year, compelling overall strategies, inclusive of using analytics and market intelligence to inform this strategy. The Content Strategist creates content strategy by understanding the audience, analyzing the market and competitive trends, developing hypotheses, collaborating with cross-functional teams to test ideas in the market, analyzing data, and ultimately making content decisions based on these insights and evidence. The Content Strategist leads product conversion and release, collaborating with team members to ensure on-time delivery of high-quality content.
**This particular role will support content strategy, inclusive of eBooks, within the Gale K12 team.**
**What you'll do here:**
_Gale K12 Content_
+ Work closely with Product Management, Usage and Analytics, and User Experience to develop meaningful metrics for measuring user engagement; mine and share this information with product stakeholders. Develop dashboards and report cards designed to gauge the success of content programs and product features.
+ Actively participate in new product development efforts for assigned program. Strategize on present and future content ideas; identify relevant product-specific opportunities related to new or updated content that will foster sales.
+ Work in partnership with content strategy, instructional design, curriculum experts, technology, and marketing to ensure successful launch, positioning, and delivery of the product to the marketplace.
+ Support content strategy and development of supplemental curriculum and database products.
+ Consults on high level troubleshooting in assigned products and across programs.
_eBooks_
+ Manage the full eBook lifecycle: curation, licensing, conversion, launch, and sunsetting, working closely with cross-functional team members and vendors/service providers.
+ Curate content to fit within curriculum- and/or topically aligned collections; collaborate with Marketing and Sales to ensure curated collections align with customer needs and institutional priorities.
+ Continuously review collections to maintain relevancy, quality, and alignment with academic standards.
+ Monitor industry trends, product reviews, and competitive products/services; propose changes and recommendations based on analysis of trends and customer feedback.
+ Develop multi-year, annual, and monthly strategic plans in collaboration with Product Managers; coordinate as needed with other teams.
+ Identify opportunities to streamline workflows and data-gathering methodologies; implement process improvements that increase both efficiency and ability to make data-driven decisions.
**Skills you will need here:**
+ BA/BS or equivalent, recent work experience.
+ Minimum 3 years progressively responsible experience with digital publishing, content development, or a related field.
+ Proven success at understanding and implementing content strategies in digital information products.
+ Strong project management skills with experience coordinating complex workflows.
+ Demonstrated strong analytical skills with the ability to interpret data and translate insights into action.
+ Proven excellent written and verbal communication skills and diplomacy to articulate relevant information to technical and non-technical audiences and senior management.
+ Highly developed facilitation, problem-solving, communication and interpersonal skills; and ability to provide honest and timely feedback; must be innovative and highly motivated.
+ Self-disciplined with a high degree of accountability
+ Natural curiosity and willingness to learn paired with a desire for continuous improvement
+ Excellent knowledge of information products containing digital content; subject matter expertise, or the demonstrated ability to acquire it
**Desirable non-essentials:**
+ Experience with Cengage Learning products, markets, and competitor products, particularly within the K12 space
+ Experience with eBook platforms or digital content creation workflows.
+ Experience in any of the following subject areas: Science or Library Science.
**Don't think you meet all criteria? Let us decide! Cengage is committed to working with broad talent pools to attract and hire the strongest and most qualified individuals.**
Cengage Group's Higher Education business, Cengage, supports learning and student success by providing materials and digital solutions to faculty and students enrolled in two-year, four-year, and vocational programs. We currently serve more than 10 million of the 18 million students in U.S. higher ed. Setting a new standard of service for our customers, we deliver quality, easy-to-use course materials from textbooks and eBooks to courseware such as MindTap and WebAssign. In the US, we offer Cengage Unlimited and Cengage Unlimited for Institutions. We help instructors be better teachers, we help institutions solve problems and we empower students to leverage the power and joy of learning to transform lives.
**About Cengage Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $87,100.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**

About the Company

Our large CPG client is looking for a content strategist that is responsible for leading content strategy across key online retailers like Amazon, Walmart.com, Target.com, and Ulta.com for this company's product portfolio.

About the Role

This role defines retailer-specific content standards, translates brand campaigns into optimized digital assets, and manages the full content production workflow—from briefing creative teams to delivering final assets. The strategist also builds content toolkits for launches, partners with PIM/DAM teams to ensure proper asset management, and uses performance data to drive ongoing optimization through strategic updates. The goal is to create compelling, consistent product pages that educate shoppers and drive conversion. This will be based in Stamford, CT 3x a week.

Responsibilities

• Define retailer-specific content standards
• Translate brand campaigns into optimized digital assets
• Manage the full content production workflow—from briefing creative teams to delivering final assets
• Build content toolkits for launches
• Partner with PIM/DAM teams to ensure proper asset management
• Use performance data to drive ongoing optimization through strategic updates
• Create compelling, consistent product pages that educate shoppers and drive conversion

Qualifications

• 7+ years of experience in digital marketing, content strategy, brand marketing, or a creative agency role

Required Skills

• Strong understanding of the content requirements and best practices for major retail platforms (Amazon A+, Walmart Rich Media, Target Enhanced Content, etc.)
• Familiarity with PIM/DAM/Syndication systems (e.g., Salsify)
• Clear understanding of SEO principles as they apply to the digital shelf
• Ability to build strong relationships and influence across different functions (Brand, Sales, Agency partners)
• Ability to translate brand marketing language into clear, actionable direction for a creative agency, and can articulate the unique needs of a retailer to the Brand team
• Direct experience writing effective creative briefs
• Highly organized, detail-oriented, and can manage multiple complex projects simultaneously
• Experience creating pivot tables and power queries

Preferred Skills

• Experience with CPG or beauty brands
• Experience with Profitero

Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.-all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit .
**Position Title:** Content Strategist
**Job Summary:** This position is part of the Public Relations Center of Excellence unit within the Corporate Marketing & Communications Department at Public Consulting Group (PCG), which is the firm's resource for communications and public relations leadership, strategy, expertise, and service. The role supports the planning, development, execution, and measurement of a wide range of communications, public relations, and content initiatives for a large.
The Content Strategist role is responsible for supporting the goals, priorities, and initiatives of the company by:
+ developing and implementing the company's social media strategy to support brand awareness, marketing efforts, and social thought leadership
+ executing a range of content development, deployment, and measurement functions to support integrated digital and social media content strategy
**Duties & Responsibilities**
+ Design and execute multi-channel social media strategies and campaigns to support brand storytelling focused on products, initiatives, business development, public relations, thought leadership, company mission, community, and other needs in coordination with department leadership
+ Plan, create, edit, and publish compelling integrated digital and social media content based on the company's business objectives and user needs
+ Administer corporate social media accounts, maintain social media calendar, and manage the company's social media communities to optimize reach, earned growth, and organic engagement
+ Implement best practices, scalable solutions, and dynamic approaches for integrated digital and social media content and respond to changing environments, technologies, and trends
+ Track and measure platform performance, report findings, surface insights, and adapt approaches in order to optimize the company's online presence
+ Collaborate with Marketing & Communications staff, leadership, and product teams as needed/instructed to ensure content is informative and appealing, as well as aligned with communications, marketing, and public relations goals
+ Support efforts to build awareness of PCG as an industry-leading consulting firm and its brand, products, and services; increase engagement; and foster thought leadership
+ As needed, support efforts such as crisis communications, media relations, external partnerships, executive communications, employee relations, and thought leadership
+ Other duties as assigned
**Required Skills** **and Experience**
+ Minimum 3 years working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline
+ Minimum 1-2 years direct experience in a professional social media role
+ Exceptional writing, editing, and content planning skills
+ Hands-on experience using social media platforms for brand awareness and for leveraging social media data analytics to inform strategy and tactics
+ Strong understanding of how to translate brand strategy and storytelling into channel-specific content and messaging frameworks
+ Demonstrated ability to work collaboratively with others to complete communications projects involving multiple stakeholders and priorities
+ Experience ideating, writing, and editing website and/or blog articles in a professional environment
+ Ability to develop own ideas, take initiative, and assume responsibility
+ Ability to understand desired outcomes and independently ideate and implement strategies and tactics to achieve them
+ Ability to approach work and interactions with colleagues with emotional intelligence and maturity
+ Ability to perform topical research to identify relevant angles and produce or upcycle related content
+ Proficient in Microsoft Office applications
**Preferred Skills and Experience**
+ Strategic communications and content planning skills
+ Familiarity with working in Meltwater
+ Familiarity with working in WordPress
+ Familiarity working with Adobe/Adobe Express
+ Web content management system experience; understanding of SEO and web traffic metrics for reference and application
+ Experience working in a corporate editorial calendar
+ Basic understanding of accessible content and familiarity with creating content that is accessible
+ Understanding of public relations principles, strategies, and tactics
+ Experience in the public sector and/or interest in government, education, health care, or human services a plus
**Qualifications**
+ Bachelor's Degree in Marketing, Advertising, Communications, Public Relations, English, or related field
+ Minimum 3 years experience working in a professional integrated marketing communications environment with work related to content strategy and development, marketing, writing, editing, or related discipline; minimum 1-2 years direct experience in a professional social media role
**Working Conditions** : Remote
#LI-Remote
#LI-MB1
**Compensation:**
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides a reasonable range of compensation for this role. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
Range: $68,400-$91,400
**EEO Statement:**
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.