6,500 Cryptocurrency Marketing Specialist jobs in the United States

Director, Digital Marketing Strategy

11415 Kew Gardens, New York Centene Corporation

Posted 15 days ago

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Job Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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Digital Marketing Strategy Lead

84601 Cottonwood Heights, Utah $110000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is seeking an experienced and creative Digital Marketing Strategy Lead to spearhead their online marketing efforts. This hybrid role, based in Provo, Utah, US , offers a blend of remote work flexibility and in-office collaboration. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:
  • Developing and implementing innovative digital marketing strategies, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
  • Managing and optimizing all digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
  • Conducting market research and competitive analysis to identify new opportunities and trends.
  • Analyzing campaign performance data and generating insightful reports to measure ROI and identify areas for improvement.
  • Collaborating with the content team to create compelling and engaging marketing materials.
  • Managing the company's social media presence and engagement strategies.
  • Developing and executing email marketing campaigns to nurture leads and engage existing customers.
  • Optimizing website content and user experience for search engines and conversion rates.
  • Staying up-to-date with the latest digital marketing tools, trends, and best practices.
  • Working closely with sales and product teams to ensure marketing efforts align with business goals.
  • Managing the digital marketing budget effectively.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. You should possess a minimum of 5-7 years of proven experience in digital marketing, with a strong track record of successful campaign management and growth. Expertise in SEO, SEM, Google Analytics, social media platforms, and various marketing automation tools is essential. Excellent analytical, strategic thinking, and communication skills are required. This hybrid role requires availability for team meetings and strategic planning sessions in Provo, Utah, US , while offering flexibility for remote work on other days. Be a key player in shaping our digital future.
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Digital Marketing Strategy Lead

55401 Minneapolis, Minnesota $110000 Annually WhatJobs

Posted 6 days ago

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Job Description

full-time
Our client is seeking a highly motivated and results-oriented Digital Marketing Strategy Lead to spearhead our online marketing initiatives. This is a fully remote position, allowing you to contribute your expertise from anywhere. As the lead, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. Your role will encompass overseeing SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing strategies. You will analyze market trends, identify new opportunities, and leverage data analytics to optimize campaign performance and ROI. This role requires a deep understanding of the digital marketing landscape, including emerging technologies and best practices. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive and effective marketing efforts. The ability to manage multiple projects simultaneously, meet deadlines, and adapt to a fast-paced environment is crucial. We are looking for a strategic thinker with a proven track record of success in leading digital marketing teams and delivering measurable results. A bachelor's degree in Marketing, Communications, Business, or a related field is required, with a master's degree or relevant certifications being a strong asset. This is an exceptional opportunity to shape the digital presence of a growing company and make a significant impact from the comfort of your home office.

Responsibilities:
  • Develop and execute data-driven digital marketing strategies.
  • Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
  • Analyze campaign performance metrics and provide actionable insights for improvement.
  • Oversee budget allocation and ensure efficient spending across all digital channels.
  • Conduct market research and competitor analysis to identify new opportunities.
  • Manage and mentor a team of digital marketing specialists.
  • Collaborate with internal teams to align marketing efforts with business objectives.
  • Stay abreast of the latest digital marketing trends and technologies.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Master's degree or relevant marketing certifications are preferred.
  • Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
  • Proven expertise in SEO, SEM, social media, content, and email marketing.
  • Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
  • Excellent project management and organizational abilities.
  • Exceptional communication and interpersonal skills.
  • Ability to work independently and effectively in a remote setting.
This role offers a competitive salary, comprehensive benefits, and the flexibility of a remote work environment. Join our client's innovative team and drive our digital future.
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Digital Marketing Strategy Manager

23451 Virginia Beach, Virginia $105000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client, a rapidly growing e-commerce company, is looking for a strategic and data-driven Digital Marketing Strategy Manager to lead their marketing efforts in **Virginia Beach, Virginia, US**. This role is crucial for developing and executing comprehensive digital marketing campaigns that drive customer acquisition, engagement, and retention. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of current digital marketing trends, analytics tools, and platform capabilities. Key responsibilities include developing marketing strategies aligned with business objectives, managing marketing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and campaign execution. Strong analytical skills and the ability to translate data into actionable insights are essential. We are seeking a creative thinker with a proven ability to manage complex campaigns and deliver measurable results. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable. This is an exciting opportunity to make a significant impact on a thriving business in the heart of **Virginia Beach, Virginia, US**. The successful candidate will be instrumental in shaping the company's online presence and driving significant business growth through innovative digital strategies. If you are passionate about digital marketing and possess a strategic mindset, we encourage you to apply.
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Digital Marketing Strategy Lead

84601 Cottonwood Heights, Utah $95000 Annually WhatJobs

Posted 9 days ago

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Job Description

full-time
Our client is looking for an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts from their offices in Provo, Utah, US . This strategic role will involve developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, current marketing trends, and analytics tools to measure campaign performance and optimize strategies. Key responsibilities include creating data-driven marketing plans, managing marketing budgets, overseeing the creation of engaging digital content, and analyzing website traffic and user behavior. You will also be responsible for identifying new digital marketing opportunities and staying ahead of industry best practices. This role requires a minimum of five years of experience in digital marketing, with a proven track record of success in developing and executing profitable campaigns. A Bachelor's degree in Marketing, Business, Communications, or a related field is required; a Master's degree is a plus. Strong analytical skills, proficiency with marketing automation platforms (e.g., HubSpot, Marketo), and expertise in SEO/SEM tools (e.g., Google Analytics, SEMrush) are essential. Excellent communication and presentation skills are needed to collaborate with cross-functional teams and present strategy to stakeholders. This is a fantastic opportunity to shape the digital future of a growing organization and drive measurable business outcomes.
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Digital Marketing Strategy Lead

46204 Indianapolis, Indiana $98000 Annually WhatJobs

Posted 15 days ago

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Job Description

full-time
Our client, a fast-paced and innovative company in the Marketing sector, is looking for a talented Digital Marketing Strategy Lead to spearhead our online presence and engagement initiatives. This crucial role, located at our **Indianapolis, Indiana, US** office, will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and engagement. You will oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. Key responsibilities include conducting market research and competitive analysis to identify opportunities, defining target audiences, and crafting compelling campaign messaging. You will manage the digital marketing budget, allocate resources effectively, and track campaign performance against key metrics (KPIs) such as ROI, CPA, and conversion rates. Collaboration with cross-functional teams, including creative, web development, and product marketing, will be essential to ensure integrated and impactful campaigns. You will also stay abreast of the latest digital marketing trends, tools, and best practices, continuously optimizing strategies for maximum effectiveness. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 6 years of progressive experience in digital marketing strategy and execution. Proven expertise in SEO, SEM, social media management, content creation, and analytics platforms (e.g., Google Analytics, Adobe Analytics) is required. Excellent analytical skills, a data-driven mindset, and strong project management capabilities are essential. Experience with marketing automation platforms and CRM systems is a plus. If you are passionate about leveraging digital channels to build strong brands and drive business growth, we encourage you to apply.
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Marketing Strategy Lead

19893 Wilmington, Delaware JPMorgan Chase

Posted today

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Join Chase as a Marketing Strategy Manager within the Small Business and Lending Marketing team and develop integrated marketing strategies to help small business owners maximize the value of their credit cards. Specifically, this marketing leader will work to amplify small business card benefits, partner benefits and travel and shopping features across the full portfolio of small business credit card products, (ie, Ink and the newly launched Sapphire Reserve for Business) to engage, deepen and retain existing small business credit card customers. This position sits within Chase's Marketing Growth & Innovation organization.
**Job Responsibilities:**
This person will own the integrated marketing plans for reinforcing key card benefits across the Chase ecosystem for existing small business credit card customers (card benefits, partner offers, events and experiential access, etc). This leader will shape engagement strategies across owned channels like email, direct mail and site and partner closely with brand, PR, content, social and paid media teams to amplify messaging for the SMB segment. This candidate will partner across multiple lines of business (LOBs), as well as centers of excellence (COE) for brand, marketing execution, and legal to secure prioritization and resourcing for SMB marketing campaigns. They will be responsible for campaign segmentation, messaging, creative development, testing, performance and investment optimization.
+ Engage existing small business credit card customers through integrated, owned channel strategies designed to reinforce card value and partner benefits
+ Synthesize market research, insights and data to develop segment-specific positioning, messaging and value propositions
+ Collaborate with cross-functional teams and serve as an advocate for the small business customer
+ Track campaign and segment spend, share and engagement metrics
+ Manage a team of 1-2 marketing professionals to deliver a robust engagement marketing calendar across digital channels including site, social, email, content and paid media
+ Partner with portfolio product teams to bring to market new features and benefits
+ Monitor and analyze campaign performance, using data-driven insights to refine strategies and improve results
+ Ensure brand messaging and visual identity are consistent across all marketing materials and channels
+ Utilize market research and data insights to inform and enhance marketing strategies
+ Present results and updates to senior leaders in the organization
**Required qualifications, capabilities, and skills:**
+ Minimum of 7 years experience in integrated digital marketing strategy
+ Experience executing engagement strategies across email, direct mail, digital, social and paid media channels.
+ Experience working with agency/internal creative partners to develop net new campaigns from inception to launch
+ Strong relationship management skills and demonstrated track record effectively collaborating with product, analytics, finance, legal, content, research, brand, social and performance media teams
+ Results-focused, with a track record of driving successful marketing initiatives
+ Innovative mindset with the ability to adapt and implement new marketing strategies
+ Excellent analytical skills, with proficiency in leveraging data to inform decision-making and optimize marketing performance
+ Ability to thrive in a fast-paced, dynamic environment
**Preferred qualifications, capabilities, and skills:**
+ Bachelor's degree in marketing, business, or a related field
+ Experience within the financial services industry
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
**Base Pay/Salary**
New York,NY $133,000.00 - $190,000.00 / year
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Marketing Strategy Manager

33747 Saint Petersburg, Florida Raymond James Financial, Inc.

Posted 4 days ago

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Job Description

**Essential Duties and Responsibilities:**
+ Working with Marketing senior leadership and the Data Insights team, identifies advisor experience metrics/KPIs and establishes overall advisor experience objectives and goals.
+ Develops plans to acquire external market research data as well as internal research data, interprets responses/results, and makes actionable business decisions based on insights.
+ Designs, proposes and implements marketing strategies, guidelines and procedures within broad principles and policies to meet short- and long-term business needs.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds broad-based support for marketing ideas and projects. Develops concepts for marketing campaigns and leads cross-functional teams on creative and campaign execution. Creates, curates, and distributes content to achieve defined objectives and align with roadmap and goals.
+ Develops, tests, and executes CRM, email, and other direct marketing campaigns and tactics with a high level of accuracy and attention to detail. Measures outcomes against KPIs and adjusts future campaigns as a result.
+ Manages deadlines, expectations, and logistics coordination for meetings, conferences/events, and projects through regular communication. Leads conference/event participation and content coordination for Marketing, and tracks results of participation.
+ Prepares/manages cost estimates and budgets for key events and initiatives.
+ Develops actionable analysis on the effectiveness of various marketing strategies and campaigns and incorporates insights into marketing plans and future initiatives.
+ Builds relationships on all levels, both within and outside of the department, including associates in the firm's account management, product management, corporate communications, practice management, data/insights, IT, content coordination, and other departments. Develops/ensures connections leading to enhanced opportunities for visibility and advisor engagement.
+ Presents to audiences of various levels and sizes (financial advisors, branch professionals, prospective advisors, RJ management) on topics ranging from a general marketing overview to topics requiring a higher level of marketing subject matter expertise. Presents to management audiences to gain feedback and/or approval for roadmaps, campaigns/strategies, budgets and other plans. Represents department in booths at conferences, expos, technology centers, etc.
+ Manages all aspects of the Marketing Advisory Council(s), including member selection and ongoing communication, agenda/content and presenter coordination, council meeting moderation, and all meeting logistics.
+ Builds and maintains database of advisor success stories/case studies and manages ongoing relationships with advisors, branch/complex managers, branch professionals, etc.
+ Supports the Home Office Visit (HOV) program for prospective advisors meeting with marketing leaders.
+ Independently balances multiple conflicting resource and priority demands.
+ Performs other duties and responsibilities as assigned.
**Knowledge, Skills, and Abilities:**
**In-depth knowledge of:**
+ Marketing processes and overall business knowledge sufficient to develop marketing strategies within the organization on interdepartmental, corporate, business-to-business, and/or client levels.
+ Industry trends with the ability to determine and convey their potential impact upon various audiences.
+ Database marketing; ability to incorporate data-driven decision-making into all aspects of the business.
**Skill in:**
+ Organization, planning, and time management skills, as well as a "roll up the sleeves" mentality sufficient to independently oversee multiple projects from start to completion.
+ Excellent written and oral communication skills, as well as strong interpersonal skills.
+ Potential for strong negotiation, conflict resolution, and relationship management skills.
**Ability to:**
+ Interact with management at all levels as well as current and prospective financial advisors.
+ Lead work groups on a daily basis, utilizing management competencies and leadership skills.
+ Work with a wide range of constituencies in a decision-making framework.
+ Work in a client-focused and team-based environment.
+ Be a creative thinker and maintain an entrepreneurial mindset.
+ Work in a dynamic, growing environment.
+ Work primarily independently, with very limited oversight.
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Manager, Marketing Strategy

33126 Flagami, Florida NBC Universal

Posted 4 days ago

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Job Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager is a key player in Telemundo's entertainment marketing strategy, responsible for orchestrating promotional campaigns across various entertainment properties, including scripted series, reality shows, and specials. This role involves managing projects, collaborating with diverse stakeholders, building campaign amplification plans, and overseeing promotional assets throughout the organization. The ideal candidate will excel in strategic planning, stakeholder management, and campaign execution, ensuring cohesive marketing efforts that span multiple platforms and properties within the Telemundo and NBCU ecosystems.
Basic Requirements:
+ Strategic Planning and Execution
+ In-depth understanding of our target audience as well as our product
+ Development of marketing strategic briefs
+ Present promotional strategy decks to internal/external stakeholders.
+ Build amplification plans across owned and earned media
+ Assist in managing launch campaigns and ongoing promotion for all Entertainment properties.
+ Lead end-to-end promotional ownership of various Entertainment Priorities.
+ Stakeholder Collaboration
+ Collaborate with stakeholders and other departments, including Creative, social/digital, network shows, external partners, local stations, and PR.
+ Asset Management and Distribution
+ Request promotional assets through various operational systems.
+ Distribute on-air and off-air promotional elements for all Entertainment properties across stakeholders.
+ Campaign Management and Analysis
+ Conduct marketing campaign recaps for each property.
+ Assist in identifying cross-promotion opportunities and synergies across Telemundo and NBCU outlets.
+ Project Management
+ Organize and participate in brainstorming sessions.
+ Coordinate planning with stakeholders.
+ Manage talent requests.
Additional Requirements:
+ This role requires strong interpersonal skills and entrepreneurial spirit. An organized self-starter, who can combine a thorough understanding of the marketing opportunities and needs, with effective written and verbal communication skills.
+ This role requires an individual who can adapt to changing priorities. A person that is comfortable managing pressure and someone who genuinely enjoys building and maintaining valuable relationships with key partners.
+ Strong communication skills with the ability to clearly articulate details to senior management. Outstanding presentation skills are a must. Solid storytelling skills for business presentations
+ Fluency in Spanish and English is a must.
+ Minimum of 5 years of experience, ideally in media or entertainment.
+ Requires some travel.
+ Knowledge of entertainment programming formats, including scripted series, reality shows, and specials is preferred.
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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Manager, Marketing Strategy

10176 New York, New York NBC Universal

Posted 3 days ago

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Job Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Universal Television Entertainment Group (UTEG) is seeking a brand strategist to join our Marketing Strategy team - a creative thinker with an analytical mind, who's passionate about shaping how brands connect, communicate to their audiences, and grow. As Manager, Marketing Strategy, you'll work closely with the Vice President, Marketing Strategy in advancing the evolution of the Peacock brand, ensuring it shows up consistently across campaigns, content, and culture. You'll help articulate the brand's vision, positioning, and strategic guardrails - then translate it into actionable direction for title strategies, creative development, and cross-functional collaboration. This is a role for someone who sees brand not as a logo or a tagline, but as a living story told through every audience interaction.
You'll also support the development of marketing strategies for priority titles under the Bravo brand (think franchises like The Real Housewives, Vanderpump Rules, and Below Deck), crafting messaging and positioning briefs that fuel fandom to drive audience awareness, tune-in, and engagement. You'll play a critical role in leveraging data and insights to help marketing teams understand the unique value proposition, cultural context, and growth opportunities for original unscripted programming, and the Bravo brand writ large.
The Person:
You're a brand thinker at heart - someone who sees a throughline between strategy, storytelling, and audience connection. You're equally comfortable in a brainstorm and a boardroom - distilling insights, aligning stakeholders, and crafting strategic narratives that inspire creative work and drive business results. You are proactive, ask thoughtful questions, collaborative, and are comfortable navigating ambiguity. You are open-minded and adaptable, operating with others from a place of positivity and respect.
Responsibilities:
Include, but are not limited to:
+ Support the evolution of Universal Television Entertainment Group's streaming brand strategy, championing the implementation of a new brand narrative, tone of voice, and messaging frameworks that shape how Peacock connects to priority brands and franchises across NBCUniversal.
+ Leverage data, insights, and analysis to architect title marketing strategies supporting priority franchises within the Bravo brand.
+ Craft strategic briefs that connect brand marketing efforts with critical vitals, such as subscriber growth, viewership, and engagement.
+ Work closely with Decision Sciences and Content Analytics teams to analyze data and track the performance of key content and campaigns.
+ Liaise with title, brand, and consumer engagement marketing teams to ensure seamless integration and alignment of plans with overarching brand and campaign strategy.
+ Evaluate creative concepts and campaign assets to ensure they align with Peacock's brand strategy and positioning - offering clear feedback that bridges business goals and audience resonance.
+ Working in tandem with team, track perception vitals and brand health in an effort to inform strategic recommendations for positioning evolution.
+ Represent Peacock's brand strategy with fluency in order to translate its implication across a myriad of cross-functional teams.
Basic Requirements:
+ + 5+ years of consumer and/or entertainment marketing strategy experience.
+ Versatile communicator, comfortable conversing with stakeholders across disciplines - from brand and creative teams to product teams.
+ Strong visual storyteller with demonstrated writing and presentations skills who brings strategies to life in compelling, easily understood ways, with a mastery of Keynote for Mac, or openness to learn it.
+ Analytical individual with a high degree of comfort synthesizing data and insights to inform their day-to-day work.
+ Excellent collaborator who builds relationships with ease and is comfortable moving work forward in a matrix-style organization.
+ A fast learner with a high capacity, able to manage and execute multiple projects simultaneously.
+ Strong work ethic, with a dedication to excellence and exceptional attention to detail.
Desired Characteristics:
+ + Bachelor's Degree preferred, MBA or master's degree a plus
Additional Requirements:
+ + Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
+ This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $85,000- $105,000 (bonus eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
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