594 Customer Behavior Analysis jobs in the United States

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.
Your day to day
+ Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
+ Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
+ Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area's objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.
+ Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects
+ Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.
What we need from you
+ Demonstrated computing and database reporting skills.
+ Demonstrated programming experience with statistical and database software (BigQuery SQL, SAS, R, Business Objects).
+ Demonstrated knowledge of Microsoft Excel functionality.
+ Demonstrated experience in a decision-support and data warehousing environment.
+ Demonstrated project management experience in organizing, planning and executing large-scale projects
+ Demonstrated understanding of business analysis processes.
+ Demonstrated understanding of stakeholder's processes.
+ Demonstrated knowledge of hotel operations and the hotel industry, and demonstrated ability to access relevant information and understand the competitive market.
+ Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user.
+ Bachelor's or Master's Degree with a concentration in Statistics, Mathematics , Operations Research, Marketing or other related field of study, or an equivalent combination of education and work related experience.
+ 5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position, preferably in a management position
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
#LI-AA5
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
**Important information** :
+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
+ If you require reasonable accommodation during the application process, please click here .
+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
+ If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

**Manager, Marketing Analytics**
**Location: Wilmington, DE (Hybrid)**
OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.
The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.
**The Role**
In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.
**Responsibilities:**
+ Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
+ Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
+ Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
+ Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
+ Manage multiple competing projects, setting clear expectations, and adhering to deadlines.
**Qualifications**
+ Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
+ 5+ years of experience in complex, data-driven problem-solving.
+ Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
+ Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
+ Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
+ Ability to work independently, make sound, fact-based recommendations, and think strategically.
+ Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
+ Customer-focused mindset with a passion for delivering innovative marketing solutions.
+ Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).
**Who We Are**
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
+ Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
+ Up to 4% matching 401(k)  
+ Employee Stock Purchase Plan (10% share discount)  
+ Tuition reimbursement  
+ Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
+ Paid sick leave as determined by state or local ordinance, prorated based on start date
+ Paid holidays (7 days per year, based on start date)
+ Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
_This position is not eligible for Visa Sponsorship._
**POSITION SUMMARY:**
The Marketing Analytics Manager will play a vital role in supporting Nestlé USA's divisions by providing timely and unbiased insights to help inform key business decisions. This position requires a strong analytical mindset to develop and deliver perspectives grounded in data and statistical models, coupled with a deep understanding of evolving market and category dynamics. The successful candidate will utilize various analytical tools and leverage a variety of data sources (both syndicated and custom) to diagnose business performance, identify and size potential challenges and opportunities, and make impactful recommendations on marketing strategy and commercial allocation to help Nestle USA win in the marketplace.
**PRIMARY RESPONSIBILITIES:**
+ Conduct thorough analyses of business performance, including sales driver decomposition
+ Evaluate marketing performance and help guide commercial budget allocation through marketing mix modeling
+ Size future category growth potential by analyzing market trends and shifts in consumer behavior
+ Identify and size potential headwinds and tailwinds driven by macroenvironmental forces
+ Perform ad-hoc analyses requiring heavier data-driven approaches to support business decision-making
+ Build strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights team
+ Collaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectives
+ Present findings and recommendations to stakeholders in a clear and actionable manner, ensuring insights drive decision making at all levels
+ Champion Marketing Analytics by identifying opportunities to enhance capabilities, influence organizational strategy, and drive performance improvements.
**REQUIREMENTS AND MINIMUM EDUCATION LEVEL:**
+ Bachelor's degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related field
+ Master's degree in a relevant field is a plus
**DESIRED EXPERIENCE:**
+ 5+ years of proven experience in marketing analytics, data analysis, marketing research, or a related field, preferably within a consumer goods or retail environment
+ Demonstrated ability to interpret complex data sets, with a proven track record of deriving actionable insights that impact business outcomes
+ Experience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Scintilla)
+ Proficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)
+ Familiarity with data visualization tools (e.g., Tableau, Power BI)
+ Understanding of statistical modeling techniques and their application in marketing analysis
**DESIRED SKILLS:**
+ Strong analytical, creative problem-solving and decision-making skills
+ Strong interpersonal, collaboration, communication, and storytelling skills
+ Ability to convey complex analytical insights to non-technical stakeholders
+ Ability to work collaboratively in a fast-paced, team-oriented environment
+ Enthusiasm for developing a deeper understanding of category and marketplace dynamics
+ Passion for driving businesses strategy and making a meaningful impact
+ Desire to stay ahead of broader market/industry trends (general research and business news, new methodologies and techniques), and seek out opportunities to self-educate proactively
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: .
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at Requisition:

Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we're all working towards the same goal - to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity - and responsibility - to be there for every moment in our consumers' lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
_This position is not eligible for Visa Sponsorship._
**POSITION SUMMARY:**
The Marketing Analytics Manager will play a vital role in supporting Nestlé USA's divisions by providing timely and unbiased insights to help inform key business decisions. This position requires a strong analytical mindset to develop and deliver perspectives grounded in data and statistical models, coupled with a deep understanding of evolving market and category dynamics. The successful candidate will utilize various analytical tools and leverage a variety of data sources (both syndicated and custom) to diagnose business performance, identify and size potential challenges and opportunities, and make impactful recommendations on marketing strategy and commercial allocation to help Nestle USA win in the marketplace.
**PRIMARY RESPONSIBILITIES:**
+ Conduct thorough analyses of business performance, including sales driver decomposition
+ Evaluate marketing performance and help guide commercial budget allocation through marketing mix modeling
+ Size future category growth potential by analyzing market trends and shifts in consumer behavior
+ Identify and size potential headwinds and tailwinds driven by macroenvironmental forces
+ Perform ad-hoc analyses requiring heavier data-driven approaches to support business decision-making
+ Build strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights team
+ Collaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectives
+ Present findings and recommendations to stakeholders in a clear and actionable manner, ensuring insights drive decision making at all levels
+ Champion Marketing Analytics by identifying opportunities to enhance capabilities, influence organizational strategy, and drive performance improvements.
**REQUIREMENTS AND MINIMUM EDUCATION LEVEL:**
+ Bachelor's degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related field
+ Master's degree in a relevant field is a plus
**DESIRED EXPERIENCE:**
+ 5+ years of proven experience in marketing analytics, data analysis, marketing research, or a related field, preferably within a consumer goods or retail environment
+ Demonstrated ability to interpret complex data sets, with a proven track record of deriving actionable insights that impact business outcomes
+ Experience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Scintilla)
+ Proficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)
+ Familiarity with data visualization tools (e.g., Tableau, Power BI)
+ Understanding of statistical modeling techniques and their application in marketing analysis
**DESIRED SKILLS:**
+ Strong analytical, creative problem-solving and decision-making skills
+ Strong interpersonal, collaboration, communication, and storytelling skills
+ Ability to convey complex analytical insights to non-technical stakeholders
+ Ability to work collaboratively in a fast-paced, team-oriented environment
+ Enthusiasm for developing a deeper understanding of category and marketplace dynamics
+ Passion for driving businesses strategy and making a meaningful impact
+ Desire to stay ahead of broader market/industry trends (general research and business news, new methodologies and techniques), and seek out opportunities to self-educate proactively
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at or please dial 711 and provide this number to the operator: .
This position is not eligible for Visa Sponsorship.
Review our applicant privacy notice before applying at Requisition:

We're looking for a highly motivated and experienced Marketing Analytics Manager to lead the strategic development, implementation, and analysis of our marketing analytics. In this crucial role, you'll drive data-informed decisions, optimize our digital presence, and maximize the impact of our B2B marketing campaigns.
The ideal candidate is a data-driven marketer with a strong grasp of digital marketing best practices. You'll be responsible for tracking the performance and effectiveness of marketing tactics and communications across the USRBU. Key functions include monitoring, measuring, and analyzing all marketing performance data, such as lead flow, website performance, campaign results, content effectiveness, and lead scoring. You'll deliver actionable insights and recommendations to enhance campaign performance and help the team achieve its goals.
**Responsibilities**
+ **Marketing Analytics** : Gather, analyze, and interpret marketing data from diverse sources like website analytics, CRM systems, and database management platforms. Develop comprehensive reports, scorecards, and dashboards to track key marketing metrics and KPIs across all channels (website, social media, email, paid advertising). Communicate campaign insights, optimization strategies, and recommendations to marketing teams through compelling, data-driven stories. Ensure the accuracy and integrity of all data used.
+ **Campaign Measurement & Optimization** : Collaborate with portfolio marketers and demand generation teams to design and implement robust campaign tracking and measurement methodologies. Analyze campaign performance data to identify areas for improvement and proactively optimize effectiveness for future planning.
+ **Marketing Support** : Provide data-driven insights and recommendations to inform marketing strategies for portfolio marketers. Work closely with portfolio marketers and demand generation to ensure alignment and consistency across all marketing activities. Contribute to the development of marketing plans and budgets.
**Essential Functions**
+ Develop and present monthly metric reports to the executive team.
+ Complete comprehensive quarterly ROI reporting with actionable enhancement recommendations.
+ Conduct campaign-level reporting and collaborate with Campaign Managers and Portfolio Marketers to improve campaign performance.
+ Develop ad hoc reporting for high-priority projects as needed.
+ Track competitive tactical tools and their market effectiveness, providing insights into our performance against benchmarks.
+ Research and present new marketing techniques or concepts for team consideration.
**Qualifications**
+ Bachelor's Degree.
+ 5+ years of experience in marketing analytics, including experience in enterprise B2B marketing or for a B2B digital agency.
+ Experience within Healthcare and/or Life Sciences is a plus.
+ Proven experience with advanced analytics reporting and managing large data sets.
+ High proficiency in Microsoft Excel, Google Sheets, and Google Docs.
+ Strong understanding of marketing analytics tools and technologies (e.g., Google Analytics, Google Tag Manager, CRM systems, marketing automation platforms).
+ Google Analytics Certification is a plus.
+ Excellent analytical, problem-solving, communication, and interpersonal skills.
+ Highly proactive, independent, and possessing excellent organizational skills.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. potential base pay range for this role, when annualized, is $75,600.00 - $189,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.
To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.
EEO Minorities/Females/Protected Veterans/Disabled

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at-all from Day One.
**Job Description**
_We are hiring for multiple roles across different customer support areas. Candidates will be matched according to their skillset._
U.S. Bank is seeking a highly skilled and data-savvy Marketing Analyst to join the Marketing Analytics and Technology team. The ideal candidate will have a strong technical background in data analysis and the ability to draw actionable insights from data to optimize marketing efficiency. This role will focus on upper funnel metrics, including brand awareness and consideration, as well as utilize Marketing Mix Models (MMM) to measure and optimize the impact of our brand marketing efforts on driving ROI.
**Primary Responsibilities**
+ Analyze and interpret data to provide insights and recommendations for brand marketing strategies.
+ Perform various segmentation and marketing campaign analyses to continually make recommendations for optimizing marketing campaigns.
+ Use statistical methodologies to help design marketing campaign experimentation and test and learn discipline to measure incrementality from marketing
+ Synthesize cross channel marketing performance in a cohesive story, inclusive of Owned, Paid Media and Mass media channels.
+ Collaborate with cross-functional teams to align marketing strategies with business objectives.
+ Leverage multiple analytic tools (research/survey analytics, MMM models etc.) with a focus on storytelling with data.
+ Present findings and recommendations to marketing and line of business partners.
**Basic Qualifications**
+ Bachelor's degree in a related field, or equivalent work experience
+ Five to seven years of statistical and/or data analytics experience
**Preferred Qualifications**
+ 5 years of relevant experience in analytics, dashboarding, and driving insights, storytelling.
+ 3+ years of hands-on experience and knowledge leveraging SQL, SAS, python
+ Expert user of analytics data visualization tools such as Tableau or Power BI
+ Hands-on experience with datasets produced from various marketing tactics including direct mail, e-mail, programmatic/direct buy display, social media, affiliate marketing, SEO/SEM, as well as owned channel advertising on digital properties
+ Understanding of various marketing measurement methodologies including AdTech platform reporting, last touch attribution and Marketing Mix Modeling
+ Experience in financial services with knowledge of products, customers, transaction and interaction data, including source systems
+ Impeccable attention to detail, while being comfortable with data ambiguity
+ Ability to work and thrive in collaborative work environment as well as independently to drive results
Tag: INDMO
* **Th** **is** **role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.**
If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants ( .
**Benefits:**
Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):
+ Healthcare (medical, dental, vision)
+ Basic term and optional term life insurance
+ Short-term and long-term disability
+ Pregnancy disability and parental leave
+ 401(k) and employer-funded retirement plan
+ Paid vacation (from two to five weeks depending on salary grade and tenure)
+ Up to 11 paid holiday opportunities
+ Adoption assistance
+ Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
**E-Verify**
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program ( .
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $105,400.00 - $124,000.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
**Posting may be closed earlier due to high volume of applicants.**

Description
Robert Half is actively partnering with an Austin-based client to identify a Marketing Analytics Specialist (contract). In this role, you will be instrumental in transforming marketing data into actionable insights that drive strategic decisions, optimize campaign performance, and improve customer engagement. This role is on-site in Austin, Tx.
Key Responsibilities:
+ Analyze marketing performance across channels (paid media, email, social, SEO, etc.) and provide actionable insights.
+ Develop and maintain dashboards and reports using tools like Google Analytics, Tableau, and Excel.
+ Collaborate with cross-functional teams to define KPIs and measure ROI of marketing initiatives.
+ Conduct A/B testing and conversion rate optimization to improve campaign effectiveness.
+ Segment audiences and analyze customer behavior to support personalization strategies.
+ Present findings and recommendations to stakeholders in a clear, compelling manner.
+ Monitor trends and identify opportunities for growth and efficiency.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
+ 3+ years of experience in marketing analytics or a similar data-focused role.
+ Proficiency in Google Analytics, SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).
+ Proficient understanding of digital marketing channels and metrics.
+ Experience with A/B testing and statistical analysis.
+ Excellent communication and storytelling skills with data.
Preferred Skills & Experience:
+ Experience with marketing automation platforms (e.g., HubSpot, Marketo).
+ Familiarity with Python or R for data analysis.
+ Knowledge of customer journey mapping and attribution modeling.
+ Background in eCommerce, SaaS, or B2B marketing analytics.
+ Certification in Google Analytics or similar platforms.
Contract Benefit Offerings:
+ Healthcare (medical, dental, and vision plans)
+ 401(k) and retirement plans
+ Commuter benefits
+ Employee and vendor discounts
+ Employee Assistance Program (EAP)
+ And many more!
Technology Doesn't Change the World, People Do.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

**About Us**
**Since 1989, SHI International Corp. has helped organizations change the world through technology. We've grown every year since, and today we're proud to be a $15 billion global provider of IT solutions and services.**
**Over 17,000 organizations worldwide rely on SHI's concierge approach to help them solve what's next.** **But the heartbeat of SHI is our employees - all 6,000 of them.** **If you join our team, you'll enjoy:**
+ **Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.**
+ **Continuous professional growth and leadership opportunities.**
+ **Health, wellness, and financial benefits to offer peace of mind to you and your family.**
+ **World-class facilities and the technology you need to thrive - in our offices or yours.**
**Job Summary**
The Manager - Marketing Analytics is a key member of the Marketing Operations team, responsible for driving a unified data strategy that supports marketing effectiveness and decision-making. This role collaborates closely with stakeholders to understand reporting needs, identify and assess data sources, and ensure data quality. A core responsibility includes compiling and maintaining comprehensive data dictionaries and formalizing data agreements with marketing teams-defining metric ownership and reporting standards. In addition to designing robust data architectures, the Manager - Marketing Analytics develops scalable data models and frameworks that deliver actionable insights.
**Role Description**
+ Collaborate with Marketing leadership to define data strategy and architecture aligned with KPIs and performance analysis
+ Develop and implement standardized data models and frameworks to ensure consistent reporting and data quality
+ Compile and maintain data dictionaries and data agreements with marketing teams, including metric ownership and reporting protocols
+ Identify and document data sources and integration rules to ensure data integrity and accuracy
+ Design and oversee scalable data infrastructure to support reporting and analytics
+ Utilize tools such as Power BI and Python to build and maintain dashboards and analytics environments
+ Communicate data architecture strategies and insights across the Marketing organization to promote data literacy and alignment
**Behaviors and Competencies**
+ Strategic Thinking: Can analyze complex situations, anticipate future trends, and align and integrate strategies across departments or functions.
+ Leadership: Can take ownership of complex team initiatives, collaborate with others in decision-making processes, and drive team performance.
+ Business Acumen: Can develop and execute business plans to drive growth and profitability.
+ Creativity: Can apply creativity to complex challenges, collaborate with others to foster creative thinking, and champion creative initiatives.
+ Communication: Can effectively communicate complex ideas and information to diverse audiences, facilitate effective communication between others, and mentor others in effective communication.
+ Analytical Thinking: Can use advanced analytical techniques to solve complex problems, draw insights, and communicate the solutions effectively.
+ Adaptability: Can lead others through change, help teams adapt to new directions, and create a culture open to change.
+ Collaboration: Can take ownership of team initiatives, foster a collaborative environment, and ensure that all team members feel valued and heard.
+ Customer-Centric Mindset: Can take ownership of customer-centric initiatives, ensuring products and services align with customer needs. Collaborates with cross-functional teams to integrate customer feedback into product development.
+ Results Orientation: Can set strategic goals for the organization and lead multiple teams to achieve these goals, demonstrating a strong orientation towards results.
**Skill Level Requirements**
+ Experience in utilizing current marketing channels and techniques to reach target audiences. - Expert
+ Experience in developing and executing strategies to generate interest and support the sales process. - Expert
+ Ability to examine and model data to support marketing decision-making. - Expert
+ Proficiency in utilizing Customer Relationship Management software for data-driven marketing. - Expert
+ Ability to effectively utilize applications like Teams, SharePoint, Word, Excel, and PowerPoint for marketing tasks. - Expert
**Other Requirements**
+ Bachelor's or Master's degree in a related field or equivalent work experience
+ 3-5 years of experience in data analysis, business intelligence, and data governance
+ Experience with Power BI Service, Microsoft Fabric, and Marketo Measure preferred
+ Strong proficiency in SQL and data visualization tools (e.g., Tableau, Power BI)
+ Microsoft Certified: Power BI Data Analyst Associate
+ Ability to travel 20%
**Preferred:**
+ 1+ years of management experience
+ Python experience preferred, especially for data processing and automation
+ Microsoft Certified: Azure Fundamentals
+ Microsoft Certified: Fabric Analytics Engineer Associate
The estimated annual pay range for this position is $0,000 - 126,000 which includes a base salary and bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity - M/F/Disability/Protected Veteran Status

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.
Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.
**Overview**
We are seeking a skilled and results-driven **Director of Marketing Analytics** to lead our marketing analytics strategy. This role will oversee the development and execution of advanced analytical frameworks, including Marketing Mix Modeling (MMM), marketing campaign analytics and omnichannel orchestration to drive strategic decision-making and optimize marketing investments. The Director will serve as a key thought leader, partnering with cross-functional teams to deliver actionable insights that enhance ROI and accelerate business growth.
**Key Responsibilities**
+ **Marketing Mix Modeling and optimization:** Design and operationalize MMM to measure channel impact on leads and priority KPIs; translate rigorous statistical findings into budget optimization plans, and scenario guidance. Use model outputs to recommend adjustments and improvements to marketing strategies.
+ **Campaign Analytics:** Manage Marketing Tactic measurement framework. These involve Test & Learns, Pilots, Brand Lift, A/B testing, etc.
+ **AI-Enabled Analytics:** Bring GenAI and ML solutions into the workflow where they add real value whether thats automating Omnichannel orchestration tasks, running predictive models, or enabling self-serve analytics for marketers.
+ **Stakeholder Management:** Work closely with media, strategy, and Brand teams to understand business objectives and align analytical approaches with strategic goals. Participate in meetings to discuss insights and drive data-driven decision-making.
+ **Vendor Management:** Lead NPP Data science team and work closely with IM team to manage Campaign analytics data from diverse sources, including, promotional tactic data from Consumer and Health care professionals. Employ statistical software and programming languages (e.g., R, Python) to conduct rigorous analysis and present findings.
+ **Reporting & Visualization:** Collaborate with the COE (Center of Excellence) team to manage the Marketing 360 dashboard, creating visualizations that effectively present complex analytical insights in a clear and actionable way. Provide regular updates to Omnichannel Brand leads on the performance of marketing tactics and key support initiatives they oversee.
+ **Research & Innovation:** Stay current with industry trends and emerging technologies, and best practices in Decision science space. Propose and implement innovative techniques to enhance analytical capabilities.
**Qualifications**
+ **Education:** Master's degree in Statistics, Data Science, Economics, Marketing, or a related field.
+ **Experience:** 9+ years of experience in data analysis with a focus on marketing mix modeling or related fields. Demonstrated expertise in using statistical methods and tools to drive marketing insights. Bayesian methodologies are a plus.
+ **Technical Skills:** Proficiency in statistical software and programming languages such as Python, R, SAS, or MATLAB. Experience with data visualization tools like Power BI is a plus.
+ **Analytical Skills:** Strong analytical and problem-solving abilities with a solid understanding of statistical modeling techniques and their application in marketing.
+ **Communication:** Excellent verbal and written communication skills with the ability to present complex data findings to non-technical stakeholders in a clear and engaging manner.
+ **Attention to Detail:** Meticulous attention to detail with a strong focus on data accuracy and integrity.
+ **Project Management:** Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Note: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For U.S. locations that require disclosure of compensation, the starting pay for this role is between $170,000.00 and $230,000.00. The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors.
U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.
Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.
To learn more please readBausch + Lomb's Job Offer Fraud Statement ( .
Our Benefit Programs:Employee Benefits: Bausch + Lomb ( must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.