4,339 d2c jobs in the United States
Director, D2C ecommerce
Posted today
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Job Description
Reporting to the VP, Digital Marketing and eCommerce, this person will oversee Corsair and Drop global D2C stores and web operations ensuring we meet growth and revenue goals, while driving strategic initiatives. This person will also nurture a high-performing team and work closely with cross-departmental teams to ensure alignment with company goals and targets.
Position Summary, Responsibilities and Expectations:
* Oversee the day-to-day sales operations of Corsair.com and Drop.com platforms to meet revenue and profit goals
* Manager and optimize D2C promotional calendar, pricing strategies, and inventory planning to drive growth
* Work with Channel Marketing, GTM and Corporate Marketing to develop and execute sales campaigns and promotions to drive revenue growth and conversion
* Collaborate with our Web Experience team and Digital Marketing to optimize D2C sales funnel, including website performance, user experience, product page optimization, and marketing channel performance
* Track and analyze performance to identify areas for improvement and make data-driven decisions
* Work closely with demand planners and channel marketing on accurate forecasting
* Oversee product and content merchandising on D2C platforms
* Partner with wider Marketing, Product, Supply Chain, and Customer Service teams to align initiatives that drive broader company goals
* Lead new eCommerce initiatives such as new market expansion and social commerce
* Stay on top of eCommerce trends, technologies and competitive landscape
Essential Skills and Experience:
* 7+ years experience in direct-to-consumer businesses with merchandising and commercialization exposure, sales planning and experience managing site experience a plus.
* 3+ years of experience in eCommerce leadership, with a focus on direct-to-consumer sales required
* BS/BA in marketing, economics, business, or other technical field preferred
* Experience setting and managing to sales and margin goals using available analytics and cross-team resources
* Demonstrated ability to develop and execute eCommerce strategies that drive results.
* Strong understanding of eCommerce best practices, including SEO, SEM, social media marketing, conversion rate optimization, and email marketing.
* Excellent data analysis and reporting skills.
* Ability to collect, analyze, and interpret data to drive informed decision-making.
* Ability to manage and lead a team effectively.
* Knowledge of the computer peripheral and hardware industry; able to understand and forecast the competitive landscapes, trends, etc.
For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.
Annual Salary Range $170,000-$210,000 USD
D2C Experience & Content Manager
Posted today
Job Viewed
Job Description
Locations:
Remote NYC or CA based
OR
Hybrid: CA - Los Angeles (3X week in office in West Hollywood).
*Working hours starting at 7 am PST, for EST and Europe time zone.*
About Allies Of Skin
Allies Of Skin is a forward-thinking skincare brand driven by science and a commitment to delivering high-performance products for a diverse, global audience. As we continue to grow, we are focused on building deeper relationships with our customers. Were seeking an D2C Experience & Content Manager to help us deliver a best-in-industry, content-driven, high-performing website experience that drives D2C revenue and grows customer loyalty, while elevating brand perception.
Job Overview
Were looking for a strategic and execution-driven D2C Experience & Content Manager. Working closely with the marketing, creative, eCommerce, and growth teams (including our external agency), youll ensure every digital touchpoint is optimized for brand impact and commercial performance. From managing high-converting landing pages and UX improvements to briefing and testing performance-driven paid creative, youll be at the center of campaign planning, execution, and continuous improvement. This is a highly collaborative, cross-functional role ideal for someone who blends strong analytical thinking with creative intuitionand thrives in a very fast-paced, test-and-learn environment.
You'll Do
- Lead end-to-end campaign execution across website and paid media, taking full ownership of monthly briefs that drive B2C sales, reflect brand standards, and meet industry best practices.
- Collaborate cross-functionally with marketing, creative, eCommerce, and growth teams to develop integrated campaigns optimized for full-funnel performance across all digital touchpoints.
- Manage the content and creative management for paid media channelsincluding Meta, Google, YouTube, and othersensuring messaging and visuals are cohesive, elevated, and optimized for performance.
- Support our growth marketing initiatives, including content development and ongoing optimizations for paid media and other channels.
- Develop and maintain a testing personalization roadmap for ad creative and landing pagesdriving continual improvement in ROAS, CAC, and CVR, and building top-converting experiences that maximize media and CRM performance.
- Support the Director of E-Commerce on UX/UI and web development initiativesimplementing innovative features, designs, and optimizations to enhance the user experience and increase conversions.
- Lead merchandising planning and on-site storytelling, ensuring content is strategically positioned to improve navigation, conversion rates, and site speed across key launches, campaigns and promotions.
- Leverage website and paid media performance data to inform decisionscreating dashboards, reports, and performance analyses to surface insights and guide future content, site, and media strategies.
- Champion a test-and-learn mindset, continuously piloting new digital marketing initiatives, tools, and ideas to stay ahead of industry trends and evolving customer behavior.
- 46 years of experience in digital marketing, e-commerce, and/or content roles at a D2C brand, agency, or high-growth startup.
- Experience working with external agencies preferred.
- Proven track record optimizing website content and managing ad creative in a performance-driven environment.
- Shopify+ and Shogun experience preferred.
- Deep understanding of the digital customer journey and how to influence behavior through UX, messaging, and storytelling.
- Experience with A/B testing (website + paid media), CRO, and landing page optimization strategies.
- Comfortable interpreting data from GA4, Shopify, Meta Ads Manager, Klaviyo, Clarity, etc. to make strategic content decisions.
- Exceptional project management and organizational skillsable to juggle multiple campaigns and cross-functional stakeholders with ease. Experience with Asana or similar project management software highly desired.
- Strong eye for aesthetics, detail, and brand voice. Experience in beauty, wellness, or lifestyle categories is preferred.
- Bachelor's Degree
- Strong relationship management and collaboration skills.
- Ability to work independently and autonomously, while proactively achieving goals and completing tasks on time.
- Ability to communicate fluently in English.
- Competitive salary with performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Flexible work environment with remote work options.
- 401(k) plan with company match.
- Opportunities for career growth and professional development.
- A collaborative, innovative, and inclusive company culture.
Locations:
Remote NYC or CA based
OR
Hybrid: CA - Los Angeles (3X week in office in West Hollywood).
*Working hours starting at 7 am PST, for EST and Europe time zone.*
About Us
At ALLIES, formula is everything. We make efficacious skincare for all skins at every stage of life.
Our products are sold globally in major international multi-store retailers like Sephora SEA, SPACENK, Galleries Lafayette, MECCA, as well as thorough our own eCommerce platform.
#J-18808-Ljbffr
D2C Experience & Content Manager
Posted 3 days ago
Job Viewed
Job Description
Locations:
Remote NYC or CA based
OR
Hybrid: CA - Los Angeles (3X week in office in West Hollywood).
*Working hours starting at 7 am PST, for EST and Europe time zone.*
About Allies Of Skin
Allies Of Skin is a forward-thinking skincare brand driven by science and a commitment to delivering high-performance products for a diverse, global audience. As we continue to grow, we are focused on building deeper relationships with our customers. We're seeking an D2C Experience & Content Manager to help us deliver a best-in-industry, content-driven, high-performing website experience that drives D2C revenue and grows customer loyalty, while elevating brand perception.
Job Overview
We're looking for a strategic and execution-driven D2C Experience & Content Manager. Working closely with the marketing, creative, eCommerce, and growth teams (including our external agency), you'll ensure every digital touchpoint is optimized for brand impact and commercial performance. From managing high-converting landing pages and UX improvements to briefing and testing performance-driven paid creative, you'll be at the center of campaign planning, execution, and continuous improvement. This is a highly collaborative, cross-functional role ideal for someone who blends strong analytical thinking with creative intuition-and thrives in a very fast-paced, test-and-learn environment.
You'll Do
- Lead end-to-end campaign execution across website and paid media, taking full ownership of monthly briefs that drive B2C sales, reflect brand standards, and meet industry best practices.
- Collaborate cross-functionally with marketing, creative, eCommerce, and growth teams to develop integrated campaigns optimized for full-funnel performance across all digital touchpoints.
- Manage the content and creative management for paid media channels-including Meta, Google, YouTube, and others-ensuring messaging and visuals are cohesive, elevated, and optimized for performance.
- Support our growth marketing initiatives, including content development and ongoing optimizations for paid media and other channels.
- Develop and maintain a testing personalization roadmap for ad creative and landing pages-driving continual improvement in ROAS, CAC, and CVR, and building top-converting experiences that maximize media and CRM performance .
- Support the Director of E-Commerce on UX/UI and web development initiatives-implementing innovative features, designs, and optimizations to enhance the user experience and increase conversions.
- Lead merchandising planning and on-site storytelling, ensuring content is strategically positioned to improve navigation, conversion rates, and site speed across key launches, campaigns and promotions.
- Leverage website and paid media performance data to inform decisions-creating dashboards, reports, and performance analyses to surface insights and guide future content, site, and media strategies.
- Champion a test-and-learn mindset, continuously piloting new digital marketing initiatives, tools, and ideas to stay ahead of industry trends and evolving customer behavior.
- 4-6 years of experience in digital marketing, e-commerce, and/ or content roles at a D2C brand, agency, or high-growth startup.
- Experience working with external agencies preferred.
- Proven track record optimizing website content and managing ad creative in a performance-driven environment.
- Shopify+ and Shogun experience preferred.
- Deep understanding of the digital customer journey and how to influence behavior through UX, messaging, and storytelling.
- Experience with A/B testing (website + paid media), CRO, and landing page optimization strategies.
- Comfortable interpreting data from GA4, Shopify, Meta Ads Manager, Klaviyo , Clarity, etc. to make strategic content decisions.
- Exceptional project management and organizational skills-able to juggle multiple campaigns and cross-functional stakeholders with ease. Experience with Asana or similar project management software highly desired.
- Strong eye for aesthetics, detail, and brand voice. Experience in beauty, wellness, or lifestyle categories is preferred.
- Bachelor's Degree
- Strong relationship management and collaboration skills .
- Ability to work independently and autonomously, while proactively achieving goals and completing tasks on time .
- Ability to communicate fluently in English .
- Competitive salary with performance-based incentives.
- Comprehensive health, dental, and vision insurance.
- Flexible work environment with remote work options.
- 401(k) plan with company match.
- Opportunities for career growth and professional development.
- A collaborative, innovative, and inclusive company culture.
Locations:
Remote NYC or CA based
OR
Hybrid: CA - Los Angeles (3X week in office in West Hollywood).
*Working hours starting at 7 am PST, for EST and Europe time zone.*
E-Commerce D2C Specialist
Posted 14 days ago
Job Viewed
Job Description
At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of excellence, innovation, entrepreneurship, responsibility, and collaboration. Working at Russell Stover you'll be part of the leading manufacturer of boxed, seasonal, and sugar-free chocolates. For over 100 years, Russell Stover Chocolates, Whitman's, and Pangburn's have been crafted with the finest ingredients to bring happiness to generations. Today, we produce over 55 million pounds of chocolate annually, and our legacy brands can be found in 13 company-owned stores and over 9,000 wholesale accounts. Join our team and let's continue making chocolate lovers happy!
A day in the life.
As the E-Commerce D2C Specialist , you will bring your expertise around the execution of technical and digital marketing activities that support our US Direct-to-Consumer eCommerce channel. You will monitor, manage and optimize Russellstover.com's Magento web/platform content, plan and execute multiple back-end and front-end enhancements to improve and deliver on a premium end-to-end user experience, and will help accelerate strong online sales growth through supporting execution and optimization of ongoing data-driven digital marketing acquisition and retention strategies.
What you will be doing.
- Content & Merchandising Management: Managing and updating website content, including product page enhancements, sorting rules, filters, banners, promotional assets, and other on-site functionalities. Ensuring consistency and accuracy of enhancements.
- Campaign Execution - Email, SMS, CRM: Emailing and SMS marketing campaign deployment and management using segmentation strategy. Ensuring timely and accurate campaign deployment and oversight on price and consumer promotions.
- SEO Optimization: Ensuring all content is optimized for search engines by applying basic SEO principles, ensuring metadata and product descriptions are in line with SEO best practices. Managing Google Tag Manager and site/page tagging.
- A/B Testing: Conducting A/B testing and other optimization techniques to improve conversion rates and overall user experience.
- Collaboration: Working closely with creative, marketing, and technical teams to align strategy and ensure the timely delivery of content and campaigns.
- Troubleshooting: Identifying and troubleshooting technical issues related to website functionality and performance, working with the development team as necessary.
- Analytics: Monitoring website performance, user behavior, and key merchandising KPIs, using data to inform merchandising decisions and adjustments.
- Managing ADA website compliance requirements.
Do you have what it takes?
(Basic Qualifications)
- Bachelors Degree.
- 3+ years technical execution experience of a D2C (Direct-to-Consumer) website.
- Experience with eCommerce platforms Shopify or Adobe Commerce Magento.
- Experience with Email, SMS campaign management platforms (Listrak, Klayvio, Mailchimp, Selligent, or similar).
- Knowledge of SEO best practices and experience with site/page tagging.
- Strong self-management skills, ability to work on and communicate status of multiple often-changing tasks.
- Excellent communication skills and the ability to speak, read, and write English fluently, with or without an accommodation.
- High level of attention to detail.
- Ability to work in the office 3 days per week.
(Preferred Qualifications)
- Bachelors Degree in Business Administration, Web Development, or related field or Associates Degree with relevant experience.
- Knowledge of UX/UI principles.
- HTML knowledge.
- CRM experience.
- Strong experience with Adobe Target, Adobe Commerce Magento, and Google Tag Manager.
- Effective collaboration and communication skills.
- Ensure adherence to Good Manufacturing Practices (GMP) guidelines during plant visits to support product quality and uphold food safety standards.
- Complete and follow FSQA training and programs to comply with regulatory requirements, ensure consumer safety, and support the company's food safety and quality objectives.
- Promptly report any observed or suspected issues that may impact food safety, quality, or compliance to the designated plant personnel, to support timely corrective actions and maintain compliance.
- Actively contributes to the continuous improvement of the company's Food Safety Culture through engagement and actions aligned with your role.
At Russell Stover Chocolates, we don't just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Russell Stover Chocolates is proud to be an equal-opportunity workplace.
We provide equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.
Employment by Russell Stover Chocolates is contingent upon I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification, and satisfactory reference and background checks.
Make Happy. Work Happy.
Director, D2C ecommerce (Milpitas)
Posted 3 days ago
Job Viewed
Job Description
The Director, D2C eCommerce is responsible for owning and driving eCommerce strategy and creating world-class shopping experience for our customers.
Reporting to the VP, Digital Marketing and eCommerce, this person will oversee Corsair and Drop global D2C stores and web operations ensuring we meet growth and revenue goals, while driving strategic initiatives. This person will also nurture a high-performing team and work closely with cross-departmental teams to ensure alignment with company goals and targets.
Position Summary, Responsibilities and Expectations:
- Oversee the day-to-day sales operations of Corsair.com and Drop.com platforms to meet revenue and profit goals
- Manager and optimize D2C promotional calendar, pricing strategies, and inventory planning to drive growth
- Work with Channel Marketing, GTM and Corporate Marketing to develop and execute sales campaigns and promotions to drive revenue growth and conversion
- Collaborate with our Web Experience team and Digital Marketing to optimize D2C sales funnel, including website performance, user experience, product page optimization, and marketing channel performance
- Track and analyze performance to identify areas for improvement and make data-driven decisions
- Work closely with demand planners and channel marketing on accurate forecasting
- Oversee product and content merchandising on D2C platforms
- Partner with wider Marketing, Product, Supply Chain, and Customer Service teams to align initiatives that drive broader company goals
- Lead new eCommerce initiatives such as new market expansion and social commerce
- Stay on top of eCommerce trends, technologies and competitive landscape
Essential Skills and Experience:
- 7+ years experience in direct-to-consumer businesses with merchandising and commercialization exposure, sales planning and experience managing site experience a plus.
- 3+ years of experience in eCommerce leadership, with a focus on direct-to-consumer sales required
- BS/BA in marketing, economics, business, or other technical field preferred
- Experience setting and managing to sales and margin goals using available analytics and cross-team resources
- Demonstrated ability to develop and execute eCommerce strategies that drive results.
- Strong understanding of eCommerce best practices, including SEO, SEM, social media marketing, conversion rate optimization, and email marketing.
- Excellent data analysis and reporting skills.
- Ability to collect, analyze, and interpret data to drive informed decision-making.
- Ability to manage and lead a team effectively.
- Knowledge of the computer peripheral and hardware industry; able to understand and forecast the competitive landscapes, trends, etc.
For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.
Annual Salary Range $170,000$210,000 USD
#J-18808-LjbffrE-commerce Marketing Specialist, D2C Brands
Posted today
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute data-driven marketing strategies to increase website traffic, conversion rates, and customer lifetime value.
- Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and TikTok.
- Oversee social media strategy, including content creation, community management, and influencer collaborations.
- Analyze campaign performance, website analytics, and customer data to identify trends and provide actionable insights.
- Collaborate with the creative team to develop compelling marketing assets, including ad creatives, landing pages, and email campaigns.
- Manage email marketing efforts, including list segmentation, campaign creation, and performance tracking.
- Stay up-to-date with the latest e-commerce trends, digital marketing tools, and social media best practices.
- Monitor competitor activities and market trends to identify opportunities for differentiation.
- Manage the e-commerce website’s content and promotions to ensure a seamless customer journey.
- Contribute to the overall growth strategy of the D2C brands through innovative marketing initiatives.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- 3-5 years of experience in e-commerce marketing, with a strong emphasis on D2C growth and social media marketing.
- Proven experience with paid social media advertising and search engine marketing (SEM).
- Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing platforms.
- Experience with email marketing platforms (e.g., Mailchimp, Klaviyo) and CRM systems.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for detail and design.
- Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.
- Ability to thrive in a fast-paced, collaborative environment.
Expert Product Manager - D2C Insurance Services - Remote

Posted 2 days ago
Job Viewed
Job Description
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Experian's Direct-to-Consumer (D2C) business is looking for a Senior Product Manager to join our growing Insurance team. In this strategic role, you'll translate needs into scalable, compliant, and data-driven product experiences.
You'll help improve our dual business model-lead generation and licensed agency operations-by enhancing platform integrations, streamlining insurance workflows, supporting marketing efforts, and improving experiences for both consumers and internal users.
This is a remote position. You will report to the VP of Product.
You'll have opportunity to:
+ Lead the insurance product roadmap, aligning priorities across carrier integrations, agency operations, user experience, and compliance.
+ Lead Agile product development, managing globally distributed engineering teams, sprint cycles, backlogs, and delivery quality.
+ Guide carrier integration efforts, including direct APIs, third-party raters, and platform partnerships.
+ Improve internal tools and workflows, enhancing CRM systems, quoting flows, admin controls, and automation to support operations.
+ Collaborate, supporting marketing, growth, and lifecycle messaging plans while ensuring regulatory compliance.
+ Innovate and scale capabilities, contributing to the development of AI integrations, lifecycle automation, and tools that create efficiency and growth.
+ 7+ years' product management experience, including launching consumer or internal tools in regulated or data-heavy environments.
+ Leadership experience of globally distributed engineering teams, managing delivery pipelines, sprint cadences, and large-scale prioritization.
+ Experience with backend systems, APIs, data workflows, and internal tool development.
+ Experience with operations platforms supporting licensed agent workflows, CRM, quoting/binding, and policy servicing.
+ Experience with collaboration with legal, compliance, engineering, marketing, and business teams.
+ Experience improving quality and reliability through proactive controls and issue detection.
Benefits/Perks:
+ Great compensation package and bonus plan
+ Core benefits including medical, dental, vision, and matching 401K
+ Flexible work environment, ability to work remote, hybrid or in-office
+ Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
+ Great family leave package
+ Explore all our exciting benefits here: #LI-remote
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering. the list goes on. Experian's people first approach is award-winning; World's Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.
Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. Innovation is an important part of Experian's DNA and practices, and our inclusive workforce allows everyone to succeed and bring their whole self to work. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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Head of Social Media Marketing - D2C Brands
Posted today
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E-commerce Growth Marketing Manager - D2C Strategies
Posted today
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Job Description
Key Responsibilities:
- Develop and execute comprehensive e-commerce growth strategies to drive traffic, conversion rates, and revenue.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, and other relevant channels.
- Develop and implement effective SEO strategies to improve organic search visibility and traffic.
- Oversee email marketing campaigns, including segmentation, automation, and performance analysis to nurture leads and drive repeat purchases.
- Leverage social media platforms for brand building, customer engagement, and driving e-commerce sales.
- Create and manage content marketing initiatives, including blog posts, product descriptions, and website copy, to attract and engage target audiences.
- Analyze website performance, customer behavior, and campaign results using tools like Google Analytics, to identify opportunities for optimization.
- Conduct A/B testing on website elements, marketing creatives, and campaign strategies to improve conversion rates.
- Manage the e-commerce platform, ensuring a seamless user experience and effective product presentation.
- Collaborate with product development, customer service, and operations teams to ensure a cohesive customer journey.
- Stay up-to-date with the latest trends and best practices in e-commerce, digital marketing, and social media.
- Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong focus on D2C growth strategies.
- Proven track record of successfully managing and scaling online sales channels.
- Expertise in digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and digital analytics tools (e.g., Google Analytics).
- Strong understanding of customer acquisition, retention, and lifetime value optimization techniques.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Exceptional written and verbal communication skills.
- Creative mindset with a passion for digital marketing and e-commerce innovation.
- Experience with A/B testing and conversion rate optimization (CRO) is essential.
Digital Marketing
Posted 11 days ago
Job Viewed
Job Description
_***Company Overview _
Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.
We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.
Position Overview
We are seeking a Digital Marketing Strategist who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.
This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.
_ Key Responsibilities _
1. Website & User Experience (UX) Coordination
- Oversee the functionality and performance of the Flora Couture website
- Identify opportunities to improve the user journey and overall web experience
- Collaborate with developers and/or third-party partners to execute website updates
- Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)
2. SEO Strategy & Blogging
- Develop and implement SEO strategies to drive organic traffic and improve visibility
- Conduct keyword research and monitor analytics to assess and improve performance
- Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
- Ensure all content is optimized for both search and user engagement
3. Email Marketing & CRM
- Plan and execute email campaigns, from list segmentation to design and copywriting
- Maintain and grow our email list with a focus on engagement and retention
- Track performance metrics and optimize campaigns accordingly
- Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates
4. Social Media Strategy, Management & Content Creation
- Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
- Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
- Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
- Engage with followers and monitor analytics to improve content performance
5. Strategy Development & Reporting
- Provide ongoing recommendations for improving digital marketing performance
- Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
- Stay ahead of digital marketing trends and competitor strategies
_ Qualifications _
Experience: 5+ years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space
Technical Proficiency:
- Comfortable working with CMS platforms (e.g., WordPress, Shopify)
- Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Experience with email marketing platforms (e.g., Mailchimp)
- Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing
Communication: Excellent written and verbal communication skills
Design Sensibility: A strong eye for aesthetics and luxury branding
Interpersonal Skills: Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality
Adaptability: Ability to juggle multiple projects and shift priorities based on seasonal business needs
Initiative: Self-starter mindset with the ability to work independently and follow through
_Required Technical & Creative Skills _
- Graphic editing skills using Canva
- Basic photo editing skills using Lightroom
- Ability to shoot and edit photos and short-form video content for social
_Bonus Skills (Not Required ): _
- Experience with paid search or paid social ad campaigns
- Knowledge of floral and event industry terminology
- Experience in small-business or startup environments
- Familiarity with Photoshop
Additional Requirements
- Must be based in or willing to relocate to Las Vegas, NV
- Occasional travel for events may be required
- Reliable transportation is a must
Why Work With Us
At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.