4,961 d2c jobs in the United States
Sr. Product Manager, D2C eCommerce

Posted today
Job Viewed
Job Description
We are seeking a strategic and results-driven Senior Product Manager, D2C eCommerce to own the product strategy and roadmap for personalized photo products on our Direct-to-Consumer eCommerce platform. This role drives product positioning, innovation, and revenue growth by aligning customer needs, market trends, and business goals.
You will lead cross-functional collaboration with product, design, engineering, supply chain, marketing, and merchandising teams to deliver intuitive, high-quality photo product experiences. With a strong focus on go-to-market readiness, performance analysis, and customer insights, you will optimize product performance, enhance user experience, and identify new growth opportunities.
**Company Overview**
At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We're looking for passionate, mission-driven people to help us continue to innovate.
With five operating divisions, there's a lot of opportunity to find your niche and make an impact. Perhaps you'll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax. Maybe you'll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division-they develop office and commercial print solutions and enable digital transformation. And if you're interested in tape, check out our Industrial Products Division-they develop data storage solutions.
We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: Description**
**Responsibilities**
**Product Strategy & Roadmap:**
+ Define and own the product strategy and roadmap for all personalized photo products on the D2C e-commerce platform, focusing on customer needs, market trends, and business goals.
+ Develop revenue targets and performance goals that align with business objectives.
+ Own product positioning, messaging, and value propositions tailored to target customer segments.
+ Identify and prioritize innovation opportunities through competitive landscape monitoring and consumer insights.
**Cross-Functional Leadership:**
+ Collaborate with product development, design, engineering, and ecommerce development teams to align initiatives with product roadmap, end user needs and business goals.
+ Partner with design/engineering teams to develop intuitive, customizable workflows that maximize user satisfaction and minimize friction.
+ Work closely with supply chain, operations, and inventory teams to ensure efficient production, quality control, and timely delivery.
+ Partner with Marketing, Merchandising, and CRM to translate product roadmap into compelling messaging and go-to-market activations.
+ Drive alignment across stakeholders, providing transparency on product goals, milestones, and roadmap status.
+ Manage stakeholder communication and alignment across multiple teams, ensuring transparency and shared ownership of goals and timelines.
**Go-To-Market (GTM) & Launch Readiness:**
+ Collaborate with cross-functional teams on GTM strategies for new product launches and feature rollouts.
+ Develop GTM playbooks including positioning frameworks, messaging guidelines, and competitive benchmarks.
+ Support site readiness by working with Merchandising on catalog requirements and content alignment.
+ Collaborate with merchandising, marketing, and inventory planning teams to forecast demand and manage stock levels effectively.
**Analytics & Performance Optimization:**
+ Analyze performance data and customer insights to optimize sales, conversion and AOV; inclusive of cross sell and upsell strategies.
+ Analyze sales trends, customer data, and market insights to inform forecasts and adjust strategies proactively.
+ Conduct customer research and segmentation analysis to refine product-market fit.
+ Analyze customer behavior, market trends, and competitive landscape to identify growth opportunities and optimize user experience.
+ Proactively assess product risk, forecast demand, and recommend adjustments to improve profitability.
**Supervisory Responsibilities:**
+ Responsible for hiring and training 2 junior team members within the first 12 months of their role.
+ Provide clear objectives and work assignments for the team, effectively managing team deliverables.
+ Monitor and track employee performance and provide regular and timely feedback.
+ Identify training and growth opportunities to advance the individual team member.
+ Accomplish staff job results by coaching, counseling, and mentoring employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures.
+ Review and approve timesheets for contractors (as needed).
+ Recruit and onboard contractors as needed for various projects, whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.
**Required Skills/Education**
+ Bachelor's degree in Marketing, Business, or related field.
+ 7+ years of product marketing experience, preferably within D2C e-commerce or consumer technology sectors.
+ Proven management experience leading high performing teams
+ Strong analytical skills with the ability to interpret sales data and market trends to make informed product decisions.
+ Experience leveraging data and analytics tools (e.g., Google Analytics, Tableau, Looker) to inform strategy and decision making.
+ Excellent written and verbal communication skills with the ability to craft compelling product narratives.
+ Demonstrated ability to collaborate effectively across departments and influence senior stakeholders.
+ Comfortable working in a fast-paced, agile environment with evolving priorities.
**Desired Skills**
+ MBA or advanced degree preferred.
+ Experience in the imaging/photo industry.
+ Familiarity with inventory management systems and forecasting tools
+ Proven track record managing successful product launches in a D2C eCommerce environment
+ Strong understanding of digital marketing channels, eCommerce customer journeys, and conversion optimization.
+ Passion for understanding consumer behavior and delivery exceptional customer experiences.
**Salary and Benefits**
+ $115,000 plus bonus depending on experience
+ Medical, Dental, Vision
+ Life Insurance
+ 401k
+ Paid Time Off
#LI- Hybrid
**EEO Information**
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
**ADA Information**
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ( ).
**Job Locations** _US-NY-Valhalla_
**Posted Date** _2 days ago_ _(10/7/ :57 PM)_
**_Requisition ID_** _ _
**_Category_** _Marketing_
**_Company (Portal Searching)_** _FUJIFILM North America Corporation - Imaging Division_
Sr. Merchandise Manager, D2C eCommerce

Posted today
Job Viewed
Job Description
We are seeking a Senior Merchandise Manager, D2C eCommerce responsible for developing and executing digital sales and merchandising strategies that drive revenue growth and profitability with the ownership of the DTC ecommerce photo products website. This role oversees product assortment management, optimization of product pages, and site execution for all merchandising in collaboration with the Product/Content team, as well as performance data analysis. Working closely with cross-functional teams, the Senior Merchandiser leads efforts to enhance the online customer experience while managing and mentoring merchandising staff to achieve business objectives.
**Company Overview**
At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We're looking for passionate, mission-driven people to help us continue to innovate.
With five operating divisions, there's a lot of opportunity to find your niche and make an impact. Perhaps you'll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax. Maybe you'll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division-they develop office and commercial print solutions and enable digital transformation. And if you're interested in tape, check out our Industrial Products Division-they develop data storage solutions.
We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: Description**
**Responsibilities**
**Site Merchandising & Catalog Management**
+ Develop merchandising frameworks for website: homepage, category pages, product pages, search, cross-sell/upsell placements and others as needed.
+ Manage end-to-end product catalog setup and ensure data integrity across all touchpoints.
+ Own seasonal merchandising calendars, product launches, and promotional execution aligned with marketing and brand priorities.
+ Own product imagery, including lifecycle graphics; manage designers/photographers for product/category asset readiness.
+ Maintain Adobe Stock library for D2C use (ensuring image rights and approvals are secured).
+ Drive product discoverability and site search optimization in collaboration with SEO and analytics partners.
**Cross-Functional Leadership:**
+ Collaborate with Product/Content team on launch readiness and storytelling strategies.
+ Partner with CRM & Lifecycle Marketing Manager to align site experience with lifecycle campaigns and personalization triggers.
+ Partner with DAM (Bynder) and CMS (Frontastic) teams to manage product and merchandising assets across platforms.
+ Manage MarTech admin workflows (e.g., UGC/review content integration) in collaboration with site admin/QA.
+ Work with Finance Analyst and Merchants on pricing, promotional mechanics, and sales forecasting.
+ Bridge business requirements with development teams to translate merchandising needs into technical solutions.
**Analytics & Optimization**
+ Track and analyze site KPIs: conversion rate, AOV, bounce rate, search usage, sell-through, and promo ROI.
+ Build dashboards and reporting frameworks in GA4, Looker, and/or Tableau to inform business decisions.
+ Lead ongoing site optimization through A/B testing, merchandising experiments, and consumer journey improvements.
**Supervisory Responsibilities:**
+ Responsible for hiring and training 2 junior team members within the first 12 months of their role.
+ Provide clear objectives and work assignments for the team, effectively managing team deliverables.
+ Monitor and track employee performance and provide regular and timely feedback.
+ Identify training and growth opportunities to advance the individual team member.
+ Accomplish staff job results by coaching, counseling, and mentoring employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures.
+ Review and approve timesheets for contractors (as needed).
+ Recruit and onboard contractors as needed for various projects; whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.
**Required Skills/Education**
+ Bachelor's degree in Business, Marketing, eCommerce Management, or related field.
+ 7+ years of experience in eCommerce site merchandising or digital commerce operations, with direct platform ownership preferred.
+ Hands-on experience with CommerceTools or comparable enterprise eCommerce platforms.
+ Strong understanding of product catalog management, taxonomy, and data governance.
+ Experience integrating MarTech solutions from discovery to execution.
+ Familiarity with QA/UAT workflows and leading site testing cycles.
+ Proficiency with site analytics tools (GA4, Looker, Tableau, etc.) to translate data into actionable insights.
+ Strong cross-functional collaboration skills with marketing, product, finance, and technology teams.
+ Highly detail-oriented with excellent organizational and project management skills.
+ Comfortable working in a fast-paced, agile environment with evolving priorities.
**Desired Skills**
+ Working knowledge of SEO, onsite search optimization, and conversion rate best practices.
+ Experience with asset management workflows across DAM (Bynder) and CMS (Frontastic).
+ Familiarity with UGC/reviews platforms (e.g., Yotpo, Bazaarvoice) and integration into product/catalog workflows.
+ Experience mentoring or managing merchandising staff or contractors.
+ Passion for understanding consumer behavior and delivering exceptional customer experiences.
**Salary and Benefits:**
+ $115,000 plus bonus depending on experience
+ Medical, Dental, Vision
+ Life Insurance
+ 401k
+ Paid Time Off
#LI- Hybrid
**EEO Information**
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
**ADA Information**
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ( ).
**Job Locations** _US-NY-Valhalla_
**Posted Date** _2 days ago_ _(10/7/ :59 PM)_
**_Requisition ID_** _ _
**_Category_** _Marketing_
**_Company (Portal Searching)_** _FUJIFILM North America Corporation - Imaging Division_
E-commerce Marketing Manager - D2C
Posted 7 days ago
Job Viewed
Job Description
E-commerce Growth Manager - D2C
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement data-driven strategies to increase online sales, AOV, and customer lifetime value.
- Manage and optimize all D2C e-commerce channels, including website UX/UI, product merchandising, and checkout processes.
- Oversee digital marketing campaigns across various platforms such as SEO, SEM, social media advertising, email marketing, and affiliate marketing.
- Analyze website performance, customer behavior, and sales data to identify trends, opportunities, and areas for improvement.
- Develop and execute A/B testing plans to optimize landing pages, product pages, and promotional offers.
- Manage the e-commerce platform, ensuring smooth operation and timely implementation of new features.
- Collaborate with the marketing team to create compelling product descriptions, engaging content, and effective promotional campaigns.
- Monitor competitor activities and industry best practices to maintain a competitive edge.
- Manage the e-commerce budget, ensuring efficient allocation of resources and maximizing ROI.
- Develop and implement strategies for customer retention and loyalty programs.
- Work closely with customer service to ensure a high level of customer satisfaction.
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in e-commerce management, with a strong focus on D2C growth.
- Proven track record of successfully increasing online sales and driving customer acquisition.
- Expertise in digital marketing channels (SEO, SEM, Social Media, Email Marketing).
- Proficiency in e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
- Strong analytical skills with experience in web analytics tools (e.g., Google Analytics).
- Experience with A/B testing and conversion rate optimization (CRO) techniques.
- Excellent understanding of UX/UI principles and their impact on e-commerce performance.
- Strong project management and cross-functional collaboration skills.
- Creative thinking and problem-solving abilities.
- Experience in social media strategy and community management is advantageous.
E-commerce Marketing Specialist, D2C
Posted 7 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement effective D2C e-commerce marketing strategies to achieve sales targets.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions.
- Execute SEO strategies to improve organic search rankings and visibility.
- Create and manage email marketing campaigns, including list segmentation, content creation, and automation.
- Develop and execute social media marketing strategies to build brand awareness and engage with the target audience.
- Analyze website analytics (e.g., Google Analytics) to track key performance indicators (KPIs) and identify areas for improvement.
- Conduct A/B testing on website elements, ad creatives, and email content to optimize conversion rates.
- Collaborate with content creators and designers to develop compelling marketing assets.
- Monitor competitor activities and industry trends to identify new opportunities.
- Manage relationships with third-party marketing agencies and partners.
Call Center Sales Supervisor - Insurance (D2C)
Posted today
Job Viewed
Job Description
Call Center Sales Supervisor - Insurance (D2C) at Piper Companies summary:
The Call Center Sales Supervisor at Piper Companies leads a team of licensed insurance agents, driving sales performance and ensuring compliance in a hybrid work environment. The role involves coaching, monitoring, and motivating agents to meet sales and quality goals, while collaborating with marketing and IT to optimize lead management and sales operations. Additionally, the supervisor handles escalations, conducts performance reviews, supports hiring and training, and ensures adherence to licensing requirements.
Piper Companies is seeking a Call Center Sales Supervisor to support a fast-growing insurance company in Frederick, MD (hybrid: 3 days in-office ). Reporting to the D2C Senior Manager, this role leads a team of licensed agents, driving sales performance and ensuring compliance. The ideal candidate is a strong, balanced leader with sharp coaching and analytical skills, capable of motivating teams and holding them accountable in a fast-paced, customer-focused environment.Responsibilities of the Call Center Sales Supervisor Include:
- Support the D2C Senior Manager in daily operations and workflow optimization to meet sales and quality goals.
- Monitor agent calls and provides weekly coaching to improve sales tactics and customer engagement.
- Ensure agents meet licensing and appointment criteria across all states as well as coordinate with marketing analytics for lead distribution.
- Collaborate with marketing and IT to enhance technology, data analytics, and lead-to-sale processes.
- Optimize lead management and incentive programs to improve team performance and customer outcomes.
- Support new marketing campaigns and partnerships by educating and motivating the sales team.
- Provide weekly sales forecast updates and identify performance gaps.
- Analyze call reports to improve resource planning and reduce abandon rates.
- Handle escalations and disputes, promoting transparency and customer satisfaction.
- Track and document agent performance, including productivity, quality scores, attendance, and compliance.
- Run weekly/monthly sales contests to boost motivation and results.
- Conduct performance reviews and support career development for agents.
- Assist in hiring, onboarding, and training new staff to meet licensing requirements.
- Validate system workflows and coordinate with IT to resolve issues.
- Complete reports related to agent performance, sales targets, and productivity metrics.
Qualifications of the Call Center Sales Supervisor Include:
- High school diploma or equivalent; 2 years of college preferred.
- 3+ years of management experience in a sales or call center environment.
- Experience in Life, Property & Casualty, or Health insurance.
- Strong leadership, motivational, and organizational skills.
- Excellent verbal and written communication.
- Proficiency in Microsoft Office (Word and Excel).
- Customer-focused mindset and ability to thrive in a fast-paced setting.
- Understanding of life insurance products preferred, not required
- Completion of LOMA courses 281, 291, ALMI preferred, not required
- Project management, analytical, and presentation skills preferred, not required
- Experience supporting D2C initiatives and sales strategy execution preferred, not required
Compensation of the Call Center Sales Supervisor Includes:
- Salary range: $70,000.00 - $95,000.00 per year, based on experience and certifications.
- Annual and merit-based bonuses
- Comprehensive Benefits: Medical, Dental, Vision, 401k, PTO, holidays, and sick days as required by law.
This job opens for applications on 10/3/2025. Applications for this job will be accepted for at least 30 days from the posting date.
keywords: Call Center Supervisor, Inside Sales Manager, Sales Manager, Supervisor, Manager, Sales, Call Center, Business Development, Sales Development, Team Lead, Leader, SM, Insurance Sales, D2C Sales, Direct-to-Consumer, Sales Team Lead, Licensed Insurance Agent, Life Insurance Sales, Call Center Management, Sales Coaching, Sales Operations, Customer Experience, Sales Forecasting, Lead Management, Sales Incentives, Performance Management, Agent Training, Sales Strategy, Insurance Call Center, Remote Sales Jobs, Hybrid Work, Maryland Jobs, Frederick MD, Sales Leadership, Compliance Management, Sales Analytics, Career Development, Insurance Careers, Customer Retention, Sales Productivity, Call Monitoring, Sales Contests, Agent Licensing, Sales Reporting, CRM, KPI, QA, LOMA, ALMI, P&C, D2C, B2C, SLA, ROI, CMS, ATS, MS Office, Excel, Word, EOD Reports, SOP, TAT, FCR, CSAT, NPS
#LI-AW1
#LI-HYBRID
Keywords:
Call Center Supervisor, Sales Manager, Insurance Sales, D2C Sales, Sales Coaching, Lead Management, Performance Management, Agent Training, Sales Forecasting, Customer Experience
Call Center Sales Supervisor - Insurance (D2C)
Posted today
Job Viewed
Job Description
Call Center Sales Supervisor - Insurance (D2C) at Piper Companies summary:
The Call Center Sales Supervisor at Piper Companies leads a team of licensed insurance agents, driving sales performance and ensuring compliance in a hybrid work environment. The role involves coaching, monitoring, and motivating agents to meet sales and quality goals, while collaborating with marketing and IT to optimize lead management and sales operations. Additionally, the supervisor handles escalations, conducts performance reviews, supports hiring and training, and ensures adherence to licensing requirements.
Piper Companies is seeking a Call Center Sales Supervisor to support a fast-growing insurance company in Frederick, MD (hybrid: 3 days in-office ). Reporting to the D2C Senior Manager, this role leads a team of licensed agents, driving sales performance and ensuring compliance. The ideal candidate is a strong, balanced leader with sharp coaching and analytical skills, capable of motivating teams and holding them accountable in a fast-paced, customer-focused environment.Responsibilities of the Call Center Sales Supervisor Include:
- Support the D2C Senior Manager in daily operations and workflow optimization to meet sales and quality goals.
- Monitor agent calls and provides weekly coaching to improve sales tactics and customer engagement.
- Ensure agents meet licensing and appointment criteria across all states as well as coordinate with marketing analytics for lead distribution.
- Collaborate with marketing and IT to enhance technology, data analytics, and lead-to-sale processes.
- Optimize lead management and incentive programs to improve team performance and customer outcomes.
- Support new marketing campaigns and partnerships by educating and motivating the sales team.
- Provide weekly sales forecast updates and identify performance gaps.
- Analyze call reports to improve resource planning and reduce abandon rates.
- Handle escalations and disputes, promoting transparency and customer satisfaction.
- Track and document agent performance, including productivity, quality scores, attendance, and compliance.
- Run weekly/monthly sales contests to boost motivation and results.
- Conduct performance reviews and support career development for agents.
- Assist in hiring, onboarding, and training new staff to meet licensing requirements.
- Validate system workflows and coordinate with IT to resolve issues.
- Complete reports related to agent performance, sales targets, and productivity metrics.
Qualifications of the Call Center Sales Supervisor Include:
- High school diploma or equivalent; 2 years of college preferred.
- 3+ years of management experience in a sales or call center environment.
- Experience in Life, Property & Casualty, or Health insurance.
- Strong leadership, motivational, and organizational skills.
- Excellent verbal and written communication.
- Proficiency in Microsoft Office (Word and Excel).
- Customer-focused mindset and ability to thrive in a fast-paced setting.
- Understanding of life insurance products preferred, not required
- Completion of LOMA courses 281, 291, ALMI preferred, not required
- Project management, analytical, and presentation skills preferred, not required
- Experience supporting D2C initiatives and sales strategy execution preferred, not required
Compensation of the Call Center Sales Supervisor Includes:
- Salary range: $70,000.00 - $95,000.00 per year, based on experience and certifications.
- Annual and merit-based bonuses
- Comprehensive Benefits: Medical, Dental, Vision, 401k, PTO, holidays, and sick days as required by law.
This job opens for applications on 10/3/2025. Applications for this job will be accepted for at least 30 days from the posting date.
keywords: Call Center Supervisor, Inside Sales Manager, Sales Manager, Supervisor, Manager, Sales, Call Center, Business Development, Sales Development, Team Lead, Leader, SM, Insurance Sales, D2C Sales, Direct-to-Consumer, Sales Team Lead, Licensed Insurance Agent, Life Insurance Sales, Call Center Management, Sales Coaching, Sales Operations, Customer Experience, Sales Forecasting, Lead Management, Sales Incentives, Performance Management, Agent Training, Sales Strategy, Insurance Call Center, Remote Sales Jobs, Hybrid Work, Maryland Jobs, Frederick MD, Sales Leadership, Compliance Management, Sales Analytics, Career Development, Insurance Careers, Customer Retention, Sales Productivity, Call Monitoring, Sales Contests, Agent Licensing, Sales Reporting, CRM, KPI, QA, LOMA, ALMI, P&C, D2C, B2C, SLA, ROI, CMS, ATS, MS Office, Excel, Word, EOD Reports, SOP, TAT, FCR, CSAT, NPS
#LI-AW1
#LI-HYBRID
Keywords:
Call Center Supervisor, Sales Manager, Insurance Sales, D2C Sales, Sales Coaching, Lead Management, Performance Management, Agent Training, Sales Forecasting, Customer Experience
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Sr. Brand Marketing Manager, D2C eCommerce

Posted today
Job Viewed
Job Description
We are seeking a Senior Brand Marketing Manager, D2C eCommerce to lead the wholistic go-to-market strategy, brand positioning, and execution of integrated marketing campaigns for Fujifilm's Direct-to-Consumer eCommerce business. This role ensures all marketing efforts align with Fujifilm's brand values while driving growth in customer acquisition, conversion, and long-term loyalty.
**Company Overview**
At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We're looking for passionate, mission-driven people to help us continue to innovate.
With five operating divisions, there's a lot of opportunity to find your niche and make an impact. Perhaps you'll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax. Maybe you'll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division-they develop office and commercial print solutions and enable digital transformation. And if you're interested in tape, check out our Industrial Products Division-they develop data storage solutions.
We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.
Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles." Visit: Description**
**Responsibilities**
**Brand Leadership & Guidelines:**
+ Own and enforce brand guidelines for the D2C channel, ensuring all content (site, email, packaging, campaigns, etc.) meets brand standards of Fujifilm and their partners.
+ Serve as MarComm lead and main liaison to corporate brand and communications teams for brand consistency and alignment.
+ Adapt corporate brand guidelines for ecommerce, developing D2C-specific tone, messaging, and creative applications.
+ Partner with creative teams and agencies to deliver assets, copy, and visuals that reflect Fujifilm's voice and positioning.
+ Conduct consumer research and user segmentation (in partnership with insights/Analytics) to inform brand positioning, messaging, and creative direction.
**Lifecycle Marketing Alignment:**
+ Collaborate with the CRM & Lifecycle Marketing Manager to ensure lifecycle campaigns align with brand standards and messaging.
+ Maintain timely, relevant, and on-brand lifecycle marketing throughout the consumer journey.
+ Manage the campaign calendar, coordinating seasonal initiatives, product launches, and promotions.
+ Translate brand and product strategy into consumer-facing messaging and creative briefs.
**Go-To-Market (GTM) & Launch Readiness:**
+ Lead GTM strategies for new product launches, promotions, and brand initiatives within the D2C channel.
+ Develop playbooks defining messaging frameworks, creative direction, and channel execution.
+ Partner with eCommerce Merchandising and Product/Content teams to ensure brand storytelling is reflected in catalog content and site merchandising.
**Cross-Functional & Vendor Collaboration**
+ Manage external creative and media agencies, including oversight of deliverables, timelines, and budget allocations.
+ Partner with Finance and Merchandising teams to align promotional strategies with marketing communications.
+ Collaborate with MarTech/CRM teams to leverage personalization, reviews, and user-generated content aligned with brand standards.
+ Support global/regional MarComm alignment and represent D2C in brand reviews.
+ Partner with Fujifilm's corporate PR/communications team to align messaging and leverage PR initiatives in support of D2C brand objectives.
**Analytics & Optimization:**
+ Define campaign KPIs (brand retention, engagement, CAC, ROAS, CLTV) and establish reporting frameworks.
+ Assess messaging and creative effectiveness through A/B testing and consumer feedback.
+ Provide insights and recommendations to refine brand positioning and MarComm strategies.
**Supervisory Responsibilities:**
+ Responsible for hiring and training 2 junior team members within the first 12 months of their role.
+ Provide clear objectives and work assignments for the team, effectively managing team deliverables.
+ Monitor and track employee performance and provide regular and timely feedback.
+ Identify training and growth opportunities to advance the individual team member.
+ Accomplish staff job results by coaching, counseling, and mentoring employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures.
+ Review and approve timesheets for contractors (as needed).
+ Recruit and onboard contractors as needed for various projects, whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.
**Required Skills/Education**
+ Bachelor's degree in Business, Marketing, or related field.
+ 8+ years of experience in brand marketing, marketing communications, or integrated marketing (CPG or eCommerce preferred).
+ Proven track record of managing brand guidelines and MarComm strategy across multiple channels.
+ Strong background in campaign development, GTM planning, and integrated communications.
+ Excellent cross-functional leadership and vendor management skills.
+ Proficiency with campaign reporting and performance metrics (CAC, ROAS, brand awareness, CLTV).
+ Exceptional written and verbal communication skills with ability to adapt messaging for diverse audiences.
+ Demonstrated ability to collaborate effectively across functions and influence senior stakeholders.
**Desired Skills**
+ MBA or advanced degree.
+ Experience launching or scaling new eCommerce channels.
+ Familiarity with CRM/lifecycle marketing platforms and how to align brand voice across automated journeys.
+ Exposure to PR/influencer strategies and collaboration with corporate communications teams.
+ Experience in consumer products, technology, or imaging categories.
+ Passion for brand storytelling and delivering exceptional customer experiences.
**Salary and Benefits**
+ $115,000 plus bonus depending on experience
+ Medical, Dental, Vision
+ Life Insurance
+ 401k
+ Paid Time Off
#LI- Hybrid
**EEO Information**
Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.
**ADA Information**
If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department ( ).
**Job Locations** _US-NY-Valhalla_
**Posted Date** _2 days ago_ _(10/7/ :58 PM)_
**_Requisition ID_** _ _
**_Category_** _Marketing_
**_Company (Portal Searching)_** _FUJIFILM North America Corporation - Imaging Division_
E-commerce Marketing Manager - D2C Brands
Posted 7 days ago
Job Viewed
Job Description
You will develop and implement comprehensive marketing strategies that include SEO/SEM, email marketing, social media advertising, influencer collaborations, and content marketing. Responsibilities include managing marketing budgets, analyzing campaign performance using key metrics (ROAS, CPA, LTV), A/B testing creative assets and landing pages, and staying abreast of the latest trends in e-commerce and social media marketing. The E-commerce Marketing Manager will work closely with design, product, and sales teams to ensure cohesive brand messaging and a seamless customer experience from discovery to purchase. This role requires a strategic thinker with strong analytical skills and a hands-on approach to campaign execution and optimization.
Key Responsibilities:
- Develop and execute integrated e-commerce marketing strategies to drive traffic, conversions, and revenue.
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
- Oversee email marketing campaigns, including segmentation, automation, and A/B testing.
- Develop and implement social media marketing strategies to build brand awareness and community engagement.
- Collaborate with content creators and influencers to develop engaging marketing materials.
- Analyze website traffic, sales data, and campaign performance metrics to identify insights and optimize strategies.
- Manage the e-commerce website's user experience (UX) and conversion rate optimization (CRO).
- Stay current with industry trends, emerging technologies, and competitive landscape in e-commerce and digital marketing.
- Manage marketing budgets and ensure maximum return on investment (ROI).
- Work closely with cross-functional teams to ensure brand consistency and successful product launches.
- 4+ years of experience in e-commerce marketing, with a focus on D2C brands.
- Proven experience managing successful digital advertising campaigns (Google Ads, Social Media Ads).
- Strong understanding of SEO, SEM, email marketing, and social media marketing.
- Proficiency with e-commerce platforms (e.g., Shopify, WooCommerce) and analytics tools (e.g., Google Analytics).
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong project management and communication skills.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
E-commerce Marketing Manager - D2C Brands
Posted 7 days ago
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Job Description
- Develop and implement integrated e-commerce marketing strategies to drive sales and growth.
- Manage and optimize digital advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
- Oversee SEO initiatives to improve organic search rankings and website traffic.
- Develop and execute email marketing campaigns, including segmentation and automation.
- Manage social media presence and engagement strategies.
- Identify and collaborate with influencers to promote brands.
- Analyze website performance, user behavior, and sales data to identify trends and opportunities.
- Conduct A/B testing and CRO experiments to enhance user experience and conversion rates.
- Manage website content, product merchandising, and promotional activities.
- Collaborate with internal teams on creative development, product launches, and customer retention initiatives.
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5 years of experience in e-commerce marketing, with a strong focus on D2C brands.
- Proven success in managing paid social, SEM, SEO, and email marketing campaigns.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce, Magento).
- Proficiency in Google Analytics, Google Tag Manager, and other marketing analytics tools.
- Strong understanding of CRO principles and A/B testing methodologies.
- Excellent analytical, strategic thinking, and communication skills.
- Ability to work independently in a remote environment.