2,646 Data Driven Strategies jobs in the United States

**Job Type:** Regular
**Time Type:** Full time
**Work Shift:** Day (United States of America)
**FLSA Status:** Exempt
**When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.**
The Marketing Analytics Manager is responsible for collecting and analyzing marketing data to inform strategic decisions and optimize campaign performance. By leveraging multiple marketing data sources, the Manager will generate actionable insights and collaborate closely with marketing strategy, operations, and digital experience peers, and other relevant teams to measure marketing effectiveness.
The Manager brings both marketing analytics expertise and an understanding of HIPAA-covered entities and state and federal privacy regulations, ensuring data is collected, analyzed, and reported in ways that protect privacy and meet regulatory standards.
**Job Description:**
**Essential Duties & Responsibilities** including but not limited to:
+ Manage analytics and reporting across web, campaign, and CRM platforms, ensuring data integrity and compliant use of customer/patient data.
+ Drive the execution of marketing analytics initiatives, ensuring the right data is collected, analyzed, and interpreted to optimize campaigns, enhance lead generation, and improve conversion rates.
+ Develop dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, patient engagement, and ROI.
+ Track the full consumer journey from campaign exposure through conversion (e.g., appointment request, registration, event attendance), ensuring attribution models are accurate and privacy-compliant.
+ Provide actionable insights based on deep analysis to inform marketing strategies and maximize ROI.
+ Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency.
+ Continuously monitor and improve marketing data integrity, accessibility, and governance, ensuring teams have reliable information to drive results.
+ Work with the Compliance and IT teams to ensure data collection, storage, and usage align with HIPAA, OCR guidance, and organizational policies.
+ Define and maintain standards for data tagging, field usage, and user access to minimize risk and ensure audit readiness.
**Minimum Qualifications:**
**Education:**
Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.
**Licensure, Certification & Registration:** N/A
**Experience:**
+ 5+ years of experience in marketing analytics, digital analytics, or CRM analytics; healthcare or HIPAA-covered entity experience strongly preferred.
+ Experience implementing compliant tagging, reporting, and data governance practices in a healthcare environment.
+ Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot).
**Skills, Knowledge & Abilities:**
+ Proven track record managing analytics across websites, digital campaigns, and CRM platforms
+ Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives).
+ Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar).
+ Familiarity with data integration tools, tag management systems, and attribution modeling
+ Deep understanding of HIPAA, HITECH, and OCR guidance regarding digital tracking technologies and CRM data use.
+ Demonstrated ability to balance marketing performance optimization with strict privacy and security requirements.
+ Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights.
**As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment. Learn more ( about this requirement.**
**More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.**
**Equal Opportunity** **Employer/Veterans/Disabled**

**Manager, Marketing Analytics**
**Location: Wilmington, DE (Hybrid)**
OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.
The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.
**The Role**
In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.
**Responsibilities:**
+ Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.
+ Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.
+ Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.
+ Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.
+ Manage multiple competing projects, setting clear expectations, and adhering to deadlines.
**Qualifications**
+ Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.
+ 5+ years of experience in complex, data-driven problem-solving.
+ Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).
+ Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.
+ Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.
+ Ability to work independently, make sound, fact-based recommendations, and think strategically.
+ Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.
+ Customer-focused mindset with a passion for delivering innovative marketing solutions.
+ Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).
**Who We Are**
OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.
Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.
Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:
+ Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
+ Up to 4% matching 401(k)  
+ Employee Stock Purchase Plan (10% share discount)  
+ Tuition reimbursement  
+ Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)
+ Paid sick leave as determined by state or local ordinance, prorated based on start date
+ Paid holidays (7 days per year, based on start date)
+ Paid volunteer time (3 days per year, prorated based on start date)
OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.

Description
Robert Half Marketing and Creative is hiring for a Marketing Analytics Manager with a client in Atlanta. This is a direct hire position.
We're looking for a Marketing Analytics Manager to turn complex data into actionable insights that drive customer acquisition and business growth. This role involves analyzing marketing performance across multiple channels, managing third-party measurement tools, and optimizing media spend to improve efficiency.
What You'll Do:
+ Analyze Market Trends: Evaluate category, brand, competitive, channel, and customer data to guide marketing decisions and recommend budget allocations.
+ Develop Reporting & Dashboards: Design interactive reports to track performance, identify trends, and highlight areas for improvement.
+ Manage Third-Party Measurement Tools: Oversee platform setup, onboarding, and coordination with external sales, measurement, and ad operations teams.
+ Lead Testing & Optimization: Implement and analyze results from multi-touch attribution, marketing mix modeling (MMM), and brand/conversion lift studies.
+ Optimize Campaign Performance: Track key performance indicators (KPIs) to measure spend effectiveness and creative impact.
+ Leverage Data for Customer Insights: Analyze customer acquisition metrics and shopping behaviors to improve digital programs and conversion rates.
+ Collaborate Across Teams: Work closely with internal stakeholders and external media agencies to refine measurement processes.
+ Monitor Industry Trends: Stay updated on emerging digital marketing trends and identify new opportunities for growth.
Requirements
What You Bring:
+ 5+ years of experience in digital advertising, media analytics, or marketing analytics.
+ Strong knowledge of Google Ads, Facebook/Instagram, Pinterest, LinkedIn, and DSPs (e.g., StackAdapt).
+ Experience with third-party measurement tools (e.g., Neustar/TransUnion, Nielsen).
+ Proficiency in Excel (Pivot tables, SUMIFs) and visualization tools like Tableau, Sigma, or Power BI.
+ Understanding of marketing mix modeling (MMM), conversion rate optimization (CRO), and A/B testing.
+ Experience using Google Analytics 4 to assess website performance, traffic, engagement, and conversions.
+ Strong organizational skills with the ability to manage multiple projects and deadlines.
+ Clear, effective communicator who can translate analytical insights into actionable recommendations for technical and non-technical audiences.
+ Ability to maintain data confidentiality and handle sensitive information with professionalism.
This role is ideal for someone who thrives on data-driven decision-making and wants to play a key role in shaping marketing strategy.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.
Your day to day
+ Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
+ Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
+ Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area's objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.
+ Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects
+ Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.
What we need from you
+ Demonstrated computing and database reporting skills.
+ Demonstrated programming experience with statistical and database software (BigQuery SQL, SAS, R, Business Objects).
+ Demonstrated knowledge of Microsoft Excel functionality.
+ Demonstrated experience in a decision-support and data warehousing environment.
+ Demonstrated project management experience in organizing, planning and executing large-scale projects
+ Demonstrated understanding of business analysis processes.
+ Demonstrated understanding of stakeholder's processes.
+ Demonstrated knowledge of hotel operations and the hotel industry, and demonstrated ability to access relevant information and understand the competitive market.
+ Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user.
+ Bachelor's or Master's Degree with a concentration in Statistics, Mathematics , Operations Research, Marketing or other related field of study, or an equivalent combination of education and work related experience.
+ 5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position, preferably in a management position
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
#LI-AA5
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
**Important information** :
+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
+ If you require reasonable accommodation during the application process, please click here .
+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
+ If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

**Our Opportunity:**
Chewy is seeking a highly motivated, data driven, and strategic **Marketing Analytics Manager** to join our Marketing Science team in Boston, MA and support the optimization and analysis of marketing channels to deliver against new customer growth and retention objectives. This role will be expected to go deep into utilizing marketing and customer data to make recommendations, analyze channel/campaign effectiveness and provide insights through regular reporting to help marketing teams optimize and maximize ad performance across the business.
The ideal candidate is customer focused, organized, detail-oriented, analytical, and thrives in a fast-paced environment with adaptability to change. This role sits within our Marketing Science Organization on the Marketing Analytics team which works collaboratively across marketing and product teams and is dedicated to bringing data-driven problem solving and decision-making to every aspect of Chewy's marketing operations.
**What You'll Do:**
+ Develop analytic frameworks to measure the impact of our various marketing programs across various channels and teams
+ Generate customer focused insights and recommendations that will ensure we best engage with potential and existing Chewy customers through our marketing efforts.
+ Provide deep dive analysis on key projects including but not limited to site metrics, customer metrics and business performance.
+ Identify opportunities to enhance customer experience and remove friction points through analysis of customer engagement.
+ Partner in the development of a learning agenda and test plans to further improve the performance of our marketing programs.
+ Partner with the rest of the Marketing Science team on advanced analytics/model development needs.
+ Develop reporting to provide consistency across programs and teams.
**What you'll need:**
+ Minimum 2-4 years of experience in marketing/customer analytics.
+ Bachelor's degree in statistics, economics, mathematics, marketing, or related field. Mastyers a plus.
+ Hands-on analytical background with proficiency in SQL and working with large data sets. Python or other coding languages is a plus.
+ Demonstrated knowledge of marketing ecosystems and customer data with the ability to interpret and identify insights.
+ Strong communication skills with ability to clearly articulate information that influences data-driven business decisions.
+ Ability to operate independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
+ A natural curiosity around consumer behavior and business impact.
+ Experience with Tableau or other data visualization tools is a plus.
**Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact** ** ** **.**
**To access Chewy's Customer Privacy Policy, please click here ( .**
**To access Chewy's California CPRA Job Applicant Privacy Policy, please click here ( .**

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.

Your day to day

• Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.

• Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).

• Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area's objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.

• Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects

• Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.

What we need from you

• Demonstrated computing and database reporting skills.

• Demonstrated programming experience with statistical and database software (BigQuery SQL, SAS, R, Business Objects).

• Demonstrated knowledge of Microsoft Excel functionality.

• Demonstrated experience in a decision-support and data warehousing environment.

• Demonstrated project management experience in organizing, planning and executing large-scale projects

• Demonstrated understanding of business analysis processes.

• Demonstrated understanding of stakeholder's processes.

• Demonstrated knowledge of hotel operations and the hotel industry, and demonstrated ability to access relevant information and understand the competitive market.

• Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user.

• Bachelor's or Master's Degree with a concentration in Statistics, Mathematics , Operations Research, Marketing or other related field of study, or an equivalent combination of education and work related experience.

• 5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position, preferably in a management position

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $58,844 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

#LI-AA5

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.

Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information :

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

• If you require reasonable accommodation during the application process, please click here .

• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

• If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

Manager, Marketing Analytics

Location: Wilmington, DE (Hybrid)

OneMain is currently seeking a dynamic and experienced Manager of Marketing Analytics to develop data-driven investment decisions to grow our largest marketing channel-Digital Marketing. This role demands expertise in analytics, a deep understanding of campaign P&Ls, channel attributions, and customer-centric design.

The ideal candidate will have a strong background in data analytics, digital channels, marketing unit economics, and performance management, with a passion for delivering actionable insights that support marketing objectives.

The Role

In this role, you will lead, develop, and design multi-channel frameworks and monthly processes to choose investments that are either the best from a CPL standpoint or need investments for strategic reasons. You will partner closely with various channel teams to build strategies to improve impressions, increase click-throughs, perform competitive market research, and optimize marketing spend. Additionally, you will routinely communicate and collaborate with several disciplines, including Finance, Credit & Pricing, Originations, Product, and Technology.

Responsibilities:

• Develop thorough data-driven analyses, insights, and recommendations across all digital channels. Influence leadership and drive action plans with end-to-end ownership.

• Identify and capitalize on growth opportunities within the digital channels to drive customer acquisition and revenue.

• Drive improvements in our ability to detect changes, explain business performances/variances, and set monthly/annual targets through new analytical frameworks and techniques.

• Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages.

• Manage multiple competing projects, setting clear expectations, and adhering to deadlines.

Qualifications

• Bachelor's Degree (Master's degree preferred) in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science.

• 5+ years of experience in complex, data-driven problem-solving.

• Strong SQL and/or Python skills. Hands-on experience working on complex structured and unstructured datasets involving several joins; experience with MS Office, Excel, and PowerPoint; experience with one of BI or data visualization platforms a plus (PowerBI, Tableau).

• Prior experience with media mix modeling, multi-touch attributions, and digital channel strategies.

• Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity.

• Ability to work independently, make sound, fact-based recommendations, and think strategically.

• Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives.

• Customer-focused mindset with a passion for delivering innovative marketing solutions.

• Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling).

Who We Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we've looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we're committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There's never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That's why we've packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances

• Up to 4% matching 401(k)?

• Employee Stock Purchase Plan (10% share discount)?

• Tuition reimbursement?

• Paid time off (15 days' vacation per year, plus 2 personal days, prorated based on start date)

• Paid sick leave as determined by state or local ordinance, prorated based on start date

• Paid holidays (7 days per year, based on start date)

• Paid volunteer time (3 days per year, prorated based on start date)

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identify, national origin, age, marital status, protected veteran status, or disability status.

Job Type: Regular

Time Type: Full time

Work Shift: Day (United States of America)

FLSA Status: Exempt

When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.

The Marketing Analytics Manager is responsible for collecting and analyzing marketing data to inform strategic decisions and optimize campaign performance. By leveraging multiple marketing data sources, the Manager will generate actionable insights and collaborate closely with marketing strategy, operations, and digital experience peers, and other relevant teams to measure marketing effectiveness.

The Manager brings both marketing analytics expertise and an understanding of HIPAA-covered entities and state and federal privacy regulations, ensuring data is collected, analyzed, and reported in ways that protect privacy and meet regulatory standards.

Job Description:

Essential Duties & Responsibilities including but not limited to:

• Manage analytics and reporting across web, campaign, and CRM platforms, ensuring data integrity and compliant use of customer/patient data.

• Drive the execution of marketing analytics initiatives, ensuring the right data is collected, analyzed, and interpreted to optimize campaigns, enhance lead generation, and improve conversion rates.

• Develop dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, patient engagement, and ROI.

• Track the full consumer journey from campaign exposure through conversion (e.g., appointment request, registration, event attendance), ensuring attribution models are accurate and privacy-compliant.

• Provide actionable insights based on deep analysis to inform marketing strategies and maximize ROI.

• Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency.

• Continuously monitor and improve marketing data integrity, accessibility, and governance, ensuring teams have reliable information to drive results.

• Work with the Compliance and IT teams to ensure data collection, storage, and usage align with HIPAA, OCR guidance, and organizational policies.

• Define and maintain standards for data tagging, field usage, and user access to minimize risk and ensure audit readiness.

Minimum Qualifications:

Education:

Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.

Licensure, Certification & Registration: N/A

Experience:

• 5+ years of experience in marketing analytics, digital analytics, or CRM analytics; healthcare or HIPAA-covered entity experience strongly preferred.

• Experience implementing compliant tagging, reporting, and data governance practices in a healthcare environment.

• Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot).

Skills, Knowledge & Abilities:

• Proven track record managing analytics across websites, digital campaigns, and CRM platforms

• Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives).

• Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar).

• Familiarity with data integration tools, tag management systems, and attribution modeling

• Deep understanding of HIPAA, HITECH, and OCR guidance regarding digital tracking technologies and CRM data use.

• Demonstrated ability to balance marketing performance optimization with strict privacy and security requirements.

• Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights.

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment. Learn more ( about this requirement.

More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.

Equal Opportunity Employer/Veterans/Disabled

We're looking for a highly motivated and experienced Marketing Analytics Manager to lead the strategic development, implementation, and analysis of our marketing analytics. In this crucial role, you'll drive data-informed decisions, optimize our digital presence, and maximize the impact of our B2B marketing campaigns.

The ideal candidate is a data-driven marketer with a strong grasp of digital marketing best practices. You'll be responsible for tracking the performance and effectiveness of marketing tactics and communications across the USRBU. Key functions include monitoring, measuring, and analyzing all marketing performance data, such as lead flow, website performance, campaign results, content effectiveness, and lead scoring. You'll deliver actionable insights and recommendations to enhance campaign performance and help the team achieve its goals.

Responsibilities

• Marketing Analytics : Gather, analyze, and interpret marketing data from diverse sources like website analytics, CRM systems, and database management platforms. Develop comprehensive reports, scorecards, and dashboards to track key marketing metrics and KPIs across all channels (website, social media, email, paid advertising). Communicate campaign insights, optimization strategies, and recommendations to marketing teams through compelling, data-driven stories. Ensure the accuracy and integrity of all data used.

• Campaign Measurement & Optimization : Collaborate with portfolio marketers and demand generation teams to design and implement robust campaign tracking and measurement methodologies. Analyze campaign performance data to identify areas for improvement and proactively optimize effectiveness for future planning.

• Marketing Support : Provide data-driven insights and recommendations to inform marketing strategies for portfolio marketers. Work closely with portfolio marketers and demand generation to ensure alignment and consistency across all marketing activities. Contribute to the development of marketing plans and budgets.

Essential Functions

• Develop and present monthly metric reports to the executive team.

• Complete comprehensive quarterly ROI reporting with actionable enhancement recommendations.

• Conduct campaign-level reporting and collaborate with Campaign Managers and Portfolio Marketers to improve campaign performance.

• Develop ad hoc reporting for high-priority projects as needed.

• Track competitive tactical tools and their market effectiveness, providing insights into our performance against benchmarks.

• Research and present new marketing techniques or concepts for team consideration.

Qualifications

• Bachelor's Degree.

• 5+ years of experience in marketing analytics, including experience in enterprise B2B marketing or for a B2B digital agency.

• Experience within Healthcare and/or Life Sciences is a plus.

• Proven experience with advanced analytics reporting and managing large data sets.

• High proficiency in Microsoft Excel, Google Sheets, and Google Docs.

• Strong understanding of marketing analytics tools and technologies (e.g., Google Analytics, Google Tag Manager, CRM systems, marketing automation platforms).

• Google Analytics Certification is a plus.

• Excellent analytical, problem-solving, communication, and interpersonal skills.

• Highly proactive, independent, and possessing excellent organizational skills.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law.

The potential base pay range for this role, when annualized, is $75,600.00 - $189,000.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create connections that accelerate the development and commercialization of innovative medical treatments. Everything we do is part of a journey to improve patient outcomes and population health worldwide.

To get there, we seek out diverse talent with curious minds and a relentless commitment to innovation and impact. No matter your role, everyone at IQVIA contributes to our shared goal of helping customers improve the lives of patients everywhere. Thank you for your interest in growing your career with us.

EEO Minorities/Females/Protected Veterans/Disabled