39 Data Driven Strategies jobs in Atlanta

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.
Your day to day
+ Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.
+ Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).
+ Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area's objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.
+ Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects
+ Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.
What we need from you
+ Demonstrated computing and database reporting skills.
+ Demonstrated programming experience with statistical and database software (BigQuery SQL, SAS, R, Business Objects).
+ Demonstrated knowledge of Microsoft Excel functionality.
+ Demonstrated experience in a decision-support and data warehousing environment.
+ Demonstrated project management experience in organizing, planning and executing large-scale projects
+ Demonstrated understanding of business analysis processes.
+ Demonstrated understanding of stakeholder's processes.
+ Demonstrated knowledge of hotel operations and the hotel industry, and demonstrated ability to access relevant information and understand the competitive market.
+ Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user.
+ Bachelor's or Master's Degree with a concentration in Statistics, Mathematics , Operations Research, Marketing or other related field of study, or an equivalent combination of education and work related experience.
+ 5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position, preferably in a management position
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $58,844 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
#LI-AA5
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
**Important information** :
+ The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
+ No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
+ If you require reasonable accommodation during the application process, please click here .
+ IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
+ If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is seeking a Marketing Analytics Manager to help our marketing organization understand and improve the effectiveness of our owned media channels. In this role, you will leverage your analytical skills, media channel knowledge, and clear communication to measure the impact of our marketing tactics, identify opportunities for improvement, and support the development of our owned media test-and-learn optimization strategy. You will work closely with our Analytics and Marketing teams to deliver insights that drive smarter decision-making and enhance the performance of our owned media efforts.

Your day to day

• Apply analytical thinking, problem-solving skills, and curiosity to drive change, identifying opportunities to improve marketing effectiveness across owned channels.

• Develop and deliver data-driven insights through complex data extraction, joins, and analysis using SQL (GCP BigQuery), Excel, BI tools (Looker, Power BI, Tableau), and web analytics platforms (Google Analytics, Adobe Analytics).

• Maintain relationships with Global Marketing Shared Services and develop a strong working knowledge of all of the business functional area's objectives in order to ensure accurate translation of stakeholder requirements into technical specifications, reporting and analysis.

• Establish project plans that outline project milestones for different Business Analytics projects. Convene cross-functional teams to deliver projects

• Apply analytical techniques to one or more disciplines. May perform statistical analyses and create accurate charts, tables and graphs in the correct format and within established time frames as required. Select and use appropriate software to effectively analyze data. Compile and analyze information. Effectively communicate findings and recommendations to appropriate staff.

What we need from you

• Demonstrated computing and database reporting skills.

• Demonstrated programming experience with statistical and database software (BigQuery SQL, SAS, R, Business Objects).

• Demonstrated knowledge of Microsoft Excel functionality.

• Demonstrated experience in a decision-support and data warehousing environment.

• Demonstrated project management experience in organizing, planning and executing large-scale projects

• Demonstrated understanding of business analysis processes.

• Demonstrated understanding of stakeholder's processes.

• Demonstrated knowledge of hotel operations and the hotel industry, and demonstrated ability to access relevant information and understand the competitive market.

• Demonstrates clear, concise, and succinct communication skills, including adapting both technical verbal and written communication to the needs and level of the user.

• Bachelor's or Master's Degree with a concentration in Statistics, Mathematics , Operations Research, Marketing or other related field of study, or an equivalent combination of education and work related experience.

• 5 years progressive work related experience working within a business intelligence team and with relational decision-support databases and analytical consulting with demonstrated proficiency and understanding in one or more functions related to the position, preferably in a management position

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $58,844 to $105,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

#LI-AA5

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.

Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information :

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

• If you require reasonable accommodation during the application process, please click here .

• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.

• If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

**Description**
**Overview**
The Director of Marketing Analytics & Insights leads a team that is responsible for independently defining problems, collecting data, applying appropriate quantitative and qualitative methods, and drawing valid conclusions in support of the Marketing objectives for Vestis. The Director of Marketing Analytics & Insights will work with other members of the Marketing organization to help identify the key questions to be answered through thorough data analysis and market research to build data-backed recommendations to advance the company forward. This includes orchestrating our customer satisfaction program, generating customer insights, collecting, and mining large data sets, establishing methodologies for the analyses associated with the data, and reporting findings in a structured/logical way that can be used to present and communicate to Senior Leadership.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
+ Establish processes to monitor and report industry trends within the industrial laundry and linen supply market and within various segments (geography, product segments, customer industry segments)
+ Coordinate the collection, organization, analysis, and dissemination of competitive intel from publicly available sources, 3 rd party research partners, and Vestis teammates out in the field
+ Unify various Voice of the Customer initiatives into a cohesive Customer Satisfaction Management & NPS program that leverages industry leading solutions and reporting methods
+ Lead market research initiatives to understand needs & preferences of each customer segment (personas, geography, product segments, customer industry segment, etc.), brand value / equity, and loyalty key drivers
+ Spearhead the definition of KPI's to monitor the performance of marketing efforts, marketing campaigns and the development of recurring reports fed by data from multiple sources
+ Manage the set-up of Marketing campaigns within custom ordering system to enable tracking of campaign performance
+ Deliver data requests from the business by extracting and transforming data from various sources via custom queries and reports
+ Maintain and enhance Power BI semantic models to enable self-service reporting
+ Manage the design and delivery of automated dashboards to support performance monitoring
+ Manage the design and delivery of AI / Machine Learning models via Python to drive predictive / prescriptive actionable insights to drive sales growth via marketing tactics and to improve customer retention
+ Manage a team of analytics-minded independent contributors
+ Draw conclusions from analyses and summarize findings with supporting summary data in presentation format for Executive communication
+ Strong interpersonal skills to work cross-functionally throughout the organization
**JOB SPECIFICATIONS**
+ Bachelor's degree in business, economics, statistics, mathematics, business analytics, physics. marketing or similar analytical area and minimum 8 years of relevant experience. Masters in Data Science & Analytics and/or MBA preferred
+ Strong statistical background and proven analytical skills required
+ Working knowledge of forecasting techniques, pricing and methodologies required
+ Experience in data mining
+ Proficient in MS Excel, SQL, and Python
+ Analytical mind and business acumen
+ Problem-solving aptitude with ability to deal with ambiguity
+ Strong communication and presentation skills with proficiency with MS PowerPoint
+ Ability to work effectively as a team player in a fast-paced environment
+ Strong intellectual curiosity; must be able to think critically and strategically. Must be able to think about a problem, hypothesize solutions and dig into the data to figure things out.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights ( notice from the Department of Labor.

Our client is looking for a bright and enthusiastic Junior Data Scientist to join their growing marketing analytics team, operating in a dynamic, remote-first environment. This is an excellent opportunity for an early-career professional to apply their analytical skills to real-world marketing challenges. You will work closely with marketing managers and senior data scientists to analyze campaign performance, understand customer behavior, and identify trends that drive marketing strategy. Responsibilities include data cleaning and preparation, building predictive models using machine learning algorithms, designing A/B tests, and visualizing data to communicate insights effectively. Proficiency in programming languages such as Python or R, and experience with data manipulation libraries (e.g., Pandas, dplyr) and machine learning frameworks (e.g., scikit-learn, TensorFlow) are essential. Familiarity with SQL for data querying and experience with data visualization tools (e.g., Tableau, Power BI) are also highly valued. You will contribute to developing dashboards, generating reports, and supporting data-driven decision-making across the marketing department. The ideal candidate is a curious learner, possesses strong quantitative and problem-solving abilities, and thrives in a collaborative, remote setting. This role offers significant opportunities for professional growth and development in the field of data science and marketing analytics.

Responsibilities:

• Assist in the development and implementation of data-driven marketing strategies.
• Clean, process, and transform large datasets for analysis.
• Build and evaluate predictive models for customer behavior and campaign effectiveness.
• Design and analyze A/B tests and other marketing experiments.
• Create compelling data visualizations and dashboards to communicate insights.
• Collaborate with marketing teams to understand their data needs and provide analytical support.
• Query databases using SQL to extract relevant data.
• Stay updated on the latest data science techniques and tools.
• Contribute to the development of reporting frameworks and best practices.

Qualifications:

• Bachelor's or Master's degree in Data Science, Statistics, Computer Science, Mathematics, Economics, or a related quantitative field.
• 0-3 years of experience in data analysis or data science roles (internships count).
• Proficiency in Python or R for data analysis and machine learning.
• Familiarity with machine learning libraries (e.g., scikit-learn, Keras, PyTorch).
• Experience with SQL for data querying.
• Knowledge of data visualization tools (e.g., Tableau, Matplotlib, Seaborn).
• Strong analytical, statistical, and problem-solving skills.
• Excellent communication and collaboration skills, especially in a remote setting.

Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, and a diverse pipeline of early- to late-stage assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
**Job Overview**
The **Associate Director, Marketing Analytics - Women's Health** position will lead business insights for the commercial organization as it relates to the Women's Health therapeutic area. This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.
This position will report to the Director, Commercial Analytics - Women's Health and will be an integral part of the Commercial Analytics team. This position will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.
**Job Duties and Responsibilities**
+ Perform a critical role in enhancing marketing and market access offerings by developing insights from data/information and translating insights to shape commercial strategy and decisions.
+ Develop relevant and compelling insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience.
+ Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance.
+ Develop strategic partnership as the point of contact for the Myfembree brand team.
+ Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization.
+ Manage development, delivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews.
+ Oversee analytic ad hoc project requests related to the Myfembree brand team.
+ Support the finance forecasting process by providing key insights and assumptions in partnership with brand leadership.
+ As part of the Myfembree brand planning process, create brand-specific situational analysis, participate in tactical planning and partner with sales and marketing to create meaningful KPIs.
+ Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.
+ Partner with marketing leadership to create and execute yearly analytics plans and budgets that align to brand strategies.
**Key Core Competencies**
+ Strategic thinker: can see big picture opportunities and translate into actionable plans.
+ Excellent written and oral communications skills including executive presence in formal stakeholder presentations.
+ Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data).
+ Excellent team player and collaborative skills.
+ Strong project management skills and managing external vendors/ deliverables within tight timelines.
+ Strategic partner to multiple cross-functional stakeholders.
+ Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).
+ Ability to understand the commercial environment and business needs and translate to workable solutions.
+ Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working.
**Education and Experience**
+ Bachelor's Degree
+ Minimum 8 - 12 (w/o Master's) or 6 - 8 years (with Master's) years of relevant experience in biotech or pharmaceutical industry.
+ Previous sales or marketing experience preferred.
+ Previous commercial/ brand analytics experience (with Statistical Packages) preferred (e.g., SAS, R, SPSS, etc).
The base salary range for this role is $155,440 to $194,300. Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
**Confidential Data** : All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential.
**Compliance** : Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
**Mental/Physical Requirements** : Fast paced environment handling multiple demands. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
**Sumitomo Pharma America (SMPA)** **is an Equal Employment Opportunity (EEO) employer**
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma Co., Ltd. is a global pharmaceutical company based in Japan with key operations in the U.S. (Sumitomo Pharma America, Inc.), Canada (Sumitomo Pharma Canada, Inc.) and Europe (Sumitomo Pharma Switzerland GmbH) focused on addressing patient needs in oncology, urology, women's health, rare diseases, psychiatry & neurology, and cell & gene therapies. With several marketed products in the U.S., Canada, and Europe, a diverse pipeline of early- to late-stage assets, and in-house advanced technology capabilities, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website ( or follow us on LinkedIn ( .
At Sumitomo Pharma America, our work is guided by the Sumitomo Pharma mission, vision and values, which tie closely to our company's cultural pillars.
**Our** **Mission**
_To broadly contribute to society through value creation based on innovative research and development activities for the betterment of healthcare and fuller lives of people_ _worldwide_
**Our** **Vision**
_For Longer and Healthier Lives, we unlock the future with cutting edge technology and_ _ideas_

Are you an analytically sharp insight-driven thinker looking for a role that will involve collaboration with all areas of marketing and help support high-impact projects, conducting thorough data analysis, identifying trends, and producing detailed reports, compelling presentations, and insightful dashboards for informed decision-making. The ideal candidate must possess exceptional analytical, communication, and problem-solving skills, with the capability to independently recommend strategic business opportunities grounded in data.
A Day in the Life:
The Senior Analyst Paid Media, Marketing Analytics will partner closely with Senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring, testing and optimizing marketing effectiveness across paid media omni-channel full funnel advertising campaigns and audiences including promotions. Leveraging travel insights, trends and consumer behavior data plus key performance metrics, benchmarks, the analyst will develop and manage analytics solutions to maximize marketing ROAS and ROI. This position plays a critical role in supporting growth initiatives across North America and source international markets Inbound, providing actionable insights to strengthen brand awareness, consideration, enhance customer loyalty, and accelerate revenue growth.
Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week hybrid work environment.
The starting salary for this role is expected to be around $70,000 but will be commensurate with experience.
**What You'll Do:**
+ Own and continuously enhance end-to-end reporting across Media advertising for our three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, through our omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership and Finance aligned to business targets.
+ Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
+ Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
+ Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
+ Design and optimize executive-level Tableau dashboards using calculated fields, LOD (level of data) expressions, and parameters-delivering dynamic, interactive reporting at scale.
+ Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across our three brands.
+ Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
+ Support quarterly and annual planning through scenario modeling through custom platforms, demand forecasting, and strategic recommendations on marketing investments.
+ Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
+ Perform other job-related functions assigned linked to media advertising forecasting and testing analysis.
+ Creates / Develops detailed reports, compelling presentations, and insightful dashboards for informed decision-making.
**What We're Looking For:**
+ Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Bachelor's Degree preferred / Relevant Field of Study: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
+ Minimum 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
+ Familiarity with ETL, MMM Marketing Mix Model processes and handling complex datasets and forecast platforms is preferred but not required.
+ Prior experience in the travel and hospitality industry is a plus but not mandatory.
+ Ability to collaborate with internal and external stakeholders across multiple functions and locations
+ Ability to influence.
+ Flexible and adaptable; ability to work effectively in ambiguous situations
+ Excellent verbal and written communication skills
+ Ability to motivate teams and keep a positive attitude in a fast-paced environment.
+ Ability to work under minimal supervision with a goal-oriented mindset.
+ Ability to see the big picture and leverage critical thinking and decision-making skills.
+ Excellent organization, time management, delegation, and prioritization skills.
+ Advanced proficiency in SQL, Tableau, and Excel.
+ Experience with Adobe Analytics is preferred.
+ Knowledge of R and/or Python is a plus but not required.
+ Skilled in developing automated tools and analytics solutions.
+ Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
+ Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
+ Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
+ Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.
**What You'll Get:**
+ Up to 40% off the base rate of any standard Hertz Rental
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts -Theme Park Tickets, Gym Discounts & mo
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
**US EEO STATEMENT**
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran

**Position Purpose:**
The Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics) will play a critical role in expanding our Marketing Measurement and Analytics capabilities by leveraging advanced analysis techniques to deliver actionable insights, build scalable reporting, support experimentation, ensure data quality, and unlock new data solutions that guide media strategy and optimization. This role sits within the Channel Analytics team while closely partnering with Media Strategy, Activation, and Creative stakeholders.
Key outcomes for this role include the ability to execute roadmap initiatives, ensure data accuracy, and improve marketing efficiency and effectiveness through technical expertise in data exploration, analysis, and storytelling. Success will be measured by the analyst's ability to identify trends and opportunities, expand support across marketing functions, and drive the implementation of measurement capabilities that enhance insights and overall marketing performance.
**Key Responsibilities:**
+ 20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.
+ 20% Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.
+ 20% Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.
+ 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.
+ 20% Design, develop and distribute key reports for the marketing organization. Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.
**Direct Manager/Direct Reports:**
+ This position typically reports to Manager, Analytics
+ This position has 0 direct reports
**Travel Requirements:**
+ Typically requires overnight travel less than 10% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
+ No travel required
**Minimum Qualifications:**
+ Must be eighteen years of age or older.
+ Must be legally permitted to work in the United States.
**Preferred Qualifications:**
+ Previous experience in Marketing Analytics/Measurement with strong analytical and problem-solving skills.
+ Advanced experience with SQL, Tableau, and Excel (Python experience a plus).
+ Proven ability to quickly retrieve, manipulate, analyze, and interpret data; strong quantitative and research skills with excellent data interpretation capabilities.
+ Experience working with marketing data (KPIs, campaign structures, URL tracking, platform reporting) and understanding of conversion funnels, attribution, and marketing channels.
+ Hands-on experience with Paid Search, Paid Social and other marketing platforms.
+ Experience running A/B tests and applying testing best practices.
+ Familiarity with Adobe Analytics, Google Analytics, or similar tools.
+ Experience collaborating in agile/project workflows (e.g., Jira) and contributing to data documentation.
+ Proficient in PowerPoint with strong skills in data storytelling, visualization, and presenting insights to stakeholders.
+ Excellent verbal and written communication skills, with the ability to prepare clear, concise, and leadership-ready documents.
+ Demonstrates proactive problem-solving, a collaborative team mindset, and accountability for delivering high-quality work.
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Minimum Years of Work Experience:**
+ 3
**Competencies:**
+ Action Oriented
+ Collaborates
+ Communicates Effectively
+ Customer Focus
+ Drives Results
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00

Position Purpose:

The Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics) will play a critical role in expanding our Marketing Measurement and Analytics capabilities by leveraging advanced analysis techniques to deliver actionable insights, build scalable reporting, support experimentation, ensure data quality, and unlock new data solutions that guide media strategy and optimization. This role sits within the Channel Analytics team while closely partnering with Media Strategy, Activation, and Creative stakeholders.

Key outcomes for this role include the ability to execute roadmap initiatives, ensure data accuracy, and improve marketing efficiency and effectiveness through technical expertise in data exploration, analysis, and storytelling. Success will be measured by the analyst's ability to identify trends and opportunities, expand support across marketing functions, and drive the implementation of measurement capabilities that enhance insights and overall marketing performance.

Key Responsibilities:

• 20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.

• 20% Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.

• 20% Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.

• 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.

• 20% Design, develop and distribute key reports for the marketing organization. Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.

Direct Manager/Direct Reports:

• This position typically reports to Manager, Analytics

• This position has 0 direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Previous experience in Marketing Analytics/Measurement with strong analytical and problem-solving skills.

• Advanced experience with SQL, Tableau, and Excel (Python experience a plus).

• Proven ability to quickly retrieve, manipulate, analyze, and interpret data; strong quantitative and research skills with excellent data interpretation capabilities.

• Experience working with marketing data (KPIs, campaign structures, URL tracking, platform reporting) and understanding of conversion funnels, attribution, and marketing channels.

• Hands-on experience with Paid Search, Paid Social and other marketing platforms.

• Experience running A/B tests and applying testing best practices.

• Familiarity with Adobe Analytics, Google Analytics, or similar tools.

• Experience collaborating in agile/project workflows (e.g., Jira) and contributing to data documentation.

• Proficient in PowerPoint with strong skills in data storytelling, visualization, and presenting insights to stakeholders.

• Excellent verbal and written communication skills, with the ability to prepare clear, concise, and leadership-ready documents.

• Demonstrates proactive problem-solving, a collaborative team mindset, and accountability for delivering high-quality work.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 3

Competencies:

• Action Oriented

• Collaborates

• Communicates Effectively

• Customer Focus

• Drives Results

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00

**Overview**
**Be inspired. Be rewarded. Belong. At Emory Healthcare.**
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship, development, and leadership programs
- And more
**Work Location:** Atlanta, GA
**Description**
The Director of CRM, Marketing Automation & Analytics will support the strategic direction and execution of marketing automation, CRM solutions, and analytics platforms to support Emory Healthcares marketing team.
This role focuses on optimizing backend systems and infrastructure to ensure seamless automation workflows, efficient data management, and robust analytics reporting.
The Director will lead a team of technical professionals, including CRM Business Solutions Architects, Senior Marketing Automation Architects, and Marketing Business Intelligence Developers, ensuring that marketing platforms are fully integrated and optimized for enterprise-wide efficiency.
Key Responsibilities Marketing Automation & CRM Optimization:
+ Lead the strategy and management of CRM platforms and marketing automation tools (Salesforce Marketing Cloud, Eloqua, etc.), ensuring alignment with organizational goals and seamless integration with other marketing technologies.
+ Oversee the configuration, management, and optimization of automated workflows, audience segmentation, lead scoring, and customer journeys.
+ Ensure marketing automation systems are scalable, reliable, and capable of supporting business objectives, particularly in terms of patient engagement and service-line growth.
+ Work with cross-functional teams and internal Salesforce Center of excellence to ensure the development Marketings CRM roadmap aligns with institutional goals and best practices.
Analytics & Data Management:
+ Guide the team in developing and maintaining reporting tools, dashboards, and analytics solutions that provide actionable insights into campaign performance, customer behavior, and marketing ROI.
+ Work with the team to develop analytics that ensure CRM platform health and data integrity.
+ Ensure accurate, real-time data collection and reporting, facilitating data-driven decision-making across the marketing team.
+ Collaborate with cross-functional teams to ensure that marketing data is seamlessly integrated with other business intelligence systems across Emory Healthcare.
Team Leadership & Development:
+ Manage a team of backend specialists including CRM Business Solutions Architects, Marketing Automation Architects, and Business Intelligence Developers.
+ Provide leadership, mentorship, and career development opportunities for team members, fostering a collaborative and innovative work environment.
Platform Governance & Integration:
+ Ensure governance of marketing automation platforms and CRM systems, establishing best practices for data quality, platform utilization, and system integration.
+ Work with IT and other departments to ensure smooth integration of marketing technologies, maintaining data integrity across all systems.
Minimum Qualifications Education:
+ Bachelors degree in Marketing, Information Technology, Business Analytics, or a related field.
Experience:
+ 7+ years of experience in marketing automation, CRM management, and/or data analytics, with at least 3 years in a leadership role.
+ Experience with Salesforce platforms, including Salesforce Health Cloud Marketing Cloud, Marketing Cloud Intelligence (Datorama) or similar marketing automation platforms, and strong knowledge of CRM integrations to other marketing platforms.
Skills:
+ Expertise in marketing automation platforms, CRM systems, and backend data management.
+ Strong analytical skills with experience in developing and maintaining reporting dashboards.
+ Excellent leadership and communication skills, with the ability to collaborate across technical and non-technical teams. Preferred
Qualifications:
+ Masters degree in Business, Marketing, Data Science, or a related field.
+ Familiarity with advanced analytics tools such as Tableau, Google Analytics, or other BI platforms.
+ Familiarity with Data Cloud or Customer Data Platforms a plus
+ Knowledge of data lakes, cloud storage
+ Understanding of HIPAA-compliance and personal identity security a plus
**Additional Details**
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare's Human Resources at . Please note that one week's advance notice is preferred.
**Connect With Us!**
Connect with us for general consideration!
**Division** _Emory Healthcare Inc._
**Campus Location** _Atlanta, GA, 30345_
**Campus Location** _US-GA-Atlanta_
**Department** _EHI Marketing_
**Job Type** _Regular Full-Time_
**Job Number** _ _
**Job Category** _Business Operations_
**Schedule** _8a-4:30p_
**Standard Hours** _40 Hours_
**Hourly Minimum** _USD $0.00/Hr._
**Hourly Midpoint** _USD $0.00/Hr._
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.