4,936 Demand Generation jobs in the United States
Demand Generation Lead
15289 Pittsburgh, Pennsylvania
BNY Mellon
Posted today
Job Viewed
Job Description
Demand Generation Lead
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We're seeking a future team member for the role of Demand Generation Lead to join our digital marketing team. This role is located in Pittsburgh, PA.
In this role, you'll make an impact in the following ways:
To be successful in this role, we're seeking the following:
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here's a few of our recent awards:
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We're seeking a future team member for the role of Demand Generation Lead to join our digital marketing team. This role is located in Pittsburgh, PA.
In this role, you'll make an impact in the following ways:
- Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams
- Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution
- Develop lead personas and journeys, with understanding of audience interests and preferences
- Assist in the identification of content needs with marketing colleagues to support programs
- Develop and utilize lead scoring to understand program effectiveness and identify high potential leads
- Align closely with sales to ensure marketing efforts support lead conversion and revenue
- Utilize A/B testing strategies to optimize program performance
- Analyze and report on campaign performance to drive continuous optimization and ROI
- Monitor market trends, competitor activity, to continuously refine marketing approaches
- Ensure regulatory/compliance alignment of marketing activities
To be successful in this role, we're seeking the following:
- 5+ years in B2B/B2C marketing, with 3+ years in a demand generation role
- Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals
- Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement
- Strong communication, project management and cross-functional collaboration skills
- Ability to translate data and insights into actionable marketing strategies
- Team player with a growth mindset and track record of proactively helping teams achieve objectives
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here's a few of our recent awards:
- America's Most Innovative Companies, Fortune, 2025
- World's Most Admired Companies, Fortune 2025
- "Most Just Companies", Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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0
Demand Generation, Lead
10261 Silver Lake, New York
Stuut, Inc.
Posted today
Job Viewed
Job Description
Stuut is transforming accounts receivable for B2B companies-making collections smarter and faster for companies that have historically relied on manual processes that are labor intensive and costly. Our platform is gaining traction with finance teams across industrials, chemicals, and manufacturing sectors from Fortune 10 brands to scaling midmarkets. We're backed by top-tier investors including a16z, Khosla, Activant, 1984 Ventures and Page One.
The Role We're hiring a Demand Generation Lead to build a high-leverage marketing engine that fuels our outbound sales motion and gets Stuut in front of midmarket CFOs and finance leaders - many of whom don't live on LinkedIn. You'll experiment with creative, unconventional, and physical marketing tactics to break through to this audience, while identifying the most scalable, cost-efficient channels to drive qualified pipeline.
This is a high-impact role for someone who can think strategically, execute quickly, and work hand-in-hand with Sales to deliver measurable revenue outcomes
What You'll Do
You Might Be a Fit If You.
Compensation
Stuut is an equal opportunity employer. No applicant will face discrimination based on race, ethnicity, national origin, religion, age, gender, sexual orientation, gender identity, disability status, parental status, veteran status or any other characteristic protected by law.
The Role We're hiring a Demand Generation Lead to build a high-leverage marketing engine that fuels our outbound sales motion and gets Stuut in front of midmarket CFOs and finance leaders - many of whom don't live on LinkedIn. You'll experiment with creative, unconventional, and physical marketing tactics to break through to this audience, while identifying the most scalable, cost-efficient channels to drive qualified pipeline.
This is a high-impact role for someone who can think strategically, execute quickly, and work hand-in-hand with Sales to deliver measurable revenue outcomes
What You'll Do
- Design Targeted Campaigns: Build and launch account-based marketing programs for finance buyers at midmarket industrial companies.
- Experiment Offline: Test and scale non-digital tactics such as direct mail, high-touch gifting, and conference follow-up kits.
- Partner with Sales: Collaborate on targeted outreach programs that increase lead-to-opportunity conversion rates.
- Measure What Matters: Stand up marketing analytics and attribution systems to track ROI and channel performance.
- Reach the Unreachable: Create campaigns designed for a non-digital-native audience, tailoring messaging and delivery to meet CFOs where they are.
You Might Be a Fit If You.
- Have led demand generation at a B2B startup or scaled midmarket organization.
- Know how to generate revenue without relying solely on gated content or paid social ads.
- Have experience marketing to operational or financial buyers in traditional industries.
- Are analytical, creative, and scrappy - comfortable testing, iterating, and operating with limited resources.
- Are comfortable leveraging AI-powered tools to speed execution and improve targeting.
Compensation
- Top-of-market salary and equity package
- Benefits (for U.S.-based full-time employees)
- Medical, dental & vision insurance coverage for you
- 401(k) & Match
- Equity
- Flexible PTO
- Parental Leave
Stuut is an equal opportunity employer. No applicant will face discrimination based on race, ethnicity, national origin, religion, age, gender, sexual orientation, gender identity, disability status, parental status, veteran status or any other characteristic protected by law.
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1
Demand Generation Lead
10261 Lower Manhattan, New York
Ambrook
Posted 1 day ago
Job Viewed
Job Description
Ambrook's mission is to help family-run American businesses become more profitable and resilient.
From record-breaking droughts to rising input costs and unpredictable markets, operators across American agriculture and industry are navigating increasing pressure - much of it driven by a changing climate and economy. Many of the best long-term investments - like water-efficient irrigation or improved grazing rotations - support both the land and the bottom line. But even when the payoff is clear, these changes often require upfront capital and financial clarity that's hard to come by.
With fragmented records and outdated tools, business owners can't easily see what's working - let alone prove viability to a lender, partner, or the next generation.
Ambrook is rebuilding the financial infrastructure that independent operators rely on.
We replace paperwork and legacy systems with modern tools for accounting, banking, invoicing and spending - built for people who spend more time in the field than in the office. Our platform gives producers the financial clarity they need to make confident investments in their land, their operation, and their future.
Our customers are the backbone of the real economy - stewards of land, labor, and legacy. When they can invest in ways that make their businesses stronger and more durable, they become a force for generational resilience across America.
We're starting with farmers and ranchers across the country - helping them keep the family business in the family and make decisions that stand the test of time.
We're a Series A startup backed by top investors (Thrive Capital, Dylan Field, Homebrew, Designer Fund, BoxGroup, and more) and are looking for early team members who are looking to untangle the knotted intersection between American industry, climate, and the economy.
Learn more about our mission and what it's like to work with us.
The Opportunity
Ambrook has grown 10x in the last six months thanks to the might of generalists. Now, we're looking to go even faster-with a specialist who can build and scale a sophisticated growth engine across the full funnel.
We're hiring a Growth Marketing Lead with deep expertise in demand generation and conversion rate optimization (CRO). You'll own multi-million dollar paid marketing budgets and drive pre-funnel awareness through to post-click conversion-turning paid and organic traffic into pipeline at scale.
You'll report to our Head of Growth and work closely with sales and product teams.
What You'll Own
Within 1 Month, You'll.
Within 3 Months, You'll.
About You
Benefits
Our values
From record-breaking droughts to rising input costs and unpredictable markets, operators across American agriculture and industry are navigating increasing pressure - much of it driven by a changing climate and economy. Many of the best long-term investments - like water-efficient irrigation or improved grazing rotations - support both the land and the bottom line. But even when the payoff is clear, these changes often require upfront capital and financial clarity that's hard to come by.
With fragmented records and outdated tools, business owners can't easily see what's working - let alone prove viability to a lender, partner, or the next generation.
Ambrook is rebuilding the financial infrastructure that independent operators rely on.
We replace paperwork and legacy systems with modern tools for accounting, banking, invoicing and spending - built for people who spend more time in the field than in the office. Our platform gives producers the financial clarity they need to make confident investments in their land, their operation, and their future.
Our customers are the backbone of the real economy - stewards of land, labor, and legacy. When they can invest in ways that make their businesses stronger and more durable, they become a force for generational resilience across America.
We're starting with farmers and ranchers across the country - helping them keep the family business in the family and make decisions that stand the test of time.
We're a Series A startup backed by top investors (Thrive Capital, Dylan Field, Homebrew, Designer Fund, BoxGroup, and more) and are looking for early team members who are looking to untangle the knotted intersection between American industry, climate, and the economy.
Learn more about our mission and what it's like to work with us.
The Opportunity
Ambrook has grown 10x in the last six months thanks to the might of generalists. Now, we're looking to go even faster-with a specialist who can build and scale a sophisticated growth engine across the full funnel.
We're hiring a Growth Marketing Lead with deep expertise in demand generation and conversion rate optimization (CRO). You'll own multi-million dollar paid marketing budgets and drive pre-funnel awareness through to post-click conversion-turning paid and organic traffic into pipeline at scale.
You'll report to our Head of Growth and work closely with sales and product teams.
What You'll Own
- Demand generation & pre-funnel growth: Develop and execute strategies that drive awareness and top-of-funnel interest, ensuring a healthy flow of high-quality prospects into the pipeline.
- Performance marketing: Own and scale our paid acquisition efforts (Meta, Google, and others), managing a multi-million dollar annual budget with both discipline and creativity.
- Conversion infrastructure: Lead our experimentation roadmap across landing pages, lead capture, onboarding, and checkout flows.
- Agency management: Be the strategic lead for our paid ad agencies-driving high-level strategy while building the internal systems to convert traffic effectively.
- Attribution & analytics: Partner with engineers to build out deeper attribution, tracking, and A/B testing frameworks.
- Cross-functional CRO enablement: Work across teams to share best practices in CRO, ensuring copy, creative, and UX decisions align with conversion goals.
Within 1 Month, You'll.
- Take ownership of both pre-funnel demand generation strategy and our paid channels, optimizing for more efficient acquisition.
- Audit and improve our existing CRO stack-landing pages, lead forms, and content flows.
- Establish working rhythms with designers, engineers, and growth agencies.
- Dive into our customer research and develop deep intuition about our audiences.
- Assess our reporting stack and refine dashboards and KPIs.
Within 3 Months, You'll.
- Launch new top-of-funnel campaigns and funnel experiments to significantly improve CVR and lead quality.
- Deliver measurable gains in CAC efficiency across multi-million dollar paid budgets.
- Roll out new paid channels or audience segments, guided by early results.
- Lead efforts to better map lead-to-revenue attribution.
- Write a blog post sharing your learnings and impact on Ambrook's growth and funnel.
About You
- Proven experience owning both demand generation strategy and multi-million dollar paid marketing budgets .
- Deep background in CRO, landing page testing, funnel optimization, and performance marketing.
- Track record of driving awareness and filling the funnel-building scalable programs that convert at every stage.
- Systems thinker who understands how different parts of the funnel interact.
- Have scaled growth engines in fast-paced, ambiguous environments.
- Comfortable with tools like Google Analytics, Mixpanel, VWO/Optimizely, and SQL.
- Bonus: Experience in accounting, fintech, SMB SaaS, or American industries like ag, trucking, or construction.
Benefits
- Competitive salary
- Health insurance
- 401(k) with matching contribution
- Flexible vacation time
- Flexible work hours
- Work-from-home/remote office stipend, or desk at Ambrook's NYC office
- Wellness stipend
- Professional development stipend
Our values
- Real Talk - We create space for ourselves and others to be straightforward, vulnerable, and accountable.
- Reach Understanding - We are driven by curiosity and empathy to learn about our customers, team, and world.
- Be Proactively Resourceful - We are internally motivated and externally empowered to identify opportunities and solve problems.
- Derisk Thoughtfully - We lean into the biggest risks we face as a company and put in the work to address them systematically.
- Find the Positive-Sum - We believe in creating incentive structures that align the needs of our company, our customers, and our planet.
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2
Demand Generation Lead
10261 New York, New York
Pulley
Posted 7 days ago
Job Viewed
Job Description
Our Mission
At Pulley, we are on a mission to help construction teams break ground faster. The United States is short between 4-7 million homes while housing production and affordability remain near historic lows. Meanwhile, retail and office real estate are still adapting to the post-pandemic world and the AI boom has led to significant investments in data center infrastructure.
Permitting requirements vary vastly by jurisdiction, making it challenging to navigate for home builders, retailers, architects and contractors. It creates a critical bottleneck that every project must traverse. While the industry remains largely fragmented and underserved, we believe that combining cutting-edge software with permitting expertise can condense permitting timelines from months to days or even hours!
About Us
We are a passionate team building software for the built environment around us. Founded by Charlie Jacobson and Andreas Rotenberg in 2021, our team combines deep experience in real estate and construction with a track record of shipping software loved by millions of customers.
We're backed by CRV, Susa Ventures, BoxGroup, Fifth Wall, Operator, South Park Commons, Suffolk Construction and leaders from Plaid, Segment, Procore, ServiceTitan, Built, BuildZoom, and eero.
What We're Building
We're building the world's first software platform for construction permitting - for any project, in any city. Our north star is speed; everything we do is in the service of helping our customers get their permits as fast as possible.
We serve some of the top developers, builders, retailers and architects in the industry to permit new apartment buildings, office space, homes, stores and much more!
The Role
Pulley is hiring our first Demand Generation Lead to build and scale our inbound pipeline generation efforts. This is a strategic and hands-on role where you will define the demand generation function for Pulley and lead execution across multiple channels. We're looking for someone who can think holistically, act quickly, and partner cross-functionally to drive revenue impact.
What You'll Do
Need to Have
Nice to Have
At Pulley, we are on a mission to help construction teams break ground faster. The United States is short between 4-7 million homes while housing production and affordability remain near historic lows. Meanwhile, retail and office real estate are still adapting to the post-pandemic world and the AI boom has led to significant investments in data center infrastructure.
Permitting requirements vary vastly by jurisdiction, making it challenging to navigate for home builders, retailers, architects and contractors. It creates a critical bottleneck that every project must traverse. While the industry remains largely fragmented and underserved, we believe that combining cutting-edge software with permitting expertise can condense permitting timelines from months to days or even hours!
About Us
We are a passionate team building software for the built environment around us. Founded by Charlie Jacobson and Andreas Rotenberg in 2021, our team combines deep experience in real estate and construction with a track record of shipping software loved by millions of customers.
We're backed by CRV, Susa Ventures, BoxGroup, Fifth Wall, Operator, South Park Commons, Suffolk Construction and leaders from Plaid, Segment, Procore, ServiceTitan, Built, BuildZoom, and eero.
What We're Building
We're building the world's first software platform for construction permitting - for any project, in any city. Our north star is speed; everything we do is in the service of helping our customers get their permits as fast as possible.
We serve some of the top developers, builders, retailers and architects in the industry to permit new apartment buildings, office space, homes, stores and much more!
The Role
Pulley is hiring our first Demand Generation Lead to build and scale our inbound pipeline generation efforts. This is a strategic and hands-on role where you will define the demand generation function for Pulley and lead execution across multiple channels. We're looking for someone who can think holistically, act quickly, and partner cross-functionally to drive revenue impact.
What You'll Do
- Own Pulley's demand generation strategy from first principles. You won't just run campaigns, but will determine which campaigns we should run and why.
- Build and execute full-funnel programs to drive qualified pipeline from high-priority accounts.
- Collaborate closely with sales and marketing to define target segments and align messaging and touchpoints across channels.
- Create multi-channel campaigns using tactics such as events, email, paid social, ABM, and content syndication.
- Set up and optimize systems and tools (CRM, automation, attribution) to track and improve performance.
- Work cross functionally with sales, marketing, and design to develop compelling assets that drive engagement.
- Test, learn, and iterate quickly to find what works and scale it.
- Operate with a hunter mindset. You proactively identify opportunities to bring the right people into the funnel.
Need to Have
- 4+ years of experience in demand generation or growth marketing, preferably in B2B SaaS
- A strategic mindset with the ability to develop an overarching demand generation strategy
- Comfortable running your own campaigns from end to end, including ideation, execution, and analysis
- Ability to design full-funnel programs with clear measurement, feedback loops, and GTM alignment
- Experience running account-based marketing programs and partnering closely with sales
- Strong operational skills to build, optimize, and scale demand gen systems
- Ability to move fast and iterate quickly based on results
Nice to Have
- Experience owning both inbound and outbound components of pipeline generation
- Background in early-stage or zero-to-one go-to-market environments
- Familiarity with developer tools or technical buyer personas
- Experience running integrated campaigns that combine events, digital, and outbound touchpoints
- Light technical skills. You can build scrappy landing pages, use tools like Zapier, or create automated workflows.
- Experience planning or executing events as a growth lever
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3
Demand Generation Lead
94199 San Francisco, California
Exec
Posted 7 days ago
Job Viewed
Job Description
Exec is seeking a strategic, results-driven Demand Generation Lead to build and scale our B2B marketing engine. This is your chance to make a significant impact in a rapidly evolving market and work with a team that's transforming how companies equip their people for crucial customer interactions.
Who We Are
We are a fast-growing startup backed by top VCs, pioneering a new category of AI-driven simulations. Our AI-powered training platform is generating intense interest from companies across industries. We empower sales and customer experience leaders to:
Our platform enables employees to practice high-stakes conversations with an AI and get mission-critical feedback. As a small, high-octane team, we're tackling the multi-billion dollar problem of effective training and communication with state-of-the-art AI technology.
You'll Love This Job If.
You're Passionate About Pipeline Generation: You get excited about building multi-channel demand generation programs that consistently deliver qualified leads to sales.
You're a Data-Driven Marketer: You thrive on measuring and optimizing campaign performance, understanding attribution, and scaling what works.
You Excel at Marketing-Sales Alignment: You understand the importance of working closely with sales teams and love creating programs that generate not just leads, but opportunities that convert.
You Want to Work with Top-Tier Talent: You're energized by collaborating with sharp minds. Our founders have scaled companies to hundreds of millions in revenue - and they're eager to work closely with you.
You're Strategic and Tactical: You can develop comprehensive demand generation strategies while also rolling up your sleeves to execute campaigns.
What You'll Do
Requirements
Benefits
Who We Are
We are a fast-growing startup backed by top VCs, pioneering a new category of AI-driven simulations. Our AI-powered training platform is generating intense interest from companies across industries. We empower sales and customer experience leaders to:
- Accelerate new team member onboarding
- Enhance existing rep performance
- Identify under-performers early, saving valuable time and resources
Our platform enables employees to practice high-stakes conversations with an AI and get mission-critical feedback. As a small, high-octane team, we're tackling the multi-billion dollar problem of effective training and communication with state-of-the-art AI technology.
You'll Love This Job If.
You're Passionate About Pipeline Generation: You get excited about building multi-channel demand generation programs that consistently deliver qualified leads to sales.
You're a Data-Driven Marketer: You thrive on measuring and optimizing campaign performance, understanding attribution, and scaling what works.
You Excel at Marketing-Sales Alignment: You understand the importance of working closely with sales teams and love creating programs that generate not just leads, but opportunities that convert.
You Want to Work with Top-Tier Talent: You're energized by collaborating with sharp minds. Our founders have scaled companies to hundreds of millions in revenue - and they're eager to work closely with you.
You're Strategic and Tactical: You can develop comprehensive demand generation strategies while also rolling up your sleeves to execute campaigns.
What You'll Do
- Design and execute integrated demand generation campaigns across multiple channels
- Build and manage our marketing tech stack to enable effective lead capture, scoring, and nurturing
- Create compelling content and messaging that resonates with our target audience
- Establish and optimize lead qualification processes in partnership with sales
- Develop and manage relationships with key industry partners and events
- Track and report on key metrics including MQLs, SQLs, pipeline influence, and ROI
- Plan and execute ABM campaigns for strategic accounts
Requirements
- 5+ years of B2B demand generation experience, preferably in SaaS or AI
- Proven track record of hitting MQL and pipeline contribution targets
- Deep experience with marketing automation platforms (e.g., Marketo, HubSpot)
- Strong understanding of lead scoring, nurturing, and qualification processes
- Experience building and executing ABM campaigns
- Data-driven approach with strong analytical and reporting skills
- Excellence in cross-functional collaboration, especially with sales teams
- Experience marketing AI/ML products
- Familiarity with the sales and customer experience (CX) landscape
- Experience with intent data and predictive marketing tools
- Knowledge of sales enablement and training solutions
Benefits
- Full-time position based in San Francisco
- Opportunity to work with cutting-edge AI technology in a high-growth market
- High level of autonomy and the chance to shape demand generation strategy
- Potential for career advancement as the company grows
- Competitive salary, equity, and benefits package
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4
Demand Generation Lead
08544 Princeton, New Jersey
Miele
Posted 7 days ago
Job Viewed
Job Description
About Your Workplace
We're looking for a performance-minded, creative individual who has a track record in driving digital marketing (inclusive of creator marketing, paid media, social media and content marketing). This leader will be responsible for implementing VG USA's demand generation strategy, ultimately maximizing customer lifetime value and retention by building strong personalized relationships, engagement and advocacy through data-driven initiatives. You will have direct oversight of Miele's digital campaigns, social media, influencer engagement and CRM and partner closely with our Canada and Mexico teams to share best practices and insights to advance the regional business objectives.
An ideal opportunity to perform diverse marketing functions, serving as a Senior Manager (with specialized digital focus) for Miele's residential appliance division. Working to build the brand and to support each product throughout its lifecycle. Extensive collaboration with internal departments, international HQ-based counterparts and external agency partners. A successful candidate will be responsible for, but not limited to, the following critical functions and/or functional areas:
Your Responsibilities
* Social Media & Influencer Engagement: Management of VG USA's social media channels (excluding LinkedIn) - supporting the Miele brand and its customers. Implementing the VG/s social and influencer strategy - to yield strong awareness, engagement and lead generation. Trafficking creative assets and coordinating analytics review - to ensure ongoing performance optimization. Oversight of Miele's Customer Care Management agency - aligning document responses, monitoring and reporting. Upholding company-wide social media standards, policies and rules of engagement. Channels limited to: Facebook (paid and organic) and Instagram (paid only).
* Performance Marketing: Strategy, execution and analysis of performance marketing campaigns (PPC, Performance Max, Shopping, etc.) to support D2C sales and overall business objectives. Management (and allocation) of associated media budgets across all performance marketing activities. Oversight of SEO and related onsite search initiatives.
* Data & Analytics: Ensure compliance with all relevant data protection laws. Utilize web analytics tools (i.e. Google Analytics) to analyze campaign performance and to generate actionable reports and insights.
* Customer Relationship Management: Oversight of systems, strategies and communications to build long-term customer relationships. Driving lifetime value and brand affinity. Monitoring and analyzing campaign results, across all CRM channels to improve key engagement, retention and ROI metrics. Delivering qualified traffic - from acquisition to conversion.
What we are looking for
* Bachelor's degree in Marketing, Advertising or Communications with a minimum 7 years of professional experience in a related field (ideally within the premium, consumer durables arena.)
* Specialized focus on digital marketing, social media, influencer/Creator Marketing, and customer relationship management.
* Internal and/or external agency experience (within an international corporation) preferred.
* Well-rounded marketer with comprehensive and current expertise in paid, earned and owned including Affiliate Marketing, CRM platforms (Salesforce, SAP Marketing Cloud, Bloomreach) and performance marketing tools (Google Analytics).
* Deep understanding and experience in creator marketing and its evolving role in media mix.
* Understanding of how digital marketing fits within larger integrated communications model.
* Strong analytical skills, converting data insights into strategic marketing actions.
* High business acumen and a commercially driven mindset, with consumer-centric thinking.
* Exceptional communication, collaboration, and leadership skills, capable of managing multiple stakeholders across various teams; ability to translate technical into clearly articulated ideas and present concepts to executives.
* Proven ability to think strategically and implement operationally.
* Marketing curiosity with desire to explore and share POV on digital marketing, performance marketing and creator/influencer trends and insights.
* Problem solver with a growth mindset who can translate the complex into clear action.
* Ability to work collaboratively with agency and internal partners to translate data into meaningful insights and action.
The salary range for this position is $95,000 to $100,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data.
Why you might like working here:
* You love autonomy and the accountability for results
* You like working for a family run company, market leader in the premium domestic appliance.
* You like working for a company that believes in the aspiration to do it forever better and to be forever better
* A competitive compensation package
* 100% covered Life and long-term disability insurance
* Wellness discounts on medical premiums
* 401k with company match
* Generous Employee Purchase program
* Wellness and volunteer Programs
* Engaging Employee Activities
ABOUT MIELE
What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.
Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.
Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.
"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
We're looking for a performance-minded, creative individual who has a track record in driving digital marketing (inclusive of creator marketing, paid media, social media and content marketing). This leader will be responsible for implementing VG USA's demand generation strategy, ultimately maximizing customer lifetime value and retention by building strong personalized relationships, engagement and advocacy through data-driven initiatives. You will have direct oversight of Miele's digital campaigns, social media, influencer engagement and CRM and partner closely with our Canada and Mexico teams to share best practices and insights to advance the regional business objectives.
An ideal opportunity to perform diverse marketing functions, serving as a Senior Manager (with specialized digital focus) for Miele's residential appliance division. Working to build the brand and to support each product throughout its lifecycle. Extensive collaboration with internal departments, international HQ-based counterparts and external agency partners. A successful candidate will be responsible for, but not limited to, the following critical functions and/or functional areas:
Your Responsibilities
* Social Media & Influencer Engagement: Management of VG USA's social media channels (excluding LinkedIn) - supporting the Miele brand and its customers. Implementing the VG/s social and influencer strategy - to yield strong awareness, engagement and lead generation. Trafficking creative assets and coordinating analytics review - to ensure ongoing performance optimization. Oversight of Miele's Customer Care Management agency - aligning document responses, monitoring and reporting. Upholding company-wide social media standards, policies and rules of engagement. Channels limited to: Facebook (paid and organic) and Instagram (paid only).
* Performance Marketing: Strategy, execution and analysis of performance marketing campaigns (PPC, Performance Max, Shopping, etc.) to support D2C sales and overall business objectives. Management (and allocation) of associated media budgets across all performance marketing activities. Oversight of SEO and related onsite search initiatives.
* Data & Analytics: Ensure compliance with all relevant data protection laws. Utilize web analytics tools (i.e. Google Analytics) to analyze campaign performance and to generate actionable reports and insights.
* Customer Relationship Management: Oversight of systems, strategies and communications to build long-term customer relationships. Driving lifetime value and brand affinity. Monitoring and analyzing campaign results, across all CRM channels to improve key engagement, retention and ROI metrics. Delivering qualified traffic - from acquisition to conversion.
What we are looking for
* Bachelor's degree in Marketing, Advertising or Communications with a minimum 7 years of professional experience in a related field (ideally within the premium, consumer durables arena.)
* Specialized focus on digital marketing, social media, influencer/Creator Marketing, and customer relationship management.
* Internal and/or external agency experience (within an international corporation) preferred.
* Well-rounded marketer with comprehensive and current expertise in paid, earned and owned including Affiliate Marketing, CRM platforms (Salesforce, SAP Marketing Cloud, Bloomreach) and performance marketing tools (Google Analytics).
* Deep understanding and experience in creator marketing and its evolving role in media mix.
* Understanding of how digital marketing fits within larger integrated communications model.
* Strong analytical skills, converting data insights into strategic marketing actions.
* High business acumen and a commercially driven mindset, with consumer-centric thinking.
* Exceptional communication, collaboration, and leadership skills, capable of managing multiple stakeholders across various teams; ability to translate technical into clearly articulated ideas and present concepts to executives.
* Proven ability to think strategically and implement operationally.
* Marketing curiosity with desire to explore and share POV on digital marketing, performance marketing and creator/influencer trends and insights.
* Problem solver with a growth mindset who can translate the complex into clear action.
* Ability to work collaboratively with agency and internal partners to translate data into meaningful insights and action.
The salary range for this position is $95,000 to $100,000 annually plus bonus. This range is a guideline and may not reflect your exact offer. Factors that will be considered when extending an offer include but are not limited to education experience, relevant skills, and alignment with market data.
Why you might like working here:
* You love autonomy and the accountability for results
* You like working for a family run company, market leader in the premium domestic appliance.
* You like working for a company that believes in the aspiration to do it forever better and to be forever better
* A competitive compensation package
* 100% covered Life and long-term disability insurance
* Wellness discounts on medical premiums
* 401k with company match
* Generous Employee Purchase program
* Wellness and volunteer Programs
* Engaging Employee Activities
ABOUT MIELE
What does it take for a family run company to become world market leader in the premium domestic appliance and commercial machine segment? It takes more than offering average products, run-of-the-mill service or short-sighted actions. It also requires the aspiration to do it forever better and to be forever better. This stance accounts for a good working environment at Miele and the success of our products.
Our colleagues can rest assured that those who live up to our standards of quality and professionalism grow personally and professionally. No matter if they are at entry levels or managers.
Miele asks a lot of its employees. They are expected to develop and manufacture worldwide market premium products that are "Immer Besser". In return, they receive the most valuable thing Miele can give them: that they themselves become "Immer Besser" - in all of their professional and personal abilities.
"Immer Besser" is therefore an entrepreneurial success principle from which customers and employees benefit in equal measure. We call this principle "MAKE IT BETTER. BE BETTER".
Miele is an Equal Opportunity Employer and supports and enforces a drug-free workplace. EOE/AA:M/F/D/V
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5
Demand Generation Lead
10261 New York, New York
Hebbia
Posted 7 days ago
Job Viewed
Job Description
About Hebbia:
The user interface for universal knowledge capture. We want every atom of information that our users need to be at their fingertips.
Designed to be generally capable- it can tackle even the most complex tasks, citing answers over any amount of sources. By showing its work, Hebbia empowers users to collaborate with AI on each step and validate responses instead of blindly trusting them. Our mission is to put capable AI in the hands of 1 billion people by 2030.
The Role:
As our first Demand Generation marketer, you'll be the engine behind campaigns that drive pipeline generation, brand awareness, and leads across the business. You'll work cross-functionally with Sales and Product to experiment rapidly, measure ruthlessly, and scale what works. This is a high-impact, execution-focused role for someone who loves testing, learning, and iterating.
Responsibilities:
Compensation:
The salary range for this position is set between $170,000-$10,000. However, adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description. Other benefits below.
Life @ Hebbia:
PTO: Unlimited
Insurance: Medical + Dental + Vision + 401K + Wellness Benefits
Eats: Catered lunch daily + doordash dinner credit
Parental leave policy: 3 months non-birthing parent, 4 months for birthing parent
Fertility benefits: 15k lifetime benefit
New hire equity grant: competitive equity package with unmatched upside potential
The user interface for universal knowledge capture. We want every atom of information that our users need to be at their fingertips.
Designed to be generally capable- it can tackle even the most complex tasks, citing answers over any amount of sources. By showing its work, Hebbia empowers users to collaborate with AI on each step and validate responses instead of blindly trusting them. Our mission is to put capable AI in the hands of 1 billion people by 2030.
The Role:
As our first Demand Generation marketer, you'll be the engine behind campaigns that drive pipeline generation, brand awareness, and leads across the business. You'll work cross-functionally with Sales and Product to experiment rapidly, measure ruthlessly, and scale what works. This is a high-impact, execution-focused role for someone who loves testing, learning, and iterating.
Responsibilities:
- Launch and optimize multi-channel campaigns across paid, organic, email, and event channels.
- Own and iterate on landing pages, A/B tests, and funnel optimization tactics to improve conversion rates.
- Analyze campaign performance, user behavior, and funnel metrics to make data-driven decisions.
- Collaborate with Sales on lead scoring, MQL generation, and handoff processes.
- Manage SEO and content distribution strategies to boost visibility and inbound interest.
- Own the marketing stack (e.g., Hubspot, Google Analytics, LinkedIn Ads, Webflow).
- Identify new growth levers-from influencer plays to ABM pilots-and test them quickly.
- Report on KPIs, growth insights, and experiments directly to the leadership team.
- 6+ years of experience in demand generation at a B2B, Enterprise startup.
- Proven success running paid campaigns across LinkedIn, Google, and other performance channels.
- Comfortable owning the funnel from traffic to conversion to handoff.
- Analytical mindset-you love digging into dashboards and can tell a story from data.
- Entrepreneurial, agile, and not afraid to try (and fail at) new ideas.
- Experience with tools like HubSpot, Google Analytics, Webflow, Mixpanel, and Figma a plus.
Compensation:
The salary range for this position is set between $170,000-$10,000. However, adjustments outside of this range may be considered for candidates whose qualifications significantly differ from those outlined in the job description. Other benefits below.
Life @ Hebbia:
PTO: Unlimited
Insurance: Medical + Dental + Vision + 401K + Wellness Benefits
Eats: Catered lunch daily + doordash dinner credit
Parental leave policy: 3 months non-birthing parent, 4 months for birthing parent
Fertility benefits: 15k lifetime benefit
New hire equity grant: competitive equity package with unmatched upside potential
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6
Demand Generation Lead
15201 Pittsburgh, Pennsylvania
The Bank of New York Mellon
Posted 7 days ago
Job Viewed
Job Description
Demand Generation Lead At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We're seeking a future team member for the role of Demand Generation Lead to join our digital marketing team. This role is located in Pittsburgh, PA. In this role, you'll make an impact in the following ways: Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution Develop lead personas and journeys, with understanding of audience interests and preferences Assist in the identification of content needs with marketing colleagues to support programs Develop and utilize lead scoring to understand program effectiveness and identify high potential leads Align closely with sales to ensure marketing efforts support lead conversion and revenue Utilize A/B testing strategies to optimize program performance Analyze and report on campaign performance to drive continuous optimization and ROI Monitor market trends, competitor activity, to continuously refine marketing approaches Ensure regulatory/compliance alignment of marketing activities To be successful in this role, we're seeking the following: 5+ years in B2B/B2C marketing, with 3+ years in a demand generation role Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement Strong communication, project management and cross-functional collaboration skills Ability to translate data and insights into actionable marketing strategies Team player with a growth mindset and track record of proactively helping teams achieve objectives At BNY, our culture speaks for itself, check out the latest BNY news at: BNY Newsroom BNY LinkedIn Here's a few of our recent awards: America's Most Innovative Companies, Fortune, 2025 World's Most Admired Companies, Fortune 2025 "Most Just Companies", Just Capital and CNBC, 2025 Our Benefits and Rewards: BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter. BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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7
Demand Generation Lead
15289 Pittsburgh, Pennsylvania
BNY Mellon
Posted 3 days ago
Job Viewed
Job Description
Demand Generation Lead
At BNY, our culture allows us to run our company better and enables employees' growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world's investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide.
Recognized as a top destination for innovators and champions of inclusion, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance - and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary.
We're seeking a future team member for the role of Demand Generation Lead to join our digital marketing team. This role is located in Pittsburgh, PA.
In this role, you'll make an impact in the following ways:
- Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams
- Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution
- Develop lead personas and journeys, with understanding of audience interests and preferences
- Assist in the identification of content needs with marketing colleagues to support programs
- Develop and utilize lead scoring to understand program effectiveness and identify high potential leads
- Align closely with sales to ensure marketing efforts support lead conversion and revenue
- Utilize A/B testing strategies to optimize program performance
- Analyze and report on campaign performance to drive continuous optimization and ROI
- Monitor market trends, competitor activity, to continuously refine marketing approaches
- Ensure regulatory/compliance alignment of marketing activities
To be successful in this role, we're seeking the following:
- 5+ years in B2B/B2C marketing, with 3+ years in a demand generation role
- Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals
- Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement
- Strong communication, project management and cross-functional collaboration skills
- Ability to translate data and insights into actionable marketing strategies
- Team player with a growth mindset and track record of proactively helping teams achieve objectives
At BNY, our culture speaks for itself, check out the latest BNY news at:
BNY Newsroom
BNY LinkedIn
Here's a few of our recent awards:
- America's Most Innovative Companies, Fortune, 2025
- World's Most Admired Companies, Fortune 2025
- "Most Just Companies", Just Capital and CNBC, 2025
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
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8
Demand Generation Lead
94199 San Francisco, California
Exec
Posted 3 days ago
Job Viewed
Job Description
Exec is seeking a strategic, results-driven Demand Generation Lead to build and scale our B2B marketing engine. This is your chance to make a significant impact in a rapidly evolving market and work with a team that's transforming how companies equip their people for crucial customer interactions.
Who We AreWe are a fast-growing startup backed by top VCs, pioneering a new category of AI-driven simulations. Our AI-powered training platform is generating intense interest from companies across industries. We empower sales and customer experience leaders to:
- Accelerate new team member onboarding
- Enhance existing rep performance
- Identify under-performers early, saving valuable time and resources
Our platform enables employees to practice high-stakes conversations with an AI and get mission-critical feedback. As a small, high-octane team, we're tackling the multi-billion dollar problem of effective training and communication with state-of-the-art AI technology.
You'll Love This Job If.You're Passionate About Pipeline Generation: You get excited about building multi-channel demand generation programs that consistently deliver qualified leads to sales.
You're a Data-Driven Marketer: You thrive on measuring and optimizing campaign performance, understanding attribution, and scaling what works.
You Excel at Marketing-Sales Alignment: You understand the importance of working closely with sales teams and love creating programs that generate not just leads, but opportunities that convert.
You Want to Work with Top-Tier Talent: You're energized by collaborating with sharp minds. Our founders have scaled companies to hundreds of millions in revenue – and they're eager to work closely with you.
You're Strategic and Tactical: You can develop comprehensive demand generation strategies while also rolling up your sleeves to execute campaigns.
What You'll Do- Design and execute integrated demand generation campaigns across multiple channels
- Build and manage our marketing tech stack to enable effective lead capture, scoring, and nurturing
- Create compelling content and messaging that resonates with our target audience
- Establish and optimize lead qualification processes in partnership with sales
- Develop and manage relationships with key industry partners and events
- Track and report on key metrics including MQLs, SQLs, pipeline influence, and ROI
- Plan and execute ABM campaigns for strategic accounts
Requirements
- 5+ years of B2B demand generation experience, preferably in SaaS or AI
- Proven track record of hitting MQL and pipeline contribution targets
- Deep experience with marketing automation platforms (e.g., Marketo, HubSpot)
- Strong understanding of lead scoring, nurturing, and qualification processes
- Experience building and executing ABM campaigns
- Data-driven approach with strong analytical and reporting skills
- Excellence in cross-functional collaboration, especially with sales teams
- Experience marketing AI/ML products
- Familiarity with the sales and customer experience (CX) landscape
- Experience with intent data and predictive marketing tools
- Knowledge of sales enablement and training solutions
Benefits
- Full-time position based in San Francisco
- Opportunity to work with cutting-edge AI technology in a high-growth market
- High level of autonomy and the chance to shape demand generation strategy
- Potential for career advancement as the company grows
- Competitive salary, equity, and benefits package
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