5,091 Digital Acquisition jobs in the United States

The Digital Acquisition Group Mgr is accountable for management of complex/critical/large professional disciplinary areas. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.
**Responsibilities:**
+ Owns, end-to-end, Citi's core digital marketing channels (SEM, SEO/GEO, Programmatic Display, Partnerships/Affiliates)
+ Partners with leadership and digital marketing teams to enable best-in-class digital marketing and will influence decisions
+ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
**Qualifications:**
+ 10+ years of experience as a leader in the digital marketing space having managed others;
+ Specific experience in customer acquisition preferred
**Education:**
+ Bachelor's/University degree, Master's degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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**Job Family Group:**
Marketing
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**Job Family:**
Digital & Social Media Marketing
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**Time Type:**
Full time
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**Primary Location:**
Charlotte North Carolina United States
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**Primary Location Full Time Salary Range:**
$134,960.00 - $202,440.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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**Most Relevant Skills**
Please see the requirements listed above.
---
**Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.
---
**Anticipated Posting Close Date:**
Oct 15, 2025
---
_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._
_If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi ( ._
_View Citi's EEO Policy Statement ( and the Know Your Rights ( poster._
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

**Details**
+ **Department:** Studio Digital Consumer Product
+ **Schedule:** Full Time Monday - Friday 8-5pm CT
+ **Location:** Remote
+ **Salary:** $146,000.00 - $248,200.00 per year
+ Eligible for an annual bonus incentive
**Benefits**
Paid time off (PTO)
Various health insurance options & wellness plans
Retirement benefits including employer match plans
Long-term & short-term disability
Employee assistance programs (EAP)
Parental leave & adoption assistance
Tuition reimbursement
Ways to give back to your community
_Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer._
**Responsibilities**
**Job Summary**
The Senior Director, Product Management (Digital Acquisition Channel) is a leader responsible for shaping and executing the strategy for Ascension's web products. This role ensures that every digital touchpoint drives growth, delivers seamless patient experiences, and integrates digital health solutions that expand access, deepen engagement, and improve health outcomes.
You will steer product strategy to align with our core mission of delivering compassionate, tailored care-especially to underserved communities. Your efforts will center on designing digital tools that break down barriers to care. Working closely with diverse teams-spanning engineering, design, analytics, marketing, and operations-you will ensure tangible impact while reflecting Ascension's values of dignity, integrity, and service.
This position demands a blend of big-picture thinking and hands-on leadership, guiding a talented team to build groundbreaking healthcare experiences. The ideal candidate brings a passion for healthcare innovation, proven expertise in growing consumer acquisition platforms, and the ability to thrive in complex, multi-stakeholder settings.
Key Requirements:
+ Experience building high traffic, complex consumer facing websites leveraging modern marketing technologies, like Content Management Systems, Customer Data Platforms and analytics suites.
+ Experience leading large-scale web projects (redesigns, migrations, new content initiatives).
+ Understanding of paid & organic performance marketing along with AI search and their impact on web conversions.
+ Extensive experience in front-end and back-end website capabilities, platforms, and service-oriented architecture.
+ Translate consumer psychology, data insights, and creative direction into actionable UX improvements.
+ Track record of defining, building, or leading marketplace or consumer product functions
+ Strong communication, presentation and leadership skills.
+ Experience managing product managers with demonstrated success in developing talent
Additional Responsibilities
Strategic Leadership & Vision
+ Define and communicate a strong, clear direction for the product area.
+ Drive key business metrics, including revenue, user growth, and engagement.
+ Stay current with healthcare trends, digital health technologies, and regulatory changes.
+ Leverage competitive analysis and market research to identify opportunities.
+ Collaborate with Engineering, Experience Design, Analytics, Marketing and Business Operations.
+ Build and maintain strong relationships with key stakeholders across the organization
Product Development & Innovation.
+ Use best-in-class product development and management practices.
+ Champion user-centered design principles and ensure consumer empathy drives development.
+ Lead search and discovery, funnel optimization, and data-powered product experiences.
+ Guide the integration of emerging technologies into product offerings.
+ Manage the product development budget and resources efficiently.
Performance & Analytics
+ Define, track, and report on key performance indicators (KPIs).
+ Make data-driven decisions using both qualitative and quantitative insights.
+ Optimize product performance based on user feedback and analytics.
+ Ensure financial targets are met and resources are allocated effectively.
+ Drive growth metrics and lifecycle optimization.
Team Leadership & Development
+ Lead and mentor a team of world-class product managers.
+ Foster product managers growth and development.
+ Build high-performing, inclusive teams biased toward action.
+ Insure the team's insatiable curiosity for data, constantly seeking to uncover the "why" behind outlying metric .
+ Create a supportive culture that encourages innovation and collaboration.
+ Promote knowledge sharing and best practices across teams.
Complexity of Work
+ High level of leadership, critical thinking and clear communication abilities that provide significant direction to the performance of multiple product teams.
**Minimum Qualifications**
+ Bachelor's degree preferred.
+ 4+ years people management experience
+ 8+ years experience in digital/web product management
**Requirements**
Education:
+ High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.
**Additional Preferences**
#LI-Remote
#GMDx
#Growth
**Why Join Our Team**
Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.
Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.
Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.
**Equal Employment Opportunity Employer**
Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws.
For further information, view the EEO Know Your Rights (English) ( poster or EEO Know Your Rights (Spanish) ( poster.
As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.
Pay Non-Discrimination Notice ( note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.
**E-Verify Statement**
This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.
E-Verify (

About Citi:
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

As a bank with a brain and a soul, Citi creates economic value that is systemically responsible and in our clients’ best interests. As a financial institution that touches every region of the world and every sector that shapes your daily life, our Enterprise Operations & Technology teams are charged with a mission that rivals any large tech company. Our technology solutions are the foundations of everything we do from keeping the bank safe, managing global resources, and providing the technical tools our workers need to be successful to designing our digital architecture and ensuring our platforms provide a first-class customer experience. We reimagine client and partner experiences to deliver excellence through secure, reliable, and efficient services.

Our commitment to diversity includes a workforce that represents the clients we serve from all walks of life, backgrounds, and origins. We foster an environment where the best people want to work. We value and demand respect for others, promote individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their authentic selves to work and complement our culture of delivering results with pride. If you are a problem solver who seeks passion in your work, come join us. We’ll enable growth and progress together.

Overview of the Role :

The Head of Digital Acquisitions will be responsible for identifying digital growth opportunities within Personal Banking and Wealth Management Technology (PBWMT) to increase acquisitions and enhance the overall product platform. This team will drive transformation towards innovative technical thought leadership and cutting-edge application development approaches in efforts to develop Multi Relationship Customers (MRC). The Head of Digital Acquisitions willmanage multiple agile teams of engineers to create a feature rich, efficient, and scalable digital experience through Citi’s consumer and small business portfolio. This role will be responsible to develop, drive, and implement product growth with our partners that will scale and differentiate our financial offerings and serves as face of Citi technology as a primary relationship or account manager. This leader will be responsible for owning technology product and service performance as delivered to the client.

Objective:

We're looking for visionary “renaissance” leader with an entrepreneurial mindset who has the experience of creating, communicating, and executing a unifying vision, a senior technologist with exceptional technical, leadership, experience, and communication abilities to influence change at all levels of the organization. This individual will serve as a disrupter within the industry elevating requirements to drive our strategy throughout the organization. Developing and leading a team of ambitious strategists and building strong and collaborative relationships with senior leaders and key stakeholders to drive the vision forward is essential. An ideal candidate will be comfortable with not only leading and influencing but also diving into the technical weeds and rolling up her/his/their sleeves. The role will report directly to the PBWMT Head of Digital.

Priorities Include:

• Define and execute go-to-market strategies and develop cross-channel campaigns that measurably increase digital acquisitions and product growth to encourage Multi Relationship Customers (MRC)
• Collaborate closely with marketing and compliance partners on key campaigns to ensure targeting, pricing, and offer strategies align with the overarching strategic vision and desired portfolio economics to optimize acquisitions
• Work with the business to build out a net new digital acquisitions strategy for the small business portfolio. This will also require partnering with architecture in vendor selection, detail design etc.
• Partner with business leaders to define the vision, mission, and focus for digital products to address the key needs of our customers
• Set objectives, key risks, and metrics to measure the success of new customer acquisitions, products, and experiences put into the market
• Drive new acquisitions and product usage to encourage customers to leverage Citi as a multi relationship channel for their financial needs
• Partner closely with various lines of business to fully align on the overall strategy and prioritization in accordance with the evolving P&L priorities
• Manage, inspire, and attract top industry talent to deliver best in class digital experience, focused on acquiring new customers and product growth for new and existing customers
• Partner with business, digital, and technology stakeholders to identify needs, validate pain points, and determine the high-level value proposition / business case for implementing innovative, relevant, and cost-effective technology solutions. Deploy techniques such as hypotheses development, current state analysis, data and analytics, and business case development to establish near and long-term technology priorities. Conduct and incorporate research and competitive analysis as required
• Develop, in consultation with Engineering and Architecture teams, an approach to assess the productivity and value impact of new and emerging technologies and develop and lead implementation plans to drive successful adoption of the technologies.
• Champion an inclusive and diverse global mindset in efforts to attract a deep and diverse talent pool within the organization that includes effective coaching and development.

Organizational Scope and Accountability:

• Approach projects holistically by translating the vision into detailed technology roadmaps, and leading cross functional teams through ownership and delivery of end-to-end solutions.
• Lead execution of key technology initiatives by forming collaborative partnerships with colleagues across businesses and functional areas
• Partner with product to streamline and eliminate customer pain points to deliver an easy and intuitive digital customer experience.
• Maintain high level of interaction and synergy with business, operations, design, and analytics
• Manage a team of technologists/engineers to oversee the transition from strategy to implementation: from roadmap to releases and sprints, from epics to stories, validating the experience along the way
• Cultivate an agile and results-driven culture in which innovation and excellence are expected
• Continuously focus on building and developing technology talent that has the business acumen and technical capability to deliver world class products in a connected, mobile environment
• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets. This will be accomplished by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
• Build strong leadership skills and presence; can lead through influence / without formal authority
• Be innovative and curious, and readily able to think outside of the box, especially relative to disruptive technology
• Be comfortable with ambiguity and change
• Be passionate about improving employee and customer experience

Qualifications:

• 15+ years of experience, including 10+ years' managerial experience directly managing high-performing technology teams with demonstrable and measurable results
• Consistent record as department head, managing teams and large, strategic cross-functional or enterprise projects Previous program/project management, consulting, technology and/or management experience
• Experience in the Digital space shaping technology, driving customer adoption and balance growth (assets under management), and long-term retention.
• Proven ability to influence decision-making at all levels within an organization and influence non-directs through data and a vision in a variety of contexts
• Deep technical knowledge, with the ability to break down the work involved in solving them, and the impact of those decisions on engineering
• Brings a mix of entrepreneurial, startup/growth, and corporate-level scaled innovation leadership experience
• Demonstrates sound business judgment, analytical acumen, consumer-centric mindset and communication skills
• A record of fostering a clear vision, translating that vision to action, and delivery of business measurable outcomes
• Deep consumer wealth knowledge and passion around emerging technologies and how they will change consumer experience

Education:

Bachelor’s/University degree, Master’s degree preferred

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Job Family Group:

Technology

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Job Family:

Digital Software Engineering

---

Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$250,000.00 - $500,000.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

---

Most Relevant Skills

Please see the requirements listed above.

---

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

---

Anticipated Posting Close Date:

Oct 17, 2025

---

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.

About Citi:

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

As a bank with a brain and a soul, Citi creates economic value that is systemically responsible and in our clients' best interests. As a financial institution that touches every region of the world and every sector that shapes your daily life, our Enterprise Operations & Technology teams are charged with a mission that rivals any large tech company. Our technology solutions are the foundations of everything we do from keeping the bank safe, managing global resources, and providing the technical tools our workers need to be successful to designing our digital architecture and ensuring our platforms provide a first-class customer experience. We reimagine client and partner experiences to deliver excellence through secure, reliable, and efficient services.

Our commitment to diversity includes a workforce that represents the clients we serve from all walks of life, backgrounds, and origins. We foster an environment where the best people want to work. We value and demand respect for others, promote individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their authentic selves to work and complement our culture of delivering results with pride. If you are a problem solver who seeks passion in your work, come join us. We'll enable growth and progress together.

Overview of the Role :

The Head of Digital Acquisitions will be responsible for identifying digital growth opportunities within Personal Banking and Wealth Management Technology (PBWMT) to increase acquisitions and enhance the overall product platform. This team will drive transformation towards innovative technical thought leadership and cutting-edge application development approaches in efforts to develop Multi Relationship Customers (MRC). The Head of Digital Acquisitions will manage multiple agile teams of engineers to create a feature rich, efficient, and scalable digital experience through Citi's consumer and small business portfolio. This role will be responsible to develop, drive, and implement product growth with our partners that will scale and differentiate our financial offerings and serves as face of Citi technology as a primary relationship or account manager. This leader will be responsible for owning technology product and service performance as delivered to the client.

Objective:

We're looking for visionary "renaissance" leader with an entrepreneurial mindset who has the experience of creating, communicating, and executing a unifying vision, a senior technologist with exceptional technical, leadership, experience, and communication abilities to influence change at all levels of the organization. This individual will serve as a disrupter within the industry elevating requirements to drive our strategy throughout the organization. Developing and leading a team of ambitious strategists and building strong and collaborative relationships with senior leaders and key stakeholders to drive the vision forward is essential. An ideal candidate will be comfortable with not only leading and influencing but also diving into the technical weeds and rolling up her/his/their sleeves. The role will report directly to the PBWMT Head of Digital.

Priorities Include:

• Define and execute go-to-market strategies and develop cross-channel campaigns that measurably increase digital acquisitions and product growth to encourage Multi Relationship Customers (MRC)

• Collaborate closely with marketing and compliance partners on key campaigns to ensure targeting, pricing, and offer strategies align with the overarching strategic vision and desired portfolio economics to optimize acquisitions

• Work with the business to build out a net new digital acquisitions strategy for the small business portfolio. This will also require partnering with architecture in vendor selection, detail design etc.

• Partner with business leaders to define the vision, mission, and focus for digital products to address the key needs of our customers

• Set objectives, key risks, and metrics to measure the success of new customer acquisitions, products, and experiences put into the market

• Drive new acquisitions and product usage to encourage customers to leverage Citi as a multi relationship channel for their financial needs

• Partner closely with various lines of business to fully align on the overall strategy and prioritization in accordance with the evolving P&L priorities

• Manage, inspire, and attract top industry talent to deliver best in class digital experience, focused on acquiring new customers and product growth for new and existing customers

• Partner with business, digital, and technology stakeholders to identify needs, validate pain points, and determine the high-level value proposition / business case for implementing innovative, relevant, and cost-effective technology solutions. Deploy techniques such as hypotheses development, current state analysis, data and analytics, and business case development to establish near and long-term technology priorities. Conduct and incorporate research and competitive analysis as required

• Develop, in consultation with Engineering and Architecture teams, an approach to assess the productivity and value impact of new and emerging technologies and develop and lead implementation plans to drive successful adoption of the technologies.

• Champion an inclusive and diverse global mindset in efforts to attract a deep and diverse talent pool within the organization that includes effective coaching and development.

Organizational Scope and Accountability:

• Approach projects holistically by translating the vision into detailed technology roadmaps, and leading cross functional teams through ownership and delivery of end-to-end solutions.

• Lead execution of key technology initiatives by forming collaborative partnerships with colleagues across businesses and functional areas

• Partner with product to streamline and eliminate customer pain points to deliver an easy and intuitive digital customer experience.

• Maintain high level of interaction and synergy with business, operations, design, and analytics

• Manage a team of technologists/engineers to oversee the transition from strategy to implementation: from roadmap to releases and sprints, from epics to stories, validating the experience along the way

• Cultivate an agile and results-driven culture in which innovation and excellence are expected

• Continuously focus on building and developing technology talent that has the business acumen and technical capability to deliver world class products in a connected, mobile environment

• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets. This will be accomplished by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

• Build strong leadership skills and presence; can lead through influence / without formal authority

• Be innovative and curious, and readily able to think outside of the box, especially relative to disruptive technology

• Be comfortable with ambiguity and change

• Be passionate about improving employee and customer experience

Qualifications:

• 15+ years of experience, including 10+ years' managerial experience directly managing high-performing technology teams with demonstrable and measurable results

• Consistent record as department head, managing teams and large, strategic cross-functional or enterprise projects Previous program/project management, consulting, technology and/or management experience

• Experience in the Digital space shaping technology, driving customer adoption and balance growth (assets under management), and long-term retention.

• Proven ability to influence decision-making at all levels within an organization and influence non-directs through data and a vision in a variety of contexts

• Deep technical knowledge, with the ability to break down the work involved in solving them, and the impact of those decisions on engineering

• Brings a mix of entrepreneurial, startup/growth, and corporate-level scaled innovation leadership experience

• Demonstrates sound business judgment, analytical acumen, consumer-centric mindset and communication skills

• A record of fostering a clear vision, translating that vision to action, and delivery of business measurable outcomes

• Deep consumer wealth knowledge and passion around emerging technologies and how they will change consumer experience

Education:

Bachelor's/University degree, Master's degree preferred

Job Family Group:

Technology

Job Family:

Digital Software Engineering

Time Type:

Full time

Primary Location:

Irving Texas United States

Primary Location Full Time Salary Range:

$250,000.00 - $500,000.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Oct 17, 2025

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi ( .

View Citi's EEO Policy Statement ( and the Know Your Rights ( poster.

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

**About Citi:**
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments, and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.
As a bank with a brain and a soul, Citi creates economic value that is systemically responsible and in our clients' best interests. As a financial institution that touches every region of the world and every sector that shapes your daily life, our Enterprise Operations & Technology teams are charged with a mission that rivals any large tech company. Our technology solutions are the foundations of everything we do from keeping the bank safe, managing global resources, and providing the technical tools our workers need to be successful to designing our digital architecture and ensuring our platforms provide a first-class customer experience. We reimagine client and partner experiences to deliver excellence through secure, reliable, and efficient services.
Our commitment to diversity includes a workforce that represents the clients we serve from all walks of life, backgrounds, and origins. We foster an environment where the best people want to work. We value and demand respect for others, promote individuals based on merit, and ensure opportunities for personal development are widely available to all. Ideal candidates are innovators with well-rounded backgrounds who bring their authentic selves to work and complement our culture of delivering results with pride. If you are a problem solver who seeks passion in your work, come join us. We'll enable growth and progress together.
**Overview of the Role** :
The Head of Digital Acquisitions will be responsible for identifying digital growth opportunities within Personal Banking and Wealth Management Technology (PBWMT) to increase acquisitions and enhance the overall product platform. This team will drive transformation towards innovative technical thought leadership and cutting-edge application development approaches in efforts to develop Multi Relationship Customers (MRC). The Head of Digital Acquisitions will manage multiple agile teams of engineers to create a feature rich, efficient, and scalable digital experience through Citi's consumer and small business portfolio. This role will be responsible to develop, drive, and implement product growth with our partners that will scale and differentiate our financial offerings and serves as face of Citi technology as a primary relationship or account manager. This leader will be responsible for owning technology product and service performance as delivered to the client.
**Objective:**
We're looking for visionary "renaissance" leader with an entrepreneurial mindset who has the experience of creating, communicating, and executing a unifying vision, a senior technologist with exceptional technical, leadership, experience, and communication abilities to influence change at all levels of the organization. This individual will serve as a disrupter within the industry elevating requirements to drive our strategy throughout the organization. Developing and leading a team of ambitious strategists and building strong and collaborative relationships with senior leaders and key stakeholders to drive the vision forward is essential. An ideal candidate will be comfortable with not only leading and influencing but also diving into the technical weeds and rolling up her/his/their sleeves. The role will report directly to the PBWMT Head of Digital.
**Priorities Include:**
+ Define and execute go-to-market strategies and develop cross-channel campaigns that measurably increase digital acquisitions and product growth to encourage Multi Relationship Customers (MRC)
+ Collaborate closely with marketing and compliance partners on key campaigns to ensure targeting, pricing, and offer strategies align with the overarching strategic vision and desired portfolio economics to optimize acquisitions
+ Work with the business to build out a net new digital acquisitions strategy for the small business portfolio. This will also require partnering with architecture in vendor selection, detail design etc.
+ Partner with business leaders to define the vision, mission, and focus for digital products to address the key needs of our customers
+ Set objectives, key risks, and metrics to measure the success of new customer acquisitions, products, and experiences put into the market
+ Drive new acquisitions and product usage to encourage customers to leverage Citi as a multi relationship channel for their financial needs
+ Partner closely with various lines of business to fully align on the overall strategy and prioritization in accordance with the evolving P&L priorities
+ Manage, inspire, and attract top industry talent to deliver best in class digital experience, focused on acquiring new customers and product growth for new and existing customers
+ Partner with business, digital, and technology stakeholders to identify needs, validate pain points, and determine the high-level value proposition / business case for implementing innovative, relevant, and cost-effective technology solutions. Deploy techniques such as hypotheses development, current state analysis, data and analytics, and business case development to establish near and long-term technology priorities. Conduct and incorporate research and competitive analysis as required
+ Develop, in consultation with Engineering and Architecture teams, an approach to assess the productivity and value impact of new and emerging technologies and develop and lead implementation plans to drive successful adoption of the technologies.
+ Champion an inclusive and diverse global mindset in efforts to attract a deep and diverse talent pool within the organization that includes effective coaching and development.
**Organizational Scope and Accountability:**
+ Approach projects holistically by translating the vision into detailed technology roadmaps, and leading cross functional teams through ownership and delivery of end-to-end solutions.
+ Lead execution of key technology initiatives by forming collaborative partnerships with colleagues across businesses and functional areas
+ Partner with product to streamline and eliminate customer pain points to deliver an easy and intuitive digital customer experience.
+ Maintain high level of interaction and synergy with business, operations, design, and analytics
+ Manage a team of technologists/engineers to oversee the transition from strategy to implementation: from roadmap to releases and sprints, from epics to stories, validating the experience along the way
+ Cultivate an agile and results-driven culture in which innovation and excellence are expected
+ Continuously focus on building and developing technology talent that has the business acumen and technical capability to deliver world class products in a connected, mobile environment
+ Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets. This will be accomplished by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
+ Build strong leadership skills and presence; can lead through influence / without formal authority
+ Be innovative and curious, and readily able to think outside of the box, especially relative to disruptive technology
+ Be comfortable with ambiguity and change
+ Be passionate about improving employee and customer experience
**Qualifications:**
+ 15+ years of experience, including 10+ years' managerial experience directly managing high-performing technology teams with demonstrable and measurable results
+ Consistent record as department head, managing teams and large, strategic cross-functional or enterprise projects Previous program/project management, consulting, technology and/or management experience
+ Experience in the Digital space shaping technology, driving customer adoption and balance growth (assets under management), and long-term retention.
+ Proven ability to influence decision-making at all levels within an organization and influence non-directs through data and a vision in a variety of contexts
+ Deep technical knowledge, with the ability to break down the work involved in solving them, and the impact of those decisions on engineering
+ Brings a mix of entrepreneurial, startup/growth, and corporate-level scaled innovation leadership experience
+ Demonstrates sound business judgment, analytical acumen, consumer-centric mindset and communication skills
+ A record of fostering a clear vision, translating that vision to action, and delivery of business measurable outcomes
+ Deep consumer wealth knowledge and passion around emerging technologies and how they will change consumer experience
**Education:**
Bachelor's/University degree, Master's degree preferred
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**Job Family Group:**
Technology
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**Job Family:**
Digital Software Engineering
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**Time Type:**
Full time
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**Primary Location:**
Irving Texas United States
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**Primary Location Full Time Salary Range:**
$250,000.00 - $500,000.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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**Most Relevant Skills**
Please see the requirements listed above.
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**Other Relevant Skills**
For complementary skills, please see above and/or contact the recruiter.
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**Anticipated Posting Close Date:**
Oct 17, 2025
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_Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law._
_If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi ( ._
_View Citi's EEO Policy Statement ( and the Know Your Rights ( poster._
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

Our client, a dynamic and innovative marketing agency, is seeking a highly skilled Senior Digital Marketing Strategist specializing in growth and acquisition to join their fully remote team. This pivotal role will involve conceptualizing, developing, and executing cutting-edge digital marketing strategies that drive measurable results for a diverse portfolio of clients. You will be at the forefront of identifying new growth opportunities, optimizing existing campaigns, and ensuring maximum return on investment across various digital channels. The ideal candidate possesses a deep understanding of the digital marketing landscape, exceptional analytical prowess, and a proven ability to translate business objectives into effective, data-driven marketing plans. As a remote-first organization, we encourage collaboration, innovation, and work-life balance.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies focused on customer acquisition and revenue growth.
• Manage and optimize campaigns across multiple channels including SEO, SEM, social media advertising, email marketing, and content marketing.
• Conduct thorough market research, competitor analysis, and audience segmentation to inform strategy development.
• Utilize analytics tools (e.g., Google Analytics, Adobe Analytics) to track campaign performance, identify trends, and derive actionable insights.
• A/B test various marketing elements, including ad copy, landing pages, and audience targeting, to maximize conversion rates and campaign effectiveness.
• Collaborate closely with creative teams, content specialists, and web developers to ensure cohesive campaign execution.
• Stay current with the latest digital marketing trends, tools, and best practices, and proactively recommend innovative approaches.
• Present strategic recommendations and performance reports to clients and internal stakeholders.
• Manage client relationships, acting as a trusted advisor for their digital marketing initiatives.
• Drive continuous improvement in campaign performance and overall marketing ROI.

The ideal candidate will hold a Bachelor's degree in Marketing, Communications, or a related field, with at least 5-7 years of progressive experience in digital marketing strategy and execution, preferably within an agency setting. A strong portfolio demonstrating successful growth-focused campaigns across various digital channels is essential. Expertise in SEO, SEM, social media advertising (paid), and marketing automation platforms is required. Excellent analytical, strategic thinking, and communication skills are paramount. This is a remote-first position, offering the flexibility to work from anywhere while collaborating closely with a talented team.

Our client is looking for a highly analytical and results-oriented Senior Digital Marketing Strategist, specializing in Paid Acquisition, to join their fully remote marketing team. This role is pivotal in driving customer acquisition and revenue growth through expertly managed paid advertising campaigns. You will be responsible for developing, executing, and optimizing strategies across various paid channels to maximize ROI and achieve aggressive growth targets.

Responsibilities:

• Develop and implement comprehensive paid acquisition strategies across platforms such as Google Ads, Bing Ads, social media (Facebook, Instagram, LinkedIn, etc.), and other relevant channels.
• Manage and optimize campaign budgets, bids, and targeting to achieve key performance indicators (KPIs) like CPA, ROAS, and LTV.
• Conduct thorough keyword research, audience segmentation, and competitive analysis to identify new opportunities.
• Create compelling ad copy and landing page recommendations to improve conversion rates.
• A/B test ad creatives, targeting parameters, and landing pages to drive continuous performance improvements.
• Monitor campaign performance daily, generating insightful reports and actionable recommendations for optimization.
• Collaborate with content marketing, SEO, and other digital marketing teams to ensure integrated campaign efforts.
• Stay up-to-date with the latest trends, tools, and best practices in paid digital advertising.
• Manage relationships with ad platform representatives and explore new emerging channels.
• Drive innovation in paid media strategies to maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of hands-on experience in managing paid digital advertising campaigns, with a strong emphasis on acquisition.
• Proven track record of success in driving significant customer acquisition and revenue growth through paid channels.
• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
• Expertise in conversion rate optimization (CRO) and A/B testing methodologies.
• Strong analytical skills and proficiency with analytics tools like Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently, manage multiple priorities, and thrive in a fully remote, fast-paced environment.
• Experience with marketing automation platforms and CRM systems is a plus.

This position offers the flexibility of working from anywhere in the United States, demanding a self-motivated individual who excels in a remote setting and is passionate about driving measurable results in digital marketing.

Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.
As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.
Job responsibilities:
+ Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
+ Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
+ Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
+ Collaborate with field and sales teams to identify and leverage growth opportunities.
+ Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
+ Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
+ Present strategic and performance updates to senior leadership and cross-functional stakeholders.
+ Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.
Required Qualifications, capabilities, and skills:
+ 7+ years of marketing experience.
+ Extensive experience in performance marketing across both traditional and digital channels.
+ Proven expertise in managing marketing budgets, forecasts, and expected returns.
+ Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
+ Strong collaborator and team player, recognized for leading through effective partnership.
+ Data-driven and analytical, yet also a creative problem-solver.
+ Focused on driving quantifiable business results through marketing efforts.
+ Detail-oriented with a proven ability to take initiative and manage complex tasks.
+ Excels at handling multiple initiatives simultaneously within tight deadlines.
+ Excellent written and verbal presentation skills.
+ Highly proficient in Microsoft Excel and PowerPoint.
Preferred Qualifications, capabilities and skills:
+ Experience in the financial services industry, with expertise in the affluent segment, is a plus.
+ Adaptable to continuously changing priorities.
+ Able to understand the big picture and consider impacts beyond their specific initiatives.
+ Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans

Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.

As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.

Job responsibilities:

• Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
• Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
• Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
• Collaborate with field and sales teams to identify and leverage growth opportunities.
• Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
• Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
• Present strategic and performance updates to senior leadership and cross-functional stakeholders.
• Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.

Required Qualifications, capabilities, and skills:

• 7+ years of marketing experience.
• Extensive experience in performance marketing across both traditional and digital channels.
• Proven expertise in managing marketing budgets, forecasts, and expected returns.
• Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
• Strong collaborator and team player, recognized for leading through effective partnership.
• Data-driven and analytical, yet also a creative problem-solver.
• Focused on driving quantifiable business results through marketing efforts.
• Detail-oriented with a proven ability to take initiative and manage complex tasks.
• Excels at handling multiple initiatives simultaneously within tight deadlines.
• Excellent written and verbal presentation skills.
• Highly proficient in Microsoft Excel and PowerPoint.

Preferred Qualifications, capabilities and skills:

• Experience in the financial services industry, with expertise in the affluent segment, is a plus.
• Adaptable to continuously changing priorities.
• Able to understand the big picture and consider impacts beyond their specific initiatives.
• Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans