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Digital Strategy Partner
Posted 15 days ago
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Highmark Health
**Job Description :**
**JOB SUMMARY**
_As a Digital Strategy Partner, you'll work on shaping and executing the organization's digital vision in solving key customer and business problems. The incumbent will work closely with our omni-channel Product Managers in establishing how digital experiences align with business goals/objectives and deliver on customer needs across multiple digital channels, maximizing the value and power of our digital capabilities. This will include establishing the metrics of success that will show us how our digital capabilities meet those objectives. This team member will consider market trends, tech trends, customer behavior data, performance data, customer journey analytics, amongst other data sources to recommend ways that digital channels can contribute to achieving our goals. Key activities include but are not limited to: defining and shaping digital strategy, identifying opportunities to solve business problems with digital technologies, conducting market research, external benchmarking and competitive analysis, conducting data analysis, collaborating with cross-disciplinary product teams (i.e., Product Managers, Designers, Strategists) to develop product roadmaps and initiatives, collaborating with Digital Product Management to bring strategy to life through our digital products, and working with and managing our vendor partners and other stakeholders who support our digital experiences. This role is designed for a big picture thinker and team player - someone who loves architecting digital experiences, driving innovation, and working in a highly matrixed environment!_
**ESSENTIAL RESPONSIBILITIES**
+ Lead or support key strategic initiatives across Enterprise. Role will vary depending on initiative, but will include elements of team leadership, problem-solving, data analysis, project management, communication, and implementation support. Will participate on a portfolio of projects.
+ Participate in the development of strategic plans for the Enterprise and the key business units of the Enterprise.
+ Support the team in identifying, clarifying, and resolving complex issues critical to the success of the initiative.
+ Support the identification of initiative impacts with other strategic initiatives to ensure alignment of the overall strategy.
+ Help develop standard analytics and processes to use in leading various strategic initiatives.
+ Play a role in shaping the culture and skill set of the organization.
+ Other duties as assigned or requested.
**EDUCATION**
**Required**
+ Bachelor's Degree in Business, or related field, or relevant experience and/or education as determined by the company in lieu of bachelor's degree.
**Preferred**
+ Master's Degree in Business, or related field.
**EXPERIENCE**
**Required**
+ 5 years of experience in Strategic Planning or related work experience in Business or Healthcare or equivalent combination of experience and education
+ 2 years of consulting experience (external or internal) or equivalent combination of experience and education
**Preferred**
+ 6 years of experience in payer, hospital system, or care delivery industry
+ Experience influencing change in complex organizational systems
**SKILLS**
+ Ability to solve complex conceptual and operational problems; potential ability to lead teams in problem-solving exercises
+ Strong quantitative and analytical skills
+ Demonstrated influencing, and teamwork skills
+ Basic project management skills
+ Focus on impacts to the customer of decisions rendered
+ Proactive in driving change and continuous improvement
+ Strong emotional intelligence, with servant leadership mindset
+ Commitment to development of others and self
**Language (Other than English):**
+ None
**Travel Requirement:**
+ 0% - 25%
**PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS**
**Position Type**
+ Office-based
Teaches / trains others regularly
+ Occasionally
Travel regularly from the office to various work sites or from site-to-site
+ Rarely
Works primarily out-of-the office selling products/services (sales employees)
+ Never
Physical work site required
+ Yes
Lifting: up to 10 pounds
+ Constantly
Lifting: 10 to 25 pounds
+ Occasionally
Lifting: 25 to 50 pounds
+ Never
**_Disclaimer:_** _The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job._
**_Compliance Requirement_** _: This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies._
_As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company's Handbook of Privacy Policies and Practices and Information Security Policy._
_Furthermore, it is every employee's responsibility to comply with the company's Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements._
**Pay Range Minimum:**
$92,300.00
**Pay Range Maximum:**
$172,500.00
_Base pay is determined by a variety of factors including a candidate's qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets._
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact the email below.
For accommodation requests, please contact HR Services Online at
California Consumer Privacy Act Employees, Contractors, and Applicants Notice
Req ID: J
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Digital Marketing Strategy Lead
Posted today
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Key responsibilities include:
- Developing and implementing innovative digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Managing and optimizing digital advertising campaigns (PPC, social ads) to achieve target ROI.
- Overseeing the creation of engaging and compelling digital content.
- Analyzing campaign performance data and providing actionable insights to improve effectiveness.
- Managing the digital marketing budget and ensuring efficient allocation of resources.
- Staying abreast of the latest digital marketing trends, technologies, and best practices.
- Collaborating with cross-functional teams (sales, product, creative) to ensure cohesive brand messaging and campaign execution.
- Leading and mentoring a team of digital marketing specialists.
- Conducting market research and competitor analysis to identify new opportunities.
- Reporting on key performance indicators (KPIs) to senior management.
The ideal candidate will possess:
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- At least 7 years of experience in digital marketing, with a proven history of developing and executing successful strategies.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Excellent leadership, communication, and project management skills.
- A creative mindset with a data-driven approach to decision-making.
- Experience managing a marketing budget and team.
This is a pivotal opportunity to shape the digital presence of a growing company and make a tangible impact on its success. You will have the chance to lead innovative campaigns and work within a collaborative and forward-thinking environment. The role requires a strategic thinker with a passion for digital innovation and a commitment to achieving outstanding marketing outcomes.
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Director of Digital Marketing Strategy
Posted today
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Head of Digital Content Strategy
Posted today
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Key responsibilities include:
- Developing and implementing a cutting-edge digital content strategy aligned with overall marketing and business goals.
- Overseeing the creation, curation, and distribution of engaging content across various channels, including website, social media, email, blogs, and video.
- Managing the editorial calendar, ensuring timely delivery of high-quality content.
- Leading, mentoring, and motivating a team of content professionals, fostering creativity and professional growth.
- Analyzing content performance metrics to identify trends, measure ROI, and optimize future strategies.
- Conducting market research and competitor analysis to identify content opportunities and gaps.
- Collaborating with designers, videographers, and other creative professionals to produce compelling multimedia content.
- Ensuring brand consistency and adherence to style guides across all digital touchpoints.
- Staying abreast of emerging digital trends, tools, and best practices in content marketing and PR.
- Managing relationships with external agencies and freelancers as needed.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus. A minimum of 7-9 years of experience in digital content strategy, content marketing, or a related field, with at least 3-4 years in a management or leadership role, is required. Proven experience in developing and executing successful content strategies for diverse audiences and platforms is essential. Strong understanding of SEO, SEM, social media marketing, and content analytics tools is crucial. Excellent writing, editing, and storytelling skills are a must. Demonstrated leadership abilities, including team management and cross-functional collaboration, are required. This hybrid role requires the ability to work effectively both in-office and remotely, contributing to a dynamic team environment in Austin, Texas, US .
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Social Media Specialist
Posted 12 days ago
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Responsible for concept, design, creation and delivery of marketing related content (written and graphical) that supports social media marketing efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.
- Strategize, plan, manage and maintain content of all DHI Mortgage social media initiatives including Facebook, LinkedIn, Twitter and Instagram
- Advocate and demonstrate good use of social media among branch users
- Ensure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging content
- Monitor corporate and outside social media outlets, and recommend improvements, if necessary
- Review web-based marketing content for grammar and factual information
- Report on the growth and analytics of all social media initiatives
- Support DHI Mortgage users with social analytics and social media tools
- Provide feedback and analysis to Marketing and Branch/Department Managers on their social media initiatives
- Format and incorporate graphics, logos, videos, content, etc. for specific assignments and posting
- Stay current on social media best practices and integrate them into the overall marketing strategy for the business
- Train branch users on DHI Mortgage Compliance approved practices
- Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other DHI Mortgage Compliance requirements using internal resources
- Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to work overtime
- Regular and reliable attendance
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: and Requirements
1. Associate degree or equivalent from two-year college or technical school
2. Two years of related experience and/or training developing, managing and analyzing social media platforms for brands in a corporate setting
3. Ability to communicate effectively with all employees, including the executive committee
4. Must be able to work within tight deadlines and budget(s)
5. Excellent communication, organizational and time management skills
6. Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
7. Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DHI Mortgage applications
8. Proficiency with MS Office and email
9. Ability to sit for majority of 8-hour workday; use hands to finger, handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
10. The noise level is generally moderate 1. Bachelor's degree from four-year college or university preferred
2. Proficient or have working knowledge of Google and Social Media Analytics, Adobe suite of tools (PhotoShop, etc.), HTML, CSS and other markup languages a plus
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Head of Digital Content Strategy & Innovation
Posted today
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The successful candidate will have a Bachelor's degree in Marketing, Communications, Journalism, or a related field, with a minimum of 10 years of progressive experience in digital content strategy and management. A proven track record of developing and implementing successful content campaigns, coupled with experience managing cross-functional teams, is essential. Strong analytical skills, a creative mindset, and the ability to translate complex data into actionable insights are critical. You should be an excellent communicator and storyteller, capable of articulating a clear vision and inspiring a team. Experience with emerging media technologies and a passion for pushing the boundaries of digital storytelling are highly valued. This role offers a dynamic work environment in Austin, Texas, US , with a hybrid work model that balances in-office collaboration with remote flexibility, fostering both innovation and personal well-being.
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Social Media Marketing Specialist
Posted 3 days ago
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Key Responsibilities:
- Develop, implement, and manage social media strategies across various platforms.
- Create, curate, and schedule engaging and high-quality content (text, image, video).
- Monitor social media channels for industry trends, conversations, and competitor activity.
- Engage with the online community, respond to comments and direct messages promptly and professionally.
- Plan and execute paid social media campaigns to increase brand awareness and drive traffic/conversions.
- Analyze social media metrics (e.g., engagement rate, reach, follower growth) and report on performance.
- Collaborate with internal teams to ensure brand consistency and alignment with marketing objectives.
- Identify and foster relationships with influencers and brand advocates.
- Stay up-to-date with the latest social media best practices, tools, and technologies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 2-4 years of experience in social media management and marketing.
- Proven experience in content creation and community management.
- In-depth knowledge of major social media platforms and their respective best practices.
- Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
- Excellent copywriting, editing, and communication skills.
- Demonstrated ability to work independently in a remote setting.
- Creative thinking and a passion for digital storytelling.
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Social Media Strategy Lead
Posted today
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Senior Social Media Strategist
Posted today
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Responsibilities:
- Develop, implement, and manage comprehensive social media strategies aligned with client objectives and brand voice across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest).
- Create compelling, high-quality, and platform-specific content, including graphics, videos, and written copy, that resonates with target audiences.
- Plan and execute paid social media advertising campaigns, including budget management, targeting, A/B testing, and performance optimization.
- Monitor social media trends, tools, and applications, and effectively apply that knowledge to increase the impact of social media campaigns.
- Analyze social media data and metrics (e.g., engagement rates, reach, impressions, conversions) to measure campaign effectiveness and provide actionable insights and recommendations.
- Build and manage client relationships, acting as a primary point of contact for social media initiatives.
- Collaborate with internal teams (e.g., content creators, designers, SEO specialists) to ensure integrated campaign execution.
- Manage social media communities, responding to comments and messages in a timely and professional manner, fostering positive engagement.
- Identify and cultivate relationships with relevant influencers and brand advocates.
- Develop and present strategic reports to clients, showcasing campaign performance and future recommendations.
- Stay ahead of algorithm changes and platform updates to ensure strategies remain effective.
- Contribute to new business development by contributing social media expertise during pitches.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in social media marketing, with a significant focus on strategy development and campaign management.
- Proven track record of developing and executing successful organic and paid social media campaigns that drive measurable results.
- Expertise in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms (e.g., Google Analytics, native platform insights).
- Strong understanding of SEO principles and how they relate to social media.
- Excellent copywriting, editing, and visual communication skills.
- Creative thinking and a passion for storytelling through digital media.
- Exceptional analytical skills and the ability to interpret data to inform strategy.
- Strong client management and communication skills, with the ability to present complex information clearly.
- Ability to work independently and collaboratively in a remote team environment.
- Experience with video editing software is a plus.
This is a fantastic opportunity to leverage your social media expertise in a fully remote capacity, driving impactful campaigns for clients from anywhere. If you are a strategic thinker with a passion for social media, we encourage you to apply.
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Social Media Marketing Specialist
Posted today
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Job Description
Key Responsibilities:
- Develop, implement, and manage comprehensive social media strategies aligned with business goals.
- Create, curate, and publish engaging, high-quality content across all relevant social media channels (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Monitor social media channels for industry trends, customer feedback, and competitor activity.
- Engage with followers, respond to comments and messages promptly, and foster a positive community environment.
- Plan and execute paid social media advertising campaigns, optimizing for ROI.
- Analyze social media data and metrics, generating reports on campaign performance, reach, engagement, and conversions.
- Collaborate with the marketing, sales, and product teams to ensure brand consistency and cohesive messaging.
- Identify and engage with influencers and brand advocates to expand reach and credibility.
- Stay abreast of the latest social media best practices, tools, and emerging platforms.
- Contribute to the overall e-commerce strategy by leveraging social media for lead generation and customer acquisition.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Proven experience as a Social Media Specialist or similar role, with a strong portfolio of successful campaigns.
- In-depth knowledge of major social media platforms, their algorithms, and best practices.
- Excellent written and verbal communication skills, with exceptional copywriting and editing abilities.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
- Demonstrated ability to create engaging and visually appealing content.
- Strong understanding of SEO and web traffic metrics.
- Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
- Passion for e-commerce and digital marketing trends.
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