What Jobs are available for Digital Marketing Director in Miami?

• Develop and implement a comprehensive digital marketing strategy across all online channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
• Define key performance indicators (KPIs) and set ambitious goals for all digital marketing initiatives.
• Manage and optimize digital advertising campaigns to maximize ROI and achieve acquisition targets.
• Oversee content strategy and creation to ensure alignment with brand messaging and audience engagement goals.
• Analyze campaign performance data, identify trends, and provide actionable insights for continuous improvement.
• Lead and mentor a team of digital marketing specialists, fostering a culture of innovation and collaboration.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure integrated marketing efforts.
• Manage the digital marketing budget effectively, allocating resources to achieve optimal results.
• Conduct market research and competitor analysis to identify new opportunities and threats.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Demonstrated success in developing and executing data-driven digital marketing campaigns that yield measurable results.
• Strong analytical skills with proficiency in web analytics tools (e.g., Google Analytics) and reporting platforms.
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, remote work environment.
• Creative thinker with a passion for storytelling and brand building.
• Experience in the consumer goods or e-commerce sector is a strong plus.

• Develop and implement comprehensive digital brand strategies to drive market share and consumer engagement.
• Oversee the creation and execution of engaging digital marketing campaigns across social media, email, and other relevant platforms.
• Conduct market research and analyze consumer behavior to identify opportunities and inform brand positioning.
• Manage digital marketing budgets, ensuring optimal allocation of resources and maximizing ROI.
• Monitor and analyze campaign performance metrics, providing regular reports and insights for optimization.
• Collaborate with cross-functional teams (e.g., product development, sales) to ensure integrated brand messaging.
• Work with external agencies and partners to enhance brand visibility and impact.
• Stay abreast of the latest digital marketing trends and technologies within the FMCG sector.
• Ensure brand consistency across all digital touchpoints.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in brand management, preferably within the FMCG industry.
• Proven track record of developing and executing successful digital marketing strategies.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms (e.g., Google Analytics, social media management tools).
• Strong understanding of consumer behavior and market dynamics in the FMCG sector.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing budgets and measuring campaign effectiveness.
• Ability to work independently and collaboratively in a remote environment.

Website Digital Strategy Director - Position Summary

Maximus is seeking an experienced and detail-oriented Website Digital Strategy Director to own the strategy, execution, and optimization of our digital presence. This is a hybrid role requiring both strategic leadership and hands-on management of our web platform. The Director will define the vision for our digital ecosystem with input from the marketing business leaders, manage day-to-day operations in Adobe Experience Manager (AEM), and ensure our web content delivers a seamless, accessible, and engaging experience. Success in this role depends on the ability to balance digital strategy with execution while working collaboratively across teams to deliver business impact.

Key Responsibilities:

Strategic Leadership

Define and execute the digital strategy for Maximus' web presence in alignment with organizational goals

Develop governance and standards for content, design, and user experience across digital platforms.

Evaluate emerging tools, systems, and trends to recommend improvements and innovations.

Partner with marketing, IT, and business stakeholders to align website initiatives with enterprise priorities.

Hands-On Strategic Execution

Manage, update, and optimize website content in Adobe Experience Manager (AEM).

Create and maintain layouts that prioritize clarity, usability, and accessibility.

Translate complex or technical information into clear, engaging web content.

Apply on-page SEO best practices (metadata, headers, internal linking, keyword optimization).

Monitor performance with analytics tools (Google Analytics/GA4, SEMrush, Google Search Console) and provide actionable insights.

Troubleshoot content and system issues, collaborating with IT and design teams on fixes and enhancements.

Collaborate with marketing segment leads to ensure timely implementation of site updates.

User Experience, Compliance & Collaboration

Conduct ongoing audits to improve navigation, information architecture, and user journeys.

Ensure compliance with Section 508/WCAG accessibility standards.

Advocate for a user-first approach in all digital initiatives.

Provide forward thinking approach to digital innovation.

Build strong partnerships across marketing, IT, design, product, and business units to deliver cohesive digital solutions.

Act as a bridge between technical and non-technical teams, ensuring alignment and shared ownership of outcomes.

*The preferred location includes DC or McLean, VA area; otherwise, travel is required based on the business needs***

Essential Duties and Responsibilities:
- Website Strategy & Governance: Establish and follow web governance policies and practices to ensure the website can support the organization's near- and long-term growth strategies. In addition to the overall structure and feel of the website, governance includes requirements like ADA/Section 508 accessibility. Maintain platform consistency across visual design, messaging, and usability-applying UX best practices and data-driven iteration.
- User Experience & Content Oversight: Direct the continuous improvement of website architecture, navigation, and content strategy to improve engagement, clarity, and conversion. Collaborate with marketing, communications, proposal, and delivery teams to ensure content is targeted, compliant, and credible to buyers. Work with developers and teams to lead development of custom website features and functions to enhance the website experience.
- Technology & Platform Management: Co-own the enterprise marketing technology stack, ensuring integration, optimization, and adoption across the organization. Manage website infrastructure, tools, and vendor relationships, such as CMS (Adobe Experience Manager), marketing automation (HubSpot), CRM (Salesforce), and sales enablement systems (Highspot). Ensure platform scalability, performance, and security in partnership with IT and Cybersecurity. Oversee day-to-day operations, uptime, QA processes, and CMS workflows, with backup capability for basic website code updates.
- Analytics & Optimization: Establish KPIs and reporting frameworks to monitor site performance, engagement, and lead generation. Implement A/B testing, SEO improvements, and user behavior analytics to continuously refine the site experience and content prioritization. Collaborate with marketing teams to identify, develop, and track performance analytics that inform campaign performance and reveal market insights.
- Team Management & Cross-functional Collaboration: As the business "owner" of the organization's website, work with other website stakeholders to ensure the website supports both near- and long-term growth initiatives across the organization. Typically manage a department or small sub-function for the organization OR a job function for a small to mid-sized business, which includes web managers, UX designers, developers, and content strategists. May also lead through influence of other teams/departments. Typically responsible for creating workforce and staffing plans for department/unit to ensure availability of human capital necessary to accomplish departmental business results. May have hiring, firing, promotion, and reward authority within own area, in accordance with guidelines. May assist with website code updates when needed.
- Message Alignment: Work closely with Lead Content Writer to ensure website messaging aligns with Marketing's standards and guidance.

Minimum Requirements

- Bachelor's degree in relevant field of study and 10+ years of relevant professional experience required.

• 10+ years of Federal/State government experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Must understand continuous process improvements (CPI) benefits and ability to rapidly communicate these benefits using multiple channels (written/video and the like)
• Experience in enterprise software (subscription and/or SaaS/Cloud) GTM; Product Marketing, Product Management, or top-tier Management Consulting experience preferred
• Strong technical foundation and ability to pick up and understand AI/RPA product/tech concepts/partnering with Solution Architects
• Distinctive problem-solving, strategic, and analytical capabilities
• Ability to lead and succeed in a fast-paced, dynamic, hyper-growth business environment with a track record of building trusted relationships with senior stakeholders
• Strong communication and storytelling skills required, with experience writing for technical audiences
• Ability to create collateral for product launches and strong product management skills
• Demonstrated record of working both independently and with a team to own cross-functional initiatives and exceed performance expectations and metrics

Pay Transparency

Maximus compensation is based on various factors including but not limited to job location, a candidate's education, training, experience, expected quality and quantity of work, required travel (if any), external market and internal value analysis including seniority and merit systems, as well as internal pay alignment. Annual salary is just one component of Maximus's total compensation package. Other rewards may include short- and long-term incentives as well as program-s pecific awards. Additionally, Maximus provides a variety of benefits to employees, including health insurance coverage, life and disability insurance, a retirement savings plan, paid holidays and paid time off. Compensation ranges may differ based on contract value but will be commensurate with job duties and relevant work experience. An applicant's salary history will not be used in determining compensation. Maximus will comply with regulatory minimum wage rates and exempt salary thresholds in all instances.

Accommodations
Maximus provides reasonable accommodations to individuals requiring assistance during any phase of the employment process due to a disability, medical condition, or physical or mental impairment. If you require assistance at any stage of the employment process-including accessing job postings, completing assessments, or participating in interviews,-please contact People Operations at .

Minimum Salary

$

138,380.00

Maximum Salary

$

187,220.00

• Develop and deliver course content on digital marketing strategy.
• Facilitate engaging lectures and interactive class discussions.
• Design and grade assignments, projects, and examinations.
• Provide constructive feedback to students.
• Stay current with digital marketing trends and technologies.
• Incorporate practical case studies and real-world examples.
• Maintain professional development and contribute to curriculum enhancement.
• Manage classroom activities in a hybrid learning environment.

• Bachelor's degree in Marketing, Communications, or a related field; Master's preferred.
• Minimum of 8 years of experience in social media marketing, with at least 3 years in a leadership role.
• Proven success in developing and executing high-impact social media campaigns for e-commerce brands.
• Expertise in social media management tools (e.g., Hootsuite, Sprout Social), analytics platforms (e.g., Google Analytics, platform-specific insights), and paid social advertising.
• Exceptional leadership, communication, and strategic thinking skills.
• Ability to adapt to a fast-paced, remote work environment and manage cross-functional teams effectively.
• Strong understanding of SEO, content marketing, and digital PR principles.
• Creative mindset with a keen eye for detail and brand aesthetics.

• Lead and manage consulting engagements focused on digital strategy, innovation, and transformation for clients across various industries.
• Conduct in-depth market research, competitive analysis, and technology assessments to identify strategic opportunities and challenges.
• Develop comprehensive digital strategies, business cases, and implementation roadmaps tailored to client objectives.
• Advise C-suite executives and senior leaders on digital adoption, emerging technologies (AI, Cloud, IoT), and organizational change management.
• Lead workshops and facilitate strategic planning sessions with client stakeholders.
• Develop financial models and business cases to support strategic initiatives.
• Manage project teams, ensuring timely delivery of high-quality deliverables and client satisfaction.
• Mentor and coach junior consultants, fostering their professional development.
• Contribute to the firm's intellectual capital through thought leadership and knowledge sharing.
• Build and maintain strong client relationships, identifying opportunities for follow-on work.

• MBA or Master's degree in Business, Strategy, Technology, or a related field from a top-tier institution.
• Minimum of 7 years of experience in management consulting, strategy development, or digital transformation, preferably with a top-tier firm.
• Proven track record of successfully leading complex strategic initiatives and delivering measurable business impact.
• Deep understanding of digital technologies, trends, and their business implications.
• Exceptional analytical, problem-solving, and strategic thinking skills.
• Strong financial modeling and business case development capabilities.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence senior stakeholders.
• Experience in managing project teams and driving results in a client-facing environment.
• Willingness to travel to client sites as needed.
• Proficiency in developing compelling presentations and reports.

• Lead and manage client engagements focused on digital transformation initiatives, from strategy formulation to execution.
• Conduct comprehensive assessments of clients' current digital capabilities, market positions, and business processes.
• Develop bespoke digital strategies, roadmaps, and implementation plans tailored to client objectives.
• Advise clients on emerging digital technologies such as AI, machine learning, IoT, cloud computing, and blockchain.
• Identify opportunities for process automation, data analytics, and enhanced customer experiences.
• Facilitate workshops and brainstorming sessions with client stakeholders at all levels.
• Develop compelling business cases and ROI analyses for digital transformation projects.
• Manage project teams, ensuring timely and high-quality delivery of client deliverables.
• Build and nurture strong client relationships, acting as a trusted advisor.
• Contribute to the development of the firm's intellectual capital and thought leadership in digital strategy.
• Support business development efforts, including proposal writing and client presentations.
• Stay abreast of industry trends, competitive landscapes, and technological advancements in digital transformation.

• MBA or Master's degree in Business, Technology, Engineering, or a related field.
• Minimum of 8 years of progressive experience in management consulting, with a strong focus on digital strategy and transformation.
• Demonstrated experience in advising clients on large-scale digital initiatives across various industries.
• Deep understanding of digital technologies, trends, and their business implications.
• Proven ability to develop and articulate complex strategies and roadmaps.
• Exceptional analytical, problem-solving, and critical thinking skills.
• Strong project management and team leadership capabilities.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence senior executives.
• Experience with agile methodologies and change management principles is a plus.
• Willingness to travel to client sites as required.