11,495 Digital Marketing Manager jobs in the United States

Senior Digital Marketing Manager - Content Strategy

02108 Boston, Massachusetts $115000 Annually WhatJobs

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full-time
Our client, a leading communications and media agency located in **Boston, Massachusetts, US**, is seeking an innovative and strategic Senior Digital Marketing Manager with a specialization in Content Strategy. This role is crucial for developing and executing impactful digital marketing campaigns that drive engagement, brand awareness, and lead generation for a diverse portfolio of clients. The ideal candidate will possess a deep understanding of the digital landscape, a proven ability to craft compelling content narratives, and experience managing integrated marketing efforts. This hybrid position offers the best of both worlds: collaborative sessions in our Boston office and focused work remotely.

Responsibilities:
  • Develop and implement comprehensive digital marketing strategies, with a strong emphasis on content marketing, SEO, SEM, social media, and email marketing.
  • Create and manage engaging, high-quality content across various digital channels, including website copy, blog posts, social media updates, video scripts, and infographics.
  • Oversee the execution of SEO strategies to improve organic search rankings and drive website traffic.
  • Plan and manage paid digital advertising campaigns (PPC, social media ads), optimizing for ROI and key performance indicators.
  • Develop and manage social media calendars and engagement strategies.
  • Analyze campaign performance data, generate reports, and provide actionable insights for optimization and future strategy development.
  • Collaborate with creative teams, designers, and developers to ensure cohesive and effective campaign execution.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage relationships with digital marketing vendors and technology partners.
  • Conduct market research and competitive analysis to identify opportunities and inform strategy.
  • Mentor junior marketing team members and foster a culture of innovation.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field. Master's degree or relevant certifications are a plus.
  • Minimum of 6 years of experience in digital marketing, with a proven specialization in content strategy and execution.
  • Demonstrated success in developing and managing integrated digital marketing campaigns for B2B or B2C clients.
  • Expertise in SEO, SEM, social media marketing, email marketing, and content management systems (CMS).
  • Strong analytical skills with proficiency in Google Analytics, Google Ads, and other relevant marketing analytics platforms.
  • Excellent writing, editing, and storytelling skills with a keen eye for detail.
  • Proven ability to manage multiple projects simultaneously in a fast-paced agency environment.
  • Strong leadership, communication, and cross-functional collaboration skills.
  • Experience with marketing automation tools is desirable.
  • This hybrid role requires consistent collaboration at our **Boston, Massachusetts, US** office.
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Senior Digital Marketing Manager - Content Strategy

83702 Hidden Springs, Idaho $85000 Annually WhatJobs

Posted 21 days ago

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full-time
Our client is a dynamic media organization seeking an innovative Senior Digital Marketing Manager with a strong focus on Content Strategy to be based in **Boise, Idaho, US**. This role is critical for developing and executing data-driven digital marketing campaigns that enhance brand visibility, drive engagement, and generate leads. You will be responsible for overseeing content creation, optimizing digital channels, and analyzing campaign performance to achieve marketing objectives. This is an exciting opportunity to make a significant impact on our client's online presence and storytelling.

Key Responsibilities include:
  • Developing and implementing comprehensive digital marketing strategies aligned with business goals.
  • Leading the creation of compelling and engaging content across various digital platforms (website, social media, email, blogs).
  • Managing and optimizing SEO/SEM campaigns to improve organic search rankings and drive targeted traffic.
  • Overseeing social media strategy, community management, and paid social advertising.
  • Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
  • Analyzing digital marketing campaign performance using analytics tools (e.g., Google Analytics, SEMrush) and providing actionable insights.
  • Collaborating with creative teams, web developers, and sales departments to ensure cohesive brand messaging and campaign execution.
  • Staying current with digital marketing trends, emerging technologies, and best practices.
  • Managing the digital marketing budget and ensuring ROI optimization.
  • Mentoring junior marketing team members and fostering a culture of continuous learning.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A minimum of 6 years of experience in digital marketing, with a proven track record in content strategy and campaign management, is required. Demonstrable expertise in SEO, SEM, social media marketing, email marketing, and content marketing is essential. Strong analytical skills and proficiency with digital analytics platforms are a must. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are highly valued. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CMS platforms (e.g., WordPress) is beneficial. The ability to manage multiple projects simultaneously in a fast-paced environment is crucial. This role requires a strategic thinker with a passion for storytelling and a commitment to achieving measurable results. The hybrid work arrangement offers a balance of collaboration and flexibility.
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Digital Marketing Manager

New Orleans, Louisiana Pomegranate Hospitality

Posted 2 days ago

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full-time

Job Summary:

We are seeking a talented and enthusiastic Digital Marketing Coordinator to join the Pomegranate Hospitality team. The ideal candidate will be responsible for developing and implementing digital marketing strategies to enhance our online presence, drive customer engagement, and increase brand awareness. This role requires a creative and data-driven individual with a passion for digital marketing and a deep understanding of the restaurant industry.

Key Responsibilities:

  • Social Media Management:
    • Develop and execute social media strategies across various platforms (Facebook, Instagram, Tik Tok etc.) to increase brand visibility and engagement.
    • Create compelling and shareable content, including posts, images, and videos, to promote our restaurant and menu offerings.
    • Monitor social media channels, respond to customer inquiries, and manage online reviews to maintain a positive online reputation.
  • Content Creation:
    • Collaborate with the executive team to create engaging and relevant content for digital platforms, including e-newsletters and promotional materials.
    • Develop multimedia content, such as videos and graphics, to showcase the restaurant's ambiance, cuisine, and special events.
    • Schedule photographer visits and organize shot lists, facilitating on site when applicable.
  • Email Marketing:
    • Plan and execute email marketing campaigns to promote special offers, events, and updates to our customer base.
    • Segment email lists for targeted and personalized communication, and analyze campaign performance to optimize future efforts.
  • Website Management:
    • Maintain and update the restaurant's website with current menus, promotions, and relevant content.
    • Work with SEO company to optimize website to improve online visibility and drive organic traffic.
  • Digital Advertising:
    • Plan and implement digital advertising campaigns using platforms like Google Ads, Facebook Ads, and other relevant channels.
    • Monitor and analyze the performance of advertising campaigns, adjusting strategies as needed to achieve optimal results.
  • Collaboration and Reporting:
    • Collaborate with cross-functional teams, including chefs, managers, and other marketing professionals, to ensure cohesive branding and messaging.
    • Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for continuous improvement.
  • Stay Informed on Industry Trends:
    • Stay up-to-date with industry trends, emerging technologies, and digital marketing best practices to keep the restaurant ahead of the competition.

Qualifications:

  • Bachelor's degree in marketing, Communications, or a related field.
  • Proven experience in digital marketing, preferably in the restaurant or hospitality industry.
  • Proficient in social media platforms, email marketing tools, content management systems, and digital advertising platforms.
  • Strong creative and analytical skills, with the ability to interpret data and make informed decisions.
  • Excellent communication skills, both written and verbal.
  • Familiarity with graphic design tools and basic video editing skills are a plus.

If you are a passionate digital marketer with a love for the restaurant industry, we invite you to join our team and contribute to the continued success of our brand.

More detail about Pomegranate Hospitality part of Pomegranate Hospitality, please visit
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Digital Marketing Manager

Washington, District Of Columbia The Popal Group LLC

Posted 21 days ago

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Job Description

full-time

The Popal Group  is a growing family-driven boutique hospitality group setting the standard for DC dining through ambitious restaurant concepts. We are currently seeking a Digital Marketing Manager to lead our digital presence, content strategy, and brand storytelling. The ideal candidate has a deep love of restaurants, is obsessed with the algorithm, and knows their way around a camera. We are looking for someone who is excited to build a robust social media brand, tell compelling stories, and grow with us as our group expands.

Preference will be given to candidates with experience in restaurants, food & beverage photography, and those comfortable both behind and occasionally in front of the camera.

Key Responsibilities Social Media & Content Creation
  • Implement and manage social media strategy for current and future restaurants in alignment with the broader company PR and marketing strategy.

  • Create and manage a dynamic content calendar across all platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube Shorts).

  • Build and maintain a robust content library of high-quality photos and videos captured at restaurants, events, and behind-the-scenes (BTS) moments.

  • Produce and edit video content (short-form and long-form) for social channels, website, and internal use.

  • Develop engaging “Behind the Scenes” content to showcase chefs, staff, and the creative process at each restaurant.

  • Regularly update and refresh menus and ensure online listings reflect current offerings.

  • Collaborate with chefs, managers, and marketing/PR partners to brainstorm creative content ideas.

  • Direct photoshoots and video shoots, ensuring brand standards and creative vision are consistently met.

  • Develop and execute influencer and brand partnership campaigns, including outreach, relationship management, and tracking results.

Analytics, Engagement & Growth
  • Define KPIs and track performance, engagement, reach, and ROI of social campaigns.

  • Monitor trends, competitor activity, and algorithm changes to adjust strategies proactively.

  • Manage and respond to comments, DMs, and tagged posts in brand voice, escalating customer service requests to appropriate teams.

  • Research and engage with industry professionals, media outlets, and local influencers to strengthen brand reach.

  • Prepare monthly reporting dashboards with insights and actionable recommendations for ownership and stakeholders.

  • Continuously test new tools, platforms, and content formats to maximize digital impact.

Graphic Design & Branding
  • Lead visual branding efforts across digital and print, ensuring brand consistency across all platforms.

  • Create compelling graphics for social media, newsletters, email campaigns, events, and in-house marketing collateral.

  • Design and update promotional materials for seasonal campaigns, menu launches, and special events.

  • Collaborate with creative agencies, freelancers, and photographers when needed to expand production capacity.

Newsletters & Communications
  • Write, design, and distribute internal company newsletters quarterly, highlighting team achievements, upcoming initiatives, and group updates.

  • Produce external newsletters for restaurant guests, including event promotions, announcements, seasonal offerings, and special campaigns.

  • Publish bi-monthly restaurant news features to keep guests engaged and informed.

  • Develop and maintain mailing lists segmented by restaurant and audience type.

Website & Digital Presence
  • Maintain and update company and restaurant websites to ensure accurate content, menus, photography, and event information.

  • Support SEO optimization and Google business listings to maximize visibility.

  • Ensure cohesive integration of content across digital platforms (social, email, website).

  • Manage digital advertising campaigns (Google Ads, Meta Ads, TikTok Ads), including budget allocation, targeting, and performance analysis.

Collaboration & Company Growth
  • Meet regularly with ownership, restaurant managers, and key stakeholders to ensure accurate, current, and compelling content is in circulation.

  • Collaborate with PR agencies/partners to amplify brand storytelling and media exposure.

  • Assist with event photography, videography, and digital coverage for launches, media previews, and special dinners.

  • Support company growth initiatives by shaping the digital presence for new restaurant openings.

  • Contribute to the development of brand-level marketing strategies to ensure long-term growth and recognition across the group.

Qualifications
  • 2+ years in social media, digital marketing, or content creation (3–5 years preferred; hospitality or restaurant experience highly desirable).

  • Proficiency with content creation tools (Adobe Creative Suite, Canva, Lightroom, Final Cut Pro or similar).

  • Strong writing skills for captions, newsletters, and announcements.

  • Comfortable with photography and videography (DSLR, mirrorless, or iPhone).

  • Passion for food, hospitality, and storytelling.

  • Organized, proactive, and able to juggle multiple projects and deadlines.

  • Experience managing paid digital ad campaigns (social and search) preferred.

  • Background in restaurants, food & beverage photography, and/or culinary branding strongly preferred.

Job Type: Full-time Benefits:
  • 401(k)

  • Dental insurance

  • Employee discount

  • Health insurance

  • Paid time off

  • Vision insurance

More detail about The Popal Group LLC part of The Popal Group, please visit
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Digital Marketing Manager

New York, New York Renewal by Andersen Metro & Midwest

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Renewal by Andersen - NY, NY
Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners. Our process begins with a free in-home consultation. We then custom-make beautiful, energy-efficient composite windows and professionally install them for optimal performance.

Job Summary~
We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making. This role, based out of the Company's NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning. The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment.

Duties and Responsibilities~
Job duties will include~

  • Campaign Strategy & Execution~ Design, implement, and optimize multi-channel campaigns across search, social, OTT, email, and display platforms.
  • Data-Driven Decision-Making~ Monitor digital KPIs, derive insights, and adjust strategies in real time for better ROI
  • Vendor Management~ Manage digital vendors relationships and align with media experts to own and drive marketing results.

Budget Ownership~ Allocate and track digital budgets to maximize channel performance and resource efficiency.

  • Collaboration~ With the marketing team to brainstorm new and innovative growth strategies and marketing techniques
  • Tech Stack Management~ Oversee marketing automation tools, CRM platforms, and analytics dashboards.
  • Trend Analysis & Innovation~ Stay ahead of digital marketing trends to introduce fresh, competitive strategies.

Qualifications~

  • Education~ Bachelor's degree in marketing, Communications, or a related field.
  • Experience~ 6+ years in digital marketing, with at least 2 years in a managerial or leadership role.
  • Tool Mastery~ Hands-on experience with Google Analytics, Google Ads, Meta Ads Manager, CRM platforms, and email automation software.
  • Analytical Skills~ Ability to extract insights from dashboards and use them to shape campaign strategy.
  • Content Fluency~ Strong understanding of what resonates across different digital platforms.
  • Leadership~ Proven ability to manage external agencies , resolve conflicts, and drive shared accountability.
  • Certifications~ Google Ads, Salesforce, Meta Blueprint, or similar credentials are advantageous.

Compensation and Benefits~

  • $120,000-$140,000, based on experience.
  • Full insurance package, including medical, dental, vision, and life insurance.
  • 401(K) with company match percentage.
  • Student loan repayment program and student tuition reimbursement program.
  • Employee perks discount program.
  • PTO, paid holidays, and floating holidays

Schedule and Location~

  • In-office, Monday-Friday 9~00am-6~00pm
  • 40 West 57th Street Suite 2010, New York, NY 10019

Work Environment & Physical Requirements

  • Work is performed primarily at a desk within a corporate office setting.
  • Prolonged periods of sitting, typing, and working at a computer are required.
  • Frequent use of standard office equipment such as computers, phones, and printers.
  • Occasional standing, walking, and light lifting (up to 15 lbs.) may be necessary.
  • Position requires the ability to communicate effectively in person, virtually, and in writing.

DISCLAIMER~
The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

SMS terms~
Garden State Custom Windows, LLC, also known as RbA of NJ/NY Metro, offers you the option to engage in SMS text conversations about your job application. By participating, you also understand that message frequency may vary depending on the status of your job application, and that message and data rates may apply. Please consult your carrier for further information on applicable rates and fees. Carriers are not liable for delayed or undelivered messages. Reply STOP to cancel and HELP for help. By opting-in to receiving SMS text messages about your job application, you acknowledge and agree that your consent data, mobile number, and personal information will be collected and stored solely for the purpose of providing you with updates and information related to your job application. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

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Digital Marketing Manager

98661 Vancouver, Washington Robert Half

Posted 9 days ago

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Description
We are looking for a dynamic Digital Marketing Manager to lead the marketing and communication strategies for a biotechnology company in Vancouver, Washington. This role focuses on creating impactful content, managing digital campaigns, and enhancing the company's online presence through innovative initiatives. The ideal candidate will bring a blend of creativity, technical expertise, and strategic thinking to the team.
Responsibilities:
- Manage all aspects of the company's social media platforms, including scheduling, content creation, and audience engagement.
- Develop and publish engaging content such as blog posts, newsletters, and web copy, translating complex technical topics into accessible formats.
- Monitor digital channels for brand mentions and engagement opportunities, ensuring timely and appropriate responses.
- Stay informed about digital marketing trends and apply best practices tailored to the biotechnology and innovation sectors.
- Analyze performance metrics for online campaigns, identifying areas for improvement and optimization.
- Update and maintain website content, ensuring accuracy and a seamless user experience.
- Create or support the development of visual assets, including basic graphic design, layouts, and videos.
- Collaborate with internal experts and external partners to source, edit, and produce high-quality technical and brand content.
- Oversee freelance and contract contributors, ensuring timely and budget-conscious delivery of projects.
Requirements
- At least 5 years of experience in marketing, particularly within technology, innovation, or science-focused industries.
- Proficiency in tools such as Adobe Creative Suite, Canva, Hootsuite, WordPress, and Google Analytics, with a portfolio showcasing digital assets.
- Exceptional writing and storytelling skills, with a background in thought leadership or press content creation.
- Strong project management abilities with a proven track record of handling multiple deadlines and priorities.
- Self-motivated individual with sound judgment and the ability to work independently.
- Familiarity with email marketing platforms and strategies for effective audience outreach.
- Knowledge of content marketing strategies to drive engagement and brand visibility.
Benefits: Medical, dental, vision, unlimited vacation, parental leave, employee assistance program, voluntary life & disability insurance, annual bonus potential, 401k
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Digital Marketing Manager

78628 Round Rock, Texas Cella Inc

Posted 1 day ago

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Location: Georgetown, TexasJob Type: PermanentCompensation Range: $90,000 - 110,000 per yearWe are seeking a high-impact, results-oriented Digital Marketing Manager to join our team!
You will be a key contributor in developing and executing comprehensive digital strategies to significantly drive brand awareness, customer engagement, and sales growth. This role requires a blend of strategic direction and hands-on management across our core digital channels, including web development, SEO, paid advertising, and email marketing.
We're looking for an analytical "A-player" with a strong growth mindset who is passionate about revolutionizing the customer digital journey. You will continuously monitor campaign performance, optimize the user experience across all digital properties, and collaborate across internal teams to ensure all digital initiatives are fully aligned with overarching business objectives.Responsibilities:
Strategy and Execution: Execute the end-to-end digital marketing strategy across all channels to meet goals for brand visibility, pipeline generation, and customer engagement.
Website Management: Oversee corporate websites, focusing on SEO, SEM, and overall optimization to improve user experience and enhance key audience interaction with products and services.
Performance Analysis & Reporting: Define Key Performance Indicators (KPIs) and manage reporting and analytics across platforms (Google Analytics, Google Ads, Meta, social media, Yotpo). Provide actionable, data-driven insights to improve ROI and optimize customer journeys.
Paid Media Optimization: Manage and optimize paid digital media campaigns, including planning, execution, budget oversight, and conversion tracking, in partnership with a digital media agency.
Collaboration: Collaborate cross-functionally with Creative, Product Marketing, Sales, and Technology teams to align digital strategies with go-to-market plans and sales enablement efforts.
Growth Initiatives: Identify and implement growth opportunities through audience segmentation, A/B testing, keyword analysis, and competitive research.
Market Awareness: Benchmark performance against competitors and stay current with the latest digital marketing trends, tools, and technologies to continuously evolve the company's digital presence.
Qualifications:
Bachelor's Degree in Marketing, Business, or equivalent practical experience.
5+ years of proven experience collaborating on and executing digital marketing strategies.
Proficiency in managing and optimizing various digital marketing channels (social media, email, SEO, SEM).
Demonstrated experience with A/B testing and Conversion Rate Optimization (CRO).
Experience in the Consumer Packaged Goods (CPG) industry is preferred.
Skills & Success Factors
Strong analytical and data interpretation skills with a focus on delivering actionable insights.
Excellent communication, collaboration, and project management skills.
Familiarity with e-commerce platforms and online sales strategies.
Knowledge of Content Management Systems (CMS) and marketing automation tools.
A solid understanding of SEO best practices and keyword research.
Proven ability to work independently while being a strong, collaborative team member.
Benefits include but are not limited to:
Health
Vision
Dental
401k
JOBID: #LI-CELLA#LI-SM1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
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Digital Marketing Manager

78703 Austin, Texas Brookfield Properties

Posted 21 days ago

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Job Description

Location
Austin - 9600 N MoPac Expressway, Suite 750
Business
At Brookfield Residential, a leading North American land developer and homebuilder for over 65 years, we have had one goal in mind - creating the best places to call home. From the development of award-winning, master-planned communities to the creation of well-designed homes, we are committed to cultivating exceptional life experiences for our customers, partners, employees, and members of the community.As part of Brookfield - one of the largest alternative asset managers in the world - we harness our resources to bring a fresh approach, unparalleled creativity, relentless innovation, and sound Sustainability practices to the planning, development, and management of buildings everywhere. From offices, retail spaces, and logistics facilities to multifamily residences, hospitality establishments, and mixed-use structures - we are reimagining real estate from the ground up.
If you're ready to be a part of our team, we encourage you to apply.
Job Description
Overview
The Digital Marketing Manager will play a key role in driving digital strategy and execution across Texas and North American marketing teams. This role requires strong technical and analytical skills, with expertise in CRM, CMS, SEO, PPC, retargeting, email marketing, social media, lead generation, and customer journey optimization. The manager will collaborate with internal teams, agencies, and vendors to plan, execute, and measure digital marketing initiatives. Success in this position requires strong leadership, organization, and communication skills, with the ability to align cross-functional teams, make data-driven decisions, and deliver measurable results in a fast-paced environment.
Key Deliverables
Digital Marketing/Lead Management
+ Work in conjunction with Marketing PMs to assist with paid and organic digital tactics including SEO/SEM, database marketing, social marketing, email marketing, quarterly audits and provide general agency/vendor direction to comply with marketing plan and budgets.
+ Manage Salesforce, Pardot and Hubspot CRM to ensure all leads are captured, receiving communications, are distributed to sales, enrolled in correct workflows and that all data and systems are in sync.
+ Assist with execution of adjustments in Salesforce, Pardot and Hubspot including lead scoring, lead nurturing and workflow management. Troubleshoot processes having issues and determine a solution.
+ Liaise with Marketing Managers and the Sales Team to provide additional support in lead nurturing, reporting, data gathering and lead management from Salesforce, Pardot and Hubspot as requested.
+ Consistently meet lead generation goals for the Sales and Marketing team.
+ Assist with setup of new products, communities and system enhancement projects
+ Represent digital marketing team in agency partner meetings.
Website Management
+ Manage websites via CMS platforms such as Sitecore and Wordpress with additional integrated plug-in platforms.
+ Preform site audits monthly for content and system updates. Identify issues and areas for improvement. Execute updates and changes.
+ Collaborate with internal and external partners to make site updates, improvements, adjustments and enhancements as needed.
Sales/Marketing Reporting
+ Gathering and reporting of campaign performance data, online research, online media patterns and onsite traffic using internal and external tools and platforms like Salesforce, Hubspot, and GA4, to determine trends and suggest digital marketing adjustments.
+ Ad hoc data quality projects as needed to uphold database integrity. Create custom reports in Hubspot and Salesforce as needed to support projects.
+ Research and provide analytics for executive team as needed using Google Analytics, Hubspot and Salesforce. Develop and manage ad hoc reports in Excel as needed.
+ Provide report summaries and deliver metrics to executive team.
Sales/Marketing Technology
+ Maintenance and testing of websites, tools and other platforms as needed, ensuring that they function as expected and all information is up to date and accurate.
+ Assist in setup/management of internal and customer facing Sales/Marketing tools and platforms.
+ Innovate and improve sales and marketing systems and processes utilizing technology and best practices.
+ Understand, maintain and deploy sales center marketing platforms and technology.
Special Projects and Initiatives
+ Liaising with other Brookfield regions to align Marketing efforts and share best practices.
+ Participate in and/or lead center-led and regional improvement projects for CRM and Website platforms
+ Attend meetings with other teams as needed, keeping detailed notes and providing feedback to the team.
What You Bring
+ Bachelor's Degree in Business, Marketing, Communications or related field.
+ 4-6 years of related work and people management experience.
+ A very strong work ethic with the ability to work under pressure and deal with a frequently changing workload including varying project parameters and fast-paced situations while delivering on time with a high level of accuracy.
+ Proven team leadership, communication, project management and organization skills are a must.
+ Takes initiative and assumes responsibility to analyze and innovate to solve problems with minimal direct supervision and/or direction.
+ Ability to apply creative/strategic solutions to solve business challenges, develop new ideas and gain broad organizational advocacy to move solutions forward .
+ Familiarity with lead generation practices, SEO, SEM, PPC and Social Media Marketing, tracking pixels and tags, GA4 and associated reporting for these tools.
+ Strong passion and understanding of technology of all types (IT, Consumer and Marketing tech), digital marketing, reporting and analytics.
+ Excellent written and verbal communication skills with the ability to read an audience type, adapt communication styles to the target audience, and rally consensus to move business forward.
+ Strong computer application skills with proven proficiency in MS Office, particularly Excel, PowerPoint and Outlook. Advanced Excel abilities, including charts, graphs, complex formula building and macros.
+ Must have a technical aptitude to learn new and or customized programs quickly.
+ CMS experience, specifically with Sitecore, WordPress and common associated plug-ins
+ CRM experience, especially with Hubspot, Pardot and Salesforce.
Nice to Haves
+ Familiarity with basic HTML, survey tools and common WP plug-in tools like Gravity Forms.
+ Previous experience with Adobe Creative Suite of tools.
+ Use of Power BI or other reporting applications.
+ Automated mail merge experience and familiarity with Docusign tagging a plus.
+ Experience with Social Media platforms and Facebook Business Manager.
What We Offer
We are proud to offer our employees what they value most:
+ Competitive compensation
+ Excellent extended medical, dental and vision benefits beginning day 1
+ 401(k) matching, vesting begins day 1
+ Career development programs
+ Charitable donation matching
+ Paid Volunteer Hours
+ Paid parental leave
+ Family planning assistance including IVF, surrogacy and adoptions options
+ Wellness and mental health resources
+ Pet insurance offering
+ A culture based on our values of Passion, Integrity and Community
#BRP
#LI-BG2
Brookfield Residential participates in the E-Verify process ( to confirm the eligibility of candidates to work in the United States.
We are proud to create a diverse environment and are proud to be an equal opportunity employer. We are grateful for your interest in this position, however, only candidates selected for pre-screening will be contacted.
At Brookfield Properties, our success starts with our people. People like you. We develop, operate, and manage more than 1100 properties and 390 million square feet of real estate across the globe. It's a feat that wouldn't be possible without our team, a diverse group of creative visionaries and innovative experts who are relentless in pursuit of one goal: to ensure our buildings don't simply meet the needs of our tenants, residents, and communities - but exceed them, every day.
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Digital Marketing Manager

77007 Houston, Texas Robert Half

Posted 1 day ago

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Description
ONSITE IN HOUSTON, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities:
+ Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
+ Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
+ Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
+ SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
+ Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
+ Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
+ Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Communications, or related field.
+ 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
+ Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
+ Experience in the steel industry or manufacturing is highly preferred.
+ Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
+ Strong communication, analytical, and project management skills.
+ Ability to work independently and cross-functionally with sales and leadership teams.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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Digital Marketing Manager

19048 Fort Washington, Pennsylvania Robert Half

Posted 2 days ago

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Job Description

Description
We are looking for an experienced Omnichannel Marketing Manager to lead and execute demand generation strategies while driving growth through innovative campaigns. This role involves designing and managing omnichannel marketing initiatives to enhance brand visibility and audience engagement. The position offers an opportunity to work on cutting-edge paid media strategies and audience segmentation. This role requires HCP audience experience.
Responsibilities:
- Develop and implement comprehensive growth marketing strategies to drive demand generation.
- Manage and optimize omnichannel campaigns, ensuring alignment with brand objectives.
- Oversee paid media initiatives, including paid social and paid search, to maximize ROI
- Support lead generation and nurture campaigns targeting pharma brand marketers, media agencies, and omnichannel strategists
- Develop and execute acquisition strategies that align with audience segmentation, content consumption trends, and specialty focus
- Build and optimize onboarding flows and lifecycle journeys that drive repeat visits, registration, and engagement
- Utilize audience segmentation techniques to create targeted and impactful campaigns.
- Monitor and analyze campaign performance to identify trends and enhance effectiveness.
- Collaborate with cross-functional teams to align marketing efforts with overall business goals.
- Leverage automation tools to streamline campaign workflows and improve efficiency.
- Conduct thorough market research to identify opportunities for audience engagement.
- Optimize email marketing campaigns and Google Ads for better reach and conversions.
- Continuously refine strategies based on data insights and analytics.
Requirements
- 5-7 years in growth marketing, performance marketing, or lifecycle marketing in healthcare, pharma, or relevant field
- Familiarity with HCP audiences, pharma marketing, and compliance-sensitive environments
- Proven experience in digital marketing, including demand generation and growth strategies.
- Expertise in managing paid media campaigns across platforms such as paid social and paid search.
- Proficient in using Google Analytics and other analytical tools to track campaign performance.
- Strong knowledge of omnichannel marketing strategies and audience segmentation.
- Experience in creating and optimizing email campaigns to drive customer engagement.
- Familiarity with marketing automation tools to streamline processes.
- Ability to analyze data and implement actionable insights for campaign improvement.
- Excellent organizational and communication skills to manage multiple projects effectively.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
View Now
 

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