6,367 Digital Marketing Specialist jobs in the United States

• Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, on-page optimization, technical SEO audits, and link-building initiatives.
• Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, including bid management, ad copy creation, and landing page optimization.
• Analyze campaign performance using tools such as Google Analytics, SEMrush, and Moz, providing regular reports with actionable insights.
• Identify new opportunities for online growth and customer acquisition.
• Collaborate with content creators and web developers to ensure content is optimized for search engines and user engagement.
• Monitor website performance, user behavior, and conversion rates.
• Stay up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
• Develop and execute A/B tests to improve campaign performance and user experience.
• Manage the digital marketing budget effectively to maximize ROI.
• Contribute to broader digital marketing initiatives, including social media and email marketing.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in digital marketing, with a strong focus on SEO and SEM.
• Proven experience managing successful Google Ads and other PPC campaigns.
• In-depth knowledge of SEO best practices, keyword research tools, and analytics platforms (Google Analytics, Google Search Console).
• Proficiency with SEO tools such as SEMrush, Moz, Ahrefs, or similar.
• Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently in a remote environment and manage multiple projects simultaneously.
• Experience with content management systems (CMS) like WordPress is a plus.

We have been in business for over 110 years, and we are proud to be a subsidiary of Berkshire Hathaway. Ben Bridge Jeweler has thirty-four stores, across the United States. We are committed to serving our customers with quality experience and jewelry that will be treasured for generations. Jewelry is more than just an adornment. It is a means of expression, love, personality, and history. Its meaning only grows with time. We do not sell to a customer just once; we want to be their jeweler for life!

Ben Bridge Jeweler's Corporate office in Seattle is looking to hire a Digital Marketing Specialist – SEO & SEM to join the eCommerce Team.

Position Overview:

We are seeking a talented and experienced Digital Marketing Specialist to join our eCommerce team. The ideal candidate will be passionate about digital marketing, with a strong understanding of SEO and SEM best practices. In this role, you will be responsible for planning, executing, reporting, and optimizing SEO and SEM campaigns to drive targeted traffic, increase conversions, and improve overall online visibility.

Responsibilities:

• Performance Analysis: Monitor traffic performance using analytics tools like Google Analytics, PowerBI, Clarity, and SEMrush and provide regular reports with insights and recommendations for site improvement.
• On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine rankings and user experience.
• Off-Page Optimization: Develop strategies to audit and build high-quality backlinks and improve the website's authority and credibility.
• Keyword Research: Identify relevant keywords for SEO and SEM campaigns based on business objectives and target audience.
• Content Strategy: Collaborate with content creators to produce high-quality, SEO-friendly content that aligns with keyword and audience targeting.
• Technical SEO: Ensure website structure and coding adhere to best practices for search engine crawlability and indexing.
• SEM Partner Management: Work with SEM media partner on media campaigns that drive targeted traffic and achieve campaign goals.
• WCAG 2.1 Compliance: Keeping abreast of the latest accessibility trends, guidelines, and regulations to ensure ongoing compliance with WCAG 2.1 standards.
• Stay Updated: Stay up to date on industry trends, algorithm updates, and best practices in SEO and SEM to continuously improve campaign effectiveness.

Skills :

• Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
• Technical Proficiency: Understanding of HTML, CSS, and JavaScript for technical SEO, as well as proficiency in using SEO and SEM tools like Google Analytics, Google Ads, SEMrush, Moz, etc.
• Content Marketing: Knowledge of content marketing principles and the ability to collaborate with content creators to produce SEO-friendly content.
• Communication Skills: Effective communication skills to collaborate with team members, clients, and external stakeholders.
• Problem-Solving Skills: Ability to troubleshoot issues and find solutions to challenges that arise during campaign management.
• Organizational Skills: Strong organizational skills to manage multiple campaigns, deadlines, and priorities effectively.
• Adaptability: Willingness to adapt to changes in search engine algorithms, industry trends, and client needs.
• Creativity: Ability to think creatively to develop innovative strategies and ad campaigns that stand out in a competitive landscape.
• Attention to Detail: Precision in keyword selection, ad copywriting, and campaign optimization to maximize results and ROI.
• Project Coordination: Basic project management skills to plan, execute, and monitor SEO and SEM campaigns effectively.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2 years of experience in digital marketing, with a focus on SEO and SEM.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Proficiency in using SEO and SEM tools such as Google Analytics, Google Ads, SEMrush, Moz, etc.
• Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and strategies.
• Proven track record of managing successful SEO and SEM campaigns that drive targeted traffic and achieve business goals.
• Creative thinker with a passion for problem-solving and continuous improvement.
• Highly organized with the ability to manage multiple projects, deadlines, and priorities simultaneously.
• Team player with the ability to collaborate effectively with cross-functional teams and external stakeholders.

Working Standards:

• This is a hybrid position with 3 days required in office, or on assigned days
• Overtime may be required occasionally

Range: $33.00 - $38.00 per hour

Fluctuations in the job market may necessitate adjustments to pay ranges. Final pay determinations will depend on various factors, including, but not limited to experience levels, knowledge, skills, and abilities.

This position offers benefits that include employee merchandise discounts, paid training, Employee Assistance Program and paid time off, such as: vacation, sick, holidays, bereavement and jury duty. Our benefits program includes: medical, dental and vision insurance, flexible savings accounts, company paid life insurance, STD and LTD as well as voluntary programs such as pet insurance and supplemental life insurance. Additionally, Ben Bridge Jeweler offers a 401(k) plan with a company match. We offer reduced ORCA rate pass and reasonable parking rates.

Ben Bridge Jeweler is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by applicable law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Manage and optimize SEM campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, competitor analysis, and site audits to identify opportunities for growth.
• Create and manage engaging content for blog posts, product descriptions, and social media channels.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Implement A/B testing for landing pages, ad copy, and calls-to-action to maximize conversion rates.
• Manage social media marketing efforts to build brand awareness and engage with the online community.
• Collaborate with web development and design teams to improve user experience and site performance.
• Stay current with the latest trends and best practices in digital marketing, SEO, and SEM.
• Report on campaign performance, providing insights and recommendations for optimization.
• Manage email marketing campaigns and automation workflows.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
• Proven track record of successfully managing and optimizing SEO and SEM campaigns that drive measurable results.
• Proficiency in Google Analytics, Google Ads, Google Search Console, and other relevant marketing tools.
• Excellent understanding of keyword research, on-page and off-page optimization techniques.
• Experience with social media marketing platforms and strategies.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent written and verbal communication skills.
• Creative thinker with a passion for digital marketing and e-commerce.
• Ability to work independently and manage multiple projects simultaneously in a remote environment.
• Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.

• Develop and implement comprehensive social media strategies across platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.
• Create engaging and shareable content, including graphics, videos, and written posts, tailored to each platform and target audience.
• Manage social media content calendars and schedule posts for optimal reach and engagement.
• Monitor social media channels for brand mentions, industry trends, and competitor activity.
• Engage with the online community, respond to comments and messages in a timely and professional manner.
• Run targeted social media advertising campaigns to drive traffic, leads, and sales.
• Analyze social media metrics and campaign performance using analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite).
• Generate regular reports on social media performance, insights, and recommendations for improvement.
• Collaborate with the marketing team, graphic designers, and content creators to ensure brand consistency.
• Stay informed about algorithm changes, new features, and best practices on social media platforms.
• Identify and engage with influencers and brand advocates to expand reach.
• Contribute to broader digital marketing initiatives, including email marketing and SEO.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong emphasis on social media management and strategy.
• Proven track record of successfully growing social media presence and engagement.
• Excellent written and verbal communication skills, with a talent for copywriting.
• Proficiency with social media management tools (e.g., Buffer, Hootsuite, Sprout Social).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of social media analytics and KPIs.
• Creative thinking and ability to generate innovative content ideas.
• Experience with graphic design tools (e.g., Canva, Adobe Photoshop) is a plus.
• Familiarity with SEO and content marketing principles.
• Ability to work effectively in a fast-paced, collaborative environment.

We are searching for a highly-creative digital marketing specialist to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

As a Digital Marketing Specialist at VeeOne Health, you’ll play a pivotal role in driving awareness and engagement for our cutting-edge virtual care platform. You’ll develop and execute digital campaigns that connect healthcare providers and patients with innovative telehealth solutions. This role blends creativity, analytics, and strategic thinking to support our mission of transforming healthcare delivery.

Key Responsibilities

• Plan and execute multi-channel digital campaigns (SEO, SEM, email, social media, display ads)
• Manage and optimize paid advertising across Google, LinkedIn, and healthcare-specific platforms
• Create compelling content tailored to healthcare professionals and enterprise clients
• Collaborate with sales and product teams to align messaging and lead generation efforts
• Monitor campaign performance and report on KPIs using tools like Google Analytics and HubSpot
• Conduct A/B testing and conversion rate optimization for landing pages and email campaigns
• Stay current on digital trends in healthcare marketing and telemedicine

Skills and Qualifications

• Experience in B2B healthcare or SaaS marketing preferred
• Strong grasp of HIPAA-compliant marketing practices
• Proficiency in Google Ads, LinkedIn Campaign Manager, HubSpot, and CMS platforms
• Excellent writing and storytelling skills with a focus on healthcare audiences
• Analytical mindset with ability to translate data into actionable insights
• Familiarity with CRM systems and lead nurturing workflows

Education and Experience

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in digital marketing, preferably in healthcare or tech
• Certifications in Google Ads, HubSpot, or similar platforms are a plus

• Execute multiple digital marketing campaigns using HubSpot creating campaign workflows
• Collaborate and work with UX specialists, designers, project managers, QA specialists, and marketing consultants to ensure the delivery of highly effective email products to our partners
• Utilize strong attention to detail to create and optimize quality email projects based on best practices, web (ADA) and email (CAN-SPAN) compliance as well as internal development process standards and platform governance
• Give realistic estimates of work and deliver on those timelines
• Proactively identify, troubleshoot, and address issues as they arise
• Responsible for the improvement, governance, and maintenance of HubSpot processes by proactively gathering input from internal and external stakeholders and providing feedback and suggestions to management
• Maintain the drive to be passionate about delivering a customer experience that exceeds expectations
• Actively identify process improvement opportunities

• Experience in lead management systems (LMS), content management systems (CMS). Marketing Systems (Email) and CRMs (Salesforce)
• Expert in HubSpot Marketing
• Expert managing and creating digital marketing campaigns; email campaigns workflows, reporting dashboards.
• Deep knowledge of the email channel and digital analytics best practices
• Passion for digital marketing with understanding of HTML, CSS and other Adobe CS
• Certified HubSpot Inbound a plus
• Have strong communication skills, excellent attention to detail, be well-organized and able to handle multiple projects simultaneously with a tenacious belief in hitting deadlines and meeting commitments.
• Demonstrate analytical thinking and independent management skills
• Proficiency in blogging platforms and/or content management skills