50 Digital Marketing Specialist jobs in Marlton

• Develop and execute comprehensive digital marketing campaigns across various platforms.
• Manage SEO, SEM, and PPC strategies to drive traffic and conversions.
• Create engaging and high-quality content for websites, social media, and email marketing.
• Analyze campaign performance data to identify trends and optimize future strategies.
• Conduct market research to identify target audiences and competitive landscapes.
• Collaborate with sales and product teams to ensure brand consistency and alignment.
• Stay up-to-date with emerging digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, with a focus on SEO, SEM, and social media.
• Proven track record of successful campaign execution and ROI measurement.
• Proficiency with marketing automation platforms, CRM, and analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills, with an eye for compelling content.

• Experience with A/B testing and conversion rate optimization.
• Certification in Google Ads or Google Analytics.

• Competitive salary and comprehensive benefits package (medical, dental, vision).
• Access to cutting-edge tools and technologies.
• 401(k) retirement plan with company match.
• Employee wellness programs and a healthy work-life balance.

• Develop and execute comprehensive digital marketing campaigns across multiple platforms, including search engines (SEO/SEM), social media (organic and paid), email marketing, and display advertising.
• Conduct in-depth keyword research and competitive analysis to identify opportunities for search engine optimization and paid search strategies.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve specific ROI targets and lead generation goals.
• Create engaging and high-quality content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
• Monitor and analyze website traffic, campaign performance, and key metrics using tools like Google Analytics, adjusting strategies as needed to improve results.
• Manage and grow the brand's social media presence, developing content calendars and engaging with online communities.
• Design and implement email marketing campaigns, including list segmentation, A/B testing, and automation workflows.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, identifying new opportunities for growth.
• Collaborate with the sales, product development, and design teams to ensure brand consistency and campaign alignment.
• Produce regular performance reports and insights for management, highlighting successes and areas for improvement.
• Assist in managing the overall digital marketing budget.
• Perform A/B testing on landing pages, ads, and email content to optimize conversion rates.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong portfolio of successful campaigns.
• Proven expertise in SEO, SEM (Google Ads certification preferred), social media marketing, and email marketing platforms.
• Proficiency in Google Analytics and other digital marketing analytics tools.
• Experience with content management systems (CMS) and email marketing software.
• Strong understanding of digital advertising platforms and campaign management.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and a proactive approach to problem-solving.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Develop and execute comprehensive digital marketing campaigns across various platforms (Google Ads, social media, email, SEO).
• Conduct keyword research, competitive analysis, and audience segmentation to inform strategy.
• Manage and optimize paid search (PPC) and social media advertising campaigns.
• Implement SEO best practices, including on-page, off-page, and technical SEO, to improve organic rankings.
• Analyze campaign performance data using tools like Google Analytics, providing insights and recommendations for optimization.
• Create engaging content for websites, blogs, and social media channels.
• Manage email marketing campaigns, from list segmentation to performance tracking.
• Collaborate with the creative team to develop compelling ad copy and visuals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Prepare regular performance reports for clients and internal stakeholders.

• Bachelor's degree in Marketing, Communications, or a related field.
• 2-4 years of hands-on experience in digital marketing roles.
• Proven expertise in SEO, SEM (PPC), social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, and social media advertising platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines effectively.
• Creative mindset with an eye for detail.
• Experience with content management systems (CMS) and basic HTML is a plus.
• Certifications in Google Ads or Google Analytics are highly desirable.

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple platforms, including SEO, SEM (PPC), social media, email marketing, and display advertising.
• Conduct thorough keyword research, competitive analysis, and market trends to identify opportunities for growth and optimization.
• Create engaging, high-quality content for website, blogs, social media posts, email newsletters, and ad copy, ensuring brand consistency and message alignment.
• Manage and optimize social media profiles (e.g., Facebook, Instagram, LinkedIn, X) to increase brand visibility, foster community interaction, and drive traffic.
• Plan and execute email marketing campaigns, including list segmentation, content creation, A/B testing, and performance analysis.
• Monitor and analyze website traffic, campaign performance, and user behavior using analytics tools (e.g., Google Analytics, Google Ads, social media insights).
• Generate regular reports on digital marketing ROI, providing actionable insights and recommendations for improvement.
• Collaborate closely with the sales team to align marketing efforts with sales objectives and generate qualified leads.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure the company remains at the forefront of digital innovation.
• Manage relationships with external digital agencies and vendors, as needed.
• Ensure all digital marketing activities comply with data privacy regulations (e.g., GDPR, CCPA).

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in a dedicated digital marketing role, preferably within the consumer goods or e-commerce sector.
• Proven expertise in SEO, SEM (Google Ads certification preferred), social media marketing, and email marketing platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills, with a keen eye for detail and compelling storytelling.
• Proficiency with marketing automation tools, CRM software, and content management systems (CMS).
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) and video editing knowledge are a plus.
• Ability to work independently and collaboratively in a fast-paced, results-oriented environment.
• A portfolio of successful digital marketing campaigns is highly regarded.

At Stantec, we have some of the world’s leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we’re building a stronger, more resilient Stantec every day.

Your Opportunity

Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantec’s architects, engineers, and scientists (i.e., “practitioners”) across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements multi-platform content strategies for publishing on Stantec’s digital and social media platforms. The DMS’s time will be spent on content programs and campaigns, social media-specific activity, in addition to promotional programs, as required (e.g., tradeshow/conference, client events, award submissions and photography coordination). The DMS is responsible for helping creative teams align content to business requirements. If you have experience in the digital marketing and content creation world and love to develop compelling stories, this role is for you.

Your Key Responsibilities

• Translating complex ideas into dynamic, engaging, and on-brand ideas

• Provide a deep understanding of digital marketing and building brand awareness

• Partner with practitioners and MCPR colleagues to plan, implement, measure, and report on multi-channel (web, social, email, etc.) and multi-format (blog, video, webinars, eBooks, interactive, virtual events, etc.) digital content marketing campaigns that drive:

• Demand generation and top-of-the-funnel brand awareness (web traffic, social media engagement, media coverage, etc.)

• Middle-of-the-funnel lead generation

• Bottom-of-the-funnel client engagement (i.e., account-based marketing)

• Ensure that key strategic and brand messages and Stantec’s voice are consistent and communicated effectively to target audiences

• Develop content and maintain campaign calendar in close alignment with the Public Relations (social media) team

• Work in close partnership with SEO, visual communications, and digital marketing professionals to ensure that the content produced is aligned with the overall goals of each campaign

• Tag and title content with an understanding of how keywords impact natural search traffic and rankings via optimized content

• Establish a strong understanding of target audiences and develop strategies that map content across multiple channels to the various stages of their journey through the sales process

• Measure and report performance of campaigns (beyond vanity metrics) and assess against goals

• Work with Marketing and PR Managers to complete digital marketing activities and define ROI for leadership

• Keep abreast of trends and advancements in digital and social media marketing as well as emerging technologies and applications

• Participate in larger Public Relations and Digital team meetings, as needed, to discuss specific content initiatives and contribute to brainstorm sessions for story and promotional campaign development and content marketing strategies Secondary Role & Responsibilities

• Align promotional activities with business strategy and brand reputation through the implementation of the annual Marketing & Public Relations plans

• Recommend digital strategies to support events, webinars, conferences, and tradeshows

• Educate and provide recommendations for in-person tradeshow exhibit space set up, including materials and giveaways

• Determine requirements for virtual tradeshow platforms and evaluate opportunities to promote our presence and engage with participants; curate content to customize the tradeshow virtual booth template

Capabilities & Credentials

• Creative, strategic thinker

• Detail-oriented and organized, with exceptional prioritization skills

• Ability to effectively balance multiple priorities

• Strong project management skills

• Fundamental understanding of the digital marketing landscape

• Excellent written and verbal communication skills, with proven ability to tell brand stories and communicate complex, technical ideas in simple language

• Proven ability to create content that positively impacts brand and business objectives

• Highly proficient with digital marketing systems, with a preference for enterprise systems such as Adobe Experience Manager, HubSpot, and/or Hootsuite

• Highly proficient with digital marketing analytics platforms, such as Google Analytics, Adobe Analytics, SEO tools, Microsoft PowerBI, and others

• Proven ability to use digital marketing data to inform digital strategy and tactics

• Experience hosting webinars and digital events on commonly used platforms, such as Teams, GoTo, etc.

• Ability to collaborate effectively with creative professionals (writers, graphic designers, videographers) in a team environment, as well as to work autonomously

• Experience presenting content and analytics to teams, including senior leaders

• Familiarity with photography and video production is considered an asset

Education and Experience

• Post-secondary degree in communications, public relations, English, journalism, or marketing or equivalent combination of education and experience

Education and Experience

• Minimum 5 years of experience in a content marketing/digital marketing, communications, or public relations role (agency experience or professional services industry experience preferred)

This description is not a comprehensive listing of activities, duties or responsibilities that may be required of the employee and other duties, responsibilities and activities may be assigned or may be changed at any time with or without notice.

About Stantec

Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible.

Pay Range:

• Locations in WA, DC & Various CA areas - Min Salary $ 90,200.00 - Max Salary $130,900.00

• Locations in NYC & CA (Bay Area) & NJ (RP) - Min Salary $ 6,300.00 - Max Salary 139,700.00

Pay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible.

Benefits Summary: Regular full-time and part-time employees (working at least 20 hours per week) have access to medical, dental, and vision plans, a wellness program, health saving accounts, flexible spending accounts, 401(k) plan, employee stock purchase program, life and accidental death & dismemberment (AD&D) insurance, short-term/long-term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage and paid family leave. Regular full-time and part-time employees will receive ten paid holidays in each calendar year. In addition, employees will be eligible to accrue vacation between 10 and 20 days per year and eligible for paid sick leave (and if more generous, in accordance with state and local law).

Temporary/casual employees have access to 401(k) plans, employee stock purchase program, and paid leave, in accordance with state and local law.

The benefits information listed above may not apply to union positions because benefits for such positions are governed by applicable collective bargaining agreements

Primary Location: United States | PA | Philadelphia
Organization: BC-1996 Marketing & Communications-US Northeast
Employee Status: Regular
Travel: No
Schedule: Full time
Job Posting: 01/07/2025 01:07:54
Req ID: REQ250002D

Working in close partnership with Marketing, Communications & PR (MCPR) colleagues and Stantecs architects, engineers, and scientists (i.e., practitioners) across the Northeast region, the Digital Marketing Specialist (DMS) develops and implements Marketing Specialist, Marketing, Digital, Public Relations, Specialist, Social Media, Manufacturing, Business Services

• Develop, implement, and manage comprehensive digital marketing campaigns across multiple channels (SEO, SEM, social media, email, display).
• Conduct in-depth keyword research, competitive analysis, and audience segmentation to optimize campaign performance.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Lead SEO efforts, including on-page optimization, technical SEO, and link building, to improve organic search rankings.
• Create engaging and high-quality content for website, blog, social media, and email marketing.
• Oversee social media strategy, content creation, scheduling, and community engagement.
• Develop and execute email marketing campaigns, including list segmentation, A/B testing, and automation.
• Analyze campaign performance data using tools like Google Analytics, Adobe Analytics, and other reporting platforms.
• Generate regular performance reports, providing insights and recommendations for optimization.
• Collaborate with the creative team to develop compelling visual assets and ad copy.
• Stay current with emerging digital marketing trends, tools, and technologies.
• Manage relationships with external agencies and vendors as needed.
• Contribute to the overall brand strategy and messaging.
• Conduct A/B testing on various elements of digital campaigns to improve conversion rates.
• Ensure brand consistency across all digital touchpoints.

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4-6 years of hands-on experience in digital marketing, with a focus on e-commerce.
• Proven expertise in SEO, SEM/PPC, social media marketing, and email marketing.
• Proficiency with Google Analytics, Google Ads, Facebook Business Manager, and CRM/email marketing platforms (e.g., HubSpot, Mailchimp).
• Strong understanding of content marketing principles and experience with content creation.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Highly creative with a keen eye for engaging content and compelling ad copy.
• Strong project management and organizational skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Certifications in Google Ads, Google Analytics, or similar are a plus.

• Develop and execute a robust content marketing strategy aligned with business objectives, target audience needs, and sales funnels.
• Oversee the entire content lifecycle, from ideation and research to creation, editing, publishing, and promotion.
• Create a diverse range of high-quality content assets, including blog posts, whitepapers, eBooks, case studies, webinars, website copy, infographics, video scripts, and more.
• Conduct thorough keyword research and incorporate SEO best practices into content to maximize organic visibility and search rankings.
• Collaborate closely with product marketing, sales, and demand generation teams to ensure content supports product launches, campaigns, and sales enablement efforts.
• Manage and grow a team of internal content creators and external freelance writers, providing clear direction and feedback.
• Analyze content performance using analytics tools (e.g., Google Analytics, HubSpot, Salesforce) to identify trends, optimize strategies, and report on ROI.
• Stay abreast of industry trends, competitor content, and emerging content formats to maintain a competitive edge.
• Develop and manage the content editorial calendar, ensuring timely delivery and consistent brand voice.
• Oversee content distribution strategies across owned, earned, and paid channels (e.g., social media, email newsletters, partner websites).
• Champion content governance and ensure brand consistency across all marketing materials.
• Identify opportunities for content repurposing and atomization to maximize impact.

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• 6+ years of progressive experience in content marketing, with at least 2 years in a senior or leadership role, preferably in a B2B SaaS environment.
• Proven ability to develop and execute successful content strategies that drive measurable business results.
• Exceptional writing, editing, and storytelling skills, with a portfolio showcasing diverse content types.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Proficiency in content management systems (CMS) like WordPress.
• Excellent project management skills and the ability to manage multiple priorities simultaneously.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Creative, strategic thinker with a keen eye for detail.
• Experience managing and mentoring junior team members.
• Ability to thrive in a fast-paced, collaborative environment.
• Familiarity with video production or graphic design principles is a plus.