127 Digital Marketing Specialist jobs in Ohio
Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Job Type
Full-time
Description
Monitor and analyze paid search campaign daily performance to achieve the assigned brands' ROI goals. Work with internal clients and external vendors to ensure changes are implemented and executed. Track and report on results to continually optimize the campaigns. The ideal candidate demonstrates problem solving, self-reliance, love for learning, passion, is a forward thinker and a team player.
The Digital Marketing team is strong and empowered to be innovative in the latest SEM strategies.
The Digital Marketing Specialist thinks critically about how to make our team and brands better and in turn expects to be given the ability to execute those ideas
Requirements
• Working in a team environment
• Optimizing and building paid search campaigns that spend hundreds of thousands annually
• Working alongside key brand leadership to develop and implement paid search marketing initiatives
• Working with content and design teams to create high-quality landing pages and remarketing ads
• Performing A/B ad testing, keyword research, and ongoing bid management.
• Identifying trends and insights and optimizes spend and performance based on the insights
• Brainstorming new and creative growth/acquisition strategies
• Collaborating with internal teams to enhance user experience based on search data
• Testing emerging features/strategies within advertising platforms as they become available
Qualifications:
• Hands-on experience with any of these paid platforms: Google AdWords, Bing, Facebook, or Pinterest
• Strong analytical skills matched with problem-solving
• Bachelor's degree in business/marketing/communications or a related field preferred
• Knowledge of PPC campaigns architecture and optimization
• Ability to write effective ad paid search ad copy
• Self-motivated, detail-oriented and strong analytical/problem-solving skills
• Comfortable working in a fast-paced, dynamic and collaborative environment
• Digital marketing related certifications a plus
Physical Requirements:
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.
• The position is regularly required to sit at a desk/computer.
Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
We’re looking for people who put their innovation to work to advance our success – and their own. Join an organization that ensures a more secure world through connecting and protecting our customers with inventive electrical solutions.
WHAT YOU WILL EXPERIENCE IN THIS POSITION:
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Create email campaigns using Marketo that align with overall nVent marketing strategy.
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Monitor and analyze email campaign performance using metrics such as open rates, click-through rates, and conversion rates.
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Ensure compliance with email marketing standard processes and privacy regulations (e.g., GDPR, CAN-SPAM).
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Support business units with the development, implementation and management of automated workflows, lead scoring models, and automated marketing campaigns to optimize lead nurturing and conversion
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Assist in the management of the company website using CMS tools. Ensure the website content is up-to-date, user-friendly, and optimized for search engines.
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Conduct website audits on nVent digital properties, prioritizing issues based on impact and level of effort, and working cross-functionally to implement updates
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Work closely with sales, product development, and customer service teams to ensure alignment and support for marketing campaigns.
YOU HAVE:
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Bachelor's degree or equivalent work experience.
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2+ years of experience in email marketing, with a focus on using Marketo.
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Experience with CMS tools (e.g., WordPress, Drupal, Salesforce) and basic HTML knowledge
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Proficiency with website and user behavior analytics platforms preferred (i.e., Google Analytics 4, SEMRush, Microsoft Clarity)
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Experience coordinating and prioritizing work across multiple time zones and global teams
WE HAVE:
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A dynamic global reach with diverse operations around the world that will stretch your abilities, provide plentiful career opportunities, and allow you to make an impact every day
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nVent is a leading global provider of electrical connection and protection solutions. We believe our inventive electrical solutions enable safer systems and ensure a more secure world. We design, manufacture, market, install and service high performance products and solutions that connect and protect some of the world's most sensitive equipment, buildings and critical processes. We offer a comprehensive range of systems protection and electrical connections solutions across industry-leading brands that are recognized globally for quality, reliability and innovation.
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Our principal office is in London and our management office in the United States is in Minneapolis. Our robust portfolio of leading electrical product brands dates back more than 100 years and includes nVent CADDY, ERICO, HOFFMAN, ILSCO, SCHROFF and TRACHTE. Learn more at .
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Commitment to strengthen communities where our employees live and work
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We encourage and support the philanthropic activities of our employees worldwide
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Through our nVent in Action matching program, we provide funds to nonprofit and educational organizations where our employees volunteer or donate money
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Core values that shape our culture and drive us to deliver the best for our employees and our customers. We’re known for being:
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Innovative & adaptable
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Dedicated to absolute integrity
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Focused on the customer first
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Respectful and team oriented
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Optimistic and energizing
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Accountable for performance
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Benefits to support the lives of our employees
Benefit Overview
At nVent, we value our people and their health and well-being. We provide a broad benefits package with meaningful programs for full-time employees that includes:
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Medical, dental, and vision plans along with flexible spending accounts, short-term and long-term disability benefits, critical illness, accident insurance and life insurance.
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A 401(k) retirement plan and an employee stock purchase plan — both include a company match.
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Other supplemental benefits such as tuition reimbursement, caregiver, personal and parental leave, back-up care services, paid time off including volunteer time, a well-being program, and legal & identity theft protection.
At nVent, we connect and protect our customers with inventive electrical solutions. People are our most valuable asset. Inclusion and diversity means that we celebrate and encourage each other’s authenticity because we understand that uniqueness sparks growth.
#LI-JT1
#LI-Hybrid
#INDOTH
At nVent, we are committed to equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by national, federal, state or local law.
Digital Marketing Specialist
Posted 6 days ago
Job Viewed
Job Description
Founded in 1935, Roto-Rooter is North America's largest plumbing, drain cleaning, and water cleanup services provider. Roto-Rooter operates businesses in over 100 company-owned branches, independent contractor territories, and approximately 400 independent franchise operations, serving approximately 90% of the U.S. population and parts of Canada.
The Home office of Roto-Rooter in downtown Cincinnati, has an opportunity for an on-site , hourly paid, Digital Marketing Specialist . The hourly rate for this position is $28.85-$31.25, depending on experience. You may be eligible for a yearly performance based bonus. This position also comes with either a monthly bus pass or nearby paid garage parking that you can use 7 days a week!
The Digital Marketing Specialist will assist the Director of Digital Marketing and will work closely with both external agencies as well as other members of the Roto-Rooter marketing team. This candidate will help execute and manage multiple areas of digital marketing, including but not limited to Email Marketing, SMS, SEO strategy and implementation, Website development, content management, optimization and support. He/she must have strong organizational skills, be proficient in Excel and have experience overseeing projects while working in a very dynamic and fast past environment. The Digital marketing specialist will execute multiple projects simultaneously to help in our digital marketing objectives.
Responsibilities- Strategize, project manage and help execute a variety of digital initiatives simultaneously, including but not limited to Email Marketing, SMS, SEO, website development, content management and support.
- Ensure internal and external teams are aligned with project requirements. Monitor progress, thoroughly test and validate to confirm best practices are met. Oversee, implement, and manage projects/teams to achieve tight deadlines.
- Provide leadership and support during strategy, ideation, overall project scope and implementation for a variety of digital marketing programs.
- Help manage and maintain databases, content, and change requests for website using a content management system (CMS).
- Facilitate support of the website with the development team to address breaks/fixes of the website and upgrades.
- Write project briefs and documentation of new developments.
- Build and implement multi-channel communications.
- Develop and maintain strong, trusting relationships with multiple agencies and internal Roto-Rooter departments to enhance partnerships and collaboration for link-building strategies.
- Report and measure digital initiatives to provide ongoing strategy for continued optimizations.
- Assist in implementing various SEO strategies, optimizations, and keyword research to enhance SEO performance and content relevance.
- Build, execute, and report performances on marketing campaigns
- A Bachelor’s degree is required.
- At least 2-4 years of experience in digital marketing.
- Experience with content management systems, SEO and/or email marketing is preferred.
- Strong organizational and project management skills.
- Ability to plan, manage and meet multiple priorities in a dynamically changing landscape.
- Ability to solve problems and work well in both team and individual settings.
- Expertise in multi-tasking, strategizing, organizing, and prioritizing.
- Proficient in Microsoft Excel. Has experience with Content Management Systems and email marketing tool. Familiar with Adobe Photoshop. Basic knowledge of HTML code is a plus.
- Excellent verbal and written communication skills. Will represent the company and maintain professionalism on the phone, video chat and in-person meetings.
At Roto-Rooter we believe that investing in our employees is the best investment we can make. We also care about the health and welfare of our employees and their families. That’s why we are proud of our extensive employee benefit package including:
- Medical insurance with a Prescription Drug Card
- Accident and Critical Illness Insurance
- Dental Insurance
- Vision Insurance
- Paid Vacation
- Paid Training
- Life Insurance
- Matching 401K Retirement Savings Plan
- Tuition Reimbursement
- Profit Sharing
Roto-Rooter offers excellent career paths for military veterans and personnel who are planning to transition into new civilian professions. Throughout our 89 years in business, we've learned that service training, and the military structure veterans are used to, are a good fit at our company.
EEO StatementWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender, age, national origin, veteran status, military status, disability, gender identity, sexual orientation, genetic information, or any other characteristic protected by law.
Digital Marketing Specialist - Entry Level
Posted 4 days ago
Job Viewed
Job Description
This is an entry-level opportunity for a naturally curious, resourceful, and driven individual to break into the world of digital marketing. You’ll start by learning the ropes behind the scenes — then progressively grow into a client-facing strategist role. We provide the structure, training, and mentorship. You bring the hustle, brainpower, and hunger to learn.
Career Path Breakdown:
Months 1–3: Get immersed in the foundations — backend operations, catalog management, Amazon Seller Central, listing optimization, and real-time problem-solving.
Months 4–6: Learn how to build, manage, and optimize ad campaigns across Amazon (PPC, Sponsored Ads), Google, Meta, and more.
Months 7–9: Shadow and support senior account managers, contributing to strategy and client communication.
Months 10+: Take the lead. You'll own your accounts, build growth strategies, and serve as the key driver of client success.
What You’ll Do:
Troubleshoot real-time issues inside Amazon Seller Central and other platforms.
Help launch and optimize paid ad campaigns across various channels.
Analyze performance data and turn numbers into actionable strategies.
Support client strategy sessions, planning calls, and campaign execution.
Bring structure and follow-through to fast-moving projects.
What We Offer:
Structured career growth with clearly defined milestones.
Real-world training across eCommerce and performance marketing.
Supportive, no-BS team culture that values initiative and ideas.
Access to direct mentorship from experienced account managers.
Clear path to becoming a client-facing strategist.
Requirements
We value how you think , not what’s on your résumé. You might be early in your career or switching paths — that’s okay. We’re looking for someone who is:
A problem-solver by nature. You like puzzles, you like fixing things, and you don’t wait to be told what to Google.
Curious and eager to learn. You’re the type to dig deeper, ask better questions, and find out how it really works.
Organized but adaptable. You can manage moving pieces without melting down when things change.
Clear communicator. You know how to say what you mean — in Slack, in a spreadsheet, or on a client call.
Comfortable with numbers. Excel doesn’t scare you. You can spot trends, even if you’re still learning the formulas.
Motivated by ownership. You take pride in your work and want to be trusted with responsibility.
Bonus Points (But Not Required):
Familiarity with Amazon Seller Central, Meta Ads Manager, or Google Ads.
You’ve played with your own eComm store, marketplace listings, or passion project.
You’ve worked in a startup, agency, or scrappy environment where you wore multiple hats.
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) with 4% Company Match
- 11 Paid Holidays + 19 PTO Days
Sr Digital Marketing Specialist (Remote)
Posted 24 days ago
Job Viewed
Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
Sr Digital Marketing Specialist (Remote)
Posted 24 days ago
Job Viewed
Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
Sr Digital Marketing Specialist (Remote)
Posted 24 days ago
Job Viewed
Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
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Sr Digital Marketing Specialist (Remote)
Posted 24 days ago
Job Viewed
Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
Sr Digital Marketing Specialist (Remote)
Posted 24 days ago
Job Viewed
Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
Sr Digital Marketing Specialist (Remote)
Posted 24 days ago
Job Viewed
Job Description
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.