275 Digital Marketing Specialist jobs in Ohio
Digital Marketing Specialist
43201 Columbus, Ohio
System One
Posted 24 days ago
Job Viewed
Job Description
Digital Marketing Specialist
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
View Now
0
Digital Marketing Specialist
43215 Columbus, Ohio
$65000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven Digital Marketing Specialist to join their team in **Columbus, Ohio, US**. This hybrid role offers a blend of in-office collaboration and remote flexibility. You will be responsible for developing, implementing, and managing online marketing strategies to enhance brand awareness, drive website traffic, and generate leads. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
Key Responsibilities:
Qualifications:
This is an excellent opportunity to contribute to a forward-thinking company and grow your digital marketing career. If you are a motivated individual with a passion for online engagement and performance optimization, we encourage you to apply.
Key Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct keyword research and implement SEO strategies to improve organic search rankings.
- Create engaging and relevant content for blog posts, social media updates, website copy, and email newsletters.
- Monitor and analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics.
- Develop and manage social media presence, fostering community engagement and brand advocacy.
- Plan and execute email marketing campaigns, segmenting audiences and analyzing campaign effectiveness.
- Collaborate with the design team to create visually appealing marketing materials.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Generate regular reports on digital marketing performance and provide insights for optimization.
- Assist in managing the company website, ensuring content is up-to-date and user-friendly.
- Contribute to the overall marketing strategy and identify new opportunities for digital growth.
Qualifications:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 2-4 years of hands-on experience in digital marketing roles.
- Proven experience with SEO, SEM, social media marketing, and content creation.
- Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
- Strong understanding of content management systems (CMS) and email marketing platforms.
- Excellent written and verbal communication skills.
- Analytical and problem-solving abilities with a data-driven approach.
- Ability to work effectively in a hybrid environment, collaborating both in-person and remotely.
- Creative thinking and a passion for digital innovation.
This is an excellent opportunity to contribute to a forward-thinking company and grow your digital marketing career. If you are a motivated individual with a passion for online engagement and performance optimization, we encourage you to apply.
Apply Now
1
Apprentice Digital Marketing Specialist
45201 Cincinnati, Ohio
$20 Hourly
WhatJobs
Posted today
Job Viewed
Job Description
Are you an enthusiastic and digitally-minded individual eager to kick-start your career in the fast-paced world of online marketing? Our client is seeking a motivated Apprentice Digital Marketing Specialist to join their fully remote team. This is an exceptional opportunity to gain hands-on experience across various digital marketing disciplines under the guidance of seasoned professionals. You will be instrumental in developing, implementing, and managing marketing campaigns that drive brand awareness, customer engagement, and lead generation.
Responsibilities:
Responsibilities:
- Assist in the creation and execution of social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
- Support the development and optimization of search engine marketing (SEM) campaigns, including Google Ads.
- Contribute to the writing and distribution of engaging content for blogs, email newsletters, and website updates.
- Help analyze campaign performance data and provide insights for improvement.
- Conduct market research to identify trends and opportunities.
- Collaborate with the marketing team on various projects, including website updates and graphic design elements.
- Learn and utilize various marketing tools and software.
- Participate in brainstorming sessions for new marketing initiatives.
- A strong interest in digital marketing and a willingness to learn.
- Excellent written and verbal communication skills.
- Proficiency in basic computer skills and comfort with technology.
- Familiarity with social media platforms is a plus.
- Detail-oriented with good organizational skills.
- Ability to work independently and as part of a remote team.
- A proactive approach and a desire to contribute to team success.
- Must be legally authorized to work in the US.
Apply Now
2
Senior Digital Marketing Specialist
43215 Columbus, Ohio
$75000 Annually
WhatJobs
Posted 1 day ago
Job Viewed
Job Description
Our client is seeking a highly motivated and creative Senior Digital Marketing Specialist to join their dynamic team in Columbus, Ohio, US . This role will be instrumental in developing and executing innovative digital marketing strategies to enhance brand visibility, drive customer engagement, and achieve business objectives. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
Responsibilities will include:
Qualifications include:
Responsibilities will include:
- Developing and implementing comprehensive digital marketing campaigns across various channels, aligning with overall marketing goals.
- Managing and optimizing paid search (PPC) and social media advertising campaigns to maximize ROI.
- Conducting keyword research and implementing SEO best practices to improve organic search rankings.
- Creating engaging and compelling content for blog posts, social media updates, website copy, and email newsletters.
- Analyzing campaign performance data using tools like Google Analytics, identifying key trends, and providing actionable insights for optimization.
- Collaborating with cross-functional teams, including design, web development, and sales, to ensure cohesive marketing efforts.
- Staying abreast of the latest digital marketing trends, technologies, and best practices.
- Managing the marketing automation platform and nurturing leads through targeted email campaigns.
- Reporting on campaign performance and key metrics to stakeholders.
- Assisting in the development of marketing budgets and forecasts.
Qualifications include:
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- Proficiency in SEO, SEM, Google Ads, social media advertising platforms, and marketing automation tools.
- Strong analytical skills and experience with Google Analytics.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with A/B testing and conversion rate optimization (CRO).
- Project management skills and the ability to manage multiple projects simultaneously.
Apply Now
3
Senior Digital Marketing Specialist
43201 Columbus, Ohio
$80000 Annually
WhatJobs
Posted 15 days ago
Job Viewed
Job Description
Our client is seeking a strategic and experienced Senior Digital Marketing Specialist to join our dynamic marketing team in Columbus, Ohio, US . This hybrid role offers the opportunity to collaborate with colleagues in the office while enjoying remote flexibility.
As a Senior Digital Marketing Specialist, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will leverage your expertise across various digital channels to achieve marketing objectives and support overall business growth. This role requires a deep understanding of digital marketing best practices, data analysis, and campaign optimization.
Key responsibilities include:
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 4-6 years of experience in digital marketing. Proven experience in managing successful SEO, SEM, and social media campaigns is required. Strong analytical skills and proficiency with web analytics platforms (e.g., Google Analytics) are essential. Experience with marketing automation tools and CRM systems is highly desirable. Excellent written and verbal communication skills, along with strong project management abilities, are crucial. The ability to work independently and collaboratively within a team environment is necessary. A creative mindset with a data-driven approach to problem-solving is preferred.
This is an excellent opportunity for a seasoned digital marketer to contribute to impactful campaigns and drive significant results for our organization. If you are passionate about digital marketing and eager to take on new challenges, we encourage you to apply.
As a Senior Digital Marketing Specialist, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer acquisition. You will leverage your expertise across various digital channels to achieve marketing objectives and support overall business growth. This role requires a deep understanding of digital marketing best practices, data analysis, and campaign optimization.
Key responsibilities include:
- Developing and executing integrated digital marketing strategies across channels such as SEO, SEM, social media, email marketing, and content marketing.
- Managing paid advertising campaigns (e.g., Google Ads, social media ads), including budget allocation, bid management, and performance optimization.
- Conducting keyword research and implementing SEO best practices to improve organic search rankings.
- Creating and distributing engaging content across various digital platforms to attract and retain target audiences.
- Developing and managing email marketing campaigns, including list segmentation, campaign creation, and performance analysis.
- Monitoring and analyzing website traffic and campaign performance using analytics tools (e.g., Google Analytics) to identify trends and insights.
- Collaborating with design and content teams to create compelling marketing assets.
- Staying up-to-date with the latest digital marketing trends, tools, and technologies.
- Reporting on campaign performance and providing actionable recommendations for improvement.
- Contributing to the development of the overall digital marketing roadmap.
The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Business, or a related field, with a minimum of 4-6 years of experience in digital marketing. Proven experience in managing successful SEO, SEM, and social media campaigns is required. Strong analytical skills and proficiency with web analytics platforms (e.g., Google Analytics) are essential. Experience with marketing automation tools and CRM systems is highly desirable. Excellent written and verbal communication skills, along with strong project management abilities, are crucial. The ability to work independently and collaboratively within a team environment is necessary. A creative mindset with a data-driven approach to problem-solving is preferred.
This is an excellent opportunity for a seasoned digital marketer to contribute to impactful campaigns and drive significant results for our organization. If you are passionate about digital marketing and eager to take on new challenges, we encourage you to apply.
Apply Now
4
Lead Digital Marketing Specialist
45202 Cincinnati, Ohio
$70000 Annually
WhatJobs
Posted 20 days ago
Job Viewed
Job Description
Our client, a vibrant company within the Arts & Entertainment sector, is seeking an experienced Lead Digital Marketing Specialist to enhance their online presence and drive audience engagement. This role offers a hybrid work model, allowing for strategic collaboration at our **Cincinnati, Ohio, US** office while providing flexibility. You will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including social media, email marketing, SEO/SEM, and content marketing. Your duties will include managing social media campaigns, creating compelling content, analyzing website traffic and campaign performance, and identifying new opportunities for growth. The ideal candidate possesses a strong understanding of digital marketing principles, analytics tools (e.g., Google Analytics), and social media management platforms. Proven experience in developing and implementing successful digital marketing campaigns, particularly within the arts or entertainment industry, is highly desirable. Excellent written and verbal communication skills, creativity, and strong analytical abilities are essential. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of experience in digital marketing, is preferred. Experience with content creation, graphic design basics, or video editing is a plus. You will work closely with the marketing team, creative staff, and external partners to ensure brand consistency and achieve marketing objectives. This is a fantastic opportunity to shape the digital narrative for a renowned arts organization.
Apply Now
5
Senior Digital Marketing Specialist
43215 Columbus, Ohio
$90000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce brand, is seeking a highly skilled and innovative Senior Digital Marketing Specialist to lead their online marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere in the US. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a proven track record of success in digital marketing, with extensive experience in data analysis, campaign optimization, and ROI measurement. Key responsibilities include managing paid advertising budgets, conducting keyword research, developing engaging content strategies, analyzing website traffic and user behavior, and staying abreast of the latest digital marketing trends and technologies. You will collaborate closely with the creative and web development teams to ensure cohesive brand messaging and optimal user experience. This role demands strong analytical skills, exceptional creativity, and the ability to translate data insights into actionable marketing strategies. Excellent written and verbal communication skills are essential for reporting on campaign performance and collaborating with remote teams. We are looking for a proactive, results-oriented individual who can take ownership of our digital marketing initiatives and deliver measurable business outcomes. This is an exciting opportunity to shape the digital presence of a dynamic brand and work in a flexible, remote-first environment. Join a passionate team dedicated to innovation and excellence in e-commerce.
Apply Now
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6
Remote Digital Marketing Specialist
45201 Cincinnati, Ohio
$60000 Annually
WhatJobs
Posted 23 days ago
Job Viewed
Job Description
Our client is looking for a talented and results-driven Digital Marketing Specialist to join their fully remote team. In this role, you will be instrumental in developing and executing innovative digital marketing strategies to enhance brand visibility, drive engagement, and generate leads. This is a remote-first position, offering the flexibility to work from anywhere. You will be responsible for managing various online marketing channels, analyzing campaign performance, and optimizing strategies for maximum impact. Key responsibilities include:
- Developing and implementing comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
- Managing social media accounts, creating engaging content, and fostering community interaction.
- Conducting keyword research and implementing SEO best practices to improve organic search rankings.
- Creating and managing paid advertising campaigns (PPC) on platforms like Google Ads and social media.
- Analyzing website traffic and campaign performance using tools like Google Analytics, providing actionable insights and recommendations.
- Developing and executing email marketing strategies, including list segmentation and automation.
- Collaborating with content creators to ensure marketing materials are optimized for digital channels.
- Staying abreast of the latest digital marketing trends, tools, and best practices.
- Reporting on campaign performance and providing regular updates to stakeholders.
- Optimizing marketing funnels to improve conversion rates and customer acquisition.
Apply Now
7
Sr Digital Marketing Specialist (Remote)
45410 Dayton, Ohio
Molina Healthcare
Posted 3 days ago
Job Viewed
Job Description
Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
View Now
8
Sr Digital Marketing Specialist (Remote)
43201 Columbus, Ohio
Molina Healthcare
Posted 3 days ago
Job Viewed
Job Description
Molina Healthcare is in search of an experienced Sr Digital Marketing Specialist.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
The Sr. Specialist, Digital Marketing will be responsible for analyzing and recommending improvements for digital marketing strategies, executing and managing email campaigns to drive customer acquisition and engagement, and implementing digital campaigns effectively to meet company goals. The ideal candidate will have experience mapping lead journeys, setting up digital campaigns to drive leads through the sales funnel. The ideal candidate should be results-driven with exceptional attention to detail and knowledge of digital marketing metrics and ROI analysis.
**Highly Qualified Candidates Will Have the Following Experience-**
Digital Tag Manager Programs
Salesforce Marketing Cloud
Google or Adobe analytics (or similar)
Google AdWords,
Tag Manager systems, (Adobe or Google)
CMS (content management system)
Google Ads
SEO, SEM, CRM
**Job Duties**
+ Be the subject matter expert for Salesforce Marketing Cloud
+ Identify trigger qualifications for digital communications
+ Strategically identify audience segments for optimal digital channel marketing
+ Build data extensions
+ Define and execute acquisition and engagement email/SMS/push marketing campaigns
+ Experiment and leverage A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads
+ Design and execute data-driven experiments to pilot new tests, track and analyze performance, and incorporate learnings to drive continuous improvements
+ Create promotional and content strategies to expand digital reach
+ Collaborate on developing content that drives consumer & merchant engagement
+ Build landing pages utilizing best practices to increase lead conversion
+ Ensure compliance with consumer protection laws (CAN-SPAM, TCPA, etc.) and all regulating bodies within Government-sponsored health plans
+ Build launch plans with key milestones and target timelines, etc.
+ Report on campaign performance and identify new opportunities
**Discretion/Latitude:** Reports to Manager, Digital Marketing. Works under moderate supervision. Relies on experience and judgement to perform tasks and engage leadership as needed to meet assigned goals. Frequent contact with others inside and outside of the company.
**Education** : Bachelor's degree, or equivalent experience in related field
**Licensure Preferred** : Certifications in relevant marketing systems, processes and/or tools
**Knowledge/Skills/Abilities**
+ 3-5 years experience in marketing / operations / analytics / campaign management
+ Marketing Cloud required experience at 2-3 years
+ Experience managing marketing campaigns that generate leads and achieve revenue growth
+ Proficiency in marketing automation systems, Salesforce and integrating those systems with other technologies
+ Works well with Sales Ops and Marketers to define and implement projects and campaigns
+ Technically capable, excellent communicator, and a desire to improve processes
**Preferred:**
+ Medicaid or Medicare Health Plan experience
+ Strong analytical skills
**PHYSICAL DEMANDS:** Working environment is generally favorable and lighting and temperature are adequate. Work is generally performed in an office environment in which there is only minimal exposure to unpleasant and/or hazardous working conditions. Must have the ability to sit for long periods. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function.
To all current Molina employees: If you are interested in applying for this position, please apply through the intranet job listing.
Molina Healthcare offers a competitive benefits and compensation package. Molina Healthcare is an Equal Opportunity Employer (EOE) M/F/D/V.
Pay Range: $77,969 - $141,371 / ANNUAL
*Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
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