94 Digital Marketing Specialist jobs in Tigard

• Develop and implement comprehensive digital marketing campaigns across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
• Conduct keyword research and implement on-page/off-page SEO strategies to improve organic search rankings.
• Create compelling and engaging content for websites, social media, email newsletters, and other digital platforms.
• Analyze website traffic and campaign performance using tools like Google Analytics, identifying trends and providing actionable insights.
• Develop and execute email marketing strategies, including list segmentation, automation, and A/B testing.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams, including creative, product, and sales, to ensure cohesive marketing efforts.
• Manage social media presence, including content scheduling, community engagement, and influencer outreach.
• Monitor competitor activities and market trends to identify new opportunities.
• Report on campaign performance, providing clear and concise summaries to stakeholders.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent written and verbal communication skills, with a knack for creating engaging copy.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote environment.
• Experience with A/B testing and conversion rate optimization (CRO).
• A creative mindset with a passion for digital innovation.
• Experience in the leisure or sports industry is a plus.

How many companies can say they’ve been in business for over 177 years!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

The position is to provide operational and creative support to the Brand and Content Marketing team with a goal to deliver impactful and effective in-store branding applications and support to customer marketing initiatives. This role will collaborate with the internal team and external partners to ensure brand consistency, timely execution, and overall project quality is supported.

Sounds Interesting?

Here's what you'll do:

PRIMARY RESPONSIBILITIES

• Supports in-store branding execution. Coordinates the asset creation, production of materials, and installation scheduling of customer facing projects.
• Supports customer fulfillment activities, such as placing orders for inventory items such as framed collateral.
• Provides project and administrative support on branding activities throughout their lifecycle process. Maintains organized files of artwork and specifications of each project.
• Works independently and can support creative and marketing teams cross functionally when applicable.
• Work in a fast-paced, dynamic environment with challenging timelines and multiple projects running simultaneously.
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• Follows safety standards and reports any safety concerns to leadership.

SECONDARY RESPONSIBILITIES

• Assist with occasional customer registration activities or preparation of materials ahead of events.
• Coordinate with vendors to ensure smooth execution on activities outside of in-store branding applications.
• Perform other duties as assigned.
   

Do you qualify?

• 2-3 years experience in a similar role or retail environment Familiarity with retail environments and in-store displays
• Awareness to project coordination and vendor management support
• General knowledge of execution around customer events
• Basic understanding of design and print production activities
• Strong organizational and time management skills
• Strong verbal and written communication skills
• Ability to actively track current and past projects
• Creative thinking when faced with problem solving
• Preferred Knowledge / Skills / Abilities
• Proficiency in Microsoft Excel for basic reporting functions
• Experience in retail merchandising or in-store marketing execution
• Knowledge of design tools like Adobe Creative Suite

Position Type/Expected Hours of Work

This is a full-time position.

The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.

This position is also eligible for a performance bonus.  ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.

ZEISS is an EEO/AA/M/F/Disabled Veteran Employer

Your ZEISS Recruiting Team:

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).  

• Develop and implement comprehensive social media strategies aligned with client objectives and target audiences.
• Manage and optimize social media campaigns across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest).
• Create compelling and engaging content, including text, image, and video formats.
• Oversee social media calendar development and ensure consistent brand messaging.
• Monitor social media trends, tools, and applications, and proactively identify opportunities for innovation.
• Engage with online communities, respond to comments and messages, and foster positive brand sentiment.
• Analyze social media performance data, generate reports, and provide actionable insights to clients.
• Collaborate with content creators, designers, and paid media specialists to execute integrated campaigns.
• Stay up-to-date with platform algorithm changes and best practices for organic and paid social media.
• Manage social media advertising budgets and optimize ad performance for maximum ROI.
• Develop crisis communication plans for social media.
• Build and maintain strong relationships with clients, providing strategic guidance and regular updates.
• Mentor junior social media team members and foster a collaborative remote working environment.
• Conduct competitive analysis to identify market opportunities and threats.
• Contribute to new business pitches and strategy development.

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in social media strategy and management, preferably in an agency setting.
• Proven track record of developing and executing successful social media campaigns that drive measurable results.
• Expert knowledge of major social media platforms, their respective audiences, and best practices.
• Strong understanding of content marketing, SEO, and digital advertising principles.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Excellent written and verbal communication skills, with a keen eye for detail and grammar.
• Creative thinker with strong storytelling abilities.
• Demonstrated ability to analyze data, derive insights, and present findings effectively.
• Experience managing paid social media campaigns and budgets.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Strong interpersonal skills and ability to build rapport with clients and team members.
• Experience with video content creation and editing is a plus.
• Knowledge of emerging social media platforms and trends.

• Develop and implement comprehensive social media marketing strategies aligned with business objectives.
• Manage all social media channels (e.g., Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest), including content calendar planning, creation, scheduling, and publishing.
• Create engaging and compelling content (visuals, video, copy) tailored to each platform and target audience.
• Plan, execute, and optimize paid social media advertising campaigns to maximize ROI.
• Monitor social media trends, emerging platforms, and competitor activities to identify opportunities.
• Analyze social media performance metrics, generate reports, and provide actionable insights for continuous improvement.
• Manage social media community engagement, responding to comments, messages, and reviews in a timely and brand-consistent manner.
• Collaborate with cross-functional teams (e.g., marketing, sales, product, creative) to ensure brand consistency and campaign alignment.
• Develop and manage influencer marketing programs.
• Stay up-to-date with the latest social media best practices, tools, and technologies.
• Identify and leverage opportunities for social listening and sentiment analysis.
• Manage the social media budget effectively.
• Lead and mentor junior social media team members (if applicable).
• Contribute to the overall digital marketing strategy and e-commerce growth.
• Ensure brand guidelines are followed across all social media communications.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5-7 years of experience in social media marketing, with a significant focus on e-commerce and brand building.
• Proven success in developing and executing impactful social media strategies and campaigns.
• Deep understanding of major social media platforms, their algorithms, and best practices.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms.
• Proficiency in creating and editing visual content (e.g., Canva, Adobe Creative Suite) and video is highly desirable.
• Strong knowledge of paid social advertising (Facebook Ads Manager, etc.) and A/B testing methodologies.
• Excellent written and verbal communication skills, with a strong command of copywriting and brand voice.
• Analytical mindset with the ability to interpret data and translate it into strategic recommendations.
• Highly organized, self-motivated, and able to manage multiple projects simultaneously in a remote setting.
• Experience with influencer marketing and community management.
• Strong understanding of SEO and its relationship with social media.