5,541 Digital Marketing Specialists jobs in the United States
Digital Marketing Specialist, SEO/SEM
Posted 1 day ago
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Digital Marketing Specialist - SEO/SEM
Posted 3 days ago
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Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, on-page optimization, technical SEO audits, and link-building initiatives.
- Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, including bid management, ad copy creation, and landing page optimization.
- Analyze campaign performance using tools such as Google Analytics, SEMrush, and Moz, providing regular reports with actionable insights.
- Identify new opportunities for online growth and customer acquisition.
- Collaborate with content creators and web developers to ensure content is optimized for search engines and user engagement.
- Monitor website performance, user behavior, and conversion rates.
- Stay up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends.
- Develop and execute A/B tests to improve campaign performance and user experience.
- Manage the digital marketing budget effectively to maximize ROI.
- Contribute to broader digital marketing initiatives, including social media and email marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven experience managing successful Google Ads and other PPC campaigns.
- In-depth knowledge of SEO best practices, keyword research tools, and analytics platforms (Google Analytics, Google Search Console).
- Proficiency with SEO tools such as SEMrush, Moz, Ahrefs, or similar.
- Strong analytical skills with the ability to interpret data and translate it into strategic recommendations.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work independently in a remote environment and manage multiple projects simultaneously.
- Experience with content management systems (CMS) like WordPress is a plus.
This is a remote position offering a significant opportunity to impact the digital presence of a growing company with ties to Minneapolis, Minnesota, US .
Digital Marketing Specialist - SEO & SEM
Posted 18 days ago
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We have been in business for over 110 years, and we are proud to be a subsidiary of Berkshire Hathaway. Ben Bridge Jeweler has thirty-four stores, across the United States. We are committed to serving our customers with quality experience and jewelry that will be treasured for generations. Jewelry is more than just an adornment. It is a means of expression, love, personality, and history. Its meaning only grows with time. We do not sell to a customer just once; we want to be their jeweler for life!
Ben Bridge Jeweler's Corporate office in Seattle is looking to hire a Digital Marketing Specialist – SEO & SEM to join the eCommerce Team.
Position Overview:
We are seeking a talented and experienced Digital Marketing Specialist to join our eCommerce team. The ideal candidate will be passionate about digital marketing, with a strong understanding of SEO and SEM best practices. In this role, you will be responsible for planning, executing, reporting, and optimizing SEO and SEM campaigns to drive targeted traffic, increase conversions, and improve overall online visibility.
Responsibilities:
- Performance Analysis: Monitor traffic performance using analytics tools like Google Analytics, PowerBI, Clarity, and SEMrush and provide regular reports with insights and recommendations for site improvement.
- On-Page Optimization: Optimize website content, meta tags, and other on-page elements to improve search engine rankings and user experience.
- Off-Page Optimization: Develop strategies to audit and build high-quality backlinks and improve the website's authority and credibility.
- Keyword Research: Identify relevant keywords for SEO and SEM campaigns based on business objectives and target audience.
- Content Strategy: Collaborate with content creators to produce high-quality, SEO-friendly content that aligns with keyword and audience targeting.
- Technical SEO: Ensure website structure and coding adhere to best practices for search engine crawlability and indexing.
- SEM Partner Management: Work with SEM media partner on media campaigns that drive targeted traffic and achieve campaign goals.
- WCAG 2.1 Compliance: Keeping abreast of the latest accessibility trends, guidelines, and regulations to ensure ongoing compliance with WCAG 2.1 standards.
- Stay Updated: Stay up to date on industry trends, algorithm updates, and best practices in SEO and SEM to continuously improve campaign effectiveness.
Skills :
- Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions to optimize campaign performance.
- Technical Proficiency: Understanding of HTML, CSS, and JavaScript for technical SEO, as well as proficiency in using SEO and SEM tools like Google Analytics, Google Ads, SEMrush, Moz, etc.
- Content Marketing: Knowledge of content marketing principles and the ability to collaborate with content creators to produce SEO-friendly content.
- Communication Skills: Effective communication skills to collaborate with team members, clients, and external stakeholders.
- Problem-Solving Skills: Ability to troubleshoot issues and find solutions to challenges that arise during campaign management.
- Organizational Skills: Strong organizational skills to manage multiple campaigns, deadlines, and priorities effectively.
- Adaptability: Willingness to adapt to changes in search engine algorithms, industry trends, and client needs.
- Creativity: Ability to think creatively to develop innovative strategies and ad campaigns that stand out in a competitive landscape.
- Attention to Detail: Precision in keyword selection, ad copywriting, and campaign optimization to maximize results and ROI.
- Project Coordination: Basic project management skills to plan, execute, and monitor SEO and SEM campaigns effectively.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- 2 years of experience in digital marketing, with a focus on SEO and SEM.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Proficiency in using SEO and SEM tools such as Google Analytics, Google Ads, SEMrush, Moz, etc.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and strategies.
- Proven track record of managing successful SEO and SEM campaigns that drive targeted traffic and achieve business goals.
- Creative thinker with a passion for problem-solving and continuous improvement.
- Highly organized with the ability to manage multiple projects, deadlines, and priorities simultaneously.
- Team player with the ability to collaborate effectively with cross-functional teams and external stakeholders.
Working Standards:
- This is a hybrid position with 3 days required in office, or on assigned days
- Overtime may be required occasionally
Range: $33.00 - $38.00 per hour
Fluctuations in the job market may necessitate adjustments to pay ranges. Final pay determinations will depend on various factors, including, but not limited to experience levels, knowledge, skills, and abilities.
This position offers benefits that include employee merchandise discounts, paid training, Employee Assistance Program and paid time off, such as: vacation, sick, holidays, bereavement and jury duty. Our benefits program includes: medical, dental and vision insurance, flexible savings accounts, company paid life insurance, STD and LTD as well as voluntary programs such as pet insurance and supplemental life insurance. Additionally, Ben Bridge Jeweler offers a 401(k) plan with a company match. We offer reduced ORCA rate pass and reasonable parking rates.
Ben Bridge Jeweler is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by applicable law.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Lead Digital Marketing Strategist - SEO/SEM
Posted today
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Key Responsibilities:
- Develop and implement overarching digital marketing strategies.
- Oversee SEO, SEM, content marketing, and social media initiatives.
- Manage and optimize paid advertising campaigns across various platforms.
- Analyze website traffic and user behavior to identify improvement areas.
- Lead and mentor a team of digital marketing professionals.
- Manage the digital marketing budget and track ROI.
- Collaborate with cross-functional teams to ensure brand consistency.
- Report on key performance indicators and provide actionable insights.
- Bachelor's degree in Marketing or related field; Master's preferred.
- 7+ years of experience in digital marketing, with a focus on SEO/SEM.
- Proven success in managing paid search and SEO campaigns.
- Expertise in Google Analytics, Google Ads, and SEM tools.
- Strong understanding of content marketing and social media strategy.
- Excellent leadership, communication, and analytical skills.
- Experience with CRM and marketing automation platforms.
E-commerce Digital Marketing Specialist, SEO/SEM Focus
Posted today
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Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
- Manage and optimize SEM campaigns across Google Ads, Bing Ads, and other relevant platforms.
- Conduct keyword research, competitor analysis, and site audits to identify opportunities for growth.
- Create and manage engaging content for blog posts, product descriptions, and social media channels.
- Monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
- Implement A/B testing for landing pages, ad copy, and calls-to-action to maximize conversion rates.
- Manage social media marketing efforts to build brand awareness and engage with the online community.
- Collaborate with web development and design teams to improve user experience and site performance.
- Stay current with the latest trends and best practices in digital marketing, SEO, and SEM.
- Report on campaign performance, providing insights and recommendations for optimization.
- Manage email marketing campaigns and automation workflows.
- Bachelor's degree in Marketing, Digital Media, Business, or a related field.
- 3-5 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
- Proven track record of successfully managing and optimizing SEO and SEM campaigns that drive measurable results.
- Proficiency in Google Analytics, Google Ads, Google Search Console, and other relevant marketing tools.
- Excellent understanding of keyword research, on-page and off-page optimization techniques.
- Experience with social media marketing platforms and strategies.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for digital marketing and e-commerce.
- Ability to work independently and manage multiple projects simultaneously in a remote environment.
- Familiarity with e-commerce platforms (e.g., Shopify, Magento) is a plus.
Social Media & Digital Marketing Specialist
Posted 11 days ago
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We're looking for a digitally savvy Social Media & Digital Marketing Specialist to join our marketing team. This role is responsible for managing and executing the company's social media strategy, including content, graphics, scheduling posts and engaging with followers. You'll also support broader digital marketing efforts, including website and landing page updates to deliver on-brand digital experiences. This position blends creative and technical skills to help elevate the company's online presence. If you thrive in a fast-paced environment and love staying on top of digital trends, this role is for you!
This job is in our Chicago Loop HQ where we maintain a hybrid schedule.
Key Responsibilities:
- Social Media Management: Develop, write and design social media posts across multiple social platforms to drive engagement.
- Plan and schedule content using social media management tools.
- Monitor social media engagement and respond to comments/messages.
- Website & Landing Pages: Develop and regularly update and maintain events sites, content sites and landing pages to ensure they are fresh, on-brand, and visually compelling.
- Brand Consistency: Ensure every piece of content aligns with our brand's visual identity and messaging.
- Creative Collaboration: Work closely with the marketing team to ideate and execute impactful campaigns.
- Stay Ahead of Trends: Keep up with industry best practices in digital design, social media trends, and emerging tools.
Education and Experience:
- Bachelor's degree in communications, marketing, digital media, graphic design, or digital marketing field required
- Minimum of 3 years' experience in a marketing environment
- Real estate industry exposure/experience preferred
- A strong portfolio showcasing your ability to create compelling content for social media
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with social media management platforms
- Experience using website and landing page editing tools, such as HubSpot or Wix.
- Basic knowledge of HTML/CSS (web coding skills are a plus)
- Ability to analyze and interpret performance metrics using analytics tools to inform future content decisions and improve engagement.
- Video editing skills are a plus
- A strategic mindset for social media marketing-understanding what types of visuals, content and formats drive interactions across platforms
- Excellent written skills required
- Technical proficiency with Microsoft Office Suite required
- Strong attention to detail and organization skills
- Strong verbal communication skills
- Ability to prioritize and manage multiple projects while meeting deadlines
- Ability to exercise independent judgment
- Dedication to providing error-free, quality work product
- Ability to be a team player and interact with all levels of personnel/various functions
This job description in no way states or implies that these are the only activities to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related responsibilities requested by their manager.
Company Benefits
The Company provides a comprehensive benefits program for its employees, including but not limited to, paid time off, short- and long-term disability programs, life insurance, comprehensive health insurance (vision, dental, medical), and a 401(k) plan.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.
Salary Range: $55K-$5k
Salary Description
55k- 75k
Digital Marketing
Posted 25 days ago
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We are looking for a creative and motivated Entry-Level Digital Marketing Associate to join our growing team. This role is perfect for someone passionate about online branding, social media, and digital content creation. You'll help execute marketing campaigns, grow our digital presence, and drive traffic to our online store.
Key Responsibilities- Assist in planning and executing digital marketing campaigns across social media, email, and web
- Create engaging content for Instagram, TikTok, Facebook, and other platforms
- Monitor and report on campaign performance using tools like Google Analytics and Meta Ads
- Support SEO efforts by researching keywords and optimizing web content
- Help manage the company’s email marketing and newsletters
- Stay updated on digital marketing trends and social media best practices
- Collaborate with the creative team on marketing visuals and promotional strategies
- No prior professional experience required – recent grads and career changers welcome!
- A degree or coursework in Marketing, Communications, Business, or related fields (preferred)
- Basic understanding of social media platforms and content creation
- Familiarity with tools like Canva, Google Analytics, or Mailchimp is a plus
- Strong written and verbal communication skills
- A positive attitude, creative mindset, and eagerness to learn
Company Details
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Digital Marketing
Posted 1 day ago
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_***Company Overview _
Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.
We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.
Position Overview
We are seeking a Digital Marketing Strategist who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.
This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.
_ Key Responsibilities _
1. Website & User Experience (UX) Coordination
- Oversee the functionality and performance of the Flora Couture website
- Identify opportunities to improve the user journey and overall web experience
- Collaborate with developers and/or third-party partners to execute website updates
- Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)
2. SEO Strategy & Blogging
- Develop and implement SEO strategies to drive organic traffic and improve visibility
- Conduct keyword research and monitor analytics to assess and improve performance
- Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
- Ensure all content is optimized for both search and user engagement
3. Email Marketing & CRM
- Plan and execute email campaigns, from list segmentation to design and copywriting
- Maintain and grow our email list with a focus on engagement and retention
- Track performance metrics and optimize campaigns accordingly
- Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates
4. Social Media Strategy, Management & Content Creation
- Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
- Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
- Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
- Engage with followers and monitor analytics to improve content performance
5. Strategy Development & Reporting
- Provide ongoing recommendations for improving digital marketing performance
- Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
- Stay ahead of digital marketing trends and competitor strategies
_ Qualifications _
Experience: 5+ years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space
Technical Proficiency:
- Comfortable working with CMS platforms (e.g., WordPress, Shopify)
- Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Experience with email marketing platforms (e.g., Mailchimp)
- Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing
Communication: Excellent written and verbal communication skills
Design Sensibility: A strong eye for aesthetics and luxury branding
Interpersonal Skills: Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality
Adaptability: Ability to juggle multiple projects and shift priorities based on seasonal business needs
Initiative: Self-starter mindset with the ability to work independently and follow through
_Required Technical & Creative Skills _
- Graphic editing skills using Canva
- Basic photo editing skills using Lightroom
- Ability to shoot and edit photos and short-form video content for social
_Bonus Skills (Not Required ): _
- Experience with paid search or paid social ad campaigns
- Knowledge of floral and event industry terminology
- Experience in small-business or startup environments
- Familiarity with Photoshop
Additional Requirements
- Must be based in or willing to relocate to Las Vegas, NV
- Occasional travel for events may be required
- Reliable transportation is a must
Why Work With Us
At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.
Digital Marketing
Posted 6 days ago
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Values in Marketing: The Secret Sauce That Turns Scrollers into Loyal Fans Share this post How to Use Your Values as the Foundation of Your Blog Content Key Points Integrate Your Why : Embed your values in marketing at the core of every message so each campaign feels genuine and purpose-driven. Create Value-Driven Content Pillars : Use your values in marketing to define consistent blog pillars, inspiring topics that resonate with your ideal readers. Foster Loyalty Through Transparency : Showcase your values in marketing with personal stories and clear calls-to-action to earn trust and long-term engagement. You've probably heard a million times that values are important, yet skimmed post after post without ever learning how to actually put them to work in your marketing and content creation. Meanwhile, your feed is flooded with self-proclaimed experts bragging about their skills-dozens of them on Instagram alone-but you keep scrolling. Why? Because talking only about how good you are gets boring fast. Instead, you subconsciously land on the few experts whose personalities and values resonate with you. You follow them and (per a 2024 Sprinklr report) 79% of Gen Z buyers only purchase from brands they trust-and it takes about six months of consistent, values-driven content before you click Buy. In a world overflowing with quick answers-Google, ChatGPT, TikTok hacks-people still turn to blogs and Instagram because they want a real human . They crave stories, emotions, and authenticity-things no algorithm can fully replicate. Values are the bridge between what you promise and what people feel. Let's dig into what values really are , how to use values in marketing , and how to build content pillars that generate endless post ideas based on what you stand for. What Are Values-and Why Do They Matter? At their core, values are the principles that guide your decisions and shape your worldview. They aren't abstract ideals-they're what actually guide you through life and stand behind every choice you make: the spark behind every story you tell, every email you send, every campaign you launch. My Story: I walked away from the 9-to-5 grind because I craved freedom -the ability to work from a beach café or a mountain cabin. I chose self-employment to feed my curiosity , diving into new skills and ideas every day. And I needed creativity -the space to experiment, to stumble, and to innovate on my own terms. Those three values didn't just nudge me toward entrepreneurship ; they became the heartbeat of everything I create. Use this same approach: anchor your content in the values that light you up, and you'll transform every post from just another article into an invitation your audience can't resist. Connection : the need to feel close to others. Responsibility : the drive to protect and respect personal boundaries (think privacy). Well-Being : the desire for calm, focus, and balance. Think back to the last time you read something and thought, Wow, that could've been me. That's what happens when you pour your real, everyday values into your content-you stop getting lost in the crowd. Suddenly, you're not just another voice; you're the friend who gets them, the one they trust. Conversations spark -people comment, share, DM you their own stories-and your blog or feed starts to feel like a cozy living room they can't wait to revisit. Real-World Example: Apple's iOS Launches Every time Apple rolls out a new iOS update, it isn't a specs sheet-it's a story that speaks directly to your values : Connection. SharePlay in FaceTime isn't just another feature. Apple says, Imagine streaming a movie together while you chat-because being present matters most. Your privacy is non-negotiable; every app must ask before following you. Well-Being. Focus mode and revamped notifications aren't gimmicks. They promise, Your peace of mind comes first, with distractions paused until you decide it's time. By aligning each iOS enhancement with connection , privacy , and calm , Apple doesn't just list what's new-they honor the values you live by . The Data Behind Values-Driven Marketing 90% of Instagram users follow at least one business profile. 37.3% of U.S. Instagram users will make purchases via the platform in 2025; 29% already have. 70% of Instagram users engage with Stories daily. Those numbers don't skyrocket overnight. It takes months of delivering value-through your guiding principles, consistent tone, and helpful posts-before followers become customers. Identify and Articulate Your Core Values Before you next step, pause and ask yourself: What matters most to you? Think of three or four values that light you up-both personally and professionally. Examples: Freedom: Working from anywhere, on your own terms. Curiosity: The constant drive to learn, ask questions, and dive into new books. Creativity: Dreaming up fresh ideas and bringing them to life. Connection: Building community through meaningful conversations. Action Step: Grab a pen or open a blank doc. Answer: Which principles guide your daily decisions? When have you felt most aligned with your purpose? Refine to three to five core values. These will be the north star for your blog. Build Content Pillars from Your Values Imagine you're shooting a quick UGC video about why self-care matters so much to you. You hit record and look straight into the camera: This morning, as I smoothed on my favorite lavender cream, I was whisked back to my mom's nightly ritual-every time she'd pat on moisturizer, she'd spin me a bedtime story. That moment of warmth and connection taught me early that caring for yourself is an act of love, not vanity. Suddenly, you've done more than demo a product-you've tapped into connection and nostalgia , and anyone watching feels that shared human moment. Or imagine you're drafting an email newsletter on productivity hacks. Instead of dry bullet points, you open with: Remember when we were kids and our teachers told us to sharpen our pencils' before every test? That simple prep made everything feel possible. Today, my version of sharpening pencils is five minutes of guided breathing before I open my laptop-and it sets the tone for a calm, focused day. You've woven in growth and well-being , and your readers can practically smell the classroom chalk. On Instagram Stories, you share a behind-the-scenes clip of your workspace. As you pan from your laptop to a potted fern, you narrate: I keep this plant here because my grandmother used to talk to her garden each morning-she said every kind word made those leaves flourish. Whenever I see these green shoots, I remember that creativity and care go hand in hand. Now you've highlighted your values in a way that's cozy and relatable. Finally, when you write a blog post about overcoming the fear of public speaking, slip in a mini-anecdote: The first time I stood in front of a class, I carried my mom's handwritten recipe card in my pocket-her scrawl reminding me I belonged. That tiny scrap of paper grounded me, and now I teach clients to find their own recipe card'-a personal touchstone that fuels their confidence. You've anchored your advice in responsibility and support , giving every tip a human heartbeat. In every piece-video, email, Story, or blog-you're not just sharing advice; you're sharing moments that Value Sample Post Freedom Location-Independent Work Tips How to Set Up Your Office on a Beach Curiosity Learning Journeys 5 Books That Transformed My Marketing Strategy Creativity Innovative Content Experiments Turning Your Tweets into Mini-Podcasts Connection Community Spotlights Q&A with a Reader Who Grew Their Business Remotely Action Step: For each pillar, brainstorm 3-5 post ideas. That's 20 ideas from just four values! Keep your values front and center with these steps: Start with Why Open by reminding readers why this topic matters to you. As someone who lives for remote freedom, here are my go-anywhere office essentials. Show, Don't Just Tell Use personal stories or mini-case studies. Last month, I edited a blog post from a mountaintop-here's what I learned. Offer Actionable Takeaways Give clear steps readers can follow. 1) Choose a reliable VPN, 2) Pack a portable charger, 3) Test your setup before you go live. Pose Reflective Questions Invite engagement. What's one tool you can't work without on the road? Share below! Close with a Value Reminder Tie back to your core value. Every time you step outside an office, you honor your freedom. Imagine two coaches offering the same course-yet attracting totally different audiences: The Willpower Advocate Values: Independence, Discipline Style: Direct, motivational Post: Own Your Morning: 5 Rituals for Unshakeable Discipline Why It Works: Commands you to act. Feels like a rallying cry. The Gentle Healer Values: Self-Acceptance, Harmony Style: Soft, reflective Post: The Art of Pausing: How to Find Healing in Your Breath Why It Works: Invites calm reflection. Feels like a warm hug. Lesson: You don't need both approaches-pick the voice that aligns with your values and stay consistent. That authenticity turns casual scrollers into loyal followers. Maintain Consistency Across Channels: Values in Marketing Think about it: your blog post might be the spark, but every Tweet you send, every Instagram Story you share, every YouTube clip you upload-they all need to echo the same heartbeat. When you talk about freedom , don't just write a post-you could: Tweet : Woke up today in a tiny café by the sea. My office is wherever I choose. #DigitalNomad Instagram Story : A quick video panning from your laptop to the ocean, captioned Office view! Who else loves working anywhere? YouTube Short : 3 tips for staying productive when your desk is a hammock. Suddenly, you're not shouting Look at me! -you're inviting fellow freedom-lovers to see themselves in your life. That's how you attract people who get you-your loyal community who comment, share, and eventually become your biggest fans. Remember: everything in the world connects and flows from values. When you choose yours-whether it's freedom, curiosity, respect, or connection-and build all your content around them, you'll naturally draw in the right audience. Your Value Checklist: Does this post, Tweet, or Story reflect one of my core values? Will someone reading this think, That's exactly how I feel ? Is my tone consistent-whether I'm direct or gentle? Does my call-to-action invite action that aligns with my values? Use this checklist every time you create. That simple habit will keep your brand's message crystal clear and bring you the community you've been looking for. Article by Alla Levin Seattle-based lifestyle and marketing content creator. I build content funnels that guide your audience from scroll to action, blending storytelling, UGC, and smart strategy-so every piece of content has a purpose. About Author Hi, I'm Alla - a Seattle-based lifestyle and marketing content creator. I help businesses and bloggers get more clients through content funnels, strategic storytelling, and high-converting UGC. My content turns curiosity into action and builds lasting trust with your audience.Inspired by art, books, beauty, and everyday adventures! Luxury Brands Marketing: They Don't Sell Products-They Sell Dreams. All the information you need to understand the business world, your career, and marketing. All the information you need to understand the business world, your career, and marketing. Everything you need to navigate the business world, grow your career, and master marketing - explained clearly and practically. I do the research to understand your customer's journey, pain points, and what moves them to act I create content funnels rooted in a deep understanding of where readers are in their journey-meeting them with the right message at the right time I build content journeys that turn curiosity into conversion through storytelling, UGC, and smart funnels I constantly run CustDev interviews and test what converts best-so every piece of content is backed by real audience insight #J-18808-Ljbffr
Digital Marketing
Posted 11 days ago
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Work Location : Gachibowli , Hyderabad
Salary: DOE on Full time basis
Timings: EST Timings Monday/Friday,(6:30Pm to 3:30Am on IST)
Job Description: The candidate will develop, implement, and manage Digital marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness and acquire leads.
Key Responsibilities:
- Develop marketing strategies that align with the organization's business goals. Manage and
- execute campaigns across various digital channels, including email, social media, search
engines, and display advertising - Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyze trends to identify new opportunities and improve
- campaign performance.
- Stay up-to-date with emerging digital marketing trends and technologies.
Digital marketing professionals play a pivotal role in leveraging online platforms to promote brands, products, and services effectively. Their responsibilities encompass a wide range of tasks aimed at maximizing brand visibility, engaging target audiences, and driving measurable results. Here's an elaborate overview of the key roles and responsibilities in digital marketing:
Social Media Management:
Platforms: Facebook, Instagram, and other social platforms as agreed upon.
Deliverables:
25 postings per month (including designs, testimonials, and videos).
Each post will include appropriate descriptions, hashtags, and call-to-actions.
Google Ads:
Need to create and manage the following Google Ads campaigns:
Search Ads
Display Ads
Shopping Ads
Video Ads (YouTube Ads)
Local Service Ads
Discovery Ads
Meta Ads (Facebook & Instagram Ads):
Need to create and manage the following Meta Ads campaigns:
Image Ads
Video Ads
Carousel Ads
Slideshow Ads
Collection Ads
Stories Ads
Lead Ads
Dynamic Ads
Email Marketing:
Need to manage email marketing campaigns on behalf of the Client, which
include designing and sending marketing emails to the Clients subscriber list.
WhatsApp Marketing:
Need to create and manage WhatsApp marketing campaigns, including
message design and deployment.
Preferred Skills:
Proficiency in photo editing or image creation, and digital marketing. platforms like Google Ads, Meta Ads.
Qualifications: Proven experience managing Online Ads, Google Analytics & other digital marketing tools.
Excellent written and verbal communication skills.
Ability to work independently and as part of a collaborative team.
Professional development and career advancement opportunities.