7,021 Digital Marketing Specialists jobs in the United States
Digital Marketing Specialist - SEO/SEM
Posted 1 day ago
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Job Description
Responsibilities:
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive relevant traffic.
- Conduct keyword research, content gap analysis, and competitive analysis to identify new opportunities.
- Optimize website content, landing pages, and technical SEO elements for search engines.
- Plan, execute, and manage SEM campaigns across platforms like Google Ads and Bing Ads.
- Monitor campaign performance, analyze data, and optimize bids, budgets, and ad copy for maximum ROI.
- Track and report on key digital marketing metrics, including traffic, conversions, CTR, and CPA.
- Collaborate with content creators, web developers, and designers to ensure integrated marketing efforts.
- Stay up-to-date with the latest trends and best practices in SEO, SEM, and digital marketing.
- Conduct A/B testing on landing pages, ad copy, and other campaign elements to improve performance.
- Manage social media advertising campaigns to complement SEO and SEM efforts.
- Assist in developing overall digital marketing strategies and roadmaps.
Qualifications:
- Proven work experience as a Digital Marketing Specialist or similar role, with a strong focus on SEO and SEM.
- Demonstrable experience leading and managing successful SEO and SEM campaigns.
- Solid understanding of website analytics tools (e.g., Google Analytics, Adobe Analytics).
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and SEM platforms (e.g., Google Ads, Bing Ads Editor).
- Excellent analytical and problem-solving skills, with a data-driven approach.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a hybrid team environment.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
- Experience with email marketing and social media marketing is a plus.
- Familiarity with content management systems (CMS) and basic HTML/CSS.
Digital Marketing Specialist - SEO & SEM
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement effective Search Engine Optimization (SEO) strategies to improve organic search rankings and traffic.
- Conduct keyword research, competitor analysis, and website audits to identify opportunities for optimization.
- Manage and optimize Search Engine Marketing (SEM) campaigns, including Google Ads and Bing Ads, to drive targeted traffic and conversions.
- Create and manage paid social media advertising campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn).
- Develop engaging content for digital channels, including website copy, blog posts, and social media updates, ensuring alignment with SEO best practices.
- Monitor, analyze, and report on website traffic, campaign performance, and key marketing metrics using tools like Google Analytics, Google Search Console, and SEMrush.
- Implement A/B testing for landing pages, ad copy, and other marketing assets to maximize conversion rates.
- Stay up-to-date with the latest trends, algorithm updates, and best practices in SEO, SEM, and digital marketing.
- Collaborate with design and development teams to implement technical SEO recommendations.
- Manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
- Contribute to the overall digital marketing strategy and budget planning.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in digital marketing, with a proven track record in SEO and SEM.
- In-depth knowledge of SEO principles, keyword research tools, and on-page/off-page optimization techniques.
- Hands-on experience managing Google Ads and other PPC platforms.
- Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.
- Experience with SEO tools such as SEMrush, Moz, or Ahrefs.
- Strong understanding of content marketing and social media marketing strategies.
- Excellent analytical skills and the ability to interpret data to drive strategic decisions.
- Strong written and verbal communication skills.
- Detail-oriented with excellent organizational and project management abilities.
- Ability to work collaboratively within a team environment and meet tight deadlines.
- Familiarity with HTML, CSS, and website development principles is a plus.
Digital Marketing Specialist - SEO/SEM
Posted 11 days ago
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Job Description
Key responsibilities include developing and implementing comprehensive SEO strategies, including on-page, off-page, and technical SEO. You will manage SEM campaigns, including ad copy creation, bid management, and landing page optimization. A significant part of your role will involve A/B testing and conversion rate optimization (CRO) to maximize campaign effectiveness. You will also track and report on key digital marketing metrics, such as website traffic, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Staying up-to-date with the latest SEO and SEM best practices, algorithm updates, and industry trends is crucial. Collaboration with content creators, web developers, and other marketing team members to ensure a cohesive online presence is essential. Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and web analytics platforms (e.g., Google Analytics, Google Tag Manager) is required. This hybrid role, based in Boise, Idaho, US , offers a blend of remote work and in-office collaboration, providing flexibility while fostering team synergy. The ideal candidate is creative, analytical, and passionate about driving measurable results through digital marketing.
Digital Marketing Specialist - SEO/SEM
Posted 11 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website visibility.
- Conduct keyword research, competitor analysis, and technical SEO audits.
- Manage and optimize Google Ads (PPC) campaigns, including ad creation, bid management, and budget allocation.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Search Console, and SEMrush.
- Identify opportunities for content optimization and A/B testing to improve conversion rates.
- Collaborate with content creators and web developers to implement SEO recommendations.
- Stay current with the latest trends and best practices in SEO, SEM, and digital marketing.
- Develop and maintain performance dashboards and provide regular insights to stakeholders.
- Manage and optimize social media advertising campaigns.
- Contribute to the overall digital marketing strategy and identify new growth opportunities.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (3+ years) in SEO and SEM, with a demonstrated track record of success.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
- Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Strong analytical and problem-solving skills with the ability to interpret complex data.
- Excellent written and verbal communication skills.
- Ability to work independently and collaboratively in a remote team environment.
- Experience with content management systems (CMS) like WordPress is a plus.
- Certifications from Google Ads and Google Analytics are highly desirable.
- Must be a proactive learner and adaptable to the ever-changing digital landscape, and legally authorized to work in the US.
Digital Marketing Specialist - SEO/SEM
Posted 13 days ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage effective SEO strategies to improve organic search rankings and website visibility.
- Conduct keyword research, competitive analysis, and content optimization to enhance search engine performance.
- Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, including budget management, bid optimization, and ad copywriting.
- Monitor, analyze, and report on website traffic, campaign performance, and key marketing metrics using tools such as Google Analytics, SEMrush, and Ahrefs.
- Identify trends and insights to guide campaign development and improve user experience.
- Collaborate with content creators, web developers, and designers to ensure alignment of marketing initiatives with website and content strategies.
- Stay up-to-date with the latest trends and best practices in SEO, SEM, and digital marketing.
- Assist in the development of comprehensive digital marketing strategies for clients.
- Provide regular performance reports and actionable recommendations to clients and internal teams.
- Proactively identify opportunities for A/B testing and conversion rate optimization (CRO).
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of proven experience in SEO and SEM, with a strong understanding of search engine algorithms and digital advertising platforms.
- Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz) and SEM platforms (e.g., Google Ads, Bing Ads).
- Demonstrated success in improving organic search rankings and driving paid search ROI.
- Strong analytical skills with the ability to interpret complex data and generate actionable insights.
- Excellent written and verbal communication skills, with the ability to articulate strategies and results effectively.
- Ability to work independently and manage multiple projects simultaneously in a remote work environment.
- Creative and innovative thinking with a passion for digital marketing.
- Experience with content management systems (CMS) like WordPress is a plus.
- Certifications in Google Ads and Google Analytics are highly desirable.
Digital Marketing Specialist - SEO/SEM
Posted 17 days ago
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Job Description
Digital Marketing Specialist - SEO/SEM
Posted 18 days ago
Job Viewed
Job Description
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Digital Marketing Specialist, SEO/SEM
Posted 18 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings.
- Conduct keyword research, competitor analysis, and content gap analysis to identify opportunities.
- Optimize website content, structure, and technical aspects for search engines.
- Plan, execute, and optimize SEM campaigns across platforms like Google Ads and Bing Ads.
- Monitor campaign performance, analyze data, and provide actionable insights for optimization.
- Manage ad budgets effectively to maximize ROI.
- Create engaging and compelling ad copy and landing page content.
- Stay abreast of the latest SEO/SEM best practices, algorithm updates, and industry trends.
- Collaborate with content creators, web developers, and other marketing team members.
- Track and report on key marketing metrics, including website traffic, leads, conversions, and ROI.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (3+ years) in SEO and SEM strategy and execution.
- Hands-on experience with Google Analytics, Google Ads, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
- Strong understanding of search engine algorithms and ranking factors.
- Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
- Proficiency in content optimization and keyword research.
- Creative thinking and strong copywriting skills.
- Excellent communication and project management abilities.
- Ability to work independently and manage multiple priorities in a remote setting.
- Certifications in Google Ads or Google Analytics are a plus.
This is a fantastic opportunity for a digital marketing expert to drive impactful campaigns for a forward-thinking company. This role is based in Omaha, Nebraska, US .
Digital Marketing Specialist - SEO/SEM
Posted 22 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to increase organic search rankings and website traffic.
- Conduct keyword research, competitive analysis, and technical SEO audits.
- Optimize website content, structure, and technical elements for search engines.
- Manage and execute paid search campaigns (SEM) across platforms like Google Ads and Bing Ads.
- Monitor, analyze, and report on campaign performance, including key metrics such as CTR, conversion rates, and ROI.
- Optimize SEM campaigns for budget efficiency and maximum return on investment.
- Collaborate with content creators and web developers to ensure SEO best practices are implemented.
- Stay up-to-date with the latest SEO/SEM trends, algorithm updates, and best practices.
- Utilize analytics tools (e.g., Google Analytics, Search Console) to track performance and derive insights.
- Identify opportunities for A/B testing and conversion rate optimization (CRO).
- Contribute to overall digital marketing strategy and collaborate with other marketing team members.
- Prepare regular performance reports for management, highlighting key achievements and areas for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on SEO and SEM.
- Proven track record of successful SEO and SEM campaign management.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Analytics.
- Experience managing paid search campaigns (Google Ads, Bing Ads).
- Understanding of website analytics, A/B testing, and CRO principles.
- Excellent analytical, problem-solving, and data interpretation skills.
- Strong written and verbal communication skills.
- Ability to work independently and collaboratively in a hybrid environment.
- Certifications in Google Ads and Google Analytics are a plus.
Digital Marketing Specialist - SEO & SEM
Posted 23 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
- Manage and optimize paid search campaigns (PPC) across platforms like Google Ads and Bing Ads.
- Conduct keyword research, competitor analysis, and market trend monitoring.
- Create and curate engaging content for various digital channels, including website, blog, and social media.
- Manage social media profiles, develop content calendars, and monitor engagement.
- Analyze website traffic and campaign performance using tools like Google Analytics, SEMrush, and HubSpot.
- A/B test landing pages, ad copy, and email campaigns to maximize conversion rates.
- Collaborate with design and development teams to ensure website optimization and user experience.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Report on campaign performance to stakeholders, providing insights and recommendations for improvement.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, with a proven track record in SEO and SEM.
- Proficiency in Google Analytics, Google Ads, and SEO tools (e.g., Moz, Ahrefs, SEMrush).
- Strong understanding of content marketing, social media marketing, and email marketing.
- Excellent analytical skills and ability to interpret data to drive strategy.
- Creative mindset with strong writing and communication skills.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Ability to work effectively both independently and as part of a team in a hybrid work environment.