6 Digital Marketing jobs in Buffalo
Select Digital Search Engine Marketing Strategist
Posted 2 days ago
Job Viewed
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Select Digital Search Engine Marketing Strategist
Posted 10 days ago
Job Viewed
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Select Digital Search Engine Marketing Strategist
Posted today
Job Viewed
Job Description
Select Digital Search Engine Marketing Strategist
As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.
The Select Digital SEM Strategist Level II will work with our existing Select Digital team to provide strategic SEM services for our clients. The SEM Strategist will be responsible for researching, identifying and implementing emerging SEM trends and tactics.
This role will manage all aspects of day-to-day SEM strategy for clients. As part of the Select Digital Team, this individual will create new campaigns, develop targeted keyword lists, conduct bid management and optimization, prepare reports and analyze landing pages and keyword copy in support of advertiser goals. Confidence, accountability and action-oriented attitude and habits are keys to success.
Success metrics will be based on growth in overall qualified PPC traffic and conversions for a specific customer base.
The ideal candidate should also be comfortable in a client facing role with strong written and verbal communication skills. This individual will be required to present strategic SEM implementation plans and reports to our clients via conference calls. Candidate must possess organizational and time management skills as they will be responsible for the management of several advanced SEM campaigns.
ESSENTIAL FUNCTIONS:
- Develops keyword lists and ad copy for search campaigns.
- Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
- Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
- Creates new paid search campaigns utilizing various internal Web-based systems.
- Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
- Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
- Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
- Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
- Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
- Performs in depth keyword research and strategic analysis.
- Performs competitive keyword and strategic analysis.
- Implements lead tracking systems.
- Monitors and implements new and emerging trends in SEM.
- Recommends changes in methods to increase traffic to websites.
- Performs other related duties as assigned.
EDUCATION/EXPERIENCE:
A BA/BS Degree is preferred. 1-3 years SEM campaign management experience is required. Candidate must have strong verbal and written communication skills.
KNOWLEDGE/SKILLS:
The incumbent/candidate must have a high-level knowledge of and previous experience with SEM, Analytics, and Tag Manager, along with a detailed work ethic, be highly motivated, well organized, and be able to communicate effectively with a diverse group of individual customers, as well as all levels of employees. Candidate must have solid time management and written/oral communication skills. Organizational skills and the ability to manage multiple simultaneous projects and resources are required.
In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate range, if hired in New York State, is $45,000-$50,000. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.
Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.
#LI-KR1 #LI-Remote
Social Media Manager - Used Car Sales
Posted 8 days ago
Job Viewed
Job Description
Join to apply for the Social Media Manager - Used Car Sales role at VALU AUTO CARE CENTERS
4 days ago Be among the first 25 applicants
Job DescriptionWe are looking for a Social Media Manager to join our team! You will be responsible for managing our social media marketing for our business. This is a contract position, and you will oversee our social media presence (Facebook, Instagram, TikTok, etc.) to generate leads and customers.
Responsibilities:- Oversee and coordinate social media for our business
- Post updates and successes for our business
- Create new content to promote the business
- Upload pictures of completed projects and car sales
- Monitor and report on customer satisfaction
- Previous experience managing social media for businesses
- Experience with all social media platforms (Facebook, Instagram, TikTok, etc.)
- Ability to complete projects on time and within budget
- Deadline and detail-oriented
We have been in business for over 35 years with an extensive customer base. At Valu Muffler & Brake Auto Centers, we work hard to earn your trust and loyalty. Your satisfaction is our top priority each day. We understand what makes customer service truly outstanding and aim to provide caring customer service that will bring you back. We know auto repair in Western New York offers many options, and we strive to stand out with exceptional service.
Additional Information- Seniority level: Mid-Senior level
- Employment type: Contract
- Job function: Marketing and Sales
- Industries: Individual and Family Services
#J-18808-Ljbffr
Senior Marketing Specialist, Paid Media
Posted 8 days ago
Job Viewed
Job Description
Location: Preference is hybrid within footprint
Overview:
As a Senior Marketing Specialist, Paid Media, you will play a critical role in planning, executing, and optimizing paid media campaigns across multiple digital platforms. Your expertise will help increase brand awareness, drive consumer consideration, and deliver measurable campaign results that align with our business goals.
Primary Responsibilities:
-
Develop and execute paid media strategies with a strong emphasis on video advertising across platforms such as Google Ads, Meta Ads, CTV, and more.
-
Manage end-to-end campaign execution, including campaign set up/media buying, tracking, budget allocation/pacing, bid management, optimization and reporting.
-
Continuously optimize campaigns based on real-time performance data to maximize ROI and meet KPIs.
-
Collaborate closely with creative teams on creative strategy thataligns with campaign goals and resonates with target audiences.
-
Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.
-
Stay up to date with the latest trends, tools, and best practices in digital paid media and video advertising.
-
Develop, implement, and iterate on testing strategies - campaign types, bid strategies, ad forms, new channels, etc. -to continuously improve brand awareness and consideration.
-
Work cross-functionally with brand advertising, business line marketing,creative, agency partners, and analytics teams to ensure cohesive marketing efforts.
-
Complete other related duties as assigned.
Managerial/Supervisory Responsibilities:
None
Education and Experience Required:
Bachelor's Degree + 3 years of proven experience in digital paid media with a focus on video advertising and campaign optimization. (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
Strong expertise in media buying across platforms such as Google Ads (YouTube) and Meta Ads. Experience with DSPs a plus.
Demonstrated ability to drive brand awareness and consumer consideration through targeted paid media campaigns.
Proficient in using analytics tools and data visualization tools to interpret data and optimize campaigns.
Excellent understanding of digital marketing KPIs, attribution models, and budget management.
Strong analytical mindset with the ability to derive actionable insights from complex data sets.
Effective communication and collaboration skills. Able to clearly explain complex topics to a variety of stakeholders with varying paid media knowledge.
Experience working in fast-paced, agile marketing environments is a plus.
Excellent attention to detail
Strong problem solver who can conceive and create creative solutions to challenges.
Willing to continuously learn the skills necessary for personal and team growth.
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $71,985.72 - $119,976.20 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.
Location
Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
Senior Marketing Specialist, Paid Media
Posted 10 days ago
Job Viewed
Job Description
**Overview:**
As a Senior Marketing Specialist, Paid Media, you will play a critical role in planning, executing, and optimizing paid media campaigns across multiple digital platforms. Your expertise will help increase brand awareness, drive consumer consideration, and deliver measurable campaign results that align with our business goals.
**Primary Responsibilities:**
+ Develop and execute paid media strategies with a strong emphasis on video advertising across platforms such as Google Ads, Meta Ads, CTV, and more.
+ Manage end-to-end campaign execution, including campaign set up/media buying, tracking, budget allocation/pacing, bid management, optimization and reporting.
+ Continuously optimize campaigns based on real-time performance data to maximize ROI and meet KPIs.
+ Collaborate closely with creative teams on creative strategy thataligns with campaign goals and resonates with target audiences.
+ Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations to stakeholders.
+ Stay up to date with the latest trends, tools, and best practices in digital paid media and video advertising.
+ Develop, implement, and iterate on testing strategies - campaign types, bid strategies, ad forms, new channels, etc. -to continuously improve brand awareness and consideration.
+ Work cross-functionally with brand advertising, business line marketing,creative, agency partners, and analytics teams to ensure cohesive marketing efforts.
+ Complete other related duties as assigned.
**Managerial/Supervisory Responsibilities:**
None
**Education and Experience Required:**
Bachelor's Degree + 3 years of proven experience in digital paid media with a focus on video advertising and campaign optimization. (Or in Lieu of a degree, a combination of 7 years of higher education and relevant experience)
Strong expertise in media buying across platforms such as Google Ads (YouTube) and Meta Ads. Experience with DSPs a plus.
Demonstrated ability to drive brand awareness and consumer consideration through targeted paid media campaigns.
Proficient in using analytics tools and data visualization tools to interpret data and optimize campaigns.
Excellent understanding of digital marketing KPIs, attribution models, and budget management.
Strong analytical mindset with the ability to derive actionable insights from complex data sets.
Effective communication and collaboration skills. Able to clearly explain complex topics to a variety of stakeholders with varying paid media knowledge.
Experience working in fast-paced, agile marketing environments is a plus.
Excellent attention to detail
Strong problem solver who can conceive and create creative solutions to challenges.
Willing to continuously learn the skills necessary for personal and team growth.
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $71,985.72 - $119,976.20 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation.
**Location**
Buffalo, New York, United States of America
M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
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