5,118 Digital Publishing jobs in the United States

Our client is a dynamic media organization seeking an innovative Senior Digital Marketing Manager with a strong focus on Content Strategy to be based in **Boise, Idaho, US**. This role is critical for developing and executing data-driven digital marketing campaigns that enhance brand visibility, drive engagement, and generate leads. You will be responsible for overseeing content creation, optimizing digital channels, and analyzing campaign performance to achieve marketing objectives. This is an exciting opportunity to make a significant impact on our client's online presence and storytelling.

Key Responsibilities include:

• Developing and implementing comprehensive digital marketing strategies aligned with business goals.
• Leading the creation of compelling and engaging content across various digital platforms (website, social media, email, blogs).
• Managing and optimizing SEO/SEM campaigns to improve organic search rankings and drive targeted traffic.
• Overseeing social media strategy, community management, and paid social advertising.
• Developing and executing email marketing campaigns, including segmentation, automation, and performance tracking.
• Analyzing digital marketing campaign performance using analytics tools (e.g., Google Analytics, SEMrush) and providing actionable insights.
• Collaborating with creative teams, web developers, and sales departments to ensure cohesive brand messaging and campaign execution.
• Staying current with digital marketing trends, emerging technologies, and best practices.
• Managing the digital marketing budget and ensuring ROI optimization.
• Mentoring junior marketing team members and fostering a culture of continuous learning.

The ideal candidate will possess a Bachelor's degree in Marketing, Communications, Journalism, or a related field. A minimum of 6 years of experience in digital marketing, with a proven track record in content strategy and campaign management, is required. Demonstrable expertise in SEO, SEM, social media marketing, email marketing, and content marketing is essential. Strong analytical skills and proficiency with digital analytics platforms are a must. Excellent written and verbal communication skills, with a keen eye for detail and creativity, are highly valued. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CMS platforms (e.g., WordPress) is beneficial. The ability to manage multiple projects simultaneously in a fast-paced environment is crucial. This role requires a strategic thinker with a passion for storytelling and a commitment to achieving measurable results. The hybrid work arrangement offers a balance of collaboration and flexibility.

Our client, a dynamic force in the creative industries, is seeking a highly motivated Senior Digital Marketing Specialist with a focus on Content Strategy to join their growing team. This is a fully remote position, allowing you to contribute to impactful marketing campaigns from your home office. You will be responsible for developing and executing comprehensive digital marketing strategies centered around compelling content. Your role will involve creating and managing engaging content across various platforms, including social media, blogs, email newsletters, and website copy, to enhance brand awareness, drive traffic, and generate leads. You will conduct market research, analyze competitor activities, and identify emerging trends to inform content creation and campaign optimization.

The ideal candidate will have a Bachelor's degree in Marketing, Communications, English, or a related field, with at least 5 years of proven experience in digital marketing and content strategy. A strong portfolio showcasing successful content campaigns, SEO optimization, social media management, and email marketing is required. Proficiency in content management systems (CMS), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics) is essential. Excellent writing, editing, and storytelling skills are paramount, along with a keen understanding of audience segmentation and user engagement strategies. You should possess strong analytical skills to measure campaign performance, derive insights, and iterate on strategies. Experience with graphic design tools or video editing software is a plus. The ability to work effectively in a collaborative, remote environment, manage multiple projects, and adapt to evolving digital landscapes is crucial. Join us to craft compelling narratives and drive impactful digital experiences.

Our client is a leading innovator in the entertainment sector, seeking a visionary Senior Digital Marketing Manager with a specialization in Content Strategy. This is a fully remote, first-of-its-kind role designed to shape and execute groundbreaking digital marketing campaigns that resonate with global audiences. You will be instrumental in developing compelling content strategies that drive engagement, brand awareness, and audience growth across all digital platforms.

Key responsibilities include:

• Developing and executing a comprehensive digital content strategy aligned with overall marketing objectives and brand positioning.
• Overseeing the creation, curation, and distribution of engaging content across various channels, including social media, blogs, video platforms, and email marketing.
• Managing content calendars, ensuring timely delivery and consistency in brand voice and messaging.
• Conducting market research and audience analysis to identify emerging trends and opportunities for content innovation.
• Collaborating with creative teams, product marketing, and external agencies to produce high-quality, impactful content.
• Analyzing content performance metrics (e.g., engagement rates, conversion rates, reach) and using data to optimize future strategies.
• Managing SEO and SEM initiatives related to content to maximize organic and paid reach.
• Staying ahead of industry best practices, emerging platforms, and digital marketing technologies.
• Leading and mentoring a team of content specialists and digital marketers.
• Reporting on campaign performance and providing strategic recommendations to senior leadership.

The ideal candidate will possess a deep understanding of the entertainment landscape and a proven track record in developing and executing successful digital marketing campaigns. Exceptional writing, editing, and storytelling skills are a must. You should be proficient in content management systems (CMS), social media management tools, analytics platforms (Google Analytics), and SEO best practices. Strong strategic thinking, analytical capabilities, and project management skills are essential. This role requires a creative individual with a data-driven approach, who can thrive in a fast-paced, remote-first environment and inspire a distributed team.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum of 7 years of experience in digital marketing, with a strong focus on content strategy and creation.
• Proven experience in the arts & entertainment industry is highly desirable.
• Demonstrated success in developing and implementing multi-channel content strategies.
• Expertise in SEO, SEM, social media marketing, and email marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent leadership, communication, and interpersonal skills.
• Ability to manage multiple projects simultaneously and meet deadlines.

This is an exceptional remote opportunity to shape the digital presence of a world-renowned entertainment brand. Join us from your home office and be a pivotal part of bringing incredible experiences to audiences worldwide, impacting our presence originating from Indianapolis, Indiana, US .

Our client, a prominent player in the arts and entertainment industry, is looking for a strategic and creative Senior Digital Marketing Manager to lead their content strategy initiatives. This is a fully remote position, enabling you to contribute to our client's success from the comfort of your home office. The ideal candidate will have a passion for the arts and a proven track record in developing and executing successful digital marketing campaigns, with a specific focus on compelling content creation and distribution. You will be responsible for defining the overall content marketing strategy, managing editorial calendars, overseeing the creation of engaging content across various digital platforms (social media, blogs, video, email), and analyzing content performance to optimize engagement and reach. This role requires a deep understanding of SEO best practices, social media trends, and audience engagement strategies within the arts and entertainment landscape. The ability to translate creative concepts into measurable marketing outcomes is crucial. Collaboration with creative teams, PR, and business development will be integral to this role. We are seeking an individual with exceptional writing, editing, and storytelling skills, combined with strong analytical capabilities. This remote-first position demands excellent communication and project management skills, as well as the ability to work autonomously and proactively. You will have the opportunity to shape the digital narrative for exciting projects and cultural events. This role offers a fantastic opportunity to blend your passion for the arts with your expertise in digital marketing. Our client is committed to fostering a vibrant and innovative remote work culture. You will be instrumental in driving audience growth and engagement for key initiatives, working closely with stakeholders to ensure brand consistency and impact across all digital touchpoints. The role is anchored to our client's operations in New York City, New York, US , but is performed entirely remotely.

Our client, a dynamic entity in the media and public relations sector, is looking for a creative and data-driven Digital Marketing Specialist to enhance their online presence. This hybrid role, based in Salt Lake City, Utah, US , will focus on developing and executing innovative social media and content strategies. You will be responsible for managing all social media channels, creating engaging content, analyzing campaign performance, and identifying opportunities to expand reach and engagement. Key responsibilities include developing and implementing social media strategies aligned with marketing goals, creating compelling written and visual content (including graphics, videos, and blog posts), monitoring social media trends and competitor activities, and engaging with online communities to build brand loyalty. You will also work closely with the PR team to amplify media coverage and manage online reputation. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with at least 4 years of experience in digital marketing, with a strong emphasis on social media management and content creation. Proficiency in social media management tools (e.g., Hootsuite, Sprout Social), analytics platforms (e.g., Google Analytics, social media insights), and basic graphic design or video editing skills is required. Excellent written and verbal communication skills, a creative mindset, and a passion for storytelling are essential. This is an exciting opportunity to shape the digital narrative of our brand and contribute to impactful marketing campaigns in a collaborative and flexible hybrid work environment.

**Koniag Professional Services,** a Koniag Government Services company, is seeking a Content Strategy Lead to support KPS and our government customer in Washington, DC. _This position is for a Future New Business Opportunity._
We offer competitive compensation and an extraordinary benefits package including health, dental and vision insurance, 401K with company matching, flexible spending accounts, paid holidays, three weeks paid time off, and more.
Koniag Professional Services, is seeking an experienced Content Strategy Lead to develop and execute comprehensive content strategies for our government clients. The ideal candidate will have a strong background in information architecture, content organization, user experience design, and social media management, particularly within the human services or public health sectors. This role requires someone who can effectively manage large volumes of content, maintain brand consistency across multiple channels, and leverage data to drive content decisions. The Content Strategy Lead will play a crucial role in ensuring our clients' messaging reaches diverse audiences effectively and efficiently.
**Essential Functions, Responsibilities & Duties may include, but are not limited to:**
The Content Strategy Lead will be responsible for developing and implementing content strategies that align with organizational goals and user needs. Principal responsibilities include:
+ Design and implement comprehensive content strategies across multiple channels for diverse audiences
+ Develop and maintain information architecture for websites with 2,000+ content pieces, ensuring optimal organization and accessibility
+ Create and enforce content governance policies, editorial guidelines, and style standards
+ Lead content audits, gap analyses, and content mapping exercises to identify opportunities for improvement
+ Collaborate with UX designers to ensure content strategy aligns with user experience principles and objectives
+ Manage the content lifecycle from planning and creation through publication, maintenance, and archiving
+ Develop and execute social media strategies that effectively represent the brand voice and engage target audiences
+ Analyze content performance metrics and user behavior data to inform strategic decisions and optimize content
+ Coordinate with subject matter experts to ensure technical accuracy and compliance with regulatory requirements
+ Create and maintain content calendars and workflows to ensure timely delivery of high-quality content
+ Develop personas and user journey maps to guide content creation and distribution efforts
+ Lead or participate in stakeholder interviews, user research, and content testing activities
+ Train and mentor content creators on best practices, editorial standards, and brand guidelines
+ Collaborate with multiple external partners to align content initiatives and messaging
+ Stay current with industry trends, best practices, and emerging technologies in content strategy
**Requirements:**
+ Demonstrated ability to represent tone and voice for a brand and uphold editorial standards of style
+ Proven ability to coordinate medium to long-term content strategy through multiple channels to diverse audiences
+ Strong analytical skills with the ability to aggregate and act on data from multiple sources
+ Excellent interpersonal skills with a track record of successful collaboration with multiple external partners
+ Clear and diplomatic oral and written communication abilities
+ Proficiency in content management systems (CMS) and digital asset management tools
+ Knowledge of SEO principles and best practices
+ Understanding of content accessibility guidelines and requirements
+ Experience with content strategy documentation (content models, taxonomies, workflows)
+ Ability to translate complex information into clear, engaging content
+ Project management skills to coordinate multiple content initiatives simultaneously
+ Knowledge of content governance frameworks and implementation approaches
+ Proficiency with analytics platforms and data visualization tools
+ Adaptability to change priorities and requirements
+ Ability to obtain and maintain required security clearances
**Education:**
+ Bachelor's Degree from an accredited university/college in Communications, English, Journalism, Marketing, Information Design, or related field
**Work Experience, Knowledge, Skills & Abilities:**
+ Minimum of five years of experience in content strategy or related roles
+ At least two years of experience engaged in high-level content organization and information architecture for a website with 2,000+ pieces of content
+ Two years of experience engaged in various aspects of user experience design
+ Professional social media management experience
+ Experience working with human services or public health organizations, with preference for early childhood service delivery experience
**Desired Skills and Competencies:**
+ Master's degree in a relevant field
+ Proficient in Spanish
+ Project Management Professional (PMP) certified
+ Certified and experienced in Agile methodologies
+ At least five years of experience as staff in a Head Start program
+ Certifications in content strategy, UX design, or related areas
+ Experience working with federal agencies and understanding of government communications requirements
+ Knowledge of early childhood development programs, policies, and communications needs
+ Experience with multilingual content strategy and localization
+ Familiarity with personalization and marketing automation technologies
+ Background in change management and organizational communications
+ Experience with video content strategy and production
+ Knowledge of Section 508 compliance and WCAG accessibility standards
+ Experience with content migration and re-platforming initiatives
+ Proficiency with design and prototyping tools (Adobe Creative Suite, Figma, etc.)
+ Experience in conducting content-focused usability testing
+ Background in behavioral science or psychology as applied to communications
**Our Equal Employment Opportunity Policy**
The company is an equal opportunity employer. The company shall not discriminate against any employee or applicant because of race, color, religion, creed, ethnicity, sex, sexual orientation, gender or gender identity (except where gender is a bona fide occupational qualification), national origin or ancestry, age, disability, citizenship, military/veteran status, marital status, genetic information or any other characteristic protected by applicable federal, state, or local law. We are committed to equal employment opportunity in all decisions related to employment, promotion, wages, benefits, and all other privileges, terms, and conditions of employment.
The company is dedicated to seeking all qualified applicants. If you require an accommodation to navigate or apply for a position on our website, please get in touch with Heaven Wood via e-mail at or by calling to request accommodations.
_Koniag Government Services (KGS) is an Alaska Native Owned corporation supporting the values and traditions of our native communities through an agile employee and corporate culture that delivers Enterprise Solutions, Professional Services and Operational Management to Federal Government Agencies. As a wholly owned subsidiary of Koniag, we apply our proven commercial solutions to a deep knowledge of Defense and Civilian missions to provide forward leaning technical, professional, and operational solutions. KGS enables successful mission outcomes for our customers through solution-oriented business partnerships and a commitment to exceptional service delivery. We ensure long-term success with a continuous improvement approach while balancing the collective interests of our customers, employees, and native communities. For more information, please visit_ _ _._
**_Equal Opportunity Employer/Veterans/Disabled. Shareholder Preference in accordance with Public Law 88-352_**
**Job Details**
**Job Family** **Proposal Positions**
**Pay Type** **Salary**

Content Strategy Manager

Reports to: Director of Content Strategy Brands: Country Living and The Pioneer Woman

Why This Role? We're looking for a creative, curious, and data-savvy Content Strategy Manager to help shape the future of two beloved Hearst Magazines Lifestyle brands: Country Living and The Pioneer Woman. If you're passionate about how audiences discover and engage with contentand excited to experiment, optimize, and think strategicallyyou'll thrive in this role.

About the Team At Hearst Magazines, we create media that moves minds, products and ideas. Backed by a collaborative, supportive culture and a commitment to bold, original work, we're not just shaping the future of mediawe're redefining how people connect, engage and experience the world around them. Join us and be part of shaping what's next.

Key Responsibilities

• Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships).
• Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms.
• Monitor industry trends and real-time news to identify timely and relevant content opportunitiesalways backed by audience insights.
• Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
• Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments.
• Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
• Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
• Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.

Qualifications

Must-Haves:

• 3+ years of experience in content strategy, with a focus on both technical and editorial SEO
• Proficiency with SEO tools and analytics platforms, including Google Discover, Google Analytics, Google Search Console, and SEMrush
• Comfortable working with data and turning insights into content strategies
• Excellent organizational and project management skills, with the ability to prioritize and meet deadlines
• Strong written and verbal communication skills, with a collaborative and inclusive mindset
• A growth-oriented approach and a curiosity about digital audience behaviors

Nice-to-Haves:

• Familiarity with AI tools and platforms for content optimization
• Knowledge of affiliate commerce and/or membership strategy
• Coding experience (e.g., Python, JavaScript)
• Personal interest in food, home, or lifestyle content

What We Offer

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

Compensation: The base salary for this role is between $74,000 - $89,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Location: This role is currently based in the NYC office at least 3 days a week. No remote option.

Equal Employment Opportunity Statement: Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

As an Analyst, Podcast Content Strategy you will play a critical role in supporting the growth and expansion of our podcast business. This role will help drive audience and revenue growth by delivering strategic insights and recommendations for our podcast partners and internal teams. You will act as a key bridge between data and strategy, helping partners understand audience behavior, identify growth opportunities, and optimize performance. You will support deal evaluations, assist with financial modelling, and ensure accurate KPI tracking and reporting for podcast portfolio.

What you'll do:

• Track, analyze, and communicate the impact of recommendations to internal and external stakeholders.
• Support the deal evaluation process by developing analytical frameworks to assess content investment opportunities.
• Collaborate with Business Development during deal negotiations by analyzing historical data and assessing the business impact of various deal terms.
• Prepare and present compelling presentations that contextualize data, highlight key business drivers, and offer actionable recommendations.
• Work cross-functionally with Sales, Partnerships, Business Development, Marketing, and Content Partners to implement strategic initiatives.
• Track, analyze, and communicate the impact of recommendations to internal and external stakeholders.
• Support the deal evaluation process by developing analytical frameworks to assess content investment opportunities.
• Collaborate with Business Development during deal negotiations by analyzing historical data and assessing the business impact of various deal terms.
• Meet with Content Partners to provide data and insights on audience performance, revenue metrics, and business trends.
• Manage ad-hoc data requests and provide strategy recommendations tailored to the needs of Content Partners and internal teams.
• Manage internal approval processes for content deals, ensuring alignment across Sales, Finance, Programming, and Marketing teams.
• Update and maintain external KPI reporting documentation for partners, ensuring accuracy and transparency.

What you'll need:

• 2+ years of financial modeling experience, with a strong ability to analyze data and provide actionable insights. Experience in investment banking, management consulting, or media industry preferred.
• Bachelor's Degree in Business, Finance, Economics, or equivalent work experience.
• Proficiency in Google Suite and Microsoft Office, particularly Excel (e.g., pivot tables, formulas, modeling).
• Strong communication and presentation skills to effectively convey data and strategy.
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A collaborative mindset and ability to work effectively with cross-functional teams.
• Familiarity with data visualization tools (e.g., Tableau, Power BI) and SQL is a plus.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $65,000 to $80,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

#LI-BM1

R- -9

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetic, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that health care can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of six consumer-facing brands: Aspen Dental, Motto Clear Aligners, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and AZPetVet. Each brand has access to a deep community of experts, tools, and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
**Position Overview:**
Director of Social & Content Strategy The Aspen Group (TAG) is seeking a forward-thinking Director of Social & Content Strategy to drive a modern, integrated approach to content creation, distribution, and optimization. Reporting to the VP of Brand / Integrated Marketing, this leader will own social media strategy and execution while also shaping how content drives awareness, engagement, acquisition, and retention across all touchpoints.
This role requires a unique blend of storytelling, content strategy, and performance-minded marketing. The ideal candidate deeply understands how to build brand affinity through content, but also how to architect that content across the full acquisition funnel-from awareness to conversion-and in close partnership with the media team to maximize performance.
You will ensure Aspen and its family of brands remain at the forefront of consumer attention by delivering innovative, insight-driven content strategies that fuel growth, strengthen trust, and build long-term loyalty.
**Responsibilities**
Content Strategy Leadership
+ Define and execute a content strategy that balances brand storytelling with performance-driven outcomes, ensuring content is tailored to every stage of the acquisition funnel.
+ Build frameworks for how content ladders into awareness, consideration, conversion, and loyalty across digital, social, and owned channels.
+ Champion a test-and-learn approach to creative development and distribution, optimizing content for performance in partnership with the Media team.
Social Media Ownership
+ Lead the paid and organic social media strategy across platforms (Instagram, TikTok, LinkedIn, X, Facebook, YouTube, Reddit, and emerging platforms).
+ Scale Aspen's social voice to be authentic, differentiated, and trend-forward while balancing governance and brand reputation.
+ Drive growth through innovative use of creator partnerships, user-generated content, and new activation models.
Integrated Content & Media Partnerships
+ Partner closely with Media, Creative, Communications, and Brand Marketing teams to ensure content is consistent, measurable, and performance-optimized across all channels.
+ Translate media insights into actionable creative briefs and content strategies that drive measurable ROI.
+ Build bridges between organic and paid, ensuring cohesive storytelling across campaigns and always-on initiatives.
Performance & Analytics
+ Set clear KPIs and measurement frameworks for content effectiveness across the funnel.
+ Partner with analytics and media teams to continuously monitor content performance, uncover insights, and optimize strategies.
+ Deliver clear, data-backed recommendations and thought leadership to senior stakeholders.
Leadership & Innovation
+ Lead agency relationships and external creators while ensuring brand standards are upheld.
+ Stay ahead of cultural, consumer, and digital trends to ensure Aspen remains a leader in content and social innovation. Cultivate a culture of experimentation, learning, and agility within the broader marketing team.
**Requirements**
+ 10+ years of experience in content strategy and social media marketing, with proven leadership in consumer-facing brands.
+ Demonstrated ability to translate content into measurable business impact across the funnel.
+ Deep knowledge of paid and organic social, with hands-on experience managing campaigns and content at scale.
+ Experience building integrated content strategies in partnership with media, brand, and creative teams.
+ Strong analytical skills and proficiency with performance tracking and social listening tools.
+ Excellent leadership, communication, and collaboration skills.
+ Bachelor's degree in Marketing, Communications, or related field (Master's degree a plus).
If you are an applicant residing in California, please view our privacy policy here:
Salary:Annual pay range: $150,000 - $180,000, plus bonus/incentives
+ A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match