2,689 Digital Specialist jobs in the United States

Bastion is a dynamic, growing force in modern marketing—built to position brands and businesses for lasting strength. We are seeking a knowledgeable, data-driven Digital Specialist with hands-on experience in Google Ads, Meta Ads, Programmatic Display Advertising, and web analytics to join our team. In this role, you’ll be responsible for ideating, executing, and managing digital and paid media strategies across multiple channels and clients.

RESPONSIBILITIES

Digital Advertising Strategy & Execution

• Plan, implement, and optimize multi-channel digital advertising campaigns.
• Execute campaign creation, audience building, ad trafficking, and conversion tracking.
• Monitor accounts daily to track budget and performance.
• Conduct regular data-driven optimizations to improve conversions and KPI efficiency.
• Perform market research and competitive analysis to enhance campaign targeting.
• Identify audience segments to improve engagement and conversion rates.
• Launch and manage campaigns across:

Google Ads (Search, Display, YouTube)

Meta Ads

Programmatic Display Networks

Data & Performance Analysis

• Utilize Google Analytics (GA4), Google Tag Manager, Google Search Console, and SEMrush to measure performance and insights.
• Create and present clear, actionable client-facing and internal reports (weekly/monthly).
• Analyze performance metrics and identify issues, trends, and improvement opportunities.
• Provide insights and actionable recommendations to optimize campaigns and media spend.
• Comfortable using Excel to export, manipulate, and analyze performance data.
• Execute A/B testing and other optimization methodologies.

Website & SEO Optimization

• Audit website content and flow to improve user experience, conversion rate, and SEO performance.
• Recommend and implement on-site improvements based on web analytics and traffic behavior.
• Collaborate with content, creative, and development teams to align website goals with campaign strategies.

Collaboration & Communication

• Collaborate with social, creative and account teams to align programs and deliver the best quality work on time and within budget.
• Partner with creative and content teams to provide data-backed guidance for ad development and messaging.
• Stay informed on the latest digital marketing trends, tools, and best practices.
• Proactively suggest workflow and process improvements.
• Provide insight to creative and account teams for optimization of ad creative
• Contribute to the development of ad creative, landing pages, and sales funnels.

QUALIFICATIONS

• 2+ years of experience in digital marketing or a similar role.
• Demonstrated success managing and optimizing digital campaigns with measurable results.
• Ability to launch, optimize and manage:

Google Ads (Search, Display, YouTube)

Meta Ads

Programmatic Ads

• Knowledge of:

Google Analytics (GA4)

Google Tag Manager

Google Search Console

SEMrush

• Experience with CMS platforms such as Shopify and WordPress.
• Strong analytical and reporting skills; comfortable using Excel to export data and analyze performance metrics.
• Ability to interpret data to understand performance and guide decisions.
• Familiarity with basic HTML is preferred.
• Design skills are a plus.
• Self-starter with critical thinking and strong problem-solving abilities.
• Results driven; not afraid to dig in deep to find the best solutions and analysis
• Curious and proactive — always seeking ways to learn and improve.

COMPENSATION

The salary range for this role is $55,000-60,000.

Bastion U.S. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.

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Description

About the Position: 

We are seeking a motivated and experienced Digital Specialist to join our team, with a focus on our CAT digital Tool Programs.

Key Responsibilities:

• Monitor performance dashboards for our Cat digital tool programs (e.g. VisionLink, Parts.Cat.Com, etc.), track KPIs such as adoption, data quality and user engagement.
• Collect, clean, and consolidate data from multiple sources (CRM, dashboards, Excel, etc.)
• Analyze data to find insights: trends, gaps, opportunities, areas of under‑performing usage, anomalies, errors.
• Translate data into actionable insights and recommendations for internal stakeholders (service, sales, marketing).
• Create regular reports/visualizations for leadership that help inform strategy, tool improvements, customer success, growth.
• Work with technical teams (IT / BI) to maintain dashboards, ensure metrics are accurate, data pipelines work, and troubleshoot data issues.
• Support rollout and adoption: help identify training needs.
• Work with end users to support technical problems and provide training.

Qualifications:

• Strong attention to detail; capacity to ensure data accuracy, integrity.
• Advanced Excel skills.
• Problem‑solving mindset; ability to prioritize; good project management skills.
• Proactive, curious; willingness to dig into data and ask questions.

Success Metrics / KPIs

• Adoption rates of digital tools by users / customers.
• Usage metrics (how frequently / how much features are used).

Employee Benefits:

We offer a competitive benefits package that includes an hourly wage from $30.10 to $36.80 per hour.

• Medical, Dental, Vision Insurance
• Telehealth
• Paid Vacation & Sick Leave
• Paid Holidays
• 401k w/Company Match and Profit Sharing
• Employee Referral Bonus
• Company Paid Life Insurance
• Employee Assistance Program
• Excellent Recognition Program
• Career Growth Opportunities
• Employee Discounts

To apply for this unique position, please go to our web site at   

Harnish Group Inc.  is the Caterpillar Dealer in Central and Western Washington, Central and Eastern Montana, Northwestern Wyoming, Northwestern North Dakota and the state of Alaska. Our Member Companies are N C Machinery, N C The Cat Rental Store, N C Power Systems, Tractor & Equipment Co., T & E The Cat Rental Store, T&E Power Systems, SITECH Northwest Inc., representing Caterpillar and other manufacturers.  A family owned and managed company since 1929 with over 1200 employees, our Mission is to help our customers succeed by providing premier business solutions delivered by engaged employees through teamwork and excellence. 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• Develop and implement comprehensive social media strategies aligned with marketing goals and brand identity.
• Create, curate, and manage published content (images, video, written) across all relevant social media channels (e.g., Instagram, TikTok, Twitter, Facebook, LinkedIn).
• Monitor social media channels for industry trends, relevant conversations, and competitor activity.
• Engage with followers, respond to comments and messages, and foster community interaction.
• Plan and execute paid social media advertising campaigns, optimizing for reach, engagement, and conversions.
• Analyze social media performance using analytics tools and generate regular reports on key metrics (engagement rate, reach, follower growth, ROI).
• Collaborate with content creators, designers, and marketing teams to ensure brand consistency and message alignment.
• Stay up-to-date with the latest social media best practices, technologies, and platform updates.
• Identify and engage with influencers and brand advocates.
• Assist in the development of creative briefs and campaign concepts.

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2-4 years of professional experience in social media marketing or digital marketing.
• Proven success in developing and executing social media strategies that drive engagement and growth.
• Excellent written and verbal communication skills, with a strong command of grammar and tone.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads).
• Familiarity with social media analytics and reporting tools.
• Creative mindset with an eye for compelling visuals and engaging content.
• Ability to work independently and manage multiple projects in a remote setting.
• Strong understanding of SEO principles and their relation to social media is a plus.

Job Description

Description:

Job Title: Digital Specialist I

Reports To: Digital Manager or Digital Supervisor

Summary: As a Digital Specialist, you will play a key role in preparing, scanning, and indexing records for our clients. This position involves detailed, hands-on work with both standard and oversized documents. Daily tasks include:

• Mailroom & Document Preparation
• Receive, open, and sort incoming document batches.
• Remove staples, clips, bindings, and prepare paper for scanning.
• Organize documents for efficient workflow.
• Document Scanning
• Operate automatic feeder and flatbed scanners to capture images of documents in various sizes and formats.
• Perform wide-format scanning for oversized materials.
• Adjust scanner settings to meet client-specific requirements.
• Conduct routine cleaning and maintenance of scanners to ensure image quality.
• Data Entry & Indexing
• Accurately log document/box numbers for tracking and retrieval.
• Enter metadata and other required information to support indexing and client access.
• Collaboration & Support
• Assist team members with preparation, scanning, and data entry tasks.
• Adapt to changing client requirements and updated instructions.
• Complete other duties as assigned by the Supervisor or Director of Operations.

Essential Functions

• Responsible for preparing and scanning paper documents according to customer specifications and directions.
• Accepting changes to those specifications and directions understanding customer needs may change.
• Utilize the automatic feeder and flatbed scanner to scan a variety of paper sizes.
• Responsible for daily maintenance/cleaning of scanner to ensure image quality.
• Responsible for logging document/box numbers assigned during scanning for future retrieval.
• Assist other team members with document preparation and indexing.
• Complete all other tasks assigned by supervisor or Director of Operations.

Competencies:

• Detailed knowledge of the digital scanning process including an understanding of how digital scanners work.
• Ability to locate and select appropriate client files in the computer system for scanning into the appropriate location.
• Able and willing to consistently report to work on time prepared to perform duties of position.
• Understanding of the need to set and meet departmental productivity benchmarks and quality standards.
• Well organized and detail oriented.
• Able to work both on a team and individually.

Work Environment: Must be able to tolerate heat in the summer and cold in the winter.

Physical Demands: While performing the duties of this job, the employee is regularly required to stand and walk. The employee is occasionally required to sit, climb/balance, stoop, kneel, or crouch. Must be able to reach, handle, carry, and lift between 10 lbs. and up to 50 lbs. While performing job duties, the employee is regularly required to talk, hear, read, and identify numbers for accurate order filling and receiving of material.

Education and Eligibility Requirements

• Must be able and willing to communicate effectively in English.
• Must have skill and proficiency using a computer workstation and scanner systems.
• Ability to trouble-shoot computer problems as they relate to electronic document conversion.
• Must be able and willing to work overtime hours as needed.
• Must have a positive and respectful attitude towards both coworkers and customers.
• Must be able and willing to follow Company policies and procedures.

Other duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the applicant for this job. Activities, duties, and responsibilities may change at any time with or without notice.

Company: Azalea Surgical Products Inc.
Location: Remote
Position Type: Full-Time

Azalea Surgical Products Inc. is a leading provider of innovative surgical solutions, dedicated to enhancing healthcare outcomes through quality products and trusted partnerships. We are committed to excellence, innovation, and customer satisfaction. As we continue to grow, we’re seeking a dynamic Social Media & Digital Specialist to elevate our online presence and connect with our audience across digital platforms.

The Social Media & Digital Specialist will be responsible for managing and growing Azalea Surgical Products’ digital footprint. This role will create, implement, and optimize content and campaigns across social media platforms, digital marketing channels, and other online spaces to engage audiences, promote products, and strengthen brand visibility.

• Develop and execute social media strategies aligned with business goals.
• Create, schedule, and publish engaging content (text, images, video, graphics) across platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, etc.).
• Manage day-to-day interactions, responding to comments, inquiries, and messages in a

We’re looking for a creative and detail-oriented Digital Marketing Specialist to join our team. In this role, you’ll help plan, execute, and optimize our digital marketing campaigns across various platforms, with a focus on driving brand awareness, customer engagement, and lead generation.

Key responsibilities include managing paid advertising campaigns (Google Ads, Facebook/Instagram, etc.), creating and scheduling email marketing, analyzing campaign performance using tools like Google Analytics, and collaborating with our content and design teams to deliver impactful digital content. You will also be involved in SEO optimization, website content updates, and social media strategy.

The ideal candidate has a solid understanding of digital marketing tools and platforms, a data-driven mindset, and a passion for testing and improving performance. Strong communication skills and the ability to manage multiple projects are essential. Prior experience in a similar role is preferred, but we’re also open to someone with strong foundational knowledge and the right attitude to learn and grow.

If you enjoy working in a fast-paced environment where your ideas can make a real impact, we’d love to hear from you.

• Plan and execute marketing campaigns across Facebook, TikTok, LinkedIn and Instagram, both organically and via tailored Ad Campaigns.
• Develop content for social media posts, blog articles, newsletters, and other marketing materials.
• Create consistent, SEO-optimized content for placement across the company's websites and blogs, per latest SEO guidelines.
• Manage Google Business Listings for each of our locations.
• Assist in conducting market research to identify trends, audience needs, and competitive analysis to refine marketing strategies.
• Collaborate with the Director of Marketing to ensure messaging aligns with organizational goals and values.
• Measure and report on the effectiveness of marketing campaigns, using data to optimize future initiatives.
• Manage and enhance the company's social media presence, including content creation and community engagement.
• Ensure brand consistency across all communication platforms and marketing materials.

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in marketing, preferably in or adjacent to the healthcare or mental health verticals.
• Moderate proficiency in digital marketing tools (Google Analytics, SEO, SEM, social media platforms, etc.).
• Strong written and verbal communication skills with the ability to craft engaging content.
• Creative thinker with a passion for developing innovative marketing strategies.
• A passion for designing engaging social media content, across the Meta platforms. TikTok & LinkedIn is a plus.
• Strong project management skills and the ability to manage multiple campaigns simultaneously.
• Experience with graphic design tools (Adobe Creative Suite, Canva, CapCut, etc.)