6,483 Director Of Marketing jobs in the United States

Director, Digital Marketing Strategy

11415 Kew Gardens, New York Centene Corporation

Posted 16 days ago

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Job Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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Director, Digital Marketing

06484 Shelton, Connecticut Excelligence Learning Corporation

Posted today

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Job Title: Director of Digital Marketing

Reports To: Vice President, Brand Strategy


Overview

The Director of Digital Marketing will lead Excelligence’s digital marketing strategy and execution across brands, with a focus on Discount School Supply and Really Good Stuff. This role drives full-funnel campaigns across paid, owned, and earned digital channels, supporting customer acquisition, engagement, and lifetime value.



Key Responsibilities

Digital Strategy & Planning

  • Develop integrated digital strategies aligned with brand positioning and revenue goals.
  • Lead digital activation for brand campaigns across multiple formats and platforms.
  • Define channel mix and budget allocation by brand to optimize ROAS and LTV.

Campaign Execution & Channel Oversight

  • Manage digital campaigns across paid search, social, programmatic, display, affiliate, influencer, and video.
  • Direct SEO/SEM initiatives and lifecycle marketing (email, SMS, push).
  • Oversee content strategy, site optimization, and UX personalization.

Personalization & Innovation

  • Leverage customer and product data with AI tools to drive personalization.
  • Support integration of the marketing tech stack for real-time content delivery.

Analytics & Optimization

  • Own performance dashboards, ensuring data transparency and campaign effectiveness.
  • Optimize campaigns based on ROAS, traffic quality, and behavior insights.
  • Lead A/B testing and performance reviews across channels.

Cross-Functional Collaboration

  • Partner with eCommerce, Creative, Brand Strategy, and Merchandising teams.
  • Align campaign timing with brand storytelling and catalog planning.
  • Manage agency and vendor performance across media, SEO, and automation.



Qualifications

  • Bachelor’s in Marketing, Digital Media, or related field; Master’s preferred.
  • 8+ years in digital marketing across DTC and retail channels.
  • Expertise in media planning, paid and organic digital, email/SMS, and affiliate.
  • Strong analytics, attribution, and customer segmentation experience.
  • Experience with martech stacks, CRM, and personalization tools (Salesforce, Bloomreach, PowerDigital preferred).
  • Strong leadership, communication, and project management skills.

Preferred Attributes

  • Experience with early childhood and K–12 customer journeys.
  • Knowledge of catalog marketing integration.
  • Data- and storytelling-driven approach to customer relationships.
  • Innovative, trend-aware mindset.



Equal Employment Opportunity (EEO)

Excelligence is proud to be an Equal Employment Opportunity (EEO) employer. We are committed to fostering an inclusive environment where diversity thrives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status in accordance with applicable laws.

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Director, Digital Marketing

92808 Anaheim, California PACSUN

Posted today

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Job Description

Join the Pacsun Community:

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.


Learn more here: LinkedIn- Our Community



About the Job:

The Director, Digital Marketing is responsible for the development and management of the company’s digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.



A day in the life, what you’ll be doing:

  • Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
  • Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
  • Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
  • Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
  • Identifies and launches new digital marketing initiatives to better acquire and retain customers
  • Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
  • Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
  • Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
  • Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
  • Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
  • Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
  • Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.


What it takes to Join:

  • Bachelor’s Degree preferred, ideally in Marketing, Business, or Retail
  • 5-7 years’ experience in digital marketing and marketing analytics
  • 5+ years within a retail environment; Apparel and Omni channel experience a plus
  • Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
  • Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
  • Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
  • Excellent written and verbal communication skills
  • Strong business, data analysis and interpretation skills
  • Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
  • Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
  • Self-starter able to solve medium to complex problems



Developing the Community/ Leadership Qualities:

  • Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
  • Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
  • Serve as a Pacsun advocate in the industry and marketplace.
  • Recruit, identify, develop, and retain talent that delivers performance excellence.
  • As a manager, serve as a leader of company culture, norms, and conduct.
  • Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.



Salary Range : $157,411 - $81,384



Pac Perks:

  • Dog friendly office environment
  • On-site Cafe
  • On-site Gym
  • 1,000 referral incentive program
  • Generous associate discount of 30-50% off merchandise online and in-stores
  • Competitive long term and short-term incentive program
  • Immediate 100% vested 401K contributions and employer match
  • Calm Premium access for all employees
  • Employee perks throughout the year


Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

  • While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
  • Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
  • Ability to work in open environment with fluctuating temperatures and standard lighting.
  • Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
  • Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
  • Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.


Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Equal Opportunity Employer

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Director, Digital Marketing

60048 Libertyville, Illinois Brunswick

Posted 1 day ago

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Job Description

**_Are you ready for what's next?_**
_Come explore opportunities within Brunswick, a global marine leader ( committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._
**Position Overview:**
Navico Group, a division of Brunswick Corporation, is seeking a bold and visionary leader to shape the future of Digital Marketing across the globe. As **Director, Digital Marketing** , you will execute a successful digital marketing strategy across brands, with the knowledge to prioritize execution based on business impact -you'll be at the helm of a core pillar of Navico Group's Marketing success.
Your leadership will directly shape how we reach our customers and influence purchasing decisions across the customer journey. And as part of Brunswick's global network of industry-leading brands, you'll be positioned for career growth, with opportunities to expand your influence across functions, regions, and business units.
If you're a strategic thinker, a collaborative problem-solver, and a passionate leader ready to make waves in a global organization-this is your moment.
Essential Functions:
+ Partner with brand leadership to develop digital strategy and executional plans in alignment with business and brand goals.
+ Develop and drive execution of the strategic digital roadmap, integrating brand marketing priorities aligned with the digital product management team.
+ Facilitate and nurture resilient, productive cross-functional relationships with Marketing COEs, IT, Sales, Category, and other functions to enhance impact of Marketing.
+ Maintain and increase knowledge of industry standards and best practices to stay ahead of trends and inform business decisions in digital marketing and omnichannel experience.
+ Partner and influence the evolution of digital marketing capabilities for Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise.
+ Liaise with Marketing teams across Navico Group brand portfolio, Brunswick Boat Group, Mercury, Business Acceleration, and dealer base as necessary in pursuit of win-win Marketing solutions.
+ Define needs, socialize, and maintain comprehensive editorial & activation calendar for websites, in partnership with brand marketing leaders.
+ Lead and manage change initiatives to ensure smooth transitions and adoption of Enterprise processes, systems, and technologies within the organization.
+ Support the implementation of user-centric campaigns - seasonal, topical, or triggered - across online and engagement channels, including insight articulation, audience segmentation and automation, deployment, optimization, and post-campaign assessment.
+ Enhance DTC strategy by strengthening our network of eCommerce partners and channels, fostering collaborative growth and maximizing shared opportunities.
Required Qualifications
+ Bachelor's degree in marketing, Digital Marketing, Business, Technology or related field required.
+ 10 or more years professional experience inclusive of 5 or more years in marketing or customer-facing roles.
+ Three or more years professional experience with direct accountability for digital marketing activities such as website product management, performance marketing, and/or eCommerce. Three or more years of experience managing staff and/or outside resources (agencies, freelancers, consultants).
+ Cross-functional collaboration and ability to motivate performance through influence.
+ Diplomatically assertive, able to persuade while building trust and confidence.
+ Legacy of accomplishment working with people at all levels to deliver business results.
+ Creative, decisive, collaborative, responsive, able to work independently and take responsibility for decisions and outcomes. Ability to meet deadlines and handle multiple priorities
Preferred Qualifications
+ Collaborator - track record of accomplishment in cross-functional endeavors demonstrating capability to partner and interact/influence all levels of the organization
+ Champion of change management - demonstrated leadership of both internal and external stakeholders through change and transition by leading through their own behaviors
+ Trustworthy - builds trust through the environment they create with cross-functional teams & stakeholders
+ Strategic mindset - operates with a holistic view of business and enterprise operations, which enables effective decision-making, ability to prioritize work, & proactively address opportunities
The anticipated pay range for this position is $129,500 - $219,000 annually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills, relevant experience, business needs, and geographic location. In addition to base pay, this position is eligible for an annual discretionary bonus.
At Brunswick, it is not typical for an individual to be hired at or near the top end of the salary range for their role. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.
This position is eligible to participate in Brunswick's comprehensive and high-quality benefits offerings, including medical, dental, vision, paid vacation, 401k (up to 4% match), Health Savings Account (with company contribution), well-being program, product purchase discounts and much more. Details about our benefits can be found here ( .
**Why Brunswick:**
Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer valuable benefits including a competitive 401(k) plan with company match, health benefits, paid time off, a robust Wellness Program, and much more ( . In addition, we're proud of being recognized for making a splash with numerous awards ( !
_Next is Now!_
_We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying._
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact for support.
For more information about EEO laws, - click here ( and Workday ( Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: or .
All job offers will come to you via the candidate portal you create when applying through a posted position through . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at or .
#Brunswick Corporation
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Director, Digital Marketing

90006 Los Angeles, California Warner Music Group

Posted 1 day ago

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Job Description:
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
● Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Director, Digital Marketing
A little bit about our team:
The mission of the Warner Records Marketing team is to drive fandom, music consumption, direct-to-consumer (D2C) purchases, and social conversation/engagement through innovative digital marketing strategies. The team is responsible for all aspects of an artist's overall marketing presence, including digital narrative development, digital advertising, social content ideation, influencer campaigns, CRM, social/digital partner activations, content seeding, websites, etc. We work directly with artists to translate the vision of their music into groundbreaking campaigns and provide in-depth creative consulting tailored to growing a highly engaged fan base.
Your role:
The Director of Digital Marketing will oversee high-level digital marketing campaigns for top-tier artists at Warner Records. The position will be responsible for developing campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. You will be a digital expert in all things Rock and Pop, as well as familiar with the leading industry standards for digital marketing in the music industry.
Here you'll get to:
+ Develop and execute disruptive, digital-first campaigns for some of the world's most iconic artists. This role blends cultural intelligence, content innovation, and fan-first thinking to build campaigns that spark discovery, ignite fandom, and drive commercial impact across streaming and physical formats
+ Design holistic digital strategies-including short-form content and viral activations-that amplify each release and expand reach across core fans and new audiences
+ Activate superfans across fan-forward platforms like Discord, Reddit, and Twitter/X-fueling grassroots momentum and creating digital word-of-mouth at scale
+ Identify viral opportunities and lead quick-strike marketing initiatives to capitalize on real-time cultural moments
+ Monitor campaign performance in real-time and make agile, data-informed optimizations to maximize engagement and conversion
+ Conduct post-campaign deep dives to surface insights, learnings, and benchmarks that inform smarter, sharper future campaigns
+ Collaboration with CRM and Paid Media leads to craft omni-channel fan journeys that drive retention, growth, and first-party data capture
+ Partner with D2C and Commerce teams to launch high-converting physical product drops, integrating marketing strategy with merch, vinyl, and collector releases
+ Coordinate with artist management and internal stakeholders to shape and maintain a unified editorial calendar across all social platforms
+ Work hand-in-hand with Creative to ensure all content-from short-form video to interactive design-feels cohesive, intentional, and on-brand across the campaign ecosystem
About you:
+ Bachelor's degree or equivalent experience
+ Minimum of 7+ years professional experience in digital/social media marketing, direct-to-consumer marketing, and/or related fields, preferably at a Record Label or music management company
+ Outstanding organizational skills, verbal and written communication skills, and expertise in social media content strategy
+ Innate ability to lead and mentor
+ Passion for fan-focused digital strategies with a problem-solving attitude to see projects through completion
+ Ability to excel in a fast-paced, tight timeframe, and team-oriented environment
+ Knowledge on how to "move the needle" online, be it driving consumption, engagement, or growth
+ Proven leadership experience in team discussions and client meetings
+ Impeccable follow-up and follow-through
+ A deep professional understanding of interactive technologies and communication tools, including: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, Discord, Website strategy, Email/CRM strategy
+ A passion for rock and pop music
+ Experience with viral creator campaigns and relationships with agencies and creators
+ Experience with content seeding
We'd love it if you also had:
+ Photoshop, Illustrator, or other graphic design knowledge
+ Experience using project management software such as Monday and Basecamp
+ Understanding of social media analytics and posting tools such as Chartmetric
+ Record Label experience
+ People management skills
+ Catalog marketing experience
About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Onsite
This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.
Salary Range
$100,000 to $120,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
Links to relevant documents:
2025 Benefits At A Glance final.pdf ( Participation Poster.pdf
Right To Work .pdf (
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Director, Digital Marketing

21217 Baltimore, Maryland Under Armour, Inc.

Posted 1 day ago

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Director, Digital Marketing
**Director, Digital Marketing**
**Values & Innovation**
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on theInternal Career Site Here. ( of Role**
The Director, AMS Digital Channel Marketing - is responsible for leading development of consumer centric, business informed digital GTM strategies and integrated activation plans for Under Armour's digital channels: UA.com, UA App, Amazon, (influence Wholesale .com). The teammate in this role will lead a team that crafts activation plans for our digital channels that are integrated across touchpoints with input from regional functional partners. This team will serve as the "source of truth" for digital content strategy, story prioritization and activation framework.
It is essential that the individual in this role focus on driving digital traffic and conversion, and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to our digital selling channels and the consumer journey touchpoints associated.
This individual will need to have a strong digital marketing background with a focus on digital content strategy and integrated planning. This leader will ensure Under Armour products are powerfully positioned within our digital channels to connect with customers and drive sales.
This individual will work closely with the UA.com team to strategize, plan and brief seasonal initiatives through the go to market process and opportunistically tackle near term projects cross functionally.
**Your Impact**
+ Lead planning, briefing and integration of content programming and prioritization across digital selling and marketing channels
+ Single "source of truth" for digital content strategy, story prioritization and activation framework
+ Guide teammate managing Amazon marketing w/bias to marketplace activation and sales impact
+ Bring a planful, organized and proactive approach to digital content/activation planning, communication, leadership reviews, etc.
+ Bring an opportunistic and curious mindset to problem solving and tackling business challenges and opportunities
+ Propose annual budgets
+ Lead process hind-sighting to drive improvement each season
+ Other duties may be assigned
**Qualifications**
+ Bachelor's degree with typically 12 years of relevant experience or Master's degree with typically 10 years of relevant experience or typically 16 years of relevant experience without degree.
+ Typically, 6+ years of management experience; or equivalent experience as the subject matter lead or expert in area of expertise.
+ Collaborative, solutions focused, organized, detailed, deadline focused, helpful and resilient as our ways or working are ever-changing due to client demands
+ Digital first background and mindset with proven track record of growing digital DTC businesses and applying consumer, market and industry insights and trends to activation strategies
+ Consumer Orientation - Able to think consumer-first and support relevant strategies that drive preference and loyalty for UA
+ Problem Solving - Identifies and proposes solutions in a timely manner; Works well in group problem solving situations
+ High Initiative - High level of curiosity and inventive thinking to differentiate our Brand
+ Proven track record of leading highly functioning teams and developing talent
**Workplace Location**
+ **Location:** This individual must reside within commuting distance from our **Baltimore, MD HQ** office.
+ **Work Schedule:** This role follows a hybrid work schedule, requiring 4 days in-office per week.
**Relocation**
+ No relocation provided
+ #LI-CP1
+ #LI-Hybrid
**Base Compensation**
$157,038.60 - $215,928.08 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
**Benefits & Perks**
+ Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
+ Under Armour Merchandise Discounts
+ Competitive 401(k) plan matching
+ Maternity and Parental Leave for eligible and FMLA-eligible teammates
+ Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being
**Our Commitment to Equal Opportunity**
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via
Requisition ID:
Location:
Baltimore, MD, US, 21230
Business Unit: Corporate
Region: North America
Employee Class: Full Time
Employment Type: Salaried
Learn more about our Benefits here
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Senior Director, Digital Marketing

22102 McLean, Virginia Hilton

Posted 9 days ago

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Job Description

_***This role is based at our corporate office in McLean, VA***_
The Global Marketing team plays a pivotal role in fueling Hilton's growth by maximizing marketing's contribution to enterprise performance. We are the caretakers of Hilton's iconic brand, ensuring that every customer touchpoint reflects our promise of exceptional hospitality. Our work spans the full customer journey - from awareness to conversion to loyalty - and is anchored in creating meaningful, lasting connections with travelers around the world. We deliver this impact through bold campaigns, breakthrough digital strategies, and innovative technologies that inspire customers, drive them to Hilton's digital storefronts, and convert them into Hilton Honors members.
**What will I be doing?**
As the Senior Director of Digital Marketing reporting to the Vice President of Content Planning and Channel Strategy, you will serve as Hilton's leader responsible for delivering the performance of Hilton's digital channels. Sitting at the intersection of Marketing, Technology, and Commercial Services, you will partner closely with Global Media, Regional Marketing, Technology, Analytics, and Commercial Performance teams to ensure Hilton.com and the Hilton Honors app deliver measurable business outcomes. This role is both strategic and executional - setting the vision for digital channel growth while ensuring expert activation across Hilton's global ecosystem.
You and your team will own Hilton's annual and long-term digital marketing strategy, with accountability for digital revenue, loyalty enrollment and engagement, and co-brand card acquisition. You will be empowered to activate directly within marketing channels and to influence performance across Hilton's broader "engine" through deep cross-functional partnerships. By collaborating with campaign, CRM, editorial, and brand teams, you will ensure that Hilton's global marketing initiatives not only inspire travelers but also deliver tangible growth outcomes. In this way, you will help shape the future of Hilton's digital presence while directly driving the success of Hilton's global business.
**Your responsibilities will also include:**
+ Digital Revenue Growth - own the marketing strategy and performance of Hilton.com and the Hilton Honors app to maximize direct revenue. Drive traffic acquisition, channel conversion, and retailing optimization to ensure Hilton's digital ecosystem consistently delivers against revenue targets.
+ Loyalty Enrollment & Engagement - partner with Loyalty and CRM teams to accelerate Hilton Honors enrollment through seamless digital pathways. Embed loyalty throughout the customer journey to deepen engagement, encourage repeat stays, and build advocacy.
+ Co-Brand Credit Card Acquisition - lead the digital strategy for co-brand card marketing within Hilton's owned channels, optimizing placement, targeting, and creative to drive acquisition at scale.
+ Content & Conversion Optimization - ensure content across Hilton's digital channels is orchestrated, targeted, and optimized to guide customers from inspiration to booking. Leverage personalization, testing, and analytics to continuously improve conversion rates.
+ Discoverability & Demand Capture - expand Hilton's visibility in organic search and emerging AI-driven discovery platforms, ensuring Hilton is present where customers research and plan travel.
+ Digital Experience Excellence - champion Hilton's digital experience strategy, ensuring that every interaction across web and app is intuitive, conversion-focused, and loyalty-centered. Advocate for design excellence and customer-first principles that reflect Hilton's brand promise while driving measurable business performance.
+ Innovation Enablement - advance Hilton's digital platforms, tools, and processes to increase efficiency, enable scale, and unlock new performance opportunities. Leverage AI and other Hilton MarTech tools to deliver outsized performance and operational efficiencies.
+ Team Leadership & Development - Lead and inspire a high-performing team of digital strategists, analysts, content experts, and designers. Foster a culture of accountability, innovation, and excellence.
+ Drive measurable business outcomes across Hilton's digital ecosystem, with direct accountability for:
- Growing digital revenue on Hilton.com and the Hilton Honors app through traffic acquisition, conversion optimization, and retailing strategies.
- Expanding Hilton Honors enrollment and deepening engagement across the digital journey to increase repeat stays and lifetime value.
- Accelerating co-brand credit card acquisition within owned digital channels through targeted placement, creative, and optimization.
- Capturing demand and increasing visibility via SEO and emerging AI-driven discovery platforms.
+ Ensure Hilton's digital properties deliver intuitive, compelling, and conversion-focused marketing experiences, including:
- Embedding loyalty, personalization, and offers seamlessly into customer journeys across web and app.
- Orchestrating content across channels to deliver the right message, to the right audience, at the right time.
- Driving digital experience excellence in to create accessible and branded experiences.
- Continuously testing and optimizing digital touchpoints to improve conversion, engagement, and satisfaction. Critical understanding of digital marketing analytics and garnering insights that translate into action.
**How you will collaborate with others:**
+ Cross-Functional Growth Leadership - partner across Marketing, Loyalty, Commercial, Technology, and Analytics to align Hilton's digital roadmaps with business outcomes and guest needs.
**What initiatives you will take ownership of:**
+ Growing digital revenue on Hilton.com and the Hilton Honors app through traffic acquisition, conversion optimization, and retailing strategies.
+ Expanding Hilton Honors enrollment and deepening engagement across the digital journey to increase repeat stays and lifetime value.
+ Accelerating co-brand credit card acquisition within owned digital channels through targeted placement, creative, and optimization.
+ Capturing demand and increasing visibility via SEO and emerging AI-driven discovery platforms.
+ Lead Hilton's digital marketing strategy as a growth driver for the enterprise, accountable for:
- Partnering across Marketing, Loyalty, Commercial, Technology, and Analytics to align digital strategies with business objectives.
- Leading and developing a diverse, high-performing team of digital strategists, analysts, and content experts.
- Advancing Hilton's digital tools, platforms, and processes to unlock scale, efficiency, and new opportunities.
- Monitoring emerging digital, content, and personalization trends to keep Hilton at the forefront of digital innovation.
**What are we looking for?**
**Success will demonstrate itself through the following attributes and skills:**
+ Strategic and innovative thinker who translates vision into execution.
+ A deep focus on the digital guest journey.
+ Proven "talent attractor" who inspires, develops, and retains top digital talent.
+ Collaborative with the ability to align cross-functional teams in a matrixed organization.
**To fulfill this role successfully, you must possess the following minimum qualifications and experience:**
+ Ten plus (10 ) years of experience in digital marketing
+ Seven plus (7 ) years of experience in cross-channel marketing, content marketing, digital experience, or similar digital roles.
+ Five plus (5 ) years of experience managing teams and collaborating with cross-functional stakeholders.
+ Deep understanding of customer-centric, modern marketing (multichannel media, content, social, CRM, etc.)
**It would be useful in this position for you to demonstrate the following capabilities and distinctions:**
+ Experience in hospitality, travel, restaurants, consumer services or relevant credit cards, primarily within large, global consumer brand companies leading website and mobile app.
+ Experience working with franchisees, digital D2C businesses or related models.
**What is it like working for Hilton?**
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to ourbenefitssuch as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio ofworld-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out theHilton Careers blogandInstagramto learn more about what it's like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Pleasecontact usif you require an accommodation during the application process.
**Job:** _Sales and Marketing_
**Title:** _Senior Director, Digital Marketing_
**Location:** _null_
**Requisition ID:** _COR015DT_
**EOE/AA/Disabled/Veterans**
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Creative Director - Digital Marketing

60601 Chicago, Illinois $140000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client, a vibrant and innovative agency, is seeking an exceptional Creative Director to lead their digital marketing efforts from our Chicago, Illinois, US office. This role is responsible for conceptualizing and executing compelling creative strategies across all digital platforms, including social media, web, email, and paid advertising. You will manage a talented team of designers, copywriters, and content creators, ensuring brand consistency and driving engagement. This hybrid position offers a balance of collaborative in-office brainstorming and remote execution, fostering creativity and efficiency.

Responsibilities:
  • Develop and oversee the execution of innovative digital marketing campaigns that align with client objectives and brand strategies.
  • Lead and inspire a creative team, fostering a collaborative and productive work environment.
  • Concept and art direct engaging visual assets, including graphics, videos, and interactive content.
  • Write and edit compelling copy for various digital channels, ensuring brand voice and messaging consistency.
  • Collaborate closely with account management, strategy, and media teams to ensure integrated campaign execution.
  • Present creative concepts and strategies to clients, effectively articulating the rationale and expected outcomes.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices, incorporating them into creative strategies.
  • Manage creative project timelines, resources, and budgets to ensure on-time and within-budget delivery.
  • Ensure all creative output meets the highest standards of quality and effectiveness.
  • Analyze campaign performance data to inform future creative decisions and optimizations.
  • Mentor and develop team members, providing constructive feedback and career guidance.
  • Champion the agency's creative vision and contribute to its overall growth and success.
  • Conduct creative reviews and provide feedback to ensure consistency and quality across all projects.
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Graphic Design, Communications, or a related field.
  • Minimum of 7 years of experience in a creative role within a digital marketing agency or in-house marketing department, with at least 3 years in a leadership position.
  • Proven portfolio showcasing successful digital marketing campaigns across various platforms.
  • Exceptional conceptual thinking, art direction, and design sensibility.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Excellent copywriting and editing skills with a keen eye for detail.
  • Proficiency with design software (e.g., Adobe Creative Suite) and digital marketing platforms.
  • Strong leadership, team management, and communication skills.
  • Ability to present creative ideas persuasively to clients and internal teams.
  • Strategic thinker with a data-driven approach to creative development.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Experience working in a hybrid or remote team setting is a plus.
This is an exciting opportunity for a visionary creative leader to shape the digital presence of leading brands.
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Creative Director - Digital Marketing

63101 St. Louis, Missouri $90000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking an imaginative and strategic Creative Director to lead their digital marketing efforts in St. Louis, Missouri, US . This role is responsible for developing and executing compelling creative strategies across all digital channels, ensuring brand consistency and driving engagement. The ideal candidate will have a strong portfolio showcasing innovative campaigns, a keen eye for design, and a deep understanding of digital marketing trends and user behavior.

Key Responsibilities:
  • Leading the creative vision and execution for all digital marketing campaigns, including social media, email marketing, website content, and paid advertising.
  • Developing creative briefs and overseeing the production of high-quality visual assets, including graphics, videos, and interactive content.
  • Managing and mentoring a team of graphic designers, copywriters, and other creative professionals.
  • Collaborating with marketing, product, and sales teams to ensure creative strategies align with business objectives.
  • Staying abreast of the latest design trends, digital technologies, and consumer insights.
  • Ensuring brand consistency and adherence to brand guidelines across all creative output.
  • Presenting creative concepts and strategies to stakeholders and senior management.
  • Managing creative project timelines and budgets effectively.
  • Optimizing creative performance based on data analytics and A/B testing.
  • Fostering a collaborative and inspiring creative environment.
The successful candidate will hold a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field. A Master's degree or equivalent professional experience is highly valued. A minimum of 6-8 years of experience in creative roles, with at least 3 years in a leadership or directorial capacity within digital marketing or advertising, is required. A strong portfolio demonstrating successful digital campaigns and outstanding visual storytelling is essential. Proficiency with design software (e.g., Adobe Creative Suite) and a solid understanding of digital marketing platforms and analytics are necessary. Exceptional leadership, communication, and presentation skills are paramount. This hybrid role allows for a blend of collaborative in-office work at our St. Louis, Missouri, US location and remote flexibility.
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Director, Digital Marketing (Anaheim)

92808 Anaheim, California PACSUN

Posted 1 day ago

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Job Description

part time

Join the Pacsun Community:

Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.

Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.


Learn more here: LinkedIn- Our Community



About the Job:

The Director, Digital Marketing is responsible for the development and management of the companys digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.



A day in the life, what youll be doing:

  • Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
  • Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
  • Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
  • Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
  • Identifies and launches new digital marketing initiatives to better acquire and retain customers
  • Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
  • Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
  • Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
  • Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
  • Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
  • Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
  • Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.


What it takes to Join:

  • Bachelors Degree preferred, ideally in Marketing, Business, or Retail
  • 5-7 years experience in digital marketing and marketing analytics
  • 5+ years within a retail environment; Apparel and Omni channel experience a plus
  • Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
  • Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
  • Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
  • Excellent written and verbal communication skills
  • Strong business, data analysis and interpretation skills
  • Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
  • Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
  • Self-starter able to solve medium to complex problems



Developing the Community/ Leadership Qualities:

  • Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
  • Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
  • Serve as a Pacsun advocate in the industry and marketplace.
  • Recruit, identify, develop, and retain talent that delivers performance excellence.
  • As a manager, serve as a leader of company culture, norms, and conduct.
  • Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.



Salary Range : $157,411 - $81,384



Pac Perks:

  • Dog friendly office environment
  • On-site Cafe
  • On-site Gym
  • 1,000 referral incentive program
  • Generous associate discount of 30-50% off merchandise online and in-stores
  • Competitive long term and short-term incentive program
  • Immediate 100% vested 401K contributions and employer match
  • Calm Premium access for all employees
  • Employee perks throughout the year


Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

  • While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
  • Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
  • Ability to work in open environment with fluctuating temperatures and standard lighting.
  • Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
  • Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
  • Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.


Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

Equal Opportunity Employer

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