Director of Digital Marketing Strategy

98101 Seattle, Washington $160000 Annually WhatJobs

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full-time
Our client, a rapidly growing tech company based in **Seattle, Washington, US**, is seeking an experienced and visionary Director of Digital Marketing Strategy to lead its marketing efforts. This pivotal role will shape and execute comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and foster customer loyalty. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will be responsible for managing a team of marketing professionals, overseeing campaign development and execution, analyzing campaign performance, and reporting on key metrics to executive leadership. This role requires a strategic thinker with a proven ability to translate business objectives into actionable marketing plans. You will also be responsible for staying ahead of emerging trends and technologies in digital marketing, identifying new opportunities for growth, and optimizing marketing spend for maximum ROI. Collaboration with product, sales, and customer success teams will be essential to ensure integrated and effective go-to-market strategies. The position offers a hybrid work arrangement, allowing for flexibility while maintaining team cohesion and on-site collaboration. A strong analytical skillset, proficiency with marketing automation tools, and excellent communication and leadership abilities are required.

Key Responsibilities:
  • Develop and implement integrated digital marketing strategies aligned with business goals.
  • Oversee all digital marketing channels including SEO, SEM, social media, email, and display advertising.
  • Manage and mentor the digital marketing team, fostering a culture of innovation and performance.
  • Analyze campaign performance data, generate insights, and optimize strategies for improved results.
  • Manage the digital marketing budget and ensure efficient allocation of resources.
  • Collaborate with cross-functional teams to ensure consistent brand messaging and customer experience.
  • Identify and evaluate new digital marketing technologies and trends.
  • Prepare regular reports on marketing performance for executive leadership.
  • Drive lead generation and customer acquisition through digital channels.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.
  • 8+ years of progressive experience in digital marketing, with at least 3 years in a leadership role.
  • Proven success in developing and executing data-driven digital marketing campaigns.
  • Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
  • Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics).
  • Strong analytical and problem-solving skills.
  • Excellent leadership, communication, and interpersonal skills.
  • Experience in the tech industry is a plus.
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Director of Digital Marketing Strategy

98101 Seattle, Washington $150000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client, a dynamic and rapidly growing e-commerce company, is looking for a visionary Director of Digital Marketing Strategy to lead their fully remote marketing team. This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of the digital marketing landscape, including emerging trends, platform changes, and best practices. You will be adept at leveraging data analytics and performance metrics to measure the effectiveness of campaigns, optimize strategies, and identify new opportunities for growth. Key responsibilities include managing the digital marketing budget, leading a team of marketing specialists, and collaborating with product development, sales, and customer service teams to ensure a cohesive brand experience. Excellent leadership, communication, and strategic thinking skills are essential. You will be expected to develop innovative campaigns, test new channels, and continuously refine our client's digital presence to achieve ambitious marketing objectives. As a fully remote Director, you must be highly self-motivated, organized, and possess exceptional virtual team leadership capabilities. We are seeking a results-driven marketing leader with a proven track record of success in developing and implementing high-impact digital marketing strategies. This role offers a significant opportunity to shape the future of our client's brand and drive substantial business growth in a flexible, remote-first work environment. Your strategic acumen and passion for digital innovation will be key to your success. Location: This is a fully remote position, open to candidates across the United States.
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Director of Digital Marketing Strategy

98104 Seattle, Washington $150000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is looking for a strategic and data-driven Director of Digital Marketing Strategy to lead their online marketing efforts in Seattle, Washington, US . This senior role will be responsible for developing and executing comprehensive digital marketing plans that drive brand awareness, lead generation, and customer acquisition. The ideal candidate will have a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. You will oversee campaign management, performance analysis, and budget allocation across various digital channels. Key responsibilities include defining target audiences, setting marketing objectives, and developing strategies to achieve them. You will manage a team of digital marketing specialists, provide guidance and mentorship, and foster a culture of innovation and continuous improvement. The successful candidate will have a proven track record of developing and implementing successful digital marketing campaigns that deliver measurable results. A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or Master's degree is a plus. A minimum of 8 years of experience in digital marketing, with at least 4 years in a leadership or management role, is essential. Strong analytical skills, proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and excellent communication and presentation skills are mandatory. This is an exciting opportunity to shape the digital presence of a growing company, drive significant business impact, and work within a dynamic and collaborative team environment. This role will operate under a hybrid work model.
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Director, Marketing

98127 Seattle, Washington Curi Bio

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Director, Marketing

Company: Curi Bio, Inc.

Location: Seattle, WA or Remote (US-based)

About Curi Bio

Curi Bio unlocks novel workflows and delivers functional human data to inform biopharmaceutical R&D decision-making. Through a comprehensive platform featuring human 3D tissue models of disease, biosystems enabling clinically relevant functional analyses, and advanced data analytics, Curi Bio melds functional and analytical assessments for drug safety, efficacy, and potency. By offering leading global pharmaceutical end users an integrated preclinical platform along with highly predictive human stem cell tissue models to generate clinically-relevant data, Curi Bio is bridging the gap between preclinical R&D and clinical outcomes, accelerating the discovery and development of safer, more effective medicines.

The Role

We are seeking a Director of Marketing to lead our global marketing strategy, build a compelling brand narrative, and drive demand for our innovative platforms. This role is central to our mission of accelerating the development of safer, more effective medicines by amplifying the value of our human-relevant data and 3D tissue models to the global scientific community.

This is an ideal opportunity for a strategic, science-savvy marketing leader who can translate complex scientific innovation into a clear and compelling brand story. You will be responsible for reaching key decision-makers across pharmaceutical, biotech, CRO, and academic organizations, building Curi Bio’s brand presence and fueling our commercial pipeline. This position can be based at our headquarters in Seattle or operate remotely within the US.

Core Responsibilities
  • Marketing & Brand Strategy: Develop and execute a comprehensive marketing strategy aligned with commercial goals to drive brand awareness, establish our scientific leadership, and generate high-quality leads.
  • Content & Thought Leadership: Lead a sophisticated content creation strategy across all platforms—including white papers, webinars, case studies, and scientific publications—to establish Curi Bio as an undisputed thought leader in the industry.
  • Product Marketing: Partner closely with R&D and Sales to develop and launch compelling, data-driven product marketing campaigns for our innovative platforms and services.
  • Digital Marketing: Oversee all digital marketing channels, including the company website, SEO/SEM strategy, email marketing automation, and social media presence, ensuring a cohesive and powerful online brand.
  • Events & Conferences: Manage the company's presence at key industry conferences, trade shows, and workshops from high-level strategy and messaging to flawless on-the-ground execution.
  • Data & Analytics: Define, monitor, and report on key marketing KPIs, using data to measure performance, communicate value to the executive team, and continuously optimize strategy.
  • Team Leadership: Build, mentor, and inspire a high-performing marketing team capable of executing world-class marketing in a dynamic, fast-paced environment.

Required Qualifications:

  • A Bachelor's degree in Marketing, Communications, or a life science field (e.g., Biology, Bioengineering).
  • 7+ years of marketing experience, with at least 3 years in a leadership role managing teams or major functions.
  • Must have experience marketing complex scientific products or services to a technical audience within the biotech, pharmaceutical, or life sciences tools industry.
  • Demonstrated success in B2B marketing, strategic planning, demand generation, and content marketing.
  • Strong technical proficiency with digital marketing tools and CRM platforms (e.g., HubSpot, Salesforce, Google Analytics).

Preferred Qualifications:

  • An MBA or advanced degree (MS, PhD) in a relevant scientific field is highly desirable.
  • Proven experience thriving in a fast-growing startup environment.
  • Expertise across both upstream (strategic, product definition) and downstream (tactical, promotional) marketing activities.
Why Join Curi Bio?

At Curi Bio, you will be part of a mission-driven organization that is a recognized leader in developing cutting-edge life sciences technologies. You will have a direct impact on enabling breakthrough research and accelerating therapeutic development worldwide. We are a dynamic, collaborative team that values creativity, scientific integrity, and mutual respect. We are deeply committed to investing in the growth and development of every member of our team.

Compensation / Benefits
  • Anticipated salary range: $130,000 to $160,000 per year, pending alignment with job qualification requirements
  • Comprehensive benefits package (including medical, dental, vision, life insurance, HSA, 401k, Commuter Benefits)
How to Apply

Please send your resume and a brief cover letter, including your salary expectations and desired start date, to .

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Director of Digital Marketing & Growth

98101 Seattle, Washington $150000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is seeking a visionary and results-driven Director of Digital Marketing & Growth to lead their comprehensive online marketing strategies in Seattle, Washington, US . This executive role is pivotal in driving customer acquisition, engagement, and revenue growth through innovative digital channels. The ideal candidate will possess a deep understanding of the full spectrum of digital marketing disciplines, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be responsible for developing and executing integrated digital marketing campaigns, optimizing marketing spend, and leveraging data to inform strategic decisions. This position requires a dynamic leader with exceptional analytical skills, a passion for innovation, and a proven track record of delivering significant ROI in a competitive landscape.

Key Responsibilities:
  • Develop and implement a comprehensive digital marketing strategy aligned with overall business objectives.
  • Oversee all digital marketing channels, including SEO, SEM, paid social, display advertising, email marketing, and affiliate marketing.
  • Drive customer acquisition, lead generation, and conversion rate optimization across all digital platforms.
  • Manage and optimize the digital marketing budget to maximize ROI and achieve performance targets.
  • Analyze campaign performance data, website analytics, and market trends to identify growth opportunities and inform strategy.
  • Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration and continuous improvement.
  • Develop and execute compelling content marketing strategies to engage target audiences and build brand loyalty.
  • Oversee the social media strategy, including content creation, community management, and paid social campaigns.
  • Implement and refine email marketing campaigns for lead nurturing and customer retention.
  • Manage relationships with external agencies and vendors to support digital marketing initiatives.
  • Stay abreast of the latest digital marketing trends, technologies, and best practices.
  • Collaborate with product, sales, and customer success teams to ensure alignment and integrated go-to-market strategies.
  • Develop and present regular performance reports and strategic recommendations to senior leadership.
  • Ensure brand consistency and messaging across all digital touchpoints.
  • Lead the implementation of new marketing technologies and tools.
  • Conduct market research and competitive analysis to identify emerging opportunities.
  • Develop strategies for personalization and customer segmentation in digital marketing.
  • Oversee website performance and user experience optimization efforts.
  • Champion a data-driven approach to digital marketing decision-making.
  • Drive innovation in digital marketing tactics and channels.

Qualifications:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA or Master's degree preferred.
  • Minimum of 8-10 years of progressive experience in digital marketing, with at least 5 years in a leadership role managing diverse digital channels.
  • Proven track record of developing and executing successful digital marketing strategies that drive significant revenue growth and ROI.
  • Expertise in SEO, SEM, paid social media advertising, content marketing, and email marketing automation.
  • Strong proficiency with digital analytics platforms (e.g., Google Analytics, Adobe Analytics) and marketing automation tools.
  • Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies.
  • Demonstrated leadership and team management experience.
  • Strong understanding of customer journey mapping and conversion rate optimization (CRO).
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience with A/B testing and other experimental design methodologies.
  • Familiarity with CRM systems and their integration with marketing platforms.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Strategic thinker with a creative and innovative mindset.
  • Experience in relevant industries such as technology, SaaS, or e-commerce is highly valued.
This is a critical leadership role for a seasoned digital marketing expert ready to drive growth and innovation.
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Director of Digital Marketing & Growth

98101 Seattle, Washington $130000 Annually WhatJobs

Posted 2 days ago

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full-time
Our client is actively searching for an experienced and visionary Director of Digital Marketing & Growth to lead their comprehensive online marketing strategies. This is a critical, fully remote position focused on driving significant user acquisition, engagement, and revenue growth through innovative digital channels. You will be responsible for developing and executing integrated marketing campaigns across SEO, SEM, social media, content marketing, email marketing, and affiliate programs. The ideal candidate will possess a deep understanding of digital marketing analytics, conversion rate optimization (CRO), and customer journey mapping. You will manage a substantial marketing budget, measure campaign performance rigorously, and provide actionable insights to optimize ROI. Collaboration with product, sales, and customer success teams will be essential to ensure alignment and maximize marketing impact.

Key responsibilities include setting the strategic direction for all digital marketing efforts, overseeing the development and execution of data-driven campaigns, and fostering a culture of continuous testing and learning. You will analyze market trends, identify new growth opportunities, and stay ahead of the curve in the ever-evolving digital landscape. This role requires strong leadership capabilities, excellent communication and presentation skills, and the ability to inspire and mentor a team (even remotely). A proven track record of scaling digital marketing initiatives and achieving ambitious growth targets is paramount. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is required. We are looking for a strategic thinker with a hands-on approach, capable of translating complex data into clear, impactful marketing strategies. Join us in shaping the future of online engagement and growth for our cutting-edge services from your home base, ideally connected to the vibrant tech scene near Seattle, Washington, US .
Apply Now

Branch Director - Marketing & Creative

98194 Seattle, Washington Robert Half

Posted 4 days ago

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Job Description

**JOB REQUISITION**
Branch Director - Marketing & Creative
**LOCATION**
WA SEATTLE
**JOB DESCRIPTION**
**Job Summary**
As a **Branch Director,** you will oversee multiple practice directors and/or double down as a Practice Director for one practice group. Motivates and provides direction to all branch employees. The Branch Director is responsible for incremental branch revenue growth that is consistent with Robert Half targets. Actively leads marketing activities and creates and maintains a productive business generation culture; facilitates cross-market activities for all practice groups. Oversees and supervises the administrative functions of the branch office.
**Key core competencies include:**
**Results and Execution (Drive & Operational Execution)**
+ Responsible for overall branch growth via revenue generating activities/multi-practice group performance.
+ Execute operational focus areas.
+ Meet productivity standards, individual and practice groups.
+ Ensure consistent execution of operational best practices.
+ Make timely and quality decisions.
+ Balance managerial and operational responsibilities.
**Infrastructure (Resource Management)**
+ Attract, source and hire.
+ Train, develop and retain staff.
+ Create a high-performing team dynamic and positive business development culture.
+ Identify and develop high-potential performers.
**Business Analysis**
+ Achieve revenue, margin and operating income goals.
+ Expert knowledge of responsible practice groups.
+ Display understanding of financial business trends and execute appropriate strategy.
**Communication/Collaboration**
+ Effective communication (feedback, difficult messages, expectations, ownership, corporate goals and accountability).
+ Build collaborative relationships throughout the organization and your market.
+ Motivate, inspire and lead by example.
+ Provide consistent recognition.
+ Lead and manage change.
+ Facilitate resolution with internal staff, clients and candidates.
+ Delegate responsibility.
+ Conduct effective meetings, trainings and presentations.
**Customer Focus**
+ Create, develop and execute on customer retention and expansion strategy for branch.
+ Build customer loyalty by providing, ensuring and monitoring superior service.
**Leadership Approach**
+ Leads with character, builds trust, respect and credibility through actions and behaviors along with placing team ahead of self.
+ Promote and support an inclusive work environment.
+ Aware of and accepts responsibility for own actions and behaviors.
+ Create a positive, collaborative and balanced branch culture.
+ Provide mentoring, coaching and development of all staff.
+ Follow through on commitments.
+ Invest in own and other personal development and progression.
**Qualifications:**
+ Bachelor's degree or equivalent, preferred.
+ 2+ years' management or equivalent experience required.
+ 2+ years' Talent Manager experience required.
+ Proven performance in Talent Manager or Practice Director roles.
+ Experience developing and managing budgets.
+ Demonstrated success in business generation, leading and driving business development.
+ Excellent communication, presentation and problem-solving skills.
The typical salary range for this position is $83,000 to $103,000. The salary is negotiable depending upon experience and location. The position is eligible for a bonus based upon achievement of performance objectives.
**Top Reasons to Work for Robert Half:**
+ **EXCITING CAREER OPPORTUNITIES WITH THE INDUSTRY LEADER -** For more than 75 years, our history of success and strong client relationships provide a level of stability few companies can match.
+ **PERFORMANCE = REWARD -** We offer exceptional earning potential and a competitive benefits package, including a base salary and bonus pay (for talent professional positions), group health insurance benefits (medical, vision, dental), flexible spending and health savings accounts, life and accident insurance, adoption, surrogacy and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at roberthalfbenefits.com .
+ **UPWARD MOBILITY -** With more than 300 locations worldwide, we provide excellent career advancement potential, both locally and beyond.
+ **TOOLS FOR SUCCESS -** We provide world-class training, client relationship management tools and advanced technology to help you succeed.
+ **RESPECTED WORLDWIDE -** Robert Half has appeared on FORTUNE magazine's list of "Most Admired Companies" since 1998, as well as numerous "Best Places to Work" lists around the world.
+ **OUTSTANDING CORPORATE RESPONSIBILITY -** We believe in an "Ethics First" philosophy, which means we are committed to social responsibility, promoting inclusion in the workplace, and actively participating in communities where we live and work. Learn more by downloading Robert Half's Corporate Responsibility Report at roberthalf.com/about-robert-half/corporate-responsibility .
Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to or call for assistance.
In your email please include the following:
+ The specific accommodation requested to complete the employment application.
+ The location(s) (city, state) to which you would like to apply.
For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
**JOB LOCATION**
WA SEATTLE
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Director, Marketing Automation (Remote)

98194 Seattle, Washington Cengage Group

Posted 11 days ago

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**We believe in the power and joy of learning**
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see .
**About the Role:**
Are you a forward-thinking leader passionate about marketing technology, data-driven strategies, and team enablement? We are seeking a strategic and technically adept **Director of Marketing Automation** to lead our marketing automation efforts across platforms and teams. This is a high-impact role to drive the vision, execution, and optimization of automated marketing campaigns that enhance customer engagement, improve operational efficiency, and deliver measurable business impact.
You will lead a team of specialists and collaborate cross-functionally to architect and evolve our Salesforce Marketing Cloud ecosystem, ensuring seamless integration with data sources and alignment with business goals.
**Key Responsibilities:**
**_Strategy & Leadership_**
+ Develop and execute a comprehensive marketing automation strategy across B2B and B2C segments.
+ Lead and mentor a team of marketing automation professionals, fostering innovation and accountability.
+ Own the roadmap for Marketing Cloud, prioritizing enhancements and addressing technical debt.
**_Platform Management_**
+ Oversee configuration and governance of all aspects of Salesforce Marketing Cloud (SFMC).
+ Ensure platform scalability, data integrity, and compliance with CAN-SPAM and CASL regulations.
+ Partner with IT, Analytics, and Marketing Ops to align automation with technical architecture and data models.
**_Campaign Execution & Optimization_**
+ Guide the design, build, and deployment of automated customer journeys and personalized campaigns.
+ Implement testing and optimization strategies to improve campaign performance and ROI.
+ Monitor deliverability, subscriber health, and platform performance.
**_Collaboration & Enablement_**
+ Work cross-functionally with audience owners, data teams, and campaign managers to translate business goals into technical solutions.
+ Develop documentation, training programs, and onboarding materials to upskill internal teams.
+ Serve as the point of contact for issue resolution and platform health monitoring.
**Qualifications:**
**_Experience_**
+ 7+ years in marketing automation, with 3+ years in a leadership role.
+ Deep expertise in Salesforce Marketing Cloud, including AMPscript, SQL, HTML/CSS.
+ Proven success in designing scalable architectures and integrating Salesforce Data Cloud
**_Skills_**
+ Strong understanding of relational data models, segmentation, and audience management.
+ Excellent communication and project management skills.
+ Ability to translate technical concepts for non-technical stakeholders.
**_Certifications (Preferred)_**
+ Salesforce Marketing Cloud Email Specialist
+ Marketing Cloud Administrator or Consultant
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$138,200.00 - $160,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
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Digital Marketing Contractor

98127 Seattle, Washington Precept Brands

Posted 4 days ago

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Job Summary

Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyer's journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position, and more details will be discussed upon interview.

Duties and Responsibilities
  • Responsible for channel management across email, SEM, SEO, affiliate, paid social, Google Ads, and other new marketing channels.
  • Experience in structuring campaigns, testing ad copy, researching keywords, and building audiences.
  • Able to build a customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels.
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes performance based on the insights.
  • Plans, executes, and measures experiments and conversion tests.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Brainstorms new and creative growth strategies through e-commerce and digital marketing.
Requirements and Qualifications
  • Proficiency using third-party analytics platforms (Google Analytics), Google Ads (AdWords) and Facebook Ads Manager.
  • Experience working with e-commerce platforms like Shopify Plus, Klayvio/Mail Chimp, Google Analytics, ZenDesk, and more.
  • Experience with campaign reporting and data analysis.
  • Experience in optimizing landing pages and user funnel
  • Experience with A/B and multivariate test & learning.
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Working knowledge of HTML, CSS, and JavaScript.
  • Strong analytical abilities and quantitative skills.
  • entrepreneurial approach and comfortable with ambiguity.
  • Natural curiosity and desire to continuously learn.
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Digital Marketing Strategist

98101 Seattle, Washington $95000 Annually WhatJobs

Posted today

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full-time
Our client is looking for a creative and data-driven Digital Marketing Strategist to spearhead innovative campaigns. This role is based in Seattle, Washington, US and offers a hybrid work model, blending remote flexibility with essential in-office collaboration. You will be instrumental in developing and executing comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and display advertising. Your primary objective will be to drive brand awareness, generate qualified leads, and optimize customer acquisition. The ideal candidate will possess a proven track record in managing successful digital marketing initiatives, with a strong understanding of SEO, SEM, content marketing, and analytics. You will analyze campaign performance, identify trends, and make data-backed recommendations for continuous improvement. Collaboration with cross-functional teams, including sales, product development, and creative services, is essential to ensure campaign alignment and success. Key responsibilities include developing target audience personas, crafting compelling campaign narratives, managing marketing budgets, and staying abreast of the latest digital marketing trends and technologies. You will oversee the creation of engaging content, manage paid media campaigns, and optimize website performance for conversions. The ability to translate complex data into actionable insights and present findings to senior management is critical. We seek an individual who is passionate about digital innovation, possesses excellent communication skills, and thrives in a fast-paced, collaborative environment. This is an exciting opportunity to shape the digital presence of a leading company and drive significant business growth. You will have the autonomy to experiment with new strategies and the support to implement them effectively. Your contributions will directly impact our client's market position and revenue streams. The hybrid model allows for dedicated focus time at home and productive team synergy in the office, fostering a balanced and efficient work experience.
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