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Aeroflow Health – Manager, E-Commerce Strategy & Merchandising – Remote Opportunity

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms.

We’ve grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country, and are recognized on Inc. 5000’s list of fastest-growing companies in the U.S.

Your Opportunity to Make an Impact

As the Manager, E-Commerce Strategy & Merchandising for the Mom & Baby Team, you will join a group of talented marketing professionals and play a pivotal role in elevating our brand. You’ll lead the strategy for digital merchandising, product placement, and customer experience optimization on our Magento/Adobe Commerce website.

Reporting to the Senior Manager, Brand Strategy & Marketing, this role will ensure that our e-commerce experience drives engagement and conversion among hundreds of thousands of expectant and new parents annually. You’ll collaborate across six product verticals—Breast Pumps, Replacement Parts, Milk Storage Bags, Lactation & Perinatal Education, Pregnancy Support & Postpartum Recovery, and E-commerce—ensuring Aeroflow Breastpumps delivers a seamless, on-brand experience.

Primary Responsibilities

• Lead Digital Merchandising & E-Commerce Strategy


• Drive the strategy for digital merchandising to ensure products and services are positioned effectively, driving both education and conversion, to deliver a seamless customer experience.
• Translate product positioning and marketing strategies into on-site merchandising, category organization, and promotional campaigns that drive conversion.
• Oversee the creation and maintenance of accurate, informative product descriptions that go beyond manufacturer content to add real value for customers.
• Analyze sales and engagement data to optimize product placement and visibility, ensuring top-performing and priority products and services are highlighted.
• Use data analytics and AI tools to recommend companion products, improve product bundling, and maximize cross-selling opportunities.
• Manage merchandising data (categories, attributes, product associations) to ensure accurate and strategic catalog presentation.
• Manage ongoing product catalog data, including updates, maintenance, and governance to ensure accuracy and consistency.

• Website UX & Customer Journey Optimization
• Ensure the website’s layout, navigation, product placement, and overall customer journey are seamless and designed to move users through the funnel.
• Partner with Marketing, UX, Research, and Web Development teams to plan, design, and implement user experience enhancements.
• Manage product listings, site updates, and digital assets within Magento/Adobe Commerce, including CMS management, merchandising workflows, catalog governance, and QA/publishing processes.
• Maintain compliance with HIPAA/patient confidentiality regulations and other applicable laws and policies.

• Cross-Functional Collaboration
• Collaborate with Brand, Performance Marketing, and Web teams to align product strategy, campaigns, and site experiences, optimizing for engagement and conversion.
• Partner with SEO to optimize PDPs, review content, and enhance manufacturer and category pages for search performance and customer engagement.
• Partner with the Brand Marketing team to ensure all on-site content, modules, and landing pages align with brand standards, while optimizing visual hierarchy and design for both education and conversion.

• Analytics, Conversion, and Continuous Improvement
• Monitor and report on key e-commerce KPIs, including conversion rate, bounce rate, click-through rates, and funnel performance.
• Partner with Brand Marketing to ensure the site supports email/SMS campaigns and drives deeper funnel conversion.
• Conduct data-driven analyses to identify user pain points, implement A/B testing, and develop strategies that improve both user education and purchase decisions.
• Present insights and actionable recommendations to leadership to enhance the overall customer journey and achieve business growth targets.

Core Capabilities

• Strategic leadership in shaping and executing e-commerce initiatives that elevate digital CX and align with overall business goals.
• Strong UX/UI mindset, leveraging data, A/B testing, and customer insights to continuously improve site experiences.
• Exceptional collaboration and communication skills, fostering alignment across Brand, Marketing, UX, Web, and Sales Operations teams.
• Creative, resourceful problem-solver with a CX-first perspective and ability to translate product positioning into engaging on-site content.

Required Qualifications (Must Have)

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
• 7+ years in eCommerce marketing (primarily B2C), with deep experience in online merchandising, site optimization, customer experience strategy, and product marketing.
• Proven success in growing DTC businesses through e-commerce channel improvements (beyond digital advertising), with a clear focus on conversion and revenue growth.
• Proficiency in data analytics and reporting tools (e.g., Google Analytics, Tableau) with the ability to evaluate product performance, user behavior, and conversion funnel metrics, and translate insights into actionable strategies.
• Hands-on experience with Adobe Commerce (Magento) or comparable enterprise platform (Shopify Plus, SFCC, BigCommerce), including product catalog/content management; Adobe Commerce certification preferred (Expert highly preferred).
• Strong project management and cross-functional leadership skills with the ability to balance strategic vision and hands-on execution.
• Experience with predictive analytics, conversion rate optimization, cart abandonment recovery and personalization tactics.
• Detail-oriented, results-driven and committed to delivering best-in-class digital experiences.

You Might Also Have

• Experience with SEO best practices for e-commerce product listings, PDPs and manufacturer content.
• Knowledge of customer segmentation, lifecycle marketing and personalized shopping experiences.
• Previous experience in healthcare, medical equipment or other related industries.
• Familiarity with CRM tools (e.g., Braze) and how they integrate with e-commerce platforms.
• A passion for optimizing customer journeys, collaborating with creative teams and driving measurable business growth.

Why Join Aeroflow Health?

• Make a Real Impact : At Aeroflow, your work doesn’t just drive business success—it helps improve, extend, and even save lives. By supporting new and expectant mothers, we empower families during one of the most critical stages of their lives.
• Fully Remote Role : Enjoy the flexibility of working from anywhere while staying fully connected to a fast-growing, mission-driven team.
• Competitive Compensation : We offer a highly competitive compensation package, including health, dental, vision, life insurance, 401K with company match, and more.
• High-Impact Role : You’ll work directly to support the company’s core revenue stream, with endless opportunities for growth and career advancement.
• Innovative Work Environment : We foster a culture of creativity and collaboration, giving you the tools and flexibility to succeed.
• Work-Life Balance : Enjoy a healthy work-life balance with PTO accrual from day one, paid holidays, and more.

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

• Family Forward Certified
• Great Place to Work Certified
• Inc. 5000 Best Place to Work award winner
• HME Excellence Award
• Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

If this opportunity appeals to you, and you are able to demonstrate that you meet the minimum required criteria for the position, please contact us as soon as possible.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

Position Purpose:

The Home Depot is the world's #1 home improvement retailer with over $150B in annual sales. Over $0B of these sales come from our market-leading interconnected customer experiences, which combine cutting edge ecommerce capabilities with trusted value of our 2,000+ stores and 500,000+ associates.

Home Depot's Interconnected Experience is a key enabler of our ability to grown and gain market share in any macroeconomic environment. Delivering a best-in-world interconnected retail experience for Pros and Consumers is one of Home Depot's top strategic priorities, requiring the establishment of clear strategic direction to support cross-functional alignment and organizational investment.

The Interconnected Strategy team is responsible for the development and execution of Home Depot's overall interconnected and online business strategy. This includes identifying top opportunities based on market dynamics, developing efforts to address those opportunities, and ensuring adequate internal resourcing while building external relationships to support those efforts.

The Manager is a key member of the Interconnected Strategy team, leading discrete strategic projects or workstreams in larger projects, serving as a thought-partner throughout the online organization, and guiding the work of Analysts / Sr. Analysts. The Manager also creates materials and presentations to effectively communicate frameworks, problem framing, strategies, and insights to senior leaders.

By developing expertise in all elements of online retail (e.g., market and customer dynamics; competitive landscape; technology trends; category, pricing, social, and mobile strategies; interconnected and fulfillment operations), the Manager of Interconnected Strategy has the opportunity to influence change from within one of the world's leading retailers.

Key Responsibilities:

• 10% - Competitive and Market Intelligence - Stay abreast of external developments (including innovations and strategies of notable competitive and non-competitive retailers) to identify opportunities and threats. Leverage internal/external research to develop insights/solutions, create compelling documents to communicate to executive audiences

• 20% - Planning Process - Address business problems by structuring issues and prioritizing analyses. Present readouts and work materials to team and key stakeholders

• 70% - Strategic Projects - Drive one or more interconnected strategy and operational execution workstreams

Direct Manager/Direct Reports:

• This Position typically reports to the Sr. Manager or Director

• This Position has 0 Direct Reports

Travel Requirements:

• Typically requires overnight travel 5% to 20% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be at least 18 years old

• Must be legally permitted to work in the United States

Preferred Qualifications:

• Previous work experience in either world-class retail / ecommerce or in professional services (e.g., strategy consulting, private equity, or investment banking) supporting such retail / ecommerce businesses

• MBA / Master's degree

• Minimum of 4+ years of relevant work experience

• Strong skills in quantitative analysis, qualitative analysis and strategic problem solving

• Strong presentation skills and ability to communicate effectively with senior leadership

• Strong interpersonal skills

• Ability to lead and manage cross-functionally

• High degree of drive and personal ownership

• Comfort with framing and addressing ambiguous challenges

• High degree of confidentiality and professionalism

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 4

Preferred Years of Work Experience:

• 4

Minimum Leadership Experience:

• None

Preferred Leadership Experience:

• None

Certifications:

• None

Competencies:

• Decision Quality

• Collaborates

• Drives Engagement

• Ensures Accountability

• Plans and Aligns

• Communicates Effectively

• Customer Focus

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - 0.00 - 0.00

Truliant's mission is to improve lives by putting our members first, providing great service and straightforward financial solutions. Our core values of Member Focus, Service, Guidance, Relationships, and Community define how we interact with members to fulfill our mission of improving lives and providing a foundation on which we conduct ourselves.

Our Promise to Our Teammates: Truliant strives to provide all teammates with an enjoyable place to work where they feel valued, empowered and rewarded for all that they do.

Purpose of the Job

The Vice President of E-Commerce Strategy leads Truliant's digital marketing and online member engagement efforts, driving initiatives to attract, convert, and retain members through digital channels. This role optimizes the online experience by leveraging data analysis, user experience (UX) strategies, and market research to ensure an integrated, effective digital presence.

This position oversees and leads a team responsible for digital marketing, website management, and e-commerce initiatives, ensuring collaboration across IT, Data Analytics, and Operations to align digital strategies with enterprise goals. The VP is accountable for driving conversion, member acquisition, revenue growth, and operational efficiency.

Essential Functions and Responsibilities

• Develops and leads Truliant's digital marketing and e-commerce strategy in alignment with business objectives.
• Leads, mentors, and develops a team focused on digital marketing, web management, and online member engagement.
• Leverages data-driven insights and performance analytics to optimize digital initiatives, track KPIs (key performance indicators) and drive continuous improvement.
• Enhances member engagement through personalized, needs-based digital content and campaigns.
• Works cross-functionally with IT, Data Analytics, and Operations to ensure seamless execution of digital strategies.
• Stays ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Oversees website architecture, navigation, and UX to improve member experience and conversion rates.
• Leads SEO efforts and digital visibility initiatives to attract new members via organic and paid search.
• Guides the creation of high-quality, engaging content tailored to different member segments.
• Manages internal content contributors and oversees governance within the content management system (CMS).
• Conducts competitive analysis and market research to identify growth opportunities.
• Develops and implements strategies to increase digital deposit and loan applications.
• Manages website structure, linking, and content for improved search rankings and optimization.
• Oversees relationships with digital agencies and technology partners supporting online strategy.
• Crafts targeted digital messaging based on market trends, member personas, and competitive advantages.
• Optimizes conversion funnels and digital engagement workflows to enhance user experience.
• Drives business growth by increasing online applications, membership acquisition, and engagement.
• Oversees Salesforce Marketing Cloud to enhance digital campaigns, personalization, and automation.

Other Duties and Responsibilities

• Assists with other tasks and projects as assigned.

Knowledge, Skills, and Abilities

• Must have proven experience managing and developing high-performing digital teams.
• Must have expertise in SEO best practices, including ranking factors, search engine algorithms, and performance analytics, to drive conversions and online applications.
• Must have proficiency in Content Management Systems (preferably Kentico) and other digital marketing platforms.
• Must have strong knowledge of e-commerce strategies and digital marketing automation, including Salesforce Marketing Cloud.
• Must have the ability to develop and execute digital marketing plans aligned with business objectives.
• Must be skilled in project management, prioritizing and executing multiple initiatives in a fast-paced environment with minimal supervision.
• Must have a working knowledge of HTML, CSS, and JavaScript for digital content development and optimization.
• Must have advanced proficiency in Microsoft Office applications (Excel, PowerPoint, Word) for data analysis and reporting.
• Must have excellent verbal and written communication skills, with the ability to simplify complex digital concepts.
• Must have strong interpersonal skills, demonstrating professionalism, adaptability, and collaboration across all levels of the organization.
• Must have an understanding of federal and state compliance requirements related to digital marketing and advertising.

Physical Requirements

• Occasional standing, walking, bending, and stooping required
• Must be able to sit at a desk for long periods of time and use a computer
• Must be able to moderately lift or move up to 5 pounds and occasionally lift or move up to 10 pounds

Education and Background

• Bachelor's degree in Business Administration, Marketing, Communications, Interactive Media, or a related field is required; a Master's degree or MBA is preferred.
• 7+ years of related experience in website development, SEO, digital marketing, or a related field required.
• A minimum of 7 years of management experience is required, including at least 3 years in a senior management role.
• Experience managing site redesign projects and determining key self-service priorities to enhance the member experience.
• Must have in-depth experience with SEO tools such as Google Search Console, Moz, and similar platforms.
• Must have in-depth experience with website analytics tools like Google Analytics.
• Agency experience is a plus.
• Financial industry experience is a plus but not required.
• Literacy in Spanish is a plus but not required.

If you have a passion for member service and would like to invest in a meaningful career with opportunity for growth, we encourage you to apply to Truliant!

As a member of the Truliant family, you will enjoy the following full time benefits:

• No-cost employee Medical, dental, vision coverage
• Prescription benefits (including mail order)
• Paid holidays and Paid Time Off (PTO)
• 401(k) plan with contribution matching
• Paid community involvement volunteers hours
• Paid group life Insurance
• Teammate loan discounts
• Tuition reimbursement
• Short and long-term disability
• Health & Wellness program
• Teledoc (physician video conferencing)
• Onsite fitness facilities or health club reimbursement
• Employee Assistance Program (EAP)
• Medical flexible spending account
• Dependent care flexible spending account

Truliant's mission is to improve lives by putting our members first, providing great service and straightforward financial solutions. Our core values of Member Focus, Service, Guidance, Relationships, and Community define how we interact with members to fulfill our mission of improving lives and providing a foundation on which we conduct ourselves.

Our Promise to Our Teammates: Truliant strives to provide all teammates with an enjoyable place to work where they feel valued, empowered and rewarded for all that they do.

Purpose of the Job

The Vice President of E-Commerce Strategy leads Truliant's digital marketing and online member engagement efforts, driving initiatives to attract, convert, and retain members through digital channels. This role optimizes the online experience by leveraging data analysis, user experience (UX) strategies, and market research to ensure an integrated, effective digital presence.

This position oversees and leads a team responsible for digital marketing, website management, and e-commerce initiatives, ensuring collaboration across IT, Data Analytics, and Operations to align digital strategies with enterprise goals. The VP is accountable for driving conversion, member acquisition, revenue growth, and operational efficiency.

Essential Functions and Responsibilities

• Develops and leads Truliant's digital marketing and e-commerce strategy in alignment with business objectives.
• Leads, mentors, and develops a team focused on digital marketing, web management, and online member engagement.
• Leverages data-driven insights and performance analytics to optimize digital initiatives, track KPIs (key performance indicators) and drive continuous improvement.
• Enhances member engagement through personalized, needs-based digital content and campaigns.
• Works cross-functionally with IT, Data Analytics, and Operations to ensure seamless execution of digital strategies.
• Stays ahead of industry trends, emerging technologies, and best practices in digital marketing.
• Oversees website architecture, navigation, and UX to improve member experience and conversion rates.
• Leads SEO efforts and digital visibility initiatives to attract new members via organic and paid search.
• Guides the creation of high-quality, engaging content tailored to different member segments.
• Manages internal content contributors and oversees governance within the content management system (CMS).
• Conducts competitive analysis and market research to identify growth opportunities.
• Develops and implements strategies to increase digital deposit and loan applications.
• Manages website structure, linking, and content for improved search rankings and optimization.
• Oversees relationships with digital agencies and technology partners supporting online strategy.
• Crafts targeted digital messaging based on market trends, member personas, and competitive advantages.
• Optimizes conversion funnels and digital engagement workflows to enhance user experience.
• Drives business growth by increasing online applications, membership acquisition, and engagement.
• Oversees Salesforce Marketing Cloud to enhance digital campaigns, personalization, and automation.

Other Duties and Responsibilities

• Assists with other tasks and projects as assigned.

Knowledge, Skills, and Abilities

• Must have proven experience managing and developing high-performing digital teams.
• Must have expertise in SEO best practices, including ranking factors, search engine algorithms, and performance analytics, to drive conversions and online applications.
• Must have proficiency in Content Management Systems (preferably Kentico) and other digital marketing platforms.
• Must have strong knowledge of e-commerce strategies and digital marketing automation, including Salesforce Marketing Cloud.
• Must have the ability to develop and execute digital marketing plans aligned with business objectives.
• Must be skilled in project management, prioritizing and executing multiple initiatives in a fast-paced environment with minimal supervision.
• Must have a working knowledge of HTML, CSS, and JavaScript for digital content development and optimization.
• Must have advanced proficiency in Microsoft Office applications (Excel, PowerPoint, Word) for data analysis and reporting.
• Must have excellent verbal and written communication skills, with the ability to simplify complex digital concepts.
• Must have strong interpersonal skills, demonstrating professionalism, adaptability, and collaboration across all levels of the organization.
• Must have an understanding of federal and state compliance requirements related to digital marketing and advertising.

Physical Requirements

• Occasional standing, walking, bending, and stooping required
• Must be able to sit at a desk for long periods of time and use a computer
• Must be able to moderately lift or move up to 5 pounds and occasionally lift or move up to 10 pounds

Education and Background

• Bachelor's degree in Business Administration, Marketing, Communications, Interactive Media, or a related field is required; a Master's degree or MBA is preferred.
• 7+ years of related experience in website development, SEO, digital marketing, or a related field required.
• A minimum of 7 years of management experience is required, including at least 3 years in a senior management role.
• Experience managing site redesign projects and determining key self-service priorities to enhance the member experience.
• Must have in-depth experience with SEO tools such as Google Search Console, Moz, and similar platforms.
• Must have in-depth experience with website analytics tools like Google Analytics.
• Agency experience is a plus.
• Financial industry experience is a plus but not required.
• Literacy in Spanish is a plus but not required.

If you have a passion for member service and would like to invest in a meaningful career with opportunity for growth, we encourage you to apply to Truliant!

As a member of the Truliant family, you will enjoy the following full time benefits:

• No-cost employee Medical, dental, vision coverage
• Prescription benefits (including mail order)
• Paid holidays and Paid Time Off (PTO)
• 401(k) plan with contribution matching
• Paid community involvement volunteers hours
• Paid group life Insurance
• Teammate loan discounts
• Tuition reimbursement
• Short and long-term disability
• Health & Wellness program
• Teledoc (physician video conferencing)
• Onsite fitness facilities or health club reimbursement
• Employee Assistance Program (EAP)
• Medical flexible spending account
• Dependent care flexible spending account

**Position Purpose:**
The Home Depot is the world's #1 home improvement retailer with over $150B in annual sales. Over $0B of these sales come from our market-leading interconnected customer experiences, which combine cutting edge ecommerce capabilities with trusted value of our 2,000+ stores and 500,000+ associates.
Home Depot's Interconnected Experience is a key enabler of our ability to grown and gain market share in any macroeconomic environment. Delivering a best-in-world interconnected retail experience for Pros and Consumers is one of Home Depot's top strategic priorities, requiring the establishment of clear strategic direction to support cross-functional alignment and organizational investment.
The Interconnected Strategy team is responsible for the development and execution of Home Depot's overall interconnected and online business strategy. This includes identifying top opportunities based on market dynamics, developing efforts to address those opportunities, and ensuring adequate internal resourcing while building external relationships to support those efforts.
The Manager is a key member of the Interconnected Strategy team, leading discrete strategic projects or workstreams in larger projects, serving as a thought-partner throughout the online organization, and guiding the work of Analysts / Sr. Analysts. The Manager also creates materials and presentations to effectively communicate frameworks, problem framing, strategies, and insights to senior leaders.
By developing expertise in all elements of online retail (e.g., market and customer dynamics; competitive landscape; technology trends; category, pricing, social, and mobile strategies; interconnected and fulfillment operations), the Manager of Interconnected Strategy has the opportunity to influence change from within one of the world's leading retailers.
**Key Responsibilities:**
+ 10% - Competitive and Market Intelligence - Stay abreast of external developments (including innovations and strategies of notable competitive and non-competitive retailers) to identify opportunities and threats. Leverage internal/external research to develop insights/solutions, create compelling documents to communicate to executive audiences
+ 20% - Planning Process - Address business problems by structuring issues and prioritizing analyses. Present readouts and work materials to team and key stakeholders
+ 70% - Strategic Projects - Drive one or more interconnected strategy and operational execution workstreams
**Direct Manager/Direct Reports:**
+ This Position typically reports to the Sr. Manager or Director
+ This Position has 0 Direct Reports
**Travel Requirements:**
+ Typically requires overnight travel 5% to 20% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be at least 18 years old
+ Must be legally permitted to work in the United States
**Preferred Qualifications:**
+ Previous work experience in either world-class retail / ecommerce or in professional services (e.g., strategy consulting, private equity, or investment banking) supporting such retail / ecommerce businesses
+ MBA / Master's degree
+ Minimum of 4+ years of relevant work experience
+ Strong skills in quantitative analysis, qualitative analysis and strategic problem solving
+ Strong presentation skills and ability to communicate effectively with senior leadership
+ Strong interpersonal skills
+ Ability to lead and manage cross-functionally
+ High degree of drive and personal ownership
+ Comfort with framing and addressing ambiguous challenges
+ High degree of confidentiality and professionalism
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
**Minimum Years of Work Experience:**
+ 4
**Preferred Years of Work Experience:**
+ 4
**Minimum Leadership Experience:**
+ None
**Preferred Leadership Experience:**
+ None
**Certifications:**
+ None
**Competencies:**
+ Decision Quality
+ Collaborates
+ Drives Engagement
+ Ensures Accountability
+ Plans and Aligns
+ Communicates Effectively
+ Customer Focus
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - 0.00 - 0.00

Our client is looking for an innovative and experienced Head of Social Commerce Strategy to lead the development and execution of their social commerce initiatives. This pivotal role requires a deep understanding of e-commerce platforms, social media marketing, and consumer behavior. You will be instrumental in shaping our client's online presence, driving sales through social channels, and creating seamless shopping experiences for our customers. The role involves a hybrid work model, combining in-office collaboration with remote flexibility. Key responsibilities include:

• Developing and implementing a comprehensive social commerce strategy across all relevant social media platforms.
• Identifying and testing new social commerce features and technologies.
• Managing social media content calendars and campaigns to drive engagement and conversion.
• Collaborating with marketing, product, and sales teams to ensure cohesive brand messaging and customer journeys.
• Analyzing social media performance metrics, identifying trends, and providing actionable insights to optimize strategies.
• Building and nurturing relationships with social media influencers and brand ambassadors.
• Managing the social commerce budget and ensuring ROI on all campaigns.
• Staying updated on emerging trends in e-commerce, social media, and digital marketing.
• Overseeing the creation of compelling visual and written content optimized for social selling.
• Implementing strategies to improve customer engagement and loyalty on social platforms.
• Working closely with the IT and web development teams to integrate social commerce features seamlessly into the e-commerce platform.

The ideal candidate will possess a Bachelor's degree in Marketing, Business, or a related field, with at least 8 years of experience in e-commerce and social media marketing, including specific experience in social commerce. Proven success in developing and executing social media strategies that drive significant revenue growth is essential. Strong analytical skills, proficiency in social media management and analytics tools, and excellent communication and leadership abilities are required. Experience with live shopping events and shoppable content creation is highly desirable. This is an exciting opportunity to shape the future of online retail for a growing company.

Our client is seeking an innovative and experienced Head of Social Commerce Strategy to lead their initiatives in Nashville, Tennessee, US . This executive position will be responsible for conceptualizing, developing, and executing a comprehensive social commerce strategy that drives sales and enhances customer engagement across all relevant social media platforms. The ideal candidate will possess a deep understanding of e-commerce, social media marketing, and emerging consumer trends, with a proven ability to translate these insights into impactful commerce experiences. You will be at the forefront of integrating shopping functionalities directly within social media ecosystems, creating seamless and compelling purchasing journeys for our customers.

Key responsibilities include identifying and leveraging new social commerce opportunities, optimizing existing social shopping features, and managing relationships with key social media platform partners. You will lead a team of social media and e-commerce specialists, providing strategic direction and fostering a culture of creativity and data-driven experimentation. This role requires a strong analytical mindset to track key performance indicators, measure ROI, and continuously refine strategies based on performance data and market dynamics. You will also collaborate with product development, marketing, and merchandising teams to ensure a cohesive brand experience and drive product discovery through social channels. The ability to stay ahead of evolving social media algorithms and platform changes is critical. This is a unique opportunity to shape the future of online retail and build innovative, customer-centric shopping experiences in the rapidly growing social commerce landscape.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 8+ years of experience in e-commerce, digital marketing, and social media management, with a specific focus on social commerce.
• Proven track record of developing and implementing successful social commerce strategies that drive significant revenue growth.
• Deep understanding of major social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest) and their respective commerce features.
• Expertise in e-commerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and social media management tools.
• Strong leadership and team management skills.
• Excellent analytical, strategic thinking, and problem-solving abilities.
• Creative and innovative mindset with a passion for emerging technologies and consumer behavior.
• Experience managing budgets and external agency relationships.

Our client is seeking an innovative and experienced Head of Social Commerce Strategy to lead their e-commerce and social media efforts in Los Angeles, California, US . This executive-level position will be responsible for developing and executing a comprehensive strategy that seamlessly integrates social media engagement with direct-to-consumer sales channels. You will identify and leverage emerging social commerce trends, platforms, and technologies to drive revenue growth and enhance brand visibility. The ideal candidate will have a proven track record in managing high-performing teams, a deep understanding of digital marketing principles, and extensive experience in building successful e-commerce businesses, particularly those with a strong social media component. You will oversee the creation and optimization of shoppable content, influencer partnerships, and social advertising campaigns designed to convert followers into loyal customers. This role requires exceptional leadership skills, a data-driven approach to decision-making, and the ability to foster cross-functional collaboration. You will work closely with marketing, product, and sales teams to ensure a cohesive brand experience across all digital touchpoints. This is a unique opportunity to shape the future of our client's online presence and drive significant business impact.

Key Responsibilities:

• Develop and implement a forward-thinking social commerce strategy
• Manage all aspects of social media advertising and content creation for e-commerce
• Identify and cultivate strategic partnerships with influencers and content creators
• Analyze campaign performance metrics and optimize for ROI
• Oversee the integration of e-commerce functionalities within social platforms
• Lead and mentor a team of digital marketing and social media professionals
• Collaborate with product development to ensure merchandise is appealing to social audiences

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in digital marketing, e-commerce, and social media management
• Demonstrated success in developing and executing social commerce strategies
• Expertise in social media platforms, analytics tools, and e-commerce technologies
• Strong understanding of consumer behavior and digital trends
• Exceptional leadership, communication, and strategic thinking skills